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Nov 23, 2020
2020 has been a year like no other, and around the world people have faced into a whole host of unprecedented challenges--not least the Covid-19 pandemic, which has claimed so many lives and kept so many separated from friends and family. In its latest campaign by BBH Singapore, vodka brand Absolut dares to imagine the...
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Nov 23, 2020
Ralph Lauren and Snap Inc. took the next step in the long-term innovative fashion partnership they entered into in August with the release of an augmented reality experience that enables Snapchatters to scan the fashion brand's iconic polo pony logo from any surface to start it. The two companies said this marks the first time...
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Nov 23, 2020
As a follow-up to its powerful short film about the hypocritical racism of loving Black culture while marginalizing the Black community, Beats by Dre has kicked off its next ad series, again showcasing Gen Z talent and topical, thought-provoking messages. "Flex That," from creative agency Virtue Worldwide, is made up of a series of three...
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Nov 23, 2020
Gap is backing its "Dream the Future" campaign with a new TikTok challenge, #ShareTheGapDream. TikTok users are invited to post videos of themselves doing the dance, wearing Gap apparel and sharing a dream, feeling or wish they want to send out to the universe, in one word. Gap will donate $10 to Boys & Girls...
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Nov 23, 2020
Facebook kicked off the on-platform component of its Season of Giving initiative with its release of four videos Monday. The social campaign was developed by in-house media team Facebook Creative X, and it will run through Dec. 21. The social network said the goal of the campaign is to show that giving doesn't cost a...
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Nov 23, 2020
Most kids can tell the difference between a present from the North Pole and a package from Amazon--but with Covid-19 cases on the rise again, parents are more likely to forego in-store shopping in favor of ordering gifts online this year. To offer the convenience of online shopping without compromising the magic of gift-giving, Amazon...
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Nov 23, 2020
LinkedIn shared a primer Monday on how the ads auction process works on its platform. Product lead Crystal Shi said in a blog post that the auction process occurs hundreds of million of times daily, each time a member visits the professional network. When an advertiser creates an ad, it also defines the target audience...
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Nov 23, 2020
Healthcare has been top of mind for American consumers throughout 2020, and a new player has just entered the field: online pharmacy services from Amazon. Amazon Pharmacy offers prescriptions with free two-day delivery and a savings benefit for customers paying without insurance. In a statement, TJ Parker, vice president of the service, said it "[brings]...
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Nov 23, 2020
Musical instrument chain Guitar Center filed for chapter 11 bankruptcy protection over the weekend in Virginia as the pandemic continues to take a toll on the beleaguered retail sector. However, there's some room for hope: The number of retailers at risk of defaulting and restructuring either in or out of court is declining. Granted, part...
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Nov 23, 2020
Musical instrument chain Guitar Center filed for chapter 11 bankruptcy protection over the weekend in Virginia as the pandemic continues to take a toll on the beleaguered retail sector. However, there's some room for hope: The number of retailers at risk of defaulting and restructuring either in or out of court is declining. Granted, part...
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Nov 23, 2020
The One Club for Creativity is starting an educational program that's catered toward art directors, copywriters and graphic designers who fear that their days at an agency might be numbered. Called 2nd Skill, the virtual nine-month program, which kicks off next year, will offer creatives the chance to "retrain, upskill and future-proof" by learning or...
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Nov 23, 2020
TikTok teen sensation Charli D'Amelio became the first creator to top the 100 million follower mark on the platform, doing so in less than 18 months. The video creation platform said in a blog post, "While we're extremely proud of Charli and all that she has accomplished since she shared her first TikTok video in...
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Nov 23, 2020
Global food and beverage mammoth Mondel?z is rolling out a new content production model, consolidating such services with Publicis Groupe and S4 Capital's MediaMonks. Mondel?z's new content production model is designed to be more agile by connecting creative, data and media capabilities to more quickly drive a volume of personalized content across platforms and customer...
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Nov 23, 2020
Want to spend less time on your computer during the pandemic and beyond? Here are five productivity tools I use every day along with some tips on how to get the most out of them. Test Expander Do you find yourself writing the same sentences over and over again? For example, closing an email with...
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Nov 23, 2020
Since the presidential election, the major cable news networks have seen their robust audiences begin to decline, as is the case every four years. However, one news network is bucking that trend in 2020: a smaller channel named Newsmax. What is Newsmax? It is a right-leaning news network that has benefited greatly from a segment...
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Nov 23, 2020
The Twitter Support team issued some clarifications regarding the social network's recently introduced Fleets disappearing tweets feature in a series of tweets Sunday. Responding to concerns that Fleets were still viewable following their 24-hour expiration period, Twitter Support said the social network's backend system has a queue that deletes Fleets media after 24 hours, and...
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Nov 23, 2020
Best Dog Day Ever has quickly turned into an experiential tentpole for The Dodo. The animal brand debuted the franchise as a one-day pop-up with activities and photo ops for dogs in New York City in 2018, followed by a monthlong, Halloween-themed experience in 2019 that drew around 10,000 pet owners to Williamsburg. The Group...
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Nov 23, 2020
Efforts to promote #BlackOwnedFriday Nov. 27 by Google, U.S. Black Chambers and creative agency BBH New York received a huge boost from Grammy Award-winning artist Wyclef Jean. BlackOwnedFriday kicked off as a social-first campaign in mid-October with the goal of telling the stories of Black-owned businesses, providing information on available resources from Google and U.S....
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Nov 23, 2020
The New York Times is on a roll: It has seven million subscribers, a digital presence that's more profitable than its newsprint and unyielding soft power in the media industry. Simply put, the Grey Lady is thriving and it hasn't been shy about poaching top talent from the most prestigious digital media companies. Just look...
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Nov 23, 2020
During the pandemic, agencies became much more resourceful in helping their brand clients make necessary moves to keep them successful. Many agencies already had existing resources, but making some tweaks or better illustrating relevance became an essential part of navigating so much change. The Martin Agency, for example, used its tension mapping approach a little...
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Nov 23, 2020
Over 4 billion Snaps are created every day, and Snapchat Monday unveiled a destination within its platform, Spotlight, where the best of those Snaps can earn money for the people behind them, whether they are professional creators or just everyday users. Spotlight is being rolled out Monday in Australia, Canada, Denmark, France, Germany, Ireland, New...
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Nov 23, 2020
It's the holiday shopping season--and NBC's Today is hoping viewers looking for gift ideas will tune in to Peacock. Beginning this morning at 9 a.m., the broadcaster's Today morning show brand is expanding its Steals & Deals franchise to fledgling streamer Peacock with a shopping special. This is the company's first shoppable offering made specifically...
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Nov 23, 2020
Facebook kicked off its Season of Giving Monday with several initiatives across Facebook, Instagram and Messenger From Facebook. On #GivingTuesday Dec. 1, Facebook will match up to $7 million in eligible donations made to nonprofits in the U.S. via the platform's various tools, including fundraisers and donation stickers. The social network will also begin testing...
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Nov 23, 2020
It's been a banner year for the streaming video ecosystem, particularly for ad-supported platforms that are getting acquired and netting bigger audiences every month. As the advertising community works out how to best leverage the growing number of platforms, marketers are beginning to notice that--like linear networks--there are differences between the audiences that each one...
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Nov 23, 2020
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. This Innovative Men's Mental Health PSA Isn't Quite What It...
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Nov 23, 2020
What are the stigmas and limitations you've faced? Have you thought about how women have been negatively impacted by stereotypes? At some point in your career, you or a woman you work with may have been associated with being too something. I'm hoping that something can reframed as a positive. We're collectively overcoming stereotypes, self-created...
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Nov 23, 2020
There is a certain stigma that comes with being an introvert, especially when culturally, you're taught to not draw attention to yourself. But what happens when the way you behave culturally appears to conflict with the way you behave professionally? Growing up as an Asian American woman in a big family, I was taught to...
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Nov 23, 2020
Some label us threatening. Others combative. Most of all, we get labeled as aggressive. I've been called all of the above, plus so much more. These are directed at women in leadership positions who do their jobs especially well. Over 85% of women in leadership I polled via Twitter said they had been called aggressive...
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Nov 23, 2020
When I was a kid, my mom would have loved nothing more than for me to be a cheerleader. Outgoing, popular and trendy, but I marched to the beat of my own drum. I relished finding uncool things cool. And I had a desire to hide rather than put myself in front of 3,000 classmates....
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Nov 23, 2020
Be less difficult. I have had two performance reviews in my career where this was the dominant piece of critical feedback. I am a Black woman. I grew up in musical theater and became a marketer and a yoga teacher. My favorite activities growing up involved singing, acting, dancing and otherwise making people smile. Some...
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Nov 20, 2020
As the pandemic continues to push more consumer interactions into the virtual realm, augmented reality could become one of the top new use cases for new 5G networks, a new report from Swedish telecom Ericsson found this week. The report looked at how quarantine conditions have affected expectations for what markets the next generation of...
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Nov 20, 2020
This week, Heineken-owned pioneering California brewery Lagunitas Brewing Company appointed Canvas Worldwide as its U.S. media agency of record, following a review conducted internally. Canvas Worldwide, Adweek's Breakthrough Media Agency of the Year for 2020, already worked with Heineken USA but the Lagunitas brand largely operates independently from Heineken. We caught up with Paige Guzman,...
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Nov 20, 2020
If you're a cat lover, buckle up: These short documentaries from Sheba will bring a tear to your eye. Created by AMV BBDO and Academy Award-nominated director Geoffrey O'Connor, each film focuses on how cats are far more than just pets that sleep and watch birds. Called "The Cats That Rule the World," the three-part...
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Nov 20, 2020
For Ulta Beauty, the opportunity to place shop-in-shops within Target locations means reaching a whole new audience while filling gaps in its existing store footprint, said Shelley Haus, the beauty purveyor's CMO. The marketing executive hopped on the phone with Adweek this week to expand upon Ulta Beauty's rationale for entering into the partnership, which...
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Nov 20, 2020
The entire industry is jumping--and in all the right directions. Over the past few months, several members of the marketing community have risen to elevated roles and taken on new ones in completely different arenas. We may not have caught all the moves, but below is a roundup from the past few months across several...
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Nov 20, 2020
Facebook's bug bounty program is approaching its 10th birthday, and the social network said over 50,000 researchers have joined the program to date since its debut in July 2011, with roughly 1,500 of them, from 107 countries, being awarded bounties. Security engineering manager Dan Gurfinkel shared some highlights in a blog post this week: Since...
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Nov 20, 2020
As 2020 draws to a close, a flurry of mergers and acquisitions are taking place. This week, credit referencing company Experian purchased Tapad, and location-based specialist Near acquired French outfit Teemo. Both these transactions are indicative of one of the most fundamental tectonic shifts in the industry in recent years: privacy. Experian has purchased Tapad...
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Nov 20, 2020
Pinterest has hired Celestine Maddy as head of consumer and brand marketing, the platform confirmed to Adweek today. Maddy was most recently svp of marketing and communications at women-focused coworking space The Wing, which she departed in July according to her LinkedIn page. In the new role at Pinterest, which she started Monday, Maddy oversees...
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Nov 20, 2020
Key Insights Twitter rolled out Fleets earlier this week, its disappearing tweets that resemble posts on Instagram or Facebook Stories. With the Fleets feature, users can create new Fleets from scratch, and they can also share users' regular tweets (including their own) in Fleets. Our guide will show you how to share a normal tweet...
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Nov 20, 2020
BuzzFeed's acquisition of The Huffington Post is a well-timed, shrewd move by CEO Jonah Peretti, but it's unlikely to lead to top-line growth, according to analysts and media onlookers. But in such tough prevailing advertising conditions, that's actually OK. With the deal, BuzzFeed gets investment, scale and links to an older audience, as well as...
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Nov 20, 2020
Growing up, Ryan Reynolds dreamed of fixing devices, running diagnostics and offering 24/7 tech support as a member of Best Buy's Geek Squad. But when the whole tech support thing didn't work out, he settled on becoming an A-list celebrity instead. (Darn.) In his latest Mint Mobile ad, Reynolds finally decides to forgive Best Buy...
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Nov 20, 2020
The confluence of a bitter presidential campaign, the reaction to the death of George Floyd and the pandemic pushed prominent brands to strongly pursue purpose-driven marketing as a defining strategy for 2020. 2020 was the year many brands, including Nike, Pepsico and P&G, developed funding, policy changes, advertising and more to address social injustices. Now,...
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Nov 20, 2020
With many in-person marketing opportunities absent during this pandemic, performance marketers are trying to find new ways to reach Gen Zers and millennials. Modified experiential marketing, as well as content, social and video marketing, can step up to fill the void. The loss of simpler in-person experiential marketing opportunities may be hard for performance marketers...
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Nov 20, 2020
Chipotle is joining forces with The Farmlink Project on a mission to donate 10 million meals to food banks during this holiday season. The Farmlink Project is a nonprofit grassroots movement by students from colleges and universities across the country to connect farms with food banks and feed those in need, while helping to support...
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Nov 20, 2020
Instagram revealed several updates related to branded content on its platform Friday, highlighted by the rollout of the branded content tag on Reels and the start of testing of that tag on Instagram Live in the coming weeks. The Facebook-owned photo- and video-sharing network said in a blog post Friday, referring to the branded content...
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Nov 20, 2020
It's official: Amazon Prime Video has snapped up the worldwide streaming rights to Coming 2 America, the anticipated sequel to Eddie Murphy's 1998 comedy classic Coming to America. Coming 2 America, which Paramount Pictures had originally planned for a holiday 2020 theatrical release, will skip theaters in the U.S. and will instead debut in more...
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Nov 20, 2020
Rebecca? Roberta? Welcome to my everyday dialogue with baristas, receptionists, shopkeepers alike, when I have to apologetically announce my name five times and spell it out letter by letter until they get it right. R-o-b-e-c-t-a. I suppose I was never asked to question how normal this situation is for people with quirky names until I...
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Nov 20, 2020
Reddit continued to add to its board of directors, naming Paula Price as its newest member. Price has served on the boards of directors at six public companies, and she spent roughly 30 years in senior finance roles with companies including Macy's, Ahold Delhaize, CVS Caremark, JPMorgan Chase, Diageo and Kraft Foods. Co-founder Alexis Ohanian...
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Nov 20, 2020
More nuanced brand safety tools are coming to connected television, a growing medium facing challenges of transparency and ad fraud. Brands have become increasingly concerned about advertising next to what they consider unsafe online content, a concern that has been highlighted repeatedly in 2020 as the treatment of items on the news-cycle has grown ever...
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Nov 20, 2020
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Why Is Miller Lite's Ad About Holiday Parties So Unnerving?...
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Nov 20, 2020
Twenty-some-odd years ago, few brands loomed larger in American fashion than Gap. Its signature logo hoodies were omnipresent at high schools and on college campuses, and Gap's marketing attracted big names, with stars like Sarah Jessica Parker and Madonna fronting its campaigns. But perhaps nowhere was Gap's influence more evident than at malls across America,...
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Nov 19, 2020
Facebook filed a lawsuit in the U.S. Thursday aimed at preventing the creation of clone sites. The social network accused Ensar Sahinturk of using automation software to scrape Instagram users' publicly visible information and create a network of clone sites, or websites that copy and display profiles, posts and other information from Facebook or Instagram...
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Nov 19, 2020
The winners of the Fifth Annual Shorty Social Good Awards were saluted Thursday night during an invite-only virtual event hosted by actor Arturo Castro. Arturo CastroThe Shorty Awards Highlights will be shared on the Shorty Awards site following the event. The 2020 Impact Honorees are Gary Vaynerchuk and Adam Waheed. Gary VaynerchukThe Shorty Awards Adam...
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Nov 19, 2020
When someone appears to be doing OK on the outside, it can be easy to assume that they're doing OK on the inside. But that's not always the case, as this simple but effective campaign film for U.K. mental health nonprofit makes clear. The digital spot, created by agency Recipe for the Campaign Against Living...
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Nov 19, 2020
When someone appears to be doing OK on the outside, it can be easy to assume that they're doing OK on the inside. But that's not always the case, as this simple but effective campaign film for U.K. mental health nonprofit makes clear. The digital spot, created by agency Recipe for the Campaign Against Living...
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Nov 19, 2020
Facebook Thursday released its biannual Transparency Report for the first half of 2020, which also included its Community Standards Enforcement Report. Vice president and deputy general counsel Chris Sonderby said in a Newsroom post Thursday that the company received 173,592 government requests for user data in the first six months of the year, up 23%...
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Nov 19, 2020
Brand purpose has long been a focus of marketers who want their brands to stand for something bigger than the products or services they sell. It's been such a buzzy topic that the Association of National Advertisers named "brand purpose" its 2018 marketing words of the year. Speaking at today's virtual Brandweek Sports Marketing Summit,...
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Nov 19, 2020
With the dust barely settled on the presidential election, politically-minded ad industry creatives are already turning their attention to two runoff Senate races in Georgia this January that will decide which party controls the U.S. Senate, thereby determining President-elect Joe Biden's ability to pass legislation. A new ad hoc group called Creatives For Georgia has...
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Nov 19, 2020
If you open the menu at any Denny's and flip to the sandwich section, you'll see an item called The Super Bird. It's a hefty Dagwood made with turkey, Swiss cheese, tomato and bacon wedged into grilled sourdough. It comes with fries and, for $10, it's a perennial crowd-pleaser. In fact, for the past week...
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Nov 19, 2020
Pharmacy chain Walgreens is introducing a more robust loyalty program called myWalgreens today, part of a thorough overhaul including a fully redesigned mobile app, the company announced. "This is a new beginning for Walgreens in a lot of ways," CMO Pat McLean told Adweek. "It's a redesigned mobile app experience that is a gateway to...
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Nov 19, 2020
One outcome of the coronavirus pandemic is that two Olympic games will now occur within just months of each other. The International Olympic Committee's postponement of the 2020 Tokyo Summer Games to July 2021 means that the 2022 Winter Games in Beijing will happen just seven months later. For the IOC's presenting partners, including Visa,...
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Nov 19, 2020
BuzzFeed will acquire HuffPost from Verizon Media, the two companies said today in a joint statement. BuzzFeed CEO and founder Jonah Peretti, who also co-founded HuffPost--then known as Huffington Post--in 2005, will lead the venture. The acquisition is part of a broader agreement between the two companies that includes technology sharing, cross-platform content promotion and...
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Nov 19, 2020
The Covid-19 pandemic drastically changed how traditional sports leagues played games and engaged fans this year. But esports is one of few industries that successfully adapted to reach consumers stuck at home. In the last two years, gaming has rapidly evolved to mirror traditional sports, with video game publishers franchising esports leagues and launching global...
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Nov 19, 2020
The public version of Amazon's Echo Frames, smart glasses with hands-free access to virtual assistants Alexa, Google Assistant and Siri, is now available for pre-order and will start shipping Dec. 10. The eyewear, which was announced as a "Day 1 Edition" last year and has until now been accessible by invitation only, is officially open...
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Nov 19, 2020
In 2021, the visual world will reject this year's shift toward saturated hues and embrace a calmer, more natural aesthetic, according to Shutterstock. The company just released its annual Color Trends Report, which predicts that the next year will be defined by three colors: Set Sail Champagne, Fortuna Gold and Tidewater Green. This projection is...
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Nov 19, 2020
As many brands lean into fantasy this holiday season to give consumers an escape from the stress of all 2020 has brought us thus far, Lowe's decided to go a different route. By partnering with some of the most wholesome people on the internet, the home improvement retailer is encouraging folks to write letters of...
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Nov 19, 2020
Facebook began measuring the prevalence of hate speech on its platform globally in the November 2020 edition of its Community Standards Enforcement Report, pegging it at 0.10% to 0.11%, or 10 to 11 views of hate speech for every 10,000 views of content. Vice president of integrity Guy Rosen said in a Newsroom post Thursday...
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Nov 19, 2020
Twitter's latest innovation is more imitation. Twitter Fleets, vertical content that disappears after 24 hours, is a so-late-it's-funny take on Snapchat Stories, a format so widely copied that it dominates most of the social media landscape. Even so, buyers see promise as long as Twitter makes the format useful instead of just a simple imitation....
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Nov 19, 2020
Publicis Groupe brought back a familiar face, hiring Jay Askinasi as its chief growth officer, U.S. In the newly-created role, Askinasi will be tasked with leading connectivity of Publicis Groupe's data and tech solutions across creative, digital and media operations to accelerate the holding company's U.S. transformation plans. This includes digital media across Epsilon and...
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Nov 19, 2020
While a number of digital publishers are enjoying a plentiful end to the year, the shortened sales cycle, market instability and nervous clients pushing for cancellation clauses mean there is much less in the pipeline for early next year. This is causing some vexation, according to five chief revenue officers interviewed for this story, all...
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Nov 19, 2020
When word inevitably comes down that your office's holiday party is now a BYOB virtual happy hour, will you be happy or sad? The answer probably depends on how much you already liked your coworkers and also how starved for socialization you are after all these months in quarantine. But Miller Lite and agency DDB...
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Nov 19, 2020
Snap Inc. continued its focus on direct-response marketers with its rollout of an advertising product suite Thursday geared specifically toward application marketers. The company said the move was made with two key ideas in mind: bringing what's best for apps to Snapchat with ad products that drive retention, lifetime value and maximum return on ad...
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Nov 19, 2020
Animal brand The Dodo kicked off its "Weirdest Pets Challenge" on Instagram Reels Thursday. Fans are invited to show off their pets' funniest, most bizarre behaviors via the short-form video feature, and some of Instagram's emerging pet creators will partake, as well, sharing their content to The Dodo's main feed. The Dodo will choose its...
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Nov 19, 2020
After a long run, BBH's global chief strategy officer and New York chairman Sarah Watson is calling it quits at the end of this year. She's leaving to pursue a career in "transformational coaching," according to email sent to BBH employees by CEO Neil Munn. The email was provided to Adweek by a BBH spokesperson....
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Nov 19, 2020
Twitter debuted Fleets earlier this week, allowing users to share disappearing tweets to their tops of their feeds, similar to how one shares disappearing posts to Instagram or Facebook Stories. Our guide will show you how to send a Fleet in the Twitter mobile application. Note: These screenshots were captured in the Twitter app on...
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Nov 19, 2020
Since launching in May, HBO Max has explored everything from virtual workouts to date packages and physical drive-ins to promote original content during the pandemic. For its new limited series The Flight Attendant, the streaming service faced the challenge of not only creating excitement for the dark comedic thriller starring Kaley Cuoco, but also delivering...
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Nov 19, 2020
When the Women's National Basketball Association first rolled out its inaugural Changemakers partnership program in January, the league couldn't have known just how much life was about to change in the coming months. The unique initiative involved a set of sponsorship deals with the likes of AT&T, Nike and Deloitte meant to help fund the...
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Nov 19, 2020
Ogilvy announced that Devika Bulchandani is joining the agency as its North America CEO and global chairwoman of advertising. The move ends an impressive 26-year tenure at McCann, where she departs from her role as McCann's North America president. Reporting to CEO Andy Main, Bulchandani is tasked with driving Ogilvy's business across the United States...
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Nov 19, 2020
Nielsen, a mainstay of the TV advertising industry, today unveiled its new ID resolution system, a launch that amounts to a comprehensive overhaul of its cross-screen measurement methodology. The company maintains its latest identity resolution system, or ID graph, leverages a series of direct integrations with advertisers and publishers, as well as its traditional panel-based...
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Nov 19, 2020
Instagram added a Status tab to its standalone Threads From Instagram application Thursday, giving users an easier way to stay up to date and interact with their friends' status updates and Stories. A new tabbed navigation system was also developed to help people move between those sections. And the app got a new inbox tab...
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Nov 19, 2020
Broadcast TV has a long, documented list of problems. Ratings have been in slow decline year after year for at least a decade. That slow fall off has accelerated since the beginning of the pandemic, as the ongoing shift in viewership habits towards streaming has rapidly grown. This is happening against the backdrop of clients...
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Nov 19, 2020
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. PlayStation Brilliantly Replaced London Underground Signs With Its Controller Icons...
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Nov 18, 2020
For the past several weeks, as Wonder Woman 1984 became the last blockbuster hopeful to remain on the theatrical schedule for the 2020 holiday season, the industry wondered if WarnerMedia would keep the film in theaters (possibly delaying its release until 2021) or opt to shift it to its upstart streaming service, HBO Max. The...
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Nov 18, 2020
Amazon is adding more Fire TV inventory to its Ad Console, a tool advertisers use to manage their sponsored ad campaigns on Amazon, with the latest U.S. beta program available on its fast-emerging ad stack. Marketers who want to promote their apps, shows or other forms of content can now buy ads on a CPC...
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Nov 18, 2020
Facebook responded to an open letter sent Wednesday by over 200 content moderators who are concerned about their working conditions during the pandemic. The letter was addressed to CEO Mark Zuckerberg, chief operating officer Sheryl Sandberg and the CEOs of two companies that supply content moderators to the social network on a contract basis: Anne...
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Nov 18, 2020
Turns out Academy Award-winning actress Brie Larson is just like the rest of us. Her latest partnership with Nintendo shows she's doing the exact same thing as the rest of the world in 2020: playing video games in her pajamas. In the spot, Larson shows viewers that games such as Animal Crossing can be both...
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Nov 18, 2020
When it comes to odd couples, the unlikely pairing of Unicef USA (United Nations Children's Fund) and World Wrestling Entertainment (WWE) might qualify for such a distinction, at least at first blush. "We are both brands that are magnificent, but maybe somewhat misunderstood," acknowledged Shelley Diamond, Unicef USA's CMO. It turns out, however, that the...
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Nov 18, 2020
Robert Kelly went from respected global policy pundit to internet sensation overnight in 2017, when his live interview with BBC News was charmingly derailed by his young children. Long before Zoom call interruptions were a common workplace occurrence, his brief moment of awkwardness seemed fascinatingly novel. Kelly, a professor based in South Korea, has remained...
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Nov 18, 2020
Maybe it's a dumb idea to try to figure out anything Josh Ostrovsky does. After all, this is the comedian-turned-entrepreneur who goes by the moniker The Fat Jew, seized internet fame with a video of him teaching a spin class to homeless people and shook up the refined realm of oenophiles in 2015 by rolling...
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Nov 18, 2020
Gabby Reece has seen the ins and outs of the sports marketing world. After graduating from Florida State University, the athlete spent years on the professional volleyball circuit. That career led her to high-profile partnerships with brands like Nike and launching her own fitness brand, XPT Extreme Performance Training with her husband, professional surfer Laird...
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Nov 18, 2020
YouTube detailed updates to its terms of service that will take effect immediately in the U.S. and in the middle of 2021 in countries outside of the U.S. The Google-owned video site re-emphasized that people or organizations cannot "collect or harvest any information that might identify a person (for example, usernames), unless permitted by that...
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Nov 18, 2020
Audi of America today announced that it has promoted Tara Rush, svp and chief communications officer for the automaker since 2019, to the role of svp and chief marketing officer. She'll be the first woman to lead marketing for the brand's U.S. business. In the new position, Rush will oversee brand strategy and all U.S....
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Nov 18, 2020
Eight months after the coronavirus pandemic shut down the United States, Ticketmaster accounts are still well-stocked with credits, a nagging reminder of concerts that never happened. Instead, music fans have had to turn to virtual shows: Radiohead released old concert tapings on YouTube while others, including Miley Cyrus and Phoebe Bridgers, streamed live benefits shows...
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Nov 18, 2020
Motorcycle riding is a perfect pandemic activity, outdoors and socially distanced, and Harley-Davidson wants to ensure that people who are new to it are doing it properly and safely. From now through Dec. 31, the motorcycle company will give away 500 passes to its Harley-Davidson Riding Academy to non-riders nominated by friends and family via...
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Nov 18, 2020
LONDON--The famed London Underground has been running since 1863, and its bold, red signage is instantly recognizable to anyone traveling around the city looking for a train. Just as recognizable--to gamers, at least--are the four icons that make up the controls of a Sony PlayStation gaming console. To celebrate the launch of the PS5, PlayStation...
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Nov 18, 2020
One month after Apple TV signed a deal to move the classic Peanuts holiday specials from broadcast TV to its streaming platform, the company has relented and will allow two of the programs to air on linear TV after all. A Charlie Brown Thanksgiving and A Charlie Brown Christmas will run ad-free on PBS and...
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Nov 18, 2020
Walmart is the latest retailer to offer live Christmas tree orders and delivery as brands continue to seek ways to meet consumer needs during a pandemic-era holiday season. To order a Christmas tree online, Walmart customers first visit the retailer's ecommerce site. There, they can search by tree type and height (ranging from 3 to...
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Nov 18, 2020
Have you ever wished you could snuggle up with pizza? Now, thanks to a partnership between QSR Pizza Hut and premium sleep and wellness brand Gravity Products, you can. This seemingly odd brand couple has united to produce a limited-edition pizza-themed Gravity blanket: the Original Pan Weighted Blanket, which, of course, will be delivered in...
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Nov 18, 2020
Have you ever wished you could snuggle up with pizza? Now, thanks to a partnership between Pizza Hut and premium sleep brand Gravity Products, you can. This seemingly odd couple has united to produce a limited-edition pizza-themed Gravity blanket: the Original Pan Weighted Blanket, which, of course, will be delivered in a cardboard pizza box....
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Nov 18, 2020
Over the last 50 years, the U.S. has added more than 8,000 breweries, according to the Brewer's Association. While the proliferation of craft microbreweries is changing the stateside beer game, there's really no way any American brewer can compete with Belgium--or Europe as a whole--when it comes to the legacy those brews have as part...
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