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Jul 23, 2021
The boom happened--to the tune of 562% growth in a single year--and the bust was inevitable, with analysts last summer predicting "an extinction event" in the U.S. CBD market that would wipe out some of the 3,000 brands in the space. That forecast turned out to be accurate, according to a new Brightfield Group report...
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Jul 23, 2021
The last notes of Friday's Opening Ceremony have faded, and Facebook's family of applications is ready for the 2020 Summer Olympic Games in Tokyo. Facebook rolled out a hub that includes: highlights from official Olympic broadcast partners; overviews of athletes and teams; explainers on competitions that are new to the Games; Olympics history; and posts...
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Jul 23, 2021
A new AI tool is attempting to harness some of the recent advancements made in machine learning's video production capacities behind a sleek user interface. Sequel, a program from startup Runway ML, brings together various machine learning-enabled video editing functions like color correction, instant masking and video generation into a web-based app. The tool represents...
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Jul 23, 2021
Apple may have indirectly provided the inspiration for the route Facebook took to bring cloud games to iOS. In just one of several instances where Facebook and Apple have butted heads, the social network released a stand-alone Facebook Gaming application for iOS last August--minus the games. The two companies were unable to reach an agreement...
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Jul 23, 2021
With the Olympics underway, retailer Dick's Sporting Goods has released a wide-ranging campaign that continues its message of empowering women athletes in local communities across America. Created by agency 160over90, "There She Is" features several women as they participate in their chosen sports set to the classic Bert Parks song of the same name. The...
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Jul 23, 2021
Indians are not Cleveland's mascot. On Friday morning, Cleveland's Major League Baseball team replaced the Native American moniker and imagery it had used since 1915 and adopted a new identity. It followed a decision by the National Football League's Washington, D.C. franchise to remove an offensive name and Native imagery last year. A video posted...
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Jul 23, 2021
Blaze Pizza is a fast casual chain known for customization, with a choice of five doughs and 45 toppings. So when the pandemic hit, and customers couldn't stand at the counter to make those selections, an unexpected error occurred frequently with online orders: Customers confused the chopped garlic with roasted garlic. That led to lots...
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Jul 23, 2021
The Tokyo Summer Olympics finally kick off today after a year-long delay, but fans of men's basketball seeking to stream the Olympic Men's team's match-up against France on Sunday may find themselves bumping up against a paywall when they look to tune in. That's because Peacock, which is making a wide swath of its Olympics...
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Jul 23, 2021
In another sign the out-of-home advertising market is returning to pre-pandemic levels, Vistar Media, an automated platform for digital ads, received $30 million in Series B funding from Lamar Advertising Company, an outdoor advertising firm that operates billboards, logo signs and transit displays in the U.S. and Canada. "We knew that out of home would...
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Jul 23, 2021
"Everyone is entitled to one good scare" claims Sherrif Brackett from John Carpenter's seminal horror movie Halloween. But judging from the reactions of the victims of Netflix's stunt to scare the public to promote its new Italian film A Classic Horror Story, maybe not everyone agrees. The movie, released on Netflix on July 14 and...
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Jul 23, 2021
LinkedIn allows users to create job alerts in order to receive notifications about jobs they may be interested in applying for. By default, when someone creates a job alert, they'll receive daily notifications about any matching positions through an email and in-application alert. However, users can change how frequently they receive these notifications. Here's how...
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Jul 23, 2021
LinkedIn allows users to create job alerts so that they receive notifications when new positions are available in certain industries or at specific companies. If you ever want to delete a job alert you've created, our guide will show you how this is done. Note: These screenshots were captured in the LinkedIn application on iOS....
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Jul 23, 2021
The U.S. Women's National Soccer team picked an unexpected announcer to formally name the athletes who would compete for Olympic Gold at the Tokyo Olympics. In fact, he was an entirely fictional one. During a video segment on the soccer team's social channels, Ted Lasso--the charming and occasionally clueless soccer coach played by Jason Sudeikis...
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Jul 23, 2021
As the 2020 Olympic Games kick off in Tokyo today, Eurosport and Discovery are rallying fans behind the athletes who have no home crowd: a team of refugees. The International Olympic Committee (IOC) formed the Refugee Team in 2016, with the aim of changing negative narratives about refugees by spotlighting them on a world stage....
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Jul 23, 2021
If most major media companies are to be believed, streaming video is the future of global entertainment--and Netflix says that goes for outside of Earth as well. In a global brand campaign officially debuting today during the Olympics opening ceremony, the streaming giant says that even extraterrestrial life are fans of their streaming service, which...
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Jul 23, 2021
As the British military faces its own #MeToo moment, the Army has made women the focus of its latest recruitment campaign. Created by Karmarama, the campaign attempts to paint the British Army as an inclusive employer by showing how soldiers are defined by their skills, not gender. It aims to recruit more women, who make...
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Jul 23, 2021
Finding and retaining new customers is the lifeblood of any business. A lot of people think that all you need to succeed is a great idea, and the customers will follow. However, as anyone who has attempted to start their own business can tell you, the reality is a lot more complicated than that. Without...
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Jul 23, 2021
Ahead of the new season of Formula 1 beginning at Silverstone in the U.K. on July 18, the cars have been given an overhaul in the design of their livery to highlight a new era and which will aim to increase the spectacle of the high-speed motorsport. The new design from Wieden Kennedy London...
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Jul 23, 2021
Ad tech's maturation has been signaled by the rapid rate of public listings from companies in the space with some of them starting to put the resulting funds to work. Top line This morning Taboola announced it is acquiring ecommerce outfit Connexity from Symphony Technology Group for $800 million. The deal represents Taboola's first acquisition...
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Jul 22, 2021
It was a robust second quarter for Snap Inc., as Snapchat's parent company posted its highest year over year growth in revenue and daily active users in four years, with revenue reaching $982 million for the period, up 116% compared with the second quarter of 2020. Emplifi president and chief of strategy Yuval Ben-Itzhak said...
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Jul 22, 2021
The heroine of this story, a fearless character named Rei, leads an elite team that's battling an army of marauding monsters. She's driven by the disappearance of her brother, but to find her sibling and save the future, she'll have to confront her past. That's the setup for a new Taco Bell commercial, but it...
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Jul 22, 2021
Twitter posted a strong second quarter, with revenue rising 74% year over year, to $1.19 billion, citing better than expected performance across all regions and all of its major products. The company said ad revenue soared 87% year over year, to $1.05 billion, due to a focus on bringing update formats, measurement and prediction capabilities...
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Jul 22, 2021
Americans have grown up eating s'mores by the fire for generations. That anecdotal knowledge was supported by Ghirardelli's recent consumer research, in which 70% of consumers said that summer hasn't started until they've had the treat--a correlation more significant than seeing fireworks or going to a carnival or festival. But after years of enjoying the...
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Jul 22, 2021
After launching his own hard seltzer brand earlier this year in partnership with Anheuser-Busch, Travis Scott is taking the 7% agave-based seltzer on tour with him. Cacti is the official hard seltzer sponsor of Rolling Loud Miami, a hip-hop music festival that Scott is headlining. It takes place this weekend at the Hard Rock Stadium...
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Jul 22, 2021
Jeff Jenkins is no stranger to working for exciting brands. His impressive career history includes Yum! Brands, Taco Bell, and even NASA to name a few. Jeff's decision to take on a new role at Carter's came easy saying he found a deep emotional connection with the brand as a parent of two young children....
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Jul 22, 2021
With the explosion of streaming services in recent years, not only are there more ways to watch live sports than ever before, but also a greater variety of rights for various platforms to snap up. Media companies' streaming services have been prominently included in several huge sports deals struck this year, including the National Football...
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Jul 22, 2021
Carla Hassan is the new chief marketing officer at JPMorgan Chase. She takes over the position previously held by Leslie Gillin, who was appointed to CMO at the banking giant in January 2020, succeeding Kristin Lemkau. Gillin left JPMorgan Chase in March for personal reasons, according to Bloomberg. Hassan joins from Citi, where she'd held...
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Jul 22, 2021
Xfinity wants to hear and see TikTok creators' takes on "Bugler's Dream," the anthem of the Olympic Games. Its spot, "The Song," will air nationally ahead of the Opening Ceremony Friday (July 23) and through Aug. 8. It depicts people humming the iconic seven notes of "Bugler's Dream." The Comcast brand--which will provide electronic home...
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Jul 22, 2021
The shoe is officially on the other foot. Nike, once known for its rule-bending ambush marketing tactics such as its unofficial invasion of the 1996 Olympics, is now the establishment player whose weight is being used against it by an emerging icon. In promoting his new single dropping Friday, "Industry Baby," rap star Lil Nas...
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Jul 22, 2021
Summer is looking very different for Gen Y and Z consumers right now. Now aged 13 to 39, these generation groups are spending more time with their families, taking outdoor hikes, enjoying time off from school and hanging out with their friends. For entertainment, they're going to the movies, taking vacations and watching summer sports....
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Jul 22, 2021
Bottoms up: Walmart's three-year-old wine label, Winemakers Selection, is expanding with a new collection called Reserve Series. The latest addition includes what Jason Fremstad, vp of adult beverages at Walmart, described as five "premium wine varietals." Each bottle has a price tag of $10, marking a steep discount from the market average. According to online...
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Jul 22, 2021
With the Tokyo Olympic Games set to officially start, Team Great Britain (GB) has become the first to adopt non-fungible tokens (NFTs) featuring the athletes' previous achievements, which can be purchased through a dedicated store. The collectible digital items, minted within the blockchain to make them unique, will be sold to allow fans of Team...
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Jul 22, 2021
Publishers intent on owning the relationship with their audience might be overlooking a key opportunity: commerce. Hypebeast, an independent fashion publisher that covers the streetwear world, launched retail clothing market HBX in 2012, in the hopes of adding a fresh revenue stream by capitalizing on its readers' affinity for luxury clothing. In 2020, HBX generated...
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Jul 22, 2021
LinkedIn began offering a free certification program through online learning center LinkedIn Marketing Labs to recognize professionals who have become proficient in advertising via its platform. The initiative debuted with two certifications: Fundamentals Certification (basic): For people who demonstrate expertise in launching LinkedIn ad campaigns and tactics. With this certification, they can run successful LinkedIn...
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Jul 22, 2021
Audio streaming platform Spotify is getting visual following an integration with Facebook-owned GIF discovery platform Giphy. Verified music artists on Giphy--including Doja Cat, Conan Gray, The Kid Laroi, Post Malone, Nicki Minaj and The Weeknd--will be able to connect their clips, GIFs and stickers directly to associated music on the Spotify application. Giphy/Spotify Giphy/Spotify Giphy/Spotify...
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Jul 22, 2021
A new documentary on the life of Anthony Bourdain is facing backlash after the director revealed he used machine learning techniques to clone the late celebrity chef's voice and narrate select quotes of which no actual audio recordings exist. Morgan Neville, whose film Roadrunner: A Film About Anthony Bourdain hit theaters last week, admitted in...
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Jul 22, 2021
Advertising and marketing agency Grey has hired Jonny Tennant-Price, former group account director at Droga5 and promoted Nathan Gainford, who was managing partner, to become joint managing directors. The duo will take on the roles to support the agency's growth and operations as well as strengthen its creative product. They will report to the agency...
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Jul 22, 2021
It's no secret that there's been an enormous cultural and consumer reckoning with our plastic usage. According to some estimates, roughly 8 million metric tons of plastic makes its way into the ocean every year, and by 2050, there will be more plastic than fish in the water. Even in the face of these alarming...
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Jul 22, 2021
Google is rolling out two new tools for its Display & Video 360 buy-side solution to account for the surge in user adoption of streaming platforms. The aim is to enable marketers to plan full connected television and streaming campaigns via DV360, and not be limited to YouTube, incorporating their audio and video media across...
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Jul 22, 2021
Messenger From Facebook introduced Soundmojis, a new version of regular emoji that have short sound clips attached to them. For instance, the Party Face emoji will play a short musical clip that says, "It's your birthday." Here's how to use Soundmoji in the Messenger From Facebook application. Note: These screenshots were captured in the Messenger...
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Jul 22, 2021
While TikTok is clearly a visual platform, music and sound play an integral role in creators' contributions to its community, and TikTok, in turn, plays an integral role in driving cultural trends. The video creation platform commissioned two studies from independent research and analytics groups to "dive deep" on its "defining spheres of influence," sound...
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Jul 22, 2021
AT&T is raising its expectations for year-old streamer HBO Max. The company, which is planning to spin out the WarnerMedia portion of its business to Discovery in a merger slated to close next year, told investors this morning that it expected its burgeoning direct-to-consumer streaming business to have between 70 million and 73 million global...
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Jul 22, 2021
Are marketers ready to meet skateboarders as they smoothly glide and defy gravity through the curved walls of constructed tracks for their Summer Olympics competition? "The IOC certainly thinks so," Basia Wojcik, vp of sports at development and brand marketing agency The Marketing Arm, told Adweek. "Skateboarding is one of a handful of new sports...
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Jul 22, 2021
Earlier this year, Adweek and SAP.iO debuted The Business of Marketing podcast, a new series where listeners learned from company leaders and innovators on how CMOs work collaboratively with their C-suite partners to drive business transformation. Over the course of the first season, we sat down with 17 executives from across the marketing landscape and...
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Jul 22, 2021
River cruises were doing social distance long before passengers wanted it. With low passenger capacity, no interior cabins, private balconies, dedicated ventilation for each room, no buffets, pools or theaters to cram into, river cruise ships were unintentionally tailored to pandemic-era travel. Cruise companies that once took those traits for granted now must build entire...
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Jul 22, 2021
Stella Artois is giving fans even more incentive to root for Team USA during the 2020 Summer Olympic Games in Tokyo. The beer brand will tweet the image above every day starting Friday (July 23). If an athlete or team from the U.S. captures a gold medal, fans can retweet the tweet for the chance...
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Jul 22, 2021
British food company KP Snacks has debuted its campaign for a new cricket tournament, The Hundred, after it was previously criticized for being allowed to sponsor the competition. The owner of snack brands including Tyrells, Hula Hoops, PopChips and McCoy's is the official partner of The Hundred, a 100-ball competition from The England and Wales...
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Jul 22, 2021
The people of France don't believe much of the brand purpose messaging claims they see made by advertisers according to a study, and in response, a parody ad to highlight that finding has been produced. According to a study carried out by BVA for Parisian advertising agency Babel, which involved 1,002 people over the age...
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Jul 22, 2021
The U.K. government's new strategy to tackle violence against women and girls could have significant implications for the advertising industry. As part of the strategy, the government has proposed limiting the use of nondisclosure agreements (NDAs) in sexual harassment cases within higher education settings. This could raise questions about their use in other sectors, such...
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Jul 22, 2021
Messenger From Facebook added an emoji search bar to enable users to quickly locate their favorite emoji. The social network's flagship messaging application also added a recent reactions section to the top of its reaction picker, displaying the emoji reactions people used recently. Messenger From Facebook
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Jul 22, 2021
As it aims to grow its customer base among the gaming community, Pizza Hut U.K. has launched a new division that will host regular esports tournaments across several titles over the coming months. Run in partnership with Kairos Media, which has been named as its agency of record on a one-year agreement, the initiative aims...
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Jul 22, 2021
We've all had that uncomfortable experience of someone we don't know getting far too close to us, and in this spot for French legal organization Chambre des Notaires de la Gironde, the scene of discomfort for one couple takes place on a supposedly deserted and picturesque beach. "La Plage" is the latest in an ongoing...
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Jul 22, 2021
For the past several Olympics, NBC Sports has often heard the same complaint from audiences, unhappy that many of their favorite events--including the opening ceremony--were only shown on a time-delay, sometimes several hours after they occurred. That all changes during the Tokyo Olympics, as the company is utilizing its entire linear, digital and streaming portfolio...
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Jul 22, 2021
NBCUniversal has teamed up with Ad-ID to debut a new standard for advertisers across its One Platform offering. Now the company and its partners can access the metadata house from the Ad-ID platform to leverage data about each ad in order to optimize placement and drive higher-quality experiences. The agreement follows the existing deal with...
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Jul 22, 2021
Since the beginning of the pandemic, various industries have been forced to pivot and adapt at a record speed. The retail industry is no different. For the second year in a row, Elevate: Future of Shopping brought together voices from across the industry to discuss the future of retail. From July 7-8, retail innovators and...
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Jul 22, 2021
Within a year, Publicis Groupe's financial performance has not only recovered from the pandemic but has overtaken its first-half performance during 2019. Organic growth is up on 2020 levels by over 17% for the second quarter of 2020 and almost 10% for the full first six months. Reporting net revenue for Q2 at $2,944 million...
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Jul 21, 2021
A touch of Reddit is being tested on Twitter, as the social network said in a tweet Wednesday that it is experimenting with allowing users to upvote or downvote on replies. The test is running with some iOS users, and Twitter said upvotes will be shown as likes, while downvotes will not be displayed publicly....
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Jul 21, 2021
Hashtag-triggered emojis in more than 30 languages will be available on Twitter throughout the 2020 Summer Olympic Games from Tokyo, accessible by including #Olympics and the related hashtag in the desired language. Emoji will also be available for each country competing in the Games, and they can be unlocked via each country's three-character hashtag, or...
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Jul 21, 2021
NBC Olympics will produce five daily Shows from the 2020 Summer Olympic Games in Tokyo for Snapchatters in the U.S. Snap Inc. and NBC Olympics also partnered on the 2016 Summer Olympics in Rio de Janeiro and the 2018 Winter Olympics in PyeongChang, South Korea. According to Snap, 90% of viewers of its content from...
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Jul 21, 2021
For the past five years, Patr?n has been celebrating Mexico's rich history and culture by releasing limited-edition tins designed by Mexican artists. This year, Patr?n is taking that collaboration a step further by expanding its artist network with designer John Geiger on a limited-edition streetwear collection based on the 2021 Mexican Heritage Tin from street...
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Jul 21, 2021
Few brands have been as in demand during the pandemic as Clorox. Despite making around a million canisters of disinfecting wipes each day, the company still struggled to provide shoppers with enough. Aiming to keep the momentum going, Clorox recently debuted a new product, partnership and ad campaign featuring actor and restaurant owner Danny Trejo....
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Jul 21, 2021
Twitter committed last December to undergo the Media Rating Council's accreditation process across all four of its focus areas--audience measurement, brand safety, sophisticated invalid traffic filtration and viewability--and the social network revealed the next steps in the process Wednesday. After the company's team spent the first half of the year working with the MRC to...
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Jul 21, 2021
Shining a light not only on the success but also the adversity experience by native Ecuadorians, Cerveceria Nacional's Pilsener brand is getting in touch with what makes Ecuador such a special place by focusing on some of its most heroic citizens in its current campaign, #Ecuatorian?zate. Created in partnership with the agency Fantastica and produced...
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Jul 21, 2021
Tumblr is entering the creator monetization game--Generation Z creators, specifically--with its beta rollout Wednesday of Post . The platform described Post as a new subscription feature that enables creators to use its existing multimedia post form and create unique content for paying subscribers. Tumblr clarified in a blog post Wednesday, "Fear not, Tumblr will always be...
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Jul 21, 2021
Newsweek is banking on healthy and rigorous debate to propel it towards its subscription goals. The 85-year old publisher is developing features around its Debate franchise, which it's published online in written format since 2019. In April these debates migrated to Newsweek's first podcast series, hosted by opinion editor Josh Hammer and deputy opinion editor...
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Jul 21, 2021
When it comes to our workplaces, we encourage individuals to speak up. Yet many of us are bystanders watching things happen. The bystander effect can also be true of brands. When systems and processes are broken, there is a huge opportunity for brands to step up as diversity, equity and inclusivity (DEI) advocates. With the...
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Jul 21, 2021
It's difficult to understand just how much goes into running a business until you actually do it yourself. But with the evolution of digital commerce comes increased opportunity for automation, making it possible for creators to run everyday operations with limited manpower. "The revolutionary thing about the ecommerce landscape today is that what used to...
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Jul 21, 2021
Invite-only social media application Clubhouse is no longer invite-only, and it also celebrated its next chapter with a new logo, a refreshed website and a new app icon. Clubhouse explained in a blog post Wednesday, "The invite system has been an important part of our early history. By adding people in waves, welcoming new faces...
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Jul 21, 2021
Text in Instagram Stories can now be translated into more than 90 languages for users worldwide. Instagram said the feature, which began rolling out Wednesday (July 21), will enable brands and creators to more easily connect with family, followers and friends globally, while users can enjoy more content from brands and creators across the world....
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Jul 21, 2021
As sustainable fashion continues to transform the clothing business, Reckitt brand Vanish is encouraging people to fight waste by wearing their clothes for longer. Its new campaign, created by Havas London, highlights the statistic that many people wear their clothes as little as 10 times before throwing them away, sending more than 90 million tons...
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Jul 21, 2021
The industry group that represents major television networks is calling on the nonprofit Media Rating Council to strip Nielsen's accreditation in an unprecedented escalation of a months-long feud centered on the accuracy of Nielsen ratings. On Wednesday morning, the Video Advertising Bureau, which counts A E Networks, Disney, Fox, NBCUniversal and ViacomCBS (among others) as members,...
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Jul 21, 2021
Once customers step through the entrance to Bed Bath & Beyond's newly renovated flagship store on Sixth Ave. in New York's Chelsea neighborhood, they will immediately realize this is no mere refresh, but the results of a complete teardown. Large windows to either side bring in sunlight from 18th and 19th Streets, natural wood signs...
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Jul 21, 2021
Interpublic Group (IPG) reported a continuing rebound from the height of the pandemic, with CEO Philippe Krakowsky stating strong growth across its agencies worldwide and organic revenue jumping by almost a fifth. In its latest earnings update, Interpublic Group reported net revenue of $2.27 billion ( 22.5% year on year) and organic growth of 19.8% globally...
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Jul 21, 2021
After its industry struggled through a socially-distant year where fewer people than usual encountered outdoor billboards and digital displays, out of home ad sales platform Place Exchange is prepping for a spark of triple-digit growth by closing a $20 million series A funding as it prepares for its new status as a standalone company. Created...
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Jul 21, 2021
Messenger From Facebook is celebrating the premiere of Space Jam: A New Legacy with a new chat theme that adds Bugs Bunny to a conversation's background. This chat theme is also available in the Instagram mobile application. Here's how to use the Space Jam: A New Legacy chat theme in the Messenger app. Note: These...
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Jul 21, 2021
Instagram has a new chat theme celebrating the premiere of the film Space Jam: A New Legacy. When users activate this theme on a conversation, the chat's background will be changed to a silhouette of Bugs Bunny with pastel colors. Here's how to use the Space Jam: A New Legacy chat theme in the Instagram...
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Jul 21, 2021
Comedy Central, which hasn't launched a successful late-night show since The Colbert Report ended seven years ago, is enlisting Stephen Colbert himself to assist with its latest entry in the space. The network has tapped Charlamagne Tha God--born Lenard McKelvey--to host a new weekly late-night series, Tha God's Honest Truth With Lenard 'Charlamagne' McKelvey. Colbert...
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Jul 21, 2021
Twitter recognized U.S. Olympic gymnast Simone Biles as the greatest of all time. Biles became the first Olympic athlete and the first woman athlete to receive a custom hashtag-triggered emoji, which will appear on tweets containing #SimoneBiles or #Simone throughout the 2020 Summer Olympic Games in Tokyo. The GOAT emoji was the one that appeared...
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Jul 21, 2021
The pandemic and lockdown changed how a lot of people work out, leading some consumers to reassess their home exercise options. For Peloton, the fitness app's virtual community, which has grown tremendously since the start of quarantine, takes the spotlight in a new, celebratory campaign. Peloton is emphasizing how a shared passion for fitness brings...
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Jul 21, 2021
Ever wake up still feeling exhausted? Forget where you parked your car? Does it feel like an eternity getting through your nine-to-five each day? In Mattress Firm's new campaign, actor Liev Schreiber describes those experiences as symptoms of "junk sleep." Recent years have seen increased efforts to improve Americans' health with healthier food options and...
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Jul 21, 2021
There comes a time in one's career when there is an opportunity presented outside of one's comfort zone. For Nuria Tarre, there were many of these moments. The result? A successful diverse career that has spanned across multiple continents, a fruitful family life and an invaluable outlook on life rich with experiences and supportive relationships....
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Jul 21, 2021
As professional women across the country return to the office, theSkimm wants to help them prepare for the new normal. This morning, the newsletter powerhouse announced a rebrand of its second audio product, 9 to 5ish, a weekly career podcast for millennial women hosted by company cofounders and co-CEOs Carly Zakin and Danielle Weisberg. The...
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Jul 21, 2021
The 2020 Tokyo Olympics have finally arrived after a year's delay, and thanks to Peacock and the rapidly expanding connected TV space, there are more ways to watch the Games than ever before. NBCUniversal will offer 5,500 hours of streaming coverage via its NBC Sports apps and upstart streamer Peacock, which will factor into its...
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Jul 21, 2021
With the goal of "bringing Pret to more people," international sandwich and coffee retailer Pret A Manger has named VCCP as its first global integrated communications agency Following a tender process, the agency has been tasked to support the ambition to become a "fully omnichannel business" across Pret's active markets, growing its digital expertise in...
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Jul 21, 2021
With more brands trying to enter the gaming world and reach "gamers," Elle McCarthy, the vice president of brand at Electronic Arts (EA) shares that the "gamer" label has become an outdated term. With fewer users identifying as gamers, brands should shift their targeting approach and focus more on how gaming serves as interactive. But...
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Jul 21, 2021
Seeking to update its image and convey to people it's more than just a plastic credit card, Visa is launching a global multi-year marketing push that includes several spots and a redesigned logo. A campaign titled "Meet Visa," created by creative agency of record Wieden Kennedy, frames the company as a network that allows people worldwide...
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Jul 21, 2021
Business reopenings reached their highest levels in the past year as pandemic restrictions continued to ease, according to the Yelp Economic Average report for the second quarter of 2021. Yelp said its research revealed a "significant correlation" between consumer interest on its platform and the increase of fully vaccinated populations across states and counties, adding...
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Jul 21, 2021
Beats by Dre dropped a new commercial during the NBA Finals on Tuesday night, shaking up the music and sports worlds by announcing an upcoming Kanye West album and featuring decorated runner Sha'Carri Richardson as the ad's star. West, who has hosted several recent listening parties in cities like Las Vegas, teased the ad campaign...
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Jul 21, 2021
One of Britain's biggest retail brands, Marks and Spencer (M&S), will focus on accelerating its digital advertising with the help of the digital marketing group Incubeta. Incubeta of London will deliver programmatic display and social media services. Incubeta, which has been working with the retailer since 2019, will align media, data, and creativity to improve...
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Jul 20, 2021
Creators on YouTube were able to earn money directly from fans on their livestreamed videos and Premieres, via Super Chat and Super Stickers, but fans had no way to support on-demand videos uploaded by creators until Tuesday's introduction of Super Thanks. Super Thanks are available at four price points between $2 and $50 (or the...
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Jul 20, 2021
Arabic is now available to Pinterest users on Android, iOS and the web. Pinterest said Arabic is one of the fastest-growing languages on its platform, with more than 3.5 million searches per day, and there has been a 48% increase in the number of Pinners who designated Arabic as their language of choice since it...
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Jul 20, 2021
Three months ago, Netflix warned investors that its subscriber numbers would be less than rosy throughout the first half of 2021 after Covid-19 shutdowns delayed the rollout of many of the service's most anticipated titles until the second half of the year. On Tuesday, the streaming giant had slightly better news to report: it had...
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Jul 20, 2021
Given this year's enormously challenging circumstances, it's clear that the Olympics needed an injection of excitement like the inclusion of skateboarding, not the other way around. As one of five new sports making their first appearance at the Tokyo Games this week, the question is will skateboarding--and its potential stars--benefit from marketers' attention? The skateboard...
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Jul 20, 2021
You might have missed the memo, but a certain former Amazon CEO launched himself into space today. Now that Jeff Bezos has finally caught his long-discussed flight aboard Blue Origin's New Shepard rocket, what else is there to look forward to? Well, for Mercado Libre Mexico customers, there was free shipping. With some help from...
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Jul 20, 2021
The majority of Americans who responded to a recent survey by Pew Research Center want to see the regulation hammer come down on "Big Tech." In a survey of 4,623 U.S. adults conducted from April 12 through 18, Pew found that 56% of respondents believe major technology companies should be regulated more than they currently...
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Jul 20, 2021
Facebook tightened up its ad policies and enforcement related to promoting prescription drugs on its platform. The social network reaffirmed that the sale of prescription drugs is prohibited across all of its platforms, and advertisers are required to follow all applicable laws and regulations. Ads that advocate, depict the consumption of or encourage usage of...
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Jul 20, 2021
More than 30 new creators are joining Bulletin, the platform for independent writers that Facebook initially discussed in March and debuted last month. Each creator on Bulletin has a standalone website under their own brand, and they can customize the color palette, logo and name of their publications, as well as customizing their articles with...
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Jul 20, 2021
The 9-to-5 work week is no longer the golden standard it once was. During more than a year of lockdown, countless people underwent job changes and many simply don't clock out the way they once did. With work hours and environments constantly evolving, Happy Hour can be celebrated at just about anytime. With that in...
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Jul 20, 2021
When it comes to Facebook and Instagram, advertisers have two options: either upload a sponsored post or amplify organic content with ad dollars after it has gone live. TikTok, on the other hand, previously only allowed brands to sponsor posts before hitting the publish button, and is still expanding to play in the big leagues....
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Jul 20, 2021
Football took Julian Duncan to Dusseldorf and Saskatchewan. Nike and Under Armor brought him into sports marketing. The Jacksonville Jaguars placed him in the C-suite. Now, the Houston Rockets are bringing him home. The Rockets hired Duncan, a Houston native, as their Chief Marketing and Strategy Officer. He'll be in charge of marketing, promotion, branding,...
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