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Oct 22, 2024
Kate McKinnon likes to get under the skin of the characters she plays, which often starts with how they look and what they're wearing--perfectly parted hair and severe brunette bun for Ruth Bader Ginsburg, for instance, and ultra high-rise pants for alien abductee Colleen Rafferty. For a recent project for Philips Sonicare, the Saturday Night...
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Oct 21, 2024
The saga of Olivia Nuzzi, Robert F. Kennedy Jr. and New York Magazine has come to an end. In a note to readers on Monday, the Vox Media-owned publication announced that it was parting ways with its star political reporter after she admitted to an alleged affair with the former presidential candidate. "The magazine and...
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Oct 21, 2024
Tuesday, Oct. 15 Fox News' The Five won in total viewers at 5 p.m. ET (all times Eastern), while Gutfeld! led in the Adults 25-54 demo. CNN's The Source with Kaitlan Collins was the network's top show in the demo and the network's third most-watched program in total viewers behind Erin Burnett OutFront and Anderson...
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Oct 21, 2024
Jennifer Hancox has been named director of Creative Services for New York NBC-owned station WNBC. In her new role, Hancox will lead and manage WNBC's Creative Services team, overseeing the day-to-day functions and creative execution for the department. She will also collaborate with sister station Telemundo 47, as well as with NBCUniversal Local, NBC network...
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Oct 21, 2024
Live from Pennsylvania... it's Alex Wagner Tonight! TVNewser can exclusively reveal that the MSNBC host is embedded in the battleground East Coast state for a special live episode of her primetime show, premiering Tuesday night at 9 p.m. ET. With Pennsylvania polling currently showing a deadlock between Vice President Kamala Harris and former President Donald...
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Oct 21, 2024
Martin Nance, executive vice president and chief marketing officer of the National Football League's Minnesota Vikings since February 2021, discussed his transition from the gridiron to the C-suite in the latest installment of video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom. Nance's first job, when he was "not quite old enough to...
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Oct 21, 2024
Guinness has hired Uncommon Creative Studio New York as its strategic and creative agency partner in the U.S. as the Diageo-owned stout brand continues to grow its sales and consumer base globally, the brand confirmed exclusively with ADWEEK. Uncommon's one-year-old New York office won the business after a competitive pitch that also involved Forsman &...
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Oct 21, 2024
Chris Dinan will be the new executive producer of ABC World News Tonight with David Muir. ABC News announced his new role on Monday; he fills the role vacated by Almin Karamehedovic, who was promoted to ABC News president in August. "With three decades of network news experience, Chris brings a wealth of knowledge and...
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Oct 21, 2024
WNDU anchor Jennifer Copeland has died at the age of 46. In a statement, the South Bend, Indiana ABC affiliate said it's "devastated" to learn of her passing and was privileged "to be able to know of her personal impact on so many lives." Copeland worked at WSBT in South Bend before moving to the...
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Oct 21, 2024
WBND anchor Jennifer Copeland has died at the age of 46. In a statement, the South Bend, Indiana ABC affiliate said it's "devastated" to learn of her passing and was privileged "to be able to know of her personal impact on so many lives." Copeland worked at WSBT in South Bend before moving to the...
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Oct 21, 2024
Heineken wants people to put down their phones. In its latest bid to foster IRL social connections, the beer brand hacked two music events -- Mexico's Live Out festival and Amsterdam Dance Event's opening party -- to discourage phone use on the dance floor. With its creative agency LePub, Heineken installed technology that delivered a...
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Oct 21, 2024
Diamon O'Daniel has left WBBJ in Jackson, Tennessee. She started working at the ABC and CBS affiliate in August 2022 as a reporter and moved into the role of producer and anchor. "Thank you!" she told the station. "The viewers have truly been amazing, and kind. They have impacted me with their support in numerous...
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Oct 21, 2024
Chick-fil-A isn't chickening out when it comes to jumping head-first into the entertainment world. Today, the restaurant chain announced it will launch Chick-fil-A Play App on Nov. 18. The company describes it as a digital "playground" centered around four core themes: Listen, Play, Create, and Read. The goal, said Dustin Britt, executive director of brand...
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Oct 21, 2024
Chick-fil-A isn't chickening out when it comes to jumping head-first into the entertainment world. Today, the restaurant chain announced it will launch streaming service Chick-fil-A Play App on Nov. 18. The company describes it as a digital "playground" centered around four core themes: Listen, Play, Create, and Read. The goal, said Dustin Britt, executive director...
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Oct 21, 2024
In a rare rebuke, CBS newsmagazine 60 Minutes denied charges by former President Donald Trump that the program doctored an answer in Vice President Kamala Harris' recent interview to make her look better to viewers. (LA Times / Hollywood Inc) CBS: "When we edit any interview, whether a politician, an athlete, or movie star, we...
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Oct 21, 2024
Smile 2 carved out a decent $23 million in its opening weekend, easily topping the otherwise sleepy North American box office charts. The R-rated sequel to Paramount creepy psychological thriller Smile debuted on par with expectations and even with the original film, which opened to $22.6 million in 2022. (Variety) It's a dead heat for...
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Oct 21, 2024
Gunmen have fired on a building housing respected Mexican media outlet El Debate as part of an ongoing drug cartel battle. The media building was sprayed with gunfire Friday, and several cars outside were also damaged. (Al Jazeera) No one was hurt, but the building's facade, two outlet cars, and two staff members' personal vehicles...
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Oct 21, 2024
Trump said he will meet with media mogul Rupert Murdoch and urge him not to allow negative ads against the Republican nominee or provide airtime to his critics on Fox News in the final stretch before Election Day. (Bloomberg) "I'm going to see Rupert Murdoch. That's a big event," Trump told the hosts. "I don't...
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Oct 21, 2024
CBS News president Wendy McMahon is getting a baptism by fire. On the job barely one year, McMahon is trying to contain several crises that have divided the storied newsroom, including backlash over the network's handling of a 60 Minutes interview with Harris and a debate about whether a morning anchor went too far in...
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Oct 21, 2024
Prolific author John Grisham has written a nonfiction collection about wrongful convictions, and it looks likely to join his oeuvre of legal thriller novels as another bestseller. But The New York Times and ProPublica now say Grisham went too far in his use of their reporting on a murder case in Texas, and they want...
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Oct 21, 2024
Financial news publisher Bloomberg Media launched a Weekend Edition product Friday, part of a broader initiative to boost subscriber retention and increase weekend readership. (ADWEEK)
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Oct 21, 2024
At Shoptalk 2024 in Chicago, a panel of investors shared their unfiltered views on the role of AI in transforming retail technology. Up for discussion was where AI is most likely to be a game-changer--like the in-store experience or intelligent agents--and how investors sort the hype from reality. The market for AI-powered solutions is projected...
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Oct 21, 2024
Household brands including Lowe's and Molson-Coors have dialed back on diversity, equity, and inclusion (DEI) initiatives in recent months, but Kellanova and Shipt are not backing away. In fact, they both see diversity as a growth driver. Speaking on a panel with marketing leaders from both brands during the inaugural Blackweek conference in New York...
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Oct 18, 2024
Top of the Ticker: CNN's Chairman and CEO Mark Thompson has officially passed the one year mark as the network's leader. As he embarks on Year 2, The Ankler's Lachlan Cartwright reports that the former New York Times leader is looking to shake things up in a big way. Cartwright's sources indicate that Thompson is...
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Oct 18, 2024
It's been over two weeks since Tony Dokoupil's CBS Mornings interview with author Ta-Nehisi Coates set off an internal firestorm at CBS News. Now, The Wall Street Journal reports that CBS News president Wendy McMahon is requesting an editorial review of the newsroom's reporting process, asking journalists to address concerns about fairness and objectivity. McMahon's...
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Oct 18, 2024
With only a couple of weeks left before the U.S. election, it's crunch time for making sure that young American voters like Gen Z and millennials get to the polls. A new nonpartisan campaign from organization Civic Wisdom Foundation and agency David&Goliath called #SpeakYourVote aims to register 50,000 new voters while educating and encouraging young...
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Oct 18, 2024
With only a couple of weeks left before the U.S. election, it's crunch time for making sure that young American voters like Gen Z and millennials get to the polls. A new nonpartisan campaign from organization Civic Wisdom Foundation and agency David&Goliath called #SpeakYourVote aims to register 50,000 new voters while educating and encouraging young...
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Oct 18, 2024
If Tressie Lieberman and Brian Niccol ever met over coffee to discuss reuniting, it's a safe bet that the coffee came from Starbucks. Lieberman will join the java giant in the newly created position of executive vice president, global chief brand officer, reporting to none other than Niccol, who became CEO at Starbucks in August....
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Oct 18, 2024
Stephanie Fried's career first took her into politics before shifting into marketing. Fried broke down her career in the second installment of ADWEEK's video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom. Fried said that she grew up wanting to be what she called an "international lawyer," meaning a lawyer who got to...
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Oct 18, 2024
Opportunities to reach the undecided become fewer and fewer for the presidential candidates and their running mates to deliver their closing messages as the days leading to election day grow shorter and shorter. With early voting already underway in some of the battleground states, TVNewser has a round-up of where you can watch interviews of...
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Oct 18, 2024
Opportunities to reach undecided voters are becoming fewer and fewer for the presidential candidates and their running mates. With early voting already underway in some of the battleground states, TVNewser has the following round-up of where you can watch interviews with Democratic candidates Kamala Harris and Tim Walz and their Republican rivals Donald Trump and...
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Oct 18, 2024
It's that time of the year where the Javits Center will be full of superheroes, supervillains, and more. New York Comic Con kicked off Oct. 17 and will run through Oct. 20. While the East Coast leg is not nearly as large as San Diego's version that took place earlier this summer, organizers and fans...
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Oct 18, 2024
Google CEO Sundar Pichai revealed a change in leadership for its Knowledge & Information unit, which encompasses ads, commerce, Google Earth, and search: Nick Fox will take over for Prabhakar Raghavan. Raghavan has led the K&I unit since 2018, and he will become chief technologist at Google. "Prabhakar has decided that it's time to make...
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Oct 18, 2024
Happy Friday to all who celebrate! In this week's edition of stories we didn't write up for one reason or another, we see the usual to and fro of local TV talent, while a station in San Antonio honors the memory of a former anchor who died from breast cancer. Graham Media's WJXT Jacksonville, Florida,...
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Oct 18, 2024
A federal judge has granted a temporary restraining order against Florida's surgeon general after the state health department threatened to bring criminal charges against broadcasters airing an ad supporting Florida's Right to an Abortion Amendment. "To keep it simple for the State of Florida: it's the First Amendment, stupid," said Chief U.S. District Judge Mark...
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Oct 18, 2024
The days of going to bed on election night in the U.S. and knowing who the next president would be ended a few elections ago, and Google is taking steps to ensure that its platforms are not used to influence the activities that occur after the polls close. Google said in an email to its...
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Oct 18, 2024
Hundreds of pink cowboy hats dotted the enormous crowd in Zilker Park for the last day of ACL Festival 2024, a nod to pop sensation Chappell Roan's drag-inspired, over-the-top aesthetic. But while the Chappell stans may have been the most visible, marketers have continued to return to the Austin, Texas-based music festival year after year...
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Oct 18, 2024
a21 James Beard Foundation president and chief operating officer Kris Moon left the nonprofit culinary arts organization after 17 years to join live events company a21 as its first COO. Domino's Pizza Kate Trumbull has been promoted to executive vice president, chief marketing officer, from senior vp and chief brand officer. She has been with...
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Oct 18, 2024
After Donald Trump called for a couple of networks to lose their licenses because he didn't like the consequences of his actions, Deadline wrote up a piece on what the FCC can and can't do regarding broadcast licensing. "The FCC does not and will not revoke licenses for broadcast stations simply because a political candidate...
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Oct 18, 2024
The financial news publisher Bloomberg Media launched a Weekend Edition product on Friday, part of a broader initiative to boost subscriber retention and increase weekend readership. The content will focus on the intersection of finance and culture, a small departure from standard Bloomberg reporting and an acknowledgment that readers' preferences shift over the weekend. The...
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Oct 18, 2024
Netflix reported its third-quarter earnings Thursday, adding 5.1 million subscribers as its status as subscription streaming TV's dominant platform remains unchallenged. (THR) The 5.1 million subscribers Netflix added during the July-through-September period represented a 42% decline from the total gained during the same time last year. Netflix ended September with 282.7 million worldwide subscribers--far more...
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Oct 18, 2024
Google CEO Sundar Pichai announced Thursday that Prabhakar Raghavan, the executive in charge of the company's search engine and ads products, is leaving his role. Longtime Google executive Nick Fox will replace Raghavan, who will now take on the role of chief technologist. (TechCrunch) Raghavan has been in charge of ads and commerce since 2018...
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Oct 18, 2024
The gamble paid off for Vice President Kamala Harris. The Democratic presidential candidate's contentious Wednesday-evening interview on Fox News returned nice dividends from a ratings perspective. (TVNewser) Harris' combative interview on Fox News delivered an average of 7.1 million viewers Wednesday, the Democratic presidential nominee's most-watched TV news appearance so far. The conversation with the...
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Oct 18, 2024
Former NBC News anchor Brian Williams is set to host a presidential election-night program on Prime Video, marking Amazon's first foray into original live news. The one-night special will deliver election results and analysis starting at 5 p.m. ET Nov. 5, Amazon said Thursday. (WSJ) Williams will lead the special and interview analysts across the...
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Oct 18, 2024
Chris Cuomo will host a NewsNation town hall with Sen. J.D. Vance (R-Ohio), according to a press release from NewsNation. The event will take place in Detroit Oct. 24 at 8 p.m. ET and will be livestreamed exclusively on Twitter/X. (Mediaite) The network extended a similar invitation to Harris' running mate, Minnesota Gov. Tim Walz....
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Oct 18, 2024
"To keep it simple for the state of Florida: It's the First Amendment, stupid." That's what a federal judge wrote Thursday as he sided with local TV stations in an extraordinary dispute over a pro-abortion rights television ad. (CNN)
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Oct 18, 2024
Independent news publisher 1440 said it surpassed 4 million free subscribers Oct. 17 and unveiled its first web product, a series of evergreen landing pages called 1440 Topics. (ADWEEK)
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Oct 18, 2024
The Federal Communications Commission proposed a fine of $146,976 against ESPN for six violations of Emergency Alert System rules. The agency cited an ESPN promo for the start of the 2023-24 National Basketball Association season that transmitted emergency signals. Agency rules prohibit such transmissions in the absence of an actual emergency. (Deadline)
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Oct 18, 2024
"Curation" has become a buzzword in programmatic advertising over the past year, but publishers question whether the hype is all it's cracked up to be. (ADWEEK)
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Oct 18, 2024
Last September, The Guardian launched a digital European edition to expand its coverage of the continent and deepen its relationship with European audiences. One year in, the effort is paying off. (Nieman Lab)
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Oct 18, 2024
Poshmark is the latest retailer to step up its AI game with generative AI-powered visual search to help sellers sell more items faster on the platform. The online fashion resale marketplace is expanding its Posh Lens image search tool--which launched in 2023 and has indexed over 100 million items--with gen AI. This lets sellers snap...
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Oct 18, 2024
When ESPN has both a Formula 1 race and Texas football in Austin on the same weekend, it's hard to blame the network for encouraging partners to drift into each other's lanes. Under the "Texas Takeover" banner, ESPN is hosting a college football matchup between the No. 1-ranked Texas Longhorns and No. 5 Georgia Bulldogs...
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Oct 18, 2024
The first of Universal Pictures' two-film adaptation of Tony Award-winning musical Wicked opens in theaters Nov. 22, but fans of Elphaba and Glinda don't have to wait until then for swag from the movie thanks to a partnership between Universal Products & Experiences and Target. The retail giant will kick off a national marketing campaign...
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Oct 18, 2024
In recent months, we've seen headlines filled with major holding companies from WPP to Publicis pouring hundreds of millions of dollars into building their own AI systems. As an agency leader, it would be completely natural to feel the urge to follow suit; if you're seeing these headlines, you're likely wondering, "What do these large...
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Oct 17, 2024
The gamble paid off for Vice President Kamala Harris. Her Wednesday evening interview on Fox News has returned nice dividends, at least from a ratings perspective, as 7.8 million total and 1.126 Adults 25-54 demo viewers tuned in, according to final numbers from Nielsen Media Research. The interview conducted by anchor Bret Baier and aired...
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Oct 17, 2024
The numbers 5 million -- The number of subscribers Netflix added in Q3, beating Wall Street's expectations. 282.7 million -- Netflix's total global subscribers. $9.83 billion -- The streaming giant's Q3 revenue, up 15% year-over-year. The company's operating margin was 30% compared with 22% from last year. 150% -- The increase in ad sales commitments...
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Oct 17, 2024
Prime Election Day: Amazon's Prime Video streaming service has officially thrown its hat into news coverage. As Puck's Dylan Byers reported weeks ago, Prime Video has struck a deal with former NBC News anchor Brian Williams to helm special election night coverage that will free to watch for Prime Video subscribers. Election Night with Brian...
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Oct 17, 2024
Prime Election Day: Amazon's Prime Video has thrown its hat into election night coverage as the streaming service officially announced its one-night special Election Night with Brian Williams on Nov. 5, beginning at 5 p.m. ET. The special is billed as one that will deliver election results and analysis to Amazon customers. Williams, who last...
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Oct 17, 2024
"God, it is insane that I have a career," Alexis Ohanian joked with ADWEEK for the initial installment of video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom. "It is borderline nuts." Ohanian is known to most as co-founder of Reddit, founder of venture capital firm Seven Seven Six, founder of big-bucks women's...
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Oct 17, 2024
Former President Donald Trump took the stage on Wednesday night to hear from Latino voters during a town hall hosted by Univision. The event aired nearly a week after the Republican candidate's Democratic rival, Vice President Kamala Harris, took part in her own Univision town hall. Trump was originally scheduled to appear on the Spanish-language...
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Oct 17, 2024
Fentanyl-related deaths in Kansas City, Mo., are up by an alarming 1,190% over the past five years. To raise awareness of the epidemic, the city and its local United Way chapter teamed up with independent agency BarkleyOKRP on an artificial-intelligence-powered campaign. The campaign, "Unfinished Legacies," uses AI and deepfake technology to re-create the images, voices...
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Oct 17, 2024
A 30-second Geico ad called "Horror Movie" needed to look like the real Hollywood slasher franchises it was parodying, with attractive stars, desolate setting, high stakes, and slick production values. And its villain--a prototypical axe murderer--had to speak volumes without a single word of dialogue. It wasn't until the final moments of filming--and the final...
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Oct 17, 2024
Democratic presidential candidate Vice President Kamala Harris sat down for her first-ever formal interview with Fox News on Thursday. The interview conducted by Special Report anchor Bret Baier was pre-recorded but aired in its entirety during the 6 p.m. hour. The contentious interview lasted over 25 minutes, with questions revolving around many of the talking...
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Oct 17, 2024
While Charlie Brown will likely get a rock in his bag, as he has every year since the 1966 debut of Halloween special "It's the Great Pumpkin," several agencies received treats this week in the form of new clients and partnerships. BarkleyOKRP Independent BarkleyOKRP was named agency of record for global aviation company Signature Aviation....
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Oct 17, 2024
Generational marketing is dead and rather irrelevant in modern marketing. Clinging to these outdated segments is not just lazy--it's inefficient, inaccurate, and can be dangerous. Simple logic led to these labels: People born within a certain timeframe would share common experiences and, therefore, behaviors and preferences. However, this approach is increasingly problematic and oversimplifies the...
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Oct 17, 2024
A three-decade run has come to an end at AKQA Group, as parent company WPP revealed the resignation of CEO Ajaz Ahmed. Ahmed founded the innovation agency in 1994. AKQA was acquired by WPP in 2012 and placed alongside sister agency Grey within the AKQA Group in 2020. WPP said it will reveal its plans...
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Oct 17, 2024
Milwaukee ABC affiliate WISN has announced a new weekday evening anchor lineup that starts November 11, 2024. Blake Eason will be the co-anchor of the station's 5 and 10 p.m. newscasts, alongside current WISN 12 co-anchors Kristin Pierce and Diana Gutierrez. "Blake is an accomplished journalist and talented storyteller with a wide breadth of experience...
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Oct 17, 2024
Longtime Detroit anchor Devin Scillian is leaving Detroit NBC affiliate WDIV in December. "Some news now tonight of a more personal nature," he told viewers. "I've decided it's time to move on to the next chapter of what's been a most enjoyable and gratifying book." "Part of getting older is, of course, asking, 'Where has...
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Oct 17, 2024
Former Las Vegas county politician Robert Telles was sentenced Wednesday to serve at least 28 years in Nevada state prison for the murder of Jeff German, a local journalist who had written critically about him. (Axios) A judge invoked sentencing enhancements for use of a deadly weapon and the age of the reporter to add...
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Oct 17, 2024
Dennis Miller will step down as president of The CW Oct. 31, TheWrap has learned. He will continue to serve in an advisory role toward the end of the year. Brad Schwartz, who was previously president of entertainment, will take over the position. (TheWrap) The move brings together the business and programming oversight of The...
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Oct 17, 2024
It's about to get easier to cancel your Netflix (or Hulu or Max or Disney ) subscription. The Federal Trade Commission Wednesday finalized a "click to cancel" initiative requiring companies to make it as easy to cancel subscriptions and memberships as it is to sign up. (THR / THR, Esq.) Under the rule, businesses--including those offering...
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Oct 17, 2024
Unrivaled, the new three-on-three basketball league co-founded by Women's National Basketball Association stars Napheesa Collier and Breanna Stewart, has a TV rights deal. It reached a multiyear deal with TNT Sports, and the league will have its games broadcast on TNT and TruTV and streamed on Max, the network announced Wednesday. (The Athletic) Six teams...
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Oct 17, 2024
The extreme weather event that was Hurricane Milton could not match the draw of a vice presidential debate. Unlike the morning and evening news broadcasts, the three major cable networks all experienced week-to-week declines in total viewers and the adults 25-through-54 demographic during primetime. (TVNewser) ABC News' Good Morning America widened its total viewer gap...
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Oct 17, 2024
Boston Celtics and Philadelphia Phillies fans will soon be able to watch their teams' games on NBCUniversal's Peacock streaming service. The entertainment company plans to add its regional sports channels to Peacock as soon as early 2025, according to people familiar with the plans. (WSJ) The four NBC Sports networks that will be added have...
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Oct 17, 2024
Vox Media publisher Eater launched its first mobile application Wednesday, adding another surface area to the rapidly expanding universe of the nearly 20-year-old publisher. (ADWEEK)
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Oct 17, 2024
The New York offices of Mediaite and Law & Crime Network were robbed over the weekend, the outlets reported Wednesday. (The Hill)
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Oct 17, 2024
The promise of hope came through the endorphin-boosting rush of modern-day correspondence--Twitter direct messages, Facebook Messenger--with no hint of the pain and disappointment to come. (Poynter)
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Oct 17, 2024
Publicis is increasing its guidance again for 2024, despite uncertainties around the economy, high inflation and the upcoming U.S. presidential election. The holding company now expects 5.5% growth this year. It had forecast 4% to 5% growth at the top of the year, and predicted a 5% increase in July. "There is a lack of...
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Oct 16, 2024
Top of the Ticker: For nearly an hour on Tuesday evening, CNN and MSNBC carried Vice President Kamala Harris' buzzy interview with popular radio personality Charlamagne tha God. Since it was an audio-only conversation, both networks resorted to creatively displaying an on-air graphic while the interview was rebroadcast on their respective airwaves. The interview took...
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Oct 16, 2024
Friday, Oct. 11 Fox finishes in first place across the board, while MSNBC takes second in total day and primetime with total viewers. But CNN takes the No. 2 spot in the primetime demo. 25-54 Demographic (Live SD x 1,000) Total Day: FNC: 215 | CNN: 106 | MSNBC: 113Prime: FNC: 304 | CNN: 128 |...
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Oct 16, 2024
Alexandra Matcham has been named vice president of content for NBC Sports Philadelphia, while Kelsey Lauder was promoted to director of live events production for NBC Sports Philadelphia. Matcham will report to NBCU Local Philadelphia president and general manager Ric Harris starting Monday, October 21. Lauder, who has served as the network's live events operations...
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Oct 16, 2024
The founder and chief executive of the advertising technology company OpenWeb, Nadav Shoval, has won a temporary injunction against OpenWeb after the company abruptly ousted him on Sept. 9, according to public documents obtained by ADWEEK. His surprising dismissal garnered significant intrigue, as Shoval founded OpenWeb in 2012, is the sole CEO of its U.S....
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Oct 16, 2024
San Francisco-based data intelligence firm Truthset announced it raised $5 million in Series A funding last week, a sum it wants to put to improving the accuracy of consumer data powering the ad industry. The firm claims an eye-popping 60% of consumer data is inaccurate, leading to waste and reduced profitability for marketers, according to...
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Oct 16, 2024
Today's average path to purchase involves 56 touch points across various platforms. This proliferation of channels introduces a new layer of complexity and complicates creative alignment, as disjointed campaigns lead to consumer distrust and frustration. If marketers can't identify which combinations of channels are working or, more importantly, which ones aren't, effectively prioritizing ad spend...
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Oct 16, 2024
Keke Palmer holds many titles: activist, actress, author, media owner, producer, singer, songwriter, and television host, not to mention ADWEEK 2024 Brand Genius. And now, she can add one more: chief brand officer. Creme of Nature--a Black-founded and Black-led brand offering hair products for care, color, and styling, designed specifically for coily, curly, and wavy...
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Oct 16, 2024
Amazon announced new interactive video formats in May ahead of TV upfront week, and now the company is revealing some early success from its shoppable ads with Duracell. Duracell was one of the early adopters of Amazon's latest interactive formats, using Prime Video ads' shoppable carousel to showcase its products to viewers. For instance, in...
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Oct 16, 2024
Brand safety first: Global social media marketing and creator agency Viral Nation detailed updates to Secure, its artificial-intelligence-powered brand reputation solution, including screening creators' public history. With ad spend on influencer marketing projected to grow by 60%, to nearly $56.3 billion, by 2029, brands increasingly want assurances that they are investing that ad spend wisely...
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Oct 16, 2024
Bill Lamb has returned to Louisville Fox affiliate WDRB as general manager and president of the broadcast division of Block Communications. CEO Allan Block re-introduced Lamb to the staff on Monday afternoon. Lamb left Louisville in 2019 to run the Los Angeles Fox owned stations KTTV and KCOP. He stayed for three years before retiring....
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Oct 16, 2024
Stephanie Grady is leaving Milwaukee Fox owned station WITI and local news. Grady said she has launched Influential Athlete LLC, which looks to give female high school and college athletes a strategic roadmap on name, image and likeness (NIL) deals, branding and other career opportunities. She announced the move on social media in September. Grady...
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Oct 16, 2024
This is TVNewser's basic cable network ranker and cable news report for the week of October 7, 2024. The extreme weather event that was Hurricane Milton could not match the draw of a vice presidential debate. Unlike the morning and evening news broadcasts, the three major cable networks all experienced week-to-week declines in total viewers...
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Oct 16, 2024
Though some brands are looking to break DEI promises, Disney is doubling down. Last year, Disney Advertising sought to bring more inclusivity to the TV upfront, announcing several DEI-centric partnerships for branded content. Now, the company is renewing one of those agreements, re-upping its partnership with equalpride. An LGBTQ owned and operated company, equalpride's portfolio...
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Oct 16, 2024
Oracle Red Bull Racing feels a lot more comfortable atop Formula 1 with AT&T in its control room. Heading into this weekend's United States Grand Prix at the Circuit of the Americas in Austin, Texas, reigning Formula 1 driver and constructor champion Oracle Red Bull Racing announced a multiyear extension of its sports partnership with...
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Oct 16, 2024
North Carolina Republican Lt. Gov. Mark Robinson sued CNN Tuesday over its recent report that he made explicit racial and sexual posts on a pornography website's message board, calling the reporting reckless and defamatory. (AP) The report said that in posts on a porn site called Nude Africa, Robinson, who is running as a social...
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Oct 16, 2024
Political journalist Ryan Lizza accused his ex-fiancee, acclaimed magazine writer Olivia Nuzzi, of "catastrophically reckless behavior" in a yearlong affair with Robert F. Kennedy Jr. that led to the journalists' breakup this summer, according to new court filings in an ongoing dispute between Lizza and Nuzzi. (CNN) Kennedy told Nuzzi--his alleged "paramour," 39 years his...
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Oct 16, 2024
The New York Times is picking another fight in the artificial intelligence world. The publisher sent generative AI startup Perplexity a "cease and desist" notice demanding that the firm stop accessing and using its content, according to a copy of the letter reviewed by The Wall Street Journal. (WSJ) The letter argues that Perplexity has...
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Oct 16, 2024
The kickoff of the National Football League season was readily apparent in Nielsen's September Gauge report, with broadcast TV seeing a slight viewership bump, and streaming services with exclusive NFL games also seeing big gains. (THR) Per Nielsen data, Amazon received a 12% bump in streaming viewership from August, leading the streamer to match its...
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Oct 16, 2024
Meta must face a lawsuit by dozens of state attorneys general alleging that it knowingly contributed to a youth mental health crisis by getting kids hooked on social media. (Bloomberg) Oakland, Calif.-based U.S. District Judge Yvonne Gonzalez Rogers rejected Meta's bid to toss the claims made by the states in two separate lawsuits filed last...
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Oct 16, 2024
The BBC plans to make a net reduction of 130 roles in its news and current affairs department, ending interview program HARDtalk and BBC Asian Network's bespoke news service as part of a GBP24 million ($31.25 million) cost-cutting drive. (Press Gazette) BBC News CEO Deborah Turness announced the changes in an email Tuesday, saying the...
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Oct 16, 2024
Independent journalist Ken Klippenstein says he was visited by the FBI after he published material allegedly obtained through an Iranian hack of former President Donald Trump's campaign. (The Hill)
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Oct 16, 2024
The Associated Press will have more than 5,000 people working on election night, a new record in the company's 178-year history of calling elections, executive editor Julie Pace told Axios. (Axios)
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