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 Apple is updating the Maps app with insights, ratings, and reviews from expert sources, with the aim of helping users find top-ranked restaurants, hotels, and more.
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NEW RESOURCES Boing Boing: Site has all the classic MacOS themes you could ever want. "The Mac Themes Garden showcases more than 3,000 themes for the classic MacOS. Remember when it was […]
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The head-spinning move, slated to take effect this summer, was announced Wednesday morning during Warner Bros. Discovery's upfront event in New York City, and the idea behind the re-rebrand is, well, I'll just let them say it:
"Returning the HBO brand to HBO Max will further drive the service forward and amplify the uniqueness that subscribers can expect from the offering. It is also a testament to WBD's willingness to keep boldly iterating its strategy and approach—leaning heavily on consumer data and insights—to best position itself for success."
Well, it's a testament to something, all right, if not Warner Bros.'s ongoing indecisiveness over what HBO Max—er, Max—ah, I mean HBO Max—should be.
The original decision to rebrand HBO Max as "Max" came after the 2022 merger between then-HBO parent WarnerMedia and Discovery, which formed a new media conglomerate called Warner Bros. Discovery.
Company execs wanted to merge Discovery's more family-friendly fare with HBO's signature adult programming, and the new name—Max—was intended to signal the streamer's "broader content offering." Put another way, while HBO and Discovery on their own offered "something for some people," the new Max would serve up "a broad array of quality choices for everybody."
But right away, the name "Max" just didn't sit right. Streamers kept calling it "HBO Max," new branding be damned, while Warner Bros. Discovery executives kept dithering over what was an "HBO" original and what was a "Max" original. For example, shows that were originally intended to be Max Orig
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PowerToys
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