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AdWeek News
Jul 23, 2024

Leveraging Data and Creativity With ADT's DeLu Jackson
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton interviews DeLu Jackson, executive vice president and chief marketing officer at home security service ADT. Jackson discusses the evolution of marketing through technological advancements, the importance of listening to customers, and how ADT is innovating to meet changing consumer needs....

AdWeek News
Jul 23, 2024

Hodinkee Winds Down Its Commerce Program, Returns Focus to Content
The wristwatch publisher Hodinkee will drastically reduce its commerce operation and return its focus to editorial content, according to a memo shared publicly by Hodinkee chief executive Ben Clymer on Wednesday. Clymer stated that the company will stop adding pre-owned watches to Hodinkee or Crown, as well as new models to its watch business. However,...

AdWeek News
Jul 23, 2024

Exclusive: 6 Ad Companies Accuse Pluto TV of Exploiting Programmatic Auctions
Six ad firms--including four that buy online ads and two whose technology helps sell ads--have told ADWEEK that they are limiting their clients' exposure to streaming ads from Pluto TV, whose parent company Paramount has agreed to merge with media company Skydance. They are worried that Pluto TV is taking advantage of programmatic auctions to...

AdWeek News
Jul 23, 2024

Marla Kaplowitz Will Step Down as the CEO of the 4A's in May 2025
When she interviewed for the CEO role of the 4A's in 2017, Marla Kaplowitz was upfront with the trade association's board. She planned to hold the role for three to five years and then move on. When she steps down from the role in May 2025, it will be after a far longer period than...

AdWeek News
Jul 23, 2024

No Soda Has Grabbed More Market Share in the Past 20 Years Than Coca-Cola Zero Sugar
After a stronger-than-expected second quarter, which saw net sales increase 3% to $12.4 billion, the Coca-Cola Company has raised its full-year outlook. "We are encouraged with our second quarter results, which delivered solid topline and operating income growth in an ever-changing landscape," James Quincey, CEO of the Coca-Cola Company, said in a statement. Coca-Cola's latest...

AdWeek News
Jul 23, 2024

The Evolution of Ibotta: From Consumer App to Performance Marketing Powerhouse
In this episode of the Brave Commerce podcast, hosts Sarah Hofstetter, president of Profitero, and Rachel Tipograph, founder and CEO of MikMak, engage in a dynamic conversation with Bryan Leach, CEO and founder of shopping rewards platform Ibotta. Leach shares the inspiring journey of building Ibotta from its inception in 2012 to its recent transition...

AdWeek News
Jul 23, 2024

Tasty's Recipes Become Ready-to-Eat Meals With CookUnity
BuzzFeed's recipe publisher, Tasty, is debuting a new foray into shoppable commerce through a partnership with premade meal delivery service CookUnity. The deal means Tasty's audience can order prepared versions of recipes featured in its video content--which was co-created with CookUnity chefs--allowing viewers to skip the cooking step, testing out new flavors or cuisines before...

AdWeek News
Jul 23, 2024

This Slick Dancing GapKids Ad Doubles as a Napoleon Dynamite Reunion
If anyone knows a thing or two about sweet dance moves, it's Jon Heder. And the star of beloved indie hit Napoleon Dynamite--whose awkwardly joyous freestyle routine became an iconic movie moment--has notes for some young proteges after watching them skip, hop and grapevine. "We need to crustify it," Heder says. Maybe no one understands...

AdWeek News
Jul 23, 2024

Travel Publisher Lost In Acquires BuzzFeed's Bring Me! Franchise
Today, the travel media publisher Lost In acquired BuzzFeed's Bring Me!, a travel-focused franchise. This is the second step in Lost In's broader roll-up strategy. The financial details of the transaction were not disclosed, and the staff of Bring Me! were not included in the deal. The strategic acquisition provides Lost In, which was acquired...

AdWeek News
Jul 23, 2024

Best Buy Refreshes Brand for the Age of AI, Introducing ‘Spokeshologram'
Best Buy refreshed its brand today, expanding the color palette and adding the tagline, "Imagine that." It also added a holographic spokesperson, Gram. The logo, updated in 2018, remains the same. The consumer electronics retailer aims to adapt to changing buying habits and lean into retail media's growth while presumably turning around 10 straight quarters...

AdWeek News
Jul 22, 2024

The CrowdStrike Outage Is a Lesson in Crisis Communications
It's been a tough few days for CrowdStrike and its biggest customer brands. Microsoft, Delta and others were directly impacted by the global outage on July 18, with many citing the blue screen of death as a sign that Y2K was finally happening in 2024. The incident unfolded when a faulty CrowdStrike update compromised 8.5...

AdWeek News
Jul 22, 2024

Warner Bros. Discovery Sends NBA Rights Deal Into Overtime
Warner Bros. Discovery is taking a final shot at NBA media rights. Top line Earlier this month, The Athletic reported that the NBA had agreed to a media rights deal with NBCU, Amazon and ESPN worth roughly $76 billion over 11 years. Now, Warner Bros. Discovery is exercising its matching rights provision to match a...

AdWeek News
Jul 22, 2024

Google's Cookie-less Future Is Probably Not Happening
Google, which has been asserting since 2020 that it would stop passing third-party cookies in the Chrome browser, is planning to abandon that course. In a blog post published today, the tech giant said that given the amount of work it would take to move away from cookies, and the amount of impact it would...

AdWeek News
Jul 22, 2024

ADWEEK House at Cannes Draws Top Marketers, Celebrities and Brands
A month since Cannes, the buzz from ADWEEK House still has yet to dissipate. The rooftop programming--ADWEEK's Group Chats--included top talent like Paris Hilton, Kahlil Greene, Alexis Ohanian and many more. For those who missed the event, or want a refresher on some of the highlights, we've summarized some of the major moments in the...

AdWeek News
Jul 22, 2024

‘If You Know You Know' Brands Are Forcing Us to Redefine Marketing Success
Today, people are more skeptical of traditional marketing hype and are seeking pragmatic value from less obvious sources. A new phenomenon of brand is commanding these audiences' attention: the If You Know You Know, a less "seductive" but more discerning breed of labels slowly emerging to shake things up. Epitomized by brands like Costco's Kirkland,...

AdWeek News
Jul 22, 2024

WNBA All-Star Brand Partners Don't Undervalue the League's Growing Game
Brands showed up for WNBA All-Star weekend just as fans and broadcasters gravitated to a league that's increasingly made of superstars. The WNBA and ESPN have been looking forward to this All-Star Weekend since the broadcaster's NCAA women's March Madness coverage more than doubled its viewing audience this year from 2022 and ended with nearly...

AdWeek News
Jul 22, 2024

Kellanova Names IPG Global Creative Partner on Priority Brands
Kellanova, formerly the Kellogg Company, is expanding its partnership with Interpublic Group after an extensive evaluation of the company's global agency model. FCB will now lead on global and priority brands, including Pringles, taking over from Grey. FCB will partner with The Martin Agency and MullenLowe across all Kellanova regions. In addition, Publicis and its...

AdWeek News
Jul 22, 2024

Nike's Olympics Ad Is an Ode to Unapologetic Winners
"Am I a bad person, tell me, am I?" actor Willem Dafoe, asks in the voiceover for Nike's latest ad, as clips of elite athletes, including basketball forward LeBron James, runner Sha'Carri Richardson, Italian fencer Bebe Vio and tennis icon Serna Williams, flicker across the screen. "I have no empathy, I don't respect you, I'm...

AdWeek News
Jul 22, 2024

Why Is It So Hard to Score a Perfect 10 With Your Olympics Ad?
With the stage set for the 2024 Paris Olympics, the pressure is mounting for competitors to make their mark on a global stage that comes only once every four years. Advertisers also feel the heat to deliver during an event that attracts high brand interest due to its over 13 million spectators and 4 billion...

AdWeek News
Jul 19, 2024

NBCUniversal Crosses Upfront Finish Line First With ‘Modest Growth'
NBCUniversal is once again the first major publisher to wrap upfront talks. Today, ADWEEK learned the company "drove modest growth across its portfolio," according to a source familiar with the matter. The growth was fueled by audiences, live programming and streaming. Additionally, the company had "record-breaking" upfront commitments in sports, Peacock and digital. The company...

AdWeek News
Jul 19, 2024

Bridging the Gap Between Creativity and Productivity With Zach Kitschke, CMO of Canva
Welcome to this special episode of the Marketing Vanguard podcast recorded at Cannes Lions. It's a pleasure to welcome Zach Kitschke, chief marketing officer at Canva and a firm believer in the power of visuals in today's digital marketing landscape. Join us as we discuss the growing importance of visuals in today's digital landscape. Kitschke...

AdWeek News
Jul 19, 2024

The Substack That Became the Antidote to Food & Bev Puff Pieces
According to Snaxshot founder Andrea Hernandez, the newsletter subscription platform Substack was like handmade sourdough bread in 2020; everyone was doing it. So when she shouted into the online void, she never expected it would shout back. But her tweets during the pandemic about the new kids in the pantry aisle, such as non-alcoholic beverages,...

AdWeek News
Jul 18, 2024

Netflix Ad Sales VP Peter Naylor Shockingly Exits Streamer
Peter Naylor, Netflix's vp of ad sales, is leaving the company. Ahead of Netflix's second-quarter earnings call today, the news broke that Naylor is exiting Netflix, with a source familiar with the matter telling ADWEEK the leadership change comes as the company aligns its team structure with business priorities. Moving forward, Netflix will be hiring...

AdWeek News
Jul 18, 2024

Apple's Underdogs Return in a Calamitous Overseas Business Trip
Apple's Underdogs, the scrappy but lovable team of coworkers turned entrepreneurs, are back in the fifth installment of a journey that now finds them on their first overseas business trip. In "The Underdogs: OOO (Out of Office)," created in-house, the crew is in Thailand, racing against the clock to launch a new product by the...

AdWeek News
Jul 18, 2024

Google and NBCU Surprisingly Partner to Power the Olympics With AI
The search for an official Olympics Search partner is over. What's happening: Today, Google, Team USA and NBCUniversal announced they're teaming up for NBCU's coverage of the 2024 Olympics. With the news, Google becomes the Official Search AI Partner of Team USA, marking the first time that the search giant has partnered with the United...

AdWeek News
Jul 18, 2024

How Albertsons Media Collective Is Solving One of Retail Media's Biggest Problems
With an agency background that spans some of the industry's most highly regarded creative shops like Goodby Silverstein & Partners and Arnold, Kristi Argyilan describes creative problem-solving as a skill she learned early on. Now, as senior vp of retail media at Albertsons Media Collective, Argyilan draws on her creative roots as well as her...

AdWeek News
Jul 18, 2024

4 Havas Agencies Stripped of B Corp Status Over Shell Contract
Following a months-long investigation process, B Lab has stripped Havas London, Havas Lemz, Havas New York, and Havas Immerse of B Corp status because their sister agency Havas Media has a contract with oil giant Shell. Havas Media won Shell's media business in September, following a three-month review, and took over B2C strategic media buying...

AdWeek News
Jul 18, 2024

Apple Ads Celebrate Young, Hopeful Athletes Ahead of the Olympics
As brands activate their Olympic sponsorships with ads featuring athletes competing in Paris 2024, Apple is looking toward the future of the Games with the latest entry in its long-running "Shot on iPhone" campaign. "2036 Hopefuls," by agency TBWA\Media Arts Lab, spotlights aspiring athletes from around the world who are all under age 10. The...

AdWeek News
Jul 18, 2024

7 Twisted, Weird and Wacky Ice Cream Ads That Sweetened the Category
When eaten in moderation, ice cream can boost serotonin and energy levels while providing a decent dose of protein, hydration and calcium. Noticeably absent on the effects list is existential dread and abject terror, unless, of course, the dish served up included some classic advertising in the category from Halo Top and Little Baby's. The...

AdWeek News
Jul 18, 2024

Exclusive: Crunchyroll Rolls Out New Brand Refresh Ahead of Comic-Con
Monkey D. Luffy may rival Mickey Mouse as one of the world's most recognizable cartoon characters, but the treasure hunter is just One Piece of the Crunchyroll success story. The anime-dedicated streaming service boasts over 14 million subscribers around the globe and is a must-have streamer among the young--and young at heart--audiences that congregate at...

AdWeek News
Jul 18, 2024

Knix Will Pay Athletes to Talk Publicly About Their Periods
Ahead of the 2024 Summer Olympic Games in Paris, intimates and apparel brand Knix has offered to pay athletes to talk about their periods. Fronted by former Olympian Megan Rapinoe, who retired from professional soccer last year, the bold campaign calls attention to the fact that periods are a reality for almost all menstruating athletes,...

AdWeek News
Jul 18, 2024

Arthur Sadoun Explains Why Publicis Groupe Raised Its 2024 Guidance
Publicis Groupe continues to be bullish in 2024, raising its guidance for its yearly forecast. Unlike Omnicom, which maintained its guidance of 4% to 5% growth during its Q2 report earlier this week, Publicis Groupe is projecting 5% to 6% growth for 2024 after initially projecting 4% to 5%. The holding company revealed that its...

AdWeek News
Jul 17, 2024

The Bear Isn't Just a Comedy; It's the Most Dominant Comedy Ever After Emmy Nominations
It's about that time ... awards season, and the Emmys is serving a chaotic menu. Today, the Television Academy announced the 76th Primetime Emmy nominations with the help of Abbot Elementary's Sheryl Lee Ralph and Veep's Tony Hale, and the streamers, along with Emmy darling The Bear, dominated the news. Netflix led the way with...

AdWeek News
Jul 17, 2024

Xbox Gets Cheeky With New Deadpool Controller
Deadpool's got back--and he's not afraid to show it. Today, Xbox announced it partnered with Marvel Entertainment's resident Merc with a Mouth for an all-new wireless controller pegged to the release of Deadpool and Wolverine on July 26. Modeled after Deadpool's unmistakable assets, the aptly named Cheeky Controller firmly establishes Ryan Reynolds' alter ego as...

AdWeek News
Jul 17, 2024

What to Know About Warner Bros. Discovery's Latest Layoffs
Layoffs continue to hit the media and entertainment industry, with Warner Bros. Discovery now making more cuts. Top line This week, Warner Bros. Discovery is enacting layoffs across the company, with under 1000 employees being affected. Between the lines According to a source familiar with the matter, the cuts are in the U.S. only, impacting...

AdWeek News
Jul 17, 2024

Here's What NBCU Is Charging for the First Programmatic Olympics
In March, NBCUniversal announced it would allow advertisers to buy ads programmatically for the 2024 Olympic and Paralympic Games in Paris for the first time. At the time, the broadcast giant said its programmatic inventory would be available through its partner, the adtech company The Trade Desk. ADWEEK has now learned the details of that...

AdWeek News
Jul 17, 2024

Your Sonic Branding May Be Doomed to Fail
Over the past few years, sonic branding has evolved from a niche, nice-to-have marketing asset to a must-have for any complete brand ecosystem. Forward-thinking companies realize they must use sound and music to stand out both in traditional media and on audio-first platforms like TikTok, Spotify and other social media and streamers. However, knowing your...

AdWeek News
Jul 17, 2024

Call for Nominations: The 2024 ADWEEK 50
It's time once again to assemble the annual ADWEEK 50, spotlighting the behind-the-scenes luminaries in advertising, marketing, media and technology who were essential growth drivers in 2024. ADWEEK 50 isn't about recognizing the CEO. Instead, it's about honoring the leaders who keep the operation running efficiently and profitably, and put innovation and team culture at...

AdWeek News
Jul 17, 2024

WPP Names InfoSum Chairman Brian Lesser the Global CEO of GroupM
Brian Lesser will be the new global CEO of GroupM, WPP's media investment company. Lesser succeeds Christian Juhl, who is stepping down after five years in the role. Juhl is set to take a new position within WPP as president of corporate development. Lesser previously spent 10 years with WPP, including as CEO of GroupM...

AdWeek News
Jul 17, 2024

Paramount Ads Manager Brings TV and AI-Powered Creative to Smaller Businesses
Paramount Advertising is launching Paramount Ads Manager to make premium video and television advertising accessible to small and midsized businesses, targeting advertisers that are new to television. With the new offering, SMBs will be able to easily create and launch ads in one business day, with campaign minimums as low as $500. In addition, Paramount...

AdWeek News
Jul 17, 2024

Mark Read and Rob Reilly on WPP's Creative Reputation and Its AI Offering
WPP landed top honors across Cannes, winning Creative Company of the Year, while Ogilvy won Network of the Year and client Coca-Cola snagged Creative Brand of the Year. Before learning of those distinctions, CEO Mark Read and global chief creative officer Rob Reilly sat down with ADWEEK to discuss several topics, including its creative offering...

AdWeek News
Jul 16, 2024

Former Pepsi CMO Todd Kaplan Lands at Kraft Heinz
Marketing maven Todd Kaplan, who left PepsiCo last month after a 17-year run at the food and beverage giant, has announced his new role as CMO of Kraft Heinz North America. Kaplan will be leading a $22 billion portfolio of legacy brands including Heinz, Kraft Mac & Cheese, Oscar Mayer, Velveeta, Philadelphia Cream Cheese, Lunchables,...

AdWeek News
Jul 16, 2024

Former PepsiCo CMO Todd Kaplan Lands at Kraft Heinz
Marketing maven Todd Kaplan, who left PepsiCo last month after a 17-year run at the food and beverage giant, has announced his new role as CMO of Kraft Heinz North America. Kaplan will be leading a $22 billion portfolio of legacy brands including Heinz, Kraft Mac & Cheese, Oscar Mayer, Velveeta, Philadelphia Cream Cheese, Lunchables,...

AdWeek News
Jul 16, 2024

Ogilvy and Fitzco Are Connecting People and Driving Business Through DEI Efforts
There is an unfortunate backward slide on DEI efforts happening in marketing, after a surge following the murder of George Floyd in 2020. Consumer backlash has curtailed many programs at companies ranging from Bud Light to Target and most recently Tractor Supply, while agencies and businesses alike have scaled back their internal DEI agendas. However,...

AdWeek News
Jul 16, 2024

Here's Why You Shouldn't Bring in the Design Team at the 4th Quarter
Apple. Coca-Cola. Nike. McDonald's. OREO. Liquid Death. These brands have built design systems that have seamlessly woven from product to campaign through the funnel. The systems have wedged into our minds, refrigerators, closets, desks, emails and TikToks. The need for comprehensive design thinking is undebatable in a world that has become increasingly global and digital....

AdWeek News
Jul 16, 2024

Exclusive: Data Firm Alliant Hires Bank to Pursue Sale
Data company Alliant has hired investment bank BrightTower to conduct a sale process, according to two sources familiar with the matter. Alliant calls itself a data cooperative, which means it's a hub where brands can add their data to share with other brands. Most of that data is about what consumers bought. Alliant has more...

AdWeek News
Jul 16, 2024

Governors Ball's Formula for Success: Music Legends and Brand Magic
Since 2011, the Governors Ball Music Festival has brought together some of the biggest names in music, such as SZA, Sabrina Carpenter and Peso Pluma, in one location. Organizing an event in the city that never sleeps is no easy task. Everything from the musical acts to the brand activations must be engaging. Governors Ball...

AdWeek News
Jul 16, 2024

Major Shifts Made Minor League Baseball Brands' Field of Dreams
A major restructuring of Minor League Baseball made some new fans among brands, and its future marketing prospects are getting brighter. In 2021, the minor leagues streamlined from more than 160 teams in 14 leagues over five levels of play to just 120 teams--or four for each of 30 Major League Baseball (MLB) franchises--in 11...

AdWeek News
Jul 16, 2024

The Sound of Success: Deirdre Findlay on Sonos' Strategic Vision
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton is joined by Deirdre Findlay, global chief commercial officer at luxury sound brand Sonos. Findlay shares her career journey from finance to marketing leadership, her passion for connecting with global cultures, and the exciting new product innovations at Sonos. Known...

AdWeek News
Jul 16, 2024

Innovation in Women's Health and Ecommerce With Opill Maker Perrigo
On this episode of the Brave Commerce podcast, hosts Sarah Hofstetter and Rachel Tipograph sit down with Lorran Brown Cosby, senior vice president of digital and ecommerce at healthcare brand Perrigo. Cosby discusses the groundbreaking launch of Opill, the first over-the-counter birth control pill in the U.S., and its transformative impact on women's health and...

AdWeek News
Jul 16, 2024

Pixel Partners: Beats by Dre and Minecraft Collab on a Limited-Edition Drop
Digging deeper into gaming--and continuing to wrap its arms around chart-topping musicians--Beats by Dre debuted co-branded headphones with Minecraft, announced via a quirky animated video with an Imagine Dragons soundtrack. The short film, from Paris-based creative agency Golgotha, uses the single "Wake Up" from the Grammy Award-winning band's new album for a fast-paced peek into...

AdWeek News
Jul 16, 2024

Exclusive: Disney and Mecenas Renew Agreement to Build Multicultural Content
Today, minority-owned publishing and media brand Mecenas and Disney Advertising announced the renewal of its strategic content and distribution agreement made last year. It will build on both companies' commitment to creating multicultural content and reaching diverse audiences. The renewal comes after the success of the Hulu series Talking Sabor, created by Mecenas, Disney Advertising...

AdWeek News
Jul 16, 2024

A CGI Beaver Breaks Health Taboos in Ad About ‘Lady Parts'
While the topic of genital health remains largely taboo, pH-D Feminine Health drew on humorous euphemisms to start a conversation about the issue. "Love and Hearts for Your Lady Parts" aims to relay health information through innuendo. It is the first work for the brand by Curiosity since becoming agency of record in April. Directed...

AdWeek News
Jul 16, 2024

The Kelce Brothers and Julia Louis-Dreyfus Top ADWEEK's 2024 Audio Awards List
ADWEEK's Audio Awards honor the best in podcast excellence, including host Julia Louis-Dreyfus, the Kelce brothers' sports smash hit New Heights (winning for the second year in a row) and the True Detective companion show. Podcasting's marketing investment has struggled to reflect its influence on culture: The IAB predicts podcasting will grow 12% to over...

AdWeek News
Jul 15, 2024

What Should Boeing Do to Repair Its Damaged Reputation?
In April, whistleblower Sam Salehpour--a 17-year quality engineer for Boeing--took a seat before the Senate Committee on Homeland Security & Governmental Affairs. The committee was investigating Boeing's safety culture following several highly publicized incidents, notably the fatal crashes of Boeing 737 Max-8 planes in 2018 and 2019, and a door plug blowout on a 737...

AdWeek News
Jul 15, 2024

Apple's Música Mexicana Film Is a Surreal Adventure
After releasing a Japanese manga adaptation earlier this year, Apple continues to take its long-running and celebrated "Shot on iPhone" campaign on a world tour with a surreal adventure set in Mexico. "Suerte!" ("luck" in English), by agency TBWA\Media Arts Lab Latam, follows Musica Mexicana singer/songwriter Ivan Cornejo as he travels from California to Mexico...

AdWeek News
Jul 15, 2024

The Messi Effect Is Just the Beginning: 4 Key Takeaways From This Year's Copa America
Every four years, CONMEBOL Copa America takes place, with national soccer teams from the Confederation of North, Central America and Caribbean Association Football coming together to compete. As the oldest still-running continental soccer competition that is watched across the globe, COPA America provides ample opportunities for brands to score with sports fans. So this year,...

AdWeek News
Jul 15, 2024

The Messi Effect Is Just the Beginning: 4 Takeaways From Copa America
Every four years, CONMEBOL Copa America takes place, with national soccer teams from the Confederation of North, Central America and Caribbean Association Football coming together to compete. As the oldest still-running continental soccer competition that is watched across the globe, COPA America provides ample opportunities for brands to score with sports fans. So this year,...

AdWeek News
Jul 15, 2024

CeraVe Made a Soap Opera to Educate Gen Z About Drama-Free Skincare Habits
When a glamorous young woman named Xochitl Cleansington begins her day, all seems well in the family mansion. The first sign of trouble appears when her bottle of CeraVe cleanser is empty. She searches for a backup, but all she finds is a cabinet full of hand soap. Cue a dramatic scream and swelling soundtrack,...

AdWeek News
Jul 15, 2024

Dr. Rick's Travel Tips Fuel Progressive's Paris-Themed Campaign
The plane lands in Paris, and you immediately point out the Eiffel Tower to your seatmates and anyone within earshot, after you've cheered the pilot's flawless touchdown. Dr. Rick is so disappointed in you. "No clapping," says the exasperated yet ever-patient character in a new Progressive Insurance ad. "It's the end of a flight, not...

AdWeek News
Jul 15, 2024

Meet the Challenger Adtech Firms Competing to Grab Oracle Advertising Clients
As Oracle Advertising winds down--with it, contextual firm Grapeshot and media quality firm Moat--ad verification firms like Integral Ad Science and DoubleVerify are in the best position to scoop up former clients, (neither has said how many inbound leads they've had). But marketers, agencies and publishers have grown increasingly suspicious of the traditional ad verification...

AdWeek News
Jul 15, 2024

Tubi's UK Campaign Isn't Afraid to Call People Out
Tubi is doing its own British Invasion, launching its first brand campaign in the U.K. Following its arrival in the U.K. earlier this month, the Fox-owned ad-supported streamer is now rolling out its "Watch What You Actually Want to Watch" campaign, focusing on British viewers. Nicole Parlapiano, Tubi's chief marketing officer, told ADWEEK that the...

AdWeek News
Jul 15, 2024

Tubi's UK Campaign Isn't Afraid Tubi Calling People Out
Tubi is doing its own British Invasion, launching its first brand campaign in the U.K. Following its arrival in the U.K. earlier this month, the Fox-owned ad-supported streamer is now rolling out its "Watch What You Actually Want to Watch" campaign that focuses on British viewers. Nicole Parlapiano, Tubi's CMO, told ADWEEK that the concept...

AdWeek News
Jul 15, 2024

Soccer in the US Is Here to Stay. What Are Brands Going to Do About It?
Futbol in the U.S. is experiencing unprecedented growth; high-profile tournaments such as the CONMEBOL Copa America and Leagues Cup this year are warming the country up for the highly anticipated 2026 FIFA World Cup that will be taking place in 16 stadiums across North America. This surge in futbol's popularity has left fans, particularly those...

AdWeek News
Jul 13, 2024

Exclusive: TelevisaUnivision Sells Out Copa América Ads With an Assist From Lionel Messi
Brands that didn't buy into Copa America coverage will have to watch the tournament final from home like any team not from Argentina or Colombia: Ad space is officially sold out. Conmebol's first Copa America in the United States since 2016 has been a massive success for TelevisaUnivision, whose live sports coverage currently accounts for...

AdWeek News
Jul 12, 2024

Fila Is Italian, As Chic ‘Bellissimo' Ad Reminds Us
A manicured, seaside compound called the Bellissimo Country Club is a haven for the sporty and stylish jet set, where golfers arrive at the first tee via helicopter, swimmers never get pruny or sunburned, and no one is afraid to eat carbs. The aspirational (and fictional) backdrop is at the heart of Fila's new global...

AdWeek News
Jul 12, 2024

'90s Boy Band Rivals Joey Fatone and A.J. McLean Unite for a Dunkin' EP Celebrating Iced Drinks
After Ben Affleck achieved his dreams of pop stardom by forming the boy band the DunKings, Dunkin' is making more music by releasing its first EP exclusively on Spotify today. *NSYNC's Joey Fatone and the Backstreet Boys' A.J. McLean have united as the Iced Boys for their first duet, "Iced Like My Coffee." Referencing the...

AdWeek News
Jul 12, 2024

BDG Lays Off Staff, Consolidates Parenting and Lifestyle Portfolios
The media company Bustle Digital Group laid off nine staff--including the editors in chief of Romper and The Zoe Report--and consolidated its parenting and lifestyle publishers into centralized units on Monday, according to five people familiar with the matter and a memo obtained by ADWEEK. BDG founder and chief executive Bryan Goldberg confirmed the news....

AdWeek News
Jul 12, 2024

Redefining Value: The Strategic Vision Behind Verizon's Total Wireless Rebrand
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton interviews Verizon Value CMO Cheryl Gresham and CRO David Kim. They explore the innovative strategies behind rebranding Total by Verizon to Total Wireless, fostering strong connections with diverse communities and maintaining a competitive edge. Verizon Value is renowned for its...

AdWeek News
Jul 11, 2024

Inside AT&T's Grand Strategy to Be Part of Black Cultural Moments
With brands rushing to incorporate generative AI despite reports of racial bias, in addition to recent criticisms of shallow advocacy in some campaigns, companies are at a crossroads when it comes to meaningfully reaching historically underrepresented communities. That's why AT&T nurtures the intersection of connectivity and culture through ongoing, multilayer DEI initiatives. Its Dream in...

AdWeek News
Jul 11, 2024

The Internet Is Forever. When Should Brands Capitalize on Trending Pop Culture References?
Who doesn't love a meme or pop culture moment? Especially when it seems like all of the internet wants to be a part of a collective memory or joke. Leveraging trending pop culture references can be a goldmine for brands looking to connect with their audience. As I'm writing this, you may have someone from...

AdWeek News
Jul 11, 2024

What to Know About Hallmark's New Streaming Service
Hallmark is trying to give viewers Christmas in July with a new streaming service. What's happening: Today, at the Television Critics Association Summer Press Tour, Hallmark announced it's launching Hallmark , a new streaming service that integrates ad-free viewing with exclusive retail and product benefits, according to the company. Hallmark will consist of a transformation for...

AdWeek News
Jul 11, 2024

3 Big Questions After Bill Belichick Surprisingly Joins The CW's Inside the NFL
The CW has just pulled off a Haily Mary, scoring Super Bowl-winning coach Bill Belichick for Inside the NFL. Belichick will waste no time, joining the show to provide expert commentary alongside host Ryan Clark and returning analysts Chad Johnson and Chris Long for the premiere on Friday, Aug. 30. "Bill Belichick joining Inside the...

AdWeek News
Jul 11, 2024

Channel 4 Drops ‘Superhumans' for Next Chapter of Paralympics Campaign
British broadcaster Channel 4's "Superhumans" campaign for the Paralympic Games is considered seminal advertising that has helped change people's attitudes about disability. However, for the Paris 2024 Games, the brand dropped the term "superhumans" altogether as it aims to progress the narrative again. "Considering What?," created by in-house agency 4Creative, challenges the public to reconsider...

AdWeek News
Jul 11, 2024

Captivating Gen Z: How American Express Is Engaging Young Consumers
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Mary Ellen Jelenek, svp and general manager of global clients and merchant services at American Express. (At the time of recording, Jelenek's title was svp of global brand marketing and sponsorships.) They discuss the significance of experiential...

AdWeek News
Jul 11, 2024

Staying Connected Through the Customer Journey With American Express
Welcome to this episode of the Marketing Vanguard podcast. A big welcome to our special guest today, Elizabeth Rutledge, the CMO at American Express. Join us as we explore her journey from a biology teacher to an experienced marketing leader. Rutledge shares her insights on the importance of learning and staying connected to customers, supporting...

AdWeek News
Jul 11, 2024

Exclusive: Starz's New Adult-Focused Marketing Is Not Family Friendly
Kids, you're going to want to sit this one out. Today, amid announcements at the Television Critics Association Summer Press Tour, Starz revealed a new marketing campaign that specifically focuses on adult audiences, utilizing the tagline "We're All Adults Here." "When we look across the competitors in the streaming landscape, you see a lot of...

AdWeek News
Jul 11, 2024

Hershey Chooses Dedicated Publicis Team After a US Media Review
In May, Hershey announced that it would review its U.S. media roster. It did so because the company wanted to "ensure media continues to operate and thrive as a growth engine for Hershey," according to Vinny Rinaldi, head of U.S. media for Hershey. Now, the company has selected a newly created team, MiltonONE, from Publicis,...

AdWeek News
Jul 11, 2024

Future Launches Branded Content Studio to Tap New Budgets
Today, the media company Future launched a branded content studio, Future Creative, in hopes of bolstering its direct advertising business and preparing itself for the eventual deprecation of third-party cookies. Future, a specialist media organization, houses over 230 publishing titles, including flagship titles like Marie Claire, Who What Wear and TechRadar. The publicly traded, profitable...

AdWeek News
Jul 11, 2024

How Uproxx Studios Is Connecting Brands With Music Culture
The trio behind newly launched Uproxx Studios is counting on digital media's current shaky outlook to prelude a period of progress. In April, FYI (Focus Your Ideas) founder and CEO and multi-award-winning global music artist will.i.am, Uproxx Media co-founder and Rawkus Records co-founder Jarret Myer and former CEO of Complex Networks Rich Antoniello announced the...

AdWeek News
Jul 11, 2024

Adtech's 3 Main Gripes With Google's Privacy Sandbox
Several firms have recently tested Privacy Sandbox, the suite of solutions Google has offered the programmatic ecosystem to use instead of third-party cookies. Along with highlighting some familiar complaints, the firms raised new gripes about how protocols are lacking. Criteo, Index Exchange, NextRoll and MiQ all published public reports in the past two weeks detailing...

AdWeek News
Jul 11, 2024

Total by Verizon Rebrands as Total Wireless to Differentiate Its Offering
Total by Verizon has rebranded back to a name initial customers might recognize. The prepaid wireless brand is now Total Wireless and its latest marketing efforts are meant to appeal to a Latinx audience. Total Wireless, formerly Total by Verizon, looks to give prepaid customers a brand that will not hike prices on them over...

AdWeek News
Jul 11, 2024

Zendaya Challenges Roger Federer to an Air Tennis Match for Sneaker Brand On
Zendaya reportedly spent three months training for romantic drama Challengers, learning how to mimic tennis prodigies like Serena Williams and Coco Gauff. But does that mean she's ready to take on 20-time Grand Slam champion Roger Federer? In the world of advertising, it does--plus this is air tennis, which isn't really a thing, but now...

AdWeek News
Jul 11, 2024

How Dr Pepper Snared the No. 2 Soft Drink Spot From Mighty Pepsi
In 2015, CNN's Gary Tuchman visited a Fort Worth woman named Elizabeth Sullivan, age 104, to uncover her secret to longevity. Sullivan was happy to tell him: three cans of Dr Pepper a day. "Doctors told me that if I drink it, I will die--but they died first," she said. Sullivan's health advice is open...

AdWeek News
Jul 10, 2024

Streaming Is the Star of a Reported $76 Billion NBA Media Rights Deal
The NBA is one step closer to welcoming Amazon to the party, and NBC back into the fold, while perhaps saying goodbye to Inside the NBA and Charles Barkley. After an early summer of speculation about NBA media rights that raised questions about incumbent broadcaster Warner Bros. Discovery and its future with the league, The...

AdWeek News
Jul 10, 2024

Disney's Serena Williams Docuseries Serves Morgan Stanley a Women's Sports Smash
When a brand like Morgan Stanley wants to help tell one of the most compelling stories in sports, it doesn't need a man in the arena: It needs the greatest of all time. Serena Williams retired from tennis in 2022 with 23 women's Grand Slam singles titles, 18 Grand Slam doubles titles, four Olympic gold...

AdWeek News
Jul 10, 2024

Get Your Brand In on the Ground Floor of Real Estate Entertainment
From Million Dollar Listing to Zillow Gone Wild, I know firsthand about the rise of real estate content. And its popularity continues to increase thanks to the demand from fans who can't get enough, whether it's captivating content around home renovations or programming that takes an inside look at the high-stakes transactions real estate agents...

AdWeek News
Jul 10, 2024

The Golden Bachelorette Rose to the Occasion With ABC Fall Premiere Date
ABC's fall schedule has a golden opportunity for viewership. As part of its announcements at the Television Critics Association Summer Press Tour, ABC is rolling out its fall premiere dates, finally landing on a debut spot for the upcoming Golden Bachelorette. According to the company, The Golden Bachelorette debuts on Wednesday, Sept. 18, with former...

AdWeek News
Jul 10, 2024

Effie Case Study: How Tinder's Turnaround Started ‘With a Swipe'
In its latest marketing campaign, Tinder riffs on some classic romantic comedy tropes straight out of a 1990s Jennifer Lopez flick, with adorkable, clumsy characters, chance encounters on busy city streets and rain-soaked embraces. The message is that meet cutes happen on Tinder all the time, although maybe not exactly the way they do in...

AdWeek News
Jul 10, 2024

Colle McVoy Picked to Lead Creative and Media for American Signature Furniture
Colle McVoy is continuing its winning streak, having been chosen by furniture company American Signature, Inc. to lead its brand strategy, media, creative and design efforts. American Signature, Inc. is considered among the top 15 furniture retailers in the U.S., according to Furniture Today, with around $1 billion in revenue. Since its founding in 1948,...

AdWeek News
Jul 09, 2024

NBC Kicks Off Fall Programming With the NFL and Snoop Dogg
NBC is truly waiting all day for Sunday Night. The broadcaster is announcing its fall premieres, and it's so excited about Sunday Night Football that it's starting coverage on Thursday, Sept. 5, ahead of the program making its Sunday debut on Sept. 8. Meanwhile, college football coverage also kicks off early on Aug. 31 with...

AdWeek News
Jul 09, 2024

Boston Calling Unveiled: How the Festival Showcases Music and Brands
Have you ever wondered what it takes to create a diverse music festival that showcases incredible talent and incorporates brand activations? Every year, music enthusiasts gather for Boston Calling, an exciting weekend filled with performances by well-known artists such as Ed Sheeran, Hozier, and 2024's It Girl, Chappell Roan. The three-day music festival, with acts...

AdWeek News
Jul 09, 2024

What Brands Can Learn From AT&T's Essence Fest Activation
For the artists performing on AT&T's Dream in Black stage at this year's Essence Fest, it was all about celebrating the 30 years of history behind the annual celebration of Black culture and community. The festival takes place in New Orleans and among the major sponsors is AT&T, which has been a long-standing partner since...

AdWeek News
Jul 09, 2024

The Future of Bottled Water With BlueTriton Brands
On this episode of the Brave Commerce podcast, hosts Sarah Hofstetter, president of Profitero, and Rachel Tipograph, founder and CEO of MikMak, are joined by Kheri Tillman, evp and chief marketing officer of beverage company BlueTriton Brands. Together, they dive deep into the strategies and stories behind one of the leading names in the water...

AdWeek News
Jul 09, 2024

Etsy's Ad Is a Love Letter to Human Craft in a Tech-Obsessed World
Etsy has issued a rallying cry in our increasingly automated, tech-obsessed world: Keep commerce human. The brand's new campaign, by agency Orchard Creative, emphasizes its human side, with real sellers starring in the ads. It includes a TV commercial, billboards and social media running across the U.S. and U.K., as well as during the Paris...

AdWeek News
Jul 09, 2024

Ice Cream (Anti) Social: Oatly Crashes Big Dairy Event to Talk Climate Change
Oatly doesn't mind getting the cold shoulder from Big Dairy. In fact, the brand provoked a frosty response--then relished in it--by crashing an ice cream social sponsored by the International Dairy Foods Association recently in Washington, D.C. Capturing sound bites and awkward interactions with attendees, an Oatly video crew tried to convince Capitol Hill denizens...

AdWeek News
Jul 09, 2024

Retail Media's Top 3 Growing Pains (and How to Navigate Them)
As retail media soars to the top of every industry event's agenda--and list of most-used buzzwords--developments are less settled behind the scenes at many retail media networks. Based on conversations with six sources--including industry analysts, media buyers and retail media executives--three major pain points have emerged that RMNs and their partners grapple with as the...

AdWeek News
Jul 09, 2024

Taco Bell Opens Early Retirement Home for Fans of All Ages
Always wanted to retire early but haven't quite found the time? Taco Bell has the answer. The fast-food chain is inviting the old at heart to The Cantinas, an early retirement community where guests can embrace the laid-back lifestyle of retirees--at any age. For one weekend in August, The Cantinas will be a place for...

AdWeek News
Jul 08, 2024

Creator Etiquette 101: Brand Partnerships and Controversies
In the volatile world of cancel culture, who holds the power to make amends? Mistakes are bound to happen now and again; some are more forgivable than others. Recently, soda brand Poppi faced a lawsuit alleging its gut health claims are falsely advertised. The brand is trying to make a comeback from the allegations, saying...

AdWeek News
Jul 08, 2024

Häagen-Dazs Will Make Its Super Bowl Debut in 2025
Ice cream brand Haagen-Dazs is entering the highly competitive Super Bowl ad mix, as it has purchased national airtime during Super Bowl 59. The brand is in the game for the first time in its more than 60 years in business. The brand is now found in 25% of U.S. households, and Haagen-Dazs decided the...

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