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If rumors are accurate, 2026 is going to be a huge year for Apple. We're expecting the first foldable iPhone, an all-new home hub device, updated displays, and possibly, the first OLED MacBook Pro and the first AI smart glasses.
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It's no secret that AI-generated content took over our social media feeds in 2025. Now, Instagram's top exec Adam Mosseri has made it clear that he expects AI content to overtake non-AI imagery and the significant implications that shift has for its creators and photographers.
Mosseri shared the thoughts in a lengthy post about the broader trends he expects to shape Instagram in 2026. And he offered a notably candid assessment on how AI is upending the platform. "Everything that made creators matter—the ability to be real, to connect, to have a voice that couldn't be faked—is now suddenly accessible to anyone with the right tools," he wrote. "The feeds are starting to fill up with synthetic everything."
But Mosseri doesn't seem particularly concerned by this shift. He says that there is "a lot of amazing AI content" and that the platform may need to rethink its approach to labeling such imagery by "fingerprinting real media, not just chasing fake."
From Mosseri (emphasis his):
On some level, it's easy to understand how this seems like a more practical approach for Meta. As we've previously reported, technologies that are meant to identify AI
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