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AdWeek News
Apr 01, 2020

Considered an Essential Business, Cannabis Sales Surge as Consumers Hunker Down
It's not 4/20 yet, but tell that to cannabis buyers around the country, who have pushed sales of bud, edibles and THC-laced tinctures to historic levels in recent days. Before the coronavirus pandemic, April 20, 2019, was the high-water mark for legal cannabis sales in the U.S., with consumers spending millions of dollars to celebrate...

AdWeek News
Apr 01, 2020

Instacart Is Sharing Data With CPG Manufacturers to Prevent Supply Chain Issues
In the past two weeks, packaged food manufacturers Conagra, McCormick, General Mills and Hormel Foods have all confirmed what many shoppers might already have suspected: Demand is up. The sudden surge in sales, while great for a company's income statement, has sent a shockwave through supply chains, leading to empty shelves in grocery aisles across...

AdWeek News
Apr 01, 2020

Molson Canadian Is Making Virtual Happy Hours Pay Off in Canada
Molson Canadian is raising a virtual glass to the local bars and restaurants in Canada that are temporarily shuttered due to the coronavirus pandemic. Throughout the month of April, people who participate in virtual happy hours can share screenshots with the #VirtualHappyHour hashtag and tag @MolsonCanadian on Instagram or @Molson_Canadian on Twitter, in addition to...

AdWeek News
Apr 01, 2020

Chicago Mayor Gets Silly at Home for Social Distancing PSAs
Chicago Mayor Lori Lightfoot has a simple message--delivered in a variety of clever ways in a new PSA campaign. In a series of relatable scenarios, Lightfoot pleads with the city's inhabitants to stay home to stop the spread of coronavirus. She takes on various personas such as The Analyst, emphasizing the statistics on social distancing,...

AdWeek News
Apr 01, 2020

Facebook Updates Its Efforts to Protect and Promote the 2020 Census
Facebook used the occasion of Census Day in the U.S. to provide an updates on steps it has taken to protect and promote the 2020 Census. People on Facebook and Instagram began seeing notifications at the top of their feeds last week, leading them to information about the Census and reminding them to complete it....

AdWeek News
Apr 01, 2020

With the US Stuck Inside, Where Does That Leave Out-of-Home Advertising?
With shelter in place and stay-at-home orders all over the country, people from California to New York aren't spending much time outside. With those directives in place, few cabs dot the streets, subway cars have been left deserted, highways are nearly empty, buses carry fewer passengers and restaurants have shuttered. That means the prime spots...

AdWeek News
Apr 01, 2020

For April Fools' Day, Adweek Surprised Rising Ad Talents With Unexpectedly VIP Zoom Calls
They thought they would be recording a video interview with Adweek about the career obstacles and issues they're facing. What they got was something a bit more practical--and memorable. This year, traditional April Fools' Day gags feel pretty out of sync with the state of the world, as a global pandemic continues to leave people...

AdWeek News
Apr 01, 2020

Why More Media Companies Are Cutting Salaries Instead of Laying Off People
Some media companies, no strangers to mass layoffs in the face of unstable funding models, are approaching the economic uncertainty caused by the coronavirus differently. Instead of adding to the layoffs that have seemed to hit consistently since the 2008 financial crisis, publishers are opting to scale back employees' pay this time around--at least so...

AdWeek News
Apr 01, 2020

9thWonder CEO Jose Lozano on Furloughs, Salary Cuts and Learning From Past Disasters
Houston-based independent full-service agency 9thWonder, which grew out of agency collective The Company in 2018, implemented a round of furloughs and salary cuts last week as a result of the impact of the coronavirus pandemic. 9thWonder CEO Jose Lozano spoke with Adweek about how the agency is navigating the situation and what it has learned...

AdWeek News
Apr 01, 2020

Nextdoor Adds More Ways for Local Businesses to Cope With Covid-19
Neighborhood social network Nextdoor rolled out some more new features to help local businesses cope with the coronavirus pandemic. Nextdoor said conversations on its platform about supporting local businesses have skyrocketed by 17 times over the past two weeks. Gift card URLs can now be added to profiles on business pages, providing information on how...

AdWeek News
Apr 01, 2020

How the Ad Council Created 4 Coronavirus PSAs in a Pinch
While the Ad Council is no stranger to crisis--it was founded during World War II, after all--the coronavirus pandemic has created unprecedented challenges for the country's leading producer of public service communications. The nonprofit was an early adopter of the work-from-home recommendation, sending everyone home on March 11 to work remotely until further notice. That...

AdWeek News
Apr 01, 2020

After 2-Year Regulatory Maze, Sprint and T-Mobile Have Merged
Sprint and T-Mobile have officially closed their merger, capping off a two-year regulatory journey that wound through several levels of the country's legal system. The $26 billion deal will bring the number of major wireless carriers in the United States to just three, despite antitrust challenges from the Justice Department and, more recently, lawsuits from...

AdWeek News
Apr 01, 2020

Adweek Together: How to Stay Creative in Uncertain Times
One of the greatest challenges for the advertising world in the age of coronavirus is how to maintain creativity. With a continuous stream of dreadful news that affects all of our personal and professional lives, what drives the creative process these days? Earlier this week, Adweek travel reporter Ryan Barwick spoke to a creative at...

AdWeek News
Apr 01, 2020

Essential Fourth-Quarter Stats for Ad Tech and Platforms
Editor's note: Adweek worked with Matthew Scott Goldstein, a consultant with a deep knowledge of the media industry, to craft his quarterly newsletter into an Adweek article. Through his findings on various industry earnings calls, we're bringing you insights about how your favorite brands, agencies, media companies, publishers and tech companies are performing on a...

AdWeek News
Apr 01, 2020

Essential Fourth-Quarter Stats for Agencies and Media Companies
Editor's note: Adweek worked with Matthew Scott Goldstein, a consultant with a deep knowledge of the media industry, to craft his quarterly newsletter into an Adweek article. Through his findings on various industry earnings calls, we're bringing you insights about how your favorite brands, agencies, media companies, publishers and tech companies are performing on a...

AdWeek News
Apr 01, 2020

The Most Insightful Data From 36 Media, Marketing and Tech Companies' 2019 Q4 Earnings Calls
In early 2017, I was helping a client, and we were amazed that Facebook revenue was growing so much. I read about the revenue increase in one of the many trades, then I stumbled upon the Facebook earnings call and was hooked. I was on the edge of my seat listening about the quarter. I...

AdWeek News
Apr 01, 2020

Twitter, Digitas Among NewFronts Presenters Not Participating in Postponed Event
Not every media company presenter will follow the Interactive Advertising Bureau to its rescheduled NewFronts week in late June. Following the IAB's decision Tuesday to delay the NewFronts by nearly two months, to the week of June 22, companies like Digitas and Twitter have told Adweek they will no longer appear at the annual series...

AdWeek News
Apr 01, 2020

NPR Names Michael Smith as Its New CMO
Michael Smith, who most recently served as an svp, general manager for digital channels at Scripps Networks, has been appointed as NPR's chief marketing officer. The brand marketing executive will assume his position as NPR's head marketer starting April 6. He brings over 30 years of experience in entertainment brand marketing, content, digital and revenue-generating...

AdWeek News
Apr 01, 2020

This Beauty Brand's CEO Has Great Advice for Product Innovation and Job Security
CEO Emily Culp can sum up her leadership style in three words: humility, humor and curiosity. All three have helped her listen closely to customers of the beauty brand Cover FX Skincare, she shares on this episode of Top of Mind. Culp sat down with us at the CMO Moves Summit in New York this...

AdWeek News
Apr 01, 2020

From Fyre Festival Whistleblower to Agency ECD, Oren Aks Lands in San Diego
According to social media, one must-watch series while people continue to quarantine is Netflix's Tiger King. The cast of characters seems to be consuming America with its "Can you believe this?" quality to it. This is the shining moment for this series but, it wasn't so long ago that the world couldn't get enough the...

AdWeek News
Apr 01, 2020

ATTN: and When We All Vote Team Up on Video Promoting 2020 Census
Issues-driven media company ATTN: took steps to ensure that the 2020 Census doesn't slip through the cracks during the ongoing coronavirus pandemic. ATTN: and When We All Vote co-chairs Selena Gomez, Tom Hanks, Faith Hill, Liza Koshy, Janelle Monae and Megan Rapinoe teamed up on a video on Instagram urging Americans to participate in the...

AdWeek News
Apr 01, 2020

Founding Hulu Chief Jason Kilar Named WarnerMedia CEO
Founding Hulu CEO Jason Kilar has been named WarnerMedia CEO, effective May 1, the company announced today. Kilar will report to former WarnerMedia CEO John Stankey. Last September, Stankey was promoted to president and chief operating officer of AT&T, setting him up as the likely successor to AT&T CEO Randall Stephenson. "Jason is a dynamic...

AdWeek News
Apr 01, 2020

Ad-Tech Firms Seek Financial Relief (and to Save the Cookie)
Amid the chaos the coronavirus crisis has created in the media industry, separate intriguing petitions aimed at the media industry's cash-rich platforms have recently emerged. One request asks Google, Facebook and Amazon to implement more magnanimous policies that industry insiders hope will help reduce friction on Big Tech's payment terms. Another asks Google to shelve...

AdWeek News
Apr 01, 2020

The Primary on Hold: Biden and Sanders Haven't Run TV Ads in Weeks
If you can believe, it's been less than a month since billionaire Mike Bloomberg dropped out of the presidential race after spending a record-shattering $558 million on advertising. Since then, the political world has shifted immeasurably: A vigorous Democratic primary has been usurped by nearly monolithic media attention to the coronavirus pandemic. In this brave...

AdWeek News
Apr 01, 2020

NHL, NHLPA Expand Free Remote Access to Hockey Scholar STEM Educational Curriculum
The National Hockey League is doing its part to keep fans entertained while the coronavirus pandemic has put games on hold, and Wednesday, it added educational fare to the mix. The league and the National Hockey League Players' Association are providing free remote access to Hockey Scholar, a hockey-themed STEM (science, technology, engineering and mathematics)...

AdWeek News
Apr 01, 2020

Brands Balk at April Fools'; Distilleries' Elegant Hand Sanitizer Packaging: Wednesday's First Things First
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Don't Expect Many Brands to Embrace April Fools' Day in...

AdWeek News
Apr 01, 2020

Rubicon Project and Telaria Merge to Become the Largest Independent SSP
Rubicon Project and Telaria closed their merger this morning, officially forming the largest independent supply-side platform on the market. The company, which will announce a new name in the coming months, is coming together during the coronavirus pandemic that has put a strain on the global economy and caused ad budgets to shrink. Following the...

AdWeek News
Mar 31, 2020

Don't Expect Many Brands to Embrace April Fools' Day in 2020
Is anybody in the mood to get punk'd right now? Apparently not, if you check Twitter, where commenters have been proactively warning brands for at least the past week against pulling any April Fools' Day pranks. "Many of you typically have big plans," wrote @amaliaefowler, a Vancouver tech company marketing director, mirroring much of the...

AdWeek News
Mar 31, 2020

Facebook Updates Aim to Help Video Creators Streamline Process, Boost Discovery
Facebook revealed several updates aimed at making it easier for creators to upload and manage videos on their pages, as well as to drive discovery of those videos. An update released Tuesday for pages globally contains changes to its playlists feature, as well as a new option, series, enabling creators to better organize their videos...

AdWeek News
Mar 31, 2020

US Consumers Are Keeping a Close Eye on How Brands Handle the Coronavirus Crisis
People expect the global socioeconomic and political challenges posed by the coronavirus crisis, as well as the existential threats of widespread illness and unprecedented isolation, to be tackled by brands, not just the government. A recent survey of 1,000 people in 12 countries, including the United States, U.K. and China, on brand trust and the...

AdWeek News
Mar 31, 2020

Here's How Brands Are Celebrating Trans Day of Visibility
Lately, it seems like there's nothing but bad news and stressful coronavirus updates. That makes a holiday celebrating pride, survival and visibility extra welcome--and Trans Day of Visibility (TDOV) is the perfect way to end an otherwise awful March. Today, brands like Instagram and VSCO (among others) are showing their support for the transgender and...

AdWeek News
Mar 31, 2020

Facebook Makes Its Community Help Feature Available for Covid-19 Efforts
Facebook will begin rolling out its Community Help feature in Australia, Canada, France, the U.K. and the U.S. over the next few days to enable people to help community members who are most impacted by the coronavirus pandemic. The social network debuted Community Help in February 2017 as an extension to its Safety Check feature,...

AdWeek News
Mar 31, 2020

Olympic Athletes Wash Their Hands and Social Distance in PSAs from Visa
As of last week, Visa--a sponsor of the Olympic Games for over 30 years--had 80% of its Olympics-centric creative completed, and with just four months until the opening ceremony in Tokyo was planning to begin its rollout this spring. Those plans, of course, came to a screeching halt after the International Olympic Committee (IOC) announced...

AdWeek News
Mar 31, 2020

The Wall Street Journal Offers Ad Recall Guarantee to Print Advertisers
As brands shift ad spends due to the coronavirus, The Wall Street Journal and Barron's Group are giving potential clients an additional incentive to advertise in their print pages. The two News Corp.-owned publications will offer an unusual guarantee to print advertisers who take out an ad between April 1 and June 30, the company...

AdWeek News
Mar 31, 2020

Artists Share Their Quarantine/Work From Home Playlists on Pandora
Pandora debuted its Listen In With series Tuesday, featuring quarantine/work from home playlists from musicians. The playlists also include commentary about their track choices and connection to the music, as well as what's inspiring them and keeping them busy. Listen In With is available on all tiers of the audio-streaming service. Artists available at debut...

AdWeek News
Mar 31, 2020

Vintage Travel Posters Are Reimagined for Social Distancing
After spending more than three weeks locked away in her two-room apartment in Palo Alto, Calif., Jennifer Baer felt the same pangs of helplessness and heaviness shared by the more than three-quarters of the country currently under stay-at-home orders. A creative designer at NASA, she already felt guilty for not doing more with all the...

AdWeek News
Mar 31, 2020

WPP Implements Hiring Freeze, Cuts Awards and Postpones Salary Bumps Due to COVID-19
WPP has implemented a number of cost-cutting measures in light of the spread of COVID-19. The holding company said it is freezing new hires, reviewing freelance spend and stopping "discretionary" costs, which include travel, hotels and awards show payments. WPP is also postponing planned salary increases for 2020. Members of WPP's executive committee, as well...

AdWeek News
Mar 31, 2020

Adweek Together: The Future of Work
Maria Scileppi has had an enviable career. She's worked for some of the biggest names in advertising, including Young & Rubicam and 72andSunny. She is a past director of the Chicago Portfolio School. And in between, she's had stints at tech companies Autodesk and Dropbox focusing on the future of work. In February, just as...

AdWeek News
Mar 31, 2020

Stand-Alone Spotify Kids App Comes to Canada, France and the U.S.
Beta stand-alone application Spotify Kids was extended to Canada, France and the U.S. Tuesday, after debuting in Ireland last October and expanding into Argentina, Australia, Brazil, Denmark, Mexico, New Zealand, Sweden and the U.K. earlier this year. Spotify Kids is available exclusively to Spotify Premium Family subscribers in those markets. The app is ad-free and...

AdWeek News
Mar 31, 2020

A British Magazine Replaced Its Usual Celeb Cover Stars With Medical Heroes
LONDON--As countries around the world face a shared pandemic, it is the frontline workers who have emerged as the most vital in every society--and none more so than the healthcare workers tirelessly attempting to fight back the spread of COVID-19. Grazia, one of the U.K.'s most popular women's magazines, has dedicated its latest edition to...

AdWeek News
Mar 31, 2020

Spotify Details Changes in Podcasts, Playlists During the Coronavirus Pandemic
In a fitting nod to the era of social distancing, streams of "Don't Stand So Close to Me" by The Police shot up more than 135% on Spotify in recent weeks. The audio-streaming service analyzed trends on its platform for the week of March 19 through 25, when the coronavirus pandemic confined most people to...

AdWeek News
Mar 31, 2020

Tumblr Tries to Give People a Break From News About the Coronavirus Pandemic
Tumblr rolled out a new official blog Tuesday, Cozy.Tumblr.com, to help its users cope with the coronavirus pandemic. Cozy.Tumblr.com is not a place for updates related to Covid-19. Rather, it was created to give people "a safe space where they can find positivity in between all the hard news." Tumblr said the blog will be...

AdWeek News
Mar 31, 2020

Against Dreary Retail Backdrop, Nike Offers a Ray of Hope
Nike surprised investors last week when it reported better than expected third-quarter results, with revenues up 5% globally to $10.1 billion during the period, offering a bit of good news in an otherwise grim news environment for the retail sector. In particular, the athletic goods juggernaut reported only a 5% decrease in sales in Greater...

AdWeek News
Mar 31, 2020

Thinking of Partnering With a Charity? Keep in Mind the Following Compliance Regulations
One thing seems crystal clear right now: there are few segments of society untouched by the havoc of COVID-19. This broad impact means there are countless causes in need of monetary and other support. If your business wants to team up with or otherwise support a cause or charity, think carefully about how you structure...

AdWeek News
Mar 31, 2020

AppsFlyer: TikTok Topped the Media Source Growth Index in H2 2019
Mobile attribution and data analytics company AppsFlyer released the 10th edition of its Performance Index, which analyzes the performance of mobile media sources. For this report, AppsFlyer analyzed 21 billion application installations and 52 billion app opens across more than 16,000 apps from July through December 2019. The report showed that, for the first time,...

AdWeek News
Mar 31, 2020

Tokyo Olympics' New Date; Ryan Reynolds' Mint Mobile Surprise: Tuesday's First Things First
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Today's Top Coronavirus News from the Ad World Keep up...

AdWeek News
Mar 31, 2020

Opendorse for Business Brings the Social Media Publishing Tool Beyond Sports
Social media publishing tool Opendorse was all set to expand beyond its sports roots and make its solution available to businesses of all types earlier this month, but then, sports ground to a halt due to the coronavirus pandemic. However, co-founder and co-CEO Blake Lawrence believes the time is now right, unveiling the company's new...

AdWeek News
Mar 31, 2020

IAB Postpones NewFronts for Almost 2 Months
Three weeks after shifting this year's Digital Content NewFronts to a virtual event in light of the novel coronavirus, the Interactive Advertising Bureau is now postponing the entire annual event for nearly two months. The NewFronts, which had been slated to take place April 27-May 6, have been moved to the week of June 22,...

AdWeek News
Mar 31, 2020

Here Are the Brands and Organizations Finalists for the 12th Annual Shorty Awards
The brands and organizations finalists were revealed for the 12th Annual Shorty Awards, which will be handed out virtually (due to the coronavirus pandemic) Sunday, May 3. A total of 10 new categories were added this year: Fitness, Health and Medical, Health and Wellness, Instagram Live, LinkedIn, LinkedIn Video, Pharma and Healthcare, Podcast, Sports and...

AdWeek News
Mar 31, 2020

Developers Can Begin Integrating Snapchat Stories Into Their Apps
Developers can begin incorporating Snapchat Stories into their applications following Tuesday's addition of App Stories to the Snap Kit tool set. Snap Inc. said App Stories will enable developers to leverage Snapchat's technology and community of 218 million people who open the app's camera every day in order to build a content ecosystem and drive...

AdWeek News
Mar 31, 2020

Savvy Distilleries Are Putting in Extra Effort to Make Their Hand Sanitizers Look Stylish
Last year, the family-owned distillery Mammoth decided to invest several thousand dollars in a professional roll printer so it could make labels at its home office in Central Lake, Mich. Mammoth runs three tasting rooms and makes a full line of rye, bourbon, vodka and gin, so it already has a standing contract with a...

AdWeek News
Mar 30, 2020

Major League Soccer Kicks Off MLS Unites Campaign
Major League Soccer kicked off its MLS Unites campaign as a way to spotlight efforts by the league and its teams, players and fans during the coronavirus pandemic that put play on halt. Commissioner Don Garber said in an email to fans that the goals of MLS Unite are to educate and inform fans on...

AdWeek News
Mar 30, 2020

Why Workers Are Going on Strike at Whole Foods, Amazon, GE and Instacart
Jordan Anderson, an Instacart full-service shopper in Portland, Oregon, started her job in April 2019. At first, she was making enough to sign a lease on an apartment. By December, however, she was borrowing money for rent. But it's not because Anderson couldn't get enough work. "I'm grossing around $2,000 a month and netting about...

AdWeek News
Mar 30, 2020

Amazon Extends Its Warehouse Product Restrictions, Causing More Seller Angst
In an email to sellers, Amazon said the limitations it imposed on the products it will accept at its warehouses will extend beyond its original estimate of April 5, but it is broadening the list of goods it will accept "on an item-by-item basis." The email from its Fulfillment by Amazon (FBA) unit, which was...

AdWeek News
Mar 30, 2020

Amazon Extends Warehouse Product Restrictions, Causing More Seller Angst
In an email to sellers, Amazon said the limitations it imposed on the products it will accept at its warehouses will extend beyond its original estimate of April 5, but it is broadening the list of goods "on an item-by-item basis." The email from its Fulfillment by Amazon (FBA) unit, which was reviewed by Adweek,...

AdWeek News
Mar 30, 2020

Facebook Rolls Out Experiments to Simplify the Campaign Testing Process for Marketers
Facebook rolled out Experiments, a way for marketers to combine the results of multiple types of tests of their ad campaigns in order to optimize their performance and develop a deeper understanding of their impact. The social network said in a blog post that Experiments combines testing elements previously referred to as Test and Learn...

AdWeek News
Mar 30, 2020

Macy's Furloughs Most Employees Due to Financial Struggles and COVID-19 Closures
For the second half of March, all department stores under the red, star-shaped Macy's, Inc. umbrella, have been shuttered due to the ongoing COVID-19 crisis. While online shopping is still available for consumers, closing down the almost 870 physical locations of Macy's properties has hit the business hard. In a statement today, Macy's, Inc. announced...

AdWeek News
Mar 30, 2020

Facebook Updates Its Download Your Information Tool, Instagram's Download Your Data
Facebook is adding new types of data to its Download Your Information tool and Instagram equivalent Download Your Data. The company wrote in a Newsroom post, "Over the past decade, we've been working to extend the functionality of our self-service data access tools to help people access data in meaningful ways. Today's step is part...

AdWeek News
Mar 30, 2020

Ryan Reynolds Left Voicemails for Mint Mobile Subscribers
In a voicemail that began popping up on the phones of every Mint Mobile subscriber on Friday, the cell carrier's eccentric owner Ryan Reynolds announced a new Unlimited Data For All plan to help folks out during the coronavirus pandemic. Reynolds bought an ownership stake in the budget mobile carrier in November, saying at the...

AdWeek News
Mar 30, 2020

Burger King, Popeyes Give Workers a Bonus, 14 Paid Sick Days
In an open letter released today, Restaurant Brands International CEO Jose Cil laid out how the company's three restaurant chains--Popeyes, Burger King and Tim Hortons--would respond to the coronavirus epidemic. For U.S.-based chains Popeyes and Burger King, employees at corporate-owned restaurants in North America will get 14 days of paid sick leave if they are...

AdWeek News
Mar 30, 2020

As Coronavirus Squeezes the Ad Industry, Local Publishers Are Feeling the Pain
Thousands of journalists have lost their jobs in recent years, with the biggest blows dealt at the local level. As other businesses recovered after the 2008 financial crisis, they took their digital ad dollars to Facebook and Google instead of publishers' websites and news pages. Local news organizations still haven't found their footing. Now, news...

AdWeek News
Mar 30, 2020

Publishers May Lower Their Standards on Ad Quality in Search of Revenue
Publishers today face a similar challenge as they did during the 2008 financial crisis: the risk of lowering their advertising standards in search for short-term profits as the U.S. economy likely stares down a recession. In 2008, publishers searching for revenue at time when advertising fell off a cliff lowered their standards on ads, causing...

AdWeek News
Mar 30, 2020

With SXSW Canceled, The Fader Takes a Mainstay Music Experience Digital
The Fader was one of many brands to drop out of SXSW days before the host city of Austin, Texas canceled the event due to public health concerns over COVID-19. The decision was heartbreaking for the music magazine, which had to scrap plans for Fader Fort, its annual multi-day concert experience showcasing local and emerging...

AdWeek News
Mar 30, 2020

Sesame Street's Famous Fuzzy Residents Star in Kid-Friendly PSAs About COVID-19
Instead of teaching young children how to brush their teeth with the help of snazzy beats and celebrity pals, Elmo's popular "Brushy Brush" tune has gotten a lyrical update to reflect the new realities of the coronavirus pandemic. Elmo dropped a COVID-19 remix of "Washy Wash" with some of Sesame Street's other beloved Muppets in...

AdWeek News
Mar 30, 2020

Several of Spring's Biggest Cable Series Delayed Due to COVID-19
Over the past several weeks, the coronavirus pandemic has sent shockwaves through the television industry, shutting down almost all production and leaving advertisers scrambling as almost all major sporting events were canceled. While cable networks that don't broadcast sports were excluded from the initial round of coronavirus-related ad sales frenzy, they are now dealing with...

AdWeek News
Mar 30, 2020

The Frito-Lay Snack Society Is an Invite-Only Fan Club for Chip Lovers
When Frito-Lay devotee Abby Nierman got a direct message on Instagram from the snack food giant inviting her to join its fan club, The Frito-Lay Snack Society, she was more than a little surprised. "I definitely screenshot it and dropped it into my group chats," Nierman said. Her friends and family, on the other hand,...

AdWeek News
Mar 30, 2020

Burger King Is Advertising a ‘Quarantine Whopper' You Can Make at Home
Advertising in the quarantine era is no simple task. Many companies are simply closed for business, meaning there's not much to advertise anyway. And those that do still have things to promote have to walk a delicate line of sensitivity, with tremendous brand risk for those who botch their messaging during these unprecedented times. Burger...

AdWeek News
Mar 30, 2020

Adweek Together: This Nation Is Now Flattening the Curve
Despite more than 9,600 reported cases of COVID-19, the Republic of South Korea has managed to begin flattening the curve--meaning that a region has finally slowed the progress of the coronavirus. March 8 was a turning point for the country: Though infections were still increasing, the rate of new cases has begun leveling off. How...

AdWeek News
Mar 30, 2020

NHL Continues Rolling Out Social Initiatives to Keep Fans Busy During Covid-19 Suspension
The National Hockey League came up with two more new ways to keep its fans entertained via its social platforms while its season remains on ice due to the coronavirus pandemic. Voting is now open for the Greatest Moments of the 2019-20 NHL Season ... So Far, a daily, bracket-style interactive format that lets fans...

AdWeek News
Mar 30, 2020

This Agency Brings a Virtual Slice of Las Vegas to Your Next Zoom Gathering
One of the byproducts of the coronavirus pandemic is a mass movement to work from home. Videoconferences have become the norm for most workplaces, yet there are ways to inject a bit of happiness into an otherwise bleak crisis. As Zoom becomes the preferred home for workplace meetings, many groups are staying on the platform...

AdWeek News
Mar 30, 2020

Facebook Pledges Another $100 Million to Support the News Industry
Facebook said Monday that it will invest $100 million to help support the news industry during the coronavirus pandemic: $25 million in emergency grant funding for local news via its Facebook Journalism Project, and $75 million in additional market spending to help move money to news organizations globally. Vice president of global news partnerships Campbell...

AdWeek News
Mar 30, 2020

Havas New York Makes Wellness Part of the Work-From-Home Routine
As people everywhere do their best to navigate the necessity of working remotely, the New York offices of Havas has built up a series of programming to help keep creatives--and anyone else who'd like to join in--growing mentally and spiritually. Recently made widely available, Havas New York's Creative Consciousness initiative is an evolution of programming...

AdWeek News
Mar 30, 2020

Creating an Advertising World That My 17-Year-Old Self Would Want to See
As I reflect on generational equality, the theme of 2020's International Women's Day--which, in my opinion, deserves far more space than a day or even a month--my mind goes back to the recent debate as to whether this year's Super Bowl halftime show was objectifying or empowering. Despite positive momentum on the gender equality front...

AdWeek News
Mar 30, 2020

Instagram: Here's How to Raise Money for Nonprofits Fighting the Coronavirus
Instagram recently updated the Donation sticker in Instagram Stories to highlight organizations that are helping to fight the coronavirus. If you want to create a campaign to raise money for one of these nonprofits, our guide will show you how this is done. Note: These screenshots were captured in the Instagram application on iOS. Step...

AdWeek News
Mar 30, 2020

3 Ways Marketing Strategies Will Need to Shift to Deal With Coronavirus Complications
Traditionally, industry events and conferences are considered an important opportunity for b-to-b marketers to network with potential prospects and help fill their pipelines. In fact, more than half of b-to-b marketers use in-person events and trade shows to drive lead generation. Unfortunately, we're living in a world in which face to face interactions at conferences...

AdWeek News
Mar 30, 2020

On the Adweek Podcast: How We're Coping During Quarantine
These are challenging times. Last week, we asked you to tell us how you're doing during coronavirus. We're humbled and grateful for your responses, and dedicate week's episode to sharing your stories from around the nation about making lemonade out of lemons, experiencing silver linings, tackling tips on juggling WFH and taking care of yourself....

AdWeek News
Mar 30, 2020

Here's Some Good News in the Coronavirus Crisis: Agencies are Still Hiring
Though The One Club is known for its awards programs, show and Creative Week, it underscores the core mission of the nonprofit by giving support to the people in advertising. "If there's anything that we can do to help, we will do it," said Kevin Swanepoel, CEO, One Club. As the agency community gets to...

AdWeek News
Mar 30, 2020

IOC Sets New Dates for Postponed 2020 Tokyo Olympics
The Summer Olympics, postponed last week as a result of the novel coronavirus pandemic, have been rescheduled. The Games--which will still be called the Olympic Games Tokyo 2020--will take place from July 23-Aug. 8, 2021. The Paralympic Games will be held from Aug. 24-Sept. 5, 2021. The new dates were agreed upon today by the...

AdWeek News
Mar 30, 2020

New Jack Daniel's Ad Toasts Social Distancing—and Connection—During Coronavirus
Agencies and brands must now contend with a new production reality when it comes to releasing work that connects to the coronavirus pandemic. Instead of location shoots, most rely on stock footage or user-generated content. Jack Daniel's new spot from Energy BBDO uses the latter. "We've all had to rapidly adapt to this new reality,...

AdWeek News
Mar 30, 2020

New Jack Daniel's Ad Toasts Social Distancing—and Connection—During Coronavirus Times
Agencies and brands must now contend with a new production reality when it comes to releasing work that connects to the coronavirus pandemic. Instead of location shoots, most rely on stock footage or user-generated content. Jack Daniel's new spot from Energy BBDO uses the latter. "We've all had to rapidly adapt to this new reality,...

AdWeek News
Mar 30, 2020

Oregon's Blunt Message; HQ Trivia Is Back: Monday's First Things First
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Oregon Launches Blunt COVID-19 Message: Stay Home or You Could...

AdWeek News
Mar 28, 2020

Oregon Launches Blunt COVID-19 Message: Stay Home or You Could Accidentally Kill Someone
In the handling of communications of the coronavirus crisis, some state leaders have emerged as direct, strong voices. New York Governor Andrew Cuomo is likely the best example, but others have been forceful advocates for keeping citizens safe. In Oregon, however, Governor Kate Brown faced criticism for her fumbling of the state's lockdown. The indecisiveness...

AdWeek News
Mar 27, 2020

YouTube to Viewers: #StayHome #WithMe During the Coronavirus Crisis
YouTube introduced its #WithMe initiative in 2010 as a way to encourage people to do things together, and Friday, it incorporated #WithMe into its #StayHome effort to stress the importance of adhering to social distancing guidelines during the coronavirus pandemic. The Google-owned video site said, "From Cook With Me to Clean With Me, Jam With...

AdWeek News
Mar 27, 2020

How a Derailed Corporate Branding Launch Turned Into a New Hispanic Recovery Effort
What do you do when a major corporate diversity initiative's launch is sidelined by a global pandemic? If you're Claudia Romo Edelman and you've spent your entire career marketing humanitarian campaigns, you pivot and find a way to help. Hispanic Star was all set to launch March 26 with a sponsorship rollout and special Spanish-language...

AdWeek News
Mar 27, 2020

Teads Curbs Revenue Guarantees as Ad-Tech Industry Braces for Cuts
In a sign of the long-feared economic slowdown coming to pass, third-party revenue platforms for publishers are quietly revamping their payment processes. Sources say that Altice-owned monetization platform Teads has spent the last week notifying publishers that its earlier revenue guarantees may not materialize, while fellow ad-tech company GumGum has proposed extended payment terms. According...

AdWeek News
Mar 27, 2020

With Travel on Hold, United Airlines Donates Media Space to Unicef
As companies struggle with how to change their messaging or opt to cancel media buys outright during the coronavirus crisis, some are donating their planned ads to help organizations involved in relief efforts. United Airlines--which has had to cut domestic capacity by 52% since the crisis began--is donating the media space purchased for its spring...

AdWeek News
Mar 27, 2020

How the NFL Quickly Turned Around a PSA Involving Over 50 of the League's Stars
In the sports world, several companies are ramping up their fundraising efforts to help with COVID-19 relief. Nike, for example, committed an initial $15 million while also promoting indoor activity through the brand's app. Individual athletes continue to donate to various causes, including helping stadium staff manage the lack of income as leagues stay shut...

AdWeek News
Mar 27, 2020

Cottonelle Discourages Toilet Paper Hoarding in New Campaign
Once a common household staple, toilet paper has quickly become a hot product in high demand as consumers engage in panic buying amid the ongoing coronavirus pandemic. Last week alone, U.S. sales of toilet paper were up more than 120% when compared to the same time last year, according to Nielsen. In a new ad...

AdWeek News
Mar 27, 2020

The Actors From Contagion Want You to Stay Home and Wash Your Hands
Like so many other people anxious about the novel coronavirus, you may have watched the 2011 pandemic-themed film Contagion recently. And while it's still a sensationalized movie, of course, it turns out there is a lot of scientific expertise that went into the making of it. In part because of the film's resurgence in popularity--it...

AdWeek News
Mar 27, 2020

Streamers Ramp Up Free Trials and Other Giveaways for Housebound Americans
Star Trek fans got a gift from actor Patrick Stewart this week: a free month of CBS All Access, the streaming service that is home to his new series, Star Trek: Picard, which just aired its Season 1 finale. In an Instagram post, Stewart, whose character Jean Luc-Picard first appeared in the series Star Trek:...

AdWeek News
Mar 27, 2020

Google Commits Over $800 Million to the Fight Against the Coronavirus
Alphabet and Google CEO Sundar Pichai detailed a commitment of more than $800 million to support small and midsized businesses, health organizations, governments and health workers on the front lines during the ongoing coronavirus pandemic. Pichai said in a blog post Friday that $250 million in ad grants will go to the World Health Organization...

AdWeek News
Mar 27, 2020

Facebook Live Becomes More Accessible During the Covid-19 Crisis
There have been more than 8.5 billion Facebook Live broadcasts since the feature debuted in August 2015, and the coronavirus pandemic was a driving force behind a 50% jump in viewers during the past month. Facebook cited examples of Facebook Live usage during the Covid-19 crisis, including virtual concerts, live zoo safaris, cooking demonstrations and...

AdWeek News
Mar 27, 2020

Publicis Health Introduces Chief Patient Officer Position
Publicis Health, the wellness vertical of Publicis Groupe, has hired Susan Manber in the newly created role of chief patient officer, effective immediately. A Publicis Health spokesperson explained that the role was conceived some time ago, well before the ongoing coronavirus crisis. "This position has been in the works for a number of months in...

AdWeek News
Mar 27, 2020

Olympic Sponsors May Rethink Marketing to Reflect Current Events After Delay of Summer Games
When it comes to major marketing events, it doesn't get much bigger than the Olympics. Though Super Bowl spots may run at a higher price, for major Olympic sponsors, the event offers 16 days of constant opportunity to communicate with consumers. Olympic marketing plans are years in the making; oftentimes the beginning stages of planning...

AdWeek News
Mar 27, 2020

ANA Establishes New Coronavirus CMO Coalition
The Association of National Advertisers has formed a coalition of CMOs, including top marketers from some of the world's most influential brands, to address the unique challenges facing marketers during the coronavirus pandemic. "We're once again turning our leadership community of CMOs into the force for action that our industry needs now," said ANA CEO...

AdWeek News
Mar 27, 2020

Why Retailers Close Their Ecommerce Shops During a Lockdown
With the vast majority of the retail industry labeled "inessential" by state and local authorities, everyone from mom-and-pop operations to major retailers have had to lock up shop because of the coronavirus. Although ecommerce provides an opportunity to make sales despite store closures, some brands are shelving their online platforms as well, whether to remain...

AdWeek News
Mar 27, 2020

TV Time Spikes for Kids Stuck at Home During Coronavirus
It's no surprise that as Americans across the country are being told to stay home or shelter in place, national television usage is up. But new data from Nielsen shows that kids are spending considerably more time in front of the television than other audience demos--and many of them are playing video games. From March...

AdWeek News
Mar 27, 2020

Adweek Together: How Publishers and Ad Buyers Are Adapting
Adweek is among the hundreds of publications working through the new realities of doing business during a pandemic. Our sales team is seeking out new business while modifying existing deals, our branded content team is serving the community through packed webinars, and the editorial team is keeping the industry informed and updated through the magazine...

AdWeek News
Mar 27, 2020

D&AD 2020 Festival Canceled, but Awards Will Go On
The D&AD Festival 2020 has been canceled due to the ongoing threat from COVID-19, but the organization will still continue its awards program this year. The three-day creativity festival was supposed to place May 19-21 in London, but the event's organizers have opted to forgo it this year to prioritize the "health and well-being" of...

AdWeek News
Mar 27, 2020

UN Issues Global Call to Creatives in Response to COVID-19
The United Nations wants your help. With the World Health Organization spearheading the global response to the coronavirus pandemic, for the first time ever the UN is issuing an open brief to creatives everywhere to help spread health messages around the coronavirus pandemic designed to be effective, accessible and shareable. The goal is to preemptively...

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