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More ads are coming to App Store search results starting in March, Apple shared on an advertising help page. The company first said that it would increase the number of App Store ads last month, and this new rollout of search ads will begin on Tuesday, March 3, according to a developer email viewed by MacRumors.
"Search is the way most people find and download apps on the App Store, with nearly 65 percent of downloads happening directly after a search," Apple says. "To help give advertisers more opportunities to drive downloads from search results, Apple Ads will introduce additional ads across search queries." Up until this point, ads for related apps have appeared at the top of search results, but now they'll also appear "further down in search results," according to Apple.
App Store activity makes up a significant portion of what Apple calls its "services" business. The company makes money on every App Store transaction, whether it's an app download or an in-app purchase, and increasingly, by selling ad space to companies looking to reach users. App Store ads are hardly new, but the number of ads has steadily increased over the years. Apple added ads to the
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 It has once again been rumored that Apple might revive its chipmaking partnership with Intel, but the chips would be designed by Apple rather than Intel.
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 In an email to developers this week, Apple indicated that it will begin showing additional ads in App Store search results starting Tuesday, March 3.
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 It's been a while since rumors and reports suggested Apple is exploring a new divisive product category, and it's been several years since the Apple car. Unfortunately, the new challenger is a wearable AI pin with cameras, mics and… zero interest from me.
According to a report from The Information, it'll resemble a slightly thicker AirTag with an aluminum and glass exterior. The report suggests it'll have two cameras (standard and wide-angle) for photos and video. It may also have three microphones and a (swoon) physical button. I love a physical button.
TMAAppleHow is Apple going to pitch it? What is the non-creepy, not-nefarious selling point of a tiny listening device with cameras? As Engadget's Devindra Hardawar puts it: Why attempt an unproven wearable? Especially when its own Watch and AirPods could already deliver a lot of what's being rumored here.
The Information says Apple could release its AI pin as early as 2027, but it's reportedly only in the very early stages and could still be canceled. Even if the Vision Pro and Watch eventually happened, the Apple Car and the Apple TV never did.
— Mat Smith
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This weekend's storm is bearing down on nearly 200 million people, so naturally, travel will be affected.
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Elon Musk just took the stage at the World Economic Forum in Davos, Switzerland and announced that Tesla's Optimus humanoid robot will be sold to the public by the end of next year. Musk is the master of unrealistic timetables, but this may be the nuttiest one yet. These are humanoid robots that are supposed to be able to do just about any task a human can do.
Musk, as usual, gave himself an out if the robots don't start rolling off the assembly line in 2027, saying that they'll only be released when Tesla is "confident that it's very high reliability, very high safety and the range of functionality is also very high."
He stated that the robots have already begun doing simple tasks in the Tesla factory, but there's no proof of this other than his word. In the real world, Optimus robots have continuously failed to live up to the marketing hype.
Absolutely hilarious though. pic.twitter.com/4gYVohjY00
— CIX ?? (@cixliv) December 8, 2025
There have been plenty of reports suggesting that previous demos of the robots in action were actually smoke and mirrors, as they were bei
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