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Disney will add vertical videos to its service in the US sometime this year, in hopes that they can entice viewers to engage with its app every day. The company has made the announcement at its Tech Data Showcase event at CES 2026. Disney first dabbled in vertical content with Verts, which launched for the ESPN app in August 2025, giving it the insight it needed on how its users respond to the video format.
Erin Teague, Disney Entertainment's EVP of Product Management, told Deadline that the company will use the format for all kinds of content. The service isn't just planning to use it as a vehicle for movie and series teasers, but also for original short-form programming. She didn't say what kinds of original programming Disney will be adding as vertical videos to its app, but vertical micro-dramas have become incredibly popular over the past year.
"We're obviously thinking about integrating vertical video in ways that are native to core user behaviors," Teague said. "So, it won't be a kind of a disjointed, random experience." The company is targeting Gen Z and Gen Alpha users, in particular, since they're not inclined to sit and watch long-form content on their phones for hours. Disney said in a statement that the experience will "evolve as it expands across news and entertainment" and will be personalized for users, with making the service "a must-visit daily destination" as its goal. After all, if a user is already in the app, they're more likely to explore and watch the service's programming.
This article originally appeared on Engadget at https://www.engadget.com/entertainment/streaming/disney-i
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John Strosahl became Jamf CEO in September. He isn't a new face and was one of the first employees then-incoming (now former) CEO Dean Hager hired eight years ago. Together, they managed the company's transition into a leading Apple solution integrator across the enterprise, medical, and education industries.
I caught up with both men to talk about Apple's growing place in the enterprise and Strosahl's plans for the future of Jamf.
The culture thing
Mac admins like to say that Jamf has a unique company culture, which is particularly visible at the company's public events.
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