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Jun 26, 2019
Investors who scooped up whatever was left of toy store Toys R Us in 2018 are hoping a new generation of children will want to be Toys R Us kids--and that the adults who shopped there when they were young still haven't grown up, much like those in its jingle. That's according to Bloomberg, which...
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Jun 26, 2019
For Charlotte Cho, co-founder of Soko Glam, a Korean beauty and skin-care ecommerce company, skin care is personal--and that's not just because she helped make the infamous Korean 10-step skin-care routine mainstream in the U.S. or literally wrote the book about it. Between Soko Glam, running the accompanying educational skin-care website The Klog and rolling...
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Jun 26, 2019
The National Rifle Association has halted "live TV" programming on NRATV, its online streaming network. CEO Wayne LaPierre said in a statement on the NRA's website that the organization is "undergoing a significant change in our communications strategy." The move marks the latest breakdown between the NRA and longtime agency Ackerman McQueen, which handled programming...
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Jun 26, 2019
Approximately 80% of display ad spend is now powered by ad tech, according to eMarketer, with the phrase "programmatic" rising from a niche term used by digital marketers in the late 2000s to a mainstay of contemporary marketing parlance. The initial sell is a no-brainer: using software and data to power ad targeting, thus increasing...
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Jun 26, 2019
It's no surprise that a cheesy used-car salesman like Howard Kleiner, sporting a man-pony, a Hawaiian shirt and a porn 'stache, would be into throwback gas guzzlers. For him, it's V8 or nothing, and if you pick the wrong vehicle on his lot, he may hand you a snide bumper sticker that says, "Carpool lanes...
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Jun 26, 2019
Around the corner from the main Palais at Cannes Lions is a meeting of uber experts, health and wellness leaders who work every day to fuel life-changing creativity. The major trends in their conference this year focused on a new age of inclusivity, unexpected new ways to get people involved in topics they might prefer...
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Jun 26, 2019
Details are starting to emerge about Amazon's fifth Prime Day, which will kick off July 15 at the stroke of midnight PT and, over the following 48 hours, become the longest-running Prime Day. Each year it gets a little bigger, a little longer and a little more star power. Yet even though Prime Day is...
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Jun 26, 2019
Workplace culture and compensation monitoring site Comparably released its lists this week of top CEOs for diversity and women, as well as best leadership teams overall. Comparably's diversity rankings were derived from ratings provided by non-Caucasian employees who anonymously rated their CEOs between June 7, 2018, and June 7, 2019, with a minimum of 75...
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Jun 26, 2019
Few food trends are as buzzy right now as plant-based meats, like the patties from Impossible Foods being added to menus at Krystal, Burger King and more. But Arby's, which has built its brand in recent years on a simple premise--"We have the meats"--is going in a very different direction. The chain today unveiled its...
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Jun 26, 2019
Instagram is kick-starting the process of monetizing its Explore tab with the gradual introduction of ads, but they won't appear on the initial Explore screen. Users of the Facebook-owned photo- and video-sharing network won't see ads in Explore until they click through to further investigate content, after which they will appear in the results feed--photo...
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Jun 26, 2019
Socialdeviant, the Chicago agency launched by former MRM CEO Marc Landsberg in 2012, welcomed Hart Rusen as chief creative officer. Rusen joins Socialdeviant following a brief stint in-house as creative director for REI Brand Lab. He is an industry veteran of over two decades. He joined REI from Mekanism last August, after spending over two...
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Jun 26, 2019
CANNES, France--It's hard not to be inspired in a theater full of some of the most innovative--and most awarded--creative professionals in the world. Adweek had a front-row seat to the 2019 Festival of Creativity Awards show last Friday evening, where we heard from the likes of Jeff Goodby and Rich Silverstein, honorees of the Lion...
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Jun 26, 2019
Did you know that Snapchat allows you to add stickers to your Snaps before sharing them to your profile? Our guide will show you how this works. Note: These screenshots were captured in the Snapchat application on iOS. Step 1: Once you've taken a photo or video Snap, tap the sticker icon on the right...
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Jun 26, 2019
While there may be major questions about ad tech's overall future prospects, with ongoing talk of a shakeout, there are no such concern about the advanced TV sector, which continues to thrive. This week's announcement of the intended purchase of measurement outfit Data Plus Math by data onboarding company LiveRamp for $150 million is further...
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Jun 26, 2019
"How well do you really know yourself?" It's a question we might answer differently depending who's asking. Is a family member? A friend? A stranger? What if we're asking it to ourselves? What if the person asking was part of a promotion for a health supplement company? Regardless of who's asking, many of us probably...
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Jun 26, 2019
LinkedIn added custom calls to action and analytics and community hashtags to its 34 million Pages (desktop only), along with the ability for marketers to access and edit them via their mobile devices. The professional network rebuilt its former Company Pages experience from scratch and unveiled its new Pages last November. Five new CTA buttons...
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Jun 26, 2019
Two years ago at the Cannes Lions, Jeffrey Katzenberg started talking about how premium content on mobile devices could reshape the entertainment landscape. At the time, the working name of the project was "New TV," and the idea was that premium content created by some of the world's most talented storytellers and delivered via mobile...
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Jun 26, 2019
To say that's it's been quite a week for agency network David would be a considerable understatement. Two days ago, it was revealed that two of the agency's most awarded creatives, executive creative directors Ricardo Casal and Juan Javier Pe?a Plaza, were departing. In another blow to the Ogilvy-owned shop, managing director Paulo Fogaca announced...
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Jun 26, 2019
Have you ever wondered exactly why the Lions International Festival of Creativity takes place in Cannes, France? As a matter of fact, it wasn't brought to France until the third year of the festival, in 1956. Prior to that, in 1954 and 1955 respectively, it was held in Venice and Monte Carlo. After alternating between...
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Jun 25, 2019
Twitter is testing the ability for users to swipe to their lists directly from the home screen. The social network said in a tweet, "Customizable timelines that are easy to access? We're thinking about ways to do this! One idea we had is for you to be able to swipe to your lists from home....
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Jun 25, 2019
Snapchat is taking its marker tracking technology north of the border, teaming up with McDonald's Canada on a special lens for Pride Month. From now through August, customers at McDonald's locations in Canada can change the fast-food chain's logo--on either the stores themselves or on product packaging--to Pride rainbow colors. Snapchat introduced marker tracking technology...
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Jun 25, 2019
The Office, which was Netflix's most-watched series in the U.S. last year, will be leaving the platform in 2021 and moving to NBCUniversal's upcoming streaming service. The as-yet-named new streaming service, which is expected to launch in 2020, will have exclusive domestic streaming rights to all nine seasons of the sitcom for five years beginning...
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Jun 25, 2019
Google recently unveiled a new feature on its Pixel 3 phone: "kiss detection," which automatically snaps a photo when it can sense two people attempting to take a kissing pic. Pixel is showing off this feature in a Pride campaign that shows photos and videos of LGBT couples using the built-in kiss cam. The upbeat...
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Jun 25, 2019
Spotify Beach at The Cannes Lions International Festival of Creativity is notorious for its parties that go well into the night and boast performances from the likes of The Killers and Travis Scott. While those events have their own sort of appeal, Spotify Beach has much more to offer. Adweek sat down with Spotify's Global...
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Jun 25, 2019
Spotify Beach at The Cannes Lions International Festival of Creativity is notorious for its parties that go well into the night and boast performances from the likes of The Killers and Travis Scott. While those events have their own sort of appeal, Spotify Beach has much more to offer. Adweek sat down with Spotify's Global...
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Jun 25, 2019
Spotify Beach at The Cannes Lions International Festival of Creativity is notorious for its parties that go well into the night and boast performances from the likes of The Killers and Travis Scott. While those events have their own sort of appeal, Spotify Beach has much more to offer. Adweek sat down with Spotify's Global...
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Jun 25, 2019
Ritas, the maker of Anheuser-Busch's line of margaritas in a can, took out a full-page ad in the New York Times on June 25 to make a point about the way people often describe its fruit-flavored drinks. According to the brand, words like "basic," "gross" and "trashy" are often used to mock its products, which...
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Jun 25, 2019
With a number of streaming services expected to launch in the next year--including offerings from Disney, WarnerMedia, Apple and NBCUniversal--whenever ad industry insiders gather, OTT ends up being a major part of the conversation. The topic was certainly front and center at last week's Cannes Lions festival, where Adweek caught up with Christopher Vollmer, managing...
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Jun 25, 2019
Steve Jobs killed sonic quality. In October 2001, Apple introduced the iPod, irrevocably changing the world of recording music. Today, according to the Recording Industry Association of America (RIAA), about 75% of the recorded music industry's revenue comes from streaming. Bandwidth keeps getting cheaper and faster. Hardware and software continue to improve at an exponential...
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Jun 25, 2019
Yelp introduced several ways for businesses to enhance their profiles on the reviews and recommendations platform by spending a few dollars per day. Group product manager Alon Shiran said in a blog post, "Yelp has always been a place for consumers to discover hardworking business owners who've earned their great reputation over the years. Now,...
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Jun 25, 2019
Patriotism will come in purple at Old Navy this July Fourth as the retailer marks its 25th anniversary with an anodyne nod to America's ever-deepening political divisions. The brand unveiled a line of purple T-shirts bearing American flags on Tuesday in what's meant to be a symbol of unity between supporters of the country's two...
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Jun 25, 2019
Winning any trophy at the Cannes Lions is a career highlight few creative professionals ever get to experience, but the festival's most rarefied air is reserved for the Grand Prix. Of the 31,000 entries from 89 countries, only 24 received a Grand Prix this year, making it one of the world's most hard-fought marketing honors....
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Jun 25, 2019
In an increasingly time-poor world, it's incredibly rare to have the opportunity to reflect on the work we produce. But as a member of the Cannes Lions Media jury, that's exactly what I was able to do for four days. Working from an initial haul of over 2,300 original entries, the jury interrogated and analyzed...
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Jun 25, 2019
David Miami managing director and global chief operating officer Paulo Fogaca is leaving to join Gut, the agency formed by David co-founders Anselmo Ramos and Gaston Bigio last April. Fogaca will take on the role of partner and chief operating officer, responsible for overseeing Gut's offices in Miami and Buenos Aires and the recently opened...
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Jun 25, 2019
Self-proclaimed Facebook co-founder Paul Ceglia is back in the news, as Steven Musil of CNET reported that Ecuadorian president Lenin Moreno denied an extradition request by the U.S. Ceglia was arrested in Ecuador last August, when he began battling extradition to the U.S. After fleeing the U.S. in March 2015 with his wife, their two...
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Jun 25, 2019
Facebook's transparency tools regarding political ads on its platform are going worldwide. "Elections are happening all over the world, and some happen with very little notice," product manager Sarah Schiff said in a Newsroom post. "To that end, we are committed to requiring authorizations and disclaimers for social issue, electoral or political ads in more...
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Jun 25, 2019
Publicis Groupe chief creative officer Nick Law is leaving to join Apple in September. Publicis CEO Arthur Sadoun announced what he called "bittersweet news" in an internal memo. Sadoun touted Publicis Groupe's accomplishments since Law's arrival from R/GA in May of 2018, including strengthening its creative and strategic teams and brand partnerships, and thanked Law...
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Jun 25, 2019
Did you know that Snapchat allows you to draw on your Snaps before sharing them on your profile? Our guide will show you how this works. Note: These screenshots were captured in the Snapchat application on iOS. Step 1: Once you've taken a photo or video Snap, tap the pencil icon on the right side...
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Jun 25, 2019
My first memory of the existence of a gay man was watching Richard Simmons on Late Night With David Letterman. Nobody said he might be gay, but I thought he was. But that was on TV, not in real life. In real life, I was a 13-year-old seventh grader who didn't know anything about anything,...
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Jun 25, 2019
Major League Baseball has been working this season to help its players improve their social media outreach to fans, as part of an initiative it quietly put in the works this year to provide them with unique media they can use across their personal accounts on various platforms. The content ranges from video highlights and...
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Jun 25, 2019
A newly formed holding company, Future Media Group, acquired W from Cond? Nast, the companies said today. Formed by Surface Media, the new company will include brands Surface, Watch Journal and W and will posture itself as a portfolio of luxury brands. This is the third title Cond? Nast has sold in the past month....
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Jun 25, 2019
For years, pundits have blamed millennials for the demise of everything from music to mayo, but this diverse group of young adults is more than just a mindless demographic. They're founding companies, creating new industries and leading the charge on innovation by coming to the table with a unique mindset. Studies show that millennials are...
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Jun 25, 2019
One of Adweek's enduring partnerships is with the IAB, the organization that represents ad-supported digital video platforms. Every year, just before the NewFronts, Adweek and the IAB bring together digital video executives to share trends and insights for the coming year. After this year's gathering we asked Hulu's Peter Naylor, YouTube's Tara Walpert Levy and...
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Jun 25, 2019
Friendship is the backbone of social networking platforms, and Snap Inc. teamed up with insights agency Protein Agency to discover more about how culture, age and technology influence friendships around the world. Snap Inc.--Snapchat's parent company--and the agency polled 10,000 people ages 13-75 in Australia, France, Germany, India, Malaysia, Saudi Arabia, the U.K., the United...
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Jun 24, 2019
CANNES, France--From almost any angle, the unavoidable backdrop of Cannes is a sprawling flotilla of cruise ships and megayachts. Black helicopters buzz endlessly back and forth, shuttling executives to and from the Cannes Lions festival. It is a place largely defined by inescapable excess. While the juries at this year's Cannes Lions certainly awarded work...
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Jun 24, 2019
Is it really Cannes Lions if there isn't a controversy around at least one winner? Just as the annual festival's dust seemed to be settling, a freelance Dutch illustrator named Rik Oostenbroek has accused agency MullenLowe SSP3 in Colombia of using stock imagery that copies his signature style and dropping it into a Hyundai campaign...
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Jun 24, 2019
Despite existing for about 15 years, it was only earlier this year that Shopify debuted its first brand campaign. Working with both its in-house creative team and R/GA, Shopify rolled out a campaign targeting people who want to become entrepreneurs. The campaign is part of an overall brand strategy that Shopify's pushing, as the company...
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Jun 24, 2019
The 2019 Cannes Lions International Festival of Creativity last week answered a nagging question for me: Is all this chatter about brands being more human authentic or just marketing speak? After several days attending speeches and panels and seeing awards won along the Croisette, it became clear that our industry's focus on empathy is not...
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Jun 24, 2019
Last season's biggest freshman hit, The Masked Singer, will return for Season 2 on Wednesday, Sept. 25, said Fox, as the network set its fall premiere dates for the 2019-20 season. The Masked Singer, which was last season's No. 5 show in the adults 18-49 demo, will have a two-hour premiere before settling into its...
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Jun 24, 2019
After a nearly five-month vacancy, audio brand Beats by Dre has a new chief marketing officer: Chris Thorne. He was most recently chief growth officer at healthcare startup Forward, but has also served as CMO of actress Jessica Alba's natural baby and beauty brand The Honest Company and global vice president of marketing, media and...
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Jun 24, 2019
Did you know that you can add text to Snaps before sharing them to your profile? Our guide will show you how this works. Note: These screenshots were captured in the Snapchat application on iOS. Step 1: Once you've taken a photo or video Snap, tap the "T" in the top-right corner of the screen....
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Jun 24, 2019
With Cannes Lions now in the rearview mirror, more media companies will be focusing on crossing the upfront finish line ahead of next week's July 4 holiday. The first one to wrap its upfront business this week is Crown Media Family Networks, owner of Hallmark Channel and Hallmark Movies & Mysteries, which said today it...
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Jun 24, 2019
If you asked a psychologist to evaluate most brand purposes, I imagine the diagnosis would be somewhere between megalomania or delusion. The latest attention-grabbing ad from Nike hits the nail on the head. "Believe in something, even if it means sacrificing everything." The whole purpose space has moved from being a trust-building commercial exercise to...
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Jun 24, 2019
Bipartisan legislation introduced in Congress today would require some of the largest internet companies to disclose the monetary value of user data. The bill, the Designing Accounting Safeguards to Help Broaden Oversight And Regulations on Data Act--also known as the Dashboard Act--would require some of the largest data-driven advertising companies, including Facebook and Google, to...
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Jun 24, 2019
The explosion of cannabis and hemp-based (THC and CBD) products, peripherals and applications is remarkable. Perhaps because of the blind rush to cannabis riches, most of these companies are also terrible at modern brand building. The spate of apothecary-inspired fonts, motifs and tropes that permeate the cannabis landscape are bad enough. And as upstart brands...
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Jun 24, 2019
CANNES, France--In less than eight years, they've worked their way up from junior creatives to ECDs, amassing a staggering 67 Cannes Lions along the way. But as the sun set on the final day of this year's festival in Cannes, Juan Javier Pe?a Plaza and Ricardo Casal told Adweek it would also be their last...
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Jun 24, 2019
Viacom is continuing its push into subscription video-on-demand products with a joint venture between its subsidiary BET Networks and Tyler Perry Studios, the companies announced Monday. The streaming video service, called BET , will premiere this fall and will feature more than 1,000 hours of library content from BET Networks and Viacom, plus original series from...
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Jun 24, 2019
Wrigley Field in Chicago is home to Major League Baseball's Chicago Cubs, but on Monday, it will also be home to some, well, Stranger Things. Skip the mall. Catch a game. https://t.co/J8RyNbFNB8 pic.twitter.com/ksozM4sThZ -- Chicago Cubs (@Cubs) June 20, 2019 The ballclub teamed up with the messaging application to use its recently introduced marker tracking...
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Jun 24, 2019
When it comes to celebrating momentous anniversaries, 25 is often considered a much bigger deal than 30, but the TV series Seinfeld has never been one to follow the rule book. So Sony Pictures Television, which distributes Seinfeld globally, is kicking off an extensive yearlong 30th-anniversary campaign to celebrate Jerry Seinfeld's sitcom, which made its...
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Jun 24, 2019
At Shopify Unite, Shopify's fourth annual developer conference, it was business as usual--lots of conversations, lots of panels, lots of coffee. That is, until Craig Miller, the company's chief product officer, announced the Shopify Fulfillment Network (SFN), which gives merchants another fulfillment option than other third-party logistics providers or Fulfillment by Amazon--a choice that Miller...
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Jun 22, 2019
CANNES, France--Saturday Night Live creator and producer Lorne Michaels said that the show wouldn't be able to be created in this day and age due to budget constraints and "narrow casting." Speaking at the Cannes Lions International Festival of Creativity on stage with Linda Yaccarino, chairman of advertising sales and client partnerships for NBCUniversal, Michaels...
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Jun 21, 2019
The New York Times' "The Truth Is Worth It" was a critical look into the workings of journalism and the free press--and, in many ways, reinvented news advertising. At the Cannes Lions, the campaign took home 10 Lions, including Grand Prix wins in Film and Film Craft. In Cannes, Amy Weisenbach, svp of marketing for...
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Jun 21, 2019
This might not come as a surprise, but a new report shows that business leaders don't always keep their hearts in the same pockets as their wallets. According to The Economist's survey of more than 1,400 executives across 103 countries, 70% of respondents agree that "operating with social purpose" is important for their companies. However,...
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Jun 21, 2019
CANNES, France--Before this year's Cannes Lions, there was a great deal of expectation surrounding Droga5's work for The New York Times. Compelling in its message and expertly crafted, "The Truth Is Worth It" series shines a light into the relentless drive of journalists and the free press to unearth the truth to hold power to...
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Jun 21, 2019
The streets of New York City are home to countless breakups, makeups, screaming fits, drunken antics and more. Now, three creatives at McCann's midtown Manhattan headquarters is on a mission to document these happenings via a project that asks people to share the memories--good, bad and ugly--that they associate with particular city street corners. The...
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Jun 21, 2019
McCann New York was awarded the Cannes Lions Grand Prix for Good for its "Generation Lockdown" campaign for March for Our Lives, the student activist nonprofit organization formed in the wake of the Marjory Stoneman Douglas High School shooting. The campaign highlighted that 95% of public schools engage in lockdown drills to prepare students for...
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Jun 21, 2019
CANNES, France--Mars Australia is taking home the Grand Prix Lion for the Sustainable Development Goals Lions for The Lion's Share initiative with a campaign created by Clemenger BBDO Melbourne and Finch Melbourne. The Sustainable Development Goals Lions are unique in that the entrants are judged not just on creativity and effectiveness, but on how they...
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Jun 21, 2019
CANNES, France--Mars Inc. is taking home the Grand Prix Lion for the Sustainable Development Goals Lions for The Lion's Share initiative with a campaign created by Clemenger BBDO Melbourne and Finch Melbourne. The Sustainable Development Goals Lions are unique in that the entrants are judged not just on creativity and effectiveness, but on how they...
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Jun 21, 2019
CANNES, France--Since it was founded by Madonna Badger in 2015, the Cannes Glass Lion has not only seen some outstanding work but has continued to gain momentum and a reputation as one of the most sought-after prizes at the Cannes Lions. Past Grand Prix winners have tackled serious topics including stigmas around menstruation, gender identification...
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Jun 21, 2019
The U.S. Women's National Team's 13-0 rout over Thailand dominated Twitter during the group stage of FIFA Women's World Cup France 2019. Twitter said the top-tweeted matches during the group stage were: U.S. vs. Thailand Brazil vs. Jamaica Australia vs. Brazil Italy vs. Brazil U.S. vs Chile The most-tweeted-about moments were: Cristiane completes the hat...
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Jun 21, 2019
Corona has found a novel way to counteract the scourge of the ecocidal plastic connector rings used to hold together packs of canned beverages. In a campaign from Leo Burnett Mexico, the AB-InBev brand is introducing a new model of beer can designed to screw into one another vertically to form a long, pole-like six-pack....
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Jun 21, 2019
CANNES, France--Twelve years after winning its last Titanium Grand Prix at the Cannes Lions for "Xbox King Games," Burger King is now back on top of the festival's most forward-looking category. The chain received top honors in the Titanium Lions for "The Whopper Detour," created by agency FCB New York. "It checks off all the...
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Jun 21, 2019
Taco Bell is giving consumers the first peek inside its much-anticipated pop-up hotel in California--and the mood is breezy ... but also spicy? Regardless, there's little that's subtle about the decor in the two previewed guest rooms--in the "King Sauce" theme, a giant wall-mural sauce packet calmly screams "FIRE!" over the headboard, to ensure soothing...
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Jun 21, 2019
There's no question that we are living in extremely loud times. In business, politics, popular culture and even advertising, the biggest and brashest voices are the ones that often command the stage. It is understandable then that the most dominant personalities are thought to make the best leaders. But whatever happened to a quieter, more...
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Jun 21, 2019
Nothing can induce industry navel-gazing quite like the Cannes Lions festival. Ad folks tend to use the biggest date in the industry calendar to pontificate on the relevance--or lack thereof--of brands, agencies and, indeed, the festival itself. The notion of purpose gained its momentum in the last few years by becoming one of the industry's...
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Jun 21, 2019
The walls are still standing at this palatial home, but the high-rent place is fully trashed, with a golf cart half submerged in the pool, bottles of booze toppled on the floors and bodies strewn around every room. Are these folks dead? Comatose? And what kind of ill-fated hootenanny (or bloodless mass murder) just happened...
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Jun 21, 2019
Nike's culture-inspired sneakers are known to stir up conversation. Depending on who you ask, the sportswear giant is an inclusive company creating products that resonate with diverse communities or another enterprise exploiting said communities for economic gain. When Nike announced the Air Force 1 Low Puerto Rico would be released on June 1 ahead of...
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Jun 21, 2019
With the global cannabis business expected to his $130 billion by 2029, there's room for new, innovative and meaningful marketing to support brands selling legal marijuana. Retailer MedMen is going one further. As revealed this afternoon at a Cannes Lions discussion, MedMen will launch a corporate responsibility program. Elements of the program will focus on...
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Jun 21, 2019
With road trips, cookouts, festivals, cold beer and the perennial gift that is air conditioning, it can sometimes feel like summer is passing by in a blur. But while some of us are all too ready to take advantage of the sunny weather (read: escape the oppressive heat, in many suffering regions) by heading to...
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Jun 21, 2019
Attending the Cannes Lions International Festival of Creativity is not a relaxing week for anyone--especially Marc Pritchard, the chief brand officer of Procter & Gamble, the world's biggest advertiser and parent company of Tide, Always, Pantene and Olay, among many others. At the end of his busy week, Pritchard said down with Adweek to discuss...
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Jun 21, 2019
CANNES, France--It was easy to spot actor and producer Jeff Goldblum at the Cannes Lions festival this year. Firstly, because he's Jeff Goldblum. But he also wore a colorfully printed shirt that perfectly capsulated the casual atmosphere and unique conversation he had on stage with fellow panelist St?phane Xiberras, president and CCO, head of Global...
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Jun 21, 2019
Google said it removed over 3 million fake business profiles from Google Maps in 2018, with more than 90% of those pulled before being seen by users. Product director Ethan Russell said in a blog post that there are over 200 million places on Google Maps, and the application connects people to businesses more than...
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Jun 21, 2019
One thing that many Cannes Lions attendees have in common: their reliance on Nielsen for a variety of third-party measurement and data needs. In between meeting with the company's many clients, Megan Clarken, chief commercial officer for Nielsen Global Media, spoke with Adweek at the festival about the company's efforts to expand its SVOD Content...
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Jun 21, 2019
As the California Consumer Privacy Act prepares to go into effect in January, the Mobile Marketing Association and Network Advertising Initiative are briefing their constituencies on how to share consumers' location data. This includes efforts from some of the industry's biggest names--Facebook and Google among them--to more clearly articulate to the public the online ad...
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Jun 21, 2019
There are only so many ways to market a dystopian action-adventure video game--at a certain point, live game-play trailers and trope-heavy end-of-the-world storylines can blur together. But for the launch of "Watch Dogs: Legion," the third title in Ubisoft's "Watch Dogs" series, agency Funworks zeroed in on an unusual aspect of the game. Rather than...
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Jun 21, 2019
CANNES, France--Procter & Gamble is representing in a big way here in Cannes. After debuting at CES in January, the consumer products giant has brought brands like Olay, Oral-B and Pantene to its P&G LifeLab to show how technology and advertising are increasingly inseparable. As part of LifeLab, housed in the Palais II here in...
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Jun 21, 2019
Did you know that businesses can add an action button to their Instagram profile to allow visitors to quickly interact with them on another platform? For instance, an event venue can add a link to its Eventbrite page to its Instagram profile in an action button. Our guide will show you how to add an...
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Jun 21, 2019
Rising basketball star Zion Williamson has a modest wingspan of 6 feet, 10 inches. So what better way for Popeyes to celebrate him on draft day than an equally-wide box of chicken wings? On Thursday, for one day at a single location--Canal Street in New Orleans--the Louisiana-founded fast-food chain offered "The Wingspan Box," packed with...
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Jun 21, 2019
SK-II is further proving its advertising has quite the creative range with the two new campaigns starring Katie Couric and John Legend. The Japanese-born skincare brand, which has been owned by Procter & Gamble since 1991, is debuting the campaigns this week at the Cannes Lions Festival of Creativity during a panel with P&G chief...
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Jun 21, 2019
There are no shortage of celeb-centric talk shows, but Tig Notaro has come with a novel twist on the genre. In her new digital series, Under a Rock With Tig Notaro, the stand-up comedian and actor doesn't recognize any of her celebrity guests and therefore has no idea who they are. As Notaro herself explains...
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Jun 20, 2019
Karen Dunbar, a 27-year ad-industry veteran who served as creative director at Omnicom-owned TracyLocke from 2015 to 2018, sued both companies today in the United States District Court for the District of Connecticut. She and her lawyer, Kerrie L. Campbell, demand a jury trial. The extended filing, embedded in full at the bottom of this...
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Jun 20, 2019
Live Nation wants to create a digital duet with its real-life concerts by adding a new suite of augmented reality tools for sponsors and music fans alike. At the Cannes Lions International Festival of Creativity, the company today unveiled a number of new AR features that it hopes will be used by brand sponsors and...
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Jun 20, 2019
Gatorade teamed up with Snapchat on its first-ever augmented reality Portal lens tied to Every Day Is Your Day, the brand's inspirational film, which stars soccer legend Mia Hamm and Mallory Pugh of the U.S. Women's National Team. Every Day Is Your Day is part of Gatorade's Sisters in Sweat initiative, which aims to encourage...
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Jun 20, 2019
After making a cameo appearance in Taylor Swift's new music video, Jesse Tyler Ferguson is using his influence to raise money for LGBTQ rights by asking people to "give a shit for good." Via his company, Tie The Knot, which donates proceeds from its neckwear and other products to organizations fighting for LGBTQ equality worldwide,...
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Jun 20, 2019
A new way to help people who are hard of hearing understand the sounds around them at home has won this year's top innovation award the Cannes Lions International Festival of Creativity. Today at the annual festival in France, judges awarded Area 23's campaign for Wavio the coveted Grand Prix for its "See Sound" project....
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Jun 20, 2019
Pharmaceutical and CPG giant Johnson & Johnson will soon part ways with chief marketing officer and former Coca-Cola executive Alison Lewis, who spent nearly six years in the role. "To reach the more than 1 billion people who use our products every day, we have established a new business model that streamlines priorities, allows us...
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Jun 20, 2019
Twenty-eight summers after the release of his perennial hit Summertime with The Fresh Prince, DJ Jazzy Jeff has a new collaboration focused on a related theme: grilling. This time around, his partner is pitmaster Myron Mixon, the so-called winningest man in barbecue, and the two are kicking off a new summertime grilling season by celebrating...
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Jun 20, 2019
CANNES, France--A credit card that limits spending on carbon emissions won the Grand Prix in the ecommerce category Thursday. Swedish company Doconomy took home the top prize for its card that tracks the carbon dioxide emissions of purchases and limits users' spending based on their impact on the climate. "We really had some unique points...
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Jun 20, 2019
CANNES, France--This year's Grand Prix for Brand Experience and Activation at the Cannes Lions International Festival of Creativity went to McCann New York for its Microsoft campaign "Changing the Game." "Changing the Game" saw the creation of a new, adaptive Xbox controller that made for easier play for people with physical disabilities. Children who would...
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Jun 20, 2019
U.S. agencies made a solid showing in the Mobile Cannes Lions category on Thursday, racking up half of the 10 gold awards as well as another Grand Prix win for Burger King's "Whopper Detour" campaign from FCB Chicago. Goodby, Silverstein & Partners' "Lessons in Herstory," an app that uses augmented reality to insert overlooked women...
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