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Starting immediately for new subscribers, Nest Aware will cost $10 a month, a $2-a-month increase, while a year's worth of the plan will cost $100, a $20 annual price hike.
Meanwhile, the step-up Nest Aware Plus plan now goes for $20 a month, versus the previous $15-a-month rate, while the annual Nest Aware Plus plan is going up to $200, a $50-a-year increase.
Current Nest Aware subscribers will get hit with the price hikes on their first bill after August 15, or after their promotional period expire.
If Google's price hikes for its Nest Aware Plus plans look steep, they are—think a 33-percent increase for both the monthly and annual plans, while cheaper Nest Aware plans are only (only?) going up 25 percent.
In an email shared on Reddit, Google told customers that it "remain[s] committed to helping you get the most out of your Nest devices and will continue to bring new features and innovations over time."
The last time Google raised prices on Nest Aware users was back in September 2023, when it hiked monthly Nest Aware prices to $8 a month, a $2-a-month increase, while monthly Nest Aware Plus plans went up to $15 a month, up $3 a month.
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