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AdWeek News
May 27, 2022

Call What Happened in Texas This Week What it Is: Murder
Like millions of parents and grandparents this week I've been unable to sleep. My heart is shattered, and I can't get the unthinkable tragedy of Uvalde, Texas out of my head. I'm wringing my hands as I listen to people like Senator Chris Murphy say out loud what we all know: This only happens in...

AdWeek News
May 27, 2022

E! News Debuts Twitter-Exclusive Livestreamed Show While You Were Streaming
E! News debuted While You Were Streaming Friday, a made-for-Twitter livestreamed show focused on the biggest shows on television. While You Were Streaming will livestream on the @enews account at 9 a.m. PT/noon ET, hosted by Danielle Robay and featuring guests including experts, past stars and writers of the shows being spotlighted. We're not ready...

AdWeek News
May 27, 2022

Weed Brands Hit Main Street USA in Summer Festivals and Fairs
In the picturesque, Colorado foothill town of Nederland, a festival called Frozen Dead Guy Days recently drew more than 20,000 people for polar plunges, ice turkey bowling, frozen salmon tosses and coffin races. Though it may sound a little twisted, it's been ranked as one of the world's 10 best parties of winter, alongside Mardi...

AdWeek News
May 27, 2022

Facebook: How to Stop Friends From Posting on Your Profile
By default, Facebook allows users to post on their friends' profiles. However, users can also stop their Facebook friends from being able to post on their profiles. Our guide will show you how to stop your Facebook friends from being able to post on your profile from within the Facebook mobile application. Note: These screenshots...

AdWeek News
May 27, 2022

Brands Need To Look Beyond Social To Engage With All Humans
It's been said that the "shift to social media" is as meaningful as when audiences migrated from radio to television. In a recent interview with Adweek, Gary Vaynerchuk heralded his agency's digital-first approach, stating that other agencies were 'tone deaf' and operated in a 'creative nirvana.' A bold statement to make. We cannot agree entirely....

AdWeek News
May 27, 2022

How BuzzFeed Found Success in Livestream Shopping
In today's world of converging experiences, BuzzFeed found opportunity and success in the livestream shopping space. In 2021, the company streamed more than 60 different live shopping events that attracted more than 4.4 million visitors. With an audience who watched over 1.1 million minutes of content, BuzzFeed is integrating the real world with the virtual...

AdWeek News
May 27, 2022

The Future of Content Is Personalized
Personalization is the future of content as consumers look for ideas and entertainment beyond "traditional" social feeds on surfaces that are both tailored to their interests and privacy. To remain competitive, brands will not only need to diversify their media mix across platforms, they'll need to deliver more snackable, visually compelling stories that "click" with...

AdWeek News
May 27, 2022

Growing Your Brand Community Is One Thing. Serving It Is Everything
Community engagement has become a key pillar of any brand strategy. Frequent interaction between a brand and its community is a sign that you offer something so valuable, people are willing to invest one of their most important currencies: time. These days, having a large user base or low cost per acquisition dominates conversations around...

AdWeek News
May 27, 2022

Marketing Morsels: Stranger Things Dog Toys, Steak-umm Bed Sheets and More
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Steak-umm creates a different kind of sheet Steak-umm, the frozen beef sheet brand long known for its extensive Twitter threads about misinformation and morality, has launched a line of queen-size bed sheets. The self-aware, infomercial-style campaign...

AdWeek News
May 27, 2022

This is a test 525-4
What is Lorem Ipsum? Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but...

AdWeek News
May 26, 2022

Publish Test May 26
Some text in the body.

AdWeek News
May 26, 2022

Test 525-1
What is Lorem Ipsum? Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but...

AdWeek News
May 26, 2022

test headline 565-2
What is Lorem Ipsum? Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but...

AdWeek News
May 26, 2022

Test Headline for 525 Launch
What is Lorem Ipsum? Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but...

AdWeek News
May 26, 2022

Meta Rolls Out Facebook Graph API v14.0, Marketing API v14.0
Meta shared details on the changes that are being implemented with its introduction of Facebook Graph API v14.0 and Marketing API v14.0. New questions will be added to the Data Protection Assessment then-Facebook began rolling out last July for application developers with apps that access advanced permissions via its platform. Meta is introducing a new...

AdWeek News
May 26, 2022

Miller Lite Celebrates the Legacy of LGBTQ Bars With ‘Beers & Queer History' Guidebook
As brands and consumers begin to celebrate Pride Month, it is important to remember to move beyond "rainbow washing "--the act of using Pride-themed versions of their products and marketing without substantially engaging queer communities--and instead attend to the everyday moments of the LGBTQ experience and history. In an effort to shine a light on...

AdWeek News
May 26, 2022

Google's Privacy Sandbox Origin Trials Are Officially in the Experimental Stage
This week, Google's new vision for privacy and the economics of the Internet reached a milestone toward becoming a reality. Two months into the origin trials for Privacy Sandbox, 50% of the beta population, or developers who agreed to be early testers of Chrome's new privacy software, are now eligible to test products like Topics,...

AdWeek News
May 26, 2022

Jurassic World's Sustainable Merchandise Takes Movie Souvenirs to the Next Level
Historically speaking, themed merchandise has not been good to the planet. Whether it's all the champions-themed merch produced for the team that doesn't win the Super Bowl, the constant churn of fast fashion or any of the other items that capitalism's endless hunger for stuff has thrust into our homes, it all ends up somewhere--usually...

AdWeek News
May 26, 2022

These Are the 2022 Winners of D&AD's Coveted Black Pencils
D&AD has awarded its Black Pencil--the industry award show's top honor--to campaigns addressing the gun violence crisis in the U.S., pandemic frontline workers facing post-traumatic stress disorder (PTSD) and diverse representation of skin tones. The awards body gave out five Black Pencils this year. Two of them went to Leo Burnett Chicago's "The Lost Class"...

AdWeek News
May 26, 2022

As Financial Services Face More Volatility, Prudential Taps United Way's Stan Little as Business CMO
After two years running customer experience at the United Way charitable organization, Stan Little is returning to financial services to join Prudential as chief marketing officer for U.S. business. Little is responsible for the Newark, New Jersey-based company's marketing strategy across its insurance and retirement businesses. His hiring comes amid recession fears, inflation concerns and...

AdWeek News
May 26, 2022

Updates to Meta's Privacy Policy, Terms of Service to Take Effect July 26
Meta detailed updates to its privacy policy and terms of service, which will go into effect July 26. Chief privacy officer, product Michel Protti stressed in a Newsroom post Thursday that while changes were made to the verbiage in both policies, the updates do not allow Meta to collect, share or use people's data in...

AdWeek News
May 26, 2022

Reimagining Beauty in the Experience Economy
As one of the most defining brands of the last decade, Glossier has built a new kind of people-first, digital-centric beauty experience. With a passionate global community that is just as eager to visit a Glossier store, as they are to sport one of the brand's pink hoodies, Glossier creates experiences that invite participation and...

AdWeek News
May 26, 2022

How Brands and Artists Work Together in the Metaverse
With promises of the metaverse making headlines worldwide, defining where your brand fits in this rapidly evolving landscape is more important now than ever before. Leaders from Roblox, Logitech and Google joined Adweek's Social Media Week to explore how labels, brands and artists can work together seamlessly in the metaverse to drive value for all...

AdWeek News
May 26, 2022

VW and Johannes Leonardo Pivot From Crisis Mode to a More Humorous Tone
When creative agency Johannes Leonardo took over the creative ad reins for Volkswagen in the U.S. in 2019, the automaker was a brand in crisis. The agency had to adopt a fairly serious tone to deal with the fallout from VW's emissions scandal, and the efforts worked, shifting the public image of the company to...

AdWeek News
May 26, 2022

Meta Looks to Core Apple in Comments Filed With the NTIA
Meta and Apple continued their lengthy scrap over the latter's implementation of App Tracking Transparency in its iOS operating system, and the battlefield for this latest skirmish was a request for comments by the National Telecommunications and Information Administration. ATT debuted with Apple's release of iOS 14.5 in April 2021, and social platforms including Facebook's...

AdWeek News
May 26, 2022

It's a Deal: Shopify Lands Pawn Stars' Rick Harrison as a Celebrity Client
One day in 2002--or thereabouts--a hungover man struggled through the door at 713 S. Las Vegas Blvd. In his arms was a large and heavy plaster sphinx that he needed to get rid of, fast. He'd come to the right place: the Gold & Silver Pawn Shop. A locally renowned business since 1988, it's also...

AdWeek News
May 26, 2022

Hydrow's Head of Community on the Power of Writing It Down
Part marketer, part writer, part athlete, all heart. Erin Bailey leads the community team at Hydrow-the immersive at-home rowing company that has raised money from the likes of Lizzo and Justin Timberlake-while moonlighting as a writer tackling something many of us talk about but rarely do: journaling. Her role is anchored in personal experience, ensuring...

AdWeek News
May 26, 2022

MPWIS Podcast: Melissa Proctor, CMO of the Atlanta Hawks and State Farm Arena
On this week's episode of Adweek's Most Powerful Women in Sports, Adweek's former chief content officer Lisa Granatstein sits down with Melissa Proctor, CMO of the Atlanta Hawks and State Farm Arena. Proctor also is the author of From Ballgirl to CMO, which is both a memoir and a playbook for how to build a...

AdWeek News
May 26, 2022

FTC, DOJ Fine Twitter $150M for Improper Use of Users' Phone Numbers
The purpose of two-factor authentication is to add another layer of safety for users of platforms, but for five-plus years, Twitter used the phone numbers that people provided for ad-targeting purposes, and now it will have to pay up. The Federal Trade Commission and the Department of Justice ordered Twitter to pay a $150 million...

AdWeek News
May 26, 2022

AAPI Creative Spotlight: Film Director Stevo Chang Forged His Own Path
For L.A.-based film director Stevo Chang, floating between the two creative worlds of film and advertising is what lead him to further explore the blending of the two fields. "I had no idea that the advertising world existed beyond a few movie references," the Chaos Labs creative told Adweek. "But as I walked through the...

AdWeek News
May 26, 2022

Facebook: Here's How to See Who You've Unfollowed on Mobile
Facebook allows users to unfollow their Facebook friends and the Facebook pages and groups they follow so that their posts will no longer appear in their Feed. Users can also view a list of the users, pages and groups they've unfollowed at any time. Our guide will show you how to view the users, pages...

AdWeek News
May 26, 2022

In-Content Ads Are Having a Moment—Brands Will Need to Make Smart Investments
Whether it was traditional media powerhouse NBCU, technology behemoth Amazon or living room stalwart Roku, nearly every presentation at this year's NewFronts spent more time on ways for marketers to get inside the content than on the 30-second spots that surround it. And at this year's upfronts, the emphasis shifted from the industry's typical cavalcade...

AdWeek News
May 26, 2022

PepsiCo On Connecting With Consumers in Web3
With numerous brands making strides into Web3, PepsiCo is one of the many newly converging experiences. Always putting fans' interests at the forefront, Pepsi's strong cultural relevance and legacy are top of mind for its recent dive into the NFT space. Todd Kaplan, Pepsi's CMO stopped by Adweek's Social Media Week to discuss launching into...

AdWeek News
May 26, 2022

Creating New Audiences and Building Community With Creators
The importance and market momentum of creators is growing by the day. Their ability to engage and create moments with audiences can be used by marketers to leverage these masters of the social space and their unprecedented connections with their followers. Meta's vp, Americas, global business group, Nada Stirratt, and Adore Me's founder and CEO,...

AdWeek News
May 26, 2022

CBS' Summer Campaign for Ghosts Keeps Spirit of Show Alive During Hiatus
Ghosts' freshman season may have ended in April, but CBS is keeping the show's spirit alive throughout its hiatus. The network will celebrate the breakout sitcom with several activations, stunts and online experiences throughout the summer. And though a summer campaign may seem odd for a show that won't air new episodes until fall, there's...

AdWeek News
May 26, 2022

O2's Love Island Sponsorship Is an Experiment in Agile Marketing
U.K telecom O2 has just been announced as the official sponsor of ITV's Love Island, Britain's buzziest reality TV show. For its top marketer Simon Groves, the deal presents an opportunity to experiment with more "agile and reactive" marketing. Each year, Love Island plants single people in a luxury villa for two months and asks...

AdWeek News
May 26, 2022

Why More Companies Are Opposing the Texas Social Media Law
Last week, 19 trade bodies, including the Interactive Advertising Bureau, filed for an emergency application supporting NetChoice and the Computer and Communications Industry Association (CCIA)--organizations that represent tech giants like Google, Amazon, and Facebook--against the Texas social media law. Known as the Texas HB20, the law stops social media platforms with over 50 million monthly...

AdWeek News
May 25, 2022

Audible Consolidates $500 Million Global Media Account With Wavemaker
Audible, the Amazon subsidiary that provides audio storytelling, consolidated its global paid media with GroupM agency Wavemaker following a review that began late last year. The brand's global media investment sits at $500 million, according to a source familiar with the review who spoke with Adweek anonymously. All of it will go to Wavemaker. Although...

AdWeek News
May 25, 2022

Spotify Makes Its Clickable Ads Feature Available Outside of the US
Spotify said Wednesday that it is expanding its call-to-action cards to advertisers in Australia, Canada and the U.K., enabling brands in those markets to display interactive ads. CTA cards debuted in the U.S. in January as clickable ads that appear during an ad break and show up later while the user is browsing on Spotify....

AdWeek News
May 25, 2022

Beyond Meat Adds Kim Kardashian to Its Celeb Stable as ‘Chief Taste Consultant'
Beyond Meat, like its rival Impossible Foods, has made good use of its celebrity fans and investors in recent years, drawing on the star power of Kevin Hart, Snoop Dogg, Chris Paul, Nikki Bella, Octavia Spencer, Liza Koshy and others to boost its profile. Now the brand has added a new spokeswoman to its marketing...

AdWeek News
May 25, 2022

Complex's Third Annual Metaverse Event Goes All In on Virtual Commerce
When Complex Networks debuted the first iteration of ComplexLand, its video game-like virtual musical festival, at the height of the pandemic in 2020, few major brands were familiar with the metaverse and NFTs had only begun to penetrate the mainstream. For its third ComplexLand, the marketing world has largely caught up to the vision of...

AdWeek News
May 25, 2022

Lululemon's CBO on Community As the Output of Authentic Human Connection
Nikki Neuburger grew up at Nike. She spent 14 years at the Swoosh in her hometown of Portland, starting as an "Adrenaline Intern" in 2004 working her way up to VP of Global Brand Marketing for the running category in 2018. From there, she took a leap of faith to join Uber, to try her...

AdWeek News
May 25, 2022

Saks Off 5th Debuts Rewards Program in Ongoing Brand Revamp
Discount designer retailer Saks Off 5th spent a year on extensive customer research that led to a rebrand in March, with the goal of expanding its appeal to younger shoppers. The company is continuing to make changes based on the survey data by launching a loyalty program today. Members of Off 5th Rewards will earn...

AdWeek News
May 25, 2022

These Live Missing Person Billboards Use Moving Images to Make Them More Memorable
How many times have you walked by a static poster asking for help finding a missing person before moving on with your day? To give these pleas more impact, Engine Creative has unveiled a series of striking, high-tech billboards that feature "live" images of people who are unreachable in order to drive an instant connection...

AdWeek News
May 25, 2022

Did Pepsi Make the Right Move Walking Away From the Super Bowl Halftime Show?
Every year, millions of people anxiously wait for one big announcement: Who will perform at the Super Bowl Halftime Show? Will it be a cultural moment in time? Will it be a throwback? Will Taylor Swift finally take the stage? (Okay, it's probably just me asking that question.) And with that, millions of eyes have...

AdWeek News
May 25, 2022

The Great Fail Podcast: Mystery of the Carrian Group
Carrian Group was a tale straight out of a John Grisham novel, running the gamut of corruption, human greed, fraudulent accounting and false profits spanning across countries. Almost four decades since the collapse of this huge conglomerate, we still don't know the full story--but what we do know is behind this catastrophic failure stood some...

AdWeek News
May 25, 2022

Delta Offers a MasterClass in In-Flight Entertainment
With passengers returning faster than airlines and their amenities can accommodate them, everyone has a lot to learn about the new travel landscape. With customer satisfaction dipping to pre-pandemic levels and elite customers asking more from their flying experience, Delta Air Lines has turned to its in-flight entertainment offerings for an answer. Starting in June,...

AdWeek News
May 25, 2022

AAPI Agency Leaders Remind Marketers That Asian Americans Are ‘Not a Monolith'
Growing up, Betti Fujikado and Tracy Wong were taught not to rock the boat. As children of Asian Americans who were victims of World War II internment camps, their parents wanted their kids to assimilate. For Wong, that meant working his way up in corporate America instead of leaning into a path in visual arts,...

AdWeek News
May 25, 2022

AAPI Creative Spotlight: Maria Salvador Smith Excels at Breaking Industry Norms
Maria Salvador Smith loves being a storyteller. It was that love that informed her experience in crafting a short film for BMW Motorrad in 2019 while working at M&C Saatchi--a project that she identifies as her proudest work to date. "Ask someone to picture a couple of motorcycle riders going on an epic road trip,...

AdWeek News
May 25, 2022

Glenlivet Hacks Google Search Algorithm With Photos of Young, Diverse Whisky Fans
Humphrey Bogart was a whisky fan on and off the silver screen, as was Sean Connery, Frank Sinatra and Cary Grant. Notice a common thread here? So did marketers at The Glenlivet, who couldn't deny that any Google Images search for "whisky drinker" turned up mostly pictures of famous middle-aged white men in suits and...

AdWeek News
May 25, 2022

Dear Retail Media: Amazon Prime Day Is Nigh
Treat yo'self: Not to box seats, diamonds and spas, but to a retail media strategy mix that aligns with Prime Day, which is all but certain to land in July again this year. But how do you actually forecast, strategize and prepare for Prime Day given the exact dates are still TBD--especially if it's still...

AdWeek News
May 25, 2022

Warner Bros. Discovery and Brightline Create 2 New Streaming Ad Formats for Upfront
Warner Bros. Discovery said it wanted to be a streaming-centric company, and the company is expanding its advertising offerings with two new ad formats for Discovery , in partnership with connected TV technology company Brightline. Top line Click-to-Contact and Viewer's Choice will both be available on Discovery beginning in the fourth quarter, and will be offered...

AdWeek News
May 25, 2022

Here's What Was Trending at Social Media Week 2022
Marketers, executives, social media managers and creators gathered together this month for the 14th annual Social Media Week (#SMW). From May 9-11, the industry converged in downtown New York to explore three themes: collaborative creativity, converging experiences and marketing in the age of ownership. Over the course of three days, attendees gained valuable insights from...

AdWeek News
May 25, 2022

VP and CMO Sandra Lopez on Embracing a Growth Mindset in an Ever Evolving World
Sandra Lopez spent a little over 15 years at Intel, beginning as director of consumer marketing strategy, to director of new business marketing--where she established, built and nurtured new and adjacent businesses. To her longest role at Intel vp and general manager where she led Intel's efforts for the digitization of sports. Her extensive experience...

AdWeek News
May 25, 2022

Facebook: Here's How to Select Your Legacy Contact on Mobile
Facebook allows users to select a Legacy Contact who will be able to manage their account after they pass away. The legacy contact will be able to update the user's profile picture and cover photo, request that their account be removed and more. Our guide will show you to how to select your legacy contact...

AdWeek News
May 25, 2022

Oakley Sets Sights on Growing Esports Market With Multi-Year Gaming Partnership
Eyewear brand Oakley has been a mainstay in sports like beach volleyball, football and baseball. Supreme athletes like Patrick Mahomes, Lamar Jackson, Chloe Kim and Francisco Lindor make up the brand's roster. Now, the lens crafter is looking to establish itself in the esports market. Eyeing a growing esports industry, Oakley has signed a multi-year...

AdWeek News
May 25, 2022

Call of Duty Endowment Helps 100K Veterans Find Meaningful Careers Over a 12-Year Period
Iconic Activision Blizzard game franchise Call of Duty took its title seriously when it came to helping veterans find meaningful employment at the conclusion of their military service. Over the past 12 years, the Call of Duty Endowment initiative has helped more than 100,000 veterans find meaningful careers, reaching that goal two years ahead of...

AdWeek News
May 25, 2022

Data Powered Marketing: A Framework for Engagement
Beverly Jackson, global vp of brand and consumer marketing for Twitter, stopped by Adweek's Social Media Week to share her successful formula for delivering breakthrough marketing campaigns that deliver big results, including how brands can tap into millions of social conversations to unlock valuable data and insights, how the creator community can amplify your most...

AdWeek News
May 25, 2022

Fashion Inclusivity One Size at a Time With Influencer Remi Bader
A sought-after voice in the style world, content creator and curvy model Remi Bader has a mission to make fashion fun for all sizes. Best known to her more than 2.5 million followers for her realistic try-on hauls and authentic content, Victoria's Secret PINK recently tapped Bader as the brand's newest brand ambassador and size...

AdWeek News
May 25, 2022

As Starbucks Retreats From Russia, Pressure Mounts on Brands to Do More
This week Starbucks joined McDonald's in retreating from the Russian market entirely. However, people still don't feel like brands are doing enough to help Ukraine, as the Kremlin continues to wage its brutal war. What's more, they're placing greater accountability on advertisers than their own governments. Data from Forrester, gleaned from 1500 consumers in the...

AdWeek News
May 25, 2022

NHL Inks Multiyear Partnership With Hyundai, Genesis in Canada
Genesis Motors Canada, Hyundai Auto Canada, the National Hockey League and the National Hockey League Players' Association hit the gas Wednesday on a multiyear partnership. Under terms of the pact, Hyundai becomes the official automotive partner of the NHL and NHLPA in Canada, and Genesis becomes the NHL's and NHLPA's official luxury automotive partner in...

AdWeek News
May 25, 2022

How Dating App Lox Club Found the Perfect Match With TikTok
More than a year after its founding, dating app Lox Club had all the ingredients of a successful startup brand: good public relations via articles in titles like The New York Times and Vogue, celebrity investors and events in Miami, New York and LA. What was missing was a paid social strategy to capitalize on...

AdWeek News
May 25, 2022

What's a WAGMI? A Marketer's Guide to the Language of Web3
Editor's Note: This article was adapted from a presentation of the same name by Adam Ilenich, head of community at Rarible, at Adweek's 2022 Social Media Week event in New York. Much like any industry, the world of NFTs is simultaneously super broad and super specific, leaving many marketers wondering where to start--and the acronyms...

AdWeek News
May 25, 2022

Bloomberg Media Hires NYT Vet to Oversee Combined Events Business
The business news publisher Bloomberg Media has hired Jessica Flood to serve as its global head of Bloomberg Live and Bloomberg New Economy, a newly created role that reflects the changing landscape of events in a post-pandemic economy. Flood will report to chief commercial officer Stephen Colvin and starts July 11. In the position, Flood...

AdWeek News
May 25, 2022

The Sims Is More Relevant Than Ever as it Helps a New Generation Come of Age
Before the metaverse, there was The Sims. For over two decades, the Electronic Arts (EA) gaming franchise has allowed users to enter a virtual realm where they can play God by controlling characters and environments. Lately, as The Sims continues to attract players, the game seems more prescient than ever as people's real and virtual...

AdWeek News
May 24, 2022

Cannabis Brand Borrows From Pompous Perfume Ads to Hype New ‘Fancy' Edibles
Do you use words like "debonair" and "gar?on," while picturing yourself on a private jet and considering, maybe someday, going to a museum? You so fancy! For a campaign that's heavy on parody and even heavier on a fake French accent, legacy cannabis edibles brand Cheeba Chews launches its new line of P?te De Fruit...

AdWeek News
May 24, 2022

There Is More to a Flexible Workplace Than Meets the Eye
Flexibility has already become the word of the year: Flexible hours. Flexible workdays. Flexible geographies. Flexible work environments. Anything and everything having to do with flexibility is being discussed daily by leadership across the country. And when you consider "The Great Resignation" and the challenges we are all facing with staffing and recruiting, how we...

AdWeek News
May 24, 2022

Twitter Media Becomes Twitter Create
Say farewell to Twitter Media and welcome Twitter Create. Twitter The social network called the refreshed website "a new destination for creators to access creator resources, product information, best practices and tips," adding that the site will also feature interviews spotlighting creators on Twitter. The @TwitterMedia handle was also changed to @TwitterCreate. A Twitter spokesperson...

AdWeek News
May 24, 2022

Pepsi Will No Longer Sponsor the Super Bowl Halftime Show
Pepsi is bowing out of its association with the Super Bowl Halftime Show. After a decade as the presenting sponsor of the Big Game's star-studded entertainment break, Pepsi has decided this year's performance featuring Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar will be its last. The soft drink giant plans to...

AdWeek News
May 24, 2022

Stella Artois Strips Down Its Ads and Goes ‘Au Naturel' to Showcase Unfiltered Beer
In a world where brands strive for authenticity, Stella Artois has pulled the ultimate power move: getting butt naked. The Belgian beer brand is baring it all in a funny, simple execution from Mother London to promote its new Stella Artois Unfiltered, described as "a golden larger in its purest form," in Europe. Spanning TV,...

AdWeek News
May 24, 2022

There's No Better Time for Brands to Bet on Augmented Reality
Editor's note: Today's column is part of a series with Snap on augmented reality. Below, Kathleen Gambarelli, global head of product marketing for performance solutions, demonstrates two key ways that AR technology can instill confidence and inspiration in consumers--and the brands trying it out. From the groceries in our fridge to the shoes on our...

AdWeek News
May 24, 2022

AAPI Creative Spotlight: Resh Sidhu Is Charting a New Path in Augmented Reality
As the global director at Snap's Arcadia Studio, the New York-based Resh Sidhu believes that shaping tomorrow means stretching the boundaries of our imaginations in the here and now. "From my early days as a graphic designer to leading Snap's global Augmented Reality studio Arcadia, I've seen the power of world-class creative to disrupt the...

AdWeek News
May 24, 2022

Google Begins Global Rollout of YouTube Shorts Ads
YouTube Shorts took up a long portion of Google Marketing Live Tuesday. The Google-owned video site's short video option is now averaging more than 30 billion views per day, and Google vice president and general manager of ads Jerry Dischler revealed during the event that ads in YouTube Shorts will gradually roll out to all...

AdWeek News
May 24, 2022

Marketers Say Fear of ‘Getting it Wrong' Is Holding Up More Diverse Ads
For advertisers, demonstrating inclusion and diversity in creative work is no longer optional--it's an imperative. However, while 70% are planning to showcase greater diversity in their campaigns over the next 12 months, many say lack of expertise, knowledge and talent are barriers to improvement. The UN-backed Unstereotype Alliance, an industry-led initiative that seeks to eradicate...

AdWeek News
May 24, 2022

BeReal: How to Add a Location to Your Profile
BeReal is a social networking application that encourages users to share one photo post per day. Once a user creates a BeReal account, they can customize their profile to tell other users more about themselves. For instance, users can add a bio to their profile. Our guide will show you how to add your location...

AdWeek News
May 24, 2022

Komorebi Collective Is Diversifying the Crypto Space
When it comes to cryptocurrency, many are trying to figure out what it is and others are struggling to enter the space to buy and invest. Thanks to people like Kinjal Shah, a seat at the table is being made for those of diverse backgrounds, especially women and those who identify as nonbinary. Shah is...

AdWeek News
May 24, 2022

Former OMG CEO Scott Hagedorn to Join Publicis Groupe as Chief Solutions Architect
Publicis Groupe has hired former Omnicom Media Group CEO Scott Hagedorn as its global chief solutions architect, a new role at the holding company. Hagedorn will also join the company's U.S. ComEx leadership team and report directly to Arthur Sadoun, CEO and chairman of Publicis Groupe. Samantha Levine Archer, also formerly of Omnicom Media Group...

AdWeek News
May 24, 2022

Rob Tuck on ‘the Elephant in the Room' During The CW's Upfront
Adweek is closing out our conversations with the ad sales chiefs who presented during upfront week. Thus far, we've chatted with NBCU's Linda Yaccarino, Fox's Marianne Gambelli, TelevisaUnivision's Donna Speciale, Disney's Rita Ferro, Warner Bros. Discovery's Jon Steinlauf and Paramount's Jo Ann Ross. Now, it's time for our final postmortem, with Rob Tuck, evp, national...

AdWeek News
May 24, 2022

Spotify Expands Its Roblox Universe With K-Pop-themed World
After Spotify's Roblox debut earlier this month, the platform has unveiled a new world in the interactive game centered on all things K-Pop. Starting today, users can portal out of Spotify Island and into K-Park where they can connect with artists and other fans. The new world includes a K-Pop-themed cafe, with treats like dalgona...

AdWeek News
May 24, 2022

How Powerful Insights Beat Shiny Tactics with Gayle Troberman, CMO of iHeartMedia
Many people assume that most of the content we consume is visual, but did you know that broadcast radio still reaches 9 out of 10 Americans? This is what the staying power of audio content looks like--and Gayle Troberman believes its popularity will keep growing because it's easier than ever to keep our ears connected...

AdWeek News
May 24, 2022

Ad-Tech Rigor Is Overdue, But the New Bill Has Its Problems
Sunlight is the best disinfectant, right? That seems to be the sentiment in Washington this week, when a bipartisan group of senators introduced the Competition and Transparency in Digital Advertising Act, which if passed, could bring transparency to the notoriously murky world of ad tech. The bill would require companies that process more than $5...

AdWeek News
May 24, 2022

Gen X Truly Is the Lost Generation—Especially in Marketing
Urban Outfitters caters to younger adults through powder pink Polaroid cameras, distressed band tees and checkered bucket hats, but Gen X mom Laura Goldberg never feels ignored when she tags along with her daughter to the store. "They shouldn't target me, but their marketing doesn't alienate me," said Goldberg, chief marketing officer at marketing company...

AdWeek News
May 24, 2022

Atlantic Ventures Is on Pace to Bring in 10% of Total Revenue
Atlantic Ventures, an internal unit of The Atlantic charged with launching business endeavors rooted in its journalism, is on pace to generate between 8% to 10% of the publisher's total annual revenue, according to chief executive Nick Thompson. The publisher declined to offer precise financial figures. The Atlantic launched the in-house operation in late 2019--and...

AdWeek News
May 24, 2022

NBC Sends Off This Is Us ‘With a Bang,' Says New Broadcast Hits Still Possible
This Is Us will end its run Tuesday night with a series finale that is likely to leave viewers an emotional wreck, as has been the case throughout much of the NBC drama's six-season run. But tonight, the loudest crying might be coming from NBCUniversal execs, as they bid farewell to what could be one...

AdWeek News
May 24, 2022

Walmart Has Big Plans to Drop Hamburger Helper From the Sky
Nearly two years after Walmart first began experimenting with drone delivery in North Carolina, the retailer is extending a partnership with last mile delivery service DroneUp to 24 sites in six states by the end of 2022. That will bring the fast but limited delivery service to Arizona, Arkansas, Florida, Texas, Utah and Virginia, which,...

AdWeek News
May 24, 2022

Whirlpool Corp Shifts Entire Creative Investment and Launches Expansive In-House Agency
Whirlpool Corp is launching an expansive in-house agency and bringing a large part of its marketing investment in-house. Dubbed the World of Whirlpool Studios (WoW Studios), the in-house group is already over 100 employees large and will manage marketing duties for Whirlpool's entire North American product portfolio including the Whirlpool, KitchenAid, Maytag, JennAir and Amana...

AdWeek News
May 23, 2022

Inside The One Club's Long-Awaited Return to In-Person Events
After two years of virtual events, Creative Week returned as both an in-person and online celebration. "It feels great because we're really emphasizing the coming back together part," Yash Egami, chief operating officer at The One Club, told Adweek. "'Come Together' is our theme, and there are a lot of people who haven't been able...

AdWeek News
May 23, 2022

This Project Challenges the Perpetual Foreigner Stereotype
"Where are you from?" It's a four-worded question that can be anything but simple. Although she's been asked it plenty of times, Adweek mentee and senior brand marketing consultant Katy Lee decided it was time to spotlight the implications behind this cultural inquiry for Asian and A Pacific Islander (AAPI) Month. Lee is the creative...

AdWeek News
May 23, 2022

TikTok Begins Rolling Out Live Subscription Option
TikTok is exploring another way for creators on its platform to monetize their efforts with its rollout of Live Subscription, a monthly subscription option for creators who go live. Live Subscription is debuting with a group of invited creators this month, with plans to take it global over the coming months. TikTok called Live Subscription...

AdWeek News
May 23, 2022

Why Brands Are Looking to the Stars to Connect With Consumers
If it seems like every brand is suddenly talking about the position of Mercury and how you should eat (or smell) based on your star sign, you're not wrong. The list of brands using astrology in their marketing campaigns--from Pandora to Del Taco to McCormick & Company--is long, and only getting longer. Earlier this month,...

AdWeek News
May 23, 2022

Jo Ann Ross on Trying to Deliver Paramount's First In-Person Upfront in 60 Minutes
Adweek's sitdowns with the ad sales chiefs who presented during upfronts week are almost at an end. Thus far, we've spoken with NBCU's Linda Yaccarino, Fox's Marianne Gambelli, TelevisaUnivision's Donna Speciale, Disney's Rita Ferro and Warner Bros. Discovery's Jon Steinlauf. Now, Jo Ann Ross, Paramount's president and chief advertising revenue officer, U.S. advertising sales, joins...

AdWeek News
May 23, 2022

Not a World Class Athlete or Hollywood Action Star? Just Egg Says You Can Still Eat Like One
Ever wonder how Jake Gyllenhaal buffs up for action flicks like Ambulance and Spider-Man: Far From Home? According to a new ad campaign from Just Egg, he's been known to throw himself into physically demanding workouts like "underwater jiu jitsu" and "galactic robo-knight training." Don't bother trying to book a class yourself, though, because that...

AdWeek News
May 23, 2022

Marketing Vet Vineet Mehra Joins Banking Startup Chime as CMO
Vineet Mehra is on the move again. The marketing leader has departed his post at plant-based food delivery company Good Eggs to become fin-tech platform Chime's new chief marketing officer. Mehra joined Good Eggs as chief growth and CX officer in February 2021. Before that, he spent two years as global chief marketing officer at...

AdWeek News
May 23, 2022

Gap's Roblox Store Has Perks You Won't Find in Reality
Between virtual spaces from PacSun, Forever 21 and now Gap, the Roblox metaverse is starting to look more and more like your local shopping mall. Gap's experience, which launched last week, is modeled after its teen-focused stores with features you won't find at the clothing brand's brick-and-mortar locations, including a virtual juice bar, photo booth...

AdWeek News
May 23, 2022

Tequila Cazadores Wants to Help You Catch Up on 100 Lost Celebrations in New Campaign
The Covid-19 pandemic forced everyone to put plans for travel and gatherings on hold for two years. Now Tequila Cazadores is helping 100 people make up for lost time with "#TheCaz100" campaign celebrating the 100th anniversary of the brand's original tequila recipe. Consumers can enter the sweepstakes from now until June 12 at the campaign's...

AdWeek News
May 23, 2022

To Dine For Podcast: Stephen Starr, Founder of STARR Restaurant Group
On this week's episode of To Dine For, host Kate Sullivan is joined by Stephen Starr, an American restaurateur and former entertainment promoter based in Philadelphia. He owns the STARR Restaurant Group, which operates over 30 restaurants. Starr has restaurants in many different areas of the United States as well as overseas, including Alma de...

AdWeek News
May 23, 2022

BeReal: How to Add a Bio to Your Profile
BeReal is a photo-sharing social network that encourages users to share a single post each day. Each user has an in-application profile that they can customize to tell visitors more about themselves. Our guide will show you how to add a bio to your BeReal profile. Note: These screenshots were captured in the BeReal app...

AdWeek News
May 23, 2022

Meta Updates Transparency Efforts on Social Issue, Electoral, Political Ads
Meta detailed updates Monday related to its transparency tools for social issue, electoral and political ads, which will apply to all countries where the company's ad authorizations and disclaimer tools are in place. Detailed targeting information for social issue, electoral and political ads will be made available to vetted academic researchers at the end of...

AdWeek News
May 23, 2022

Facebook: Here's How to Stop Auto-Play Videos on Mobile
By default, Facebook will automatically play videos as users come across them in the Facebook mobile application. However, users have the option to stop videos from automatically playing. Our guide will show you how to stop videos from automatically playing in the Facebook mobile app. Note: These screenshots were captured in the Facebook app on...

AdWeek News
May 23, 2022

Airline Customer Satisfaction Is Back … to Pre-Pandemic Misery
Air travel is back. And nobody's happy. At the end of March, the Transportation Department recorded more than 188,000 flight departures in a week. That's the most since the 2021 holiday season--and nearly 30,000 more flights since the same time last year. The more than 58 million U.S. travelers who flew in February were more...

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