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AdWeek News
Feb 21, 2024

Exclusive: ESPN Adds Athletes Unlimited Pro Basketball to Broadcast Roster
More professional basketball is coming to television. ESPN and Athletes Unlimited, a network of professional women's sports leagues, signed a multi-year renewal deal that adds the pro basketball league to the network, which puts all four AU sports--basketball, softball, lacrosse and volleyball--on ESPN platforms. More than 70 live games across the four sports will air...

AdWeek News
Feb 21, 2024

Coinbase Wins eBay Auction With $500K Bid for Ads on Liquid Death Packaging
Progressive Insurance's Dr. Rick made a cameo, Smartwater ad-bombed the proceedings and Dude Wipes declared a premature victory. All in all, Liquid Death's recently concluded eBay auction lived up to its pre-launch hype, resulting in 200-plus bids, a mostly good-natured brand pile-on and a robust social media discussion, with comments actually worth reading. The winner...

AdWeek News
Feb 21, 2024

Build-A-Bear Hires Known as Creative AOR to Help the Brand Reach Multiple Generations
Build-A-Bear Workshop, a global brand that appeals to multiple generations, has chosen marketing agency Known as its agency of record for strategy and creative. Known will help Build-A-Bear expand its footprint and integrated consumer communications and build momentum for the brand through compelling content, design, experiences, partnerships and brand expression. The agency is already working...

AdWeek News
Feb 21, 2024

McDonald's Caters to Anime Fans by Bringing a Fictional Restaurant to Life
McDonald's is giving anime and manga fans the chance to visit fictional chain WcDonald's with a campaign kicking off Feb. 26 in more than 30 markets around the world. An obvious riff off the "Golden Arches," WcDonald's has appeared in many memorable shows from anime and manga for decades. McDonald's is tapping into the meme...

AdWeek News
Feb 21, 2024

TelevisaUnivision Shakes Up Upfront With Non-Traditional Event, New Venue
TelevisaUnivision is switching things up for its TV upfront event. Top line Today, TelevisaUnivision announced that it's returning to upfront week, hosting a non-traditional event at a new venue, HK Hall, on May 14, and transforming the space into a "Casa Cultura." Between the lines This year, the company is leaving Pier 36 for the...

AdWeek News
Feb 21, 2024

Exclusive: Amazon to Sunset Freevee, Streamlining Its Ad and Product Efforts
Amazon is planning to sunset its free, ad-supported television app Freevee in the coming weeks, according to three people familiar with the strategy--part of a broader effort to focus its advertising and product efforts on Prime Video, which launched an ad-supported tier in January. The exact date for the closure depends on a handful of...

AdWeek News
Feb 21, 2024

Inside Visa's Sponsorship Strategy: The Super Bowl Sets Up Its Bigger Goals for the 2026 World Cup
Even as it supported NFL partners and unveiled its new F1 ride at Super Bowl 58 in Las Vegas, Visa was executing its marketing game plan for the 2026 World Cup. In early January, amid the National Football League playoffs, Visa announced an extension of its partnership with global soccer governing body FIFA through 2026....

AdWeek News
Feb 21, 2024

Thayers Is Courting Gen Z With a Centuries-Old Ingredient
When European explorers reached the Americas in the 1500s, they brought diseases that Indigenous peoples--to their peril--had no immunity to, including measles, smallpox and influenza. So it's no small irony that, for their part, Native Americans shared medical knowledge of great benefit to the Europeans, including a certain medicinal plant with a host of curative...

AdWeek News
Feb 21, 2024

This Marketer's Pottery Is a Love Letter to Chinese Culture
For Josephine Zhu, the daughter of Chinese immigrants, her Asian-inspired pottery brand Zhuology Ceramics is a love letter to her culture. "Every Chinese kid knows the classic blue and white Qinghua patterns, or the traditional lidded tea mugs their grandmother used to sip from. Memories of these grace my childhood, yet I used to think...

AdWeek News
Feb 20, 2024

Here's What to Know About Walmart Buying Vizio, According to Experts
Walmart has officially been shopping in the TV aisle, announcing today that it's buying Vizio for $2.3 billion. According to Walmart, the purchase of the TV manufacturer and its SmartCast Operating System (OS), which has more than 18 million active accounts, will enable the company to reach customers in new ways, creating more opportunities to...

AdWeek News
Feb 20, 2024

Let's Talk About Consent and the Future of Permission-Based Marketing
Let's talk about consent. It's a critically important subject for marketers. How we get it, how long it's valid for, and how we maintain it. Typically referred to as permission-based marketing, consent is needed to allow us to land in a user's email or messaging inbox with marketing offers and announcements. Because consent is a...

AdWeek News
Feb 20, 2024

40 Years of Gay Times: CEO Tag Warner on Expanding Its Audience and Impact
The year was 1984. Musicians like Queen and '80s fashion were all about being free and embracing individuality, but those in LGBTQ communities faced scrutiny when wanting to live their truth. One might say starting an LGBTQ publication like Gay Times in that atmosphere was risky and maybe even dangerous, but founder Chris Graham-Bell knew...

AdWeek News
Feb 20, 2024

More Change at Unilever as Brand And Inclusion Chief Aline Santos Exits
Unilever's chief brand officer, Aline Santos, is leaving the business after 35 years, signaling further changes within the marketing department of one of the world's largest advertisers. Santos, who also held the title of chief equity diversity and inclusion officer for the CPG giant, will depart at the end of March. Her roles will not...

AdWeek News
Feb 20, 2024

Revolutionizing Retail Media and Inclusive Leadership at Roundel
In this episode of Brave Commerce, Sarah Travis, president at Target's retail media network Roundel, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the challenges and opportunities shaping the future of retail media, her perspectives on work-life balance and diversity in leadership roles. Travis reflects on her remarkable 13-year tenure at Google,...

AdWeek News
Feb 20, 2024

Magnum's Artsy Film Reimagines Ice Cream as a Winter Treat
Ice cream sales typically plunge with the temperatures, but an artsy black-and-white film from Unilever's Magnum encourages consumers to use the treat as an escape from the winter blues. Created by agency LOLA MullenLowe and directed by Juan Cabral through MJZ Films, the 90-second "Find Your Summer" begins as a moody film depicting the bleakness...

AdWeek News
Feb 20, 2024

How Google Pixel, American Express Use NBA-All Star Weekend to Drive New Brand Strategies
Putting Ice Spice in a Starry Super Bowl ad wasn't PepsiCo's way of kicking off the brand's 2024, but culminating a 2023 launch that started at the National Basketball Association's NBA All-Star Weekend. Starry began its life as Sierra Mist's replacement by hosting the event's 3-Point Contest in Salt Lake City last year. Ice Spice...

AdWeek News
Feb 20, 2024

Fast Fashion Is Thwarting the Resale Industry's Dream of Circularity
Secondhand shopping is on the rise. Branded resale, when fashion companies add used items to their inventory, grew by 450% between 2021 and 2023, according to ThredUP, as American Eagle and J.Crew joined over 160 companies in the branded resale game. Still, the complex logistics of online resale presents both sustainability and profitability challenges. Two...

AdWeek News
Feb 20, 2024

Mediahub Is Adweek's US Media Agency of the Year
For the first time in its history, Mediahub competed with the industry's largest media agencies in 2023. Its work is edgy, and it's embraced experiential elements for a long time. Six years ago, it created fake human bodies, encased them in liquid and installed them inside local bus stops. It made the news in West...

AdWeek News
Feb 20, 2024

Breakthrough Media Agency of the Year: Exverus Media Finds the ‘Truth' for Brands
Exverus means "from the truth" in Latin, and that phrase is at the heart of what the fast-growing media agency does for its clients. In less than a decade, Exverus has grown from a two-person shop to a 40-plus-person, full-service media agency that fosters relationships through its niche of supporting challenger brands. It's a model...

AdWeek News
Feb 20, 2024

Christina Aguilera's Sexual Wellness Brand Is Rewriting the Playbook for Women
In 2002, Christina Aguilera's "Dirrty" video exploded on to MTV, changing everything for the artist. In a blur of red leather chaps, dirt bikes, dancing, muscles and mud wrestling, Aguilera shed her bubblegum pop persona and pushed the boundaries of '00s sexuality. Over two decades on, Aguilera is rewriting the playbook for women once more,...

AdWeek News
Feb 20, 2024

Buying Retail Media Off-Site Could Worsen Transparency Issues for Brands
The proliferation of retail media networks has turned ecommerce sites into advertisers and, increasingly, into a version of media agencies. But that transition comes with its own set of challenges. Retail media has attracted ad dollars partly because it promises brands they can reach consumers right at the point of purchase. As the sector grows,...

AdWeek News
Feb 20, 2024

PHD Is Adweek's Global Media Agency of the Year
PHD is on a mission to understand the future generation of marketing, one that will be completely reshaped by technology. For the past decade, it has been ahead of the game when it comes to focusing on the potential of artificial intelligence and machine learning to drive marketing transformation. That's in part because it's stuck...

AdWeek News
Feb 20, 2024

Shannon Washington on the Process of Becoming a Leader
In 2022, Shannon Washington participated in a documentary titled Black Madison Ave. The film, which debuted at New York Festivals, featured seven of the ad industry's mere nine Black executive creative directors at the five major holding companies discussing their careers amid the lack of diversity. And outright prejudice. It wasn't an easy decision. "Initially,...

AdWeek News
Feb 20, 2024

With More B2B Brands Seeking Out Creativity, Agencies Are Driving Growth With B2B Clients
Jonathan Balck, managing director of Boston-based creative agency Colossus, didn't start his business with B2B work in mind. Founded in 2020 during the Covid-19 pandemic, Colossus worked with consumer brands like Jack Daniel's and Best Buy before it made a pitch for Athenahealth--a cloud-based network services provider for health care companies. Marketing in Athenahealth's category...

AdWeek News
Feb 20, 2024

The Out-of-Home Advertising Recovery Has Not Been Equal
Nearly four years ago, a significant number of people went inside and stayed there. They relied on DoorDash for food, Peloton for exercise and Netflix for entertainment. Without people driving to work or walking around downtown, U.S. out-of-home advertising declined 30%, from $8.5 billion in 2019 to $6 billion in 2020, according to marketing intelligence...

AdWeek News
Feb 20, 2024

What the New Consumer Wants From Brands


AdWeek News
Feb 19, 2024

Great Britain and Northern Ireland's Tourism Campaign Is About to Get Even Greater
VisitBritain's longstanding "Great" tourism campaign, which encourages travelers to flock to Great Britain and Northern Ireland, is set to get even more creative, with ambitions to deliver award-winning work and grow the nation's appeal on the world stage. The campaign has been running for 12 years. It debuted long before Britain's exit from the European...

AdWeek News
Feb 16, 2024

How Generative AI Is Changing the Advertising Industry
From shaping consumer experiences to revolutionizing the ad creation process, the integration of generative AI into advertising is rapidly reshaping the industry as we know it. On the latest episode of AIQ presented by Microsoft Advertising, host Cathy Hackl sits down with Microsoft corporate vice president Kya Sainsbury-Carter to discuss how the software giant is...

AdWeek News
Feb 16, 2024

Caitlin Clark Breaks NCAA Record With Assists From Peacock and State Farm
Caitlin Clark wore an Iowa jersey while breaking the NCAA women's basketball scoring record, but State Farm, Nike, Peacock and other brands and networks were also on her team leading up to her big moment. On Thursday night, No. 22 shattered Kelsey Plum's all-time record of 3,527 career points set in 2017, scoring 49 points...

AdWeek News
Feb 16, 2024

How Claire's Left the ‘90s to Reach a New Generation of Youth
For women who grew up in the 1990s or 2000s, retailer Claire's may trigger a wave of nostalgia. Once a fixture of suburban shopping malls, the store was a mecca for tween girls: the place for first ear piercings and a treasure trove of glittery scrunchies, butterfly clips and berry-flavored lip gloss. As those girls...

AdWeek News
Feb 16, 2024

Embracing Change: How Applebee's Reinvented Its Marketing
Since its inception in 1980, Applebee's has been a staple of American culture, offering comfort food and a welcoming atmosphere to patrons across the nation. However, like any legacy brand, Applebee's has faced its share of challenges, including a need to adapt to changing consumer preferences and market dynamics. On the latest episode of Marketing...

AdWeek News
Feb 16, 2024

CeraVe's Michael Cera Super Bowl Stunt Was a Masterclass in ‘Edutainment'
Like lots of funny things, Ogilvy's Super Bowl campaign for CeraVe started on a Reddit thread, speculating about whether Superbad actor Michael Cera was connected to the brand because of his name. This evolved into an influencer campaign, speculating about Cera's links to the skincare business. The star put in the work too--he was papped...

AdWeek News
Feb 16, 2024

The Flavor Files: How Spicy Is Truly's Hot Wing Sauce Hard Seltzer?
Can a hard seltzer spice you out? Truly Hard Seltzer debuted its Hot Wing Sauce hard seltzer, just in time for the Super Bowl. While the company didn't have a traditional advertising spend for the Big Game, it decided to get creative and "crash the party." After testing several iterations (including a ranch-flavored drink), the...

AdWeek News
Feb 16, 2024

Too Hot for the NFL? Cardi B's Spicy Ad for NYX Got Neutered for the Super Bowl
Audiences watching Super Bowl 58 on TelevisaUnivision and in the top 10 American markets this past Sunday were supposed to see a NYX ad starring Cardi B and a bunch of goofy guys who had misused Duck Plump lip gloss to enhance their privates. It was a saucy and suggestive story that should have rolled...

AdWeek News
Feb 15, 2024

Papa John's Gave Away $58,000 Pizzas During Super Bowl 58
Papa John's didn't air an ad during Super Bowl 58, but the pizza chain did bring its marketing team to Las Vegas for a Super Bowl-themed stunt: delivering a pizza worth $58,000 to two sweepstakes winners, a surprise that involved baking fake money into the crust. At a Las Vegas Papa John's location just off...

AdWeek News
Feb 15, 2024

Papa Johns Gave Away $58,000 Pizzas During Super Bowl 58
Papa Johns didn't air an ad during Super Bowl 58, but the pizza chain did bring its marketing team to Las Vegas for a Super Bowl-themed stunt: delivering a pizza worth $58,000 to two sweepstakes winners, a surprise that involved baking fake money into the crust. At a Las Vegas Papa John's location just off...

AdWeek News
Feb 15, 2024

OpenAI's Web Search Product Aims to Challenge Google's Search Supremacy
Google Search could face yet another formidable challenger thanks to OpenAI's latest developments. Top line The ChatGPT maker is working on a web search product partially powered by Microsoft Bing, bringing the startup in more direct competition with Google. The news was first reported by The Information. It's unclear whether this product would be a...

AdWeek News
Feb 15, 2024

TechMagic Podcast: Tech at the Super Bowl and the Future of Video Games
In this week's episode, host Cathy Hackl and guest host Lee Kebler recap the Super Bowl and the tech they noticed during the show. Kebler finally had a chance to demo the Apple Vision Pro and they discuss the use of AI on the device, as well as how it compares to the Meta Quest...

AdWeek News
Feb 15, 2024

The Next Era of Subscriptions: 3 Trends Shaping Publishers' Paid Products
When TechCrunch shuttered its subscription product last month, the abrupt closure rattled the news industry, triggering fears that reader revenue products, and the stability they provide, were at risk of backsliding. But subscription data from multiple firms, as well as interviews with digital subscription experts, proves the opposite, and trends like an uptick in consumer...

AdWeek News
Feb 15, 2024

The Art of Making Pretzels Part of Every Conversation
You might be wondering how an iconic pretzel brand that's been around for 26 years continues to go viral over and over again. Well, one thing we know to be true is that everyone loves hot, handmade, pretzels. But that's not the only reason why. Auntie Anne's has become a brand on social that takes...

AdWeek News
Feb 15, 2024

Greenwashing Crackdown Begins on EU Brands Making Vague Eco Claims
European brands and companies will no longer be able to cite weak claims of carbon offsetting as regulations to battle greenwashing practices are tightened. The European Parliament made recommendations to strengthen its legal framework, which, alongside vague net zero and sustainability claims, will also include carbon neutral/reduction claims around products and the banning of brand-owned...

AdWeek News
Feb 15, 2024

Inside HBO's Ice-Cold True Detective: Night Country Marketing Stunts
True Detective: Night Country is giving viewers marketing that'll make them stop cold. Premiering almost 10 years to the day of Season 1's debut, the fourth season of True Detective has revitalized the franchise thanks to increasing viewership and marketing stunts that continue to capture fans' imagination. Starring Jodie Foster and Kali Reis, the series...

AdWeek News
Feb 15, 2024

Coca-Cola and Time Out Made a Global Travel Guide Inspired by Cultural Moments
Coca-Cola partnered with Time Out to create a new travel guide of food destinations inspired by culture and entertainment. The beverage brand and the media company produced an interactive map of "Foodmarks," 413 places around the world that have hosted memorable meals paired with Coke over the decades. The campaign, a continuation of last year's...

AdWeek News
Feb 15, 2024

Brand Leaders Debate AI Ownership at IAB ALM Marketing Breakfast
If you followed breathless press releases over the past year, you would think that the marketing industry is being radically transformed by artificial intelligence. The reality, debated and explored at ADWEEK's Marketing Vanguard breakfast at the Interactive Advertising Bureau's Annual Leadership Meeting at the end of January, reveals a more complicated reality. While marketing executives...

AdWeek News
Feb 15, 2024

Creators in Super Bowl Ads Signal a Shift in the Industry
Celebrities have long been the cornerstone of Super Bowl advertising, lending their star power to endorse products and capture the attention of viewers. From iconic faces gracing screens to memorable cameos, celebrities have carved out a significant presence in Super Bowl commercials. However, amid the glittering allure of celebrity endorsements, a new contender has emerged:...

AdWeek News
Feb 15, 2024

How The NFL Gave Back to Las Vegas Artisans With Origins Merch Pop-Up
Walanya Vongsvirates considers herself and her small business, Love, Hand and Heart, part of the Las Vegas downtown arts community. She often sets up local pop-ups there to sell her colorful, handmade jewelry. She was surprised last year when she got an unexpected email from the NFL, asking if she'd be interested in creating official...

AdWeek News
Feb 14, 2024

A Rulebook for Reaching the New Mainstream: Super Bowl Edition
Super Bowl LVIII, a new main stage filled with new stories: Las Vegas. The Sphere. The 58th Big Game. $10k tickets. Tay/Trav. Oh yes, 49ers/Chiefs. Knowing the overtime rules. And one more. The thrill of the first time. Sunday saw one of the most important firsts not only for the Super Bowl, but for all...

AdWeek News
Feb 14, 2024

Fox Returns to Upfront With First Presentation Under New Ad Sales Chief
Fox news is back at the upfront. Top line: Today, Fox announced a return to the 2024 in-person TV upfront, with a presentation happening on Monday, May 13, at The Hammerstein Ballroom at The Manhattan Center. This will be the first upfront under new ad sales leader Jeff Collins, who replaced Marianne Gambelli after the...

AdWeek News
Feb 14, 2024

Nominations Are Open for ADWEEK's 2024 Sustainability Stars
It's that time of year again! As we start work on ADWEEK's fourth annual sustainability-focused digital issue, released on April 22, we're looking for nominations for our Sustainability Stars list. Each year, this list has a slightly different focus. For 2024, we're widening the funnel, with a broad focus on the ad industry's role in...

AdWeek News
Feb 14, 2024

Safety Is Sexy in Insurance Brand's '90s-Style R&B Music Video
There can be a lot to remember when preparing for Valentine's Day, but keeping safe driving front of mind is important. Some might even say that staying focused while on the road is, well, a little sexy. Tapping into the unexpected sex appeal of safe driving, Canadian insurance company Belairdirect has released a two-minute R&B-style...

AdWeek News
Feb 14, 2024

SMBs Still Cautious Advertising on X Despite Lower CPMs
X has been ramping up efforts to court small and midsized businesses in order to offset some of the ad revenue declines it has faced as brands have quit the platform. While costs per click are relatively low, inconsistent conversion and brand safety concerns are making SMBs wary of spending on X, five sources told...

AdWeek News
Feb 14, 2024

Most European Influencers Fail to Disclose Ads, a Sweep Finds
The majority of influencers and social media creators across Europe are breaking European Union consumer law by failing to disclose their advertising activities. The regulation of online influence is a growing discussion across the EU, with the Belgian presidency especially keen, it has been reported, to introduce further legislation at a national level. According to...

AdWeek News
Feb 14, 2024

Dunkin' and Ben Affleck Drop a Pop Banger After Super Bowl Ad
This Valentine's Day, Dunkin' is celebrating Ben Affleck's pop star dreams--and his wife Jennifer Lopez's willingness to put up with his antics--by dropping a single from his new band, the DunKings. The brand released an extended cut of its Super Bowl ad, which introduced the DunKings, alongside a full version of their song, "Don't Dunk...

AdWeek News
Feb 14, 2024

This AI Campaign Re-Creates the Voices of Gun Violence Victims to Call for Reform
U.S. lawmakers will receive a flurry of calls today from students demanding gun reform. "How many calls will it take for you to care?" one of them asks. The twist: All of the students who call were killed in shootings, and their voices have been re-created using artificial intelligence. Gun reform organizations Change the Ref...

AdWeek News
Feb 14, 2024

Could a Marketing Reset Help Volkswagen Shift Gears?
It's been a busy February for Volkswagen, which is fresh from airing a blockbuster Americana-inspired Super Bowl spot celebrating 75 years in the U.S. In between perfecting its Big Game moment, the brand also found time to conclude some elements of its marathon $2.6 billion media pitch within the last month, and saw the departure...

AdWeek News
Feb 13, 2024

In The Shadow of Giants: The Makers Behind The Super Bowl Ads Matter
Super Bowl ads, often regarded as mini-blockbusters, are a central part of the event's allure. Amid the glitz of celebrity endorsements and the strategic genius of top-tier agency teams, there's an often-overlooked cadre of professionals who are the backbone of these advertising marvels: the makers. The creation of these spots is a symphony of artistic...

AdWeek News
Feb 13, 2024

The Speed of Culture Podcast: Crafting Technology-Driven Experiences
AI has been around for years, but the release of ChatGPT brought it to everyone's attention. Now, technology drives most industries, and companies are focusing on giving customers tech-based experiences. For non-tech brands, this means partnering with tech companies to meet consumer expectations. To learn more about the innovation in this space, we spoke to...

AdWeek News
Feb 13, 2024

This Bud's for You: DoorDash Says Men Should Get Flowers on Valentine's Day
If dead men could talk--or better yet, sing--they would tell us that putting flowers on their graves is a lovely gesture, but they would rather have had those buds while they were alive to enjoy them. They can't wake up and smell the roses, after all, since they "can't wake up," according to a playful...

AdWeek News
Feb 13, 2024

Is the Short Super Bowl Ad a Lost Art?
When a Super Bowl ad fetches between $6.5 million to $7 million for just 30 seconds of airtime, it's no wonder many brands opt to run short versions of their commercials on game day. But shorter doesn't always mean better, a phrase that rang especially true this year. Most of the Super Bowl 58 ads...

AdWeek News
Feb 13, 2024

How Archer Is Building a Community for LGBTQ Men
Nowadays, people tend to meet each other through online platforms for dating and friendship. However, finding a community, particularly for men in LGBTQ communities, remains a challenge. Archer is a social-first dating app for gay, bisexual and queer men. It provides a safe and celebratory platform where users can express themselves and build connections freely....

AdWeek News
Feb 13, 2024

Brave Commerce Podcast: The Complexities of Leading ecommerce Initiatives at a Global Pharmaceutical Company
In this episode of Brave Commerce, Bas Van Kesteren, global head of ecommerce at Sanofi, joins hosts Rachel Tipograph and Sarah Hofstetter to offer valuable insights into the complexities of leading ecommerce initiatives in a global pharmaceutical company, touching upon organizational dynamics, market trends, technological advancements and more. Van Kesteren talks about the complexities of...

AdWeek News
Feb 13, 2024

Following Historic Super Bowl, Paramount Announces Hundreds of Layoffs
Layoffs are hitting Paramount. Top line Days after Super Bowl 58 smashed viewership records and Paramount saw record-breaking ad sales, the company is moving forward with significant layoffs, according to a memo from CEO Bob Bakish on Tuesday. Reports say the company could cut up to 800 jobs across its portfolio, which includes CBS, Paramount ,...

AdWeek News
Feb 13, 2024

Netflix Returns to In-Person Upfront at New Venue
Netflix is back in the (in-person) TV upfront rotation. Top line After suddenly shifting to a virtual event last year, the streaming company will make its in-person upfront debut on May 16 at Manhattan's Pier59 Studios. However, the event won't be a traditional upfront presentation. Between the lines This year, Netflix will host The Netflix...

AdWeek News
Feb 13, 2024

Exclusive: The Trade Desk's Media-Quality Product, SP500 , Puts Publishers at the Center
Demand-side platform The Trade Desk began letting buyers test a new product called SP500 , which lets brands target a group of premium publishers, ADWEEK has exclusively learned. SP500 --Sellers and Publishers 500 --is a new interface for buyers that lets them target users across around 500 premium publishers, including The New York Times, Disney , Hulu, Spotify, ABC...

AdWeek News
Feb 13, 2024

These Visceral Ads Show How Pollution Hurts Kids—Without Mentioning Climate Change
In a new pair of ads from nonprofit Potential Energy Coalition, kids struggle to breathe as pollution fills the air. The marketing firm, which aims to create public demand for action on climate change, released the ads this week in a handful of states where it has identified a unique overlap: a high concentration of...

AdWeek News
Feb 13, 2024

Axel Springer, Poised for Growth, Unveils Its First US Leadership Team
German media company Axel Springer announced its first U.S. leadership team this morning, a 10-person cohort whose appointments signal the domestic ambitions of the global news behemoth. The team includes a mix of four longstanding executives, five new hires and one internal promotion, and has been a year in the making, according to vice president...

AdWeek News
Feb 13, 2024

Humanizing SAP—A New Chapter for the Tech Business
"We knew that we needed to secure an emotional territory that is very distinct," explained Julia White, SAP's chief marketing and solutions officer. "The world of business-to-business marketing and B2B tech is busy, and it can all feel the same. So I wanted to know what our unique place in the world was and what...

AdWeek News
Feb 12, 2024

Super Bowl 58 Breaks Viewership Records With Swift Rise in Ratings
Super Bowl 58 was Taylor-made for ratings gold. Thanks to multiple telecasts and streams, the power of live sports and even a Taylor Swift bump, Sunday's Super Bowl matchup showcasing the Kansas City Chiefs' overtime win against the San Fransisco 49ers smashed viewership records. According to Nielsen Fast National data and Adobe Analytics, the game...

AdWeek News
Feb 12, 2024

Robert F. Kennedy Jr. Faces Family Backlash Over Repurposed JFK Ad
The politician Robert F. Kennedy Jr. is receiving backlash from his extended family following an ad that ran in the second quarter of Super Bowl LVIII. The spot deliberately replicated an ad run by the late John F. Kennedy in his 1960 presidential campaign, down to its signature jingle and hand-drawn illustration style. The Super...

AdWeek News
Feb 12, 2024

Super Bowl Ads 2024: Creatives Review the Highs and Lows
Super Bowl commercials always come under immense scrutiny, and now the ad industry's creative leaders have weighed in. This wasn't just the year that Taylor Swift's appearance eclipsed the game. During the ad breaks, Beyonce tried to break the internet (again); Ben Affleck debuted his band the DunKings; Michael Cera pranked people into believing he...

AdWeek News
Feb 12, 2024

Bustle Digital Group Lays Off Fatherly Team, Part of Its Parenting Portfolio
The digital media company Bustle Digital Group (BDG) laid off seven editorial staff of its title Fatherly on Friday and will significantly decrease its editorial output going forward, according to two people familiar with the matter. The decision marks the latest in a series of retrenchments from BDG, which over the last two years has...

AdWeek News
Feb 12, 2024

Who Won TelevisaUnivision's Super Bowl Broadcast? The Ads That Invited the Whole Familia
Historically, when targeting the Latinx market, ads have been dubbed in Spanish over the original English-language ad. For Super Bowl 58, brands like Starbucks, AT&T and Total by Verizon wanted to dig deeper for their moment on the biggest stage in advertising. The game-winning ads on the TelevisaUnivision broadcast of Super Bowl 58 focused on...

AdWeek News
Feb 12, 2024

Who Won TelevisaUnivision's Super Bowl Stream? The Ads That Invited the Whole Familia
Historically, when targeting the Latinx market, ads have been dubbed in Spanish over the original English-language ad. For Super Bowl 58, brands like Starbucks, AT&T and Total by Verizon wanted to dig deeper for their moment on the biggest stage in advertising. The game-winning ads on the TelevisaUnivision stream of Super Bowl 58 focused on...

AdWeek News
Feb 12, 2024

Brands Talk a Big Game About Diversity. Did Super Bowl 58's Ads Follow Through?
It's not easy to pitch a product and capture a nation's pluralism in 30 seconds, but the e.l.f. Cosmetics ad in Super Bowl 58 was a notable effort. With the inimitable Judge Judy presiding from the bench, "In e.l.f. We Trust"--presented as a legal dispute about spending on overpriced cosmetics--was truly a big tent. Retired...

AdWeek News
Feb 12, 2024

Exclusive: Prime Video Purrfectly Cures a Grumpy Cat in Latest Brand Spot
While Prime Video may not have had a Super Bowl spot, its marketing department has stayed busy. The streaming service debuted "Ill Terrible Gato," the second spot in its latest brand campaign, "Find Your Happy Place." From media agency Rufus, 15-, 30- and 60-second spots will run on linear and streaming TV, in-cinema, social, digital...

AdWeek News
Feb 12, 2024

Verizon and Beyoncé Both Win With Super Bowl Album Announcement
Verizon made a Super Bowl ad with Beyonce without announcing a tour or perks for fans. Beyonce used that ad to launch a new album on her website, which never mentioned Verizon. For both, Super Bowl 58 was a win. On a night where rival T-Mobile packed two ads with multiple stars and touted both...

AdWeek News
Feb 12, 2024

USA Today Ad Meter: State Farm's Arnold Schwarzenegger Ad Proves Most Popular Super Bowl 58 Spot
Super Bowl fans rated State Farm's ad featuring Arnold Schwarzenegger as he fails to comply with a director's line reading note as their favorite Super Bowl spot for 2024, according to the USA Today Ad Meter. The "Like a Good Neighbaaa" ad saw Schwarzenegger playing his action-hero persona as Agent State Farm while being unable...

AdWeek News
Feb 12, 2024

ADWEEK's Postgame Guide to Super Bowl 58 Ads
Super Bowl 58 would prove dramatic, with the Kansas City Chiefs beating the San Francisco 49ers 25-22 in overtime, the third time the Chiefs have won in five years. And, as ever, brands were also competing for attention through screens across millions of homes and activations around the stadium in Las Vegas beginning well before...

AdWeek News
Feb 12, 2024

ADWEEK's Postgame Guide to the Super Bowl Ads
Super Bowl 58 would prove dramatic, with the Kansas City Chiefs beating the San Francisco 49ers 25-22 in overtime, the third time the Chiefs have won in five years. And around the game itself, as ever, brands were competing for attention through screens across millions of homes and activated around the stadium in Las Vegas...

AdWeek News
Feb 12, 2024

5 High-Performing Super Bowl 58 Ads Based on Data
Super Bowl ads aren't cheap, with 30 seconds of screen time costing an average of $7 million. That's why effectiveness is so important for advertisers that hedge their bets on the Big Game. Although the Kansas City Chiefs might have clinched their Super Bowl LVIII victory against the San Francisco 49ers in a nail-biting finale,...

AdWeek News
Feb 12, 2024

A Definitive List of Super Bowl 58's Top-Performing Ads
Super Bowl ads aren't cheap, with 30 seconds of screen time costing an average of $7 million. That's why effectiveness is so important for advertisers that hedge their bets on the Big Game. Although the Kansas City Chiefs might have clinched their Super Bowl LVIII victory against the San Francisco 49ers in a nail-biting finale,...

AdWeek News
Feb 12, 2024

Ashley Furniture Pulled Out All The Sofas For Its Super Bowl Restaurant Takeover
Ashley Furniture came to the Super Bowl this weekend to takeover the Dawg House Saloon & Sports Book inside the Resorts World casino. This is the largest activation in the brand's history around the game, according to its director of brand activation field marketing, Alexa Richardson. It decked the restaurant in its signature orange color...

AdWeek News
Feb 12, 2024

Ashley Pulled Out All the Sofas for Super Bowl Restaurant Takeover
Furniture maker Ashley came to Super Bowl 58 to takeover the Dawg House Saloon & Sports Book inside Resorts World casino for its largest activation ever around the game. It decked the restaurant in its signature orange color scheme, and moved sofas and recliners into the restaurant's Sports Book section. The activation gave Super Bowl...

AdWeek News
Feb 12, 2024

Adweek Podcast: The Biggest Moments of Super Bowl 58
On a special episode of Yeah, That's Probably an Ad: Super Bowl Edition, community editor Luz Corona and senior podcast producer Al Mannarino get together for the annual recap immediately following the Big Game along with some familiar faces in media and entertainment. First up, deputy TV editor Bill Bradley and senior TV reporter Mollie...

AdWeek News
Feb 12, 2024

Adweek Podcast: The Biggest Moments of Super Bowl LVIII
On a special episode of Yeah, That's Probably An Ad: Super Bowl Edition, community editor Luz Corona and senior podcast producer Al Mannarino get together for the annual recap immediately following The Big Game along with some familiar faces in media and entertainment. First up, deputy TV editor Bill Bradley and senior TV reporter Mollie...

AdWeek News
Feb 12, 2024

Cheeky Erectile Dysfunction Ad Tells Men They Can ‘Rise Again'
In a battlefield scene heavy on Hollywood-style drama, a group of soldiers gathers in a general's tent, where the news is dire--they're surrounded by enemies, outgunned and outnumbered, and low on supplies. Can defeat be far behind? Instead of suggesting a white flag, the leader rallies his troops by telling them he has been "conveniently...

AdWeek News
Feb 12, 2024

Super Bowl Advertisers Ask Viewers to Stop Watching
The tight end got a ring. The singer-songwriter did not. Some Super Bowl LVIII viewers might have missed this outcome if they were too busy looking into DoorDash's offer to giveaway every item advertised during the Big Game. Indeed, a major trend among this year's Super Bowl advertisers was a request for viewers to leave...

AdWeek News
Feb 11, 2024

How AI Showed Up in Ads During Super Bowl This Year
Themes surrounding artificial intelligence such as AI-driven product launch or ads created with the help of gen AI, and at least one poking fun at the technology, emerged throughout the Super Bowl this year. For example, ahead of the Super Bowl, tech giants such as Microsoft released its Copilot AI ad while Google's ad, "Javier...

AdWeek News
Feb 11, 2024

Every Super Bowl 58 Ad in Under Two Minutes
It's once again time for the biggest night for advertising. And football, too. And don't forget Usher fans. And the Swifties. But here at ADWEEK, it's obviously all about the ads. And what a night it was, with the game going into overtime and an additional five spots officially airing during the game. With each...

AdWeek News
Feb 11, 2024

Ogilvy Pitched Big Ideas to Land 3 Buzzy Super Bowl Ads (and Beyoncé)
Having Beyonce as the star of your Super Bowl ad doesn't automatically make it a winner. Wait, yes it does. Aside from having one of music and pop culture's biggest stars as the center of the Verizon campaign, global agency Ogilvy helped win the night with two other national ads from CeraVe and Dove, along...

AdWeek News
Feb 11, 2024

Here's What Happens to Ads When the Super Bowl Goes to Overtime
The Super Bowl went to overtime for only the second time in history--giving brands even more real estate and a bigger audience. This year, the Kansas City Chiefs and the San Francisco 49ers went into extra time on CBS. The only other time the Big Game went to OT was in 2017, when the Atlanta...

AdWeek News
Feb 11, 2024

Disney Hopes Text-Based Super Bowl Ad Goes to Infinity and Beyond
Is the Force with Disney 's new text-based Super Bowl 58 ad? Unlike several other brands advertising in the Big Game, Disney didn't unveil teasers ahead of its creative in Sunday night's matchup between the Kansas City Chiefs and the San Fransisco 49ers. Instead, the company dropped a surprise 30-second ad in the fourth quarter, showcasing...

AdWeek News
Feb 11, 2024

The Most Viral Moments of Super Bowl 58
The first Super Bowl in Las Vegas--and maybe one of the first where a pop megastar was dating one of the players--was sure to inject Super Bowl 58 with extra luster, and it didn't disappoint. From frustrations boiling over on the field during the first half to new music from Beyonce, here are the viral...

AdWeek News
Feb 11, 2024

The DoorDash Super Bowl Sweepstakes: How the Campaign Unfolded
Delivery service DoorDash first shared the ambitious concept for its Super Bowl commercial in late January, unveiling in an ADWEEK exclusive its plan to deliver an item from every ad in the game to one lucky winner. The audacity of the campaign--yes, that means giving away multiple cars and a $50,000 down payment on a...

AdWeek News
Feb 11, 2024

After Super Bowl Ad Controversy, Cetaphil ‘Made Things Right' With TikTok Creator
On Friday, skincare brand Cetaphil dropped a regional Super Bowl ad about a real father and daughter bonding over football after Taylor Swift and Travis Kelce's relationship created a spike in NFL interest among Swifties. The problem? It bore an eery resemblance to a series of TikToks by creator Sharon Mbabazi. As the spot began...

AdWeek News
Feb 11, 2024

American Values' Robert F. Kennedy Jr. Ad Channels Vintage JFK
The political nonprofit American Values Coalition transported Super Bowl viewers back in time more than six decades during the second quarter of the game, reusing the iconic imagery and signature jingle of a 1960s political campaign to promote Robert F. Kennedy Jr. in his bid for the 2024 presidency. The Super Bowl spot borrows heavily...

AdWeek News
Feb 11, 2024

Duo's New BBL Explodes In Duolingo's 5-Second Regional Super Bowl Ad
Duolingo's owl mascot got a BBL this week in the brand's outrageous social campaign. Then it exploded during the Super Bowl. Duo the owl appeared in a :5-second regional Super Bowl ad "Do your lesson, no buts." First, Duo turns away from viewers as if to show off the surgery results. Then, the owl's butt...

AdWeek News
Feb 11, 2024

Why Nickelodeon's Super Bowl Broadcast Was a ‘Sweet Victory' For Paramount
Are you ready, kids? Sunday's Super Bowl 58 matchup between the Kansas City Chiefs and the San Fransisco 49ers got even more colorful color commentary thanks to Nickelodeon's first alternate Super Bowl telecast, which ADWEEK is calling the slime-ulcast. Partly in honor of SpongeBob's 25th anniversary, the cast of the show, including SpongeBob (voiced by...

AdWeek News
Feb 11, 2024

Beyoncé Can't Break Verizon's Network in Super Bowl Ad
Well, it wasn't a Las Vegas residency or a new tour, but that Verizon Super Bowl ad with Beyonce did just about everything else it could to break the internet. After using Arrested Development star Tony Hale to squeeze lemons (a thinly veiled reference to Beyonce's 2016 multiplatinum visual album Lemonade) and alluding to the...

AdWeek News
Feb 11, 2024

FanDuel Kick by Gronk Goes Wide Right and John Cena Celebrates
Rob Gronkowski blew it last year in FanDuel's "Kick of Destiny." This year, in his first kick before kickoff, Gronk missed again. For the second year in a row, FanDuel centered its Super Bowl campaign around Gronk's ability to kick a ball through the uprights. He got another shot just before Super Bowl 58 and...

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