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 TVs are a staple of CES, and so far, manufacturers have not disappointed with their announcements at CES 2026. Companies including Samsung, LG and others came to the event ready to show off updates to existing display tech and some genuinely new technologies. OLED and Mini LED remain central to most lineups, while Micro RGB has emerged as one of the most talked-about developments at the show so far, especially at the higher end of the TV market.
Below are the TV announcements that stood out most from the pre-show events and early press conferences, with more expected as CES continues. Also, be sure to check out our best of CES 2026 list.
Samsung Micro RGB TVsSamsung's flagship Micro RGB TVEngadgetSamsung's Micro RGB push at CES 2026 isn't just about big screens — it's also about how the technology tries to redefine color accuracy and brightness in LCD-based TVs. Unlike traditional Mini LED backlights that rely on white LEDs and filters, Samsung's Micro
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Have you ever wanted to save approximately three seconds and two mouse clicks when shopping online? Microsoft has something special just for you. The company just introduced something called Copilot Checkout at the NRF 2026 retail conference. This is exactly what it sounds like. It's a shopping assistant embedded within Copilot.
The feature is rolling out now in the US and integrates with PayPal, Shopify, Stripe and Etsy. It lets people complete purchases directly inside of Copilot without having to withstand the grueling experience of being redirected to a retailer's website. Participating partners include Urban Outfitters, Anthropologie and Ashley Furniture.
The retailers remain the actual merchant of record, so they'll still get customer data and all of that jazz. Microsoft controls the interface.
We don't know what kind of safeguards are in place to prevent the AI from hallucinating its way into buying you a giant bounce house when you wanted to order some Bounce dryer sheets. Engadget has reached out to Microsoft to inquire about these safeguards and how exactly the money is handled.
This is a pretty big moment for AI shopping. OpenAI introduced a shopping assistant several months ago that
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