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 We're a little more than a month away from the September iPhone debut season, but there's still lots to talk about in the Apple universe, led this week by the launch of the new Apple Upgrade program in the United States.
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Apple's outgoing CEO, Tim Cook, bade an emotional farewell to analysts and shareholders on Thursday as the company announced a record June quarter. His successor, John Ternus, takes over at the beginning of September with the company seemingly in solid shape.
The results were impressive, though some worrying challenges were confirmed. Apple managed to set a new June quarter record, but acknowledged slowing services growth and an unexpected mishap in forecasting future demand. Mac sales jumped an absolutely astonishing 28.7%, as the MacBook Neo grabbed consumer imagination, and overall the company saw growth everywhere except the iPad.
Apple's fiscal Q3 2026 results saw the company generate $109.4 billion in revenue, up 16% year-over-year for a net quarterly profit of $29.8 billion. Gross margin for the quarter was 50.1%, compared to 46.5% in the year-ago quarter (though two points of this was attributed to tariff returns).
More specifically:
iPhone sales were up 21.7%, an unusually high number for what is traditionally a slower quarter.
Wearables increased 6.5%.
Services revenue increased 12%.
And the iPad declined 5.9%.
The Mac is out the bottle
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 This year's iPhone 18 Pro and iPhone 18 Pro Max could be $250-$300 more expensive than existing iPhone 17 Pro models due to higher silicon and memory costs, an analyst claimed today.
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 The iPad Air has looked the same since 2020, making it the longest-running design in Apple's tablet lineup. There is a reasonable case that 2027 could be when that comes to an end.
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