Meta is finally acknowledging that Facebook's feed is filled with too many spammy posts. In an update, the company says it plans to start "cracking down" on some of the worst offenders. "Facebook Feed doesn't always serve up fresh, engaging posts that you consistently enjoy," the company writes. "We're working on it."
Specifically, Meta says it will lower the reach of creators that share posts with "long, distracting captions" as well as posts with captions that are irrelevant or unrelated to the shared content. These accounts will also no longer be eligible for monetization. Likewise, the company says it's taking "more aggressive" steps to combat "spam networks that coordinate fake engagement." This includes making comments from these accounts less visible, and removing Facebook pages meant to "inflate reach." Meta is also testing a feature that allows users to anonymously downvote comments in order to flag them as not "useful."
The update comes as Meta is trying to revamp Facebook to make it more appealing to "young adults." The company recently brought back a tab for friends content, in an update Mark Zuckerberg described as making the platform more like "OG Facebook." Notably though, Meta's update doesn't mention one of the more persistent forms of engagement bait that's emerged on Facebook over the last year: AI slop.
The phenomenon, which has been
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