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Feb 19, 2025
Bob Evans Farms has hired Colle McVoy as its media agency of record. The appointment covers the Bob Evans namesake brands, as well as Egg Beaters, Owens Sausage, and Simply Potatoes. The manufacturer of quick-to-table, farm-inspired food said the competitive pitch process kicked off last July and was led by its internal marketing procurement team....
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Feb 19, 2025
Dana Fulton has been named anchor and executive producer of the WKOW morning newscast. She was the morning meteorologist for the ABC affiliate in Madison, Wisconsin. "Dana has been a crucial member of our Wake Up Wisconsin team and her previous experience managing and anchoring the news made her the perfect choice to lead our...
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Feb 19, 2025
Brian Mastre will take over as main co-anchor of the WOWT evening newscasts Sunday through Thursday, beginning March 16. Mastre was the Omaha NBC affiliate's investigative reporter and weekend co-anchor. He'll take over for John Knicely, after his retirement. "Brian is a veteran reporter and anchor who has established a standard of professional journalism which...
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Feb 19, 2025
Big Ideas is ADWEEK's series in which we talk to the industry's top creative minds. If Amy Ferguson, partner and chief creative officer of Special New York, had a mantra for her creative style, it might be: "responsibly unhinged." Ferguson jokingly coined the phrase when talking about her ambitions for the agency: creating work that...
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Feb 19, 2025
TikTok's uncertain future isn't stopping it from rolling out new ad products off the assembly line, with the platform unveiling Automotive Ads Wednesday. The company described its Automotive Ads as a performance ad solution that lets advertisers target high-intent users with their available inventory of vehicles. "With TikTok's new Automotive Ads, dealers and manufacturers have...
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Feb 19, 2025
Capitol Broadcasting Company, Inc. has named Heather Gray interim general manager of its Raleigh, N.C. NBC affiliate WRAL and WRAZ-TV/Fox 50. She replaces Joel Davis, who was named gm of NBC's WCAU in Philadelphia. Gray was the station manager and joined WRAL in 2017 as the creative services director. She quickly ascended through key leadership...
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Feb 19, 2025
Google is offering advertisers credits and free ad space to drive adoption of its AI-powered automated media buying tool, Demand Gen. ADWEEK spoke to five advertisers across media agencies and brands who said Google has been aggressively pushing Demand Gen over the past year. Launched in 2023, Demand Gen selects advertisers' best-performing video and image...
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Feb 19, 2025
The entertainment news startup The Ankler has partnered with NAB Show to introduce a new series of programming, called its Business of Entertainment track, to the multi-day event. The convention, hosted by the National Association of Broadcasters, will be held April 5 through April 9 in the Las Vegas Convention Center. It serves as an...
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Feb 19, 2025
If the word "moist" makes your skin crawl, you're not alone--that's a common reaction based not only on how it sounds but also on its association with bodily functions. So using it once is bad enough, but saying it over and over is totally cringe. Any brand knows that, right? Dove, in fact, is completely...
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Feb 18, 2025
Live from New York, it's SNL50's brand partners. NBCUniversal's SNL50 celebration over the weekend was a massive undertaking that included musical talents like Bad Bunny and Sabrina Carpenter, former cast members such as Tina Fey and Amy Poehler, and fan-favorite celebrity hosts such as Tom Hanks and Emma Stone--with everyone stuffing into Saturday Night Live's...
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Feb 18, 2025
Joel Davis has been named president & general manager of NBCU Local Philadelphia's NBC10 (WCAU), Telemundo62 (WWSI) and NBC Sports Philadelphia, beginning March 17. Davis will provide strategic and operational leadership of the media properties' TV, streaming and digital platforms, and will oversee the local management team and staff. He will work closely with Telemundo...
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Feb 18, 2025
Founded in 1998 in Los Angeles, the fitness brand Barry's now has 89 studios open in 15 countries. Jackie Lamping became the company's CMO in September, with the task of enhancing the company's global marketing strategy and managing digital marketing and community outreach inside the brand's studios. Lamping herself is a longtime Barry's customer and...
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Feb 18, 2025
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Mike Romoff, chief revenue officer at Reddit, to take us inside the platform's evolution--from AI-powered discovery tools to the power of community-driven advertising. In an era where digital trust is eroding, Reddit has emerged as a powerhouse...
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Feb 18, 2025
Jonathan Bujosa has been named multimedia journalist for Telemundo 49 (WRMD) Noticiero Telemundo 49. He'll make his on-air debut for the NBCUniversal Local's Telemundo Station Group Tampa station next week. Before joining WRMD, he worked as Multimedia Journalist at KWEX-DT, where he covered daily news, produced digital content, and coordinated media logistics. Before that, he...
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Feb 18, 2025
Publicis Groupe has acquired Brazil-based influencer and content agency BR Media for an undisclosed sum. The purchase gives the French holding group a stronger foothold in the Latin American (LATAM) market, which delivered double-digit growth for Publicis Groupe in 2024. Founded in 2012, BR Media Group counts more than 500 brands among its clients, including...
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Feb 18, 2025
Sunday's airing of the 50th anniversary special of Saturday Night Live brought in big ratings for NBC, with 14.8 million total viewers tuning in. This was the network's most-watched primetime entertainment telecast since the 2020 Golden Globe Awards. SNL50: The Anniversary also delivered solid numbers for NBC streaming service Peacock, which simulcasted the telecast. It...
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Feb 18, 2025
Two local stations had to apologize after leaving the Saturday Night Live 50th Anniversary special early. In similarly worded apologies, both WSLS in Roanoke and WDIV in Detroit apologized to viewers and promised to do what they could to make it right. Local viewers missed a musical performance by Paul McCartney, who sang the medley...
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Feb 18, 2025
Denver NBC affiliate KUSA has set the record straight after reporting that ICE had detained a man without a criminal history. It turned out the man had a DUI on his record. Trump has said ICE will target violent criminals for deportation first, then it will go after those here without authorization. A correction and...
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Feb 18, 2025
Mike Murri, vice president and general manager of E.W. Scripps' stations WXYZ and WMYD in Detroit and Merri Hanson, vice president and general manager of KSTU in Salt Lake City, have been promoted to regional vice presidents of local media. Mike Murri Merri Hanson They'll continue working as general managers for their home local television...
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Feb 18, 2025
Inspired Thinking Group (ITG), which offers an AI-powered content generation platform for brands, has expanded to the U.S. with the acquisition of PureRed. Terms of the deal were not disclosed. U.K.-based ITG works with clients like Samsung, Heineken, KFC, Jaguar Land Rover, and Comcast in Europe to provide what it calls "halo content"-which is proliferated...
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Feb 18, 2025
The digital transformation agency Code and Theory has appointed Jessica Giles, the former editor-in-chief of Cosmopolitan, as managing director of its newly created Media Experience Practice. Giles, who was named ADWEEK's Editor of the Year in 2019, will oversee a team of roughly 50 to help media brands navigate evolving consumer behaviors, advancements in artificial...
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Feb 18, 2025
There's always a period of transition after an election, but the administration of President Donald Trump has swiftly upended most every part of the federal government. This has left agencies and brands scrambling on issues ranging from tariffs to DEI. In the February issue of ADWEEK magazine, we took a look at the new order...
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Feb 18, 2025
Most of us grew up hearing fairy tales at bedtime and watching cartoons on TV. Jack Waley-Cohen's childhood looked a little different. "My mum was obsessed with quizzes, and she would often not read our stories and would just ask us quiz questions and trivia questions," recalled Whaley-Cohen, the co-founder and COO of location marketing...
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Feb 18, 2025
Remember when a polished corporate message was all you needed to win over your audience? Those days are gone. People are skeptical of brand-speak and polished marketing campaigns, preferring real, authentic voices. The new secret to meeting your customers where they are is your employees' personal brands. While some organizations still resist personal branding, fearing...
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Feb 17, 2025
Wren Clair has said goodbye to Minneapolis ABC affiliate KSTP. Her last day of work was Wednesday. No reason was given for her departure. "Wren Clair is no longer employed by KSTP-TV," news director Kirk Varner told the Star Tribune. "We wish her the best with her next opportunity." She joined the station in 2018...
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Feb 16, 2025
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Natalie Bastian, global CMO of media advertising platform Teads, recorded at CES in Las Vegas. In this engaging conversation, Natalie shares her journey from traditional TV entertainment to becoming a global marketing leader in the ad tech space. She brings a...
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Feb 15, 2025
Ari Weiss, a decorated ad industry veteran with a reputation for breakthrough creative ideas, has died after a lengthy battle with cancer. He was 46. Weiss--whose CV includes storied agencies such as BBH, DDB, Wieden Kennedy, and Goodby, Silverstein & Partners--was the founder and creative chairman of independent agency Quality Experience. Previously, he served at DDB...
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Feb 14, 2025
Advertisers are losing their faith in the Media Rating Council (MRC) and the Trustworthy Accountability Group (TAG), industry accreditation organizations who are responsible for upholding rigorous brand safety standards. An Adalytics report last week found MRC- and TAG-certified vendors, including DoubleVerify and IAS, were monitoring ads on image-hosting site imgbb.com, that had been flagged by...
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Feb 14, 2025
Flashback is a feature series that revisits key moments from TV news history with the Newsers that were part of them. Like a lot of Gen-X journalists, Ted Rowlands remembers exactly where he was when Judge Lance Ito gaveled in the O.J. Simpson murder trial in the winter of 1995. Just like Keanu Reeves, he...
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Feb 14, 2025
Justin Fox has been promoted to regional vice president of Sales for the FOX-owned properties in Florida, comprised of WTVT FOX 13 Tampa Bay, WOFL FOX 35 Orlando, WRBW FOX 35 Plus, and WOGX Fox51 Gainesville. He takes over for Shawn Gossett who retires after 23 years as vice president of Sales for WTVT Fox...
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Feb 14, 2025
Top of the Ticker: The Succession-inspired feud taking place within Rupert Murdoch's family over control of the mogul's media empire--which includes Fox News--has inspired two deep dives from The New York Times and The Atlantic. The New York Times' extensive story looks at the messy legal battle that took place out of the public view...
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Feb 14, 2025
Happy Friday and Happy Valentine's Day to all who celebrate! In this week's edition of stories we didn't post for one reason or another, we see the FCC has been busy cranking up its retribution machine. So far, every network but Fox News is being investigated for some reason or another. In a sternly worded...
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Feb 14, 2025
Fox News' The Five continues to hold court as the network's No. 1 program in total viewers and the Adults 25-54 demo, while The Rachel Maddow Show is MSNBC's top show in both measured categories. Meanwhile, there's a split over at CNN as The Lead with Jake Tapper is on top with total viewers and...
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Feb 14, 2025
Dick's Sporting Goods is enlisting sports creators. The retailer is expanding a program called Dick's Varsity Team, which will give young athletes a 10-month contract to create and share Instagram content that can be used on the retailer's own channels. Creators will receive monthly gift cards to buy products used in their content. Additionally, creators...
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Feb 14, 2025
Corporate bombast has gotten worse. In October 2024, ADWEEK scanned distribution hub PR Newswire's database for exaggerated language in U.S. press releases. The examination found mentions of hyperbolic words, such as "thrilled," "cutting-edge," and "groundbreaking," had increased between 2017 and 2023. PR Newswire confirmed the rise of amplified terms was not related to a rise...
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Feb 14, 2025
Earlier today, nonprofit She Runs It unveiled its 62nd annual Women of the Year, three executives who embody She Runs It's mission and esprit de corps. The 2025 honorees are Alicia Tillman, CMO of Delta Air Lines; Sarah Hofstetter, president of ecommerce analytics platform Profitero; and Katie Williams, the United States CMO for the British...
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Feb 14, 2025
The Super Bowl matchup that saw the Philadelphia Eagles defeat the Kansas City Chiefs was the most-watched game ever. Naturally, Philadelphia and Kansas City led the way in this historic milestone when it came to local markets with the most viewership. Newly released numbers from Fox Sports show that Philadelphia had 52.5% of its viewing...
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Feb 14, 2025
This post was created in partnership with XR Extreme Reach The Super Bowl, and its marketing blitz, comes but once a year. But its high-impact ads can offer insights into maximizing inclusivity, effectiveness, and efficiency all year. An all-star panel of industry leaders shared some of that intel at an ADWEEK Super Bowl Group Chat...
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Feb 14, 2025
Former White House chief of staff Rahm Emanuel is joining CNN as a senior political and global affairs commentator. The network announced the hire on Thursday, noting that Emanuel would appear on programs across the network. Emmanuel most recently served as the United States ambassador to Japan during former President Joe Biden's administration. Prior to...
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Feb 14, 2025
The third season of Mike White's popular anthology series, The White Lotus, returns on Sunday, and ahead of its premiere, HBO is going to new lengths to make sure fans are enticed to come back and stay awhile. Pia Barlow, evp, originals marketing, HBO and Max, said this season of The White Lotus, which takes...
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Feb 14, 2025
Senators Edward J. Markey (D-Mass.), Ben Ray Lujan (D-N.M.), and Gary Peters (D-Mich.), members of the Senate Commerce, Science, and Transportation Committee, have written a sternly worded letter to Federal Communications Commission Chairman Brendan Carr and Commissioner Nathan Simington, saying the Trump Administratin is "" recent actions taken by the FCC under the Trump administration...
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Feb 14, 2025
The woman accused of stealing from Kansas City reporter Adan Manzano was in court for the first time in Jefferson Parish. Danette Colbert is charged with stealing Manzano's cell phone and credit cards. Manzano was later found dead in his hotel room while covering the Super Bowl for Kansas City Telemundo. WWL in New Orleans...
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Feb 14, 2025
Blake Sebo has been named general manager of Gray owned NBC and CBS affiliates KTUU and KYES in Anchorage, Alaska. Sebo comes from KHBS/KHOG in Fort Smith-Fayetteville, Arkansas, where he was the sales manager. Before that, he worked thirteen years as the marketing and research director at KFSM in Fort Smith "I am thrilled to...
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Feb 14, 2025
As is the case with many startup success stories, YouTube's original value proposition didn't turn out to be its true superpower. Befitting its launch on February 14, 2005, the company actually began as an online dating service--"Tune in, Hook up"--before its founders uncovered its broader potential as a video platform. Twenty years on, that potential...
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Feb 14, 2025
2024 was undoubtedly Kendrick Lamar's year--both musically and culturally. The rapper didn't just dominate the charts; he took the entire entertainment landscape by storm. From his highly publicized rap spat with Drake to a surprise album drop, viral moments, and a Grammy sweep, Lamar's last 12 months have been a master class in marketing and...
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Feb 14, 2025
Ahead of the 50th anniversary of Saturday Night Live this weekend, Volkswagen and NBCUniversal have debuted a new co-branded spot, which is a reimagining of its popular sketch The Californians. Former SNL cast members Fred Armisen, Bill Hader, and Kristen Wiig reprise their roles as Stuart, Devin, and Karina--complete with their exaggerated SoCal accents--to recreate...
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Feb 14, 2025
A young, isolated boy finds someone who pumps him up and encourages him to assert himself, to the point of starting fights at school and harassing female classmates. The impressionable grade-schooler is at the center of a PSA from advocacy group White Ribbon, which has introduced a fictional, bile-spewing puppet as co-star and instigator. The...
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Feb 14, 2025
WhatsApp will debut an experimental new feature on Friday, an exclusive group chat launched in partnership with the sports publisher OffBall. The trial product, called The Chat, will build off a preexisting WhatsApp feature called Communities, in which users participate in large group chats based on shared interests. In Chats, a small group of high-profile...
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Feb 13, 2025
TikTok is back on both the Apple App Store and Google Play as of Thursday evening. Apple restored TikTok after newly-appointed U.S. Attorney General Pam Bondi sent it a letter, Bloomberg reported. TikTok, owned by Chinese company ByteDance, faced a ban Jan. 19 under the Protecting Americans From Foreign Adversary Controlled Applications Act, which was...
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Feb 13, 2025
KWWL evening anchor Ron Steele is leaving the Waterloo, Iowa NBC affiliate after more than 50 years as a broadcast journalist. Steele joined the station in 1974 as sports director before moving to the evening anchor role. Currently, he anchors the 5, 6 and 10 p.m. newscasts. "KWWL has been very generous to me and...
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Feb 13, 2025
Cameron Diaz's return to acting has paid off for her and Netflix, as her action comedy film Back in Action was the No. 1 streamed title for the week of Jan. 13. According to Nielsen streaming ratings, Netflix had six standalone titles in the top 10 for the overall streamed programs during the week and...
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Feb 13, 2025
This post was created in partnership with Zappi At ADWEEK's most recent Group Chat, industry leaders from brands like Zappi, Spotify, Uber, MSC Cruises, and PepsiCo gathered to discuss the many creative and strategic elements that make Super Bowl commercials memorable and effective--in the moment and for the long haul. Shaping the creative: Data, testing,...
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Feb 13, 2025
President Donald Trump signed an executive order Thursday under which the U.S. would increase tariffs to match those that other countries charge on imports, the Associated Press reported. "I've decided for purposes of fairness that I will charge a reciprocal tariff," Trump said at the proclamation signing in the Oval Office, as reported by the...
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Feb 13, 2025
The Screen Actors Guild Awards is ready for its close-up. ADWEEK can exclusively reveal the list of new and returning sponsors for the 31st edition of the annual ceremony, which streams live on Netflix on Sunday, Feb. 23, at 8 p.m. Awarded by SAG-AFTRA--Hollywood's largest labor union and the largest voting body in the awards...
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Feb 13, 2025
This year, 30-second commercials in the Super Bowl went for more than $8 million; however, for some brands, that simply wasn't enough time. Dunkin', Pfizer, T-Mobile, Uber Eats, and TurboTax were some of the brands that opted for 60-second and 90-second ads this year. Jeep even bought two minutes of ad time in the fourth...
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Feb 13, 2025
There seems to be a rhythm on Fox News and MSNBC as to which show will finish first in total viewers. Once again The Five and The Rachel Maddow Show take that slot for their respective networks. Over at CNN, though, there is no constant with different shows attracting the most total viewers. On this...
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Feb 13, 2025
Veteran advertising executive David Kline, executive vice president at Charter and president of Spectrum Reach, will retire in May. According to Spectrum, Kline's retirement "follows an illustrious 46-year career during which he has been at the forefront of shaping the television advertising landscape across traditional, digital and streaming platforms." As an executive at Charter, Cablevision...
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Feb 13, 2025
This post was created in partnership with IRCODE Technology is reshaping the fan experience, and at the intersection of sports and innovation, IRCODE is leading the charge. During a conversation at Adweek's recent event, Miami Dolphins wide receiver Braxton Berrios and IRCODE's chief marketing officer, Brittany Hershkowitz, discussed how interactive technology is deepening the connection...
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Feb 13, 2025
This post was created in partnership with Infinite Reality Now that immersive technology is taking audiences inside live events anywhere, how can marketers get in on the game? At an ADWEEK Group Chat on Super Bowl weekend in New Orleans, an A-list of industry leaders tackled the question-and shared insights on the role of brands,...
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Feb 13, 2025
This post was created in partnership with Kantar The Super Bowl is a cultural moment brands spend months--and millions--preparing for. But is it worth the investment? That was the question at the center of a discussion moderated by ADWEEK CEO Will Lee and Kantar Chief Knowledge Officer J. Walker Smith , during an ADWEEK House...
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Feb 13, 2025
Embattled brand safety platform DoubleVerify detailed several steps it is implementing to further prevent its clients' content from appearing on sites that host child sexual abuse material (CSAM). Research firm Adalytics released a report earlier this month saying that ads for major brands such as the National Football League, Pepsi, and Sony appeared on two...
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Feb 13, 2025
Supposedly the Super Bowl is about two football teams playing for rings, cash, and a spot in sports history, but this year's Big Game blowout opened the field for non-sports topics to take over the conversation. We're talking about the Poppi vs. Olipop Super Bowl showdown--a social media firestorm! Though, at least for now, it...
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Feb 13, 2025
Before Elon Musk went to Washington, he winged his way into the social media space. A mere three years ago, the South African-born entrepreneur acquired Twitter, a thriving platform filled where ordinary people could like, retweet and comment on posts by celebrities, journalists, and politicians. Flash-forward to 2025 and Twitter has shed those feathers and...
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Feb 13, 2025
When it comes to marketing a good or service, color matters. Christian Louboutin's shoes, for example, stand out with their red soles. UPS is known for its brown trucks. Most people can identify a piece of Tiffany's jewelry by its blue box. The same principles apply to food. "Color is important to us when we...
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Feb 13, 2025
Nexstar Media Group, Inc. has named Ric Harris vice president and general manager of its broadcast and digital operations in Chicago, Illinois. Harris succeeds Paul Rennie, who retired last year. He last worked as president and general manager of WCAU (NBC 10), Telemundo62, and NBC Sports Philadelphia in Philadelphia, Pennsylvania. "Nexstar is extremely fortunate to...
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Feb 13, 2025
NBCUniversal News Group's parent company, Comcast, is the latest media conglomerate to come under the Federal Communications Commission's microscope. FCC chairman Brendan Carr has launched an investigation into the media conglomerate's diversity, equity, and inclusions programs. "I want to ensure that your companies are not promoting invidious forms of discrimination in violation of FCC regulations...
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Feb 13, 2025
The Goodyear Tire & Rubber Company is consolidating its global integrated account with Publicis Groupe as agency of record. Goodyear will be serviced by a bespoke Power of One solution, called "P1T Crew," with BBH USA leading creative. Publicis declined to disclose which other agencies are involved. Colle McVoy had been Goodyear's media and creative...
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Feb 13, 2025
WAVE News in Louisville, Kentucky has announced some anchor changes after the retirement of longtime Louisville news anchor and WAVE Troubleshooter John Boel (pictured center). Boel announced his retirement in August after 40 years in journalism. Beginning March 3, Brian Shlonsky (pictured left) will co-anchor the NBC affiliate's 5 and 6 p.m. newscast with Maira...
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Feb 13, 2025
Federal Communications Chair Brendan Carr has let Comcast know in writing that the agency will investigate the company's DEI practices. Since Comcast is the parent company of NBCUniversal Local and Telemundo, the impact could reach local stations across the US. "We have received an inquiry from the Federal Communications Commission and will be cooperating with...
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Feb 13, 2025
Nearly half of all North American consumers feel that they've been targeted by an ad that offensively stereotypes them, according to new research from contextual advertising firm GumGum, shared exclusively with ADWEEK. The findings highlight growing frustration with identity-based advertising and its reliance on personal data, (GumGum, as a contextual ad provider, obviously has some...
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Feb 13, 2025
Get ready to immerse yourself into your favorite Paramount series once again. The streaming service is bringing The Lodge back for a third year after reaching thousands of fans nationally over the past two years. The Lodge will give fans the chance to experience an elevated cabin setting that "evokes the warmth of home and...
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Feb 13, 2025
The Peter Gabriel song "Solsbury Hill"--written just after the vocalist departed the prog-rock band Genesis--has been a radio mainstay since its 1977 release. Its galloping 7/4 time and catchy guitar riff have blessed it with eternal pop life, casting it in countless movies and TV shows. And for those who've somehow never heard the tune,...
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Feb 13, 2025
Longtime agency veteran Armando Turco is returning to the business as president of independent agency Mojo Supermarket. Turco spent two-and-a-half years at dairy alternative brand Oatly, before leaving last July for what he called "Me Time" on LinkedIn. Prior to Oatly, Turco was with Vox Media for more than five years, ascending to vice president...
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Feb 13, 2025
A strange thing happened after the Feb. 6 NBA game between the Dallas Mavericks and Boston Celtics: Mavericks star Anthony Davis was spotted lugging a giant cooler of CeraVe moisturizer as he left the arena. That same day, TikTok dancer turned Broadway star Charli D'Amelio carried a cross-body container of CeraVe cream on her way...
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Feb 13, 2025
The numbers: $741 million: Q4 revenue (compared with the DSP's own earlier guidance of $756 million), a 22% increase YoY $2.4 billion: Full-year revenue, up 26% 26%: Amount its stock price fell per share in the minutes following the call High-40%: The amount of company revenue coming from video 5%: The amount of the DSP's...
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Feb 13, 2025
Omaha Steaks didn't pay $8 million for a Super Bowl 59 ad, but the legacy brand got a surprise shout out in the popular Uber Eats commercial, courtesy of a conspiracy-minded reference in the script and some cheeky physicality from star Matthew McConaughey. Execs at the food company, tipped off by their media monitoring tools,...
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Feb 13, 2025
The marketing and media agency North & Warren acquired the experiential agency Interluxe on Thursday, creating a combined firm designed to serve the marketing needs of luxury brands, co-chief executive Nick Van Sicklen told ADWEEK. North & Warren financed the acquisition with an unspecified amount of investment from the private equity firm Mountaingate, which closed...
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Feb 13, 2025
On Wednesday, BuzzFeed founder and chief executive Jonah Peretti announced his plan to launch BF Island, a new social media platform and consumer app. Peretti shared a manifesto explaining his rationale for launching the new product, pointing to the algorithmic bias of other social platforms and the toxic effect the technology has on its users....
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Feb 12, 2025
Content licensing agreements now account for about 10% of Reddit's total revenue, the company's CRO Jen Wong told ADWEEK in an exclusive interview Wednesday. "It's a small part of our revenue--I'll call it 10%. For a business of our size, that's material, because it's valuable revenue," Wong said. The social platform--which on Wednesday reported a...
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Feb 12, 2025
Nielsen and Graham Media Group have announced a multi-year agreement for Local TV measurement across the station group's six markets (Detroit, Houston, San Antonio, Orlando, Jacksonville, Roanoke). The agreement also includes Scarborough, which provides consumer insights that connect the dots between media consumption and local brands, retailers, and consumer behaviors. New to the agreement is...
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Feb 12, 2025
On this episode of the Brave Commerce podcast, recorded at Brave Commerce Live 2024, two experts in media investment engaged in a candid debate on the evolving dynamics of brand media and retail media. Farrah Linden, media director at Wella Company, and Josh Cierski, associate director of media at Reckitt, joined hosts Rachel Tipograph and...
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Feb 12, 2025
Brands are sending their condolences to Duolingo after fresh information emerged about the mysterious death of its iconic green owl mascot, Duo. The language learning app killed off Duo on Tuesday, sharing an announcement stating authorities were investigating his cause of death. "We're aware he had many enemies, but we kindly ask that you refrain...
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Feb 12, 2025
The "interim" tag has been removed from Rebecca Kutler's title at MSNBC. The network officially named her president on Wednesday. Kutler's appointment was announced by Mark Lazarus, CEO of the new SpinCo company that will house MSNBC, CNBC and other NBC Universal cable assets. "In the short time that Rebecca was the interim president, it...
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Feb 12, 2025
NBC Connecticut (WVIT) has announced a few anchors changes. Eddie Randle has been named co-anchor of NBC Connecticut Today, Taylor Kinzler has been promoted to anchor of the program's weekend editions, and Julia LeBlanc is joining the Hartford, Connecticut NBC owned station as weekday morning reporter. Taylor Kinzler-WVIT Julia LeBlanc-WVIT Eddie Randle-WVIT Longtime morning anchor...
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Feb 12, 2025
Fox News' Special Report with Bret Baier joined the four million total viewer club on Monday courtesy of his Super Bowl interview with President Donald Trump. FNC had three shows draw more than four million total viewers with The Five leading the way. Over at MSNBC, Inside with Jen Psaki was the only show between...
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Feb 12, 2025
The Super Bowl continues to be a colossal event for brands and marketers, but will this year's Big Game have a lasting impact on the ad industry? Recently, Fox reported that Super Bowl 59 was the most-watched game ever, with 127.7 million viewers, despite the Philadelphia Eagles blowing out the Kansas City Chiefs. The Apple...
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Feb 12, 2025
The Philadelphia Eagles' rout of the Kansas City Chiefs in Super Bowl LIX brought in big numbers for Fox with 127.7 million total viewers tuning in. Ahead of the Big Game, Fox News' Bret Baier scored an interview with President Donald Trump that attracted over 11 million viewers. According to Nielsen Media Research, 11.159 million...
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Feb 12, 2025
If you walked into a museum, you could probably identify a number of artworks from across the room. You don't need to be an expert to spot a Picasso. In the same way, even if you're not a car aficionado, I bet you'd recognize the Volkswagen "Think Small" advertisement. I'd argue it's the most well-known...
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Feb 12, 2025
Tom Brady's creative studio Shadow Lion has hired Philip Sicklinger as its first executive creative director (ECD). Sicklinger has held senior creative roles at several U.S. agencies, most recently as ECD at BBDO New York for five years. Before that, he had tenures as vp group creative director at MullenLowe and creative director at BBH...
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Feb 12, 2025
This is TVNewser's basic cable network ranker and cable news report for the week of Feb. 3, 2025. The three cable news networks all saw week-to-week declines in total viewers and the Adults 25-54 to start February. CNN suffered the steepest drop, with double-digit declines across the board during prime time and total day. Compared...
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Feb 12, 2025
Todd Kunz is leaving Idaho Falls, Idaho ABC, CBS and Fox station KIFI. Kunz said his contract wasn't being renewed after 25 years. He joined the station in 1996 and worked there until 2004, when he moved to KVOA in Tucson, Arizona for three years. He came back to the CBS and Fox affiliate in...
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Feb 12, 2025
We all know the fairy godmother. In her latest campaign for her apparel brand, Skims, Kim Kardashian puts a spin on that lore by playing a "fairy butt mother." The ad announces Skims' The Ultimate Butt, a collection of nine new styles including shape wear, leggings, and bodysuits. In the video, a woman sitting in...
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Feb 12, 2025
Fox just keeps on winning the Super Bowl. Today, Fox announced that Super Bowl 59 on Fox and Tubi generated over $800 Million in gross revenue from advertising sales across all platforms, with record pricing for the sold-out game. ADWEEK previously reported that the company was approaching $700 million in national sales alone. This year,...
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Feb 12, 2025
Interpublic Group (IPG), which is preparing for a takeover by rival Omnicom Group later this year, reported its full year and Q4 2024 earnings on Wednesday (Feb. 12). The numbers $9.2 billion - IPG's 2024 net revenue, with organic growth of 0.2%. $2.4 billion - IPG's Q4 net revenue, an organic decrease of 1.8%. 1%...
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Feb 12, 2025
Alvin Sams, otherwise known as Big Al, a Sacramento, California reporter and radio host, has died. He was 55. Big Al had been part of Northern California television and radio for more than 25 years. He appeared on the morning show for CBS owned station KOVR since 2021. "Anyone who watched Big Al knows he...
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Feb 12, 2025
The cofounder and chief executive of Morning Brew, Austin Rief, is stepping down from his position and transitioning to a new role as executive chairman, Rief told ADWEEK. The company has named Robert Dippell, currently its chief operating officer and chief revenue officer, as its new CEO, effective immediately. Executive Devin Emery has also been...
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Feb 12, 2025
Darrielle Fair has signed off from WKOW in Madison, Wisconsin. She joined the ABC affiliate in July 2023. After announcing that this was the last Capital City Sunday show to air, Fair said she was sad to be leaving, but that she was excited to spend more time with family in North Carolina.
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Feb 12, 2025
The upfront season is about to tip off, and Amazon has some new offerings checking into the game. Last year marked Amazon's first time entering upfront week, shaking up pricing while bringing its Prime Video ad tier to advertisers. Now, the company is coming to the 2025-2026 upfront season with a multisport approach, Danielle Carney,...
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Feb 12, 2025
Supply-side platform TripleLift has a new CEO: Dave Helmreich, former chief commercial officer at connected TV software platform Innovid, who left the company last November after two years following its acquisition by Mediaocean. At TripleLift, he will be tasked with accelerating strategic initiatives and growth plans via actionable data, advanced targeting, cutting-edge creative technology, and...
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Feb 12, 2025
Smart home automation company ecobee has named FCB as its agency of record (AOR), the latter exclusively told ADWEEK. The agency's Canada and Chicago offices will help the brand develop and execute marketing campaigns across all of its channels including creative, content, and social media. It will also oversee ecobee's storytelling to drive awareness. After...
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