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 According to various reports from sources such as Bloomberg's Mark Gurman and Macworld's Filipe Espósito, Apple is planning to release up to three new products with "Ultra" branding between late 2026 and early 2027.
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 Apple's software engineers are internally testing iOS 26.6.1, according to the MacRumors visitor logs.
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 It is now August, and that means the iPhone 18 Pro and iPhone 18 Pro Max are just a month away. The devices are expected to look similar to the iPhone 17 Pro and iPhone 17 Pro Max, but there will still be many year-over-year changes, with rumored features including a smaller Dynamic Island, 5G via satellite, and more.
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 The iPhone 18 Pro, ?iPhone 18 Pro? Max, and foldable "iPhone Ultra" could be in short supply this year, leading to long wait times and an initial sellout during preorders.
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 Best Buy is still hosting its big Back to School sale this week, with notable markdowns on Apple devices, TVs, headphones, monitors, and much more. This event is set to last for the rest of this week, and you don't need to be a My Best Buy Plus or Total member to see the deals.
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 Apple today released a fourth version of the beta firmware it is testing for the AirPods Pro 2, AirPods Pro 3, AirPods 4, and AirPods Max 2. The firmware is available for developers and has a build number of 9A5336b.
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 Apple didn't want to raise its prices but was forced to do so because of exponential increases in memory costs, Apple CEO Tim Cook said today during the company's Q3 2026 earnings call. Apple increased prices for Macs and iPads in June because memory prices have surged.
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