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More ads are coming to App Store search results starting in March, Apple shared on an advertising help page. The company first said that it would increase the number of App Store ads last month, and this new rollout of search ads will begin on Tuesday, March 3, according to a developer email viewed by MacRumors.
"Search is the way most people find and download apps on the App Store, with nearly 65 percent of downloads happening directly after a search," Apple says. "To help give advertisers more opportunities to drive downloads from search results, Apple Ads will introduce additional ads across search queries." Up until this point, ads for related apps have appeared at the top of search results, but now they'll also appear "further down in search results," according to Apple.
App Store activity makes up a significant portion of what Apple calls its "services" business. The company makes money on every App Store transaction, whether it's an app download or an in-app purchase, and increasingly, by selling ad space to companies looking to reach users. App Store ads are hardly new, but the number of ads has steadily increased over the years. Apple added ads to the
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AirPods Pro 3 have returned to an all-time-low price. You can pick them up for $200 right now, which is $50 off and the best discount we've seen since the earbuds came out at the end of last year.
We gave these AirPods a score of 90 out of 100 in our review and we consider them the best wireless earbuds for iPhone users. The third generation model is a substantial update to an already impressive product, bringing new features like live translation to the table.
The AirPods Pro 3 also offer heart-rate tracking, allowing them to stream live data to Apple Fitness and other third-party workout apps. This lets you track your fitness and close activity rings similarly to when using an Apple Watch.
Apple also improved the sound quality of this generation thanks in large part to a redesigned acoustic architecture that improves how air is delivered into the ear canal. Additionally, the company changed the angle of the drivers to help more sound get where it needs to go instead of bouncing off the sides of your ear. We felt the jump in audio quality from the last generation to this one was substantial.
The ANC on the AirPods Pro 3 has also been improved. Apple claims this model filters out twice as much noise as the AirPods Pro 2 and four times as much as the original AirPods Pro. We found the noise cancellation to be top-notch.
Live Translation is as neat as it sounds, leveraging the AirPods' noise cancell
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 In an email to developers this week, Apple indicated that it will begin showing additional ads in App Store search results starting Tuesday, March 3.
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On this week's episode of The MacRumors Show, we discuss Apple's plan to turn Siri into a chatbot with iOS 27, alongside plans for new hardware such as an AI pin.
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Following the shutdown of an alternative app store, Apple has accused the European Commission (EC) of using "political delay tactics" as an excuse to probe and fine the company, Bloomberg reported. Apple issued the statement preemptively as commission is reportedly preparing to blame Apple for the shutdown of third-party app store Setapp due to what the developer called "still-evolving and complex business terms."
As part of an EU ruling, Apple was forced to allow third-party marketplaces for apps once the Digital Markets Act (DMA) took effect in 2024. Apple agreed to allow such stores, but implemented fees of €0.50 per installation if the number of downloads exceeded one million, among other rules.
In April 2025, the EC found Apple to be in "non-compliance" with the DMA over rules on "steering" users to alternative payments and levied a $500 million fine. In June last year, Apple said it would change its pricing for third-party App Stores to a five percent revenue share called the Core Technology Commission (CTC).
However, Apple said that the EC has so far refused to allow those changes. In the meantime, a developer called MacPaw shut down its fledgling Setapp store, sayi
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 A major storm system is expected to deliver significant snowfall and freezing rain across more than half of the United States this weekend, with winter weather alerts in effect in cities like Atlanta, Baltimore, Boston, Charlotte, Cleveland, Dallas, Indianapolis, Nashville, New York, Philadelphia, Raleigh, Washington D.C., and others.
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