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AdWeek News
Mar 04, 2021

Hey Google! So, What's Next for Ad Tech?
On Wednesday, Google reinforced its stance on how ad targeting should work after it withdraws support for third-party cookies next year. The announcement moved markets but left some critical questions unanswered, and it has led to the loss of several billion dollars in shareholder value among ad-tech players. In short, Google is doubling down on...

AdWeek News
Mar 04, 2021

Foot Locker Sets Twitter Game Within the NBA All-Star Game
Foot Locker is trying to bring some of the energy that normally accompanies the National Basketball Association's All-Star Weekend to people's homes during an abnormal All-Star Weekend. The retailer will host #FLHomeGame on Twitter during the NBA All-Star Game Sunday (March 7), tweeting challenges, prop bets, speed runs and trivia and giving followers the chance...

AdWeek News
Mar 04, 2021

Why Everlane CMO Sophie Bambuck Picks People Over Jobs
I was first introduced to Sophie Bambuck last year when a few folks in our community kept mentioning her name as someone we just had to know. As promised, Sophie turned out to be a delightfully humble leader and mentor who views marketing in such a refreshingly simple way. The French-born (listen at :55 seconds...

AdWeek News
Mar 04, 2021

Have You Run Out of Ways to Spend Quarantine Time? This Pitch-Perfect Ad Has a Suggestion
After a year of pandemic lockdown, you might feel like you've binge-watched every piece of desirable content in the entire world. Topic, the flagship streaming service from First Look Media, says otherwise, using a bunch of intense clips from its international thrillers to try to lure in the bored and jaded couch potatoes among us....

AdWeek News
Mar 04, 2021

Chipotle and e.l.f. Give Fans Another Serving of Menu-Inspired Makeup
Hungry for more, Chipotle and e.l.f. Cosmetics are once again collaborating with a limited-edition line of beauty products inspired by the fast-casual chain's menu. The duo teamed up just under a year ago to create a virtual prom after-party for teens, who were unable to enjoy such high school past times in person because of...

AdWeek News
Mar 04, 2021

What Happened to Influencers and Their Content in 2020?
Social media engagement increased during the pandemic by 61%, and American adults spent about seven more minutes per day on social media than in 2019, thanks to the turbulence of 2020. Instagram influencers saw their average likes increase by about 68%, and their comments by 50%. Views in some content, such as cooking and fitness,...

AdWeek News
Mar 04, 2021

LinkedIn Pauses Collection of IDFA Data via Its iOS App
LinkedIn's iOS application will no longer collect IDFA (Identifier for Advertising) data for now as the professional network plots its strategy for dealing with the changes Apple is bringing to its iOS 14 operating system. The company said in a blog post that this change will affect its LinkedIn Audience Network mobile ad network, conversion...

AdWeek News
Mar 04, 2021

TikTok Rolls Out Q&A Feature for All Creators
More give-and-take is coming to TikTok, as the video creation platform rolled out a Q&A feature for all creators Thursday. Users with creator accounts can go to the settings and privacy page, select Creator, tap Q&A and hit the "Turn on Q&A" button to activate the feature. In order to switch to a creator account,...

AdWeek News
Mar 04, 2021

Profiles in Black Creativity: Derek Walker Creates Powerful NAACP Ad
Throughout Black History Month, we partnered with agency owner Derek Walker on a series that highlighted the ideas, perspectives and successes of Black advertising professionals. To round out the series, Walker is sharing his favorite piece of work and why it's particularly meaningful to him. In the below video, he talks about an NAACP ad...

AdWeek News
Mar 04, 2021

Mel Magazine to Launch Paid Newsletters
This Thursday, the men's lifestyle publication Mel Magazine, best known for giving the world such literary gems as Beware of the Carhart Beanie Dick, is launching three paid newsletters--Melanie, Shitposting with Miles Klee, and Dispatches from the Manosphere--in the hopes of accruing 10,000 subscribers in their first six months. An important milestone for Mel Aiming...

AdWeek News
Mar 04, 2021

Jungle Scout Adds Support for Amazon Advertising With $110 Million in Growth Capital
Amazon platform Jungle Scout has raised $110 million to expand to additional online marketplaces for the first time in its six-year history--as well as to buy Amazon ad-tech company Downstream Impact to give it a foothold in Amazon Advertising. Led by growth equity firm Summit Partners and Jungle Scout CEO Greg Mercer, it follows an...

AdWeek News
Mar 04, 2021

Virginia Passes Data Privacy Law, Reigniting Calls for a Federal Solution
Virginia Governor Ralph Northam signed a data privacy bill into law on Tuesday. It's the second in the nation meant to protect American's data online, bringing the U.S. a step closer to federal privacy law. The Virginia law, called the Consumer Data Protection Act, is generally seen as a more industry-friendly statute than its California...

AdWeek News
Mar 04, 2021

Clubhouse: How to Hide a Room
When you open Clubhouse, the audio chat application will show you different rooms you may be interested in joining. If you come across a room you no longer want to see, our guide will show you how to hide it. Note: These screenshots were captured in the Clubhouse app on iOS. Step 1: On the...

AdWeek News
Mar 04, 2021

Facebook Audience Network Issues Deadlines for Android Apps to Go Bidding-Only
Facebook revealed a Sept. 30 deadline for Android applications on its Facebook Audience Network monetization platform to convert to bidding-only. The company said last October that iOS apps have a March 31 deadline to go bidding-only. The move was a response to upcoming changes to iOS 14, but Facebook said at the time that its...

AdWeek News
Mar 04, 2021

Square Buys Tidal for $297 Million
Financial services company Square is acquiring a majority stake in music streaming service Tidal. The deal will cost $297 million in stock and cash and is expected to close in the second quarter of 2021. An unexpected partnership "Why would a music streaming company and a financial services company join forces?," asked Square CEO Jack...

AdWeek News
Mar 04, 2021

Adweek's Creator Visionary Awards Honors the Best in Social Media
Adweek's Social Media Week is celebrating innovators in the field of social media with its first annual Creator Visionary Awards. The awards will recognize those creators who have expanded the idea of what social media is capable of. "The social media era is quickly reshaping how we see the world, how we interact with each...

AdWeek News
Mar 04, 2021

Ralph Lauren Is the Latest to Offer Clothing Rentals
This week, high-end American apparel brand Ralph Lauren launched its first clothing rental service, The Lauren Look, offering clothing items from its more accessible line, Lauren Ralph Lauren. Ralph Lauren joins brands such as Diane von Furstenberg, Ann Taylor and Vince in creating rental service options for customers to discover looks from their favorite fashion...

AdWeek News
Mar 04, 2021

Ocean Spray's New Drink Has Some Zip
Ocean Spray's first product launch of 2021 is a caffeinated sparkling water with a splash of fruit juice. Top line Following a viral TikTok moment featuring a skateboarder drinking Ocean Spray Cran-Raspberry juice straight from the bottle, the 91-year-old agricultural cooperative is debuting Ocean Spray Wave, a low-calorie carbonated beverage that contains 50 milligrams of...

AdWeek News
Mar 04, 2021

Gannett Will Promote Snapchat's Advertising Platform to Small Businesses in the US, Canada
Snap Inc. reached its first sales partnership in the local business advertising space, entering into an agreement with media giant Gannett, which will promote Snapchat's advertising platform to its network of advertisers in Canada and the U.S. The pact enables Snap to benefit from Gannett's LocalIQ marketing solution, which works with more than 100,000 small...

AdWeek News
Mar 04, 2021

Turner Sports Content Chief on Pandemic Broadcasting and AT&T's Streaming Strategy
It's been 31 years since Turner Sports debuted Inside the NBA, its TNT basketball studio show. Every Thursday during the NBA season, Turner Sports' lead broadcaster Ernie Johnson Jr. is joined by NBA legends-turned-analysts Kenny "The Jet" Smith, Charles Barkley and Shaquille O'Neal. The show plays at the intersection of pro basketball and pop culture--plus...

AdWeek News
Mar 04, 2021

WPP Hires Dave Rolfe as Its First Global Head of Production
WPP has added another member to its creative ranks. The holding company, which owns agencies including MediaCom, Ogilvy and VMLY&R, has hired Dave Rolfe as its global head of production, a new role at WPP. His appointment comes roughly a month after WPP hired Rob Reilly as its global chief creative officer. It's also part...

AdWeek News
Mar 04, 2021

Duncan Channon Names Kumi Croom as First Director, Collaboration and Equity
Independent San Francisco agency Duncan Channon has appointed Kumi Croom as its first designated DEI leader. Croom takes on the role of collaboration and equity, responsible for leading the DEI group she helped establish at Duncan Channon in 2019, focusing on equitable talent recruitment and retention, maintaining an inclusive culture, overseeing ongoing anti-racism education for...

AdWeek News
Mar 04, 2021

Duncan Channon Names Kumi Croom as First Director, Inclusion and Collaboration
Independent San Francisco agency Duncan Channon has appointed Kumi Croom as its first designated DEI leader. Croom takes on the role of director, diversity and collaboration, responsible for leading the DEI group she helped establish at Duncan Channon in 2019, focusing on equitable talent recruitment and retention, maintaining an inclusive culture, overseeing ongoing anti-racism education...

AdWeek News
Mar 04, 2021

Social Confidential: How Bud Light Seltzer's Chief Meme Officer Became the Dankest CMO
Last August, Bud Light Seltzer put out a call for applications for the dankest of CMO roles: the chief meme officer. The brand set up a dedicated website acknowledging that its "meme game" needed some serious work and inviting the mightiest memelords on the internet--at least, those 21 and older--to apply for the role. The...

AdWeek News
Mar 04, 2021

Why Brands Might Want to Reconsider Upcoming Influencer Campaigns
Ever since the rise of social media platforms, conventional marketing wisdom has held that things that go viral do so through a combination of several factors. There's the novelty of the content, its ability to generate an emotional connection and the timing of the message, for example. But virality's holy grail has long been the...

AdWeek News
Mar 04, 2021

How ViacomCBS' New Streaming Head is Taking Lessons from Pluto TV to Transform Paramount
Tom Ryan likes being underestimated and over-delivering, he says. He's spent nearly a decade working in free streaming TV as co-founder and CEO of Pluto TV. And today, the newly minted ViacomCBS streaming head will see whether he can pull it off as his company's all-purpose subscription streamer, Paramount , officially rolls out to consumers. The...

AdWeek News
Mar 04, 2021

WhatsApp Adds 1-to-1 Voice, Video Calls to Desktop App
WhatsApp said Thursday that its desktop application now supports one-to-one voice and video calls. Just as on the mobile application, voice and video calls are end-to-end encrypted, so WhatsApp cannot hear or see them. The Facebook-owned messaging app said it is starting out with one-to-one calls on desktop in order to ensure that it delivers...

AdWeek News
Mar 03, 2021

Facebook Removes 5 More Networks in February for Coordinated Inauthentic Behavior
Facebook's Coordinated Inauthentic Behavior Report for February 2021 provides details on five networks that were removed from its platform, totaling 915 accounts, 606 Instagram accounts, 86 pages and 21 groups. The social network said in a Newsroom post Wednesday, "Much of the CIB activity we removed worldwide in February was consistent with what we've seen...

AdWeek News
Mar 03, 2021

After a Year of Record Retail Bankruptcies, Michaels Agrees to Go Private in $5 Billion Deal
While the net sales of nonessential retailers suffered during the pandemic, arts and crafts banner Michaels Stores saw double-digit growth in both the second and third quarters of 2020, demonstrating consumers' appetite for hobbies while confined to their homes. This helped Michaels buck the trend that plagued private equity-backed, mall-based retailers, including J.Crew, Neiman Marcus...

AdWeek News
Mar 03, 2021

Majority Launches With Commitment to Diversity—and an Assist from Shaquille O'Neal
As the ad industry's establishment players struggle to address deeply-rooted systemic racism, creative agency Majority is launching in Atlanta with diversity at its core--and the backing of NBA legend Shaquille O'Neal. Started by industry veteran Omid Farhang, along with founding partners Asmirh Davis and Jorge Hernandez, Majority aims to flip the agency diversity ratio on...

AdWeek News
Mar 03, 2021

Former Pepsi Marketing Lead Sadira Furlow Named Happy Money CMO
Consumer debt solutions provider Happy Money has hired Sadira Furlow as chief marketing officer with an initial focus on broadening the company's client base to include underserved populations in the financial services space. Top line Furlow is coming off a run at PepsiCo, where she oversaw the introduction of premium bottled water brand LifeWTR. In...

AdWeek News
Mar 03, 2021

A E Networks Upfront Emphasizes Power of Linear TV, Total Audience Metric Shift
After the pandemic forced A E Networks to jettison its upfront event plans at the 11th hour last year, the company has returned to the upfronts this year with a virtual presentation that played up the power of linear TV as many of its rivals begin to focus on streaming--while also trying to convince marketers to...

AdWeek News
Mar 03, 2021

Kelly Rowland Partners With JustFab for Her First Designed Footwear and Apparel Collection
Musician and actor Kelly Rowland's new line with membership shopping platform JustFab, for example, is modeled off of the strength, creativity and grace she has witnessed in women around the world throughout the pandemic. Rowland's first designed footwear and apparel line dropped this week--the fulfillment of a dream she has had since she fell in...

AdWeek News
Mar 03, 2021

Facebook Journalism Project Accelerator Publisher Participants Report Their Progress
Facebook Journalism Project shared an update on the progress made by participants in its Accelerator program and shared details on what to expect in 2021. The roughly 175 newsrooms that were invited to participate in 13 programs worldwide gained over 200,000 new paying subscribers and more than 2.5 million new registered audience members, reporting $60...

AdWeek News
Mar 03, 2021

Facebook Ends Its Political Advertising Ban 4 Months After the Election
Facebook is lifting its ban on political advertising that the social media giant instituted after the polls closed on Election Day in November. Google lifted a similar ban last week, which was put in place following the Jan. 6 insurrection at the U.S. Capitol. The ad bans have restricted the ability of numerous U.S. campaigns,...

AdWeek News
Mar 03, 2021

Pinterest Details New Research, Features at Its Pinterest Presents Global Advertiser Summit
Pinterest revealed several new and upcoming features at its Pinterest Presents global advertiser summit Wednesday, which featured sessions in six countries: Australia, Canada, France, Germany, the U.K. and the U.S. Co-founder and CEO Ben Silbermann said in the event opener that he speaks with a lot of chief marketing officers, and they went into marketing...

AdWeek News
Mar 03, 2021

Eric Toda on Rethinking the CMO Role as the Marketer's Career Pinnacle
After working on brands such as Nike, Snap, Airbnb, and GAP, Facebook alumnus Eric Toda returned to the social marketing space as Facebook's Global Head of Social Marketing. Eric, an avid advocate of anti-racism sentiment to #StopAsianHate, has continued his mission of empowering the voices of underrepresented communities, sharing why it's important to have "cultural...

AdWeek News
Mar 03, 2021

Fox Renews The Simpsons for 2 More Years, Through Season 34 in 2023
The longest-running prime-time series in TV history, The Simpsons, will extend its record for at least two more years. Top line Fox ordered two more seasons of The Simpsons, locking in the animated series through the end of Season 34 in 2023 and bringing its run to a total of 757 episodes. The network announced...

AdWeek News
Mar 03, 2021

Inside Target's $4 Billion Makeover
Target plans to invest about $4 billion annually in new stores, remodels and fulfillment services as it targets consumers whose shopping preferences have been altered by a once-in-a-lifetime pandemic. Target opened 30 stores in 2020 and now boasts nearly 1,900 U.S. locations. Its goal is to open 30 to 40 new stores a year, ranging...

AdWeek News
Mar 03, 2021

Disney Streaming Vet Kevin Mayer Joins DAZN as Chairman
Kevin Mayer, the former heard of streaming at Disney, has joined the U.K.-based sports streaming service DAZN Group as chairman, replacing executive chairman John Skipper, the company said today. Mayer is best known for laying the groundwork for the fast-growing streaming service Disney . Top line Mayer will serve as chairman of the streamer's board of...

AdWeek News
Mar 03, 2021

How to Rise to the Challenge of Cookie-less Advertising
This time it's for real. Weaning media plans and tech stacks off third-party cookies and audience data is now an urgent priority for the remainder of 2021. Google may have just killed the last, best hope for being able to buy deterministic (or "user-level") cross-domain audience data off the open market. We already knew the...

AdWeek News
Mar 03, 2021

Touching Swiss Animation Is a Powerful Reminder That Each Senior Has a Story to Tell
Rosemarie, a 90-year-old nursing home resident living in Switzerland, is the unlikely star of a touching new ad released in the country as part of a healthcare recruitment drive. The elderly woman, who was born in Germany, is the subject of a new animated film created by Roof studio that tells the story of the...

AdWeek News
Mar 03, 2021

Clubhouse: How to Find More People to Follow
When you create a Clubhouse account, the Clubhouse application will encourage you to follow at least 25 people. If you want to find new people to follow in the Clubhouse app, our guide will show you how this is done. Note: These screenshots were captured in the Clubhouse app on iOS. Step 1: On the...

AdWeek News
Mar 03, 2021

Google Just Dropped Another Privacy Bomb on Independent Ad Tech
The level of cooperation from independent ad-tech players, publishers and even some media agencies to replace the third-party cookie with hashed email addresses had led to growing speculation that even Google would get behind the initiative. However, today, Google stopped this idea dead in its tracks and released a policy update that will be seen...

AdWeek News
Mar 03, 2021

Lucas Cridland, Former Dentsu Media Exec, Now Leads a New Group within MediaLink
Lucas Cridland, the former COO of U.S. media at Denstu, is now leading a newly launched group within MediaLink called Hudson Bridge. The new business will act mainly as an implementation service provider of Hudson MX, a media planning, billing and reconciliation platform. As managing director of Hudson Bridge, Cridland's remit is to help agencies...

AdWeek News
Mar 03, 2021

Rebuilding Our Growth Momentum: What to Expect Across Industries in 2021
Editor's note: Adweek worked with Matthew Scott Goldstein, a consultant with a deep knowledge of the media industry, to craft his quarterly newsletter into an Adweek article. Through his findings on various industry earnings calls, we're bringing you insights about how your favorite brands, agencies, media companies, publishers and tech companies are performing on a...

AdWeek News
Mar 03, 2021

Walk Around Virtual Austin at SXSW; Cadbury Creme… Beer?: Tuesday's First Things First
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. SXSW Will Build a Virtual Downtown Austin for Attendees to...

AdWeek News
Mar 03, 2021

Captivate Brings ‘Women in Business' Series to 12,000 Screens Across North America
Each spring, Women's History Month prompts brands to chime in on the movement toward a progressive, inclusive and non-discriminatory view on gender. In some years, there's much to celebrate. Others, however, that's less so. And while the U.S. elected its first woman vice president last year, there are countless other metrics that betray systems continuing...

AdWeek News
Mar 03, 2021

AT&T's Xandr Backs Unified ID 2.0
Xandr will adopt an open approach to identity by integrating with the independent ad tech's leading solutions to addressable advertising in a digital media landscape after the decline of third-party cookies, and mobile advertising IDs (MAIDs). Top Line: The addressable advertising unit of AT&T, Xandr, has announced it will integrate with three scaled offerings: Unified...

AdWeek News
Mar 02, 2021

Twitter Brings Spaces to Android, Beating Out Clubhouse
Clubhouse may be generating more buzz than Twitter Spaces of late, but the latter won the race to debut for Android, albeit in a slightly limited form. Twitter said in a tweet from the Twitter Spaces account Tuesday that Android users can now join and participate in Spaces, but they do not yet have the...

AdWeek News
Mar 02, 2021

Why Does This Gloriously Weird Ad Want You to Eat Nothing But Cauliflower Hash Browns?
The grapefruit diet infamously recommended that people consume a whole mess of oversized citrus, just as the cookie, cabbage soup and baby food diets relied almost exclusively on, well, cookies, cabbage soup and baby food. The old-school version of Atkins? Steak wrapped in bacon with a side of butter, coming right up. So an eating...

AdWeek News
Mar 02, 2021

How a Genealogy Site Used Deepfake Tech and Old Family Photos to Create a Viral App
A genealogy site tool that lets people digitally animate old family photographs has become a viral sensation on social media this week--in the latest example of brands putting AI-powered deepfake technology to creative use. The feature, released by Israel-based company MyHeritage in web platform and app form, is able to recognize faces in any photograph...

AdWeek News
Mar 02, 2021

MDC Partners Takes Q4 Organic Revenue Hit
MDC Partners, the company that owns agencies including 72andSunny, Anomaly and Media Kitchen, reported its fourth quarter earnings today, sharing that its organic revenue dropped 13.7%. Top line Its drop is in line with other holding companies, all of which faced back-to-back organic revenue hits in 2020. In a statement, the company said organic revenue...

AdWeek News
Mar 02, 2021

Reddit Begins Testing New Avatar Builder, Custom Community Welcome Messages
Reddit is testing a new way for moderators to welcome new members to their communities. The custom messages, for mobile and the web, are currently being tested with 30% of Redditors and are available to all moderators. Moderators already had the ability to welcome new members via direct message. Redditors who wish to opt out...

AdWeek News
Mar 02, 2021

The Washington Post Amps Up Its App Strategy to Drive More Subscribers
The flagship app of The Washington Post is the stuff of publishers' dreams: It converts readers into subscribers and subscribers into repeat customers. To take advantage of this, The Post is investing more resources into its mobile strategy team, with the aim of shepherding new users onto the app and improving the app experience for...

AdWeek News
Mar 02, 2021

Essity's Latest Taboo-Busting Campaign, #PainStories, Puts a Spotlight on Endometriosis
LONDON--Sharp. Shooting. Sickening. Stabbing. Crippling. "Like torture." Those are just some of the words women with endometriosis have used to describe the agonizing pain of the disease, which is woefully under-diagnosed and is experienced by an estimated one in 10 women worldwide. Essity has focused on the sometimes debilitating condition in its latest campaign for...

AdWeek News
Mar 02, 2021

Facebook Adds Languages for Community Management Education Program
Facebook is expanding the community management education program it introduced last July to several languages starting this month, including Arabic, French, German, Indonesian, Portuguese, Spanish and Thai. The social network followed up last July's rollout of Facebook Blueprint courses with the debut of a certification for community management last October, but everything had only been...

AdWeek News
Mar 02, 2021

Canada Goose, NBA Reach Multiyear Partnership for All-Star Weekends
Canada Goose reached a multiyear agreement with the National Basketball Association to be an outerwear partner for NBA All-Star Weekend. The outerwear manufacturer and the league initially collaborated for NBA All-Star Weekend 2016 in Toronto, where Canada Goose is based, and the company created limited edition co-branded parkas for all the players participating. Under terms...

AdWeek News
Mar 02, 2021

4 Female Olympians Form Media Company to Boost Coverage of Women in Sports
Four female Olympians are launching a female-focused media company, named Togethxr. The brand describes itself on Twitter as the intersection of lifestyle, culture and sports and noted in a statement that it hopes to target a younger female audience by showcasing female voices. The athletes behind the media organization are soccer player Alex Morgan, snowboarder...

AdWeek News
Mar 02, 2021

Joe Ortiz Joins Freeform as Content Marketing Head
Marketing executive Joe Ortiz, the svp and head of marketing and brand for Group Nine Media-owned news site NowThis, is joining Freeform as svp of content marketing, the company said today. Top line Ortiz will oversee all creative marketing for Freeform originals and all content marketing efforts across both linear and digital. He will work...

AdWeek News
Mar 02, 2021

Instacart Bags $265 Million in Consumers Love Affair With Online Grocery
Delivery platform Instacart has raised $265 million in a Series I funding round led by investors Andreessen Horowitz, Sequoia Capital, D1 Capital Partners, Fidelity Management & Research Company LLC and T. Rowe Price Associates. The capital more than doubles Instacart's valuation to $39 billion. Top line Instacart said it plans to use the new capital...

AdWeek News
Mar 02, 2021

Instacart Bags $265 Million in Consumers' Love Affair With Online Grocery
Delivery platform Instacart has raised $265 million in a Series I funding round led by investors Andreessen Horowitz, Sequoia Capital, D1 Capital Partners, Fidelity Management & Research Company LLC and T. Rowe Price Associates. The capital more than doubles Instacart's valuation to $39 billion. Top line Instacart said it plans to use the new capital...

AdWeek News
Mar 02, 2021

South China Morning Post's Digital Revenue Fell 25% After Leaving the Open Exchange
It takes a strong stomach for a publisher to pull inventory out of the programmatic open marketplace, especially after an erratic year. But news publisher South China Morning Post (SCMP) is starting to see the benefits of its decision to take more control of its advertising. After withdrawing from the programmatic open marketplace in Asia...

AdWeek News
Mar 02, 2021

Why Some Brands Are Considering Social Tokens to Monetize Engagement
A token of a brand's appreciation can take many forms. But very few T-shirts, battery chargers, beer cozies and other swag festooned with company logos hold out the promise of being traded for services. A branded mug can't entice someone to hold a spot in a chat room or be traded to gain access to...

AdWeek News
Mar 02, 2021

Would You Drink This New Cadbury Creme Egg Beer?
LONDON--Cadbury Creme Egg, with its syrupy goo, is a treat best enjoyed by people with a serious sweet tooth--but now beer fans with a penchant for unusual flavor combinations can get in on the action, too, thanks to the creation of a new Creme Egg beer. The Mondelez-owned brand, with the help of agency Elvis,...

AdWeek News
Mar 02, 2021

United Soccer League's Cory Bernstine on Coaching Tomorrow's Sports Marketers
Most kids dream of being professional athletes at some point but if they met Cory Bernstine, they might dream a little differently. With a career spanning sports, Cory Bernstine went from throwing fastballs to helping transform Minor League Baseball to a commercial, marketing, and media agency for their 100 plus teams. Now he's driving the...

AdWeek News
Mar 02, 2021

Pura Vida Bracelets, TikTok Star Charli D'Amelio Collaborate on Collection
Pura Vida Bracelets teamed up with TikTok superstar Charli D'Amelio on a new collection, The Charli D'Amelio Pack, which will be released Friday (March 5). D'Amelio collaborated with Pura Vida on the design for the five signature string charm bracelets, which will sell for $45. Pura Vida, based in La Jolla, Calif., sources ethically-produced handcrafted...

AdWeek News
Mar 02, 2021

Remotely Produced Golden Globes Plummet to 26-Year Ratings Low
Sunday night's Golden Globes ceremony was a great one for streamers like Netflix in terms of the awards doled out throughout the night--but the broadcast itself was an especially abysmal one for traditional live TV. According to Nielsen's final ratings released this morning, just 6.9 million total viewers tuned in to watch NBC's three-hour broadcast,...

AdWeek News
Mar 02, 2021

SXSW Will Build a Virtual Downtown Austin for Attendees to Experience in VR
Last spring, South by Southwest was canceled on March 5--just five days before the event was slated to begin. It was early in the pandemic, and there was hardly time for would-be attendees to cancel their travel arrangements. This year, in a new landscape of all-virtual events, SXSW is aiming to bring the same kind...

AdWeek News
Mar 02, 2021

We Need a Rebirth for Motherhood in Advertising
They say not to speak ill of the dead, but I can make an exception for advertising's trope of "the new mom." "The new mom" we've known for decades is a caricature. She is confident, freshly showered and running on a solid eight hours of sleep. Sometimes she is nothing more than a pair of...

AdWeek News
Mar 02, 2021

This Site Is Dedicated to All Things Black Wellness
Sometimes, binge watching can lead to inspiration instead of idleness. At least that was recently the case for Pilar McQuirter, who joined MullenLowe in October as cultural strategy director. When McQuirter took on her new role, she joined Black@MullenLowe Group, its employee resource group for Black employees. After one of the group's meetings, she started...

AdWeek News
Mar 02, 2021

TikTok Forms European Safety Advisory Council
TikTok introduced the inaugural members of its new European Safety Advisory Council this week. Head of product policy for Europe, the Middle East and Africa Julie de Bailliencourt said in a blog post, "Safety is the bedrock of our diverse, creative community, which is why our work in this space is never done. We are...

AdWeek News
Mar 02, 2021

Instagram: How to Use the Women's History Month Stickers in Stories
March is Women's History Month, and to celebrate, Instagram released five Women's History Month stickers that users can place on their Stories posts. Our guide will show you how to use the Women's History Month stickers in Instagram Stories. Note: These screenshots were captured in the Instagram application on iOS. Step 1: Once you've taken...

AdWeek News
Mar 02, 2021

TikTok Details Programming Initiatives for Women's History Month
TikTok kicked off its #WhenWomenWin programming to mark Women's History Month. Throughout the month of March, live programming on the video creation platform will celebrate "the incredible women who use their strength, intelligence and creativity to make a lasting impact on the global TikTok community and beyond," TikTok said in a blog post. Themed programming...

AdWeek News
Mar 02, 2021

Former Salesforce CMO Stephanie Buscemi Moves to Confluent
After stepping down earlier this year from her role as global chief marketing officer at Salesforce, Stephanie Buscemi announced yesterday she is joining California-based event streaming platform Confluent as CMO. Top line Buscemi brings years of experience in the cloud-based data space to Confluent, including executive and marketing leadership roles at IHS Inc., SAP and...

AdWeek News
Mar 02, 2021

Snapchat, Bitmoji Test Stickers Featuring Avatars in Wheelchairs
Snapchat and Bitmoji are testing a set of stickers that feature Snapchatters' avatars in a manual wheelchair. Snap said in a blog post that it aims to create avatars that reflect and represent the diversity of its community, and it gathered feedback from members of that community in creating these designs, along with working closely...

AdWeek News
Mar 02, 2021

Disney Shows Off Enhanced Programmatic, Addressable Platform Offerings Ahead of Upfront
For several years, media companies have paid lip service to increasing programmatic and addressability inventory in their upfront negotiations, but made little progress when it comes to actually transacting on those offerings. Disney, however, is serious about changing the way it does business with marketers, and it's making a serious effort to expand its advanced...

AdWeek News
Mar 02, 2021

Cameo Begins Offering Gift Cards
Cameo, the platform that enables people to pay for custom videos recorded by celebrities, jumped into the gift card game Tuesday. People can go to the Cameo website and purchase gift cards in any amount between $5 and $500, with suggested increments of $25, $50 and $100. When the purchase is completed, the gift giver...

AdWeek News
Mar 02, 2021

Flipboard Details Massive Expansion of Its Local News Coverage
Curated content platform Flipboard began its local news initiative in 23 metropolitan areas in the U.S. and Canada in January 2020, expanding its availability throughout the year to eventually reach 60 at the end of last October. That total increased dramatically Tuesday. Flipboard's local news coverage is now available in more than 1,000 cities, towns...

AdWeek News
Mar 02, 2021

Walmart Makes a Bigger Play for Brand Ad Budgets
As more retailers like CVS and Walgreens launch media networks to capture a greater chunk of brands' advertising budgets, Walmart's ad business announced three new partners to its Walmart Advertising Partners platform. Top line Agencies Harvest Group, Tinuiti and Stackline, join beta partners Flywheel, Kenshoo, Pacvue and Teikametrics. Lex Josephs, vp of ad sales and...

AdWeek News
Mar 02, 2021

MediaMath and LiveIntent Ink ‘NonID' Partnership
Independent ad-tech duo MediaMath and LiveIntent are teaming up for an email-based "nonID" to power programmatic media buys after the decline of the third-party cookie. Top line The partnership is the latest execution of MediaMath's Source initiative-a project to further transparency in the programmatic landscape-whereby media buyers that use MediaMath can rely on LiveIntent's database...

AdWeek News
Mar 02, 2021

Facebook: Black History Is Not Just for February
Facebook kicked off its "Black History Written By" campaign Tuesday to reinforce the concept that Black history is being made every day, and not just during February. The social network's Facebook Creative X internal creative team partnered with Academy Award-winning cinematographer and director Bradford Young on the campaign, which features members of the Black community...

AdWeek News
Mar 02, 2021

Vungle Buys GameRefinery as Post-IDFA Era Draws Closer
Mobile advertising firm Vungle announced today its acquisition of Finnish gaming data company GameRefinery, as marketers adjust to Apple's imminent privacy changes that will require opt-in from iPhone users before they can access crucial data points. Financial terms of the deal were not publicly disclosed. The acquisition comes on the heels of Vungle's buyout of...

AdWeek News
Mar 02, 2021

The ABCs of NFTs; The Man Who Helped Biden Reach Black Voters: Monday's First Things First
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. The ABCs of NFTs: A Guide to Non-Fungible Tokens, the...

AdWeek News
Mar 02, 2021

After Australia, US Publishers May Bargain With Tech Giants
Facebook and Google have struck deals to escape a major part of a new Australian media law that would force them to negotiate fair rates with publishers for carrying news content on their platforms. The new law has created ripples across the globe, but Congress is looking at a different path: reviving a proposal that...

AdWeek News
Mar 02, 2021

The ABCs of NFTs: A Guide to Non-Fungible Tokens, the Cryptomedia Trend Bringing Ownership to the Internet
In recent months, non-fungible tokens (NFTs) have skyrocketed in popularity, leading a digital flower to sell for $20,000, a looping video clip for $26,128, a sock for $60,000 and a LeBron James clip for $99,999. You can be sure where there's this level of hype in consumer behavior, brands are keen to get in on...

AdWeek News
Mar 01, 2021

Instagram Rolls Out Stickers for Women's History Month
Instagram released a set of stickers enabling users to mark Women's History Month in their Stories. The stickers were designed by five up-and-coming artists to bring to life the experiences of disabled women, healthcare workers, motherhood, queer/trans women and more. The artists are: Reya Ahmed is a 24-year-old visual artist exploring feminism, queer identity and...

AdWeek News
Mar 01, 2021

ATTN:, The Little Market, T-Mobile Team Up on Conversations With Changemakers
ATTN:, The Little Market and T-Mobile are marking International Women's Day and Women's History Month with Conversations With Changemakers. Starting Monday, March 8, and running throughout the month, one conversation per day will be shared via the social channels of issues-driven media company ATTN:, The Little Market website and T-Mobile's social channels, featuring activists, celebrities...

AdWeek News
Mar 01, 2021

Dentsu Media Enters Into Partnership With OZY
This week, Dentsu Media announced it is entering into a new, multiyear partnership with international multiplatform media and entertainment company OZY. The move reflects Dentsu Media's investment in "meaningful media" as part of a larger reorganization at the company and follows Dentsu's innovation partnership with Snap Inc. last September. A forward-thinking partner The partnership is...

AdWeek News
Mar 01, 2021

Twitter to Begin Labeling Tweets Potentially Containing Covid-19 Vaccine Misinformation
Twitter ramped up its efforts on misinformation related to the Covid-19 vaccine Monday, revealing that it will add labels to tweets that may contain such misinformation, and it will introduce a strike system to help determine when enforcement needs to go further. The social network said in a blog post Monday that since it began...

AdWeek News
Mar 01, 2021

Payless Lifts the Curtain on Its US Comeback
Roughly two years after Payless disappeared from the U.S. retail landscape, the footwear brand is staging a comeback with a new location near the brand's headquarters in North Miami, Fla. When it relaunched in North America with an ecommerce site in August 2020 following its bankruptcy, Payless shared an ambitious plan to open 300 to...

AdWeek News
Mar 01, 2021

Roku Buys Nielsen's Advanced Video Advertising Business, Accelerating DAI Capabilities
Users of connected TV's most popular platform are about to see a major advertising upgrade. Roku and Nielsen are shaking up the connected TV advertising landscape with a landmark deal and strategic alliance: Roku is acquiring Nielsen's advanced video advertising (AVA) business, including the measurement company's automatic content recognition and dynamic ad insertion technologies. Terms...

AdWeek News
Mar 01, 2021

From the NFL to Esports, Johanna Faries Is Trailblazing A League of Her Own
Focus. Resilience. Training. Collaboration. As an athlete who picked up these skills while playing sports throughout most of her life, Johanna Faries is more than familiar with what it takes to provide a strong performance on and off the field. Before joining the leadership team at Activision Blizzard Esports as the VP and Head of...

AdWeek News
Mar 01, 2021

Alphonso Rebrands as LG Ads, Creates Connected TV Media and Measurement Platform
TV data and measurement company Alphonso is rebranding to LG Ads as part of the smart TV maker's efforts to scale up its advertising business. The new platform is the exclusive provider of LG's connected TV ad inventory, alongside data for activation, measurement and attribution across CTV, linear TV and digital. LG, which invested approximately...

AdWeek News
Mar 01, 2021

Recent Data Shows Which Companies Increased Ad Spend in the Pandemic
A year removed from the pandemic, and there are a few lights at the end of the tunnel. Vaccines are rolling out, and digital ad spend is on the mend. But the pandemic fundamentally shifted the advertising landscape in 2020. Stay-at-home orders forced brands to pull back on ad spend, and some of it never...

AdWeek News
Mar 01, 2021

Why Every Marketer Should Prioritize Personal Brand
When you work in marketing or advertising, the thought of building your personal brand may seem like another task on your long to-do list. Promoting brands in your day job may be so exhausting, you don't have the energy to create for yourself. It doesn't have to be this way. It starts with reframing how...

AdWeek News
Mar 01, 2021

Facebook News Is Expanding to Germany in May, Partnering With Major Newspapers
Facebook is bringing its news curation offering to Germany this spring--after it struck a deal with the country's top publishers, including leading national outlets Der Spiegel, Frankfurter Allgemeine Zeitung and Die Zeit. Top line Germany is the latest country to come to an agreement with the social platform on Facebook News, which gives users access...

AdWeek News
Mar 01, 2021

Amid IPO Rumors, Chobani Debuts First Multi-Product Campaign
Following a year of product launches, Chobani is rolling out a national ad campaign that both showcases its expanded portfolio and underscores the company's mission to provide the public with healthier food. More than just yogurt A 30-second animated spot, made in-house, presents a future where humans, robots and nature live in harmony. Chobani's yogurt,...

AdWeek News
Mar 01, 2021

Initiative Elevates Amy Armstrong to Be New Global Chief Executive
Fresh off a major account win, IPG Mediabrands agency Initiative has named a new global chief executive. Initiative U.S. CEO Amy Armstrong will succeed Mat Baxter in the global CEO role. Baxter will move into a global chairman role, which he will remain in through the end of 2021. He will also take on an...

AdWeek News
Mar 01, 2021

Horizon Media Vet Serena Duff Has Died
Serena Duff, an executive at Horizon Media who has led the agency's Los Angeles office for over a decade, died last Friday at the age of 54 after a long struggle with colon cancer. "Serena was a one-of-a-kind executive that touched everyone. Her last few years were a lesson to all in courage, strength, dignity,...

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