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Knowledge@Wharton
Jul 10, 2020

Datathon Challenge: How to Boost Sales for a Global Retailer
An international consumer brand challenged students to mine its data for revenue-boosting insights at a recent "Datathon" hosted by Wharton Customer Analytics.

Knowledge@Wharton
Jul 10, 2020

Saving the Robot Radiologists
Artificial intelligence needs to simplify radiologists' work before they adopt it widely, write Ulysses Isidro and Saurabh Jha from Penn's Perelman School of Medicine in this opinion piece.

Knowledge@Wharton
Jul 07, 2020

The Post-COVID Workplace: Will Employees Be Safe?
The transition back to a physical workplace promises to come with perils both real and perceived, as well as new kinds of tensions, Wharton experts say.

Knowledge@Wharton
Jul 02, 2020

What Poker Can Teach Us about Making the World a Better Place
Wharton's Katherine Milkman talks with psychologist Maria Konnikova about her new book, ‘The Biggest Bluff,' and how we can make decisions in an environment in which we have very little control.

Knowledge@Wharton
Jul 02, 2020

How CFOs Can Be Better Leaders in the Age of COVID-19
The quality of their relationships will be the differentiating factor for CFO success, write Catherine Dixon and her co-authors in this opinion piece.

Knowledge@Wharton
Jul 01, 2020

Could Quantitative Finance Help Avert Future Market Crashes?
Investors can use smart models to brave market slumps, but they have short memories and often repeat mistakes, says Wharton's Joao Gomes.

Knowledge@Wharton
Jun 30, 2020

Everything You Have Read About Contact Tracing Apps Is Wrong
Contact tracing is critical to reopening society. But are the apps for that any good? Penn's Lyle Ungar answers that question and more in this opinion piece.

Knowledge@Wharton
Jun 30, 2020

Five Ways Leaders Can Reinforce Company Purpose During a Crisis
Building purpose into a company or brand has oftentimes been just a talking point, but today it is imperative, write Americus Reed, Brad Messinger and John Bremen in this opinion piece.

Knowledge@Wharton
Jun 29, 2020

Why Nurturing Talent Will Help Companies Survive the Pandemic
Great leaders develop talent on a continuous basis, according to Tuck School of Business professor Sydney Finkelstein. In a conversation with Wharton's Peter Cappelli, he explains why that's more important than ever.

Knowledge@Wharton
Jun 26, 2020

Do Long Waiting Times for Voting Put Democracy on the Line?
Research by Wharton's Gerard Cachon explores how the principles of operations management can help explain voter behavior and strengthen democracy.

Knowledge@Wharton
Jun 23, 2020

How Tamil Nadu Used Technology to Tackle the Coronavirus Crisis
Santosh Misra, CEO of the Tamil Nadu e-Governance Agency, speaks with Wharton's Raghuram Iyengar about how his team has dealt with the pandemic.

Knowledge@Wharton
Jun 23, 2020

Navigating a Crisis: Why Company Culture Is Key
Amway CEO Milind Pant discusses why "leading from the heart" matters and the lessons he's learned during the coronavirus pandemic.

Knowledge@Wharton
Jun 23, 2020

Navigating the Pandemic: Why Company Culture Is Key
Amway CEO Milind Pant discusses why "leading from the heart" matters and the lessons he's learned during the coronavirus pandemic.

Knowledge@Wharton
Jun 22, 2020

How Should Schools Be Redesigned in the Wake of COVID-19?
Wharton's Eric K. Clemons, a professor of operations, information and decisions, focuses on how academic institutions will need to adapt to the pandemic in this opinion piece.

Knowledge@Wharton
Jun 22, 2020

How Should Universities Be Redesigned in the Wake of COVID-19?
Wharton's Eric K. Clemons, a professor of operations, information and decisions, focuses on how academic institutions will need to adapt to the pandemic in this opinion piece.

Knowledge@Wharton
Jun 22, 2020

Redesigning Public Spaces After COVID-19: Lessons from Higher Education
Wharton's Eric K. Clemons, a professor of operations, information and decisions, focuses on the redesign of academic institutions for the post COVID-19 environment in this opinion piece.

Knowledge@Wharton
Jun 22, 2020

COVID-19 on Campus: How Should Schools Be Redesigned?
Wharton's Eric K. Clemons, a professor of operations, information and decisions, focuses on how academic institutions will need to adapt to the pandemic in this opinion piece.

Knowledge@Wharton
Jun 22, 2020

Why Flu Vaccinations Will Matter Even More During the Pandemic
Widespread flu vaccinations would be a highly effective life-preserving investment, freeing up hospital capacity for a second coronavirus wave, according to research co-authored by Wharton's Jules H. van Binsbergen.

Knowledge@Wharton
Jun 16, 2020

How COVID-19 Is Changing the Way Global Firms Communicate
Lori Ryerkerk, chairman, president and CEO at Celanese Corp., talked about how the pandemic is reshaping her company's culture and her own leadership style during a recent interview with Wharton's Peter Cappelli.

Knowledge@Wharton
Jun 15, 2020

How to Begin Talking About Race in the Workplace
Wharton management professor Stephanie Creary offers a framework for middle managers who would like to initiate conversations about race in the workplace.

Knowledge@Wharton
Jun 15, 2020

Crashing U.S. Auto Sales: Can the Industry Recover?
Vehicle sales in the United States have fallen to levels not seen since the Great Recession a decade ago. As the economy begins to open up again, the industry's recovery will depend on a number of factors, according to Wharton's John Paul MacDuffie.

Knowledge@Wharton
Jun 12, 2020

Do You Know What Your Business Is Worth? Think Again
Business owners who know what drives the value of their business in the digital age will prosper, write Reed Phillips and Jeff Pundyk in this opinion piece.

Knowledge@Wharton
Jun 10, 2020

It's Time to Rethink How You Innovate
Companies can seize opportunities faster by investing in talent, starting from the outside in and taking bigger risks, say George S. Day and Gregory P. Shea.

Knowledge@Wharton
Jun 09, 2020

Why ‘Growing the Pie' Can Help Firms Deliver Purpose and Profit
Growth in investors' fortunes does not necessarily have to be at the expense of other stakeholders, according to a new book by London Business School professor Alex Edmans.

Knowledge@Wharton
Jun 09, 2020

How the COVID-19 Lockdown Is Affecting India's Households
Nearly a third of all households in India will be in distress without additional assistance, according to a new report coauthored by Wharton's Heather Schofield.

Knowledge@Wharton
Jun 08, 2020

How the Pandemic Can Lead to a More Sustainable Future
In the wake of the COVID-19 pandemic, policymakers have a "once-in-a-lifetime opportunity" to lead the way towards a low-carbon future, says Lord Greg Barker, executive chairman of En Group and former member of U.K. Parliament.

Knowledge@Wharton
Jun 05, 2020

Four Ways to Keep Teams Calm and Focused During a Crisis
Jeff McLean, a former Navy fighter pilot, shares lessons that are relevant for business leaders in fast-changing times.

Knowledge@Wharton
Jun 04, 2020

What COVID-19 Teaches Us About the Importance of Trust at Work
In the age of remote work, organizations that are able to develop strategies to build trust between managers and employees will see stronger work relationships as well as performance, writes David De Cremer in this opinion piece.

Knowledge@Wharton
Jun 02, 2020

2020 Startup Challenge: Can You Pick the Winner?
With businesses ranging from curated flower rentals to telemedicine for pets, eight finalist teams battled for $135,000 in cash and services at the recent Penn Wharton Entrepreneurship Startup Showcase.

Knowledge@Wharton
Jun 01, 2020

How an ‘Employees First' Pandemic Response Pays Off
When the coronavirus pandemic began, PriceSmart CEO Sherry Bahrambeygui reset the company's culture and found more productive ways to get things done. In a recent conversation with Wharton's Mike Useem, she shared what she has learned.

Knowledge@Wharton
Jun 01, 2020

Planning for the Post-COVID-19 Workforce: Four Scenarios
Scenario thinking can help organizations better anticipate and adapt to dramatic changes, increase agility and resilience, and turn uncertainty into advantage, according to the authors of this opinion piece.

Knowledge@Wharton
May 29, 2020

The Problem with Heroes
For any leader, the ongoing presence of heroes is both a cause for celebration and a reason for deep concern, because it indicates a failure of the wider system, writes Wharton's Gregory P. Shea in this opinion piece.

Knowledge@Wharton
May 26, 2020

The Politics of Pandemics: Why Some Countries Respond Better Than Others
Strong state capacity and low economic inequality are more important than being a democracy when it comes to dealing with health emergencies like pandemics, Wharton research shows.

Knowledge@Wharton
May 26, 2020

Pulling Through the Pandemic: Advice for Entrepreneurs
Wharton's Karl Ulrich offers guidance for entrepreneurs trying to make it to the other side of the coronavirus pandemic.

Knowledge@Wharton
May 26, 2020

Why Consumers Are Willing to Share Personal Information on Smartphones
New Wharton research explores why consumers are more willing to disclose personal information through their smartphones compared with their home computers.

Knowledge@Wharton
May 21, 2020

How New York City's Public Health Care System Responded to COVID-19
Leaders from the largest public health care system in the U.S. describe the four-pronged approach they have used to hold their team together during the pandemic.

Knowledge@Wharton
May 19, 2020

Will the Pandemic Cause Food Shortages?
What's behind the continually bare shelves at grocery stores in some U.S. cities? Wharton experts explain how the crisis has caused supply chain disruptions.

Knowledge@Wharton
May 19, 2020

Women in Data Science: Moving from Inclusion to Influence
At Penn's Women in Data Science conference female data scientists from American Express, McKinsey & Company and Comcast shared their experiences in the field.

Knowledge@Wharton
May 19, 2020

Living to 100: How Will We Afford Longer Lives?
As more Americans live longer lives, innovative products based on public-private partnerships could help to finance them, according to experts at the 2020 Pension Research Council Symposium.

Knowledge@Wharton
May 19, 2020

Living to 100: How Will We Afford Our Longer Lives?
As more Americans live longer lives, innovative products based on public-private partnerships could help to finance them, according to experts at the 2020 Pension Research Council Symposium.

Knowledge@Wharton
May 15, 2020

The Pandemic Is Turbo-charging Government Innovation: Will It Stick?
The current environment underscores how important it is that the U.S. government operate with the latest innovations and capabilities in hand, write John Goodman and Ira Entis from Accenture Federal Services in this opinion piece.

Knowledge@Wharton
May 13, 2020

The Post-COVID-19 World Will Be Less Global and Less Urban
The COVID-19 pandemic will reverse the trends of globalization and urbanization, leading to profound longer-term costs, writes Wharton Dean Geoffrey Garrett in this opinion piece.

Knowledge@Wharton
May 12, 2020

Five Strategies for Putting AI at the Center of Digital Transformation
Having the right strategies in place determines which AI projects succeed and which do not, writes Wharton's Kartik Hosanagar in this opinion piece.

Knowledge@Wharton
May 12, 2020

How — and When — Should the U.S. Economy Reopen?
Measures to protect the population while easing the county's economic burden could include everything from electronic surveillance and permits to radically altered work environments. Wharton experts weigh the options.

Knowledge@Wharton
May 12, 2020

When — and How — Should the U.S. Economy Reopen?
Measures to protect the population while easing the county's economic burden could include everything from electronic surveillance to radically altered work environments. Wharton experts weigh the options.

Knowledge@Wharton
May 12, 2020

Pandemic Playbook: What Health Care Leaders Can Learn from Management Research
Wharton's Lawton R. Burns and Ingrid Nembhard have co-authored a five-point strategy guide for health care leaders during these uncertain times.

Knowledge@Wharton
May 08, 2020

How COVID-19 Will Change the Way We Shop
When stores start to reopen, the pandemic will have left an indelible footprint on how U.S. consumer-facing businesses operate, writes the Conference Board's Denise Dahlhoff in this opinion piece.

Knowledge@Wharton
May 08, 2020

Help Where It's Needed: How Grass Roots Organizations Are Making a Difference
In the midst of the coronavirus pandemic, volunteer organizations like Off Their Plate are making an impact on several fronts.

Knowledge@Wharton
May 05, 2020

From Apocalypse to Supernova: How the Pandemic Is Changing U.S. Retail
The coronavirus pandemic has wreaked havoc on American retailers, particularly those that sell nonessential goods such as apparel. What will the sector look like once the viral threat has passed?

Knowledge@Wharton
May 05, 2020

The Post-crisis World: What Changes Are Coming?
How will the world look following the COVID-19 pandemic? A recent Tarnopol Dean's Lecture at Wharton provided some answers through the lens of three sectors -- health care, finance and technology.

Knowledge@Wharton
May 04, 2020

Blending Public and Private Value Creation at Natura
Research co-authored by Wharton's Aline Gatignon highlights a major Brazilian cosmetics firm's business model that helped it overcome skill and talent scarcity in its home country.

Knowledge@Wharton
May 04, 2020

Working from Home: Navigating the Pandemic's New Normal
The coronavirus pandemic has forced millions of employees to work from home. Wharton's Nancy Rothbard offers suggestions for how workers and employers can adjust to the new reality.

Knowledge@Wharton
Apr 28, 2020

Oil Price Shock: What It Means for Producers and Consumers
With drastic changes in consumer demand, the COVID-19 pandemic has battered the oil markets in a way that hasn't been seen before.

Knowledge@Wharton
Apr 27, 2020

Vianai's Vishal Sikka: Be Prepared for a More Fragmented World
The CEO of Vianai Systems, an AI startup in Palo Alto, shares his insights on how leaders should manage operations during the pandemic and prepare for life beyond it.

Knowledge@Wharton
Apr 27, 2020

Vinai's Vishal Sikka: Be Prepared for a More Fragmented World
The CEO of Vinai Systems, an AI startup in Palo Alto, shares his insights on how leaders should manage operations during the pandemic and prepare for life beyond it.

Knowledge@Wharton
Apr 23, 2020

Telling the Data Story Behind Video Gaming
At a recent "Datathon" hosted by Wharton Customer Analytics, gaming giant Electronic Arts invited Penn students to demonstrate their data analytics prowess.

Knowledge@Wharton
Apr 23, 2020

Earth Day 2020: COVID-19 Reminds Us Why Science Matters
Fifty years ago yesterday, the first Earth Day was inspired by a scientist. The pandemic teaches us to seek refuge in science again, writes Eric W. Orts.

Knowledge@Wharton
Apr 21, 2020

Combating COVID-19: Lessons from Singapore, South Korea and Taiwan
Singapore, Taiwan and South Korea leveraged their IT capabilities to deal with the coronavirus pandemic, writes Ravi Aron in this opinion piece.

Knowledge@Wharton
Apr 21, 2020

Why the U.S. Economic Downturn Could Hurt Women More
The staggering employment cliff precipitated by the COVID-19 pandemic has been tougher on women, and in a variety of ways, experts say.

Knowledge@Wharton
Apr 20, 2020

Why Free-lunch Strategies Cause Market Crashes
The tools of quantitative finance provide enormous benefits to investors, but if they are misused or misunderstood, they can create illusions of safety that destroy wealth, says Bruce I. Jacobs, co-founder of Jacobs Levy Equity Management.

Knowledge@Wharton
Apr 20, 2020

Why Free-lunch Strategies Cause Market Crashes — and What Can Be Done
The tools of quantitative finance provide enormous benefits to investors, but if they are misused or misunderstood, they can create illusions of safety that destroy wealth, says Bruce I. Jacobs, co-founder of Jacobs Levy Equity Management.

Knowledge@Wharton
Apr 17, 2020

Analytics, Risk and Managing the 21st Century Supply Chain
Block chain, location intelligence and other analytics-based tools can help reduce the risk of supply chain disruptions, according to Michael Ferrari and Raghu Iyengar, co-authors of this opinion piece.

Knowledge@Wharton
Apr 16, 2020

China-U.S. Relations in the Era of COVID-19: What Lies Ahead?
The China-U.S. "Phase One" trade deal now feels like ancient history. How will the relationship between the two countries change in the wake of the pandemic? Wharton dean Geoffrey Garrett offers predictions for 2020, 2021, 2022 and beyond.

Knowledge@Wharton
Apr 15, 2020

Can Stress Tests Be Effective Crisis-fighting Tools for Banks?
Based on research conducted jointly with economist Til Schuermann of Oliver Wyman, Wharton's Richard Herring says the impact of the coronavirus crisis reveals the importance of designing stress tests that go beyond conventional shocks to the economy.

Knowledge@Wharton
Apr 14, 2020

When Cash Is Tight, Should You Borrow from Retirement Savings?
Explore all options before tapping your retirement account -- even in the midst of an economic downturn like the one we are facing, Wharton experts advise.

Knowledge@Wharton
Apr 14, 2020

Ten Guidelines for Creating Opportunities in a Time of Crisis
Every crisis contains the seeds of opportunity. In this opinion piece, co-authors Yoram (Jerry) Wind and Nitin Rakesh explain how to make them grow.

Knowledge@Wharton
Apr 10, 2020

Employers Must Do Right By Workers on Safety
This is not the time for employers to play hardball in their negotiations with employees, writes Wharton's Robert C. Hughes in this opinion piece.

Knowledge@Wharton
Apr 10, 2020

Three Principles Vigilant Firms Can Use to Navigate the Coronachaos
Vigilant firms will be better able to survive and emerge stronger when the chaos from the pandemic subsides, according to George Day and Paul Schoemaker, co-authors of this opinion piece.

Knowledge@Wharton
Apr 09, 2020

What Contributes Most to Consumer Financial Distress?
New research coauthored by Wharton's Benjamin Keys looks at the roles geographic location and individual characteristics play in the financial struggles of consumers.

Knowledge@Wharton
Apr 07, 2020

When Will the Jobs Return?
Industries such as leisure and hospitality might bounce back sooner than others, but lower demand suggests more layoffs could be on the way, say experts at Wharton.

Knowledge@Wharton
Apr 07, 2020

What the COVID-19 Curve Can Teach Us about Climate Change
Much like flattening the curve on COVID-19, the world must act now to lessen the cumulative effects of climate change, says Wharton's Howard Kunreuther.

Knowledge@Wharton
Apr 07, 2020

What Can the COVID-19 Curve Teach Us about Climate Change?
Much like flattening the curve on COVID-19, the world must act now to lessen the cumulative effects of climate change, says Wharton's Howard Kunreuther.

Knowledge@Wharton
Apr 06, 2020

Are U.S. Banks Strong Enough to Weather the Coronavirus Pandemic?
As banks process relief loans, regulatory latitude and bad debts could prove to be their undoing, warns Wharton's David Zaring.

Knowledge@Wharton
Apr 06, 2020

Are U.S. Banks Strong Enough to Weather the Downturn?
As banks process relief loans, regulatory latitude and bad debts could prove to be their undoing, warns Wharton's David Zaring.

Knowledge@Wharton
Apr 02, 2020

How Will the Pandemic Affect Income Inequality?
Wharton's Benjamin Lockwood offers insight about how the $2.2 trillion federal stimulus package could change the economy when the United States emerges from the coronavirus pandemic.

Knowledge@Wharton
Apr 02, 2020

How the Pandemic Could Affect Income Inequality
Wharton's Benjamin Lockwood offers insight about how the $2.2 trillion federal stimulus package could change the economy when the United States emerges from the coronavirus pandemic.

Knowledge@Wharton
Mar 31, 2020

Why We Should Stop Worrying About What Others Think of Us
New research coauthored by Wharton's Alice Moon shows that the judgment of others regarding our competency on particular tasks is not as extreme as we tend to think.

Knowledge@Wharton
Mar 31, 2020

COVID-19 Pandemic: What Will the Next Six Months Bring?
The next few months will be painful, and the key questions involve how we will respond to the pain, writes Wharton's Eric K. Clemons.

Knowledge@Wharton
Mar 31, 2020

Will the $2.2 Trillion Coronavirus Aid Package Be Enough?
Economic recovery in the U.S. will be slow and require continued relief beyond the current measures, according to experts at Wharton.

Knowledge@Wharton
Mar 30, 2020

It's Your Leadership Moment
When the world is uncertain, leaders at all levels must think strategically, communicate persuasively and act decisively, writes Wharton's Michael Useem.

Knowledge@Wharton
Mar 27, 2020

Triage in a Pandemic: Can AI Help Ration Access to Care?
As demand soars during the COVID-19 pandemic, shortages of ventilators and ICU beds are forcing doctors to make tough choices about who should get priority in access to care. Can artificial intelligence help guide the process? Gregory P. Shea, Krzysztof "Kris" Laudanski and Cassie A. Solomon discuss this complex question.

Knowledge@Wharton
Mar 27, 2020

Being a Digital Leader Has Never Been More Urgent
The coronavirus pandemic has put all leaders under the spotlight in terms of their own digital readiness, write Scott A. Snyder and Yulia Barnakova in this opinion piece.

Knowledge@Wharton
Mar 26, 2020

Driving Sales: How Navigation Apps Are Delivering New Ad Experiences
Navigation app Waze is using data collected from drivers to deliver location-specific, experiential advertising. Wharton's Barbara Kahn talks about what that means for brands and consumers.

Knowledge@Wharton
Mar 24, 2020

Pandemic Panic: Can Governments Protect Jobs and Markets?
Where the COVID-19 pandemic is headed seems unclear, but a recession is on the way. Wharton's Mauro Guillen discusses what governments can do about the unprecedented challenge of looming layoffs and crashing markets.

Knowledge@Wharton
Mar 24, 2020

How Should Governments Respond to the Pandemic Panic?
Where the COVID-19 pandemic is headed seems unclear, but a recession is on the way. Wharton's Mauro Guillen discusses what governments can do about the unprecedented challenge of looming layoffs and crashing markets.

Knowledge@Wharton
Mar 23, 2020

How Far Could the Fed Go in Responding to COVID-19?
The Federal Reserve has shown agility and speed in its attempts to protect the U.S. economy in the wake of the pandemic, but it would do well to steer clear of a policy-making role, say experts.

Knowledge@Wharton
Mar 23, 2020

Why Leadership Diversity Matters in Handling Crises Like COVID-19
Diversity is essential for successful leadership in times of crisis, says Lloyd W. Howell, Jr., CFO of Booz Allen Hamilton, in this opinion piece.

Knowledge@Wharton
Mar 19, 2020

There's Power in Those Pipes…the Ignored Treasure Hidden in Water
While oil prices plunge, an alternative exists that can take some of the power away from the fossil-fuel juggernauts, say Benjamin and Harvey Rubin in this opinion piece.

Knowledge@Wharton
Mar 19, 2020

Confronting COVID-19: Why Firms Need to Tap Nonprofit Partnerships
Firms have an important role to play in the response to COVID-19, but they should leverage the unique ability of the nonprofit sector to serve hard-to-reach populations during disasters, writes Wharton's Aline Gatignon in this opinion piece.

Knowledge@Wharton
Mar 17, 2020

Coronavirus and Supply Chain Disruption: What Firms Can Learn
From diversified sourcing to inventory buffers, Wharton experts weigh various risk-mitigation strategies businesses could employ to prevent disruptions like those we have seen during the coronavirus pandemic.

Knowledge@Wharton
Mar 17, 2020

Coping with Coronavirus: Five Strategies to Mitigate Business Risks
To help turn panic into proactive action, Steven Minsky, CEO of a risk management firm, lists a series of practical steps that all organizations should explore.

Knowledge@Wharton
Mar 16, 2020

Why are Markets Collapsing? How Bad Will Covid-19 Really Be?
Will Covid-19 be as bad as last year's flu? Will it be 10 times as bad? No one knows. But markets are behaving as if we are going to encounter the worst-case scenario, notes Eric K. Clemons in this opinion piece.

Knowledge@Wharton
Mar 13, 2020

Why the ‘Rothification' of 401(k)s Would Hurt Retirees
New research co-authored by Wharton's Olivia S. Mitchell shows that taxing 401(k) contributions instead of taxing payouts -- similar to how Roth IRAs work -- could backfire.

Knowledge@Wharton
Mar 12, 2020

The Real Threat to Business Schools from Artificial Intelligence
As COVID 19, the new coronavirus, accelerates the drive toward online learning, how will business schools remain relevant in the age of AI? Anne Trumbore, senior director of Wharton Online, offers her perspective.

Knowledge@Wharton
Mar 10, 2020

Stock Shock: What Lies Ahead for Global Markets?
As the double whammy of the coronavirus crisis and an oil price war roils global markets, what should investors do? Wharton's Jeremy Siegel and Moody's Mark Zandi offer their insights.

Knowledge@Wharton
Mar 10, 2020

Coronavirus: How Emotional Contagion Exacts a Toll
Wharton's Sigal Barsade explains how to stop emotional contagion, which often spreads during major events such as the coronavirus outbreak.

Knowledge@Wharton
Mar 10, 2020

What Parents Can Learn about Leadership
A new book co-authored by Wharton's Stewart Friedman aims to empower parents with leadership best practices.

Knowledge@Wharton
Mar 09, 2020

Why Customer Experience Is Now Job No. 1 for CEOs
The total customer experience incorporates every aspect of how products and services are designed, priced, marketed, sold, delivered and supported. However, delivering compelling experiences requires that leaders avoid common mistakes, notes this opinion piece by Mark Leiter.

Knowledge@Wharton
Mar 04, 2020

The Lobster Mac ‘n' Cheese Mystery: Why Brands Mix High with Low
From designer street wear to lobster macaroni and cheese, mixing high-end products with low-end elements is a big trend in marketing. New research coauthored by Wharton's Jonah Berger examines why that's happening and what it means for brands.

Knowledge@Wharton
Mar 03, 2020

Coronavirus Disaster: Why Firms Should Lead the Recovery
Firms can play a critical role in the recovery from natural disasters by leveraging their core competencies, say Wharton's Michael Useem and Tyler Wry and Luis Ballesteros of George Washington University.

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