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 How do you stand out as a new tech company when the dominant players have huge budgets, thousands of employees and decades of product R&D? That is Nothing's challenge, and its first product, a pair of true wireless earbuds, makes a pitch for a simplified kind of tech, designed to stand out from the likes of Apple AirPods, Samsung Galaxy Buds and their myriad clones.
Design appears to be very important to Nothing, which has already published several blog posts dedicated to its philosophy and direction — and that's before the company even launched anything. This is the result. The $100 Ear 1 buds feature active noise cancellation, touch controls, a wireless charging case and a particularly eye-catching see-through design, coming to the US mid-August.
This transparency — a design choice that I love — seemingly resonates with Nothing's mission to make technology less obvious and more seamless. It makes a statement.
Engadget, Mat SmithThis styling extends to the charging case, which reminds me a lot of Apple's old wired headphones that used to come packaged with iPhones. They also came in a half-transparent case. Nothing's Ear 1 case is predictably more complex. The see-through shell has three indented bubbles that keep the buds in place. There's a red dot both on the right headphone and its socket inside the charger.
Like most wireless earbuds, tiny magnets pull the buds into place, but this time they're visible. Nothing apparently
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