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 NEWS: NIELSEN TRENDS
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   NEWS: NIELSEN TRENDS
Nielsen Trends
Jul 21, 2021

The State of Global Media
Watch this on-demand session to hear top industry experts and Nielsen leaders discuss how to navigate the global media landscape today and tomorrow.

Nielsen Trends
Jul 20, 2021

Streaming Video is Great! But it Shouldn't Be the Only Place to Watch Women's Sports
A well-executed barbell strategy maximizes reach through consumer choice; viewers who prefer to stream will stream and those who prefer to watch on TV, whether live or time shifted, will do so.

Nielsen Trends
Jul 19, 2021

Over the Rainbow: How Brands Can Take Action with Advertising Beyond Pride Month
LGBTQ consumers want brands to expand inclusive messaging throughout the year, which can help advertisers build ongoing connections with the community.

Nielsen Trends
Jul 15, 2021

The Gauge Shows Seasonality, Sports and Streaming Content Drive Shifts in Viewing
Seasonality, sports and new streaming content drove shifts in viewing share across broadcast, cable and streaming on television screens in June, according to The Gauge.

Nielsen Trends
Jul 15, 2021

The Importance of Balanced Marketing Strategies
An over-reliance on short-term sales drivers among many brands results in an unbalanced marketing strategy. In marketing, balance is key.

Nielsen Trends
Jul 14, 2021

The Inclusivity of the Olympic Games Is Key to Widespread Fan Appeal
After 50 years of female athletes pushing for more opportunity, the Olympic games are the biggest platform for gender equality in global sports, and the audiences are just as even.

Nielsen Trends
Jul 08, 2021

Debunking the Myth that Brand Building Doesn't Drive Sales
The appeal of conversion-driven marketing is clear, given the ability to register quick, measurable results. That appeal, however, shouldn't overshadow the importance of brand building.

Nielsen Trends
Jul 07, 2021

The Olympics Is the Biggest Platform for Gender Equality in Global Sports
Unlike other events, the Olympics features men and women competing in the same events in the same stadiums for medals of equal importance. Perhaps more importantly, broadcasters and sponsors don't differentiate between genders at the games.

Nielsen Trends
Jul 07, 2021

How B2B Marketers Can Thrive in the Age of Adaptation
With the right measurement and creative thinking, marketers can ensure their tactics map to specific objectives that move the business forward during this unique time.

Nielsen Trends
Jun 30, 2021

Long-Term Business Vitality Should Outweigh Short-Term Sales Gains
As the world acclimates to new realities after more than a year of living with COVID-19, marketers need to think about using both brand and growth marketing tactics instead of doubling down on one for a quick win.

Nielsen Trends
Jun 28, 2021

Cannes LIONS Live 2021: Measuring Progress Toward Better Representation in Content
For Cannes LIONS Live 2021, a panel of experts explored the importance of measuring content in order to strive toward more accurate representation.

Nielsen Trends
Jun 28, 2021

Cannes LIONS Live 2021: Measuring Progress Toward Better Latinx Representation in Content
During Nielsen's Cannes LIONS Live 2021 virtual experience, a panel of industry leaders discussed Latinx and Afro-Latinx representation on screen.

Nielsen Trends
Jun 28, 2021

eMarketer Tech Talk: Streaming Demystified—A Marketer's View
The pandemic has upped the ante for marketers looking to make sense of the ever-fragmenting streaming landscape.

Nielsen Trends
Jun 28, 2021

Sports Fans are Looking to Sports Leagues and Athletes to Support Social Causes
In addition to being extremely engaged with sports content, sports fans are passionate about social causes, with equal opportunity for all and access to education slotting in as the causes they care about the most.

Nielsen Trends
Jun 24, 2021

Cannes LIONS Live 2021: Post COVID World: The Next Phase with Brands and Esports
Despite the groundswell of engagement and sponsorship investment, esports has yet to gain mainstream acceptance among brands and advertisers. The opportunity, however, is significant.

Nielsen Trends
Jun 24, 2021

Success Criteria of Marketing Measurement for the Modern Digital Marketer
Having an agile solution, focused on granular insights, across all channels in the consumer journey has become table stakes for the modern digital marketer, and savvy marketers are not compromising on any facet.

Nielsen Trends
Jun 23, 2021

Cannes LIONS Live 2021: Ensuring Success in the ROI-Driven World
Lana Busignani, EVP, International Lead, Outcomes, Nielsen, discusses how marketers are adapting to the changing media landscape for Cannes LIONS Live.

Nielsen Trends
Jun 22, 2021

Cannes LIONS Live 2021: Streaming Demystified
As part of Nielsen's Cannes LIONS Live 2021 virtual experience, Brian Fuhrer, SVP, Product Strategy, Nielsen, unpacks how streaming has evolved.

Nielsen Trends
Jun 18, 2021

In Financial Services Marketing, Holistic Marketing is Critical to Long-Term Success
In financial services, an abundance of brands have historically focused more on sales activation tactics than brand building, which makes it challenging to engage new customers and drive long-term growth.

Nielsen Trends
Jun 17, 2021

The Gauge Shows Streaming is Taking a Seat at the Table
We recently launched The Gauge, our new monthly total TV and streaming snapshot, which shows that streaming usage across all television homes has climbed to 26% of all time spent on TV.

Nielsen Trends
Jun 17, 2021

Proud and Present: LGBTQ Audiences and Content Take Center Stage
As the LGBTQ community has grown its footprint, digital connectivity has played a key role in the advancement of the community.

Nielsen Trends
Jun 16, 2021

Sports Betting: Who's In and How Much of an Opportunity Do They Represent?
The implications for the sports betting world are fairly straightforward. In just a short time, online sports betting has become a burgeoning industry with a growing opportunity for brands, sports leagues, rights holders and TV networks.

Nielsen Trends
Jun 09, 2021

In Financial Services Marketing, Evolution Is the Call to Action
Technology, access to information, digitization and personalization are all shaping the future of the financial services landscape. Many of those trends accelerated last year, forcing even more change on the industry, especially virtualization.

Nielsen Trends
Jun 08, 2021

Take Command of Your Brand
This paper delves into the importance of a balanced marketing strategy and the benefits that both short- and long-term initiatives deliver along the path to sustained brand viability.

Nielsen Trends
Jun 08, 2021

When it Comes to Brand Building, Awareness is Critical
There is no short-selling the importance of sales-driven marketing, but long-term business vitality requires more than short-term activations. Holistic marketing requires a balance of short- and long-term activation strategies.

Nielsen Trends
Jun 03, 2021

Getting Ahead of the Curve in CTV Advertising
With a growing wealth of platform and program choices, the CTV options for consumers continue to expand and diversify. That, in turn, has opened a wealth of opportunities for advertisers and agencies.

Nielsen Trends
Jun 01, 2021

CTV Advertising Guide: Powering Growth Through Change
This guide outlines best practices and common pitfalls for a successful CTV advertising strategy, including how to approach audience buying and measuring how effectively your ads reached target audiences.

Nielsen Trends
Jun 01, 2021

Breaking the Cycle of Silencing Black Voices
Limiting the narrative around Black achievement, like that of "Black Wall Street," still plays out in our media today. As viewers, content creators, storytellers and journalists, we can demand more for and of ourselves to expand the African American narrative.

Nielsen Trends
May 27, 2021

For Marketers Today, Reallocation Times (and Tools) are Critical
There are signs of a rebound across sectors, but that doesn't alleviate the need for marketers to stay focused on the effectiveness of their marketing spend.

Nielsen Trends
May 16, 2021

More than Mascots: It's Time to End Cultural Appropriation of Native Americans in Sports
For many Native Americans, the appropriation of sacred symbols and propagation of stereotypes have been par for the course in American sports at professional, collegiate and K-12 levels. But many of today's fans are saying it doesn't have to stay that way.

Nielsen Trends
May 13, 2021

Streaming into the Upfront: What's Next for CTV?
In this on-demand summit, senior industry experts and Nielsen leaders share the latest thought leadership and measurement advances in connected TV (CTV).

Nielsen Trends
May 13, 2021

Picture This: Leveraging Personalization for Better Visual Content Merchandising
Future success in the streaming space will hinge on more than just great content—it will need directions to great content. And the effectiveness of those directions will determine whether viewers find it.

Nielsen Trends
May 13, 2021

Offering Hope, Not Funding Hate
In an increasingly digital media landscape, brands need to protect themselves from unintentionally funding anti-Asian hate speech in the wake of COVID-19.

Nielsen Trends
May 13, 2021

Hope and Action: The Growing Influence of Asian Americans
This report showcases the growth and power of the Asian American community along with the key opportunities for action.

Nielsen Trends
May 11, 2021

Financial Services Marketing: Evolving Customer Relationships
Learn more about how both traditional financial institutions and financial disruptors can win with consumers in this new digital banking age.

Nielsen Trends
May 11, 2021

As Digitization Permeates, Financial Services Brands Need More than Adaptations of Traditional Experiences
Amid the progressively digital landscape, financial services consumers are increasingly gravitating to new companies—not their primary banks—for their financial services needs.

Nielsen Trends
May 06, 2021

Toward The Future Of Digital Audience Measurement
Without third-party cookies, marketers can't overlook the need for accurate measurement as changes in the digital media environment accelerate.

Nielsen Trends
May 05, 2021

Reporting in a Mainstream Social Justice Movement World
The Black Lives Matter movement is no longer just for or embraced by people of color, but it has broken through as a collective mission finding allies across gender, ethnicity, and communities of all sizes.

Nielsen Trends
May 05, 2021

Online Gambling Ad Spend is Bolstering the Local TV Market
With just over two years of a track record, few would challenge the advertising prowess of online sports betting, especially within the local TV industry.

Nielsen Trends
Apr 29, 2021

With Fewer Fans at Stadiums, Brands are Shifting Their Sponsorship Strategies to Digital
Digital platforms have become the go-to opportunity for brands as they activate their sports partnerships, with social media becoming a universally necessary activation component.

Nielsen Trends
Apr 27, 2021

How to Maximize Marketing ROI at Every Budget Size
For marketers, 2020 was the year of the pivot. Those who thrived used ingenuity and agility to keep in lock step with the pace of change. But change is far from over.

Nielsen Trends
Apr 22, 2021

Americans-and Advertisers-Are Hopeful About Travel
Seven-in-10 adults are eager to begin traveling via plane and booking a vacation as soon as they're able. Overall, adults 35-49 were among the most eager to enjoy these activities as soon as COVID restrictions are lifted.

Nielsen Trends
Apr 21, 2021

First-Party Data is a Good Start, but it's Not Enough
86% of the marketers surveyed for this year's Nielsen Annual Marketing Report recognize the importance of first-party data. Despite the acknowledgement, their overall confidence in data quality is universally low.

Nielsen Trends
Apr 19, 2021

Digital Must Be Always On—Here is Why
Nielsen's Ameneh Atai explores the values and benefits of "always on" digital measurement for the industry, while sharing how Nielsen is implementing this type of measurement.

Nielsen Trends
Apr 16, 2021

Brands Aren't Sitting On the Sidelines: The Social Solidarity of Sports Sponsorships
MLB's recent decision to move the All-Star Game highlights how rights holders, brands and athletes are taking a stand on social and political issues.

Nielsen Trends
Apr 13, 2021

The 30-Second Ad Opens Opportunity for Measuring Brand Integrations in SVOD Programs
Given that SVOD content is free of advertising, product placements and branded integrations provide advertisers and agencies with a modern way to integrate brands into the burgeoning streaming realm while simultaneously gaining incremental reach.

Nielsen Trends
Apr 13, 2021

Embracing Democratized Identity Systems in a Cookieless World
Matt Krepsik, General Manager, Planning and Outcomes Products at Nielsen discusses why taking a democratized approach to identifiers will help marketers build direct relationships with their diverse consumer bases across platforms.

Nielsen Trends
Apr 09, 2021

Understanding Consumer Trends and Panel Integrity During the Time of COVID-19
Without a doubt, the pandemic amplified changes in media consumption behavior, but many of the changes were underway when consumers began to quarantine in mid March 2020.

Nielsen Trends
Apr 06, 2021

Understanding the Importance of People-Based Data in a Cookieless World
Without cookies, marketers will need to re-assess the sources and quality of their data to establish and maintain relevant relationships with consumers. Quality first-party data will be critical, but it won't be enough on its own.

Nielsen Trends
Apr 05, 2021

Hispanic Consumers Are Recovery Optimists; Black Consumers Are Cautious Optimists
Using data from the latest Nielsen Total Audience Report: Advertising Across Today's Media, we've identified three primary consumer recovery groups: Recovery Optimists, Cautious Optimists and Recovery Pessimists.

Nielsen Trends
Apr 01, 2021

It's Time for Brands to Rethink Their Omnichannel Strategies
After living with COVID-19 for more than a year, it's critical that brands understand that not all online shopping ends with an electronic purchase. And that's precisely why omnichannel strategies can't solely focus on the point of purchase.

Nielsen Trends
Apr 01, 2021

Nielsen Annual Marketing Report: Era of Adaptation
Learn about smart marketing and advertising strategies for brands of all sizes to meet the escalating pressure to drive return on investment.

Nielsen Trends
Apr 01, 2021

The Nielsen Annual Marketing Report Hub
This hub features the latest reports, data and insights related to The Nielsen Annual Marketing Report series. The report is driven by a national survey conducted across 250 marketers across a variety of industries focused on media, data, technology and measurement strategies. Scroll down to discover how marketers are approaching marketing in today's world.

Nielsen Trends
Mar 30, 2021

The Privilege to Challenge
As Women's History Month came to a close this year, Sandra Sims-Williams reflects on her career and this year's International Women's Day theme: #ChoosetoChallenge.

Nielsen Trends
Mar 26, 2021

On Different Playing Fields: The Case for Gender Equity in Sports
There are several fundamental truths that brands need to embrace: social media is powerful; female athletes are powerful influencers; and consumers are asking more from brands when it comes to social responsibility.

Nielsen Trends
Mar 25, 2021

As Consumer Optimism Rises, So Will Brand Engagement
As consumers increasingly think about life and their activities away from home, brands and marketers need to focus on how individual consumers and consumer groups are prioritizing their re-emergence.

Nielsen Trends
Mar 25, 2021

The Nielsen Total Audience Report: Advertising Across Today's Media
In this edition of the Nielsen Total Audience Report: Advertising Across Today's Media, we cast a new eye on advertising. Find out where consumers are spending their time and money and how eager they are to spend again.

Nielsen Trends
Mar 19, 2021

LOL: Amid Uncertain Times, Consumers Take Comfort in Nostalgic Comedy Shows
While the comedy genre is always popular, comedy viewing over the past year highlights a resurgence of nostalgia comedy programming, particularly shows featuring diverse leads and cast members.

Nielsen Trends
Mar 19, 2021

Shattering Stereotypes: How Today's Women Over 50 are Redefining What's Possible On-screen, at Work, and at Home
In this Diverse Intelligence Series report, we show where key opportunities lie and how overlooking "women of a certain age" means undervaluing not only their influence in society, but ultimately your own brand's potential.

Nielsen Trends
Mar 17, 2021

What You See Isn't What You Get: The Role of Media in Anti-Asian Racism
Media representation plays an important role in learning—and unlearning—racist stereotypes that harm Asian Americans. It's time that on-screen content about Asian Americans reflect more of their lives and diverse contributions.

Nielsen Trends
Mar 16, 2021

Branded Integrations Come of Age in a Streaming World
In addition to providing incremental reach, product placements and branded integrations in SVOD programming provide advertisers and agencies with a modern way to integrate brands into the burgeoning streaming realm.

Nielsen Trends
Mar 16, 2021

Branded Integrations in SVOD Content are Reaching Unique TV Audiences
SVOD viewers tend to be light viewers of traditional TV. This is important for a number of reasons, but for brands, it means that advertising on traditional channels like linear TV doesn't provide comprehensive reach.

Nielsen Trends
Mar 08, 2021

For Women, It's Past Time to Be Seen
Despite gains in gender equality, women are still missing on-screen, in advertising, and in board rooms. The pandemic has only compounded the pressure women are facing today, threatening to roll back the progress we've made.

Nielsen Trends
Mar 04, 2021

The Electric Vehicle Revolution Demands Fresh Marketing Strategies
Learn how auto marketers can position themselves to defend and grow their share-of-market during today's era of electric vehicle disruption.

Nielsen Trends
Feb 25, 2021

Sponsorship Value and Its Relevance in the Marketing Mix
Watch this on-demand webinar for insight into the latest trends around brand partnership investments in sports, measuring true sponsorship ROI, the role sports play in brands' overall marketing mix and action items to grow your brand.

Nielsen Trends
Feb 25, 2021

COVID-19 Changed the Advertising Playbook. Now What?
Even as the world begins to re-open more permanently, it's clear that the pandemic will have a lasting impact on consumer behavior and brand-to-consumer engagement. My advice: Learn to embrace uncertainty. After all, the only constant in today's media ecosystem is change.

Nielsen Trends
Feb 25, 2021

Podcasting Today
While the growth in podcast listeners in the U.S. over the past decade has been dramatic, audience diversity is following a similar path as our national population, as non-White podcast audiences have grown faster than White audiences.

Nielsen Trends
Feb 25, 2021

The Podcast Audience is Growing, But Advertiser Focus Should be Sharpening
41% of U.S. podcast listeners are non-White, which makes the podcast audience more diverse than the country's total population.

Nielsen Trends
Feb 18, 2021

4 Ways Modern Marketers are Using Attribution to Drive More ROI
The media landscape is more complex than ever due to the explosion of different platforms, data sources and privacy regulations. These shifts make marketing measurement even harder for advertisers. So, how do you grow your revenue in the current climate?

Nielsen Trends
Feb 16, 2021

Global Sports Sponsorships are Shifting East and Growing into New Categories
An analysis of data from Nielsen Sports Sponsorglobe found that Chinese brands will be responsible for one-third of all growth in the global sponsorship market over the next decade.

Nielsen Trends
Feb 16, 2021

The Changing Value of Sponsorship: 2021 Sports Marketing Trends
This report examines how sponsorship value is evolving as the world around it changes and why a clear understanding of ROI across channels and over time is a business imperative.

Nielsen Trends
Feb 11, 2021

Celebrating Lunar New Year: Filing Up on Food, Family and Content
Although Asian Americans are the fastest-growing population in America, they have a low share of screen across all television programming. The industry can do more to bring authentic stories and depictions to our living rooms.

Nielsen Trends
Feb 11, 2021

Celebrating Lunar New Year: Filling Up on Food, Family and Content
Although Asian Americans are the fastest-growing population in America, they have a low share of screen across all television programming. The industry can do more to bring authentic stories and depictions to our living rooms.

Nielsen Trends
Feb 11, 2021

Why Inclusive TV Matters to the Black Community—and the Media Business
As Black audiences look to invest their time and money on content, the diversity of content that platforms offer could be the deciding factor for consumers weighing which services to keep after a trial period.

Nielsen Trends
Feb 10, 2021

Understanding the Importance of TV Among Black Families
Family is critical in the Black community, and without the ability to gather and socialize in the traditional ways, such as through family meals, worship services and visits to the salon, television has taken on a deeper meaning.

Nielsen Trends
Feb 09, 2021

The New Black Family Culture: Navigating Crises Through Content
Brands and media companies may benefit in understanding how to meet the demand as Black families are accessing more content than ever and leaning into programming where they can feel seen.

Nielsen Trends
Feb 04, 2021

It's Time For Your Media Planning To Focus On People
With change coming more quickly than ever, planning and optimizing might seem like a dizzying prospect. It absolutely doesn't have to be. Importantly, brands need to re-focus their efforts on people—the north star for any marketing message, advertisement or campaign.

Nielsen Trends
Feb 04, 2021

Amid the COVID-19 Pandemic, Home is Where the Connectivity Is
Given that connectivity affords millions of Americans the ability to work from home and provides countless children across the country access to virtual schooling, it's fair to say that virtual is the new IRL.

Nielsen Trends
Feb 03, 2021

Back to the Drawing Board: Media Planning Through Uncertainty
Learn about the latest trends around ad spend and media consumption, as well as the impacts of COVID-19 on the industry, in this on-demand discussion with experts from Nielsen and our guest Forrester.

Nielsen Trends
Jan 19, 2021

The Pandemic, Political and Social Unrest Continue to Drive Local News Viewing in 2021
Despite the rise in streaming video consumption, the value of local TV can't be overstated, especially when it comes to news programming. Importantly, across the content options available to consumers 25-54, news dominated viewing time throughout last year and was markedly higher than at the close of 2019.

Nielsen Trends
Jan 19, 2021

The Pandemic, Politics and Social Unrest Continue to Drive Local News Viewing in 2021
Despite the rise in streaming video consumption, the value of local TV can't be overstated, especially when it comes to news programming. Importantly, across the content options available to consumers 25-54, news dominated viewing time throughout last year and was markedly higher than at the close of 2019.

Nielsen Trends
Jan 14, 2021

The Power of Effective Outcomes Measurement in the New Normal
With the COVID-19 pandemic continuing to constrain budgets, there is no room for waste or inefficiency. So marketers urgently need to measure real outcomes to maximize ROI.

Nielsen Trends
Jan 12, 2021

Tops of 2020: Nielsen Streaming Unwrapped
2020 has been branded with an assortment of labels and titles, but from a media perspective, it was a truly transitional year for streaming video. Here's a recap of the most watched original shows, acquired content, and movies on streaming platforms.

Nielsen Trends
Jan 11, 2021

Earn Your Pet Product's Place in a Retailer's Assortment Using Data
Data on your pet product's revenue growth potential and impact on basket size can help you convince retailers to include it in their assortment.

Nielsen Trends
Jan 06, 2021

Store Shifting: Unlocking Insight With Data Science
Convinced that huge levels of COVID-driven FMCG growth in many countries were masking a larger, fundamental change, a team of Nielsen data scientists dug into the data to understand the nuances underneath the broader retail data. And they were right.

Nielsen Trends
Jan 06, 2021

The Future of Video Gaming Is Bright—Even as Real Experiences Return
Branded crossover events, virtual concerts and celebrity influencer participations all fueled a video game groundswell that shows no signs of receding—even as the COVID-19 vaccine promises to allow people to once again be with each other IRL.

Nielsen Trends
Jan 06, 2021

Three Ways Data Can Help You Develop a Pet Product That Sells
Pet product manufacturers can innovate effectively by using data to understand consumer demographics, purchasing behavior and sales drivers.

Nielsen Trends
Jan 05, 2021

Mastering the Digital Shelf: How E-Commerce Insights Help Pet Manufacturers
Identifying online and in-store growth opportunities based on consumer behaviors, trends and competitor analysis is key to increasing pet product sales

Nielsen Trends
Jan 04, 2021

How to Develop Pricing and Promotional Strategies That Win
Develop a collaborative approach to pricing and promoting your pet products by gaining insights into your retail partners and creating win-win promotions.

Nielsen Trends
Dec 28, 2020

Shoppers' Reprioritized Sense of Self Care Leads to a Rise in DIY Pet Grooming
As shoppers became more invested in their DIY personal care routines throughout the pandemic, many pet owners started placing added importance on maintaining their pet's health and hygiene at home.

Nielsen Trends
Dec 18, 2020

COVID-19 Fuels a 50% Increase in Omnichannel Shopping Across the U.S.
The pandemic has democratized e-commerce for all types of consumers, and more than 18 million CPG buyers in the U.S. have flooded the online space since March.

Nielsen Trends
Dec 17, 2020

The TV Buying Journey: Any Way You Want It
Embracing evolving TV orders opens opportunities across the TV ecosystem, especially as the rest of the industry adopts innovative and automated systems of transacting.

Nielsen Trends
Dec 16, 2020

China's Shifting Retail Landscape Signals the Permanence of Change Post-COVID-19
Pandemic-led shifts to further online adoption and an increased focus on neighborhood and small-format stores have become an ongoing normal in China's rebound from COVID-19.

Nielsen Trends
Dec 16, 2020

A Guide To Winning In Store In 2021
Although the long-tail impact of economic slowdown will continue into 2021, the success of the FMCG industry depends on how retailers and manufacturers address evolving behavior and shifts in the retail landscape by leveraging best-selling locations and e-commerce, assortment and promotions.

Nielsen Trends
Dec 14, 2020

Recalibrating for Diminished Growth: Resolutions for 2021
Year-over-year CPG sales continue to track above pre-COVID-19 conditions, but the huge sales spikes we saw in the spring are unlikely to be repeated in 2021. Here's what retailers and manufacturers need to be mindful of for the year ahead.

Nielsen Trends
Dec 14, 2020

How CPG Marketers Can Adapt Amid Digital Disruption
Given the scope of change this year, the adjustments that brands and retailers need to make are widespread, spanning everything from communication methods to marketing messaging to varied product assortment—even the best times to communicate with consumers.

Nielsen Trends
Dec 14, 2020

Tops of 2020: Television
Nielsen released the top 10 shows on television for 2020. In all likelihood, the atypical nature of the year will be profound enough to drive permanent shifts in consumer behavior, including media consumption.

Nielsen Trends
Dec 11, 2020

Not Your Traditional Ads: Proving the Impact of Branded Content
Learn how to incorporate branded content into your own marketing plans and measure success in this on-demand webinar.

Nielsen Trends
Dec 10, 2020

The World's Most Successful Grocery Stores (Literally) Aren't What They Used to Be
The stores we shopped in yesterday are not the stores we are shopping in today, and unlikely to be those we shop in tomorrow. There is no longer a need to squint … our data scientists have brought this phenomenon into plain sight.

Nielsen Trends
Dec 10, 2020

Crafting an Expansion Strategy: How Emerging Beverage Brands Can Use Data to Increase Off-Premise Distribution
Emerging alcoholic beverage manufacturers can increase sales volumes and growth by expanding off-premise distribution. Accurate sales data and relevant consumer profiles will help them get there.

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