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AdWeek News
Oct 18, 2019

Brands Should Work With Influencers, But Only If They're Smart About It
If you Google the phrase "influencers are," you get these descriptors: dead, stupid, annoying, gross, losing their influence. And those are some of the more diplomatic responses to that popular open-ended search. So why should brand marketers continue working with self-styled digital tastemakers and trendsetters? "Consumer sentiment has never been so negative," said Amber Atherton,...

AdWeek News
Oct 18, 2019

Here's How Xandr's TV Ad Tool Will Work After Clypd Acquisition
AT&T-owned Xandr confirmed its takeover of Clypd today, marking the unit's second major ad-tech purchase under CEO Brian Lesser. The deal also involves merging certain interests with online video advertising platform SpotX, which is owned by Europe's biggest broadcaster RTL. In the purchase of Clypd, Xandr will acquire a company that had significant investment from...

AdWeek News
Oct 18, 2019

Anheuser-Busch Accuses MillerCoors of Stealing Trade Secrets
There's no end in sight to the ongoing legal disputes between Anheuser-Busch and MillerCoors, the subsidiary of Molson Coors. The legal issues between the two beer giants started brewing in February, when Anheuser-Busch aired a Bud Light ad during the Super Bowl suggesting that other competitors, such as Miller Lite and Coors Light, use corn...

AdWeek News
Oct 18, 2019

Drink at Your Own Risk: Liquid Death Hires Witch Doctor to Hex Its Water
Drinking water is good for you--just ask your doctor. But guzzling a new Austrian brand of H2O called Liquid Death could be hazardous to your health, according to a witch doctor. Executives at the self-styled punk rock brand of canned water, touted as an alternative to energy drinks and soda, have pulled a sinister-sounding prank...

AdWeek News
Oct 18, 2019

Hyundai Motor America CMO Dean Evans Steps Down
Hyundai Motor America is searching for a new CMO. Dean Evans, who's worked with the carmaker since 2015, informed the company today that he'll be stepping down to pursue other "career opportunities." Under Evans' lead, Hyundai's marketing department turned out memorable Super Bowl ads like 2016's "Choices" and 2019's "Shopper Assurance" with Jason Bateman. In...

AdWeek News
Oct 18, 2019

The View's Sunny Hostin Looks at Victims' Side of Crime in New Series
ABC News senior legal correspondent and The View co-host Sunny Hostin was only 7 years old when her uncle was stabbed in front of her. It's a moment that altered her entire family's lives, and would play a significant role in shaping her career. (He died a couple years later of complications from the attack.)...

AdWeek News
Oct 18, 2019

Why Candidates Need to Have a Solid Video Marketing Strategy Come 2020
With more than a year to go until the first presidential ballots are cast, 2020 is already shaping up to be the most expensive election ever. The latest forecasts suggest overall spending on political ads will reach a whopping $10 billion, a nearly 60% jump from 2016 and more than twice the sum in 2012....

AdWeek News
Oct 18, 2019

How Brands Can Navigate the Political Minefield
No brand is an island. Brands are built to resonate with the needs and hopes of customers, which evolve with culture. For better or worse, brands reflect the color and character of their times. And the times, they are political. In fact, about 57% of consumers say a company's stance on social or political issues...

AdWeek News
Oct 18, 2019

Condé Nast Italia Releases First US Magazine, La Cucina Italiana
Cond? Nast, which has long taken magazines established in the U.S. and introduced them into new international markets, is experimenting with doing just the opposite. La Cucina Italiana, a food and wine magazine from Cond? Nast Italia, is the publisher's first international title to be introduced into the U.S. market. The publication arrives after the...

AdWeek News
Oct 18, 2019

LinkedIn: Here's How to Create an Event
LinkedIn recently launched LinkedIn Events for all users globally. The feature allows you to create public and private events and share them with your connections. Our guide will show you how to create an event from within the LinkedIn mobile application. Note: These screenshots were captured in the LinkedIn app on iOS. Step 1: Tap...

AdWeek News
Oct 18, 2019

Uber Tries Ads to Guide Airport Travelers as Rideshare Is Pushed Out
Though many airports have kicked Uber from terminal curbs to parking garages and car lots, the rideshare service has found a way to make sure travelers arriving at Seattle's Sea-Tac Airport can more easily find it. In a partnership with Clear Channel Airports, Uber is branding directional signs so travelers can get from their arrival...

AdWeek News
Oct 18, 2019

Holiday Ads Have Started; Learn About Influencer Marketing: Friday's First Things First
Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Cost Plus Kicks Off the Holiday Season Early While...

AdWeek News
Oct 18, 2019

Rothy's Won't Chase Trends—It's Making Them
Rothy's, a direct-to-consumer footwear brand founded in 2012, knows how much its customers love the shoe. The brand doesn't necessarily need to dig deep to figure out how they like a silhouette or a color, either. There are several Facebook groups dedicated to discussing, buying, selling and trading the shoe, including one called Rothy's Addicts...

AdWeek News
Oct 17, 2019

Facebook's Tweak May Cause Organic Page Impressions to Drop
Facebook page administrators may start seeing a dip in organic page impressions this month, but likely nowhere near the scale of the social network's January 2018 change to its News Feed algorithm that rocked the media industry. Social media industry commentator and consultant Matt Navarra shared what appears to be part of an email from...

AdWeek News
Oct 17, 2019

5 Key Parts of Mark Zuckerberg's Talk on Free Speech at Georgetown University
Facebook CEO Mark Zuckerberg spoke about his views on free speech and expression at Gaston Hall at Georgetown University in Washington, D.C., Thursday. Zuckerberg focused on giving everybody a voice and cautioned against laws that undermine free expression and human rights. The video of the full speech is available here, and following are five key...

AdWeek News
Oct 17, 2019

AT&T's Xandr Prepares to Buy Clypd
A little more than a year after closing its purchase of AppNexus, AT&T is on the hunt again for more ad tech. This time, it is doubling down on television with the intended acquisition of Clypd, a company with significant investment from RTL, Europe's largest broadcaster. According to multiple sources with knowledge of the developments,...

AdWeek News
Oct 17, 2019

AT&T's Xandr Prepares to Buy Clypd from RTL
14 months after it closed its purchase of AppNexus, AT&T is on the hunt again for more ad tech. This time it is doubling down on television with the intended acquisition of Clypd from RTL, Europe's largest broadcaster. According to multiple sources with knowledge of the developments, AT&T's ad-tech unit Xandr is poised to announce...

AdWeek News
Oct 17, 2019

6.5 Million People Watched Netflix's Breaking Bad Film El Camino on Opening Weekend
On its opening weekend on Netflix, the Breaking Bad film El Camino attracted nearly 6.5 million viewers in the U.S., marking a considerable audience for the anticipated movie. More than 2.6 million people in the U.S. tuned in to watch the film on Oct. 11, when it debuted, according to Nielsen's SVOD Content Ratings. While...

AdWeek News
Oct 17, 2019

GYK Antler CEO Travis York Founds York Creative Collective
Clients looking for independent solutions with greater scale just got another option. Travis York, CEO of GYK Antler, based in Manchester, N.H., founded York Creative Collective (YCC). YCC comprises GYK Antler, production company Big Brick, direct-to-consumer footwear brand York Athletics, SaaS reporting and analytics platform Explorics, sports media platform Kompany39, drum platform Noble & Cooley,...

AdWeek News
Oct 17, 2019

With Just the Right Level of Sappiness, Cost Plus Kicks Off the Holiday Season Early
While some of us are still carving jack-o'-lantern and hanging cobwebs, others would say it's never too early to indulge in a little holiday sentimentality. As a general rule, holiday advertising doesn't kick off until after Halloween. But while Cost Plus World Market's newest campaign may be a little early, it's an emotional reminder of...

AdWeek News
Oct 17, 2019

B8ta Is Moving Beyond Consumer Electronics and Entering Fashion and Lifestyle
As legacy retailers struggle to figure out what will bring consumers through their doors, upstarts like b8ta are hitting on ways to help how brands can work with stores. On Nov. 15, b8ta is expanding its reach and rolling out Forum, a shop with rotating sustainable and ethical fashion and lifestyle brands in Los Angeles....

AdWeek News
Oct 17, 2019

Arnold Splits With CEO Kiran Smith After 15 Months
Leadership changes continue in Boston. Arnold Worldwide split with chief executive Kiran Smith after just 15 months, the Havas-owned agency confirmed. "Kiran brought many good insights to Arnold and we thank her for her contributions. We wish her much success as she moves forward in the next chapter of her career," Havas Creative North America...

AdWeek News
Oct 17, 2019

The ‘Quietest Library on Earth' Faces a Noisy Coup in Design Army's Stylish New Spot
There will be no chitter chatter in this sanctuary of silence. No clicking pens or clacking heels or, god forbid, coughing fits. This is, after all, the Quietest Library on Earth. Presiding over this place, described as a "temple of hush," is a zero-tolerance "quiet guard" ready to pounce on every rustling candy wrapper. He'll...

AdWeek News
Oct 17, 2019

5 Celebs Who Are Experts at Branding Themselves
Stars are experts at using social media to define and expand their image, something that marketers have taken note of and could learn from. There's a reason why the Kardashians are paid millions of dollars to post ads online. By leveraging their fame to influence their fans, who are often the most devoted social media...

AdWeek News
Oct 17, 2019

How Zefr Uses Humans to Help YouTube's Less-Than-Perfect Targeting
When it comes to brand safety, brands might be better off relying on humans, rather than machines. According to new research out today co-produced by L.A.-based data company Zefr and the advertising analytics outfit Magna, media buyers could get better bang for their buck by including humans in their content-review process, rather than relying on...

AdWeek News
Oct 17, 2019

Music Is in the Air for Facebook and Instagram Users in More European Markets
Facebook is bringing its music and related interactive video features to more markets in Europe. Music publishing business development lead for Europe, the Middle East and Africa Ella Kirby said in a blog post that music on Facebook and Instagram is now available in Denmark, Finland, Iceland, the Netherlands, Norway, Romania and Slovakia, bringing the...

AdWeek News
Oct 17, 2019

Instagram Stories: Here's How to Use GIFs in Create Mode
Instagram recently added a Create mode to Instagram Stories, which allows you to share posts that don't contain any of your photos or videos. The Create mode has multiple post options to choose from, such as Templates and GIFs. Our guide will show you how to use the GIFs option. Note: These screenshots were captured...

AdWeek News
Oct 17, 2019

Apple, Google and Amazon Remain Top Brands While Facebook Falls
For the first time, Facebook fell out of the Top 10 in Interbrand's 2019 list of Best Global Brands, dropping from No. 9 to 14 after a year of bad press and regulatory pressure that led to 12% loss in value, according to the global brand consultancy. Taking its spot among the Top 10 is...

AdWeek News
Oct 17, 2019

Snapchat Begins Testing Dynamic Ads That Work Off Brands' Product Catalogs
Snapchat will conduct an open beta-test of dynamic ads that enable brands to automatically create ads in real-time based on their own product catalogs, which can contain hundreds of thousands of items. As a result, users will see more relevant ads based on their interest, and those ads will be delivered through templates that will...

AdWeek News
Oct 17, 2019

WWE Inspires Wild Office Brawl in Fox's Friday Night SmackDown Spots
Earlier this month, Fox Sports successfully relocated WWE SmackDown from USA to its new home at Fox, where the program is now called Friday Night SmackDown. But now comes the hard part of maintaining and nurturing that Friday night audience 52 weeks a year. Fox Sports will attempt to do just that with the next...

AdWeek News
Oct 17, 2019

How Social Media Will Factor Into the Next Presidential Election
Now that the next presidential election is getting closer, it is interesting to propose some hypotheses on the role social media will play throughout the election cycle. Although the election itself is more than a year away, many candidates are already using social networks as their main medium to recruit, find donors and strengthen their...

AdWeek News
Oct 17, 2019

Movies That Changed Advertising; Netflix Eyes Its Competition: Thursday's First Things First
Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. 5 Movies That Altered Marketing and Advertising Temperatures are...

AdWeek News
Oct 17, 2019

How Will Airlines Handle the Return of Boeing's 737 Max 8?
On a late May day in 1979, an American Airlines flight lost its left engine during takeoff, forcing it to arc and roll before crashing in a field not far from its runway at Chicago O'Hare International Airport. All 273 people aboard were killed. Within two weeks, the Federal Aviation Administration grounded the plane, a...

AdWeek News
Oct 17, 2019

How Will Boeing and Airlines Handle the Return of the 737 Max 8?
On a late May day in 1979, an American Airlines flight lost its left engine during takeoff, forcing it to arc and roll before crashing in a field not far from its runway at Chicago O'Hare International Airport. All 273 people aboard were killed. Within two weeks, the Federal Aviation Administration grounded the plane, a...

AdWeek News
Oct 17, 2019

Voice Is Top of Mind for Citi's Global Consumer CMO Jennifer Breithaupt
Voice is on the mind of many marketing executives as more devices enable customers to find brands, products and services more easily. For Citi global consumer CMO Jennifer Breithaupt, voice will be instrumental in the big bank's concert series as well as other consumer-facing services. In this edition of Top of Mind, Breithaupt also shares...

AdWeek News
Oct 16, 2019

Customizable Templates Roll Out for Stories Ads on Facebook, Instagram, Messenger
Facebook released a series of customizable templates for Stories ads across Facebook, Instagram and Messenger. The social network said in a blog post that while it recommends that brands create unique assets for different ad placements when they can, it also realizes that not every advertiser has the time and resources to accomplish this. Facebook...

AdWeek News
Oct 16, 2019

AdFin's Bid to Bring Transparency to Programmatic Ends as It Shutters Its Doors
AdFin, a company that tried to help the Association of National Advertisers and consultancies like Accenture and PwC illuminate the murky depths of programmatic dealings, has closed. The company attempted to audit the often-complicated programmatic supply chain by benchmarking programmatic spend of ad agencies and its ad-tech partners, then making this available to marketers. However,...

AdWeek News
Oct 16, 2019

Many Consumers Think ‘Fake News' Is Still a Problem Heading Into 2020
As the nation heads into another presidential election, many consumers believe the problem of "fake news" hasn't been solved after Donald Trump popularized the term on the 2016 presidential campaign trail. More than half of respondents (86%) to a recent survey conducted by Killi, a company that aims to give consumers control of which platforms...

AdWeek News
Oct 16, 2019

Netflix Adds 6.8 Million Subscribers as It Awaits ‘New Wave of Competition'
In the last quarter before Netflix will have to stare down major competition from new streaming services like Disney , the company reported a growing subscriber base in the U.S. and abroad but nonetheless told shareholders that upcoming rival services and other factors may eat into the company's future net subscriber growth. In the third quarter,...

AdWeek News
Oct 16, 2019

Airbnb Invests in Atlas Obscura to Expand Experiences Business
Atlas Obscura wants to take you to The Gates of Hell--specifically, a blazing inferno in the Karakum Desert, about a three-hour drive from Turkmenistan's capital, Ashgabat. Even though the nine-day trek through Turkmenistan sets participants back $3,475, the intimate setting (and access to hidden gems that Atlas Obscura specializes in) has an audience. The first...

AdWeek News
Oct 16, 2019

Amazon Employees Should Probably Unionize, Safety Report Says
A new report from the New York Committee for Occupational Safety and Health (NYCOSH) says Amazon needs to stop meddling in workers' efforts to unionize and to reduce line speeds in its facilities. The report is based on interviews about psychological and economic stress, as well as occupational pain and injuries, with 145 of the...

AdWeek News
Oct 16, 2019

LinkedIn Events Is Finally Rolling Out Globally
The ability to create events was finally added to LinkedIn with this week's global debut of LinkedIn Events. The feature will be available worldwide over the next few days, starting with English-speaking markets. LinkedIn Events will enable members of the professional network to create and join events, invite connections, manage events, communicate with other attendees...

AdWeek News
Oct 16, 2019

Even the ‘Data-Poor' Organizations Can Survive by Asking the Right Questions
Editor's note: Industry consultant Shelly Palmer is taking his popular newsletter and turning it into an Adweek article once per week in an ongoing column titled "Think About This." We've been running a data science experiment over the past few months. Our first goal was to compare and contrast the amount of data we could...

AdWeek News
Oct 16, 2019

Across Platforms, Politicians Face Scrutiny About Everything But Their Speech
Though the biggest platforms have hand-wrung and rolled out steps to stanch the flow of political misinformation on their respective platforms, it appears that there's one way to get around it: paying for it. In the past two weeks, lies have run rampant across the platforms. First came Donald Trump running attack ads across Twitter...

AdWeek News
Oct 16, 2019

Facebook Extends Its News Index for Media, Publisher Pages to India
Facebook is bringing its news index for media and publishers to India. The social network introduced the news index in September 2018 as a way to help determine which publishers should be included in its Ad Library for political and issue ads and content run by advertisers. Facebook said in a blog post that news...

AdWeek News
Oct 16, 2019

5 Movies That Altered Advertising and Marketing
Sometimes a movie is so great that it changes the way we think about film, storytelling and the world around us. For instance, Jaws, Star Wars and Jurassic Park are considered revolutionary because they forever altered how we think about film. Then there are the movies that may not have the staying power of something...

AdWeek News
Oct 16, 2019

Mutts4Trucks Connects Truck Drivers and Shelter Dogs
What do dog food and diesel engine oil have in common? Not much, but BBDO New York recently managed to find common ground between the two, all in the name of advertising. It all started when Mike Tunney, vice president and creative director at BBDO New York, was on a shoot in Las Vegas. During...

AdWeek News
Oct 16, 2019

Facebook Begins Testing Ads in the Groups Tab Feed
Facebook has been placing a great deal of emphasis on groups as part of its focus on community and its preparation for a future of private encrypted services, and now, the social network is exploring way to monetize that section of its platform. The social network said during its F8 developer conference in April that...

AdWeek News
Oct 16, 2019

The 4 Best TV Shows About Writers, According to Real Writers
Like it or not, Sex and the City's Carrie Bradshaw, played by Sarah Jessica Parker, is among the most memorable on-screen writers of the past two decades. Her world is aspirational more than it is realistic, but it's hard to deny that the series is entertaining. Not all writers are super fans, though. Here are...

AdWeek News
Oct 16, 2019

How Digital Media Could Help Decide the 2020 Election Winner
Digital media is poised for a major role in the 2020 election season. While we all know that elections are decided based on numerous factors, no one can deny that messages conveyed to would-be voters via media (whether it's paid, earned or owned) plays a major role in swaying the minds of the masses. Part...

AdWeek News
Oct 16, 2019

4 Ways the Media Can Survive the ‘Trump Bump' and Find Long-Term Growth
Faith in the media, they say, is at an all-time low. But perhaps there's light not only at the end but throughout this tunnel, as viewers and readers turn back to veteran media organizations to get reliable information. Some are even thanking President Trump for this turn of events. If you haven't heard of it...

AdWeek News
Oct 16, 2019

Julián Castro's Comment on Police Violence Was the Top-Tweeted Debate Moment
Juli?n Castro, who served as Secretary of Housing and Urban Development under former President Barack Obama, provided the most-tweeted moment of the fourth Democratic presidential candidates' debate Tuesday night. The most-tweeted moments during the event were: Castro saying, "Police violence is also gun violence" Former Vice President Joe Biden criticizes President Donald Trump's Syria policy...

AdWeek News
Oct 16, 2019

Giphy Arcade Lets Users Create and Share Giphy-Powered Microgames
Giphy launched Giphy Arcade, a new platform that allows users to play, create and share their own Giphy-powered microgames. Users can visit the Giphy Arcade web application on desktop browsers or mobile devices. The home screen features collections of microgames in game playlists, templates that visitors can use to create their own games and a...

AdWeek News
Oct 16, 2019

Here Are the Finalists for the Fourth Annual Shorty Social Good Awards
The finalists were revealed Wednesday morning for the Fourth Annual Shorty Social Good Awards. Nine new categories were added for 2019: accessibility, animations, arts and culture, cultural institution, games, global campaign, images, mental health and STEM. The Shorty Awards said the five most popular categories that brands built campaign around this year were: environment and...

AdWeek News
Oct 16, 2019

Syfy Enlists Fans to Create Terrifying Network Logo Promos for Halloween
Syfy tapped fans to help scare its audience during the Halloween season by creating promos that reveal the network's logo by paying homage to classic horror moments. The four winning 10- to 15-second animated videos, selected as part of Syfy's ongoing partnership with content creation platform Tongal, will begin airing on Syfy today and will...

AdWeek News
Oct 16, 2019

Syfy Enlists Fans to Create Terrifying Network Promos for Halloween
Syfy tapped fans to help scare its audience during the Halloween season by creating network promos that pay homage to classic horror moments. The four winning 10- to 15-second animated videos, selected as part of Syfy's ongoing "For the Fans, By the Fans" partnership with content creation platform Tongal, will begin airing on Syfy today...

AdWeek News
Oct 16, 2019

With Smirnoff ‘On Fire,' Diageo Looks to Launch Even More Beverage Brands
Nuno Teles, president of Diageo Beer Co., sees "unlimited" potential for growth of the company's beer and spirits brands. Teles says Guinness, first brewed in 1759, is up double digits while Smirnoff, including its line of hard seltzers, is "on fire." In the latest episode of Top of Mind, we sat down with Teles to...

AdWeek News
Oct 16, 2019

NBC News Plans to Double Original Podcasts in Deal with Wondery
NBC News and Wondery are teaming up to develop a slate of news and politics podcasts beginning in 2020. As part of a multiyear deal the companies will announce at the Interactive Advertising Bureau's annual Podcast Upfront event today, NBC News and Wondery will work together on news and politics podcast series based on reporting...

AdWeek News
Oct 16, 2019

Burger King's Surprise Deliveries; Dunkin's CMO Steps Down: Wednesday's First Things First
Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Burger King's Mascot Hand-Delivers Food Through Uber Eats What...

AdWeek News
Oct 16, 2019

Artists With Developmental Disabilities Partner With Industry Creatives, and Everyone Wins
Carlo Daleo skipped a job interview to participate in a special workshop with industry creatives in New York. Daleo was one of four artists from LAND Studio & Gallery, a day habilitation program for artists with developmental disabilities. Each of the artists teamed up with two other people from BBDO, Edelman, McCann Health or R/GA...

AdWeek News
Oct 16, 2019

Ad-Tech Experts Call for Third-Party Verification After the Death of the Cookie
The "death of the third-party cookie" is a popular narrative shaping contemporary ad tech, with public inquisition into the extent of online targeting--and tracking--of consumers causing controversy. Like it or not, the use of cookies, pieces of software that direct the flow of online ad spend by tracking audiences, is at the core of the...

AdWeek News
Oct 15, 2019

NBC Pulls Sunnyside From Schedule, Making It Fall TV's First Casualty
Sunnyside has become the first casualty of the new TV season. NBC is pulling the show from the schedule following Thursday's episode, which will be its fourth. In its place, NBC will bring back Will & Grace for its 11th and final season. That series will debut Thursday, Oct. 24 at 9:30 pm ET, taking...

AdWeek News
Oct 15, 2019

Twitter Explains Its Approach to Tweets by World Leaders
Twitter provided an update on its principles and approach to controversial tweets by world leaders, but its update was more of a blanket response to future decisions, as no actual policy changes were implemented. The social network said in a blog post that while yes-or-no binaries represent the ideal situation, these issues are often far...

AdWeek News
Oct 15, 2019

Dunkin' CMO Tony Weisman Steps Down
Tony Weisman, Dunkin's chief marketing officer, is stepping down from the role after only two years. In a post on LinkedIn, and then followed up by a corporate announcement, Weisman, whose last day will be Dec. 1, reflected on his accomplishments at the company, writing, "I am proud of what we accomplished over the past...

AdWeek News
Oct 15, 2019

Puma Joins Nike and Adidas in the Esports Apparel Sponsorship Chase
Esports and sports are intertwined. Sports owners are running esports teams, football players are streaming on Twitch, and sports leagues are bolstering their digital counterparts. But, until recently, the major sportswear companies had only been testing the esports waters. That's changing quickly. At the end of August, Adidas released a new clothing line featuring Fortnite...

AdWeek News
Oct 15, 2019

Instagram Further Tightens Third-Party Access to User Data
Instagram is deprecating its Basic Permission, which enables applications to read users' profile information and media, on March 2, 2020, in favor of its new Basic Display API (application-programming interface). The Facebook-owned photo- and video-sharing network said this marks the last update related to the Graph API migration it initially revealed in August 2017. The...

AdWeek News
Oct 15, 2019

Mozilla Shares 28 User Stories of YouTube's Recommendations Engine Leading Them Astray
Nonprofit Mozilla unveiled the YouTube Regrets website Tuesday to share 28 instances where the Google-owned video site's recommendations engine led people "down bizarre and dangerous paths," as vice president of advocacy Ashley Boyd put it in an email. Mozilla said it asked people for their #YouTubeRegrets and received hundreds of responses with tales of content...

AdWeek News
Oct 15, 2019

Nicole Kidman and Charlize Theron Take on Fox News in Bombshell Movie Trailer
Just a few months after Hollywood first tackled former Fox News CEO Roger Ailes and the sexual harassment allegations that led to his downfall, another project is playing out the controversy on the big screen. The upcoming movie Bombshell, which centers on the sexual harassment allegations made against Ailes by several female employees, dropped a...

AdWeek News
Oct 15, 2019

For Breaking Bad and Downton Abbey, Movies Are the New TV Revival
Early last year, the revival craze was in full swing among networks. Will & Grace returned to much success on NBC, Fox was rolling out a second revival season of The X-Files, CBS had placed a straight-to-series order for Murphy Brown, and ABC was preparing for Roseanne's big return. That left other networks and studios...

AdWeek News
Oct 15, 2019

Google Reveals Sustainability Initiatives During Launch of New Products
Sustainability shared the spotlight with Google's major hardware announcements at the search giant's annual new product event, Made By Google. The company, which first announced its sustainability efforts in August, highlighted its work today in New York City while revealing its latest products. The company revealed how it's using recycled materials in its products and...

AdWeek News
Oct 15, 2019

Adweek 2020: A Comprehensive Look at Political Branding
As November 2020 approaches, and the race for the White House heats up, Adweek will be covering politics every step of the way. We'll cover it from the Adweek perspective, meaning we'll watch the presidential candidates' messaging and pinpoint how that changes over time, in their advertising and campaign materials--from their slogan to their logo....

AdWeek News
Oct 15, 2019

Facebook Watch Updates Its Initiative of Partnering Publishers With Creators
Facebook provided an update on an initiative it is testing, in which it partnered up digital publishers with creators and public figures with established communities on the social network to create exclusive video content for its Facebook Watch video destination. The test began in the U.S. earlier this year, and it is being expanded to...

AdWeek News
Oct 15, 2019

Hulu Will Stream Tonight's Democratic Debate to All Subscribers for Free
Tonight's Democratic presidential debate is getting center stage on Hulu. The streaming service and CNN have partnered to offer up a livestream of the debate to all Hulu's subscribers for no additional charge, Hulu said. Any Hulu customer who has a subscription directly through Hulu will be able to access a livestream of CNN's broadcast...

AdWeek News
Oct 15, 2019

Walmart's In-Home Grocery Delivery Service Is Live
In-kitchen and in-garage grocery delivery is now available from Walmart in four locations: Pittsburgh, Pa., Kansas City, Mo., Kansas City, Kan., and Vero Beach, Fla. In a blog post, Walmart said over 1 million customers will be able to use the service. Before these consumers can avail themselves of in-kitchen and in-garage delivery, a rep...

AdWeek News
Oct 15, 2019

How Personalization and Targeted Ads Enable Election Meddling
Three years after the 2016 presidential election, America is still coming to grips with the chaotic circumstances that surrounded it. And whatever may happen in 2020, it cannot rival the historical significance of an event that was christened as "the first real internet election" by Politico. Representing the confluence of technology and culture at a...

AdWeek News
Oct 15, 2019

Will Ferrell and iHeart Media Are Getting Into the Funny Business Together
After raising the comedy bar on television and at the box office, Will Ferrell--actor, producer and occasional anchorman--is partnering with iHeartMedia to create a new comedy podcast network called Big Money Players Network. The company expects to create 10 podcasts over the next two years with "top comedic talent," who will contribute to both scripted...

AdWeek News
Oct 15, 2019

3 FX Shows That Pushed Boundaries Before HBO Existed
While HBO is credited with groundbreaking programming that changed television, it's easy to forget that FX was there, too. It's still changing television with shows like Atlanta, Pose, American Crime Story and Fosse/Verdon. But when FX launched in 1994, it was the scrappy sister to the premium companies. That was back when all anyone knew...

AdWeek News
Oct 15, 2019

Candidates Can Improve Their Visual Game and Stand Out in the 2020 Campaign
While soundbites provide the ubiquitous "gotcha" moment in politics, visual content remains the bread and butter for campaigns that are trying to position their candidates as approachable and authentic. From website hero images to Instagram selfies, visuals transcend the fickleness of the news cycle and provide a curated way for candidates to control the narrative...

AdWeek News
Oct 15, 2019

Instagram: Here's How to Use Templates in Stories
Instagram recently added a Create mode to Instagram Stories, which allows you to share posts that don't contain photos or videos. The Create mode has lots of different post options to choose from, such as "Templates" and "Poll," which allow you to create different kinds of posts to share on your profile. Our guide will...

AdWeek News
Oct 15, 2019

Ahead of National Period Day, ‘See Red' Argues for Menstruation Visibility
In more than 30 states across the U.S., menstrual products are subject to sales taxes since they are not deemed a necessity. One nonprofit is trying to change that via the first National Period Day. On Saturday, Oct. 19, Period.org will hold rallies nationwide to address the issue as well as call for greater access...

AdWeek News
Oct 15, 2019

Pinterest Adds More Transparency for Users at Feed and Pin Level
Pinterest is giving its users a clearer picture of why they are seeing the Pins that show up in their home feeds. Two features are rolling out Tuesday: a home feed tuner and Pin-level edit options and controls. Pinterest said in a blog post Tuesday that its top requests from Pinners include more control over...

AdWeek News
Oct 15, 2019

Executives Are Unhappy With Their Companies' Loyalty Programs
When seemingly every travel brand offers its own specialized loyalty program, industry leaders are finding it difficult to stand out. A new report in the Harvard Business Review found that corporate faith in loyalty programs might be weakening: 58% of executives surveyed believe their organization's approach to customer loyalty is ineffective. The report, which was...

AdWeek News
Oct 15, 2019

LinkedIn Adds 3 New Features for Page Admins
LinkedIn added three features to its pages Tuesday: employee notifications, kudos/team moments and a completion meter. Senior director of product management Rishi Jobanputra detailed the professional network's quarterly release for pages in a blog post. Brands can now help drive engagement on their public LinkedIn posts by alerting employees as soon as new content goes...

AdWeek News
Oct 15, 2019

Crackle's Parent Company Is Pushing Further into Original Content
Chicken Soup for the Soul Entertainment (CSS Entertainment), the media company that last year acquired a majority stake in the free ad-supported streaming service Crackle, is forming a venture to help deepen its original content slate on the platform. The new venture, Landmark Studio Group, will develop, produce and distribute television programming and films, CSS...

AdWeek News
Oct 15, 2019

The Most Fascinating Spokespeople of the Last 40 Years
As we continue to look back on 40 years of Adweek, we take time to reflect on how products got pitched, and by whom. Like when iconic actor and director Orson Welles closed out his otherwise stellar career by hawking budget wine brand Paul Masson. Or when Ivana Trump (the president's first wife) pitched for...

AdWeek News
Oct 15, 2019

Burger King's Mascot Hand-Delivers Food Through Uber Eats
Hundreds of Los Angeles residents were likely startled to see the plastic perma-grin of Burger King's mascot in their home security screens as they collected recent Uber Eats orders. The King made "several hundred" such Uber Eats runs to L.A.-area homes with Amazon Ring doorbell cameras as part of a MullenLowe-led campaign to promote a...

AdWeek News
Oct 15, 2019

If Only the MTA Was This Fast; Big Winners of Disney's Media Account: Tuesday's First Things First
Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. This Subway Can't Make Your Commute Less Annoying, But...

AdWeek News
Oct 15, 2019

Amazon's Share of Search Ad Spend Forecast to Grow 30% in 2019
Amazon's fortunes in the online advertising market continue to rise. The retail giant is the No. 2 destination for sponsored search ad dollars--albeit a distant second place behind Google. Almost three-quarters (73.1%) of U.S. search ad dollars are spent with Google, which is on course to pocket $40.3 billion in revenue from such activity this...

AdWeek News
Oct 14, 2019

The ‘Magic' Behind Drawing and Erasing on Etch A Sketch
An admitted beginner in Etch A Sketch artwork until a few years ago, Arlene Biran created a respectable-looking Labrador retriever on the iconic drawing toy during a recent phone interview. "If you practice, you will get better," she said. "And it makes you feel proud when you've finished." Biran, vp, marketing and global business lead...

AdWeek News
Oct 14, 2019

Social Platforms Are Increasingly Experimenting With Audience Networks
There's a good chance that the ads you're seeing on your favorite site or in your favorite app come courtesy of Twitter--or Facebook or LinkedIn. Thanks to audience networks--partnerships that platforms have with third-party apps and publisher sites--companies can offer marketers the chance to expand targeting capabilities. In a lot of ways, they offer perks...

AdWeek News
Oct 14, 2019

It Started With a 7-Up Salad for Viral Video Star Kalen Allen
It all started with a bowl of 7-Up Salad in 2017--a combination of soda, marshmallows, lime Jell-O, cream cheese and a slew of other ingredients--or as Kalen Allen ended up describing "a stomachache waiting to happen." A recipe tutorial caught the eye of the Temple University student, who made a cheeky reaction video. You may...

AdWeek News
Oct 14, 2019

Employee Protests Are on the Rise at Retailers Like Amazon and Walmart
With a rallying cry of "We are humans, not robots," workers in Amazon's warehouses have walked out multiple times this year over issues like a 30-hour-per-week cap and working conditions. While a spokesperson for the National Labor Relations Board said it does not track employee protests, staff at retailers like Amazon, Walmart, Wayfair and Whole...

AdWeek News
Oct 14, 2019

This Subway Can't Make Your Commute Less Annoying, But Promises to Make It Shorter
Morning commutes can be notoriously bad. And riders of Copenhagen's newest high-tech commuter line are not immune to the cast of characters that can make them genuinely cringeworthy. The good news? You'll know exactly how long it will take to get off the train. Exhibit No. 1: This morning-after party gal is like: "Bed, aspirin,...

AdWeek News
Oct 14, 2019

Facebook Balks at EU Court of Justice Ruling on Removing Content Globally
Facebook responded to a ruling last week by the Court of Justice of the European Union enabling any single EU nation to order the removal of content from the social network not just in that nation, but globally. Vice president of global policy management Monika Bickert explained in a Newsroom post that the ruling was...

AdWeek News
Oct 14, 2019

Reddit and Snapchat Roll Out a Content Sharing Integration on iOS
Reddit is now integrated with Snapchat, enabling users of the messaging application to share Reddit posts directly via the Snapchat camera. The integration is available to iOS users starting Monday, with Android to be added soon. Content can only be shared from communities that are safe for work and in good standing with Reddit. Redditors...

AdWeek News
Oct 14, 2019

Most TV Viewers Wait to Stream a Show Rather Than Watch Ads
Americans are happy to wait to watch new seasons of their favorite television shows until they arrive on streaming platforms if it means skipping commercials. A survey from ItsWorthMore, a company that buys back used electronic devices, found that 67.4% of respondents wait to watch television programming until it lands on a streaming service because...

AdWeek News
Oct 14, 2019

Tom Townsend Served as a Model of Love and Kindness for Our Industry to Aspire Toward
Most people reading this will not know the name Tom Townsend. Among his many enviable qualities was humility. You certainly wouldn't have known about him or his work from anything he did to promote it. Still, you should know Tom for his advertising legacy--and so much more. Tom was an accomplished creative leader in advertising....

AdWeek News
Oct 14, 2019

5 Video Marketing Lessons Brands Can Learn From the Gaming Industry
The gaming industry is one of the most revolutionary and innovative fields around, and with the competition being so fierce, it has no choice but to be. Looking at some of the gaming giants, here are five lessons brands can take away and implement in their marketing strategies. Create a community Fortnite's evolution over the...

AdWeek News
Oct 14, 2019

Omnicom and Publicis Groupe Big Winners in $2.2 Billion Disney Media Review
The happiest client on Earth has shifted its global media business. Disney concluded the global media review it launched back in May by sending the majority of the account to Omnicom and Publicis Groupe. The review, conducted by MediaLink, initially included six agencies from across four holding companies, as well as independent media agency Horizon....

AdWeek News
Oct 14, 2019

Cannabis Darling Charlotte's Web Wants You to Know Hemp Is Great, Too
Two pop culture icons, street artist Shepard Fairey and a pot leaf, come together on giant billboards that rolled out last week. There's no company logo on the illustrations, just two lines of text--"Trust the Earth" and "Hemp for Natural Health"--so they require a little explaining. The art is the centerpiece of the first national...

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