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With the rollout of Adobe Firefly last year, IBM made generative AI (genAI) image creation available to thousands of designers.
It didn't take long for the tool to make an impression, said Billy Seabrook, global chief design officer for IBM's consulting arm.
Firefly was used, for example, to create 200 visual assets for IBM's "Let's Create" marketing campaign last year that involved rendering an image of a question mark in a variety of textures and colors. Firefly generated many variations — from a question mark made of flower petal to one made of chain link — that designers could choose to then edit and refine into a final product.
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