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EngadgetNov 30, 2023
Can digital watermarking protect us from generative AI?
The Biden White House recently enacted its latest executive order designed to establish a guiding framework for generative artificial intelligence development — including content authentication and using digital watermarks to indicate when digital assets made by the Federal government are computer generated. Here's how it and similar copy protection technologies might help content creators more securely authenticate their online works in an age of generative AI misinformation.

A quick history of watermarking Analog watermarking techniques were first developed in Italy in 1282. Papermakers would implant thin wires into the paper mold, which would create almost imperceptibly thinner areas of the sheet which would become apparent when held up to a light. Not only were analog watermarks used to authenticate where and how a company's products were produced, the marks could also be leveraged to pass concealed, encoded messages. By the 18th century, the technology had spread to government use as a means to prevent currency counterfeiting. Color watermark techniques, which sandwich dyed materials between layers of paper, were developed around the same period.

Though the term "digital watermarking" wasn't coined until 1992, the technology behind it was first patented by the Muzac Corporation in 1954. The system they built, and which they used until the company was sold in the 1980s, would identify music owned by Muzac using a "notch filter" to block the audio signal at 1 kHz in

Network World SecurityOct 18, 2023
Gartner's 2024 predictions: Lots of AI, changing cybersecurity roles, electricity rationing, and more
AI will play a significant role in enterprise IT in the coming year, and the influence of generative AI will permeate other tech trends on the horizon. Smart robots, a rise in employee unionization, and growing power-availability concerns are among the top predictions for 2024 and beyond from research firm Gartner, which is hosting its annual IT Symposium/Xpo this week.

"This is the first full year with generative AI (GenAI) at the heart of every strategic decision, and every other technology-driven innovation has been pushed out of the spotlight," said Leigh McMullen, distinguished vice president analyst at Gartner. "GenAI has broken the mold and has kept building more excitement."

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