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   NEWS: ADWEEK NEWS
AdWeek News
Feb 08, 2023

Topo Chico Hard Seltzer Will Send Your Ex a Scorpion for Valentine's Day
Few would recommend contacting your ex on Valentine's Day. Topo Chico, however, leads the minority population who thinks that reconnecting with a former love on the romantic day is not only a good idea, but you should come bearing gifts. For instance ... a whole scorpion. Starting at 8 a.m. EST Feb. 10, the hard...

AdWeek News
Feb 08, 2023

NBCU Courts Smaller, Performance-Focused Advertisers at One23 Ad-Tech Event
NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers. "We're really democratizing access to television for performance marketing," Krishan Bhatia, president and chief business officer for NBCU's ad sales division, told Adweek....

AdWeek News
Feb 08, 2023

3 Super Bowl Advertisers Winning the Digital Content Game
Early this football season, the National Football League began shifting tactics to engage younger fans on social media as people reallocate their attention from TV to digital content that is fun, snackable and highly visual. With Super Bowl 57 quickly approaching, Big Game advertisers--who spent up to a record-breaking $7 million for 30-second spots this...

AdWeek News
Feb 08, 2023

Jack Harlow Goes Down a Triangular Rabbit Hole in Doritos' Super Bowl Ad
When a brand can capture three generations of music in a relevant, humorous way that justifies the millions it just spent on a Super Bowl campaign, that's as close as it can get to drawing a perfect pop-culture triangle. Frito-Lay came into Super Bowl 57 teasing at rapper Jack Harlow's presence in its ad, then...

AdWeek News
Feb 08, 2023

Nescafé Ponders the Many Lives of Its Jar in Relatable Ad
Even if you're not a coffee drinker, chances are you're familiar with the Nescaf? jar. Made of resilient glass with a removable lid, these multipurpose canisters often see a second life after being emptied of coffee, holding everything from dried foods to paintbrushes. Nescaf? Coffee Canada's newest campaign celebrates that very versatility while informing consumers...

AdWeek News
Feb 08, 2023

All the Movie Trailers From the 2023 Super Bowl
In 2023, movie trailers are putting the super back in Super Bowl. Though movie studios have typically held off on making big ad investments in the Big Game in recent years, several companies are reportedly doubling down on Super Bowl Sunday's matchup between the Kansas City Chiefs and the Philadelphia Eagles to promote upcoming films....

AdWeek News
Feb 08, 2023

Avocados From Mexico Imagines an Avocado-Based Utopia in Super Bowl Ad Starring Anna Faris
Avocados From Mexico is taking biblical inspiration for its Super Bowl spot this year, which stars Anna Faris as Eve in a twist on the story of Original Sin. In the 30-second ad, Faris takes an avocado from the garden of Eden after the apple, triggering a vision of a future avocado-based utopia where New...

AdWeek News
Feb 08, 2023

Planters and Jeff Ross Give Mr. Peanut a Super Bowl Roasting
For the latest Super Bowl 57 advertising news--who's in, who's out, teasers, full ads and more--check out Adweek's Super Bowl 2023 Ad Tracker and the rest of our stories here. And join us on the evening of Feb. 12 for the best in-game coverage of the commercials. Consider Mr. Peanut a twice-roasted nut. Planters and...

AdWeek News
Feb 08, 2023

Make Your Game Plan for the Year Ahead With Outlook 2023
Each year presents new opportunities--though this one comes with a long list of challenges as well. Adweek's Outlook 2023 event, which took place Jan. 25, featured a swath of CMOs and executives from the biggest brands and agencies. Through a combination of fireside chats and Insight Moments, guests and Adweek moderators discussed the strategies, priorities...

AdWeek News
Feb 08, 2023

Biden Renews Call for Federal Privacy Law in State of the Union Address
President Joe Biden's State of the Union address urged lawmakers to support a federal privacy law and warned against the dominance of Big Tech. To that, Biden sought tougher rules to resolve privacy and competition issues, along with banning ads targeting children. "Pass bipartisan legislation to strengthen antitrust enforcement and prevent big online platforms from...

AdWeek News
Feb 08, 2023

Animal Planet's Puppy Bowl Doesn't Have It Ruff With Slate of Marketing Partners
As America gears up for the Big Game this weekend, Animal Planet is busy with a Super Bowl of its own. Team Ruff and Team Fluff are returning on Sunday at 2 p.m. for Puppy Bowl 2023, the 19th iteration of the call-to-adoption TV event. And they're bringing a whole slate of marketing partners. Puppy...

AdWeek News
Feb 08, 2023

Teleflora Tells an Atypical Love Story for Valentine's Day
These third graders like their teacher so much that they're willing to skip their outdoor playtime to give her a surprise for Valentine's Day. And just as they shower her with bouquets of colorful flowers, one student writes her a spontaneous poem comparing her to "a priceless pearl at the bottom of the ocean." For...

AdWeek News
Feb 08, 2023

Watch Ben Stiller and Steve Martin Chew the Scenery in Pepsi Zero Sugar's Super Bowl 57 Ads
This Super Bowl Sunday, Pepsi is betting big on its zero sugar product with two dedicated in-game spots starring comedic icons Ben Stiller and Steve Martin. But once football fans actually catch a glimpse of the brand's latest work, they might find themselves asking, "Are these two acting in my best interests, or are they...

AdWeek News
Feb 08, 2023

McDonald's Delivery Campaign Features Doors Resembling Its Menu Items
In recent years, the iconic design of McDonald's food and the brand furniture has become a focus for its advertising around the world, so familiar to the general consumer. In this latest campaign from McDonald's France, created by TBWA\Paris, the brand has released three posters featuring different building doors, which are also reminiscent of a...

AdWeek News
Feb 08, 2023

Snoop Dogg Slips Into Skechers' Super Bowl Campaign
Skechers will run an ad during the fourth quarter featuring Snoop Dogg, who shows what he can do while wearing a pair of the brand's hands-free slip-in sneakers. The 30-second "All Walks of Life" campaign, conceptualized by Snoop himself, features cameos from fellow brand ambassadors Howie Long and Tony Romo, as well as his close...

AdWeek News
Feb 08, 2023

Marketers Get More Access to Publisher First-Party Data, Thanks to Permutive-Xandr Tie Up
Publisher data platform Permutive is making its stores of first-party data available to the buy-side for the first time, via a partnership with Microsoft-owned ad-tech firm Xandr. The integration comes as publishers search for ways to continue to earn revenue amid cookie deprecation, and buyers are increasingly interested in buying against publishers' first-party data. The...

AdWeek News
Feb 08, 2023

More Alcohol Brands Are in the Super Bowl—But Consumers Might Not Care
Heineken, one of the world's largest beer brands, just spent $7 million to tell consumers to lay off the booze. Instead of tagging along to promote its flagship product, Heineken is reaffirming its investment in the nonalcoholic movement by promoting its booze-free beer in front of more than 100 million TV viewers Sunday. The brand...

AdWeek News
Feb 08, 2023

The Former Creatives Behind M&M's Mascots Believe the Characters Are Adding Fun to Cancel Culture
Green was never meant to wear go-go boots. Instead of an anxious man, Orange was supposed to be a funny woman. Blue had to be cool and confident, since 54% of more than 10 million fans voted to make it the new M&M's color in 1995, edging out pink and purple. All of this is...

AdWeek News
Feb 07, 2023

Brave Commerce Podcast: How to Scale a Small Business
In this episode of Brave Commerce, Denise Woodward, founder and CEO of Partake Foods, talks about growing and developing a bootstrapped business. Woodward opens with the inspiring story of Partake Foods. She wanted to make a product for her daughter, who suffers from food allergies. When discussing it with her husband at the zoo one...

AdWeek News
Feb 07, 2023

The Speed of Culture Podcast: The Future of 5G With T-Mobile's Mike Katz
With more than 113 million customers--that's nearly one-third of Americans--T-Mobile is a leader in the U.S. telecom market. The company invests heavily in its marketing strategy and customer experience, offering some of the most exciting campaigns, features and benefits available to consumers. On the latest episode of The Speed of Culture podcast, Mike Katz, president...

AdWeek News
Feb 07, 2023

WeatherTech Celebrates the Doubters in a Super Bowl Rejection Compilation
Just in case you forgot that WeatherTech manufactures its products in America, the brand is back with a $7 million reminder. The automobile accessories company knows that a line of vehicle floor mats does not elicit innate consumer emotion, but it has found a way to justify a softer presence in an advertising space riddled...

AdWeek News
Feb 07, 2023

PopCorners' Super Bowl Ad Reimagines Breaking Bad Where Walter White Cooks Corn Crisps
Well, Vince Gilligan faithful, it's official: PopCorners are Breaking Bad canon (at least in the Super Bowl universe). Frito-Lay's popped corn snack bought its way into the beloved AMC meth drama's timeline by bringing in Gilligan and production company Interrogate to recreate the show's origin story...but with snacks. Aaron Paul's Jesse Pinkman cooks up a...

AdWeek News
Feb 07, 2023

Your Website Is Getting Less Traffic From Google Searches Than It Used to
As marketing tactics continue to evolve across search and social, marketers are always on the lookout for new ways to reach their audience and tap into new ones. The rise of the zero-click search, where users perform searches but don't click on links that take them outside of the Google ecosystem, is one recent phenomenon...

AdWeek News
Feb 07, 2023

Down, Set, Hike! How the NFL Markets to Football Fans Year Round
For many football fans, September is the start of the best time of the year. From tailgates to trash talking, there's a special camaraderie among fans. The pinnacle moment is the Super Bowl, but what happens once the Big Game ends and the season is officially over? The NFL knows football fans live for the...

AdWeek News
Feb 07, 2023

Reddit: How to Get a Free NFL Avatar
Ahead of Super Bowl LVII Feb. 12, Reddit released a series of free, limited-edition Super Bowl LVII Collectible Avatars for users to collect. Four avatars are available to choose from, but each user can only claim one. Our guide will show you how to get a collectible NFL avatar in the Reddit mobile application. Note:...

AdWeek News
Feb 07, 2023

Pringles' Super Bowl Ad Shows No One Is Immune to Its Most Relatable Design Flaw
If you've ever found yourself hand deep at the bottom of a Pringles tin while trying to scrape out the last few tasty morsels of potato chip dust, then consider yourself seen in the brand's Super Bowl 57 ad. The snack maker is due to pop up during the Big Game for the sixth consecutive...

AdWeek News
Feb 07, 2023

P Diddy ‘Don't Do Jingles' As He Teams With Surprise Guests for Uber's Super Bowl Ad
Uber's musical Super Bowl ad unites Sean "Diddy" Combs with a cast of hitmakers to produce a song that will get stuck in people's heads. The brand has unveiled its full-length spot ahead of the Big Game on Feb. 12, after previously releasing a teaser starring Diddy. This is its third consecutive Super Bowl ad...

AdWeek News
Feb 07, 2023

Diddy ‘Don't Do Jingles' As He Teams With Surprise Guests for Uber's Super Bowl Ad
Uber's musical Super Bowl ad unites Sean "Diddy" Combs with a cast of hitmakers to produce a song that will get stuck in people's heads. The brand has unveiled its full-length spot ahead of the Big Game on Feb. 12, after previously releasing a teaser starring Diddy. This is its third consecutive Super Bowl ad...

AdWeek News
Feb 07, 2023

Nick Jonas Creates ‘Magic Moments' in Super Bowl Spot for Diabetes Tech Brand Dexcom
Nick Jonas was diagnosed with Type 1 diabetes when he was 13 years old. Since then, the pop star and actor has become a very public face for those managing the chronic health condition. In 2021, he starred in a Super Bowl campaign for a diabetes monitoring device by Dexcom and this year, after the...

AdWeek News
Feb 07, 2023

How Do I Get Someone to Take a Chance on Me?
We are all doing our best. Let's start with that. We are all doing our best, and the circumstances are complicated and complex, more now perhaps than ever before. Endless rounds of interviews. Working your network and your network's network. Reports of new layoffs, new hiring freezes. Cold emails and cold applications into the abyss....

AdWeek News
Feb 07, 2023

Ahead of Ad Net Zero's US Launch, Clean Creatives Challenges the Group's Stance on Fossil Fuels
Climate advocacy campaign Clean Creatives is pressuring trade group Ad Net Zero to take a stance on fossil fuel companies ahead of the latter's U.S. launch. Ad Net Zero, which formed in 2020, describes itself as "advertising's response to the climate crisis" and boasts wide-ranging support that includes the six biggest ad industry holding companies,...

AdWeek News
Feb 07, 2023

Roku and DoorDash Deliver Shoppable Ad Experiences Ahead of Super Bowl
Frozen TV dinners are about to be a thing of the past--if Roku and DoorDash have their way. The connected TV company and the commerce platform are expanding their partnership with a multi-year deal in the U.S., Canada and Mexico that includes free access to DoorDash's membership program, DashPass, and new shoppable ad offers. For...

AdWeek News
Feb 07, 2023

Made By Gather Hires Nerf's Former Chief TikTok Officer
It all began with a DM. On a fine fall day in November last year, CEO of kitchenware company Made By Gather, Shae Hong, messaged TikTok influencer Sophie Jamison, or Sophie Lightning, via her TikTok page. The message was about hiring Jamison as the brand's full-time chief TikTok officer for all of Made By Gather's...

AdWeek News
Feb 07, 2023

McCain's Global Marketing SVP on How Virtual Reality Is Helping Real-World Farms
Farmers continue to face myriad existential challenges: climate change, regulation, rising costs and slimmer margins. And family farms are being driven out of business: According to 2022 Canadian census figures, the number of farms has fallen by 44% in the last 45 years, from 338,552 in 1976 to 189,874 farms in 2021. Canada-based McCain Foods...

AdWeek News
Feb 07, 2023

Klarna Celebrates Y2K Fashion Nostalgia With Paris Hilton and Bretman Rock
Over just a few short years, Klarna has become one of the foremost buy now, pay later (BPNL) options when shoppers hope to buy something big. It's not just a sign of the financially tight times; it's also a testament to the ease with which consumers can use BPNL methods to get the goods they...

AdWeek News
Feb 07, 2023

Should Creatives Keep Hit Super Bowl Ads for Failed Brands in Their Portfolios?
Super Bowl advertising costs money, but being in the Big Game doesn't guarantee long-term success. Some brands that have had lauded and memorable spots in Super Bowls past are limping along or have faded away completely. The dotcom boom of the late 1990s and early 2000s found a lot of companies trying to gain a...

AdWeek News
Feb 07, 2023

Kraft-Heinz Says In-House Agency Is Making Its Ad Spend ‘Work Harder'
In 2021, Kraft Heinz announced plans to expand The Kitchen, the in-house marketing agency it launched in 2020 to create data-led social campaigns at "the speed of culture." Fast forward two years and the internal creative shop has expanded beyond North America into eight markets internationally, including Europe, Australia, China, Brazil and more. It's also...

AdWeek News
Feb 06, 2023

Anytime Fitness Works Out a Clever Way Into Super Bowl 57—Without an In-Game Slot
It's no secret that advertising during the Super Bowl is a pretty big deal. With time slots in high demand (and, clearly, at a high cost), one question arises each and every year: How can a budget-savvy company tap into that Big Game fervor without actually buying a Super Bowl ad? With its newest campaign,...

AdWeek News
Feb 06, 2023

Adweek Podcast: Everyone Is Begging Apple TV to Call Them
In this week's episode of Yeah, That's Probably an Ad, managing editor of creativity, creator economy and DEI Shannon Miller is joined by Adweek senior tv reporter Mollie Cahillane and Adweek senior producer Al Mannarino. They discuss all things Apple TV , its recent campaign with Timoth?e Chalamet and the company's unorthodox advertising strategy. Scaling a...

AdWeek News
Feb 06, 2023

Inside Dentsu Media's 5-Year Endeavor to Measure Attention
Assume a consumer, watching TV, turns to Instagram during a commercial break and spots an interesting ad on their feed. In that moment, two advertisers paid to capture the consumer's attention, but only one succeeded. "Turns out people are very good at ignoring advertising," said Mike Follet, managing director at eye-tracking firm Lumen Research. "Just...

AdWeek News
Feb 06, 2023

The CW Network Taps Chris Spadaccini as Marketing Chief
The (new) CW Network has its marketing leader. Nexstar, the network's parent company, named former WarnerMedia executive Chris Spadaccini as The CW's new head of marketing. He's the latest executive hire since Nexstar closed its acquisition of the network in October. "It is very rare that any company gets to add someone of Chris Spadaccini's...

AdWeek News
Feb 06, 2023

Jeep and Ram Are Both Running 60-Second Ads in Super Bowl 57
Automaker Stellantis Group will run two 60-second Super Bowl ads this Sunday--one for Jeep and one for Ram--after sitting out last year's Big Game. The Jeep spot will air in the 2-minute break during the second quarter, while the Ram commercial is slated for the beginning of the fourth. Stellantis previously appeared in the Big...

AdWeek News
Feb 06, 2023

A Hendrick's Gin Blimp Will Fly the Glitterati to the Super Bowl. Or Not.
The last time Americans saw this giant flying cucumber--not a euphemism--it was traveling at a low altitude snail's pace across 13 U.S. cities as the eccentric brand emissary for Hendrick's Gin. After resting for a few years, the 133-foot airship with a Victorian vibe is back in action, headed for Glendale, Ariz., on Feb. 12....

AdWeek News
Feb 06, 2023

TikTok: How to View Your Comment History on Mobile
TikTok allows users to view all of the videos they've commented on in their "Comment History." Our guide will show you how to view your Comment History within the TikTok mobile application. Note: These screenshots were captured in the TikTok app on iOS. Step 1: On your TikTok profile, tap the three horizontal lines in...

AdWeek News
Feb 06, 2023

Messenger: How to Unpin Messages in a Chat
Messenger users can pin messages in conversations so they can quickly reference them again in the future. Users can also unpin messages in conversations if they no longer need quick access to this content. Our guide will show you how to unpin messages in a conversation in the Messenger mobile application. Note: These screenshots were...

AdWeek News
Feb 06, 2023

Booking.com and Melissa McCarthy Make a Super Bowl Comeback
For the latest Super Bowl 57 advertising news--who's in, who's out, teasers, full ads and more--check out Adweek's Super Bowl 2023 Ad Tracker and the rest of our stories here. And join us on the evening of Feb. 12 for the best in-game coverage of the commercials. As pandemic restrictions loosened and pent-up travel demand...

AdWeek News
Feb 06, 2023

Danny DeVito Stars in Teasers for a Jersey Mike's Super Bowl Ad That Will Air…Someday
Jersey Mike's Subs is rolling out a new celebrity-led Super Bowl campaign. But the catch is that the ad's not actually airing during the Big Game. At least, not yet. A brand can dream, Jersey Mike's tells viewers in this online ad starring Danny DeVito. The actor breaks the fourth wall inside a Jersey Mike's...

AdWeek News
Feb 06, 2023

Pete Davidson Goes Hamm (and Brie) in Hellmann's Super Bowl Ad
After teasing a food waste-related spot with Brie Larson and Jon Hamm, Hellmann's revealed a plot twist with its full Super Bowl ad this morning--the two actors are stuck inside comedian Pete Davidson's fridge. After taking stock of his leftovers, the former Saturday Night Live cast member uses the actors-as-ingredients to make a ham and...

AdWeek News
Feb 06, 2023

Workday's Super Bowl Ad Wants Execs to Stop Calling Each Other ‘Rock Stars'
The adoption around the use of the description "rock star" in the business world has gone too far, according to enterprise software company Workday's Super Bowl spot, which features actual rock stars to make its point. The 60-second ad from Ogilvy, which will run nationally during the third quarter of the game Feb. 12, features...

AdWeek News
Feb 06, 2023

See Alicia Silverstone School ‘Clueless' Fashionistas in Rakuten's Nostalgic Super Bowl Ad
The biggest football game of the year happens to coincide with one of the biggest fashion events of the season, New York Fashion Week. Did you really think Rakuten would let the moment pass without celebrating the serendipitous occasion with one of the most beloved influencers of the 20th century? As if! For its sophomore...

AdWeek News
Feb 06, 2023

Ridley Scott Returns to Commercials With a Visually Stunning Film Shot on a Samsung Phone
Acclaimed filmmaker Ridley Scott is famous for sweeping Hollywood sagas, from Blade Runner to Gladiator to House of Gucci. His latest project is an epic on a smaller scale, shot entirely on a Samsung smartphone. Scott used Samsung's new Galaxy S23 Ultra to make his short film, titled Behold, which runs just under four minutes....

AdWeek News
Feb 06, 2023

Fox Sells Out Super Bowl 57 Ad Inventory—Despite Crypto ‘Implosion'
Less than a week before the Big Game, Fox Sports has officially sold all of its in-game Super Bowl 57 inventory. That's much closer to game day than the company had anticipated, thanks to an "atypical" series of events--including the "implosion" of one of last year's biggest Super Bowl categories, said Mark Evans, evp of...

AdWeek News
Feb 06, 2023

DraftKings Bets Big on Kevin Hart and Free Wagers in Latest Super Bowl Spot
When DraftKings ran its first Super Bowl ads in 2021, roughly a dozen states allowed sports betting and only eight permitted online wagering. Its luck has changed somewhat since. That year, DraftKings largely promoted its daily fantasy sports game and a $55 million in-game prediction competition with two 15-second Super Bowl ads. Last year, it...

AdWeek News
Feb 06, 2023

The Guardian US Nets 40% Gain in Advertising Revenues
Stateside outpost The Guardian U.S. is on pace to grow its year-over-year advertising revenues by 40%, according to senior vice president of advertising Luis Romero, an uptick the 11-year-old outlet has notched during an otherwise uneven advertising market. That hike is partly thanks to an increase in its branded content deals and its courting of...

AdWeek News
Feb 06, 2023

How the Streaming Shift Has Shaken Up TV Marketing
John Landgraf, a.k.a. the exec who coined the phrase "Peak TV," has been at the helm of FX for nearly 20 years. However, he's recently seen more change in the TV industry than ever before. "It's so unpredictable and bumpy right now," the chairman of FX content and FX productions told Adweek. "Every day, I...

AdWeek News
Feb 03, 2023

Amy Schumer, Doja Cat and Giannis Antetokounmpo Need Some Photo Help in Google's Super Bowl Ad
Google is in the Super Bowl with an ad promoting the photo editing features of its Pixel 7 and Pixel 7 Pro smartphones, featuring comedian Amy Schumer, rapper Doja Cat and NBA All-Star Giannis Antetokounmpo. The 90-second spot will be released next week. It will run during the second quarter and promote the phone's ability...

AdWeek News
Feb 03, 2023

Adnatomy: ESPN Revives Its Iconic ‘This Is SportsCenter' Campaign
When ESPN brought the fan-favorite "This Is SportsCenter" ads in-house in 2017, it didn't expect a pandemic to force the campaign to go dormant two years later. Now, with the help of new creative partner Arts & Letters, "This Is SportsCenter" is officially back with four spots--shot in a single day at ESPN headquarters in...

AdWeek News
Feb 03, 2023

ESPN's ‘This Is SportsCenter' Spot With Olympian Sydney McLaughlin Is Pure Gold
Sports fans' favorite campaign is back with a new ad--this time starring Olympic gold medalist Sydney McLaughlin and SportsCenter anchor Hannah Storm. The latest spot in ESPN's iconic "This Is SportsCenter" campaign, titled "Seconds," will make its linear debut on Saturday on ESPN during the Duke and UNC men's basketball game, tipping off at 6:30...

AdWeek News
Feb 03, 2023

Instagram: How to Use the Black History Month Chat Theme
To celebrate Black History Month, Instagram released a Black History Month chat theme that adds textile patterns created by Hadiya Williams to conversations. Our guide will show you how to use the Black History Month chat theme in the Instagram mobile application. Note: These screenshots were captured in the Instagram app on iOS. Also note,...

AdWeek News
Feb 03, 2023

Messenger: How to See All of the Pinned Messages in a Chat
Messenger allows users to pin messages in conversations so they can easily reference them again in the future. As multiple messages are pinned in a conversation over time, users can view all of the pinned messages in the chat in a single place. Our guide will show you how to view all of the pinned...

AdWeek News
Feb 03, 2023

Ukrainian Ad Agency Turns Bulletproof Vest Plates Into Art
As the war for Ukraine reaches a year, the country's advertising industry is continuing to produce creative ideas that help Ukraine's economic situation and its defense against Russian invasion. The latest example comes from the McCann Kyiv team, alongside volunteer movement Ukraine for Heroes. They have produced a project that brings together art and the...

AdWeek News
Feb 03, 2023

Alcohol Brands Compete for Serena Williams in the Super Bowl
R?my Martin, a 300-year-old French cognac brand, is pursuing cultural relevancy during a game that has historically strengthened America's fixation with mass-produced beer. It is one of the several brands that are benefiting from the end of AbInBev's 34-year exclusivity run, which barred competitors from advertising in the game on a national level. R?my Martin...

AdWeek News
Feb 03, 2023

World's Last Blockbuster Crashes the Super Bowl Party With an Apocalyptic-Themed Ad
Only two things on earth will survive the apocalypse: cockroaches and the World's Last Blockbuster. Bringing this cheeky theory to life, the brick-and-mortar video store in central Oregon has created a 30-second ad called "Until the Bitter End," with a debut planned for Super Bowl Sunday. But in keeping with the quirky personality the retro...

AdWeek News
Feb 03, 2023

World's Last Blockbuster Crashes the Super Bowl With Apocalyptic Ad
Only two things on earth will survive the apocalypse: cockroaches and the World's Last Blockbuster. Bringing this cheeky theory to life, the brick-and-mortar video store in central Oregon has created a 30-second ad called "Until the Bitter End," with a debut planned for Super Bowl Sunday. But in keeping with the quirky personality the retro...

AdWeek News
Feb 03, 2023

Warner Bros. Discovery Promotes Marketer Rebecca Rørmark to Lead EMEA Streaming Offer
Broadcasting giant Warner Brothers Discovery (WBD) has promoted its veteran television marketer Rebecca R?rmark to senior vp, head of streaming marketing for Europe, Middle East and Africa (EMEA) ahead of the launch of its global platform. R?rmark, who was previously vp of marketing in the Nordics, originally joined the Discovery Channel in Norway in 2013....

AdWeek News
Feb 03, 2023

Jimmy John's and Yung Gravy Offer a Sweet Treat to MILFs in ‘Bachelor' Sendup
It's no secret that rapper Yung Gravy has an affinity for older women--a detail that has managed to spill over from his personal life into his professional partnerships. This time around, the viral star is teaming up with Jimmy John's for a side-splitting sendup of the Bachelor franchise to promote its limited-edition Red Velvet cookie...

AdWeek News
Feb 03, 2023

Adidas' Head of Global Marketing Vicky Free Departs
Vicky Free has left her role as global head of marketing at Adidas, Adweek has confirmed. Free was appointed to lead the activewear brand's marketing team in January 2021, tasked with telling "compelling consumer brand stories" that would drive commercial success. She arrived at the company's headquarters in Herzogenaurach, Germany after 20 years leading marketing...

AdWeek News
Feb 03, 2023

How Brands Feed Off Big Super Bowl Energy Without Being in the Game
Super Bowl advertising is the pinnacle of the industry, but not everyone can afford the $7 million per spot to be in the game. Some opt for the regional route, buying in select markets to save cash while others decide to hop on the Big Game bandwagon by advertising around the game without actually being...

AdWeek News
Feb 03, 2023

With Little Marketing Budget but Lots of Moxie, How Stuckey's Is Plotting a Big Comeback
In the Autumn of 1968, Truman Capote--the novelist famed for bestsellers including Breakfast at Tiffany's and In Cold Blood--decided to do something decidedly below his social rank: He took a cross-country road trip. More surprisingly still, he persuaded model and socialite C.Z. Guest to come along. Giddy with the spirit of adventure, the pair motored...

AdWeek News
Feb 02, 2023

Amazon's Ad Business Continues to Surge Even as Google and Meta Face Slowdowns
Despite an overall mixed performance in the last quarter, Amazon continued to steadily expand its ads business, clocking 19% in year-over-year growth even as tech giants like Meta and Google have seen sales slow. The online shopping giant said in its earnings report this week that it brought in $11.6 billion of ad sales in...

AdWeek News
Feb 02, 2023

Google Reports Decreased Ad Revenue Amid Looming Advertiser Pullback
Last year, as the economy began to cool from a post-lockdown shot in the arm and Apple's privacy changes started to cripple social platforms' ability to execute targeted advertising, tech companies faltered--but Google seemed to be insulated. A mainstay of digital ad plans for decades and less vulnerable to identifier deprecation as an intent-based media,...

AdWeek News
Feb 02, 2023

For Marketing Talent, 2023 Will Be the Great Course Correction
If 2021 was the Great Resignation and 2022 was the Great Reshuffle, I'm calling 2023 the Great Course Correction--the year when the power dynamic between employee and employer equalizes somewhere in the middle. When we read about the labor market these days, it's rarely positive. But the truth is the advertising and marketing talent industry...

AdWeek News
Feb 02, 2023

Accenture Song Hires New Netherlands and Metaverse Leads
Accenture Song has made two senior executive hires in Europe: Patritia Pahladsingh was named as CEO and managing director of Accenture Song in The Netherlands, and Magic Leap's James Temple joins as its global metaverse lead. Pahladsingh joined from TBWA\Neboko, where she was managing director, having spent 17 years within the Amsterdam-based creative agency. She...

AdWeek News
Feb 02, 2023

Messenger: How to Use the Black History Month Chat Theme
February is Black History Month, and to celebrate, Messenger released a Black History Month chat theme featuring textile patterns created by Hadiya Williams. When the Black History Month chat theme is activated, the chat's emoji will automatically change to the black heart emoji. Our guide will show you how to use the Black History Month...

AdWeek News
Feb 02, 2023

Paramount 's Stallone Super Bowl Ad Is Anything But Rocky
When it comes to Paramount 's Super Bowl ad, you can take it at face value. After skipping the Big Game last year, the streaming service is returning with a 60-second spot featuring the star of Paramount 's Tulsa King, Sylvester Stallone. The ad once again takes place on Paramount Mountain, but the setting has a new...

AdWeek News
Feb 02, 2023

Inside Priceline's Omnichannel Super Bowl Campaign Built Around Kaley Cuoco and New Sonic Branding
For the latest Super Bowl 57 advertising news--who's in, who's out, teasers, full ads and more--check out Adweek's Super Bowl 2023 Ad Tracker and the rest of our stories here. And join us on the evening of Feb. 12 for the best in-game coverage of the commercials. Priceline has been doling out travel deals for...

AdWeek News
Feb 02, 2023

Erin Andrews Saves Valentines Day as a Gritty Anti-Hero for Her Line of Sports Gear
Valentine's Day marketing for oblivious significant others writes itself around this time of year. "Seeking a gift for that special someone? Tell her how much you love her with a [random floral arrangement/oddly brown diamond/set of lingerie you didn't get the measurements for] at [insert brand] today." It's holiday marketing precipitated on not knowing your...

AdWeek News
Feb 02, 2023

Will Ferrell Dead-Pans With Netflix in General Motors Co-Branded Super Bowl Ad
Netflix and General Motors are back in the Big Game--but this time together. The two brands teamed up for a 60-second Super Bowl ad featuring Will Ferrell as the newest lead in top Netflix series including Stranger Things, Squid Game, Bridgerton, Army of the Dead, Love is Blind and more, with GM electric vehicles heavily...

AdWeek News
Feb 02, 2023

Stella Artois Partners With The Sims to Help Players Be Unfiltered and Free
Premium Belgian beer brand Stella Artois is set for its first foray into the world of gaming with the release of a tie-in with Electronic Arts franchise The Sims, which will allow players to download and add the brand's campaign into their own virtual worlds. The release of the Stella Artois Unfiltered mod pack will...

AdWeek News
Feb 02, 2023

Stella Artois Taps The Sims to Help Players Be Unfiltered and Free
Premium Belgian beer brand Stella Artois is set for its first foray into the world of gaming with the release of an unofficial tie-in with Electronic Arts franchise The Sims, which will allow players to download and add the brand's campaign into their own virtual worlds. The release of the Stella Artois Unfiltered mod pack...

AdWeek News
Feb 02, 2023

With AI-based Custom Algorithms, Marketers Wring More Value From the Open Web
Artificial intelligence is having profound impacts on the media industry, from the way advertisers buy from search and social platforms to speeding up elements of the creative process. Now, programmatic ad buyers are using AI-based algorithms to get more value from the open marketplace. More advertisers have been adopting a programmatic tool called custom algorithms...

AdWeek News
Feb 02, 2023

Keleigh and Miles Teller Dance Through Hold Music Hell in Bud Light's Super Bowl Ad
It is a new era of Bud Light. And nowhere is that more evident than on advertising's biggest stage--the Super Bowl. Bud Light is shifting away from the absurdist humor of past years toward the fun in everyday life. The change comes with new a tagline: "Easy to Drink. Easy to Enjoy." The brand's Super...

AdWeek News
Feb 02, 2023

In Shuttering Gawker, BDG Has Now Eliminated Most of Its Culture and Innovation Portfolio
Last May, the media company Bustle Digital Group hired Jon Wilde, formerly the global digital director at GQ, to revamp its Culture & Innovation portfolio by infusing it with celebrity coverage and a slate of signature events and editorial packages. At the time, the C&I group included Mic, Gawker, Input and Inverse, two of which--Mic...

AdWeek News
Feb 02, 2023

Generative AI Presents Small Agencies an Opportunity to Scale
As conversations about the Metaverse and Web3 were swirling, Aaron Shapiro, having recently stepped down from his role as CEO of the IPG agency Huge, noticed another technology quietly gaining traction in the creative community. Agencies were paying more attention to generative AI, or auto-generated text and imagery. For Shapiro, this felt different than when...

AdWeek News
Feb 02, 2023

Bulleit Frontier Whiskey Makes ‘A Toast to the Times' and a Commitment to Creatives
The structural and societal problems we face today may be daunting, but there have never been so many possibilities for deconstructing old systems and creating new solutions for the future. Celebrating the potential for real change can be a vital component of motivating oneself to take action. With hope for the future at the forefront,...

AdWeek News
Feb 02, 2023

Levi's Tells ‘Greatest Story Ever Worn' for 150th Anniversary of 501 Jeans
After a competitive review, Levi's selected Droga5 New York and Sao Paulo as its new lead creative agency last year to develop a global campaign celebrating the 150th anniversary of the brand's 501 Jeans. The result is "The Greatest Story Ever Worn," kicking off during the Grammy Awards on Sunday with the release of three...

AdWeek News
Feb 02, 2023

Publicis Groupe CEO on Another Record Year, Retail Media and ChatGPT
With a second successive record year, Publicis Groupe chairman and chief executive officer Arthur Sadoun revealed that the company will continue hiring despite adding about 10,000 employees last year. He also spoke with Adweek about his views on whether there is a potential threat to advertising from AI innovation ChatGPT, and how is responding to...

AdWeek News
Feb 01, 2023

Users Engaged, and So Did Advertisers, Giving Meta a Year-End Boost
Facebook's parent company Meta closed the year with its first-ever year-over-year decline in ad revenue due to a weak economic climate and Apple's privacy rules. However, the company reported strong demand for advertising as it saw an uptick in Facebook users. Meta reported nearly $32.2 billion in revenue for the quarter, down 4% from the...

AdWeek News
Feb 01, 2023

Let's Talk About Brand Podcast: Your Personal Branding Blueprint With Karen Freberg
Personal branding can seem like somewhat murky territory. If only there were some kind of guide you could follow while creating it. Well, good news! Professor Karen Freberg has boiled down personal branding education to a clear, easy-to-follow blueprint. Today, she shares the system she's taught to hundreds of students--and she's even turned it into...

AdWeek News
Feb 01, 2023

Pinterest Wants to Help Black Travelers Safely Take Flight With New Curated Hub
Pinterest has long been the go-to destination for DIY event planners as well as those desperate for lifesaving hacks. Now, the growing platform is hoping the concept takes flight for Black travelers looking to explore new horizons and honor legacies of the past. This Black History Month, the site is launching "Find Your Routes," a...

AdWeek News
Feb 01, 2023

Small Gestures Equal Bold Declarations of Love in Doritos' Latest, Resonant Pride Film
Within the context of romantic cinema, the grand gesture makes for an effective, engaging dramatic centerpiece. In life, however, flash mobs and rooms brimming with roses aren't always the most realistic declarations of love. For some, simply holding a partner's hand in public can serve as the boldest signal of devotion--especially for LGBTQ communities. There's...

AdWeek News
Feb 01, 2023

Brand Advance and Good-Loop Offer Carbon Offsetting for Advertisers
Supply-side platform Brand Advance, which focuses on linking supply from diverse media properties to advertiser demand, is giving advertisers the chance to measure and reduce the carbon footprint of their digital campaigns, thanks to its partnership with ad platform Good-Loop. Using Good-Loop's green ad tag, which lets advertisers monitor in real-time, measure, track and reduce...

AdWeek News
Feb 01, 2023

Messenger: How to Pin Messages in a Chat on Mobile
Messenger allows users to pin messages in conversations so they can easily reference them again in the future. Our guide will show you how to pin a message in a conversation while using the Messenger mobile application. Note: These screenshots were captured in the Messenger app on iOS. Step 1: While viewing a Messenger conversation,...

AdWeek News
Feb 01, 2023

Michelob Unveils Full Caddyshack-Inspired Super Bowl Ad With Serena Williams
Serena Williams stepped away from professional tennis in 2022 after a record-setting career. Now, she is taking on a popular pastime among retirees: golf. But, much like she changed the game of tennis forever, Williams isn't going to play just any round of golf. That is the premise behind Michelob Ultra's latest Super Bowl ad--released...

AdWeek News
Feb 01, 2023

TelevisaUnivision Changes Upfront Venue to Meet Demand for 2023 Event
TelevisaUnivision's 2023 upfront event just got bigger. Top line TelevisaUnivision has revealed the plans for its 2023 upfront week event. The company will hold a morning event on Tuesday, May 16, at a new venue: Pier 36 in New York. Between the lines TelevisaUnivision is opting to change venues from its 2022 location, the Jacob...

AdWeek News
Feb 01, 2023

Canal Made Its Own Short Film With an Ending No One Saw Coming
In the world of entertainment, short films often get overlooked in favor of star-studded movies or bingeworthy TV shows. French broadcaster Canal , the main partner of the Clermont-Ferrand International Short Film Festival, decided to pay tribute to the medium by making a short film of its own. The Canal film, created by the brand's longtime...

AdWeek News
Feb 01, 2023

Havas Media Taps FreeWheel to Help Scale CTV Campaigns
Havas Media Group is teaming up with Comcast's FreeWheel to help U.S. advertisers scale premium CTV campaigns. Top line The partnership spans across connected TV, programmatic guaranteed and private marketplace deals that Havas Media purchases on behalf of its clients. Between the lines With the deal, FreeWheel takes its first foray into the agency supply-side...

AdWeek News
Feb 01, 2023

OpenX Is Officially Net Zero. Here's How It Got There
OpenX, one of the ad-tech industry's biggest supply-side platforms, today announced that it's reached net zero greenhouse gas emissions after cutting its footprint by 96%. The company worked with external experts from the Science-Based Targets Initiative, consulting group RSK, independent assessment group LRQA, carbon market solutions firm Climate Impact Partners and nonprofit The Climate Registry--all...

AdWeek News
Feb 01, 2023

How Ad Blocking, Once a Preference, Found a Tailwind in Privacy
In the first decade of the open web, ad-blocking software gained in popular adoption by promising people a more pleasant experience on the internet, filtering publishers' intrusive ads and gaining the enmity of the advertising industry in the process. But in the last three years, the controversial technology has benefited from a boost in adoption...

AdWeek News
Feb 01, 2023

Advertising Has Its First Union. Why Marketers Should Worry
This story may sound familiar to many working in advertising: Thom Binding, a strategist at a London agency, was struggling with burnout and mental health issues. He partly attributes this to toxic experiences in previous workplaces. However, unlike everyone else, when leaving one such agency, he took an unusual step to provide a solution: He...

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