|
Mar 19, 2024
In a sea of waste-heavy and formulaic activations at South by Southwest (SXSW), the Delta Lounge--one of the 2024 festival's buzziest experiential marketing installations--aimed to buck some of the trends that have shaped brand activity at the event in recent years. With its focus on delivering a luxury experience to all SkyMiles members, new and...
|
|
Mar 19, 2024
Starbucks is the latest brand to shelve the chief marketing officer (CMO) title. Instead, it has unveiled a new structure that will see regional chief executive officers (CEOs) take responsibility for the business in each market. The coffee chain has promoted current CMO, Brady Brewer, to CEO for its international business. In a statement, the...
|
|
Mar 19, 2024
The group creative director gets pulled in many different directions at once. As the step up from the creative director and below the executive creative director and chief creative officer, the GCD can be both a maker and a director, sometimes in the same day. A good group creative director is like a point guard...
|
|
Mar 19, 2024
Bark, the dog-centered toy and treat brand, introduced a new line of dog treats earlier this month inspired by classic cartoon cereal mascots. The brand's goal is to "make the world of dogs more like the world of children," said Dave Stangle, Bark's vice president of brand marketing. So, naturally, the cereal aisle was the...
|
|
Mar 19, 2024
Media company Gallery Media Group, which operates a portfolio of editorial titles and social handles including PureWow and @cocktails, has tested an experiential model whose structure blends influencer marketing with the offerings of a content studio, according to chief revenue officer Chris Anthony. Known internally as its Events for Content strategy, it aims to increase...
|
|
Mar 18, 2024
In 2021, Coca-Cola handed WPP its $4 billion ad account. At the time, it gave new bespoke agency Open X a brief to change its marketing output from a "majority analog to 60% digital" and curate more live experiences. With the recent debut of Coca-Cola's "Foodmarks" campaign--which spotlights locations that are culturally relevant for the...
|
|
Mar 18, 2024
In 2021, Coca-Cola handed WPP its $4 billion ad account. At the time, it gave new bespoke agency OpenX a brief to change its marketing output from a "majority analog to 60% digital" and curate more live experiences. With the recent debut of Coca-Cola's "Foodmarks" campaign--which spotlights locations that are culturally relevant for the brand...
|
|
Mar 18, 2024
Last year, Pereira O'Dell (POD) employees evaluated the agency's marketing tactics as though it were one of their clients, and concluded that it needed to reorganize. Aiming to unify the agency's external messaging, POD leaders merged its new business, public relations and talent teams, incentivizing each group to work toward a common goal. POD leaders...
|
|
Mar 18, 2024
Throughout Kristen Cavallo's 30-year career, she's never backed down from an opportunity to defend creativity. Cavallo rose to the top of the industry by leading the rebuilding of The Martin Agency into a powerhouse. But she became arguably one of the industry's biggest provocateurs by defending agencies' work following comments about Coinbase's Super Bowl ad...
|
|
Mar 18, 2024
In order to encourage college basketball fans to get their March Madness brackets in for a chance to win $100,000, Pepsi is using "A.I." to offer "the Answer(s)," in its DraftKings Zero Right Bracket Challenge. Well ... sort of. In "A.I. Can Do That?," basketball fans of a certain age will immediately get the joke...
|
|
Mar 18, 2024
As it celebrates its 45th anniversary, ADWEEK is entering a new era with the appointment of Ryan Joe as its editor in chief. A graduate of UCLA and Columbia University, Joe joins from Business Insider, where he has spent the last three years as its advertising editor. He previously served for eight years as managing...
|
|
Mar 18, 2024
K-pop groups Stray Kids and Itzy can bring Coca-Cola deeper into South Korean music fandom and its young global audiences, but maintaining those connection requires immersing the brand in the culture behind the pop. Coca-Cola's Creations platform has linked the brand with musicians including Ava Max, Rosalia, Marshmello and the Jonas Brothers, designers including Pac...
|
|
Mar 18, 2024
Tonies, an interactive audio platform for children, has named creative business Anomaly as its agency of record to support its global growth ambitions. Tonies creates audio-based story boxes that allow parents and children to download child-safe audio. The company has now sold over 5.7 million Tonieboxes and 72 million Tonies figures that help power the...
|
|
Mar 18, 2024
Organization guru Marie Kondo has inspired countless people around the world to tidy up. Known for her inventive folding techniques and mantra to only keep things that "spark joy," she's wielded her influence through multiple Netflix series and best-selling books. In Kondo's latest venture, she repurposes empty pasta boxes as packaging to ship clothes she...
|
|
Mar 15, 2024
On this week's episode of TechMagic, host Cathy Hackl is at SXSW. She shares what she has seen and previews her talk about spatial computing and AI wearables on the XR stage. Hackl and guest host Lee Kebler discuss gaming news, spatial computing and the spatial computing market. They also talk about AI safety and...
|
|
Mar 15, 2024
Ahead of this weekend's National Women's Soccer League kickoff, Disney Advertising added two sponsors to its sports marketing roster. Ally and CarMax have officially signed on to sponsor the NWSL on ESPN ahead of the season start on Saturday at 1 p.m. on ABC, ESPN Deportes and ESPN , with the Kansas City Current taking on...
|
|
Mar 15, 2024
SiriusXM, following its recent appearance in the Academy Awards telecast, has made another high-profile media buy, this time in Taylor Swift's The Eras Tour concert film now airing on Disney . The brand is rerunning its poignant 60-second spot called "A Life in Sound" during the exclusive streaming event that kicked off today and allowed less...
|
|
Mar 15, 2024
Marketing has never been easy, but inflation has challenged the majority of CMOs to do more with less and stretch their constrained budgets without compromising results. Now more than ever, marketers must spend smartly and hit their KPIs in the most cost-effective way possible. And yet, over one-third of CPG marketers are unsure if they've...
|
|
Mar 15, 2024
ESPN, Fox and Warner Bros. Discovery's upcoming sports streaming platform has scored a former Apple exec as CEO. Top line Today, the three companies named Pete Distad as CEO of their new joint sports streamer. Distad most recently served as an executive at Apple for a decade and also spent six years at Hulu. Between...
|
|
Mar 15, 2024
On this week's episode of Marketing Vanguard, host Jenny Rooney sits down with Squarespace chief creative officer David Lee to discuss the intricacies of creativity, brand strategy and the evolving role of in-house capabilities. During the conversation, Lee shares his journey from the agency world to Squarespace and the company's focus on design, creativity and...
|
|
Mar 15, 2024
On this week's episode of Marketing Vanguard, ADWEEK's Jenny Rooney sits down with Gerald Youngblood, chief marketing officer of Lenovo North America, to explore the company's transformation and the evolving role of marketing in the tech industry. During the conversation, Youngblood shares his journey in the world of technology and marketing, the importance of balancing...
|
|
Mar 15, 2024
Jameson Irish Whiskey is not letting the fact that it's a Leap Year get in the way of having its first proper Saturday St. Patrick's Day celebration in years. In fact, the brand brought in Saturday Night Live's Colin Jost and Michael Che to spread the word about "St. Patrick's Eve," a totally made-up holiday...
|
|
Mar 15, 2024
It's probably a sign of the times that reality stars like Hannah Brown--an alum of The Bachelor, The Bachelorette and Dancing With the Stars--has not only finished writing her second book, but that it's also a romance novel. Set for release on May 7, Mistakes We Never Made is a story that Brown has called...
|
|
Mar 14, 2024
The legal fallout between MediaLink founder Michael Kassan and its owner, United Talent Agency (UTA), has caught the world's entertainment and advertising industries by surprise, including many within the management consultancy itself. Now MediaLink, without its figurehead, is facing questions about its leadership plans moving forward, as the succession plan for Kassan has long been...
|
|
Mar 14, 2024
TikTok's future in the U.S grew more uncertain after the House passed a bipartisan bill Wednesday that would force China-based ByteDance to sell TikTok within 165 days or face a nationwide ban. This comes on the heels of escalating concern in Washington over China's access to Americans' data. Introduced last week, the bill still needs...
|
|
Mar 14, 2024
The creative leadership machine at FCB keeps churning. As Susan Credle starts her transition from FCB to global creative advisor for IPG. FCB Chicago hired Pedro Perez as chief creative officer, taking over from Andres Ordonez, who was promoted to global CCO at FCB. Credle, who will continue to serve as chair of global network...
|
|
Mar 14, 2024
Aside from inflation, unemployment and the upcoming election, marketers have yet another challenge on their hands in 2024: consumer anxiety. On the latest episode of Yeah, That's Probably an Ad, ADWEEK community editor Luz Corona sat down with Forrester vice president and principal analyst Dipanjan Chatterjee live from The Podcast Lounge at Commerceweek, sponsored by...
|
|
Mar 14, 2024
Impossible Foods, following through on a pledge in 2023 to revamp its marketing, debuted new branding and packaging for its meat alternatives, trying to boost a battered category and win over new consumers. The effort, announced at the annual Natural Products Expo West conference near Los Angeles, addresses a few of the nascent industry's pain...
|
|
Mar 14, 2024
Sports brand Overtime penned a new distribution deal with the National Football League on Thursday, an expansion of a prior partnership between the two parties and a key cosign for the 8-year-old company. The Overtime portfolio now includes four proprietary sports leagues, their media rights partnerships, an arena in Atlanta and an apparel and licensing...
|
|
Mar 14, 2024
How can brands stand out to consumers and vie for their ever-elusive dollars? It turns out storytelling is just as important when it comes to commerce as in any other form of media. On February 28 and 29 attendees heard from experts as they discussed the skills and investment needed to build an optimal brand...
|
|
Mar 14, 2024
Irish stout is one of the most popular St. Patrick's Day drinks, with WalletHub finding that 13 million pints are consumed worldwide on March 17--819% more than a typical day. But Kahlua is urging revelers craving a rich drink to rethink their beer order and opt for an espresso martini instead. The "Feliz St. Patrick's...
|
|
Mar 14, 2024
Thanks to his background in theoretical physics, Jonathan Roberts may be one of the few people alive who can credibly claim to understand ad tech. Before joining About.com in 2013, the University of Oxford academic spent more than a decade as a researcher, making dark matter predictions for the Large Hadron Collider at CERN and...
|
|
Mar 14, 2024
In 1961, an 18-year-old George Harrison opened a copy of the Liverpool Echo and saw an ad for a used electric guitar. It was a 1957 Gretsch Duo Jet--coal black, more chrome than a Cadillac. The seller, a Cunard crewman, wanted 75 pounds. "I rushed right over to see it," Harrison would recall years later,...
|
|
Mar 14, 2024
Sarah Freund is very much in the prime of her career as director of media at Brill Media. But she's already living the life of a snowbird: summers in her native northern Michigan close to family, and the rest of the year in Hawaii, where she's taken up the practice of hula dancing. "My parents...
|
|
Mar 14, 2024
The Paris 2024 Paralympic Games are set to be the most watched in its history, with a record 160 broadcasters signing up to cover the event. That will be welcome news for sponsors, but for organizers it marks a whole new step forward for the para movement. The previous Paralympic Summer games, held in Tokyo...
|
|
Mar 13, 2024
The ad sales teams at Warner Bros. Discovery and CBS are dancing their way through March. Ahead of Selection Sunday on March 17, the NCAA Division I Men's Basketball Tournament's advertising inventory is "essentially sold out" across both companies. "This will be the best revenue tournament we've ever had," Jon Diament, evp of advertising sales...
|
|
Mar 13, 2024
Both men and women think about health a lot. Not surprisingly, though, how they think about it and how they think about health for the other gender, is completely different. As a result, women are taking on the unofficial role of "chief medical officer" within their families. This year, our agency conducted an independent study...
|
|
Mar 13, 2024
Ferrero Group, the chocolate company encompassing the Kinder, Nutella and Tic Tac brands, awarded its U.S. media management duties to Dentsu Media agency iProspect at the end of February. Given the agency already manages the majority of Ferrero's budget outside the U.S., this win solidifies iProspect's place as Ferrero's media agency of record. A source...
|
|
Mar 13, 2024
As the digital era continues to evolve, the way we consume media transforms significantly. To explore the complexities and opportunities within the streaming industry and get a glimpse into how companies are navigating these changes, we sat down with Romina Rosado, evp and general manager of Hispanic streaming at NBCUniversal's Telemundo Enterprises. She shares her...
|
|
Mar 13, 2024
Tubi's groundbreaking basketball documentary, Shattered Glass: A WNBPA Story, almost didn't happen. The film, which premiered Jan. 31 on Tubi in partnership with Puma, gives an all-access, behind-the-scenes look at the lives of WNBA superstars Jonquel Jones, Breanna Stewart and Nneka Ogwumike, seeing how the MVPs rose to fame when all the odds were stacked...
|
|
Mar 13, 2024
Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, from Albertsons Media Collective. The Garage dives into the why, the how and the who cares of retail media innovation. In the season one finale, our hosts sit down with...
|
|
Mar 13, 2024
The NWSL is back, and it wants fans to know it. Ahead of this weekend's season kickoff, the National Women's Soccer League unveiled the latest iteration of its "We Play Here" sports marketing campaign with the new 60-second spot,"Keep Up." From agency Cartwright, "Keep Up" debuts today on paid TV, digital and social properties, the...
|
|
Mar 13, 2024
Google launched its artificial intelligence-powered search engine, Search Generative Experience, in beta last May, sending publishers scrambling to prepare for a significant disruption in organic search traffic, with potential declines ranging from 20% to 60%, according to media executives and search engine optimization experts interviewed for this story. A decrease in search traffic for publishers...
|
|
Mar 13, 2024
Three-time Grammy Award-winning artist, philanthropist and entrepreneur Megan Thee Stallion is set to discuss her authenticity when it comes to fan engagement as the "Hot Girl Coach" comes to Social Media Week. Set to speak on day two of this year's event, Megan Thee Stallion will take to the main stage to talk through her...
|
|
Mar 13, 2024
Having multiple chief creative officers isn't the norm for most agencies, but AKQA has quintupled down the CCO role with the recent promotion of two creatives. That means AKQA has five CCOs with global remit. Shu Hung and Johnny Budden have been promoted to chief creative officers at AKQA, up from executive creative directors, joining...
|
|
Mar 13, 2024
After the success of its star-studded campaign at the Grammy Awards and Super Bowl, Dunkin' took a different approach to its marketing with an ad focused on real franchisees. Produced by Ben Affleck's agency, Artists Equity, the 30-second spot tells the story of three generations of women who have operated a Dunkin' in the small...
|
|
Mar 13, 2024
Many of Americans' favorite brands--think Oreo, Dove, Tide and Snickers, for example--rely on the availability of cheap, disposable packaging made mostly of plastics. Experts say shifting away from single-use plastic packaging is necessary, but it'll require systemic, expensive changes to how Americans get their snacks--and most of their groceries, personal care products and cleaning supplies....
|
|
Mar 13, 2024
Mark Twain didn't originate the saying, "the clothes make the man," but he did famously add his own kicker to that old proverb: "Naked people have little or no influence on society." Men's Wearhouse might agree, as the 50-year-old boutique retailer launches its first 2024 ads with new agency Party Land, experimenting with over-the-top humor...
|
|
Mar 13, 2024
For a sector of the economy tasked with persuading consumers to choose one eyeshadow, streaming service or insurance provider over all the others, advertising and PR don't always look like the general public. More than half of the people employed in the industry are women. Nearly 4 in 5 are white. Agencies and public relations...
|
|
Mar 13, 2024
Retail media is having a moment. Global spending in the category is expected to hit $140 billion in 2024, per eMarketer. That's a 22% increase versus 2023, and it's predicted to jump another 18% to nearly $166 billion in 2025. To give those numbers some context, retail media now makes up roughly one-fifth of global...
|
|
Mar 13, 2024
MediaLink chief executive Michael Kassan has left the business in a surprise move, with owner United Talent Agency (UTA) claiming to have fired the media veteran, while he claims that he resigned. Both sides are now suing each other. Legal papers were filed yesterday (March 12) by Kassan in Los Angeles for a sum of...
|
|
Mar 13, 2024
Museums are sometimes seen as dusty, irrelevant institutions in the digital era. Young people may be more interested in scrolling TikTok than staring at a painting or sculpture in an art gallery. The V&A Museum in London is tackling that challenge head-on with an elaborate campaign that caters to a wide range of specific and...
|
|
Mar 12, 2024
Everyone has their favorite skincare and makeup products, but how do you keep up with the latest trends and discover new products before they become popular? Ipsy is a personalized beauty membership service that can help with that. Ipsy is a powerful marketing platform for the beauty industry bringing together brands, creators and highly engaged...
|
|
Mar 12, 2024
Retail media was one of the biggest industry conversation starters of 2023. Every retailer from Dollar General to Cars.com has launched a retail media network to capitalize on their existing first-party data. As both a new channel and data layer empowering existing channels, it has the potential to transform the advertising industry. But one question...
|
|
Mar 12, 2024
Over the past 20 years, Steven Moy has worked his way through a handful of advertising's biggest holding companies. Moy, who is leaving his post as Barbarian CEO, wanted to have a much smaller remit in his new gig as CEO of L&C, a small independent creative shop founded by Rolando Cordova and Gian Carlo...
|
|
Mar 12, 2024
Stella Artois enlisted soccer legend David Beckham as its brand ambassador as it seeks growth around the world with a new platform. Beckham stars in a commercial that will be part of a yearlong campaign for the Anheuser-Busch InBev brand and introduces the slogan, "Worth More." The new tagline builds on the well-known and long-running...
|
|
Mar 12, 2024
For those in any doubt, women's soccer can be a brutal sport, as ecommerce giant Amazon's European campaign portrays through bumps, scrapes and post-match recovery. In creative agency adam&eveDDB's first work for Amazon, "The Grit" celebrates the spirit of the women's game with 30- and 60-second edits. Directed by BAFTA-nominated director Molly Manning Walker, the...
|
|
Mar 12, 2024
During a year when scripted content became stunted by the Hollywood strikes, Channing Dungey, ADWEEK's 2024 TV Executive of the Year, just kept making it work. In 2020, Dungey became chairwoman and CEO of Warner Bros. Television Group, making her one of the premier Black executives leading the charge in the television industry. However, the...
|
|
Mar 12, 2024
Presenting Adweek's 2024 Digital & Tech Hot List blurbs. Check out the full list here. Microsoft Satya Nadella Digital & Tech Executive of the Year Microsoft has long been the elder statesman of tech giants, a reliable cash cow for investors, but not necessarily the source of excitement for innovation or a weather vane for...
|
|
Mar 12, 2024
Microsoft has long been the elder statesman of tech giants, a reliable cash cow for investors, but not necessarily the source of excitement for innovation or a weather vane for the future of technological development. But under CEO Satya Nadella's leadership, and especially in the past 15 months, Microsoft has been able to change that...
|
|
Mar 12, 2024
In February, a survey conducted by WhistleOut--a search engine that lets consumers compare mobile plans--revealed that half of Americans believe they pay too much for their cell phone service. Over a third of respondents said they'd be unable to afford so much as a 10% rate hike, and some three quarters fear that such a...
|
|
Mar 12, 2024
The measurement industry is at an inflection point. In 2021, measurement giant Nielsen lost its third-party accreditation from the Media Rating Council after the company admitted to undercounting audiences, which could've translated to hundreds of millions of dollars in lost advertising spend. This blew the doors wide open for competitors debuting alternate currencies. Since that...
|
|
Mar 12, 2024
Succession scribe Jesse Armstrong, ADWEEK's 2024 TV Creator of the Year, never had a clear path to comedy TV royalty. Armstrong, who grew up in Oswestry in Shropshire, England, attended the University of Manchester and took on American studies as an undergraduate. Later, he worked as a researcher for a member of Parliament before realizing...
|
|
Mar 12, 2024
Presenting Adweek's 2024 Media Hot List blurbs. Check out the full list here. The Guardian Anna Bateson Media Executive of the Year Few publishers are quite so distinct as The Guardian. The news organization, originally founded in 1821, is wholly owned by a financial trust, levies a "nagwall" to encourage reader support, refuses to work...
|
|
Mar 12, 2024
The men's lifestyle publication BroBible would let marketers buy attention-guaranteed ad space in the programmatic open exchange, if only it could. Open web programmatic makes up a majority of the publisher's ad revenue, and its readers are highly engaged, said founder Brandon Wenerd. It can't leverage that, though, since attention metrics aren't biddable on the...
|
|
Mar 12, 2024
Few publishers are quite so distinct as The Guardian. The news organization, originally founded in 1821, is wholly owned by a financial trust, levies a "nagwall" to encourage reader support, refuses to work with oil and gas advertisers, and caters to a global audience distributed equally across three continents. In an industry plagued by risk...
|
|
Mar 11, 2024
Sunday's Oscars were more than Ken-ough for ABC. On Monday, the Academy of Motion Picture Arts and Sciences announced that ratings for the 96th Oscars on ABC drew an average audience of 19.5 million total viewers and a 3.81 rating in the Adults 18-49 demo. With the numbers, the Oscars grew for the third straight...
|
|
Mar 11, 2024
Havas Group is on the brink of potential change as its parent company, Vivendi, contemplates spinning off the growing advertising network as its own public entity. If the project were to go through--and it's not confirmed yet--Havas would be listed as a public company in its own right, a move Havas' chairman and CEO, Yannick...
|
|
Mar 11, 2024
Austin, Texas, is brimming with brand activity this week as South by Southwest (SXSW), the annual series of festivals and conferences, takes over the capital city. In its 37th year, the event is known for major tech launches, movie and documentary premieres, a first look at up-and-coming musicians and a plethora of knowledge on its...
|
|
Mar 11, 2024
Every marketer dreads bad reviews of their brand. Now with the rise of AI-powered chat programs like ChatGPT, Meta's Llama 2 and Microsoft's Copilot, marketers must prepare for the worst words about their brand to be repeated as answers to search queries. Since large language models (LLMs) will soon answer billions of search queries each...
|
|
Mar 11, 2024
As marketers, we are to have a pulse on culture, the latest trends and chatter occurring around our consumers. But what if your feed is not like the others? In the latest research study from iHeartMedia and Morning Consult, "The New American Consumer and the Marketing Divide," the audio company took a closer look at...
|
|
Mar 11, 2024
G/O Media has sold its sports website Deadspin to Lineup Publishing, an advertising firm that operates monetization software for media outlets. The financial terms of the sale were not disclosed. The existing Deadspin staff--around 30 employees--will be laid off as part of the deal, according to an internal memo sent by chief executive Jim Spanfeller....
|
|
Mar 11, 2024
Like many actors, Jon Hamm goes to great lengths to prepare for a role. In a new video, he's seen sitting in front of a mirror, practicing his lines and hyping himself up to embody his next character. But when he walks on set, the room is empty and dark. The realization slowly sinks in...
|
|
Mar 11, 2024
Almost a year after the industry outcry over made-for-advertising inventory and months since many ad-tech firms have devised solutions to address the problem, ads from large brands are still being served on spammy websites, new research from Adalytics has found. Adalytics found examples of hundreds of large brands advertising on made-for-advertising websites, facilitated by most...
|
|
Mar 11, 2024
As the breathless excitement around how brands can theoretically use generative AI morphs into marketers finding actual use cases for the technology, like elevating consumer experience through chatbots, some brands, in addition to making C-suite investments in AI titles, have begun adding more effective roles at the vp and director level, while bolstering their teams...
|
|
Mar 11, 2024
After rapid growth, Kim Kardashian's shapewear brand, Skims, has made its TV ad debut, with a futuristic film in which the famous co-founder plays every role. The company's first national TV commercial had a big media presence ahead of the 96th Oscars on Sunday, running twice on ABC Countdown and six times during E!'s Oscars...
|
|
Mar 11, 2024
Last year ended on a bad note for chief marketing officers. Anheuser-Busch InBev announced its U.S. CMO, Benoit Garbe, was stepping down. UPS cut ties with its chief marketing and customer experience officer, Kevin Warren. Walgreens parted ways with its CMO, Linh Peters, after hiring her the year prior. Etsy did the same with its...
|
|
Mar 11, 2024
Though streaming services have been dominating awards in the last few years, ABC and linear TV are coming out ahead at the Oscars. During Sunday's presentation of the 96th Oscars, hosted by Jimmy Kimmel, Universal and Searchlight Pictures dominated the awards, as many streamers were left on the sidelines. However, the night truly belonged to...
|
|
Mar 10, 2024
When it comes to viral marketing at the Oscars, Don Julio is taking its shot. At the 96th Academy Awards on Sunday, host Jimmy Kimmel and his right-hand-man Guillermo Rodriguez "surprised" Best Actor nominee Colman Domingo with Don Julio margaritas live during the show. In the bit, which had Kimmel taking a tequila shot on...
|
|
Mar 08, 2024
Spotify's media review has concluded today with the account awarding global media duties to Publicis Media. The agency has created a bespoke team, Publicis OneVibe, to service the account. It's a variation of Publicis Media's "Power of One" model, which taps agency talent from across its media brands. The global advisory MediaSense kicked off the...
|
|
Mar 08, 2024
Roll out the red carpet because brands appear to be reconsidering the much-maligned TV awards show, often seen as old-fashioned and dusty in the digital age. One of the granddaddies of the genre--the Oscars--could become a coveted water-cooler moment because of the ads launching in and around the broadcast this weekend. Ahead of the 96th...
|
|
Mar 08, 2024
'Conscious consumerism,' the commitment to making purchasing decisions based on social, economic and environmental impact, is on the rise. 63% of Gen Z say they will only purchase brands that stand with them on issues, and 90% expect brands to be involved in causes that improve the world. Gen Z is the fastest-growing and most...
|
|
Mar 08, 2024
Daylight saving time starts this Sunday in the U.S., but Titan Casket and Ryan Reynolds' agency, Maximum Effort, would like to kill the tradition in order to save lives. The darkly funny campaign starring David Dastmalchian takes aim at what some say is an outdated tradition. Dressed in a shiny black shirt, the Oppenheimer and...
|
|
Mar 08, 2024
Reviving a music festival that last rocked Portland, Ore., in 2017, Pabst Blue Ribbon beer jumps feet-first into the post-pandemic experiential wave with a two-day event coming this summer featuring Billy Idol, T-Pain, Violent Femmes, Big Thief and numerous local favorites. After a successful four-year run--and expansion to Denver, Atlanta and Philadelphia--the brand retired the...
|
|
Mar 08, 2024
In-store retail media is ready for primetime. Expect 2024 to be the year that digital screens propagate across brick-and-mortar retail. Currently estimated at less than $300 million in the U.S., in-store advertising is finally ready to accelerate, with Walmart, Kroger and Tesco announcing the expansion of their in-store media networks this year. A recent Merkle...
|
|
Mar 08, 2024
Reddit is rolling out a suite of organic social strategy tools today as the discussion platform prepares for its initial public offering (IPO), ADWEEK can exclusively report. This is the first time the company has offered free tools for businesses, a move that aims to generate more organic activity from brands, potentially turning them into...
|
|
Mar 08, 2024
Amid a growing international movement to make workplaces more "menopause-friendly," creative agency Mekanism is calling on the ad industry to officially codify menopause support in benefit policies. Mekanism has launched a six-point policy called "The Moenoclause," which outlines workplace rights and benefits for those experiencing menopause. The agency is encouraging other industry employers to adopt...
|
|
Mar 07, 2024
The influencer marketing recipe is well-established. Select influencers who attract a certain audience and fly them out to a tropical location for sun, fun and product placement. Organic reach across social, particularly TikTok, Instagram and YouTube are off the charts. Marketing = sorted. Except, that doesn't work anymore. What once was aspirational is now exclusionary,...
|
|
Mar 07, 2024
There's been a murder, but this time the victim is streaming ratings. Peacock's The Traitors--an Alan Cumming-hosted competition series where reality stars called "faithfuls" try to banish the "traitors" among them before being murdered themselves--was already a hit in Season 1, even winning the Emmy Award for Outstanding Casting for a Reality Program. But in...
|
|
Mar 07, 2024
The video game publisher and media company Enthusiast Gaming laid off 25% of its workforce--around 45 employees--today, its third round of cuts in 12 months following headcount reductions in May and December. The affected staff were notified of the layoffs via email rather than direct conversations due to the volume of impacted employees, according to...
|
|
Mar 07, 2024
Being in a punk band is not a requisite for getting into the ad industry. In fact, it's anything but the normal starting point, but it worked for Michael Treff, who went from punk musician to record label owner to agency CEO. Treff is CEO of Stagwell agency Code and Theory, but he followed a...
|
|
Mar 07, 2024
What is an "outcome?" According to Omnicom leaders, it depends on whether you're asking a brand's CMO or CFO. In this episode of Yeah, That's Probably An Ad, recorded live from the ADWEEK Podcast Lounge at Commerceweek presented by OMD, ADWEEK community editor Luz Corona sat down with OMD's chief investment officer, Kelly Metz, and...
|
|
Mar 07, 2024
It's another Oscars sellout for Disney. Ahead of the Jimmy Kimmel-hosted 96th Oscars on Sunday, March 10, Disney Advertising has announced that it has sold out of ad inventory with a variety of sponsors spanning 17 categories. "On March 10th, Hollywood's biggest night returns, and we couldn't be more excited, along with our incredible brand...
|
|
Mar 07, 2024
We may be living in the golden age of options for below-the-waist grooming. Gone are the days of scissors and a carefully balanced mirror; today's consumers have tools designed specifically for the job. Destigmatizing discussion around male groin grooming, however, still takes a little finesse. Looking to expand the conversation with humor, male grooming company...
|
|
Mar 07, 2024
Apple turned to Japanese genre manga as inspiration for an epic installment of its long-running and celebrated "Shot on iPhone" campaign. The 19-minute film, "Midnight," by agency TBWA\Media Arts Lab Tokyo, is based on a 1986 manga series by Osamu Tezuka. The story follows Midnight, a taxi driver who can see the near future, as...
|
|
Mar 07, 2024
It has been 100 years since the Equal Rights Amendment, which explicitly prohibits sex discrimination, was introduced to Congress. Yet over the past century, it has still not been signed into law, meaning that women are not guaranteed equal rights to men under the U.S. Constitution. A new campaign, created by agency Ogilvy for former...
|
|
Mar 07, 2024
In a new social video, Drew Barrymore bedazzles her face with glitter, jewels and stickers. But this isn't a cosplay tutorial or a breezy promo for her daytime chat show. It's the launch of #TheFaceof10 campaign from Dove as the brand continues to address the ills of social media head-on, specifically the TikTok trend that...
|
|
Mar 07, 2024
It's a lovely day for Aquaman star Jason Momoa as he receives some good news that needs to be celebrated, in Guinness' latest campaign and the actor's directorial debut. The director's cut of the 2-minute and 34-second spot, named "A Lovely Day," sees the longtime Guinness drinker Momoa sitting at a bar waiting pensively for...
|
|
Mar 06, 2024
In this week's episode, host Cathy Hackl and guest host Lee Kebler discuss tech layoffs in gaming. The dive into the different business models of Sony versus Nintendo and Nvidia. Kebler gives a gaming history lesson about Atari. They talk about AI and how to focus on it as a tool instead of falling for...
|
|