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The iPad Air, the middle child in Apple's tablet lineup, has been upgraded to the M4 chip with increased RAM and… Well, there's not a whole lot else if I'm being honest. At the very least, the new iPad Air M4 models remain at the same price as the iPad Air M3, with the 11-inch version starting at $599 and the 13-inch at $799. I would give Apple more credit if it had increased the starting storage or added literally anything else.
If you put them side by side, you might not be able to tell the difference, but this upgrade would benefit creatives and professionals more than anything. There's a significant performance bump from the M3 to the M4, and the increased RAM is doing a lot of work, especially if you're taking advantage of Apple Intelligence.
If you're using an M1-powered iPad Air or something even older, though, the new iPad Air M4 should be a compelling upgrade. Pre-orders start at 9:15AM ET on March 4, with the units arriving a week later. We expect full reviews will be published by then. But in the meantime, let's dive into what the performance gains might look like and what we're missing out on in this year's iteration of the iPad Air.
iPad Air M4 vs. iPad Air M3: Performance and battery lifeThe most significant difference between the two iPad Air generations is their chipsets. The latest iPad Air launches with the M4 chip versus its predecessor's M3 chip, and it gets a bump in RAM from 8GB to 12GB.
I don't give much fanfare to incremental chip increases because the performance gain is usually min
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 A seasonal color refresh arrived today for a variety of Apple accessories, including iPhone cases, Apple Watch bands, and the Crossbody Strap. All of the accessories in the latest colors are available to order on Apple.com starting today.
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 Apple has promised a "big week" for the company, which includes an in-person event for press and creators on March 4. But it didn't exactly wait until Wednesday to get things started. The news started on Monday with the announcements of the iPhone 17e and M4-powered iPad Air.
We'll be updating this roundup throughout the week as we learn exactly what Apple has in store for everyone (though we have a decent idea of what to expect). For now, though, here's our recap of everything Apple announced on Monday:
iPhone 17eAppleApple has spruced up this year's entry-level iPhone with some pretty solid upgrades, though it's keeping the starting price at $599. The iPh
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Apple's most affordable iPhone just got an upgrade, but how does the new iPhone 17e compare to the iPhone 16e? Well, thankfully the price remains the same at $599, which is good news in our current economic climate. An immediate difference you might notice is that one of them now comes in a third color: pink. That's at least one win for me because I am all for putting more color into tech.
There are a few differences under the hood as well, namely that the iPhone 17e is arriving with the A19 chip and double the storage. We've already seen what's possible with an A19 chip in the standard iPhone 17 — it's not a super exciting upgrade, but it is a boost nonetheless.
Pre-orders start at 9:15AM ET on March 4, and while we work on a full review, let's take a deeper dive into what has changed on this year's model and what that might mean in the real world.
iPhone 17e vs. iPhone 16e: Design and displayOf course, the biggest difference in the design for the iPhone 17e is the shiny new pink color. I've long complained about how many major tech companies stick to the safety of black, white or gray colorways. Thankfully, the iPhone 17e's pink hue is a departure from that approach. It's also an understated shade that's elegant, compared to the typically brighter and louder tones reserved for cheap(er) phones.
Both the iPhone 17e and iPhone 16e measure 5.78 x 2.
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The ByteDance company wants to make the case that XR is "not just for gaming" anymore by giving you a digital office.
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