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EngadgetMar 23, 2026
Apple will reportedly start stuffing ads into the Maps app
Apple is reportedly planning on inserting ads into the Maps app, according to Bloomberg's Mark Gurman. An announcement could come as soon as this month, with the ads themselves appearing on iPhones this summer.

This will likely work similarly to ads in Google Maps and Yelp, which lets retailers and brands bid for coverage with particular search queries. I've personally never found the ads in Google Maps to be that annoying, so let's hope Apple's implementation is similar. 

This potential ad revenue could seriously bolster Apple's services business, which currently generates $100 billion a year for the company. This division accounts for around 25 percent of annual revenue but faces challenges in both the short-term and long-term, as regulators around the world push for changes to App Store policies.

Apple has yet to comment on the matter. This idea has been floating around since last year, with rumors


Mac RumorsMar 23, 2026
AirTag 1 Gets Major Amazon Discount With 4-Pack at $59.99
Apple's first-generation AirTag 4-Pack has dropped to $59.99 this week on Amazon, down from the original price of $99.00. Free shipping options have a delivery estimate around March 28, while Prime members should be able to get it delivered a few days sooner.

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