|
The EU has effectively vanquished a TikTok feature that Europe's digital commissioner described as "toxic" and "addictive as cigarettes." Owner ByteDance said on Wednesday that TikTok Lite's reward-to-watch feature would be suspended. It's been a brutal day for TikTok as President Biden signed a bill (also on Wednesday) forcing ByteDance to sell the platform's US operations or face a ban.
TikTok Lite, launched earlier this month in France and Spain, lets users earn rewards by watching and liking videos. They can then exchange their points for real-world perks like Amazon vouchers or in-app ones like TikTok's virtual currency, which is used to tip creators. The EU Commission said the "task and reward" feature can stimulate "addictive behavior" in children.
"Our children are not guinea pigs for social media," EU commissioner Thierry Breton posted on X (Twitter) on Wednesday. "I take note of TikTok's decision to suspend the #TikTokLite ‘Reward Program' in the EU."
However, he added a parting shot to remind ByteDance it isn't out of the woods: "The cases against TikTok on the risk of addictiveness of the platform continue."
|
|
It's a Merseyside derby with major implications for both ends of the table.
|
RELATED ARTICLES | | |
|
The update is optional for now but it should start rolling out to all Windows 11 users next month.
|
|
Roswell residents are likely to have a few options when it comes to home internet, but which is best for your home? Here's how the top providers compare.
|
|
