|
Oct 18, 2019
If you Google the phrase "influencers are," you get these descriptors: dead, stupid, annoying, gross, losing their influence. And those are some of the more diplomatic responses to that popular open-ended search. So why should brand marketers continue working with self-styled digital tastemakers and trendsetters? "Consumer sentiment has never been so negative," said Amber Atherton,...
|
|
Oct 18, 2019
AT&T-owned Xandr confirmed its takeover of Clypd today, marking the unit's second major ad-tech purchase under CEO Brian Lesser. The deal also involves merging certain interests with online video advertising platform SpotX, which is owned by Europe's biggest broadcaster RTL. In the purchase of Clypd, Xandr will acquire a company that had significant investment from...
|
|
Oct 18, 2019
There's no end in sight to the ongoing legal disputes between Anheuser-Busch and MillerCoors, the subsidiary of Molson Coors. The legal issues between the two beer giants started brewing in February, when Anheuser-Busch aired a Bud Light ad during the Super Bowl suggesting that other competitors, such as Miller Lite and Coors Light, use corn...
|
|
Oct 18, 2019
Drinking water is good for you--just ask your doctor. But guzzling a new Austrian brand of H2O called Liquid Death could be hazardous to your health, according to a witch doctor. Executives at the self-styled punk rock brand of canned water, touted as an alternative to energy drinks and soda, have pulled a sinister-sounding prank...
|
|
Oct 18, 2019
Hyundai Motor America is searching for a new CMO. Dean Evans, who's worked with the carmaker since 2015, informed the company today that he'll be stepping down to pursue other "career opportunities." Under Evans' lead, Hyundai's marketing department turned out memorable Super Bowl ads like 2016's "Choices" and 2019's "Shopper Assurance" with Jason Bateman. In...
|
|
Oct 18, 2019
ABC News senior legal correspondent and The View co-host Sunny Hostin was only 7 years old when her uncle was stabbed in front of her. It's a moment that altered her entire family's lives, and would play a significant role in shaping her career. (He died a couple years later of complications from the attack.)...
|
|
Oct 18, 2019
With more than a year to go until the first presidential ballots are cast, 2020 is already shaping up to be the most expensive election ever. The latest forecasts suggest overall spending on political ads will reach a whopping $10 billion, a nearly 60% jump from 2016 and more than twice the sum in 2012....
|
|
Oct 18, 2019
No brand is an island. Brands are built to resonate with the needs and hopes of customers, which evolve with culture. For better or worse, brands reflect the color and character of their times. And the times, they are political. In fact, about 57% of consumers say a company's stance on social or political issues...
|
|
Oct 18, 2019
Cond? Nast, which has long taken magazines established in the U.S. and introduced them into new international markets, is experimenting with doing just the opposite. La Cucina Italiana, a food and wine magazine from Cond? Nast Italia, is the publisher's first international title to be introduced into the U.S. market. The publication arrives after the...
|
|
Oct 18, 2019
LinkedIn recently launched LinkedIn Events for all users globally. The feature allows you to create public and private events and share them with your connections. Our guide will show you how to create an event from within the LinkedIn mobile application. Note: These screenshots were captured in the LinkedIn app on iOS. Step 1: Tap...
|
|
Oct 18, 2019
Though many airports have kicked Uber from terminal curbs to parking garages and car lots, the rideshare service has found a way to make sure travelers arriving at Seattle's Sea-Tac Airport can more easily find it. In a partnership with Clear Channel Airports, Uber is branding directional signs so travelers can get from their arrival...
|
|
Oct 18, 2019
Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Cost Plus Kicks Off the Holiday Season Early While...
|
|
Oct 18, 2019
Rothy's, a direct-to-consumer footwear brand founded in 2012, knows how much its customers love the shoe. The brand doesn't necessarily need to dig deep to figure out how they like a silhouette or a color, either. There are several Facebook groups dedicated to discussing, buying, selling and trading the shoe, including one called Rothy's Addicts...
|
|
Oct 17, 2019
Facebook page administrators may start seeing a dip in organic page impressions this month, but likely nowhere near the scale of the social network's January 2018 change to its News Feed algorithm that rocked the media industry. Social media industry commentator and consultant Matt Navarra shared what appears to be part of an email from...
|
|
Oct 17, 2019
Facebook CEO Mark Zuckerberg spoke about his views on free speech and expression at Gaston Hall at Georgetown University in Washington, D.C., Thursday. Zuckerberg focused on giving everybody a voice and cautioned against laws that undermine free expression and human rights. The video of the full speech is available here, and following are five key...
|
|
Oct 17, 2019
A little more than a year after closing its purchase of AppNexus, AT&T is on the hunt again for more ad tech. This time, it is doubling down on television with the intended acquisition of Clypd, a company with significant investment from RTL, Europe's largest broadcaster. According to multiple sources with knowledge of the developments,...
|
|
Oct 17, 2019
14 months after it closed its purchase of AppNexus, AT&T is on the hunt again for more ad tech. This time it is doubling down on television with the intended acquisition of Clypd from RTL, Europe's largest broadcaster. According to multiple sources with knowledge of the developments, AT&T's ad-tech unit Xandr is poised to announce...
|
|
Oct 17, 2019
On its opening weekend on Netflix, the Breaking Bad film El Camino attracted nearly 6.5 million viewers in the U.S., marking a considerable audience for the anticipated movie. More than 2.6 million people in the U.S. tuned in to watch the film on Oct. 11, when it debuted, according to Nielsen's SVOD Content Ratings. While...
|
|
Oct 17, 2019
Clients looking for independent solutions with greater scale just got another option. Travis York, CEO of GYK Antler, based in Manchester, N.H., founded York Creative Collective (YCC). YCC comprises GYK Antler, production company Big Brick, direct-to-consumer footwear brand York Athletics, SaaS reporting and analytics platform Explorics, sports media platform Kompany39, drum platform Noble & Cooley,...
|
|
Oct 17, 2019
While some of us are still carving jack-o'-lantern and hanging cobwebs, others would say it's never too early to indulge in a little holiday sentimentality. As a general rule, holiday advertising doesn't kick off until after Halloween. But while Cost Plus World Market's newest campaign may be a little early, it's an emotional reminder of...
|
|
Oct 17, 2019
As legacy retailers struggle to figure out what will bring consumers through their doors, upstarts like b8ta are hitting on ways to help how brands can work with stores. On Nov. 15, b8ta is expanding its reach and rolling out Forum, a shop with rotating sustainable and ethical fashion and lifestyle brands in Los Angeles....
|
|
Oct 17, 2019
Leadership changes continue in Boston. Arnold Worldwide split with chief executive Kiran Smith after just 15 months, the Havas-owned agency confirmed. "Kiran brought many good insights to Arnold and we thank her for her contributions. We wish her much success as she moves forward in the next chapter of her career," Havas Creative North America...
|
|
Oct 17, 2019
There will be no chitter chatter in this sanctuary of silence. No clicking pens or clacking heels or, god forbid, coughing fits. This is, after all, the Quietest Library on Earth. Presiding over this place, described as a "temple of hush," is a zero-tolerance "quiet guard" ready to pounce on every rustling candy wrapper. He'll...
|
|
Oct 17, 2019
Stars are experts at using social media to define and expand their image, something that marketers have taken note of and could learn from. There's a reason why the Kardashians are paid millions of dollars to post ads online. By leveraging their fame to influence their fans, who are often the most devoted social media...
|
|
Oct 17, 2019
When it comes to brand safety, brands might be better off relying on humans, rather than machines. According to new research out today co-produced by L.A.-based data company Zefr and the advertising analytics outfit Magna, media buyers could get better bang for their buck by including humans in their content-review process, rather than relying on...
|
|
Oct 17, 2019
Facebook is bringing its music and related interactive video features to more markets in Europe. Music publishing business development lead for Europe, the Middle East and Africa Ella Kirby said in a blog post that music on Facebook and Instagram is now available in Denmark, Finland, Iceland, the Netherlands, Norway, Romania and Slovakia, bringing the...
|
|
Oct 17, 2019
Instagram recently added a Create mode to Instagram Stories, which allows you to share posts that don't contain any of your photos or videos. The Create mode has multiple post options to choose from, such as Templates and GIFs. Our guide will show you how to use the GIFs option. Note: These screenshots were captured...
|
|
Oct 17, 2019
For the first time, Facebook fell out of the Top 10 in Interbrand's 2019 list of Best Global Brands, dropping from No. 9 to 14 after a year of bad press and regulatory pressure that led to 12% loss in value, according to the global brand consultancy. Taking its spot among the Top 10 is...
|
|
Oct 17, 2019
Snapchat will conduct an open beta-test of dynamic ads that enable brands to automatically create ads in real-time based on their own product catalogs, which can contain hundreds of thousands of items. As a result, users will see more relevant ads based on their interest, and those ads will be delivered through templates that will...
|
|
Oct 17, 2019
Earlier this month, Fox Sports successfully relocated WWE SmackDown from USA to its new home at Fox, where the program is now called Friday Night SmackDown. But now comes the hard part of maintaining and nurturing that Friday night audience 52 weeks a year. Fox Sports will attempt to do just that with the next...
|
|
Oct 17, 2019
Now that the next presidential election is getting closer, it is interesting to propose some hypotheses on the role social media will play throughout the election cycle. Although the election itself is more than a year away, many candidates are already using social networks as their main medium to recruit, find donors and strengthen their...
|
|
Oct 17, 2019
Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. 5 Movies That Altered Marketing and Advertising Temperatures are...
|
|
Oct 17, 2019
On a late May day in 1979, an American Airlines flight lost its left engine during takeoff, forcing it to arc and roll before crashing in a field not far from its runway at Chicago O'Hare International Airport. All 273 people aboard were killed. Within two weeks, the Federal Aviation Administration grounded the plane, a...
|
|
Oct 17, 2019
On a late May day in 1979, an American Airlines flight lost its left engine during takeoff, forcing it to arc and roll before crashing in a field not far from its runway at Chicago O'Hare International Airport. All 273 people aboard were killed. Within two weeks, the Federal Aviation Administration grounded the plane, a...
|
|
Oct 17, 2019
Voice is on the mind of many marketing executives as more devices enable customers to find brands, products and services more easily. For Citi global consumer CMO Jennifer Breithaupt, voice will be instrumental in the big bank's concert series as well as other consumer-facing services. In this edition of Top of Mind, Breithaupt also shares...
|
|
Oct 16, 2019
Facebook released a series of customizable templates for Stories ads across Facebook, Instagram and Messenger. The social network said in a blog post that while it recommends that brands create unique assets for different ad placements when they can, it also realizes that not every advertiser has the time and resources to accomplish this. Facebook...
|
|
Oct 16, 2019
AdFin, a company that tried to help the Association of National Advertisers and consultancies like Accenture and PwC illuminate the murky depths of programmatic dealings, has closed. The company attempted to audit the often-complicated programmatic supply chain by benchmarking programmatic spend of ad agencies and its ad-tech partners, then making this available to marketers. However,...
|
|
Oct 16, 2019
As the nation heads into another presidential election, many consumers believe the problem of "fake news" hasn't been solved after Donald Trump popularized the term on the 2016 presidential campaign trail. More than half of respondents (86%) to a recent survey conducted by Killi, a company that aims to give consumers control of which platforms...
|
|
Oct 16, 2019
In the last quarter before Netflix will have to stare down major competition from new streaming services like Disney , the company reported a growing subscriber base in the U.S. and abroad but nonetheless told shareholders that upcoming rival services and other factors may eat into the company's future net subscriber growth. In the third quarter,...
|
|
Oct 16, 2019
Atlas Obscura wants to take you to The Gates of Hell--specifically, a blazing inferno in the Karakum Desert, about a three-hour drive from Turkmenistan's capital, Ashgabat. Even though the nine-day trek through Turkmenistan sets participants back $3,475, the intimate setting (and access to hidden gems that Atlas Obscura specializes in) has an audience. The first...
|
|
Oct 16, 2019
A new report from the New York Committee for Occupational Safety and Health (NYCOSH) says Amazon needs to stop meddling in workers' efforts to unionize and to reduce line speeds in its facilities. The report is based on interviews about psychological and economic stress, as well as occupational pain and injuries, with 145 of the...
|
|
Oct 16, 2019
The ability to create events was finally added to LinkedIn with this week's global debut of LinkedIn Events. The feature will be available worldwide over the next few days, starting with English-speaking markets. LinkedIn Events will enable members of the professional network to create and join events, invite connections, manage events, communicate with other attendees...
|
|
Oct 16, 2019
Editor's note: Industry consultant Shelly Palmer is taking his popular newsletter and turning it into an Adweek article once per week in an ongoing column titled "Think About This." We've been running a data science experiment over the past few months. Our first goal was to compare and contrast the amount of data we could...
|
|
Oct 16, 2019
Though the biggest platforms have hand-wrung and rolled out steps to stanch the flow of political misinformation on their respective platforms, it appears that there's one way to get around it: paying for it. In the past two weeks, lies have run rampant across the platforms. First came Donald Trump running attack ads across Twitter...
|
|
Oct 16, 2019
Facebook is bringing its news index for media and publishers to India. The social network introduced the news index in September 2018 as a way to help determine which publishers should be included in its Ad Library for political and issue ads and content run by advertisers. Facebook said in a blog post that news...
|
|
Oct 16, 2019
Sometimes a movie is so great that it changes the way we think about film, storytelling and the world around us. For instance, Jaws, Star Wars and Jurassic Park are considered revolutionary because they forever altered how we think about film. Then there are the movies that may not have the staying power of something...
|
|
Oct 16, 2019
What do dog food and diesel engine oil have in common? Not much, but BBDO New York recently managed to find common ground between the two, all in the name of advertising. It all started when Mike Tunney, vice president and creative director at BBDO New York, was on a shoot in Las Vegas. During...
|
|
Oct 16, 2019
Facebook has been placing a great deal of emphasis on groups as part of its focus on community and its preparation for a future of private encrypted services, and now, the social network is exploring way to monetize that section of its platform. The social network said during its F8 developer conference in April that...
|
|
Oct 16, 2019
Like it or not, Sex and the City's Carrie Bradshaw, played by Sarah Jessica Parker, is among the most memorable on-screen writers of the past two decades. Her world is aspirational more than it is realistic, but it's hard to deny that the series is entertaining. Not all writers are super fans, though. Here are...
|
|
Oct 16, 2019
Digital media is poised for a major role in the 2020 election season. While we all know that elections are decided based on numerous factors, no one can deny that messages conveyed to would-be voters via media (whether it's paid, earned or owned) plays a major role in swaying the minds of the masses. Part...
|
|
Oct 16, 2019
Faith in the media, they say, is at an all-time low. But perhaps there's light not only at the end but throughout this tunnel, as viewers and readers turn back to veteran media organizations to get reliable information. Some are even thanking President Trump for this turn of events. If you haven't heard of it...
|
|
Oct 16, 2019
Juli?n Castro, who served as Secretary of Housing and Urban Development under former President Barack Obama, provided the most-tweeted moment of the fourth Democratic presidential candidates' debate Tuesday night. The most-tweeted moments during the event were: Castro saying, "Police violence is also gun violence" Former Vice President Joe Biden criticizes President Donald Trump's Syria policy...
|
|
Oct 16, 2019
Giphy launched Giphy Arcade, a new platform that allows users to play, create and share their own Giphy-powered microgames. Users can visit the Giphy Arcade web application on desktop browsers or mobile devices. The home screen features collections of microgames in game playlists, templates that visitors can use to create their own games and a...
|
|
Oct 16, 2019
The finalists were revealed Wednesday morning for the Fourth Annual Shorty Social Good Awards. Nine new categories were added for 2019: accessibility, animations, arts and culture, cultural institution, games, global campaign, images, mental health and STEM. The Shorty Awards said the five most popular categories that brands built campaign around this year were: environment and...
|
|
Oct 16, 2019
Syfy tapped fans to help scare its audience during the Halloween season by creating promos that reveal the network's logo by paying homage to classic horror moments. The four winning 10- to 15-second animated videos, selected as part of Syfy's ongoing partnership with content creation platform Tongal, will begin airing on Syfy today and will...
|
|
Oct 16, 2019
Syfy tapped fans to help scare its audience during the Halloween season by creating network promos that pay homage to classic horror moments. The four winning 10- to 15-second animated videos, selected as part of Syfy's ongoing "For the Fans, By the Fans" partnership with content creation platform Tongal, will begin airing on Syfy today...
|
|
Oct 16, 2019
Nuno Teles, president of Diageo Beer Co., sees "unlimited" potential for growth of the company's beer and spirits brands. Teles says Guinness, first brewed in 1759, is up double digits while Smirnoff, including its line of hard seltzers, is "on fire." In the latest episode of Top of Mind, we sat down with Teles to...
|
|
Oct 16, 2019
NBC News and Wondery are teaming up to develop a slate of news and politics podcasts beginning in 2020. As part of a multiyear deal the companies will announce at the Interactive Advertising Bureau's annual Podcast Upfront event today, NBC News and Wondery will work together on news and politics podcast series based on reporting...
|
|
Oct 16, 2019
Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Burger King's Mascot Hand-Delivers Food Through Uber Eats What...
|
|
Oct 16, 2019
Carlo Daleo skipped a job interview to participate in a special workshop with industry creatives in New York. Daleo was one of four artists from LAND Studio & Gallery, a day habilitation program for artists with developmental disabilities. Each of the artists teamed up with two other people from BBDO, Edelman, McCann Health or R/GA...
|
|
Oct 16, 2019
The "death of the third-party cookie" is a popular narrative shaping contemporary ad tech, with public inquisition into the extent of online targeting--and tracking--of consumers causing controversy. Like it or not, the use of cookies, pieces of software that direct the flow of online ad spend by tracking audiences, is at the core of the...
|
|
Oct 15, 2019
Sunnyside has become the first casualty of the new TV season. NBC is pulling the show from the schedule following Thursday's episode, which will be its fourth. In its place, NBC will bring back Will & Grace for its 11th and final season. That series will debut Thursday, Oct. 24 at 9:30 pm ET, taking...
|
|
Oct 15, 2019
Twitter provided an update on its principles and approach to controversial tweets by world leaders, but its update was more of a blanket response to future decisions, as no actual policy changes were implemented. The social network said in a blog post that while yes-or-no binaries represent the ideal situation, these issues are often far...
|
|
Oct 15, 2019
Tony Weisman, Dunkin's chief marketing officer, is stepping down from the role after only two years. In a post on LinkedIn, and then followed up by a corporate announcement, Weisman, whose last day will be Dec. 1, reflected on his accomplishments at the company, writing, "I am proud of what we accomplished over the past...
|
|
Oct 15, 2019
Esports and sports are intertwined. Sports owners are running esports teams, football players are streaming on Twitch, and sports leagues are bolstering their digital counterparts. But, until recently, the major sportswear companies had only been testing the esports waters. That's changing quickly. At the end of August, Adidas released a new clothing line featuring Fortnite...
|
|
Oct 15, 2019
Instagram is deprecating its Basic Permission, which enables applications to read users' profile information and media, on March 2, 2020, in favor of its new Basic Display API (application-programming interface). The Facebook-owned photo- and video-sharing network said this marks the last update related to the Graph API migration it initially revealed in August 2017. The...
|
|
Oct 15, 2019
Nonprofit Mozilla unveiled the YouTube Regrets website Tuesday to share 28 instances where the Google-owned video site's recommendations engine led people "down bizarre and dangerous paths," as vice president of advocacy Ashley Boyd put it in an email. Mozilla said it asked people for their #YouTubeRegrets and received hundreds of responses with tales of content...
|
|
Oct 15, 2019
Just a few months after Hollywood first tackled former Fox News CEO Roger Ailes and the sexual harassment allegations that led to his downfall, another project is playing out the controversy on the big screen. The upcoming movie Bombshell, which centers on the sexual harassment allegations made against Ailes by several female employees, dropped a...
|
|
Oct 15, 2019
Early last year, the revival craze was in full swing among networks. Will & Grace returned to much success on NBC, Fox was rolling out a second revival season of The X-Files, CBS had placed a straight-to-series order for Murphy Brown, and ABC was preparing for Roseanne's big return. That left other networks and studios...
|
|
Oct 15, 2019
Sustainability shared the spotlight with Google's major hardware announcements at the search giant's annual new product event, Made By Google. The company, which first announced its sustainability efforts in August, highlighted its work today in New York City while revealing its latest products. The company revealed how it's using recycled materials in its products and...
|
|
Oct 15, 2019
As November 2020 approaches, and the race for the White House heats up, Adweek will be covering politics every step of the way. We'll cover it from the Adweek perspective, meaning we'll watch the presidential candidates' messaging and pinpoint how that changes over time, in their advertising and campaign materials--from their slogan to their logo....
|
|
Oct 15, 2019
Facebook provided an update on an initiative it is testing, in which it partnered up digital publishers with creators and public figures with established communities on the social network to create exclusive video content for its Facebook Watch video destination. The test began in the U.S. earlier this year, and it is being expanded to...
|
|
Oct 15, 2019
Tonight's Democratic presidential debate is getting center stage on Hulu. The streaming service and CNN have partnered to offer up a livestream of the debate to all Hulu's subscribers for no additional charge, Hulu said. Any Hulu customer who has a subscription directly through Hulu will be able to access a livestream of CNN's broadcast...
|
|
Oct 15, 2019
In-kitchen and in-garage grocery delivery is now available from Walmart in four locations: Pittsburgh, Pa., Kansas City, Mo., Kansas City, Kan., and Vero Beach, Fla. In a blog post, Walmart said over 1 million customers will be able to use the service. Before these consumers can avail themselves of in-kitchen and in-garage delivery, a rep...
|
|
Oct 15, 2019
Three years after the 2016 presidential election, America is still coming to grips with the chaotic circumstances that surrounded it. And whatever may happen in 2020, it cannot rival the historical significance of an event that was christened as "the first real internet election" by Politico. Representing the confluence of technology and culture at a...
|
|
Oct 15, 2019
After raising the comedy bar on television and at the box office, Will Ferrell--actor, producer and occasional anchorman--is partnering with iHeartMedia to create a new comedy podcast network called Big Money Players Network. The company expects to create 10 podcasts over the next two years with "top comedic talent," who will contribute to both scripted...
|
|
Oct 15, 2019
While HBO is credited with groundbreaking programming that changed television, it's easy to forget that FX was there, too. It's still changing television with shows like Atlanta, Pose, American Crime Story and Fosse/Verdon. But when FX launched in 1994, it was the scrappy sister to the premium companies. That was back when all anyone knew...
|
|
Oct 15, 2019
While soundbites provide the ubiquitous "gotcha" moment in politics, visual content remains the bread and butter for campaigns that are trying to position their candidates as approachable and authentic. From website hero images to Instagram selfies, visuals transcend the fickleness of the news cycle and provide a curated way for candidates to control the narrative...
|
|
Oct 15, 2019
Instagram recently added a Create mode to Instagram Stories, which allows you to share posts that don't contain photos or videos. The Create mode has lots of different post options to choose from, such as "Templates" and "Poll," which allow you to create different kinds of posts to share on your profile. Our guide will...
|
|
Oct 15, 2019
In more than 30 states across the U.S., menstrual products are subject to sales taxes since they are not deemed a necessity. One nonprofit is trying to change that via the first National Period Day. On Saturday, Oct. 19, Period.org will hold rallies nationwide to address the issue as well as call for greater access...
|
|
Oct 15, 2019
Pinterest is giving its users a clearer picture of why they are seeing the Pins that show up in their home feeds. Two features are rolling out Tuesday: a home feed tuner and Pin-level edit options and controls. Pinterest said in a blog post Tuesday that its top requests from Pinners include more control over...
|
|
Oct 15, 2019
When seemingly every travel brand offers its own specialized loyalty program, industry leaders are finding it difficult to stand out. A new report in the Harvard Business Review found that corporate faith in loyalty programs might be weakening: 58% of executives surveyed believe their organization's approach to customer loyalty is ineffective. The report, which was...
|
|
Oct 15, 2019
LinkedIn added three features to its pages Tuesday: employee notifications, kudos/team moments and a completion meter. Senior director of product management Rishi Jobanputra detailed the professional network's quarterly release for pages in a blog post. Brands can now help drive engagement on their public LinkedIn posts by alerting employees as soon as new content goes...
|
|
Oct 15, 2019
Chicken Soup for the Soul Entertainment (CSS Entertainment), the media company that last year acquired a majority stake in the free ad-supported streaming service Crackle, is forming a venture to help deepen its original content slate on the platform. The new venture, Landmark Studio Group, will develop, produce and distribute television programming and films, CSS...
|
|
Oct 15, 2019
As we continue to look back on 40 years of Adweek, we take time to reflect on how products got pitched, and by whom. Like when iconic actor and director Orson Welles closed out his otherwise stellar career by hawking budget wine brand Paul Masson. Or when Ivana Trump (the president's first wife) pitched for...
|
|
Oct 15, 2019
Hundreds of Los Angeles residents were likely startled to see the plastic perma-grin of Burger King's mascot in their home security screens as they collected recent Uber Eats orders. The King made "several hundred" such Uber Eats runs to L.A.-area homes with Amazon Ring doorbell cameras as part of a MullenLowe-led campaign to promote a...
|
|
Oct 15, 2019
Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. This Subway Can't Make Your Commute Less Annoying, But...
|
|
Oct 15, 2019
Amazon's fortunes in the online advertising market continue to rise. The retail giant is the No. 2 destination for sponsored search ad dollars--albeit a distant second place behind Google. Almost three-quarters (73.1%) of U.S. search ad dollars are spent with Google, which is on course to pocket $40.3 billion in revenue from such activity this...
|
|
Oct 14, 2019
An admitted beginner in Etch A Sketch artwork until a few years ago, Arlene Biran created a respectable-looking Labrador retriever on the iconic drawing toy during a recent phone interview. "If you practice, you will get better," she said. "And it makes you feel proud when you've finished." Biran, vp, marketing and global business lead...
|
|
Oct 14, 2019
There's a good chance that the ads you're seeing on your favorite site or in your favorite app come courtesy of Twitter--or Facebook or LinkedIn. Thanks to audience networks--partnerships that platforms have with third-party apps and publisher sites--companies can offer marketers the chance to expand targeting capabilities. In a lot of ways, they offer perks...
|
|
Oct 14, 2019
It all started with a bowl of 7-Up Salad in 2017--a combination of soda, marshmallows, lime Jell-O, cream cheese and a slew of other ingredients--or as Kalen Allen ended up describing "a stomachache waiting to happen." A recipe tutorial caught the eye of the Temple University student, who made a cheeky reaction video. You may...
|
|
Oct 14, 2019
With a rallying cry of "We are humans, not robots," workers in Amazon's warehouses have walked out multiple times this year over issues like a 30-hour-per-week cap and working conditions. While a spokesperson for the National Labor Relations Board said it does not track employee protests, staff at retailers like Amazon, Walmart, Wayfair and Whole...
|
|
Oct 14, 2019
Morning commutes can be notoriously bad. And riders of Copenhagen's newest high-tech commuter line are not immune to the cast of characters that can make them genuinely cringeworthy. The good news? You'll know exactly how long it will take to get off the train. Exhibit No. 1: This morning-after party gal is like: "Bed, aspirin,...
|
|
Oct 14, 2019
Facebook responded to a ruling last week by the Court of Justice of the European Union enabling any single EU nation to order the removal of content from the social network not just in that nation, but globally. Vice president of global policy management Monika Bickert explained in a Newsroom post that the ruling was...
|
|
Oct 14, 2019
Reddit is now integrated with Snapchat, enabling users of the messaging application to share Reddit posts directly via the Snapchat camera. The integration is available to iOS users starting Monday, with Android to be added soon. Content can only be shared from communities that are safe for work and in good standing with Reddit. Redditors...
|
|
Oct 14, 2019
Americans are happy to wait to watch new seasons of their favorite television shows until they arrive on streaming platforms if it means skipping commercials. A survey from ItsWorthMore, a company that buys back used electronic devices, found that 67.4% of respondents wait to watch television programming until it lands on a streaming service because...
|
|
Oct 14, 2019
Most people reading this will not know the name Tom Townsend. Among his many enviable qualities was humility. You certainly wouldn't have known about him or his work from anything he did to promote it. Still, you should know Tom for his advertising legacy--and so much more. Tom was an accomplished creative leader in advertising....
|
|
Oct 14, 2019
The gaming industry is one of the most revolutionary and innovative fields around, and with the competition being so fierce, it has no choice but to be. Looking at some of the gaming giants, here are five lessons brands can take away and implement in their marketing strategies. Create a community Fortnite's evolution over the...
|
|
Oct 14, 2019
The happiest client on Earth has shifted its global media business. Disney concluded the global media review it launched back in May by sending the majority of the account to Omnicom and Publicis Groupe. The review, conducted by MediaLink, initially included six agencies from across four holding companies, as well as independent media agency Horizon....
|
|
Oct 14, 2019
Two pop culture icons, street artist Shepard Fairey and a pot leaf, come together on giant billboards that rolled out last week. There's no company logo on the illustrations, just two lines of text--"Trust the Earth" and "Hemp for Natural Health"--so they require a little explaining. The art is the centerpiece of the first national...
|
|
Private Label