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AdWeek News
Sep 22, 2020

6 Must-See Sessions From Brandweek 2020
More than 6,000 marketers from more than 80 countries and every state in the U.S. gathered, virtually, for the reimagined Brandweek. They tuned in for more than 100,000 hours of programming over five days, hearing from some of the leading voices in marketing today. We wanted to share six must-see presentations in their entirety, from...

AdWeek News
Sep 22, 2020

This Animated Pangolin Is Trying to Get Hollywood's Attention
At first glance, the World Wildlife Fund's latest campaign looks like a Pixar trailer--which is exactly the point. The nonprofit recently collaborated with creative agency Arnold Worldwide to create Lin, an excitable animated pangolin with a lisp. In a 60-second video, Lin makes the case for why he should star in a movie and become...

AdWeek News
Sep 22, 2020

Harry's Largest Ad Campaign Ever Celebrates Being an Individual
In an ode to individuality, men's care brand Harry's has debuted the biggest ad campaign in its history. A series of 15- and 30-second spots appearing on TV, digital and streaming platforms shows men being themselves--whether that means walking around a park carrying a well-coiffed standard poodle or sitting into a truck bed reimagined as...

AdWeek News
Sep 22, 2020

Dunkin' Is Taking Over National Coffee Day, Offering Free Brews All Day
Dunkin' doesn't care what your calendar says: Sept. 29 is officially National Dunkin' Day, not National Coffee Day. The chain is giving out a free medium hot or iced coffee with any purchase--except Nitro cold brew and cold brew--at participating Dunkin' shops nationwide. The promotion is not available on delivery platforms or on the mobile...

AdWeek News
Sep 22, 2020

SXSW Announces Online Portion of 2021 Festival With Plans for Physical Events TBD
Following its first cancellation in 34 years in March due to the novel coronavirus pandemic, South by Southwest today launched the online portion of its 2021 programming, with details on the physical event to come. The annual conglomeration of festivals, which includes programming related to tech, branding, music, film, education and more, draws nearly 400,000...

AdWeek News
Sep 22, 2020

Chief Marketing Officer Chris Spadaccini Out at WarnerMedia Entertainment
Key Insight: Spadaccini's exit is the latest high-profile departure after Bob Greenblatt and Kevin Reilly's exits last month. Chris Spadaccini, the chief marketing officer of WarnerMedia Entertainment who had been with the company for more than two decades, is leaving the company, marking the latest high-profile executive departure at the division. Spadaccini, who was elevated...

AdWeek News
Sep 22, 2020

Walmart Is Offering Home Covid-19 Testing Kits by Drone
U.S. consumers may one day be able to acquire at-home Covid-19 test kits by air thanks to a new partnership between retail giant Walmart, clinical laboratory Quest Diagnostics and drone services provider DroneUp. In a blog post, Walmart said it will begin trial deliveries of Covid-19 collection kits starting Sept. 22 in North Las Vegas,...

AdWeek News
Sep 22, 2020

With the Help of Former Stars, FanDuel's NFL Campaign Makes Betting Look Easy
Miraculously, football is back. With it comes the return of sports betting, which has become a multi-billion dollar industry since a 2018 Supreme Court decision allowed states the ability to legalize sports gambling. The NFL's arrival has meant companies like FanDuel, one of the largest sports betting and daily fantasy brands in the world, have...

AdWeek News
Sep 22, 2020

You Can't Vote If You're Not Registered, Austin Agency Reminds Texans
Amid the clutter of news, advertising and communication about the upcoming election, there is one crucial step that isn't necessarily being explicitly addressed: One must be registered to vote in the first place. Sure, it's nice to talk about voting, but without taking care of that piece of business, the messages are rendered moot. Down...

AdWeek News
Sep 22, 2020

Jeff Bezos Gives a Sneak Peek Into the First of Many Tuition-Free Preschools
The first free preschool funded by Amazon founder Jeff Bezos' $2 billion Bezos Day One Fund will open on Oct. 19 in Des Moines, Wash., which is about 16 miles south of Amazon's headquarters in Seattle. Bezos announced the opening date with a classroom photo on Instagram. Known as the Bezos Academy, he said it...

AdWeek News
Sep 22, 2020

Email Automation Is a Major Ecommerce Revenue Booster
Email marketing performance has skyrocketed in 2020 due to the Covid-19 pandemic. And a new report shows that while performance is holding steady, ecommerce brands that automate email and SMS messages are outperforming those that don't. Marketing automation platform Omnisend's report on email, SMS and push messaging performance for Q2 2020 found that automated messages...

AdWeek News
Sep 22, 2020

Campbell Ewald Hires Pair of CCOs
Campbell Ewald welcomed a pair of new creative leaders, ushering in a new creative phase following the agency's rebranding last year. The agency hired Silmo Bonomi and Clarence Bradley as co-CCOs. In the roles, Bonomi and Bradley will be tasked with overseeing creative and production across Campbell Ewald's Detroit, Los Angeles and New York offices....

AdWeek News
Sep 22, 2020

Facebook Gaming, Universal Music Group Team Up on NBA2K21 Bragging Rights Tournament
Facebook Gaming is teaming up with Universal Music Group on the NBA2K21 Bragging Rights Tournament, which will be livestreamed exclusively on Facebook Gaming Tuesday at 1 p.m. PT/4 p.m. ET. The tournament will feature UMG artists including Bas, Blocboy JB, J.I the Prince of N.Y. and Tainy, as well as Facebook Gaming creators including iPodKingCarter,...

AdWeek News
Sep 22, 2020

Has 2020 Got You Pining for Simpler Times? General Mills Brings Back Classic Cereal Recipes
To help us all lean into childhood nostalgia--that sweet, sweet respite from the ever-worsening reality we call 2020--General Mills is releasing four breakfast cereals with their classic recipes from the '80s, though the cereal maker declined to explain exactly which ingredients had changed. Cocoa Puffs, Cookie Crisp, Golden Grahams and Trix are back the way...

AdWeek News
Sep 22, 2020

Paramount Network Plans Yet Another Rebrand and Name Change
Key Insight: Few cable networks have been rebranded as much as Paramount Network over the years. ViacomCBS, fresh off announcing plans to rebrand streamer CBS All Access to Paramount , is readying another major overhaul for one of its cable properties. Paramount Network, the cable channel owned by ViacomCBS that airs an eclectic combination of scripted...

AdWeek News
Sep 22, 2020

YouTube Updates Efforts to Keep People Under 18 From Viewing Inappropriate Content
YouTube provided an update on steps it is taking to prevent viewers under 18 from seeing inappropriate content. The Google-owned video site said n a blog post Tuesday that it already encourages users and creators to age-restrict their own content when appropriate, and its trust and safety team applies age restrictions while reviewing content for...

AdWeek News
Sep 22, 2020

Prime Day Has an Unofficial Date, Which Would Kick Off the Earliest Holiday Shopping Season Ever
We may finally have a start date for Amazon Prime Day 2020: Tuesday, Oct. 13. That's according to CNET, which cited "four people with knowledge of Amazon's plans." CNET also linked to a Reddit thread on Reddit from the Amazon fulfillment center community in which users discussed why there was a vacation blackout in Amazon...

AdWeek News
Sep 22, 2020

A Shuttered New York City Bar and Its Resilient Owner Star in This Moving Facebook Ad
It's estimated that roughly one-third of New York City's small businesses may never reopen, according to data from the Partnership for New York City. One such business is Coogan's, a beloved 35-year-old Irish pub in Manhattan's Washington Heights known for its eclectic clientele. Coogan's owners officially closed its doors in April, just weeks after the...

AdWeek News
Sep 22, 2020

TikTok Reaches Out to Other Social Platforms to Work Together on Violent, Graphic Content
On the same day TikTok released its Global Transparency Report for the first half of 2020, interim head Vanessa Pappas sent a letter to the heads of nine other social and content platforms proposing a memorandum of understanding, under which they would warn one another of violent, graphic content that appeared on their own platforms....

AdWeek News
Sep 22, 2020

Unilever's Mira Beauty Hires New CPO and Its First CMO
Days after its $9 million fundraiser led by Unilever Ventures and 14W, Mira Beauty, a community-driven site for makeup and skincare reviews and purchasing, has announced the appointment of a new CPO, Arundhati Sampath, and its first CMO, Benjamin Lord. "Mira Beauty is the digital truth serum beauty needed," Lord said in a statement. "It...

AdWeek News
Sep 22, 2020

How Ruth Bader Ginsburg Inspired Marketing's Changemakers
On Friday evening, so many of us let out a collective gasp when hearing of Supreme Court Justice Ruth Bader Ginsburg's passing. As a marketer across innovation and media, a female and a current law student seeking an advanced law degree in intellectual property, RBG's passing hit me in a unique way. I see her...

AdWeek News
Sep 22, 2020

Twitter's MoPub Mobile Monetization Platform Turns 10
Twitter's MoPub mobile monetization platform is celebrating its 10th anniversary by sharing its Next 10 list of 10 clients and partners that it sees driving the future of mobile applications and advertising over the next 10 years. MoPub said in a blog post Tuesday, "As we reflect back, it's clear that in today's chaotic digital...

AdWeek News
Sep 22, 2020

These Dave & Buster's Spots Are Weird, but They Definitely Get Your Attention
Some may say the quirky tagline is dead, but history shows us that when done well, it can become a magical thing that seeps into culture. The best recent example was the phenomenon that was Wieden Kennedy's "Dilly Dilly" for Bud Light. Hoping to put their own spin in an attempt to enter the lexicon, Mother...

AdWeek News
Sep 22, 2020

Amazon Rolls Out Its Own Peloton Competitor, Prime Bike
There's a new Peloton alternative in town. Three-year-old connected fitness brand Echelon has launched the Prime Bike, with none other than ecommerce giant Amazon. Officially known as the EX-Prime Smart Connect Bike, it's $499, or nearly one-quarter the price of Peloton's $1,895 base model. It's also a significant markdown for Echelon, which sells its own...

AdWeek News
Sep 22, 2020

Airlines Are Set for Major Layoffs, but Marketers Won't Be Affected
With travel demand still well below prepandemic levels, the airline industry has requested a second round of federal bailout funds. Should legislative aid fail to materialize, American, United and Alaska airlines are planning massive layoffs beginning Oct. 1--but their marketing and advertising departments won't be affected. After being given nearly $25 billion in April as...

AdWeek News
Sep 22, 2020

Twitter Sets Big Push for National Voter Registration Day
Twitter has big plans for National Voter Registration Day Tuesday. Public policy director Bridget Coyne said in a blog post, "Today, we're rolling out new tools and in-application experiences that will put voter registration resources at the public's fingertips and support the essential voter registration efforts happening across the country." Every U.S. Twitter user will...

AdWeek News
Sep 22, 2020

Bumble Buys Eye-Catching Newspaper Ads in Honor of RBG's Legacy
Bumble, the buzzy dating app that puts control of the conversation in the hands of women, took out full page ads in three major newspapers this week to honor Supreme Court Justice Ruth Bader Ginsburg. RBG, who passed away last week, was described in the ads (which were yellow--in keeping with the app's brand marketing)...

AdWeek News
Sep 22, 2020

How Former W K Executive Producer Sue Kim Got Her Brilliant Netflix Documentary Made
The Netflix documentary Speed Cubers is filled with surprises. On the surface, one might think that the Sue Kim-directed film is a linear look into the world of people who can solve a Rubik's Cube in less than 10 seconds. But what unfolds is a charming, beautiful and emotional story of two world champions. Feliks...

AdWeek News
Sep 22, 2020

Facebook: How to View the Voting Information Center
Facebook added a Voting Information Center to Instagram and the flagship Facebook mobile application in August. Users can visit this menu to check their voter registration status, learn about registering to vote and more. Our guide will show you how to access the Voting Information Center in the Facebook app. Note: These screenshots were captured...

AdWeek News
Sep 22, 2020

Why Is American Giant, Home of the $112 Luxury Hoodie, Now Making Sweatshirts From Fabric Scraps?
Next to the oil industry, the apparel business--with its water use, fabric dyeing and high waste rate--is the most polluting business in existence, sending a quarter of the planet's carbon emissions into the air. Increased consumer concern over this issue has led not only to the rise of ethical clothing brands such as Threads 4...

AdWeek News
Sep 22, 2020

Addressable TV Gets a Programmatic Boost
SpotX is bringing its programmatic tools to the fast-growing addressable TV space. A handful of consortia are currently testing their addressable technologies, which would allow networks to swap in ads targeted to specific viewers. SpotX has partnered with one of those initiatives, Project OAR, to allow networks and advertisers to trade addressable ads programmatically. SpotX...

AdWeek News
Sep 22, 2020

Nextdoor, H&R Block Team Up on 10 Neighborhood Projects Across the US
Nextdoor is teaming up with H&R Block on 10 community projects across the country aimed at building more resilient communities, reducing social isolation and improving quality of life. The neighborhood social network and the financial services provider chose from over 2,000 project ideas that were submitted from all 50 states. The two companies will work...

AdWeek News
Sep 22, 2020

This Sony PlayStation Ad Is So Epic, You Might Think It's a Movie Trailer
Sony's latest ad for the newly released PlayStation 5, by adam&eveDDB, is so epic and action-packed that at first glance, one might mistake it for a movie trailer. The 60-second spot shows a man in a small boat on a rolling ocean who is suddenly surrounded by pirates and airships as his craft is drawn...

AdWeek News
Sep 22, 2020

Big Jersey Energy: How the NJ Government Twitter Account Became the Sheriff of Pandemic Safety
In Adweek's new weekly video series, Social Confidential, Adweek's social media editors take a look behind the logo to find out who's tweeting, posting and sharing from major brands. For the first episode, Adweek audience engagement editor Jess Zafarris spoke with Pearl Gabel and Megan Coyne, who have made national headlines for the fun and...

AdWeek News
Sep 22, 2020

A New Star Wars vs. Star Trek Standoff; 2020's Emmy-Winning Ad: Tuesday's First Things First
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Patrick Stewart and Mark Hamill Are Rivals in Uber Eats'...

AdWeek News
Sep 21, 2020

Telemundo Gears Up for National Voter Registration Day
Roughly 3.6 million Hispanics in the U.S. will turn 18 during this election season and become eligible to vote, and Telemundo is marking National Voter Registration Day Tuesday with a national, multiplatform campaign aimed at giving them all the necessary information and motivation to do so. Telemundo said 2020 marks the first general election in...

AdWeek News
Sep 21, 2020

This Milk Carton Design Is Almost as Clever as It Is Adorable
Advertising is great, but if you're marketing a CPG product, the first thing you need to get right is packaging. In the hyper-crowded market of a grocery store, packaging and use of shelf space often make the difference between success and failure. But aside from getting inventive with images of green fields and happy cows,...

AdWeek News
Sep 21, 2020

Is There Racial Bias in Twitter's Image Previews?
Over the weekend, Twitter users began to notice something potentially prejudiced about the way the social network's algorithm crops photos for thumbnails: Post an image containing two headshots--one of a person of color and one of a white person--and the automatic feature seems more likely to zoom in on the latter in the image preview....

AdWeek News
Sep 21, 2020

Once a Symbol of Luxury, Lincoln Is Getting a Second Wind With Millennials
In 1939, Edsel Ford, son of automotive pioneer Henry Ford, vacationed at his estate in Hobe Sound, Fla. Ford took the trip every year, but this time he brought along a one-of-a-kind convertible that Ford's chief stylist E.T. "Bob" Gregorie had made for him. Having seen the stylish sedans running around Europe, Ford had told...

AdWeek News
Sep 21, 2020

Pet Products Are Looking a Lot More Like Their Human Counterparts
Key Insight: Consumers see their pets as part of the family and want to make their well-being a priority. Sweet potato fry chews for dogs, freeze-dried minnows for cats and compostable waste bags are among the products in a new line of sustainable goods for pets from DTC brand Public Goods. A generation ago, these...

AdWeek News
Sep 21, 2020

Apple's Privacy Push Hurts Media Owners Relying on Advertising and Subscription Revenue
Key Insight: Some hope Apple will become more collegiate in its approach to the in-app advertising ecosystem. Apple is Silicon Valley's self-appointed champion of online privacy, a stance that sets it apart from its peers in the Big Tech realms, many of which rely on substantive advertising revenues. Noble as the stance may be--not to...

AdWeek News
Sep 21, 2020

Former Labor and Delivery Nurse Emily Meyer Went From Kindness to Kind Snacks
Growing up in Napa, Calif., Emily Meyer's two brothers had a history of fainting whenever they visited the doctor. But not Emily. Given her ability to handle blood and needles, her mother suggested she look into a career in healthcare. She ended up choosing nursing because it appealed to her social side. After completing UCLA's...

AdWeek News
Sep 21, 2020

Walmart Wants Zero Emissions by 2040—Without Carbon Offsets
Walmart has set ambitious new goals for itself to combat climate change, targeting zero emissions in its global operations by 2040, as well as committing to protect, manage or restore at least 50 million acres of land and 1 million square miles of ocean by 2030. In fact, in a blog post, president and CEO...

AdWeek News
Sep 21, 2020

How BBDO Is Using TikTok to Spread Information About Child Sex Trafficking
A TikTok account created by two BBDO Atlanta creatives for Street Grace, a nonprofit dedicated to ending child trafficking and exploitation, is trying to attract the attention of Gen Z via videos that share bite-sized facts and advice on how to stay safe. It's the latest collaboration between the agency and Street Grace. Last year,...

AdWeek News
Sep 21, 2020

Royal Caribbean and Norwegian Release Covid-19 Safety Guidelines for Cruises
The procedures necessary for Norwegian and Royal Caribbean to get back in the water amid a global health crisis are fairly straightforward: test, test, test. That's what the cruise lines have told the Centers for Disease Control and prevention in a joint 66-page report, which came out of a conference back in July, that features...

AdWeek News
Sep 21, 2020

US Navy Taps YouTube Creators for Sailor VS Recruitment Campaign
The U.S. Navy is enlisting YouTube Creators to aid its recruitment efforts with influencer marketing campaign Sailor VS. The campaign's goal is to showcase the diversity of jobs available throughout the Navy, and it features challenges between YouTube Creators and actual sailors. YouTube said the Navy found that young adults are increasingly difficult to reach...

AdWeek News
Sep 21, 2020

As Apparel Retailers Struggle, Walmart Grabs for More Market Share With New Private Label Brand
At a time when apparel brands such as Lucky, J. Crew and John Varvados are sliding into bankruptcy and analysts are forecasting the final chapter of the department-store era, Walmart has made yet another decisive grab for a share of the apparel segment. Earlier today, the big-box retailer announced the debut of a private-label brand...

AdWeek News
Sep 21, 2020

Remotely Produced Emmys Hit Another Record Ratings Low
Key Insight: Ratings for TV's biggest award shows had been falling even prior to the pandemic. Sunday's telecast of the 72nd Primetime Emmy Awards, the first to be produced remotely due to Covid-19, went remarkably smoothly, even though the show's producers had been bracing for the worst. The ABC ceremony's ratings, however, were another story:...

AdWeek News
Sep 21, 2020

Patrick Stewart and Mark Hamill Are Rivals in Uber Eats' Charmingly Confrontational Ads
For fans of epic space adventures, there is a debate that will never die: Star Wars or Star Trek? And those who take a side tend to stick to it vehemently. Uber Eats has brought that rivalry to life in a new ad campaign by agency Special Group Australia featuring Mark Hamill, who played Luke...

AdWeek News
Sep 21, 2020

Century 21's Bankruptcy Shows the Limits of Off-Price, New York-Exclusive Categories
Key Insights: The inability of Century 21 to get its insurers to compensate for the loss of business was a key factor. Competition in off-price is fierce as department stores embrace the strategy and brands look to liquidate excess inventory. Last week, Century 21, long a bastion of off-price shopping in New York, filed for...

AdWeek News
Sep 21, 2020

Major Tech Companies Already Have Your Data
On Aug. 6, the president of the United States signed two virtually identical executive orders (EOs) banning the use of both TikTok and WeChat. TikTok will survive due to a partnership deal with Oracle that as of this writing, the president has approved. But unless a federal judge issues a stay by the time you...

AdWeek News
Sep 21, 2020

Prudential Hires a New CMO, Adds New Chief Market Development Officer Role
Prudential Financial announced today that it's bringing on Susan Somersille Johnson as its new chief marketing officer. She'll take over for Naveen Agarwal, who will move into the newly created role of chief market development officer for the brand. Johnson joins Prudential from Truist Financial, a bank holding company created in 2019 after the merger...

AdWeek News
Sep 21, 2020

Facebook Rolls Out Rights Manager for Images
Facebook Monday introduced Rights Manager for Images, a new version of its Rights Manager intellectual property protection tool that uses image matching technology to help creators and publishers protect and manage their images at scale. Page administrators can submit applications here for content they have created and wish to protect, and Rights Manager will find...

AdWeek News
Sep 21, 2020

Invisible Aligner Brand's Cab Campaign Is a Geo-Targeted Love Letter to NY
Covid-19's March outbreak in New York saw certain pockets of city dwellers to flee to the suburbs and a subsequent cultural conversation about whether or not the city is dead. In response, Candid, a DTC teledentistry brand, is informing residents that the city is more alive than ever with its latest geo-targeted campaign. The New...

AdWeek News
Sep 21, 2020

Twitter Turns Tweets About Wearing Masks Into Its Newest Outdoor Ads
Masks are, at worst, a minor inconvenience. But in terms of considerable upsides, they help contain the Covid-19 pandemic--and offer a wonderful way to hide your most embarrassing quirks. Whether you sing to yourself on the subway or just don't like smiling at strangers, masks can be a great way to feel a bit more...

AdWeek News
Sep 21, 2020

IBM Is Teaming Up With Nielsen for New Post-Cookie Ad Targeting Options
IBM recently teamed with Nielsen to introduce a new suite of ad targeting tools designed to help marketers connect product sales with weather conditions without the use of third-party cookies and trackers. The expansion of the tech giant's weather-based offerings comes as big platforms like Google's Chrome browser and Apple's App Store prepare to discontinue...

AdWeek News
Sep 21, 2020

Instagram Wants Its Users to Experience Chicago
Instagram is teaming up with My Block, My Hood, My City and the Illinois Hispanic Chamber of Commerce on two-day virtual small business festival Experience Chicago. The event takes place Tuesday and Wednesday (Sept. 22 and 23)--during the rescheduled National Small Business Week and Latinx and Hispanic Heritage Month--and the goal is to shine a...

AdWeek News
Sep 21, 2020

WeChat Downloads Soared This Weekend Ahead of Potential Ban
On Friday, TikTok and WeChat stared down a frightening future in the United States. After Sunday, their respective apps would could no longer be downloaded in major app marketplaces. Even worse for WeChat, a messaging and social media app with a relatively small user base in America that's seen as an invaluable link to mainland...

AdWeek News
Sep 21, 2020

Instagram: How to View the Voting Information Center
Facebook rolled out a Voting Information Center in the flagship Facebook application and Instagram in August. Users can visit this menu to learn how to register to vote, learn about voting by mail and more. Our guide will show you how to access the Voting Information Center in the Instagram app. Note: These screenshots were...

AdWeek News
Sep 21, 2020

Sandy Hook Promise's ‘Back-to-School Essentials' Wins Emmy for Outstanding Commercial
Sandy Hook Promise's "Back-to-School Essentials" has won the Emmy Awards' Outstanding Commercial honor for 2020, beating nominated ads from Apple, Jeep, Amazon and P&G. The stark, harrowing PSA for the school violence-prevention charity was created by longtime agency partner BBDO New York. The 60-second spot darkly flips the excitement of back-to-school preparations on its head,...

AdWeek News
Sep 21, 2020

Dealing With Grief in the Time of Coronavirus
There's no shortage of grief in the world right now. Yet somehow a new breed of heartbreak has managed to find my address and pound down my door. My long-time creative partner, Marguerite Lutton, died suddenly in August. The news didn't just hit me hard, it hit me with an undercut. I think I've figured...

AdWeek News
Sep 21, 2020

Nostalgic Tchotchkes to Luxury Juggernaut; 40 Years of Marketing Wisdom: Monday's First Things First
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. How CEO Gary Friedman Built Restoration Hardware Into RH, a...

AdWeek News
Sep 21, 2020

Facebook Continues Its Voter Registration Push
Facebook CEO Mark Zuckerberg said in June that the social network's goal was to register 4 million voters prior to November's presidential election in the U.S. The company said Monday, on the eve of National Voter Registration Day, that it was up to 2.5 million, and it outlined steps it is taking to meet its...

AdWeek News
Sep 21, 2020

T-Mobile Is Reviewing Its $1.6 Billion US Media Account
As 2020 draws to a close, T-Mobile has launched a review of its U.S. media buying and planning business, in a process managed by IDComms. The review follows the merger of Sprint and T-Mobile earlier this year, after years of regulatory hurdles. "We continually review agency relationships to ensure our innovative and disruptive storytelling reaches...

AdWeek News
Sep 20, 2020

HBO, Pop TV Win Top Awards at First-Ever Virtually Produced Emmys
Key Insight: While Netflix dominated this year's Emmys nominations, HBO ended up with the most wins, receiving 30 Emmys to Netflix's 21. Despite the show's executive producers all but promising that things would go wrong during the night, the broadcast went remarkably smoothly. The 72nd Annual Primetime Emmy Awards promised to make a little bit...

AdWeek News
Sep 20, 2020

How CEO Gary Friedman Built Restoration Hardware Into RH, a Luxury-Brand Juggernaut
In early June, much of the country was beginning to emerge from its pandemic-induced hibernation--cars creeping back on the road, restaurants moving tables outside and, of course, stores opening their doors. But while most retailers were shifting their focus to how they could reconfigure their existing stores to the new realities of the Covid-19 era,...

AdWeek News
Sep 20, 2020

How the Racial Inferiority Myth Is Still Holding Back Black Employees
Despite corporate America's decades of diversity and inclusion efforts and its stellar business case showing greater revenue, profitability and innovation, these efforts have failed rather spectacularly. When has a business practice, sponsored by powerful CEOs that results in more revenue, ever failed so colossally? And why is it happening? Let's acknowledge the stubborn role of...

AdWeek News
Sep 20, 2020

Infographic: CMOs Show Strength as They Prioritize Long-Term Growth and Community
Though the Covid-19 pandemic has hurt businesses across the advertising industry, a recent Deloitte survey shows that CIOs and CMOs are still in a strong position. Confidence among CEOs, on the other hand, has dropped from 55% to 35%. "We are seeing a striking paradox in this unprecedented environment: As many companies undergo rapid changes...

AdWeek News
Sep 20, 2020

Buyers Navigate Makeshift Broadcast Schedules to Set Their Fall TV Buys
Key Insight: After six months of Covid-19 disruptions and streaming shifts, some buyers worry whether audiences will return to linear this fall. The 2020-21 TV season begins this week, which normally would mean a flurry of premieres for new and returning broadcast shows. Last year, 79 programs debuted within the season's first month. But this...

AdWeek News
Sep 19, 2020

Trump Says He Has Given the TikTok Deal His ‘Blessing'
President Donald Trump said Saturday that he has given TikTok's deal his "blessing," saying he "conceptually" approved the agreement, which would see TikTok partner with Oracle, Walmart and other investors to become a U.S. company, spun off from owners ByteDance. The administration previously indicated that ByteDance will spin off TikTok's U.S. operations as a new...

AdWeek News
Sep 19, 2020

Trump Says He Has Given the TikTok Deal With Oracle and Walmart His ‘Blessing'
President Donald Trump said Saturday that he has given TikTok's deal his "blessing," saying he "conceptually" approved the agreement, which would see TikTok partner with Oracle and Walmart to become a U.S. company, spun off from owners ByteDance. TikTok said it was "pleased" that its proposal satisfied the Trump administration and detailed what the new...

AdWeek News
Sep 19, 2020

These Marketers Reveal How They've Aimed High and Supercharged Their Careers
After a riveting four days of online learning and chatroom schmoozing, Brandweek attendees tuned into "Dream Big" on Friday, a midday workshop moderated by the former head of Uber, Taj Alavi, and Rachel Webber, CMO and president, corporate strategy, of Playboy. The two marketing mavens shared how vision boards, victories against impostor syndrome and self-acceptance...

AdWeek News
Sep 18, 2020

Here's Ryan Reynolds' Complete Presentation From Brandweek 2020
If star power were enough, the marketing world would be full of Ryan Reynolds. However, the self-effacing and subversively creative actor has rapidly transcended other celebrities in recent years to become one of the top talents on today's advertising landscape. Honing his highly shareable marketing skills out of necessity when faced with the slim marketing...

AdWeek News
Sep 18, 2020

NBCUniversal and Roku Finally Strike Deal to Bring Peacock to the Platform
Key Insight: Details about when Peacock may become available on Roku are still being finalized. A monthslong impasse between NBCUniversal and Roku has finally come to an end. The two companies have struck a landmark deal to bring Peacock onto the OTT platform while keeping existing NBC TV Everywhere apps on Roku. An agreement was...

AdWeek News
Sep 18, 2020

Expedia's Quirky Ad Encourages Cooped-Up Consumers to Turn Travel Fantasies Into Reality
A living-room coffee table becomes a convertible car with unlimited miles, and a household broom turns into a diving board for a crystalline swimming pool. That's what can happen if you let your imagination run wild and daydream about a vacation while sheltering at home. Expedia knows that many people in the country are going...

AdWeek News
Sep 18, 2020

What You Can Learn From the McDonald's-Travis Scott Partnership
Earlier this month, McDonald's launched a promotion with Houston-based rapper Travis Scott by naming a meal after him, the first such deal of its kind in nearly three decades. The last time a celebrity had a meal named after them, it was NBA superstar Michael Jordan during the height of the Chicago Bulls hype in...

AdWeek News
Sep 18, 2020

Twitter Hits the Ice for the NHL Stanley Cup Final
The Dallas Stars and Tampa Bay Lighting begin their battle for one of sports' most iconic trophies when the puck drops for game one of the National Hockey League's Stanley Cup Final Saturday night, and Twitter shared some data, along with details on related initiatives during the games. The social network said there were 22%...

AdWeek News
Sep 18, 2020

Meredith Lays Off Dozens of Staffers
Meredith laid off more than 100 staffers this week, the first round of layoffs at the media company since the start of the Covid-19 pandemic. In all, the Iowa-based publisher laid off 130 people at its Local Media Group and 50 more from its National Media Group, the portfolio of magazine brands. The layoffs were...

AdWeek News
Sep 18, 2020

Hulu's Pen15 Takes Pandora Listeners Back to the 2000s With New Audio Campaign
Listeners tuning into any of Pandora's 2000s nostalgia stations will be treated to flashes of teenage awkwardness from the stars of Hulu's Pen15 as part of a new campaign designed to promote the cringe comedy hit's second season. The 15- to 30-second ads were each produced exclusively for the streaming service through a collaboration with...

AdWeek News
Sep 18, 2020

TikTok Says Advertising Won't Be Illegal Under Trump's ‘Ban'
Americans will no longer be allowed to download or update TikTok through major app stores after Sunday, but it's not the end of the world (so far) for advertisers on the platform. While President Donald Trump signed an executive order in August that made "transactions" illegal with TikTok's parent company, ByteDance, the Commerce Department--tasked with...

AdWeek News
Sep 18, 2020

How to Turn Your Career Into a Hero's Journey, According to Julian Duncan and Jabari Hearn
Brandweek 2020 brought something different: a fifth day dedicated to career development for the many marketing industry professionals experiencing the shifting landscape of layoffs or furloughs in the Covid-19 era. To help guide those newly unemployed colleagues, Jacksonville Jaguars CMO Julian Duncan and Lyft vp of brand Jabari Hearn joined Brandweek with an uplifting presentation...

AdWeek News
Sep 18, 2020

Anything Really Could Happen at the First-Ever Virtual Emmys
Key Insight: The constraints of a remotely produced Emmys are giving producers the chance to try out new ideas. If you're expecting something to go wrong during the Television Academy's annual Emmy Awards on Sunday night, you're not alone. Even the broadcast's executive producers are bracing for it. "It's sort of like walking a tightrope,...

AdWeek News
Sep 18, 2020

Apple's iOS 14 Brings Us a Cookieless Future Sooner Than We Thought
Apple's dreaded rollout of iOS 14 is underway, and although advertisers have been granted a reprieve from in-app targeting restrictions, this week's release still had a sting in the tail that demonstrates the tensions in the sector. The Sept. 16 launch of iOS 14 involved one of the most fundamental overhauls of the Apple operating...

AdWeek News
Sep 18, 2020

BBC's I May Destroy You Zine Drives Awareness Around Sexual Consent
I May Destroy You has proved to be one of 2020's most remarkable new TV series, offering a raw, provocative and often darkly funny exploration of sexual consent and trauma through the millennial lens. The BBC One and HBO original--written by, directed by and starring Michaela Coel--is now being recognized in a digital zine to...

AdWeek News
Sep 18, 2020

Halloween Will Go On—but Trick-or-Treaters May Have to Buy Their Own Candy
Key Insights: Safety concerns won't likely stop consumers from celebrating, but the holiday will look different. Traditions are especially important this year given the extreme disruption to our lives. For once in 2020, there's some good news: Halloween is not canceled this year. But, no surprises here, it won't be Halloween as usual, which creates--pardon...

AdWeek News
Sep 18, 2020

Marketing Legend Antonio Lucio Shares 40 Years of Wisdom on the Eve of His Retirement
On the last day of his storied, four-decade career, marketing legend Antonio Lucio sat down with Brandweek attendees to share an impassioned lecture on leading with heart, vulnerability and dedication to craft. Lucio announced last month that he was stepping down his role as global chief marketing officer for Facebook, a position he's held since...

AdWeek News
Sep 18, 2020

Michael Bolton Sings About Broccoli Cheddar Mac and Cheese in New Spot for Panera
Sometimes, food is so good, it makes you want to sing. That's especially the case for iconic crooner Michael Bolton, who was moved to song by Panera Bread's latest addition to its menu, Broccoli Cheddar Mac and Cheese, in a new digital short video for the fast-casual chain from creative agency Goodby Silverstein & Partners,...

AdWeek News
Sep 18, 2020

Champs Sports Adds Snapchat AR Try-On Lens to Refresh Your Game Campaign
Champs Sports became the first athletic lifestyle retailer to take advantage of Snap Inc.'s SnapML technology to allow potential customers to "try on" shoes via an augmented reality lens. The lens is part of the retailer's Refresh Your Gama campaign, aimed at promoting the availability this month of the Nike Air Vapormax 2020 Flyknit and...

AdWeek News
Sep 18, 2020

RPA Creative Leader Jason Sperling Departs Agency for Facebook
Jason Sperling, one of the bright lights of the Los Angeles agency creative community, is leaving indie RPA after 10 years. He is stepping into the role of executive creative director for Reality Labs at Facebook, the social network's practice for Oculus, Portal, Spark AR and more. "We are excited to have Jason join [the]...

AdWeek News
Sep 18, 2020

First Latinx TikTok Trailblazers List Highlights Latinx and Hispanic Heritage Month Efforts
TikTok is marking Latinx and Hispanic Heritage Month with the unveiling of its first Latinx TikTok Trailblazers list. Creators on the list were nominated by the TikTok community as the next generation of Latinx digital entertainment leaders. TikTok said the hashtags #Hispanic, #Latina and #Latino have totaled over 31 billion views on its video creation...

AdWeek News
Sep 18, 2020

NBCU Threatens to Pull Apps From Roku Devices in Escalating Peacock Standoff
Key Insight: The disagreement, which comes down to advertising inventory, reflects the changing reality of distribution deals as consumer viewership shifts to OTT. The ongoing standoff between Comcast-owned NBCUniversal and Roku is intensifying--and could lead to NBC apps and programming disappearing from Roku devices as soon as this weekend. Roku informed viewers in a notice...

AdWeek News
Sep 18, 2020

Mozilla Releases RegretsReporter Browser Extension to Analyze YouTube Recommendations Engine
Mozilla continued to take YouTube's recommendations engine to task, this time in the form of an extension for its Firefox browser and Google Chrome. The nonprofit released the RegretsReporter extension this week with the aim of crowdsourcing research into issues with YouTube's recommendations engine and better understanding why those issues exist. Mozilla vice president of...

AdWeek News
Sep 18, 2020

Twitter: How to Use the 2020 U.S. Election Hub
Twitter debuted its 2020 U.S. Election Hub this week, allowing users to read news articles, view Twitter Moments related to the election, learn about registering to vote and more. Our guide will show you how to find the U.S. Election Hub in the Twitter mobile application. Note: These screenshots were captured in the Twitter app...

AdWeek News
Sep 18, 2020

Frank's RedHot and Eli Manning Take the Beloved Tailgate Tradition Virtual
With the NFL season kicking off during a pandemic, few stadiums will be able to host fans let alone pregame tailgates. So Frank's RedHot is hoping to bring the tailgate atmosphere to fans' homes with some help from Eli Manning. The McCormick-owned hot sauce brand has teamed with the New York Giants quarterback to hold...

AdWeek News
Sep 18, 2020

WD-40, a Favorite of Mechanics, Gets Some Bodywork Done
WD-40 is one of those rare successful products that defies basic branding conventions. Nobody agrees on exactly what's it's good for, since the product has over 2,000 documented uses (among them debugging windshields and removing chewing gum). Few people know what the name means, either (but just for the record, it's Water Displacement, version No....

AdWeek News
Sep 18, 2020

Trump Bans New TikTok Downloads, but Extends Sale Deadline
Americans will be unable to download TikTok on mobile devices through American app marketplaces after Sunday, Commerce Secretary Wilbur Ross announced today. However, the administration extended its earliest deadline for ByteDance to sell the popular social video app to Nov. 12. Ross, who also took action against Tencent-owned messaging app WeChat, said the decision was...

AdWeek News
Sep 18, 2020

What You Need to Know About the Culturally Conscious Consumer
Among the many things I've learned from Britney Spears was that "there's only two types of people in the world. The ones that entertain, and the ones that observe." But times change and so do people, and today, at the risk of oversimplifying, there are only two types of people in our world and they...

AdWeek News
Sep 18, 2020

7 Marketing Lessons from Ryan Reynolds; Facebook Cracks Down on Hate: Friday's First Things First
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Yes, Ryan Reynolds Really Writes His Own Stuff, and He's...

AdWeek News
Sep 17, 2020

National Geographic, Mazda Reveal Winner of Assignment: Inspiration Photography Competition
National Geographic and Mazda teamed up on photography competition Assignment: Inspiration last October and November to invite emerging photographers to share photos that tell their most unique, uplifting stories and make them feel alive. On Thursday night, a winner was crowned. Sam Tippetts of Boerne, Texas, was named the winner and next great National Geographic...

AdWeek News
Sep 17, 2020

As Plant-Based Burger Brands Battle, One Faux-Egg Maker Is Dominating a New Niche
Move over, fake meat and oat milk--egg substitutes are looking to grab some of the plant-based food spotlight. Though it's niche, making up a tiny portion of overall plant-based protein sales--dominating by the fake burger brands that have been sparring for primacy--the faux egg category is growing by triple-digit percentages, spurred by baking binges and...

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