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The New England Patriots are headed to the 2026 Super Bowl. (Lauren Leigh Bacho via Getty Images)
Lauren Leigh Bacho via Getty Images
The New England Patriots and the Seattle Seahawks will face off in Super Bowl LX. For those of you who just can't with Roman numerals, that's Super Bowl 60, and it's taking place this year at Levi's Stadium in Santa Clara, CA, on February 8, starting at 6:30 p.m. ET.
Like all other Sunday Night Football games this season, the championship game will be broadcast on Super Bowl Sunday on NBC, and will stream live on Peacock. And it's not just the game that we're excited for, either. This year's halftime performer is singer and rapper Bad Bunny, and there will be pre-game performances by Charlie Puth, Brandi Carlile, and Coco Jones. It's truly an incredible lineup of talent. Here's everything you need to know to tune in to Super Bowl LX when it airs on Feb. 8.
How to watch Super Bowl LX
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Three weeks ago, I tested something that completely changed how I think about organic traffic. I opened ChatGPT and asked a simple question: "What's the best course on building SaaS with WordPress?" The answer that appeared stopped me cold. My course showed up as the first result, recommended directly by the AI with specific reasons why it was valuable.
I hadn't paid for advertising. I hadn't done any special promotion. The AI simply decided my content was the best answer to that question and served it to the user. This wasn't luck or a fluke. When I tested the same query in Perplexity, the same thing happened. My website ranked at the top of AI-generated responses, pulling in free traffic directly from AI models that millions of people now use as their primary search tool.
This represents a fundamental shift in how people discover content online. For years, we've optimized for Google's algorithm, carefully crafting meta descriptions and building backlinks to climb traditional search rankings. That work still matters, but a massive new traffic source has emerged that most content creators are completely ignoring. While everyone focuses exclusively on traditional SEO, AI Optimization is quietly becoming one of the most valuable skills for anyone who publishes content online.
The opportunity is enormous right now precisely because it's so new. Early adopters are claiming top positions in AI responses while their competitors remain oblivious to this emerging channel. But this window won't stay open forever. As more people recognize the value of appearing in AI results, competition will increase and optimization will become more sophisticated. The time to understand and implement AIO strategies is now, while the landscape is still relatively uncrowded.
In this comprehensive guide, I'll show you exactly how AI Optimization works, how it differs from traditional SEO, what specific tactics ac
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