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Holiday shopping in 2020: Consumers, longing for normalcy and eager for something to celebrate, plan to spend money during the holidays—but differently from the way they have in the past. Patricia
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How Every State in America Got Its Name
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AdWeek News
Nov 23, 2020

In a Stellar Use of Animation, Absolut Imagines the Joy of Reuniting Post-Pandemic
2020 has been a year like no other, and around the world people have faced into a whole host of unprecedented challenges--not least the Covid-19 pandemic, which has claimed so many lives and kept so many separated from friends and family. In its latest campaign by BBH Singapore, vodka brand Absolut dares to imagine the...

AdWeek News
Nov 23, 2020

Snapchatters Can Scan Ralph Lauren's Polo Pony Logo Off Apparel
Ralph Lauren and Snap Inc. took the next step in the long-term innovative fashion partnership they entered into in August with the release of an augmented reality experience that enables Snapchatters to scan the fashion brand's iconic polo pony logo from any surface to start it. The two companies said this marks the first time...

AdWeek News
Nov 23, 2020

Naomi Osaka Returns for Another Searing, Social Justice Ad for Beats by Dre
As a follow-up to its powerful short film about the hypocritical racism of loving Black culture while marginalizing the Black community, Beats by Dre has kicked off its next ad series, again showcasing Gen Z talent and topical, thought-provoking messages. "Flex That," from creative agency Virtue Worldwide, is made up of a series of three...

AdWeek News
Nov 23, 2020

Gap Kicks Off #ShareTheGapDream TikTok Challenge
Gap is backing its "Dream the Future" campaign with a new TikTok challenge, #ShareTheGapDream. TikTok users are invited to post videos of themselves doing the dance, wearing Gap apparel and sharing a dream, feeling or wish they want to send out to the universe, in one word. Gap will donate $10 to Boys & Girls...

AdWeek News
Nov 23, 2020

Facebook Backs Its Season of Giving Initiative With On-Platform Video Campaign
Facebook kicked off the on-platform component of its Season of Giving initiative with its release of four videos Monday. The social campaign was developed by in-house media team Facebook Creative X, and it will run through Dec. 21. The social network said the goal of the campaign is to show that giving doesn't cost a...

AdWeek News
Nov 23, 2020

Amazon Adds Spoiler-Free Delivery Options for Holiday Surprises
Most kids can tell the difference between a present from the North Pole and a package from Amazon--but with Covid-19 cases on the rise again, parents are more likely to forego in-store shopping in favor of ordering gifts online this year. To offer the convenience of online shopping without compromising the magic of gift-giving, Amazon...

AdWeek News
Nov 23, 2020

LinkedIn Provides a Peek at the Inner Workings of Its Ads Auction Process
LinkedIn shared a primer Monday on how the ads auction process works on its platform. Product lead Crystal Shi said in a blog post that the auction process occurs hundreds of million of times daily, each time a member visits the professional network. When an advertiser creates an ad, it also defines the target audience...

AdWeek News
Nov 23, 2020

Amazon Can't Deliver the Covid Vaccine—But It Is Shaping the Future of Healthcare
Healthcare has been top of mind for American consumers throughout 2020, and a new player has just entered the field: online pharmacy services from Amazon. Amazon Pharmacy offers prescriptions with free two-day delivery and a savings benefit for customers paying without insurance. In a statement, TJ Parker, vice president of the service, said it "[brings]...

AdWeek News
Nov 23, 2020

Guitar Center's Bankruptcy Adds to Toll on Retail
Musical instrument chain Guitar Center filed for chapter 11 bankruptcy protection over the weekend in Virginia as the pandemic continues to take a toll on the beleaguered retail sector. However, there's some room for hope: The number of retailers at risk of defaulting and restructuring either in or out of court is declining. Granted, part...

AdWeek News
Nov 23, 2020

Guitar Center's Bankrutpcy Adds to Toll on Retail
Musical instrument chain Guitar Center filed for chapter 11 bankruptcy protection over the weekend in Virginia as the pandemic continues to take a toll on the beleaguered retail sector. However, there's some room for hope: The number of retailers at risk of defaulting and restructuring either in or out of court is declining. Granted, part...

AdWeek News
Nov 23, 2020

The One Club Has Created a Mini Degree to Help Creatives Future-Proof Their Careers
The One Club for Creativity is starting an educational program that's catered toward art directors, copywriters and graphic designers who fear that their days at an agency might be numbered. Called 2nd Skill, the virtual nine-month program, which kicks off next year, will offer creatives the chance to "retrain, upskill and future-proof" by learning or...

AdWeek News
Nov 23, 2020

Teen Queen: 16-Year-Old Charli D'Amelio Tops 100 Million Followers on TikTok
TikTok teen sensation Charli D'Amelio became the first creator to top the 100 million follower mark on the platform, doing so in less than 18 months. The video creation platform said in a blog post, "While we're extremely proud of Charli and all that she has accomplished since she shared her first TikTok video in...

AdWeek News
Nov 23, 2020

Mondelez Turns to MediaMonks, Publicis Groupe for New Content Production Model
Global food and beverage mammoth Mondel?z is rolling out a new content production model, consolidating such services with Publicis Groupe and S4 Capital's MediaMonks. Mondel?z's new content production model is designed to be more agile by connecting creative, data and media capabilities to more quickly drive a volume of personalized content across platforms and customer...

AdWeek News
Nov 23, 2020

5 Ways to Increase Your Work From Home Productivity
Want to spend less time on your computer during the pandemic and beyond? Here are five productivity tools I use every day along with some tips on how to get the most out of them. Test Expander Do you find yourself writing the same sentences over and over again? For example, closing an email with...

AdWeek News
Nov 23, 2020

10 Things You Need to Know About Newsmax, the Surging Conservative News Network
Since the presidential election, the major cable news networks have seen their robust audiences begin to decline, as is the case every four years. However, one news network is bucking that trend in 2020: a smaller channel named Newsmax. What is Newsmax? It is a right-leaning news network that has benefited greatly from a segment...

AdWeek News
Nov 23, 2020

Twitter Addresses Some Concerns About Its Fleets Disappearing Tweets Feature
The Twitter Support team issued some clarifications regarding the social network's recently introduced Fleets disappearing tweets feature in a series of tweets Sunday. Responding to concerns that Fleets were still viewable following their 24-hour expiration period, Twitter Support said the social network's backend system has a queue that deletes Fleets media after 24 hours, and...

AdWeek News
Nov 23, 2020

The Dodo Reimagines Experiential Franchise With Virtual Guidance for Dog Owners
Best Dog Day Ever has quickly turned into an experiential tentpole for The Dodo. The animal brand debuted the franchise as a one-day pop-up with activities and photo ops for dogs in New York City in 2018, followed by a monthlong, Halloween-themed experience in 2019 that drew around 10,000 pet owners to Williamsburg. The Group...

AdWeek News
Nov 23, 2020

Wyclef Jean Chimes In on Google's #BlackOwnedFriday Efforts
Efforts to promote #BlackOwnedFriday Nov. 27 by Google, U.S. Black Chambers and creative agency BBH New York received a huge boost from Grammy Award-winning artist Wyclef Jean. BlackOwnedFriday kicked off as a social-first campaign in mid-October with the goal of telling the stories of Black-owned businesses, providing information on available resources from Google and U.S....

AdWeek News
Nov 23, 2020

Several Top Journalists Are Suddenly on the Move, Placing Digital Media Businesses at a Crossroads
The New York Times is on a roll: It has seven million subscribers, a digital presence that's more profitable than its newsprint and unyielding soft power in the media industry. Simply put, the Grey Lady is thriving and it hasn't been shy about poaching top talent from the most prestigious digital media companies. Just look...

AdWeek News
Nov 23, 2020

How This Agency Approaches Creative Testing During the Pandemic
During the pandemic, agencies became much more resourceful in helping their brand clients make necessary moves to keep them successful. Many agencies already had existing resources, but making some tweaks or better illustrating relevance became an essential part of navigating so much change. The Martin Agency, for example, used its tension mapping approach a little...

AdWeek News
Nov 23, 2020

Snapchat Looks to Shine the Spotlight on Some of the 4 Billion Snaps It Sees Daily
Over 4 billion Snaps are created every day, and Snapchat Monday unveiled a destination within its platform, Spotlight, where the best of those Snaps can earn money for the people behind them, whether they are professional creators or just everyday users. Spotlight is being rolled out Monday in Australia, Canada, Denmark, France, Germany, Ireland, New...

AdWeek News
Nov 23, 2020

NBCUniversal Expands Today Show's Shoppable Franchise to Peacock
It's the holiday shopping season--and NBC's Today is hoping viewers looking for gift ideas will tune in to Peacock. Beginning this morning at 9 a.m., the broadcaster's Today morning show brand is expanding its Steals & Deals franchise to fledgling streamer Peacock with a shopping special. This is the company's first shoppable offering made specifically...

AdWeek News
Nov 23, 2020

Facebook Kicks Off Season of Giving With New Drives Feature in US
Facebook kicked off its Season of Giving Monday with several initiatives across Facebook, Instagram and Messenger From Facebook. On #GivingTuesday Dec. 1, Facebook will match up to $7 million in eligible donations made to nonprofits in the U.S. via the platform's various tools, including fundraisers and donation stickers. The social network will also begin testing...

AdWeek News
Nov 23, 2020

How Marketers Differentiate Ad-Supported Streaming Platforms, From Roku to Tubi
It's been a banner year for the streaming video ecosystem, particularly for ad-supported platforms that are getting acquired and netting bigger audiences every month. As the advertising community works out how to best leverage the growing number of platforms, marketers are beginning to notice that--like linear networks--there are differences between the audiences that each one...

AdWeek News
Nov 23, 2020

A Hidden Mental Health Message; The Streamer Ad Shuffle: Monday's First Things First
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. This Innovative Men's Mental Health PSA Isn't Quite What It...

AdWeek News
Nov 23, 2020

Breaking the Glass Ceiling: Women Trailblazers vs. Stereotypes
What are the stigmas and limitations you've faced? Have you thought about how women have been negatively impacted by stereotypes? At some point in your career, you or a woman you work with may have been associated with being too something. I'm hoping that something can reframed as a positive. We're collectively overcoming stereotypes, self-created...

AdWeek News
Nov 23, 2020

Breaking the Multiple Stereotypes of Being an Asian American Female ‘Introvert'
There is a certain stigma that comes with being an introvert, especially when culturally, you're taught to not draw attention to yourself. But what happens when the way you behave culturally appears to conflict with the way you behave professionally? Growing up as an Asian American woman in a big family, I was taught to...

AdWeek News
Nov 23, 2020

Breaking the Stereotype of Women as ‘Aggressive,' Together
Some label us threatening. Others combative. Most of all, we get labeled as aggressive. I've been called all of the above, plus so much more. These are directed at women in leadership positions who do their jobs especially well. Over 85% of women in leadership I polled via Twitter said they had been called aggressive...

AdWeek News
Nov 23, 2020

I'm ‘Peppy,' but Not Limited. How About You?
When I was a kid, my mom would have loved nothing more than for me to be a cheerleader. Outgoing, popular and trendy, but I marched to the beat of my own drum. I relished finding uncool things cool. And I had a desire to hide rather than put myself in front of 3,000 classmates....

AdWeek News
Nov 23, 2020

The Truth About Being Labeled as a ‘Difficult' Black Woman
Be less difficult. I have had two performance reviews in my career where this was the dominant piece of critical feedback. I am a Black woman. I grew up in musical theater and became a marketer and a yoga teacher. My favorite activities growing up involved singing, acting, dancing and otherwise making people smile. Some...

AdWeek News
Nov 20, 2020

5G Rollout and Pandemic Conditions Could Lead to Boom in Augmented Reality
As the pandemic continues to push more consumer interactions into the virtual realm, augmented reality could become one of the top new use cases for new 5G networks, a new report from Swedish telecom Ericsson found this week. The report looked at how quarantine conditions have affected expectations for what markets the next generation of...

AdWeek News
Nov 20, 2020

Q&A: Lagunitas CMO Paige Guzman on Canvas Worldwide and What's on Tap Next For the Brand
This week, Heineken-owned pioneering California brewery Lagunitas Brewing Company appointed Canvas Worldwide as its U.S. media agency of record, following a review conducted internally. Canvas Worldwide, Adweek's Breakthrough Media Agency of the Year for 2020, already worked with Heineken USA but the Lagunitas brand largely operates independently from Heineken. We caught up with Paige Guzman,...

AdWeek News
Nov 20, 2020

Sheba Shares the Healing Powers of Cats in 3 Mini Documentaries
If you're a cat lover, buckle up: These short documentaries from Sheba will bring a tear to your eye. Created by AMV BBDO and Academy Award-nominated director Geoffrey O'Connor, each film focuses on how cats are far more than just pets that sleep and watch birds. Called "The Cats That Rule the World," the three-part...

AdWeek News
Nov 20, 2020

Ulta Beauty's CMO Dishes on Partnership With Target
For Ulta Beauty, the opportunity to place shop-in-shops within Target locations means reaching a whole new audience while filling gaps in its existing store footprint, said Shelley Haus, the beauty purveyor's CMO. The marketing executive hopped on the phone with Adweek this week to expand upon Ulta Beauty's rationale for entering into the partnership, which...

AdWeek News
Nov 20, 2020

CMOs on the Move: Roundup of the Latest Industry Movers and Shakers
The entire industry is jumping--and in all the right directions. Over the past few months, several members of the marketing community have risen to elevated roles and taken on new ones in completely different arenas. We may not have caught all the moves, but below is a roundup from the past few months across several...

AdWeek News
Nov 20, 2020

Facebook's Bug Bounty Program Nears Its 10th Birthday
Facebook's bug bounty program is approaching its 10th birthday, and the social network said over 50,000 researchers have joined the program to date since its debut in July 2011, with roughly 1,500 of them, from 107 countries, being awarded bounties. Security engineering manager Dan Gurfinkel shared some highlights in a blog post this week: Since...

AdWeek News
Nov 20, 2020

Ad-Tech Deals Are Flowing Again as Experian Buys Tapad for $280 Million
As 2020 draws to a close, a flurry of mergers and acquisitions are taking place. This week, credit referencing company Experian purchased Tapad, and location-based specialist Near acquired French outfit Teemo. Both these transactions are indicative of one of the most fundamental tectonic shifts in the industry in recent years: privacy. Experian has purchased Tapad...

AdWeek News
Nov 20, 2020

Pinterest Taps Former Exec From Coworking Brand The Wing as Consumer Marketing Head
Pinterest has hired Celestine Maddy as head of consumer and brand marketing, the platform confirmed to Adweek today. Maddy was most recently svp of marketing and communications at women-focused coworking space The Wing, which she departed in July according to her LinkedIn page. In the new role at Pinterest, which she started Monday, Maddy oversees...

AdWeek News
Nov 20, 2020

Twitter: How to Share a Tweet in a Fleet
Key Insights Twitter rolled out Fleets earlier this week, its disappearing tweets that resemble posts on Instagram or Facebook Stories. With the Fleets feature, users can create new Fleets from scratch, and they can also share users' regular tweets (including their own) in Fleets. Our guide will show you how to share a normal tweet...

AdWeek News
Nov 20, 2020

‘Shrinkage Seems Inevitable' in BuzzFeed and HuffPost Deal
BuzzFeed's acquisition of The Huffington Post is a well-timed, shrewd move by CEO Jonah Peretti, but it's unlikely to lead to top-line growth, according to analysts and media onlookers. But in such tough prevailing advertising conditions, that's actually OK. With the deal, BuzzFeed gets investment, scale and links to an older audience, as well as...

AdWeek News
Nov 20, 2020

Ryan Reynolds is Partnering with Best Buy After a Bitter History
Growing up, Ryan Reynolds dreamed of fixing devices, running diagnostics and offering 24/7 tech support as a member of Best Buy's Geek Squad. But when the whole tech support thing didn't work out, he settled on becoming an A-list celebrity instead. (Darn.) In his latest Mint Mobile ad, Reynolds finally decides to forgive Best Buy...

AdWeek News
Nov 20, 2020

Under Armour's Stacey Ullrich on Turning Moments Into Movements at Purpose-Led Brands
The confluence of a bitter presidential campaign, the reaction to the death of George Floyd and the pandemic pushed prominent brands to strongly pursue purpose-driven marketing as a defining strategy for 2020. 2020 was the year many brands, including Nike, Pepsico and P&G, developed funding, policy changes, advertising and more to address social injustices. Now,...

AdWeek News
Nov 20, 2020

How Performance Marketers Can Appeal to Millennials and Gen Z Now
With many in-person marketing opportunities absent during this pandemic, performance marketers are trying to find new ways to reach Gen Zers and millennials. Modified experiential marketing, as well as content, social and video marketing, can step up to fill the void. The loss of simpler in-person experiential marketing opportunities may be hard for performance marketers...

AdWeek News
Nov 20, 2020

Chipotle, The Farmlink Project Team Up to Get Meals to Food Banks
Chipotle is joining forces with The Farmlink Project on a mission to donate 10 million meals to food banks during this holiday season. The Farmlink Project is a nonprofit grassroots movement by students from colleges and universities across the country to connect farms with food banks and feed those in need, while helping to support...

AdWeek News
Nov 20, 2020

Instagram Adds Branded Content Tag to Reels
Instagram revealed several updates related to branded content on its platform Friday, highlighted by the rollout of the branded content tag on Reels and the start of testing of that tag on Instagram Live in the coming weeks. The Facebook-owned photo- and video-sharing network said in a blog post Friday, referring to the branded content...

AdWeek News
Nov 20, 2020

Eddie Murphy's Coming 2 America Shifts From Theaters to Amazon Prime Video
It's official: Amazon Prime Video has snapped up the worldwide streaming rights to Coming 2 America, the anticipated sequel to Eddie Murphy's 1998 comedy classic Coming to America. Coming 2 America, which Paramount Pictures had originally planned for a holiday 2020 theatrical release, will skip theaters in the U.S. and will instead debut in more...

AdWeek News
Nov 20, 2020

Inclusion Is the Gift in These Heartfelt Holiday Ads
Rebecca? Roberta? Welcome to my everyday dialogue with baristas, receptionists, shopkeepers alike, when I have to apologetically announce my name five times and spell it out letter by letter until they get it right. R-o-b-e-c-t-a. I suppose I was never asked to question how normal this situation is for people with quirky names until I...

AdWeek News
Nov 20, 2020

Reddit Adds Paula Price to Board of Directors
Reddit continued to add to its board of directors, naming Paula Price as its newest member. Price has served on the boards of directors at six public companies, and she spent roughly 30 years in senior finance roles with companies including Macy's, Ahold Delhaize, CVS Caremark, JPMorgan Chase, Diageo and Kraft Foods. Co-founder Alexis Ohanian...

AdWeek News
Nov 20, 2020

As Ad Dollars Flow into CTV, Brand Safety Considerations Follow
More nuanced brand safety tools are coming to connected television, a growing medium facing challenges of transparency and ad fraud. Brands have become increasingly concerned about advertising next to what they consider unsafe online content, a concern that has been highlighted repeatedly in 2020 as the treatment of items on the news-cycle has grown ever...

AdWeek News
Nov 20, 2020

Good Riddance to Office Holiday Parties: Thursday's First Things First
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Why Is Miller Lite's Ad About Holiday Parties So Unnerving?...

AdWeek News
Nov 20, 2020

The Era of Gap's Mass Appeal Is Over—But Specialization Could Bring the Brand Back
Twenty-some-odd years ago, few brands loomed larger in American fashion than Gap. Its signature logo hoodies were omnipresent at high schools and on college campuses, and Gap's marketing attracted big names, with stars like Sarah Jessica Parker and Madonna fronting its campaigns. But perhaps nowhere was Gap's influence more evident than at malls across America,...

AdWeek News
Nov 19, 2020

Facebook Files Lawsuit Over Cloning of Instagram Accounts
Facebook filed a lawsuit in the U.S. Thursday aimed at preventing the creation of clone sites. The social network accused Ensar Sahinturk of using automation software to scrape Instagram users' publicly visible information and create a network of clone sites, or websites that copy and display profiles, posts and other information from Facebook or Instagram...

AdWeek News
Nov 19, 2020

Here Are the Winners of the Fifth Annual Shorty Social Good Awards
The winners of the Fifth Annual Shorty Social Good Awards were saluted Thursday night during an invite-only virtual event hosted by actor Arturo Castro. Arturo CastroThe Shorty Awards Highlights will be shared on the Shorty Awards site following the event. The 2020 Impact Honorees are Gary Vaynerchuk and Adam Waheed. Gary VaynerchukThe Shorty Awards Adam...

AdWeek News
Nov 19, 2020

This Clever Men's Mental Health PSA Isn't Quite What It Seems
When someone appears to be doing OK on the outside, it can be easy to assume that they're doing OK on the inside. But that's not always the case, as this simple but effective campaign film for U.K. mental health nonprofit makes clear. The digital spot, created by agency Recipe for the Campaign Against Living...

AdWeek News
Nov 19, 2020

This Innovative Men's Mental Health PSA Isn't Quite What It Seems
When someone appears to be doing OK on the outside, it can be easy to assume that they're doing OK on the inside. But that's not always the case, as this simple but effective campaign film for U.K. mental health nonprofit makes clear. The digital spot, created by agency Recipe for the Campaign Against Living...

AdWeek News
Nov 19, 2020

Facebook Receives 173,592 Government Requests for User Data in 1H 2020
Facebook Thursday released its biannual Transparency Report for the first half of 2020, which also included its Community Standards Enforcement Report. Vice president and deputy general counsel Chris Sonderby said in a Newsroom post Thursday that the company received 173,592 government requests for user data in the first six months of the year, up 23%...

AdWeek News
Nov 19, 2020

How 3 Sports Leagues Leaned Into Brand Purpose More Than Ever This Year
Brand purpose has long been a focus of marketers who want their brands to stand for something bigger than the products or services they sell. It's been such a buzzy topic that the Association of National Advertisers named "brand purpose" its 2018 marketing words of the year. Speaking at today's virtual Brandweek Sports Marketing Summit,...

AdWeek News
Nov 19, 2020

More Than 800 Creatives Are Coming Together to Help Democrats Win Georgia's Senate Races
With the dust barely settled on the presidential election, politically-minded ad industry creatives are already turning their attention to two runoff Senate races in Georgia this January that will decide which party controls the U.S. Senate, thereby determining President-elect Joe Biden's ability to pass legislation. A new ad hoc group called Creatives For Georgia has...

AdWeek News
Nov 19, 2020

For Denny's, Driving Around America to Feed Veterans Is a Trip Back to Its Founding Purpose
If you open the menu at any Denny's and flip to the sandwich section, you'll see an item called The Super Bird. It's a hefty Dagwood made with turkey, Swiss cheese, tomato and bacon wedged into grilled sourdough. It comes with fries and, for $10, it's a perennial crowd-pleaser. In fact, for the past week...

AdWeek News
Nov 19, 2020

To Compete Online, Walgreens Overhauls Its App and Loyalty Program
Pharmacy chain Walgreens is introducing a more robust loyalty program called myWalgreens today, part of a thorough overhaul including a fully redesigned mobile app, the company announced. "This is a new beginning for Walgreens in a lot of ways," CMO Pat McLean told Adweek. "It's a redesigned mobile app experience that is a gateway to...

AdWeek News
Nov 19, 2020

How Visa Pivoted Its Marketing When the Tokyo Olympics Were Postponed
One outcome of the coronavirus pandemic is that two Olympic games will now occur within just months of each other. The International Olympic Committee's postponement of the 2020 Tokyo Summer Games to July 2021 means that the 2022 Winter Games in Beijing will happen just seven months later. For the IOC's presenting partners, including Visa,...

AdWeek News
Nov 19, 2020

BuzzFeed Is Acquiring HuffPost in a Broader Partnership Deal With Verizon Media
BuzzFeed will acquire HuffPost from Verizon Media, the two companies said today in a joint statement. BuzzFeed CEO and founder Jonah Peretti, who also co-founded HuffPost--then known as Huffington Post--in 2005, will lead the venture. The acquisition is part of a broader agreement between the two companies that includes technology sharing, cross-platform content promotion and...

AdWeek News
Nov 19, 2020

How Esports Showed Up as Dependable Entertainment in 2020
The Covid-19 pandemic drastically changed how traditional sports leagues played games and engaged fans this year. But esports is one of few industries that successfully adapted to reach consumers stuck at home. In the last two years, gaming has rapidly evolved to mirror traditional sports, with video game publishers franchising esports leagues and launching global...

AdWeek News
Nov 19, 2020

Are Consumers Ready for Facial Technology? Amazon Bets On It With Smart Glasses
The public version of Amazon's Echo Frames, smart glasses with hands-free access to virtual assistants Alexa, Google Assistant and Siri, is now available for pre-order and will start shipping Dec. 10. The eyewear, which was announced as a "Day 1 Edition" last year and has until now been accessible by invitation only, is officially open...

AdWeek News
Nov 19, 2020

Shutterstock Forecasts Creatives Will Use Calm Colors in 2021 After 2020's Vivid Hues
In 2021, the visual world will reject this year's shift toward saturated hues and embrace a calmer, more natural aesthetic, according to Shutterstock. The company just released its annual Color Trends Report, which predicts that the next year will be defined by three colors: Set Sail Champagne, Fortuna Gold and Tidewater Green. This projection is...

AdWeek News
Nov 19, 2020

Lowe's ‘Letters to Home' Holiday Campaign Is Full of Gratitude
As many brands lean into fantasy this holiday season to give consumers an escape from the stress of all 2020 has brought us thus far, Lowe's decided to go a different route. By partnering with some of the most wholesome people on the internet, the home improvement retailer is encouraging folks to write letters of...

AdWeek News
Nov 19, 2020

Facebook: Hate Speech Accounts for 10 or 11 of Every 10,000 Pieces of Content Viewed
Facebook began measuring the prevalence of hate speech on its platform globally in the November 2020 edition of its Community Standards Enforcement Report, pegging it at 0.10% to 0.11%, or 10 to 11 views of hate speech for every 10,000 views of content. Vice president of integrity Guy Rosen said in a Newsroom post Thursday...

AdWeek News
Nov 19, 2020

Twitter Arrives Late to the Stories Craze—But Aims to Make a Dent with Fleets
Twitter's latest innovation is more imitation. Twitter Fleets, vertical content that disappears after 24 hours, is a so-late-it's-funny take on Snapchat Stories, a format so widely copied that it dominates most of the social media landscape. Even so, buyers see promise as long as Twitter makes the format useful instead of just a simple imitation....

AdWeek News
Nov 19, 2020

Publicis Groupe Hires US Chief Growth Officer From AT&T's Xandr
Publicis Groupe brought back a familiar face, hiring Jay Askinasi as its chief growth officer, U.S. In the newly-created role, Askinasi will be tasked with leading connectivity of Publicis Groupe's data and tech solutions across creative, digital and media operations to accelerate the holding company's U.S. transformation plans. This includes digital media across Epsilon and...

AdWeek News
Nov 19, 2020

Shortened Sales Cycles and Cancellation Clauses Stoke Publisher Concern in 2021
While a number of digital publishers are enjoying a plentiful end to the year, the shortened sales cycle, market instability and nervous clients pushing for cancellation clauses mean there is much less in the pipeline for early next year. This is causing some vexation, according to five chief revenue officers interviewed for this story, all...

AdWeek News
Nov 19, 2020

Why Is Miller Lite's Ad About Holiday Parties So Unnerving? Because No One in It Is Real
When word inevitably comes down that your office's holiday party is now a BYOB virtual happy hour, will you be happy or sad? The answer probably depends on how much you already liked your coworkers and also how starved for socialization you are after all these months in quarantine. But Miller Lite and agency DDB...

AdWeek News
Nov 19, 2020

Snap Rolls Out Suite of Ad Products for App Marketers
Snap Inc. continued its focus on direct-response marketers with its rollout of an advertising product suite Thursday geared specifically toward application marketers. The company said the move was made with two key ideas in mind: bringing what's best for apps to Snapchat with ad products that drive retention, lifetime value and maximum return on ad...

AdWeek News
Nov 19, 2020

The Dodo Kicks Off ‘Weirdest Pets Challenge' on Instagram Reels
Animal brand The Dodo kicked off its "Weirdest Pets Challenge" on Instagram Reels Thursday. Fans are invited to show off their pets' funniest, most bizarre behaviors via the short-form video feature, and some of Instagram's emerging pet creators will partake, as well, sharing their content to The Dodo's main feed. The Dodo will choose its...

AdWeek News
Nov 19, 2020

Sarah Watson, BBH New York Chairman and Global CSO, Is Leaving
After a long run, BBH's global chief strategy officer and New York chairman Sarah Watson is calling it quits at the end of this year. She's leaving to pursue a career in "transformational coaching," according to email sent to BBH employees by CEO Neil Munn. The email was provided to Adweek by a BBH spokesperson....

AdWeek News
Nov 19, 2020

Twitter: How to Send a Fleet
Twitter debuted Fleets earlier this week, allowing users to share disappearing tweets to their tops of their feeds, similar to how one shares disappearing posts to Instagram or Facebook Stories. Our guide will show you how to send a Fleet in the Twitter mobile application. Note: These screenshots were captured in the Twitter app on...

AdWeek News
Nov 19, 2020

A Suspenseful Barista Class? How HBO Max Is Promoting The Flight Attendant
Since launching in May, HBO Max has explored everything from virtual workouts to date packages and physical drive-ins to promote original content during the pandemic. For its new limited series The Flight Attendant, the streaming service faced the challenge of not only creating excitement for the dark comedic thriller starring Kaley Cuoco, but also delivering...

AdWeek News
Nov 19, 2020

How AT&T and the WNBA Reimagined Their Partnership Amid the Chaos of 2020
When the Women's National Basketball Association first rolled out its inaugural Changemakers partnership program in January, the league couldn't have known just how much life was about to change in the coming months. The unique initiative involved a set of sponsorship deals with the likes of AT&T, Nike and Deloitte meant to help fund the...

AdWeek News
Nov 19, 2020

Exclusive: Ogilvy Poaches McCann's Devika Bulchandani as North America CEO
Ogilvy announced that Devika Bulchandani is joining the agency as its North America CEO and global chairwoman of advertising. The move ends an impressive 26-year tenure at McCann, where she departs from her role as McCann's North America president. Reporting to CEO Andy Main, Bulchandani is tasked with driving Ogilvy's business across the United States...

AdWeek News
Nov 19, 2020

Nielsen Unveils New ID System to Bolster Cross-Platform Measurement
Nielsen, a mainstay of the TV advertising industry, today unveiled its new ID resolution system, a launch that amounts to a comprehensive overhaul of its cross-screen measurement methodology. The company maintains its latest identity resolution system, or ID graph, leverages a series of direct integrations with advertisers and publishers, as well as its traditional panel-based...

AdWeek News
Nov 19, 2020

Instagram Simplifies Navigation in Its Threads From Instagram Stand-Alone App
Instagram added a Status tab to its standalone Threads From Instagram application Thursday, giving users an easier way to stay up to date and interact with their friends' status updates and Stories. A new tabbed navigation system was also developed to help people move between those sections. And the app got a new inbox tab...

AdWeek News
Nov 19, 2020

What Brands Can Do With Search Until TV Provides Better Measurement
Broadcast TV has a long, documented list of problems. Ratings have been in slow decline year after year for at least a decade. That slow fall off has accelerated since the beginning of the pandemic, as the ongoing shift in viewership habits towards streaming has rapidly grown. This is happening against the backdrop of clients...

AdWeek News
Nov 19, 2020

Gaming the Underground; BBC Dad Returns: Thursday's First Things First
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. PlayStation Brilliantly Replaced London Underground Signs With Its Controller Icons...

AdWeek News
Nov 18, 2020

Wonder Woman 1984 to Simultaneously Debut on HBO Max and in Movie Theaters
For the past several weeks, as Wonder Woman 1984 became the last blockbuster hopeful to remain on the theatrical schedule for the 2020 holiday season, the industry wondered if WarnerMedia would keep the film in theaters (possibly delaying its release until 2021) or opt to shift it to its upstart streaming service, HBO Max. The...

AdWeek News
Nov 18, 2020

Amazon Adds More Fire TV Inventory to its Ad-Tech Stack
Amazon is adding more Fire TV inventory to its Ad Console, a tool advertisers use to manage their sponsored ad campaigns on Amazon, with the latest U.S. beta program available on its fast-emerging ad stack. Marketers who want to promote their apps, shows or other forms of content can now buy ads on a CPC...

AdWeek News
Nov 18, 2020

Facebook Responds to Scathing Letter From 200 Content Moderators
Facebook responded to an open letter sent Wednesday by over 200 content moderators who are concerned about their working conditions during the pandemic. The letter was addressed to CEO Mark Zuckerberg, chief operating officer Sheryl Sandberg and the CEOs of two companies that supply content moderators to the social network on a contract basis: Anne...

AdWeek News
Nov 18, 2020

Brie Larson Plays Nintendo Switch in Her Pajamas Just Like Us in This New Ad
Turns out Academy Award-winning actress Brie Larson is just like the rest of us. Her latest partnership with Nintendo shows she's doing the exact same thing as the rest of the world in 2020: playing video games in her pajamas. In the spot, Larson shows viewers that games such as Animal Crossing can be both...

AdWeek News
Nov 18, 2020

Unicef USA and WWE Team Up to Help Kids in Need
When it comes to odd couples, the unlikely pairing of Unicef USA (United Nations Children's Fund) and World Wrestling Entertainment (WWE) might qualify for such a distinction, at least at first blush. "We are both brands that are magnificent, but maybe somewhat misunderstood," acknowledged Shelley Diamond, Unicef USA's CMO. It turns out, however, that the...

AdWeek News
Nov 18, 2020

BBC's Interrupted Dad Is Back in an Ad for Twitter About Getting Interrupted
Robert Kelly went from respected global policy pundit to internet sensation overnight in 2017, when his live interview with BBC News was charmingly derailed by his young children. Long before Zoom call interruptions were a common workplace occurrence, his brief moment of awkwardness seemed fascinatingly novel. Kelly, a professor based in South Korea, has remained...

AdWeek News
Nov 18, 2020

Babe Wine Builds a Monster Truck to Crush Cars—but It's Really Hoping to Crush Competitors
Maybe it's a dumb idea to try to figure out anything Josh Ostrovsky does. After all, this is the comedian-turned-entrepreneur who goes by the moniker The Fat Jew, seized internet fame with a video of him teaching a spin class to homeless people and shook up the refined realm of oenophiles in 2015 by rolling...

AdWeek News
Nov 18, 2020

Volleyball Star Gabby Reece On How Brands Should Approach Partnerships With Female Athletes
Gabby Reece has seen the ins and outs of the sports marketing world. After graduating from Florida State University, the athlete spent years on the professional volleyball circuit. That career led her to high-profile partnerships with brands like Nike and launching her own fitness brand, XPT Extreme Performance Training with her husband, professional surfer Laird...

AdWeek News
Nov 18, 2020

YouTube Updates Terms of Service
YouTube detailed updates to its terms of service that will take effect immediately in the U.S. and in the middle of 2021 in countries outside of the U.S. The Google-owned video site re-emphasized that people or organizations cannot "collect or harvest any information that might identify a person (for example, usernames), unless permitted by that...

AdWeek News
Nov 18, 2020

Audi of America Elevates Its Chief Communications Officer to CMO
Audi of America today announced that it has promoted Tara Rush, svp and chief communications officer for the automaker since 2019, to the role of svp and chief marketing officer. She'll be the first woman to lead marketing for the brand's U.S. business. In the new position, Rush will oversee brand strategy and all U.S....

AdWeek News
Nov 18, 2020

How YouTube's Bet on Music Will ‘Narrow the Gap' in Audio Advertising
Eight months after the coronavirus pandemic shut down the United States, Ticketmaster accounts are still well-stocked with credits, a nagging reminder of concerts that never happened. Instead, music fans have had to turn to virtual shows: Radiohead released old concert tapings on YouTube while others, including Miley Cyrus and Phoebe Bridgers, streamed live benefits shows...

AdWeek News
Nov 18, 2020

500 Passes to the Harley-Davidson Riding Academy Are Up for Grabs via Instagram, Twitter
Motorcycle riding is a perfect pandemic activity, outdoors and socially distanced, and Harley-Davidson wants to ensure that people who are new to it are doing it properly and safely. From now through Dec. 31, the motorcycle company will give away 500 passes to its Harley-Davidson Riding Academy to non-riders nominated by friends and family via...

AdWeek News
Nov 18, 2020

PlayStation Brilliantly Replaced London Underground Signs With Its Controller Icons
LONDON--The famed London Underground has been running since 1863, and its bold, red signage is instantly recognizable to anyone traveling around the city looking for a train. Just as recognizable--to gamers, at least--are the four icons that make up the controls of a Sony PlayStation gaming console. To celebrate the launch of the PS5, PlayStation...

AdWeek News
Nov 18, 2020

PBS Will Air Peanuts Thanksgiving and Christmas Specials in Apple Deal
One month after Apple TV signed a deal to move the classic Peanuts holiday specials from broadcast TV to its streaming platform, the company has relented and will allow two of the programs to air on linear TV after all. A Charlie Brown Thanksgiving and A Charlie Brown Christmas will run ad-free on PBS and...

AdWeek News
Nov 18, 2020

Ordering Christmas Trees Online Is Officially a Pandemic Trend
Walmart is the latest retailer to offer live Christmas tree orders and delivery as brands continue to seek ways to meet consumer needs during a pandemic-era holiday season. To order a Christmas tree online, Walmart customers first visit the retailer's ecommerce site. There, they can search by tree type and height (ranging from 3 to...

AdWeek News
Nov 18, 2020

Calm, Purple … and Pizza Hut? Why a Weighted Pizza Blanket is Gravity's Next Move
Have you ever wished you could snuggle up with pizza? Now, thanks to a partnership between QSR Pizza Hut and premium sleep and wellness brand Gravity Products, you can. This seemingly odd brand couple has united to produce a limited-edition pizza-themed Gravity blanket: the Original Pan Weighted Blanket, which, of course, will be delivered in...

AdWeek News
Nov 18, 2020

Calm, Purple and… Pizza Hut? Why a Weighted Pizza Blanket Is Gravity's Next Move
Have you ever wished you could snuggle up with pizza? Now, thanks to a partnership between Pizza Hut and premium sleep brand Gravity Products, you can. This seemingly odd couple has united to produce a limited-edition pizza-themed Gravity blanket: the Original Pan Weighted Blanket, which, of course, will be delivered in a cardboard pizza box....

AdWeek News
Nov 18, 2020

Affligem's ‘Make Beer, Not War' Ad Tells the Mostly True Story of Its Founding—1000 Years Ago
Over the last 50 years, the U.S. has added more than 8,000 breweries, according to the Brewer's Association. While the proliferation of craft microbreweries is changing the stateside beer game, there's really no way any American brewer can compete with Belgium--or Europe as a whole--when it comes to the legacy those brews have as part...

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