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Dec 11, 2019
Adam Petrick says his degree in theater set him up for his role of a lifetime. After roles in project management, ecommerce and even a stint in China, Petrick is currently global director of brand and marketing at Puma. Even after two decades with the brand, he's excited to be learning more about leveraging data...
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Dec 11, 2019
Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Now There's a Popeyes Christmas Sweater to Match Your...
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Dec 11, 2019
After rounding up 2019's 10 best TV shows, it's time to spotlight new series in their first year that were impressively able to stand out among an unprecedented glut of broadcast, cable and streaming content. Click here for more coverage. With the streaming wars upon us, freshman series have no room for error: If they...
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Dec 11, 2019
Popeyes announced today that it has partnered with UglyChristmasSweater.com to create the perfect seasonal attire for the dedicated poultry fiend in the family: a bright orange, chicken sandwich-themed holiday sweater. Building off of a big year on social, Popeyes is looking to prolong the wave of popularity that was sparked by a new chicken sandwich...
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Dec 10, 2019
It's not always sunny in Menlo Park, Calif., as Facebook slipped from No. 1 on job and recruiting site Glassdoor's list of Best Places to Work in 2018 to No. 7 on the 2019 list, followed by a plummet to No. 23 on the just-released Best Places to Work in 2020 list. LinkedIn took a...
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Dec 10, 2019
Facebook responded to October's open letter regarding its plans to implement end-to-end encryption across all of its messaging services. The October letter was addressed to Facebook CEO Mark Zuckerberg by U.S. Attorney General William Barr, Australian Minister for Home Affairs Peter Dutton, then-acting U.S. Secretary of Homeland Security Kevin McAleenan and U.K. Secretary of State...
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Dec 10, 2019
Maurice Saatchi, who co-founded M&C Saatchi in 1995, is leaving the agency alongside three non-executive directors. In addition to Saatchi, who served as executive director, Lorna Tilbian, Michael Dobbs and Michael Peat are departing. Their departures come amid an accounting scandal, as an independent review by PwC uncovered errors to the tune of 11.6 million...
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Dec 10, 2019
In the latest round of media layoffs that seem to come monthly, Verizon Media Group plans to let 150 employees go this week. The layoffs were first reported by CNN Business. It's unclear where exactly those cuts are going to come from, but Verizon owns brands like Yahoo, HuffPost, TechCrunch, Autoblog and Makers. At the...
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Dec 10, 2019
For the third straight year, Flamin' Hot Cheetos is the nation's favorite snack brand, according to sales data from goPuff, an app-based delivery service that offers more than 2,500 products from 150 facilities located across the country. Reviewing orders between November 2018 and November 2019, the crunchy version of Flamin' Hot Cheetos beat out rival...
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Dec 10, 2019
An animated short features doe-eyed Sam, two kittens named Tick and Tock and a mysterious shop owner, who all come together in "The Time Shop." All it needs to make it into a Disney movie is a musical number about building a snowman. The two-minute commercial focuses on the message of spending time with loved...
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Dec 10, 2019
Outerwear brand Noize is a relative newcomer to the steadily growing environmentally conscious fashion industry, but it has lofty goals: disrupting the fast fashion landscape. The brand's vegan puffer jackets and cruelty-free parkas (sold online and at major retailers) are built to withstand Canadian levels of wintry weather with fills entirely made of recycled plastic...
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Dec 10, 2019
Next year, advertisers won't have to attend separate upfront presentations for WarnerMedia and Xandr. The two AT&T-owned companies will combine forces during the 2020 Upfronts in a presentation intended to highlight the companies' existing and future advertising capabilities along with new programming, the companies announced Tuesday. "May 13 will be a culmination of two years...
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Dec 10, 2019
Sports Illustrated named Megan Rapinoe its 2019 Sportsperson of the Year during a Monday night gala, the first event organized by Authentic Brands Group since it acquired the publication's intellectual property in May from Meredith Corp. If you didn't already know, Rapinoe is the outspoken star of the U.S. Women's National Soccer Team, who helped...
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Dec 10, 2019
Facebook introduced several new features for its Portal video-calling devices, which users should start seeing Tuesday. Portal owners can now login to their devices via their WhatsApp accounts in order to make video calls and access features including Story Time, meaning Facebook accounts are no longer a requirement for those features. However, other features on...
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Dec 10, 2019
Eight months away from the 2020 Summer Olympics in Tokyo, NBCUniversal has sold more than $1 billion in ad sales, NBC Sports Group evp of advertising sales Dan Lovinger said today. The progress in ad sales, which Lovinger revealed in a call with reporters today, means that NBCUniversal is well on its way to surpass...
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Dec 10, 2019
The holding group model is broken. Accenture Interactive, S4 Capital and You & Mr. Jones have capitalized the disruption occupying a niche in the market. Today, You & Mr. Jones, the agency and investment group, unveiled a $200 million funding round to a valuation of $1.3 billion. Founded in 2015, David Jones, formerly the global...
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Dec 10, 2019
Twitter revealed its 2019 list of best brand tweets, with this year's edition focused on the best creative launches. The social network teamed up with management consulting firm Bain & Company on a survey of 650 marketing executives earlier this year, finding that launch leaders--the top 15% of respondents who reported financially successful launches--were 2.3...
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Dec 10, 2019
Today, Adobe Stock released its annual Visual Trends Forecast, attempting to predict the emergent visual trends marketers should expect to see and embrace in 2020. This time, the report is part of the company's first Creative Trends program, which includes two new reports on graphic design and motion graphics that will be released later this...
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Dec 10, 2019
This past Cyber Weekend, which saw $7.5 billion in online sales alone, one marketing slogan cluttered inboxes across the country: "Black Friday Starts Now." Direct-to-consumer brands, once known for abstaining from the mass retail holiday Amazon affectionately calls the Turkey Five, jumped in whole-hog this year (or continued from years past). Take beauty brand Glossier,...
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Dec 10, 2019
Another media acquisition is afoot. Bloomberg Media intends to purchase CityLab, a brand from The Atlantic that was created in 2011 as a standalone website devoted to covering cities and how they are innovating for the future. The transaction is expected to close by the end of the year, and financial terms of the arrangement...
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Dec 10, 2019
PepsiCo CMO of global beverages Roberto Rios has joined frozen food purveyor Schwan's Company as its first chief marketer last month, the company announced Monday. Rios brings 25 years of marketing experience in the global consumer foods industry to Schwan's, which sold an 80% stake last year to top South Korean food company CJ CheilJedang....
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Dec 10, 2019
Scaling any business is important, and nobody knows that better than the Tooth Fairy. She's been a solo entrepreneur for ages, converting millions of children's teeth into cash with nary an executive assistant. But those days are over now, thanks to a marketing tactic that has finally taken her business from struggling LLC to publicly...
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Dec 10, 2019
Huge initially created Hooha, the world's first smart tampon dispenser that launched in March, to provide an alternative to the antiquated, coin-operated vending machines often found in public restrooms. But the text-activated device was also based on an employee's idea to emphasize why the tech industry should include more women in product development, especially for...
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Dec 10, 2019
As the backlash against fast-fashion claims yet another victim in Forever 21's bankruptcy, H&M's CEO Karl-Johan Persson has spoken out about his concerns for a culture of shaming consumers that blames them for abandoning fashion brands. However, the state of fashion today is symptomatic of a shift toward healthier purchasing habits. Consumers are beginning to...
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Dec 10, 2019
By default, when you listen to content on Spotify while using headphones, the application will play feedback sounds as you control what you're listening to. However, did you know that you can turn these sounds off if you don't want to hear them? Our guide will show you how this is done. Note: These screenshots...
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Dec 10, 2019
Pinterest took the wraps off the 2020 version of its annual Pinterest 100 list of emerging trends to watch in the coming year. The company said in a blog post, "Our data tells us that more than ever, people are thinking and acting globally and sustainably. They're staying home to work, entertain or be entertained,...
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Dec 10, 2019
Lawyers for Amazon's cloud computing arm, Amazon Web Services, filed a 103-page document in U.S. federal claims court to protest the U.S. Department of Defense awarding its $10 billion Joint Enterprise Defense Infrastructure (JEDI) contract to Microsoft. Citing intervention by President Donald Trump and his personal vendetta against Amazon and its founder, Jeff Bezos, the...
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Dec 10, 2019
Pinterest launched a new tool Tuesday called Pinterest Trends that enables people to access the platform's top search keywords in the U.S. over the past 12 months. Pinterest Trends, which is currently in beta, has begun rolling out on desktop in the U.S. and will eventually be extended worldwide. Starting in early January, anyone will...
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Dec 10, 2019
Facebook wants its advertisers to lean into the augmented reality craze. Following the rollout of a suite of interactive ads this past September, the social giant announced today the addition of its augmented reality engine, Spark AR, to its ad manager. With this capability, advertisers worldwide can now create an AR effect within the free-to-use...
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Dec 10, 2019
Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Walmart Pulls Cocaine-Themed Third-Party Holiday Sweaters From Its Canadian...
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Dec 10, 2019
With Peak TV still not close to peaking--the number of scripted series airing this year likely topped 500 for the first time ever, and is expected to rise even higher in 2020--it's impossible not to feel overwhelmed by the endless onslaught of new content that arrives on a daily basis. Click here to read more....
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Dec 09, 2019
Twitter revealed its 2019 Year on Twitter list Monday, sharing its data via tweets and a blog post. The most retweeted tweets worldwide were: Let's set a world record together and get the most retweeted tweet on Twitter. Beating the current world record held by Yusaku Maezawa @yousuck2020 (5.3 million!) We got this ???? pic.twitter.com/VkMPwJo9GI...
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Dec 09, 2019
Away, the direct-to-consumer luggage brand beloved by celebrities and influencers, appointed current COO of Lululemon Stuart Haselden as its new chief executive officer, a spokesperson for the company confirmed to Adweek. Haselden may be seen as a calming force coming in to lead the brand, which has been at the center of a deluge of...
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Dec 09, 2019
According to Nielsen, women consume dozens of hours of media a week. Within that consumption come ads, so the research firm also looked at how ads influence women to try new products in a disparate age of brand disloyalty. Data shows women are really looking for proven value, and are likely to be heavily influenced...
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Dec 09, 2019
If the annals of branding prove one maxim over and over, it's this: The best ideas often hit when you least expect. Case in point: the kitchen of a Kansas City, Mo., adman named Bob Bernstein. It was sometime in 1975. His agency, Bernstein-Rein, was sitting on a prestigious regional account for McDonald's, which had...
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Dec 09, 2019
When she was in the third grade, Rashida Jones, now svp of specials, NBC News and MSNBC, knew she wanted to be a writer. She thought her future was as an English teacher or in print journalism and spent high school looking for new ways to tell stories. It wasn't until she reached college, however,...
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Dec 09, 2019
In February, Google will begin implementing the seismic changes to how it treats cookies in its browser, first announced in May, as part of its Chrome 80 rollout. And while this does not go as far as Apple's prohibition of third-party cookies, some argue that it signifies the end of an era. Add to this...
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Dec 09, 2019
For decades, advertising worshipped a consistent pantheon of dapper demigods. They founded scrappy agencies that became global juggernauts, several wrote books with their own names in the titles and most left behind legacies of inspirational leadership speckled with quotable witticisms. But do names like Bill Bernbach, Leo Burnett, Jay Chiat and David Ogilvy--or the many...
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Dec 09, 2019
Influence wasn't always quantifiable. Sure, celebrities and models could sell magazines, and there's no question that Oscar-winning actors, superhuman athletes, chart-topping musicians and globally known politicians can convince people how to think (or to buy certain products). But the idea of influence as a measurable metric is a newer phenomenon, one predicated by normal people...
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Dec 09, 2019
In addition to shopping for groceries on InstaCart, ordering an Uber ride, streaming tunes on Spotify, keeping an eye on Ring security cams and even ordering delivery on GrubHub, you can now keep your thirst for knowledge on tap on the Samsung's Family Hub Smart Refrigerators. Take oxymoron, Merriam-Webster's Word of the Day, for example....
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Dec 09, 2019
On Black Friday, Benjamin Witte, founder and CEO of CBD-infused beverage brand Recess, promoted his product on Instagram. The problem was that Instagram prohibits brands from advertising products that contain CBD. "Any products that contain ingestible hemp and/or CBD are not currently allowed, nor any products that allude to psychoactive effects," a spokesperson at Instagram...
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Dec 09, 2019
On Black Friday, Benjamin Witte, founder and CEO of CBD-infused beverage brand Recess, promoted his product on Instagram. The problem: Instagram prohibits brands from advertising products that contain the cannabis-derived compound cannabidiol, more commonly known as CBD. "Any products that contain ingestible Hemp and/or CBD are not currently allowed, nor any products that allude to...
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Dec 09, 2019
Snapchat is releasing a new feature on iOS and Android Dec. 18 that enables users to add their faces to popular memes and create short, looping videos. Cameo will make its debut with 150 meme options, and Snapchat said more will be added weekly. If two Snapchatters have Cameo set up, they can team up...
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Dec 09, 2019
Video creation and sharing application TikTok boarded the 2019 wrap-up train with its release of the annual TikTok Top 100 Monday. The company said in a blog post, "TikTok has become a cultural phenomenon because no matter who you are or what makes you smile, you'll always find quick, joyful and eccentric videos that you...
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Dec 09, 2019
Walmart Canada has removed several pieces of holiday attire for sale by third-party vendors from its online store after customer complaints, according to Canadian news outlet Global News. One of those festive wearables was a Christmas sweater sold by a company called Fun Wear featuring a crudely drawn Santa Claus sitting in front of what...
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Dec 09, 2019
The rule of thumb for budget-conscious travelers looking for a deal is to book their flights on a Tuesday. But is that still good advice? The roots of this rule can be traced to a more analog era, when airlines would refresh their ticket prices on Tuesdays. Now, the price of a ticket can change...
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Dec 09, 2019
Why would anyone pay $5.5 million for a white T-shirt? It's not even bedazzled! Fashion giant Diesel, no stranger to stunt marketing, has launched a line of simple cotton shirts as a high-profile ruse. The apparel is just the window dressing, if you will, to the main attraction: the first Diesel-branded condo complex in Miami's...
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Dec 09, 2019
Lufthansa kicked off its #SayYesToTheWorld DM Destination contest on its Instagram account. Starting Monday, the airline will post images of nine "surprising" international locations that it flies to--including Amsterdam, Cairo and Tel Aviv--and Instagrammers can send messages to @lufthansa_usa via Instagram Direct explaining why they want to "say yes" to that destination. Representatives from Lufthansa...
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Dec 09, 2019
'Tis the season for big-budget holiday commercials that string together twinkly lights and heartfelt narratives into striking blockbuster worthy spots. Get ready to feel the dazzling splendor of Yuletide marketing with our pick of the holiday's best ads so far--and don't forget to have a box of tissues handy: 1. Aldi | "The Leafy Blinders"...
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Dec 09, 2019
The Turkey Five, a nickname for the days spanning Thanksgiving, Black Friday, Small Business Saturday, Super Sunday and Cyber Monday, isn't totally accurate anymore. It's now missing one increasingly important shopping holiday: Green Wednesday, the day before Thanksgiving when the cannabis industry has been seeing strong year-over-year growth in retail sales. With cannabis legalized in...
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Dec 09, 2019
This is Demystifying Gen Z, a video series produced in partnership Wayv where we sit down with Gen Z to get answers to marketers' most pressing questions about the next generation of consumers. In past episodes, we've covered content consumption habits, their thoughts on the retail experience, the state of brand loyalty and effective advertising....
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Dec 09, 2019
OpenAP has been dealt some blows by recent media mega-mergers, but the audience targeting platform is getting a big boost from last week's union between CBS and Viacom, which helped create the consortium back in 2017. CBS is officially joining the consortium following its recent recombination with Viacom. As a result, the broadcast network and...
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Dec 09, 2019
By default, Spotify will automatically play "similar songs" when your current music ends. However, did you know you have the option to turn this "Autoplay" feature off? Our guide will show you how this is done. Note: These screenshots were captured in the Spotify application on iOS. Step 1: On the Spotify home screen, tap...
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Dec 09, 2019
You've probably seen the much-maligned Peloton ad by now. But what was it about the spot, which has spawned countless Peloton Wife memes, that made it go viral--in all the wrong ways? What might it mean for the brand, and what are the lessons learned? On this week's episode of Yeah, That's Probably an Ad,...
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Dec 09, 2019
Netflix had a very good morning as the Hollywood Foreign Press Association unveiled its nominations for the 77th annual Golden Globe Awards. The streaming service dominated with both the TV and film categories, with 17 nominations apiece, for a total of 34 overall. The other streaming services were also well represented: Hulu and Amazon Prime...
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Dec 09, 2019
When Lord & Taylor closed its Fifth Avenue flagship in New York last year, it felt like the end of an era. After all, New York's storied Fifth Avenue also saw the closure of Henri Bendel in 2018 and now this year, Barney's is facing the same fate. But, like other once storied retail brands,...
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Dec 09, 2019
For the first time, digital ad sales will account for more than half of global ad sales at $306 billion, according to a new Magna report forecasting ad spend. While digital ad sales continued to grow by double digits, it might level off soon, as the industry has seen an overall decrease in ad spend...
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Dec 09, 2019
Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Editor's Letter: A Look Back (and Ahead) at Marketing...
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Dec 09, 2019
Mention of Kara Swisher's name has long intimidated the elite of Silicon Valley, where the preeminent tech journalist is famous for her tenacity and larger-than-life personality. Recode Decode, her thrice-weekly podcast for Vox Media, has extended that talent for candid conversation beyond the inside baseball of the tech industry and established itself as a premier...
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Dec 09, 2019
If it feels like the world of podcasts has become bafflingly large, that's probably because it has. This year, an estimated 14 million more Americans--a 23% increase over 2018--became weekly podcast listeners, and the industry reached a milestone moment as 51% of Americans said they've listened to podcasts, according to Edison Research's annual "Infinite Dial"...
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Dec 09, 2019
IHOP wants TikTok users to let its syrups do the talking or, more accurately, the singing. The restaurant chain kicked off its first-ever TikTok challenge Monday, #SyrupTurnUp. TikTok users are encouraged to have their IHOP syrup bottles "sing" along to its frenzied version of holiday classic "Silent Night," called, "Not So Silent Night." Dancing and...
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Dec 08, 2019
This article is part of a series celebrating our being 40 Years Bold, highlighting four decades--and counting--of Adweek, whose editors look back at notable news, trends and people, and at what could be in store for the next 40 years. The mission was to sell a train. So they got in a car and drove...
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Dec 08, 2019
Thirty-five years ago, Adweek revealed findings from a shocking survey showing that women in advertising were making 67% of what men earned. So, how are we doing today? Unfortunately, things haven't changed all that much. Women on average make 82% of what men do, and many women of color make even less (black women, for...
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Dec 08, 2019
This article is part of a series celebrating our being 40 Years Bold, highlighting four decades--and counting--of Adweek, whose editors look back at notable news, trends and people, and at what could be in store for the next 40 years. In January 1991, as the Gulf War's Operation Desert Storm was underway, my family and...
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Dec 08, 2019
This article is part of a series celebrating our being 40 Years Bold, highlighting four decades--and counting--of Adweek, whose editors look back at notable news, trends and people, and at what could be in store for the next 40 years. "I swear my phone is listening to me," said everyone with a smartphone. And they're...
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Dec 08, 2019
Advertising--perhaps business, period--has historically been a fraternity house and, well, to a great degree it still is. But while women have finally begun getting a well-earned spotlight in recent years, Adweek was on the lookout for female talent from the start. We might not have written about as many influential women as we should have,...
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Dec 08, 2019
Adweek breathed its first breath on Nov. 19, 1979. It also came close to it being its last. At 3 a.m. on that date alarms at the Norad missile command center in Colorado sounded a full-scale nuclear attack was underway. Defense analysts' computers showed 250 Soviet nuclear missiles bearing down on the United States. One...
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Dec 08, 2019
This article is part of a series celebrating our being 40 Years Bold, highlighting four decades--and counting--of Adweek, whose editors look back at notable news, trends and people, and at what could be in store for the next 40 years. Our 20s are a transitional time. We leave the confines of our parents' rule and...
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Dec 08, 2019
This article is part of a series celebrating our being 40 Years Bold, highlighting four decades--and counting--of Adweek, whose editors look back at notable news, trends and people, and at what could be in store for the next 40 years. If you are a human adult participating in today's world, I have some bad news...
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Dec 08, 2019
On a chilly night in November 1977, Time Inc. veteran Jack Thomas invited his old friend Pen Tudor out to dinner in New York. Thomas had a business venture he wanted to discuss. A Los Angeles-based publisher was looking to sell three regional trade papers aimed at ad executives: Advertising News of New York, Serving...
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Dec 08, 2019
Thank you, Mr. Bernbach. In the late '60s and early '70s, a creative revolution was going on in New York. Agency Doyle Dane Bernbach was dramatically changing the advertising business forever. The revolution was being led by Bill Bernbach, Roy Grace, Helmut Krone, George Lois, Phyllis Robinson, Mary Wells and agency Scali, McCabe, Sloves. They...
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Dec 06, 2019
It spurred a million think pieces and spoofs, and it's the current enfant terrible of ... er, terrible advertising. Yes, we're talking about that Peloton ad that people either can't get enough of or get away from fast enough. There's been all kinds of backlash about the pandering, sexist vibe the spot gives off and...
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Dec 06, 2019
U.S. airlines had a healthy third quarter, with a 21.5% increase over last year's earnings from the same time period according to third-quarter airline financial data released today by the Bureau of Transportation Statistics. More significantly, it's the 26th consecutive quarter that airlines have posted an after-tax profit and the 34th consecutive quarter of pre-tax...
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Dec 06, 2019
PepsiCo's Mountain Dew is running an ad during Super Bowl 54, according to people familiar with the matter. The spot will mark Mountain Dew's return to the Big Game after sitting out this past year. Its parent company PepsiCo, which has served as the Super Bowl's halftime sponsor since 2012, aired ads for Pepsi, Doritos...
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Dec 06, 2019
Facebook released three updates to its reporting features to help businesses get a better handle on how their campaigns are performing during the holiday shopping season. The social network's new cross-account reporting option will enable brands to see metrics including reach, impressions and conversions across multiple ad accounts. The new feature also includes de-duplicated reach,...
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Dec 06, 2019
If you don't think condiments get their proper due, Sir Kensington's has a magazine for you with Sandwich, a quarterly publication that aims to explore modern society through a fun, food-based lens. The New York-based condiment maker, part of the Unilever family, released the first issue last month, dedicated to the BLT. It features an...
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Dec 06, 2019
The NFL isn't known for being easy on players' bodies or brains. But a new health and safety initiative in partnership with Amazon Web Services hopes a simulated player will help the league better predict the risk of player injuries and, hopefully, prevent them. The NFL will work with Amazon's cloud computing unit to develop...
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Dec 06, 2019
Fans of The L Word will soon see characters such as Bette (Jennifer Beals), Alice (Leisha Hailey) and Shane (Kate Moennig) grace their screens again in The L Word: Generation Q, Showtime's reboot of the drama series that premieres Sunday. To celebrate the return of the series--which follows the lives of a group of lesbians,...
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Dec 06, 2019
David Shim, who joined the location-based technology platform Foursquare as president in June, has been elevated to CEO and added to the board of directors, the company announced today. Current CEO Jeff Glueck is leaving Foursquare at year's end to explore new opportunities. Shim had been founder and CEO of Placed, which was established in...
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Dec 06, 2019
Spotify is splashing huge Bonnie Tyler heads and horses in cowboy boots across billboards for its annual year-end Wrapped campaign, which rolled out on Dec. 5. This year it's not just looking back on 2019; it's looking back on an entire decade. And what did the world listen to over the past 10 years, asks...
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Dec 06, 2019
Watch out, Clark Griswold. The Federal Aviation Administration just issued a warning against holiday "laser light displays" aimed at the sky, which can interfere with pilots' vision. Between Jan. 1 and Nov. 23, the agency recorded 5,486 "laser incidents," up from 4,949 in 2018. That total includes both holiday lights and laser pointers. The FAA...
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Dec 06, 2019
Did you know that Spotify allows you to control the volume of the content you play outside of just using a volume bar? The platform also allows you to set your overall "volume level" by selecting "loud," "normal" or "quiet." Our guide will show you how to change your volume level setting from within the...
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Dec 06, 2019
Netflix's most high-profile movie yet--the gangster epic The Irishman, directed by Martin Scorsese and starring Robert De Niro and Al Pacino--had a strong debut, with 13.2 million U.S. accounts streaming the film in its five days, according to Nielsen. The 3.5-hour drama averaged nearly 2.6 million U.S. viewers on its premiere date, Wednesday, Nov. 27....
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Dec 06, 2019
As we turn the corner into a new decade, marketers and brand builders are poised to enter a new era of design. Building on current styles and taking totally fresh artistic direction, designers around the world are pushing the boundaries in an effort to define the key design traits of the next 10 years. Nowhere...
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Dec 06, 2019
In 2019, key players in the complex world of programmatic have taken major strides toward greater simplicity and transparency for buyers. In fact, Google's recent decision to adopt a first-price model has added pressure to programmatic traders to simplify the state of auction dynamics and shed the inefficiencies of second-price auctions. For years, second-price auctions...
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Dec 06, 2019
United Airlines, the world's third-largest airline, announced late Thursday night that current CEO Oscar Munoz will transition to the role of executive chairman of the board of directors. Current United president Scott Kirby will take his place, stepping into the chief executive role by May 2020, according to a statement from the airline. Munoz, who...
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Dec 06, 2019
As the streaming wars intensify, viewers are starting to adjust their consumption habits accordingly, and there's new data to prove it. About half of consumers polled in a new survey say they intend on subscribing to new OTT services--but about two-thirds of that group say they'll downgrade or cancel one of their existing video services...
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Dec 06, 2019
Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. A Letter From Our Executive Editor: What's Ahead for...
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Dec 05, 2019
Beauty vlogger and makeup artist James Charles had the top trending YouTube video of 2019 in the U.S., while Old Town Road topped the music video charts. YouTube shared the 2019 edition of its YouTube Rewind year-end wrap-up Thursday, hoping to avoid a similar scenario to last year's, which ended up tallying the most dislikes...
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Dec 05, 2019
In Xfinity's nostalgic, four-minute holiday ad that debuted on Thanksgiving, E.T. returns to Earth to reunite with Elliot and connect with Elliot's kids. And while you may have noticed several props that harken back to the original film, we bet you didn't get every single one. According to Xfinity, there are more than 30 Easter...
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Dec 05, 2019
Sales and marketing agency Acosta, Inc. filed for Chapter 11 bankruptcy in Delaware on Dec. 1 in a deal with creditors that will convert $3 billion of debt into equity. The Jacksonville-based company, which has worked with major brands like Campbell's, Coca-Cola, Kellogg's, Kraft Heinz and other leading consumer goods brands, argued that several factors--both...
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Dec 05, 2019
Ad tech will need to reinvent itself or die, and anyone fighting the global wave of privacy-centric legislation that's sweeping the digital media sector will ultimately lose. That's the belief of Thomas Pasquet, co-founder and co-CEO of Ogury, an ad-tech company that today announced it had raised $50 million for its "marketing engine driven by...
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Dec 05, 2019
"I'll Be Home for Christmas" has been one of the holiday season's most heartbreaking songs since it was written in 1943 to honor U.S. soldiers separated from their families by World War II. Thanks to the song's title and descriptive lyrics about festive decorations, it's easy to forget the caveat that haunts the end of...
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Dec 05, 2019
Imagine the kind of legacy one would have to build in order for even its mere silhouette--ostensibly, the vaguest of likeness--to be instantly identifiable. For example, Alfred Hitchcock and the original Charlie's Angels lineup have two of the most famous profiles in pop culture. It's not just about being distinctive, but possessing the longevity that...
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Dec 05, 2019
Pantone believes a familiar color will take the spotlight in the first year of the new decade: Classic Blue. The color standards and forecasting company announced the hue, officially named Pantone 19-4052, as the Color of the Year for 2020 on Wednesday. The reveal marks a bold switch from 2019's Living Coral and other brighter...
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Dec 05, 2019
It's 2019 and the Gen Zers are Ok Boomer-ing en masse online and reportedly on the streets. Meanwhile, media has deemed Gen X a "so-so" mess and claims the millenials are doomed. Needless to say, it's been tough for generations to make peace with each other this year, considering we've spent most of it pointing...
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Dec 05, 2019
What were Amazon's more than 100 million Prime members doing with their ever-faster shipping and ad-free streaming this year? The Best of Prime 2019 list is out with all the details. The report remains slim on specifics like, say, an updated membership figure (it was last reported in April 2018), beyond noting that it added...
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Dec 05, 2019
Home Depot is making over its tagline to "How doers get more done." According to a statement from the home improvement retailer, the new catchphrase will be touted in a robust digital campaign, social media and via a series of television ads that will run in the weeks and months ahead, beginning with the SEC...
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Dec 05, 2019
Home Depot is making over its tagline to "How doers get more done." According to a statement from the home improvement retailer, the new catchphrase will be touted in a robust digital campaign, social media and via a series of television ads that will run in the weeks and months ahead, beginning with the SEC...
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Dec 05, 2019
Fraudulent ads are an ongoing problem for social media platforms, but crackdowns can be difficult. However, Facebook announced it's escalated one of those battles to a lawsuit. On Thursday, the social network announced legal action against China-based ILikeAd Media International Company, as well as a marketer and developer working for the firm, over malware created...
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