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The appeal of promising network technologies can be jaded by pressure to adopt untested ideas. When I look over the comments I've gotten from enterprise technologists this year, one thing that stands out is that almost three-quarters of them said that entrenched views held by company executives is a "significant problem" for them in sustaining their network and IT operations.
"Every story that comes out gets me a meeting in the board room to debunk a silly idea," one CIO said. I've seen that problem in my own career and so I sympathize, but is there anything that tech experts can do about it? How do you debunk the "big hype" of the moment?
For starters, don't be too dismissive. Technologists agree that a dismissive response to hype cited by senior management is always a bad idea. In fact, the opening comment that most technologists suggested is "I agree there's real potential there, but I think there are some near-term issues that need to be resolved before we could commit to it." The second-most-cited opening is "I've already launched a study of that, and I'll report back to you when it's complete." There's usually a grain (yeah, often a small grain) of truth underneath the hype pile, and the best approach is to acknowledge it somehow and play for time. Hype waves are like the tides; they come in and they go out, and many times management will move on.
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