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 Apple captured 65% of the global premium smartphone market in the first half of 2026, as the wider premium segment's share of overall smartphone sales climbed to a record 29%.
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The iPhone Air reaches one year on sale next month, and Apple is now closer to launching its successor than it is to the original's debut. On this week's episode of The MacRumors Show, we discuss what's next for the device.
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 Best Buy is still hosting its big Back to School sale this week, with notable markdowns on Apple devices, TVs, headphones, monitors, and much more. This event is set to last for the rest of this week, and you don't need to be a My Best Buy Plus or Total member to see the deals.
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