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May 17, 2021
Earlier this month, global disability network The Valuable 500 reached its goal of securing commitments to advance disability inclusion from the CEOs of 500 major corporations. Now, the organization is partnering with holding company Omnicom and P&G on a brand audit to help these companies drive innovation opportunities as part of the next phase of...
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May 17, 2021
Sony Interactive Entertainment continues to bring a sense of epic adventure to its ads with its newest spot for its online game-enhancing subscription service PlayStation Plus. Pitting two players against each other in an ever-changing game of Best Of, the ad taps into the excitement of playing against friends and gives it the glossy finish...
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May 17, 2021
Steeped in Americana and long beloved by hipsters, Pabst Blue Ribbon seems omnipresent these days, from its flagship beer to boozy hard teas, Hard Coffee to light-dose weed seltzer. The latter product, which quickly sold out its initial runs, may usher in the next era of PBR ubiquity. Spurred by strong buyer response since the...
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May 17, 2021
Fox doesn't have a subscription video service unlike most of its rivals--and it's using that to its advantage. Executives spent much of Monday afternoon's upfront presentation showing advertisers the benefit of working with a company that is entirely ad-supported, both through the broadcast network and its AVOD streamer, Tubi. Monday's event was the company's third...
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May 17, 2021
Paul Bannister grew up with the internet, surfing text-based browsers at the University of Pennsylvania in the early '90s. After college, he created--and eventually sold--a website to review video games, which was among the first of the era to have ads (after HotWired, the first online magazine). Back then, click-through rates were 2% to 3%,...
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May 17, 2021
The role of chief marketing officer is a unique one that entails understanding digital, understanding how to build a brand and then knowing how to retain consumers once they've been enticed with your product or service. Research firm Advertiser Perceptions asked 300 marketing and agency executives in its Ad Pros community about the characteristics they...
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May 17, 2021
Among the countless products that Americans buy, only a relative handful have found success by advancing two selling propositions at the same time. There's Miller Lite ("Tastes great! Less filling!") and Arm & Hammer baking soda. And, to date, the makers of WD-40 have confirmed some 2,000 uses for their product. Far less known, though,...
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May 17, 2021
Walk into a grocery store today and you likely won't see an attendant offering a complimentary sample to curious shoppers. Throughout the pandemic, brands that once relied on the time-tested strategy of in-person product sampling had to find new ways of getting their goods into the hands of potential customers. Some found new digital methods...
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May 17, 2021
In January, OnlyFans users perusing the platform might have been surprised to find a picture of a hot nude entirely different from the type they were expecting--noodles, covered in spicy chili sauce, dangling from a silver fork. The post, one of a handful from artisanal condiment brand Fly by Jing, leaned all the way into...
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May 17, 2021
With its "Ghosted" campaign, Del Taco, a California-based chain with 600 outlets in 15 states, has decided to prod its category's 800-pound gorilla, Taco Bell. The campaign pokes fun at the larger chain for dropping the Mexican pizza that was once a fan favorite on its menu. Top line Taking potshots at significantly larger competitors...
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May 17, 2021
Fox went deep into its ad-supported service Tubi two weeks ago at the NewFronts. Now, the media company is using the upfront to emphasize the strength of its broadcast slate. The company is heading into the fall season as the No. 1 broadcast network in the adults 18-49 demo for the second year in a...
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May 17, 2021
Virtual reality unit Oculus From Facebook will begin testing ads for Oculus content within its mobile application. Oculus said in a blog post Monday that the aim is to help developers on its platform boost discoverability of their offerings, adding that it wants these ad units to be relevant to users, so it will provide...
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May 17, 2021
Several leading ad-tech companies, including Google and Criteo, are alleged to have monetized Russian-backed websites sanctioned by the U.S. government in a recent report published by industry watchdog Check My Ads. The findings highlight just some of the ongoing loopholes in the complex ad-tech sector that mean it continues to struggle with brand safety issues,...
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May 17, 2021
Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level experts. Today, Adit Abhyankar, CEO of Ad-Lib.io, shares digital marketing methods for staying current on campaigns, reaching niche audiences and maintaining relevance. The challenge As people emerge from the isolation of the...
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May 17, 2021
Coldplay will perform its first ever live TikTok concert from London Monday, May 24, at 7 p.m. BST/2 p.m. ET, to benefit Red Nose Day 2021 May 27. The U.K. band will play an intimate, exclusive four-song set. Courtesy Red Nose Day/TikTok Red Nose Day 2021 will also be marked by a creator and gamer...
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May 17, 2021
Marketers, meet NBCUniversal's most loyal viewers. Ad viewers, meet NBCUniversal's loyal marketers. NBCUniversal executives promised to make those introductions for Madison Avenue clients during Monday afternoon's upfront event, the company's third formal presentation to marketers in three months since holding a One21 showcase. The previous presentation highlighted its bulked up ad-tech offerings in March and...
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May 17, 2021
It's no secret that the pandemic has had a profound impact on our collective mental health, fueling widespread anxiety and depression. A recent report from the group Mental Health America found that the number of Americans who sought help for anxiety and depression has risen sharply, with a 62% increase for depression and a 93%...
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May 17, 2021
TikTok will host its first ever #MuseumMoment Tuesday (May 18), an all-day live global event featuring some of the world's most iconic institutions. The National Gallery in Singapore will begin the #MuseumMoment festivities at 3 a.m. ET, and the journey across the arts and across the world will wrap up with Museo de Arte Popular...
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May 17, 2021
Walgreens Advertising Group (WAG), the retail media network of pharmacy chain Walgreens that launched in December 2020, is expanding into over-the-top (OTT) media services, connected TV (CTV) and linear TV. Top line This means brands working with WAG will now be able to use Walgreens' first-party data from 100 million member profiles for both TV...
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May 17, 2021
Conservative darling social platform Parler returned to the iTunes App Store Monday, with a "PG" version of its application that treats potentially toxic content differently than its Android counterpart does. Parler said in its iTunes App Store listing that the new version of its app had "enhanced threat and incitement reporting tools," and chief policy...
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May 17, 2021
Mondelez-owned chocolate manufacturer Cadbury wants to use its latest campaign in South Africa to improve literacy in the country, where few books are available written or translated into native languages--a fact that can hold back younger readers' educational development. According to the Publishers' Association of South Africa Report from 2016, only about 2% of children's...
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May 17, 2021
Alberto Gonzalez, owner of Meshika Hats in Los Angeles, knows that his job is about more than just paying the bills. A third-generation hat maker, Gonzalez is committed to maintaining his family legacy and honoring Mexican culture in America. He is also one of the subjects of superfood company Chosen Foods' latest campaign, which reaffirms...
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May 17, 2021
Beauty retailer Sephora is launching a digital ad campaign that uses augmented reality (AR) to showcase the try-on functionality from makeup brand Anastasia Beverly Hills' new Brow App. Top line Using technology from AR platform FaceCake, the ad units will allow viewers to see how different shades of Anastasia's Brow Wiz eyebrow pencil look on...
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May 17, 2021
While Covid-19 remains the ultimate upfronts week disruptor--entirely wiping out the traditional May week of presentations last year--AT&T and Discovery are still making a strong run at the title. The companies upended this year's upfronts week before it even began on Monday morning by announcing a merger that will radically reshape the media landscape: they...
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May 17, 2021
Pinterest's Story Pins features allows creators to share multiple photos, videos and more in a single post. Each Story Pin can have multiple pages, and these pages can be edited separately. Once you record or import a video into a Story Pin, you have the option to trim the beginning and/or end of the video...
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May 17, 2021
Social audio application Clubhouse is coming out of beta on Android this week, with a global rollout expected to wrap up by Friday (May 21). Clubhouse said the rollout schedule is: Brazil, Japan and Russia Tuesday (May 18); India and Nigeria Friday morning; and the rest of the world by Friday afternoon. Courtesy Clubhouse Courtesy...
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May 17, 2021
Pinterest's Story Pins feature allows content creators to share multiple videos, photos and more in a single Pin. A Story Pin can have multiple pages, and creators can edit each page separately to suit their tastes. Once you've recorded a video in a Story Pin or imported one from your device, you may decide that...
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May 17, 2021
Dfinity launched Internet Computer last week. ICP, its cryptocurrency, already has a market cap of over $30 billion. This article is not about the value of owning ICP or how or why you may or may not want to trade crypto. I'm not going to offer any financial advice here. What interests me is how...
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May 17, 2021
Digitally native apparel brand Mack Weldon today named Talia Handler, an executive who cut her teeth in the agency world, as its first-ever CMO as it embarks upon its next phase of growth. Handler's agency experience includes roles as group account director at both Saatchi & Saatchi and Deutsch, and as executive marketing director at...
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May 17, 2021
Burger King U.K. wants to end conspiracy theories around the creation of its flame-grilled taste in its latest ad campaign. In telling customers that the secret to its success is really cooking its burgers with fire to create the smoky taste, the "It's Not a Secret, It's Fire" campaign from BBH features theories shared by...
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May 17, 2021
When Calendly was founded eight years ago, the brand was laser focused on solving a familiar pain point: the back-and-forth emails, missed phone calls and overall headaches that come with scheduling a meeting. That singular mission meant its visual identity was left largely untouched. Now, however, the cloud-based scheduling platform has finally gotten a makeover....
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May 17, 2021
Cond? Nast and the soon-to-be-sold Verizon Media have struck a partnership that will see the publisher of Vogue and GQ produce videos for Yahoo sites. The partnership is Verizon Media's first major announcement since its parent company Verizon announced the sale of its media and ad-tech business to private equity firm Apollo Global Management for...
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May 17, 2021
Staying on top of what shoppers want is a difficult task for any corporation, but spirits maker Diageo hopes its latest investment will help it do just that. Today, the London-based company behind Smirnoff, Crown Royal and Don Julio is unveiling a new facility dedicated to examining consumer behavior and generating industry insights to better...
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May 17, 2021
Staying on top of what shoppers want is a difficult task for any corporation, but spirits maker Diageo hopes its latest investment will help it do just that. Today, the London-based company behind Smirnoff, Crown Royal and Don Julio is unveiling a new facility dedicated to examining consumer behavior and generating industry insights to better...
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May 17, 2021
Last year, many marketers went diving through the proverbial couch cushions in search of funds to get started in the Retail Media game, which had exploded thanks to pandemic-induced hyper-acceleration of ecommerce, first-party data access and customers moving beyond searching in a search box--and into the realm of channel-less commerce. In my last post, I...
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May 17, 2021
Ogilvy has named Liz Taylor as its global chief creative officer (CCO) just days after her departure from Leo Burnett. Taylor, who left the Publicis-owned creative agency, will take over from Piyush Pandey, who will become chairman of global creative within the agency although he will continue as chairman of Ogilvy India. She will be...
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May 17, 2021
As the world begins rebounding from the Corona-virus pandemic and the economic shock it has caused, there is an emergence of a swarm of new business pitches being held already this year. That has led one agency to draw a line in the sand and ask the clients to make the pitch instead. Independent creative...
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May 17, 2021
AT&T and Discovery have officially announced a merger that will once again reshape the media landscape. The two companies will be combining their media assets, WarnerMedia and Discovery, to create a new streaming-centric media company. In the deal, AT&T will receive $43 billion cash and debt securities, and WarnerMedia will be spun off and combined...
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May 17, 2021
Technology giant Microsoft topped a poll of the 100 most Conscious Brands of 2020. In a year where brands have been encouraged to offer more empathy as the Covid-19 pandemic gripped the world, Microsoft topped the global survey of 9,000 consumers rating 223 brands in the U.K., U.S. and China. The inaugural list was announced...
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May 17, 2021
The BBC is beginning to forge a strong track record when it comes to using animation to promote its footballing events. This time it's the delayed Uefa Euro 2020 football championships, showcasing famous international players passing the time before taking to the grass. The "Our Wait is Over" ad, directed by Nicos Livesey from animation...
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May 17, 2021
As we head into summer, there's been a lot of discussion around which drink will define the season. After two explosive years of growth, will hard seltzer continue its domination? Or will ranch water, the darling of West Texas, sweep in and take the crown? If folks start going out to bars more again, will...
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May 17, 2021
A few weeks ago, toward the end of March, a nation of pandemic-weary consumers got wind of a new offering from Miller Lite, a top-selling brand in the stable of Molson Coors Brewing Company. It wasn't a seasonal pilsner or a rebate or even a logoed koozie. It was, of all things, a scented candle....
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May 17, 2021
Oh "For the Love of Chocolate." Cadbury, the U.K. confectionery giant, has lent a hand to independent British chocolate retailers left at the brink of financial ruin by the Covid-19 lockdown by giving them a platform to push their artisanal sweets. The result? Visitors to Cadbury's e-commerce platform snapped up all 2,000 of the available...
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May 16, 2021
After over a year of Covid-19 restrictions and closures, cinemas and theatres around London are finally reopening-- and they will get a boost from two campaigns rolling out this week. Omnicom agencies TBWA\London and MG OMD are leading the Remember Cinema initiative, which will run from May 17 to the end of June across publishing,...
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May 16, 2021
As the world finally starts to return to normal, so does upfronts week. Following last year's upheaval, the annual May event for marketers has returned in virtual form as the biggest media companies make their pitches ahead of upfront negotiations. But last year's unprecedented marketplace has permanently shifted the landscape, and buyers are approaching negotiations...
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May 16, 2021
HGTV has featured several star duos over the years--think Property Brothers' Jonathan and Drew Scott, and Flip or Flop ex-spouses Tarek El Moussa and Christina Haack--but the cable network has never had anyone like Chip and Joanna Gaines. Fixer Upper, their home improvement and renovation series, was HGTV's No. 1 show from 2015-2018, drawing more...
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May 16, 2021
All in it together. Uncertain times. A reminder of what really matters. Sentiments like these, somber yet urgent, became marketing mantras that defined brands' responses to the Covid-19 pandemic. But despite how quickly brands had to rewrite their playbooks as lockdowns began, they now face an even more complex challenge: planning for the post-pandemic era....
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May 16, 2021
After the pandemic upended 2020's upfronts week, almost all of the regular presenters are returning to their familiar positions on the calendar, holding virtual upfront presentations. That includes Fox, which will present its entertainment upfront event on May 17. (The company's news and sports divisions held their own presentations last week.) Fox will repeat as...
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May 16, 2021
Nonfungible tokens, or NFTs, have recently been the subject of an enormous amount of hype. For the uninitiated, NFTs are tokenized versions of assets that owners receive virtual certificates of sole ownership for, which are tracked and traded on a blockchain. In essence, NFTs are speculative financial assets that can be attached to a multitude...
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May 16, 2021
Her current position at fintech start-up Happy Money may be Sadira Furlow's first-ever CMO role (and this her first-ever podcast!) but don't let the rookie fa?ade fool you. The 2020 Brand Genius honoree has a string of noteworthy career achievements under her belt, including viral Superbowl campaigns like Mountain Dew's "PuppyMonkeyBaby" and one of her...
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May 16, 2021
Upfronts week just got a lot more intriguing: two of this week's presenters are reportedly in merger talks. AT&T and Discovery Inc are in discussions to combine their media assets, in a deal that could be announced as soon as this week, Bloomberg reported Sunday. The companies are talking about combining the WarnerMedia division--which includes...
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May 14, 2021
Pop superstar Joe Jonas says that refreshing vibes are coming in from the west, and he predicts "delicious flavors will be picking up well into the afternoon and evening." The performer--one-third of the Grammy-winning Jonas Brothers--moonlights as a cheesy TV weatherman, rocking a 1970s-style outfit and oversized sunglasses, in a new ad for Tanqueray Sevilla...
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May 14, 2021
Pilsener, a leading beer brand that has served Ecuador for nearly 110 years, unveiled a new campaign celebrating Ecuadorian pride, which has helped the population endure the roughest moments of pandemic. The newest English-language spots tell true stories of medical professionals whose generosity and tenacity work to heal their country, one patient at a time....
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May 14, 2021
The 2021 crypto craze has hit its first hiccup, according to recent data. After rising for the first three months of the year, the transaction volume of non-fungible tokens (NFTs) dropped in April, from $217 to $83 million, the first month-over-moth downturn of the year, according to industry analyst Dapp Radar. The number of traders...
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May 14, 2021
NBC is setting up a franchise-packed fall season, including a Thursday night entirely devoted to its long-running Law & Order franchise, but there won't be a lot to laugh about on the network: It is holding all of its comedies--as well as the final season of This Is Us--until midseason. The broadcaster's fall schedule, announced...
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May 14, 2021
The Women's National Basketball Association tips off its 25th season Friday night (May 14), and all 144 players, along with friends and influencers of the league, are sporting a special hoodie as part of a collaboration with Twitter. The #W on the front of the hoodie is actually a QR code that can be scanned...
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May 14, 2021
Adweek's semi-annual Convergent TV Summit returned this spring with a focus on the future. From April 26-28, thought leaders came together to discuss how the industry reacted to the seismic shifts of the past year--and what the future might hold. If you missed any of the thought-provoking sessions or just wanted to watch them again,...
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May 14, 2021
As content becomes an increasingly important part of the agency's business, Adweek U.S. Media Agency of the Year Wavemaker turned to a GroupM veteran to lead the practice in the U.S. Wavemaker appointed Valeria Mares as Wavemaker U.S head of content, effective immediately. "Our content practice has tripled in the past year," Wavemaker CEO, Americas...
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May 14, 2021
As the delayed UEFA Euro 2020 tournament nears, sponsor Heineken's new campaign hopes to stir a little extra good-hearted rivalry among football fans this year, because hey, we all deserve a little extra mischief after the year we've had. Created by Publicis' Le Pub, the "Finally Together" campaign encourages fans and consumers to enjoy a...
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May 14, 2021
A year ago, no one knew when live sports would make a return after Covid-19 forced the abrupt shutdown of every league, which complicated upfront negotiations. But Fox Sports is heading into this year's talks feeling better than ever about the state of the sports marketplace. So the company had a bit of swagger heading...
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May 14, 2021
The new Chelsea F.C. away kit ad has proven an instant hit with fans, racking up over 3 million views over the first 24 hours alone. The groovy ad, released on May 13 to promote its home kit for the next season while reinforcing its London heritage, garnered an instant reaction that indicates passion for...
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May 14, 2021
This Is Us isn't the only long-running successful series that will be end next season. Black-ish has been renewed for an eighth and final season, ABC said today. Creator Kenya Barris made the announcement on his social media accounts, calling the news "both exciting and bittersweet." Created by Kenya Barris, Adweek's Creator of the Year...
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May 14, 2021
During the pandemic, students have faced a series of unique challenges, from the technical hurdles that can come with remote learning to the uncertain schedules and shaky financial futures that many adults are experiencing. And while restrictions may be lifting and the country is steadily reopening, we still don't know that the future holds, including...
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May 14, 2021
Pinterest's Story Pins feature allows creators to share multiple videos, photos and more in a single Pin. A Story Pin can have multiple pages, and each page can be edited separately. The Story Pins feature allows users to record new videos within the Pinterest application, as well as import videos from their device's camera roll....
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May 14, 2021
TikTok recently introduced a Green Screen Duet feature, which allows creators to use another person's video as the background for their own content. Here's how to use the Green Screen Duet feature in the TikTok mobile application. Note: These screenshots were captured in the TikTok app on iOS. Also note, in our screenshots, we won't...
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May 14, 2021
Charles Lewis Tiffany, founder of Tiffany & Co., was nothing if not an achiever. In 1837, the 25-year-old son of a cotton merchant opened shop at 259 Broadway in New York and, within a few years, made it into a premier destination for jewelry and fine wares. Thanks to the firm's many diamond-buying trips to...
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May 14, 2021
Pinterest will host a three-day virtual live event May 24 through 26 featuring studio-style sessions with creators that will enable Pinners to partake in activities with them or learn new creative processes. The live sessions will be available to Pinners in the U.S. via Android and iOS, with a schedule to appear in the application's...
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May 14, 2021
It's been a huge year for at-home food ordering. But now, Seamless is ready to hit the streets to meet the customers where they increasingly are: outside. Seamless just launched a digital out-of-home campaign in New York City to capture consumers' attention as they enter or pass public transit. Ads have been placed on Urban...
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May 14, 2021
As the world returns to normal and employees are called back to work, Anthony Klotz, an associate professor of management at Texas A&M University predicts "The great resignation is coming." You'll probably agree. As a society, we've had a lot of time to think about how we want to live, and one conclusion has become...
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May 14, 2021
Dentsu's organic revenue declined -2.4% in the first quarter of this year, while revenue at the global advertising holding company dropped -1.5%. The business, which owns agencies such as Dentsu McGarry Bowen, Carat and Merkle, said revenue fell 1.5% to $2275.75 million (248,850 million Yen) from January to March, though operating profit increased 22.4% to...
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May 14, 2021
Upfronts week--during which the biggest media companies hold their upfront presentations for marketers--was a no-go last year due to the pandemic, but almost every presenter has returned for the annual May event. Monday will kick off three days of virtual presentations from NBCUniversal, Fox, Discovery, Univision, Disney, WarnerMedia and ViacomCBS (only The CW, which usually...
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May 14, 2021
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. As Pubs Reopen, Guinness' Ad Brilliantly Highlights Everything That Made...
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May 13, 2021
ESPN , Disney's smallest streaming service, will get a big live sports boost in the coming months. A substantial seven-year deal with Major League Baseball will bring 30 exclusive regular-season games to ESPN, including 25 Sunday Night Baseball telecast and the MLB Little League Classic, along with five additional games every season that include the national...
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May 13, 2021
The CW is taking over Saturdays. The broadcast network will expand its schedule to all seven days in October, programming the entire week's primetime lineup for the first time ever. The expansion, which will bring the network to 14 hours of weekly primetime programming, will begin on Saturday, Oct. 2, with the first night of...
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May 13, 2021
Since late 2020, several ad-tech companies have attempted to float on the public markets. That includes Viant, which issued its first quarterly results today after listing on the Nasdaq in February. Top line Viant, which offers a demand-side platform known as Adelphic, posted revenues of $40.1 million for the three months leading up to March...
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May 13, 2021
Supply-side platform PubMatic saw revenue for Q1 total $43.6 million, up 54% from the year prior, when lockdowns first hit and the ad industry started to recoil as advertisers pressed pause on spend. Top line Digital advertising proved somewhat resilient during the pandemic, with marketers turning to programmatic channels to target consumers on their digital...
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May 13, 2021
Consumers are desperate to return to normal. With vaccinations widely available in the U.S. and a sense of cautious optimism settling over the country, advertisers are hoping to tap into that positivity--and past the political division that's defined the past year. Pepsi's new spot, "The Mess We Miss," highlights all the ways we thoughtlessly shared...
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May 13, 2021
It should go without saying, but here's a bit of advice anyway--skip the CBD-coated "sleep pretzels" of dubious origin and the CBD tonic that some guy cooked up in his garage. Sketchy! To avoid those scenarios, there are rules that can help you navigate a CBD space that's jam-packed with more than 3,000 brands. They're...
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May 13, 2021
As the world gradually re-opens from various stages of quarantine, CMOs are facing a much different set of considerations when it comes to attracting talent than they were more than a year ago. At Adweek's CMO Summit this week, marketing leaders discussed how they are approaching recruiting and retention in a world where companies and...
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May 13, 2021
A campaign in honor of Asian American and Pacific Islander Heritage Month is looking to combat rising anti-Asian racism by sharing the stories of Seattle's leaders and celebrities while encouraging other AAPI community members to make their voices heard. The "Our Stories Are Your Stories" campaign launched with a 30-second spot focused on the diversity...
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May 13, 2021
A little over two years since taking over as R/GA CEO, Sean Lyons says he has a leadership team in place for the agency's latest reinvention. Even for an agency built on "radical transformation," evolution doesn't come without growing pains. Last year saw a leadership exodus at R/GA over the course of months, beginning with...
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May 13, 2021
Diem Association, the digital payments and cryptocurrency project spearheaded by Facebook, pivoted once again, revealing a partnership between its wholly owned U.S. subsidiary, Diem Networks U.S., and Silvergate Capital, under which the latter will be the exclusive issuer of a Diem stablecoin tied to the U.S. dollar, as well as a shift in its operations...
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May 13, 2021
In March 2021, fundraising platform GoFundMe launched the #StopAsianHate fund to support the Asian American and Pacific Islander (AAPI) community in the wake of ongoing violence. Fashion designer Phillip Lim, who worked with GoFundMe CMO Musa Tariq to create the fund, spoke to the non-profit Asia Society about bringing awareness to this violence--and the importance...
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May 13, 2021
This past year undoubtedly saw a lot of innovation and technological advancement. Now, as the world returns to "normal," the question that many brand leaders are asking themselves--how do we keep this momentum going and leverage this year's ingenuity and strategic learnings rather than file them away and return to playing it safe? For major...
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May 13, 2021
On September 25, 2020, Nathan Apodaca's car broke down on his way to work, so he decided to take his skateboard to avoid being late. On his way, he grabbed a bottle of Ocean Spray Cran-Raspberry, fired up TikTok, and would inadvertently go on to create one of the most viral moments of the year....
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May 13, 2021
The trend of "drops"--limited-edition product release events--is expanding from the cosmetics and apparel industries into home furnishings as marketers attempt to generate excitement by using scarcity to attract new customers. It's no surprise. The drop-style approach, which gained traction with streetwear retailer Supreme in 2012, captures many essential marketing elements: It grabs the attention of...
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May 13, 2021
TikTok and Dove kicked off a partnership and accompanying campaign to promote body inclusivity and acceptance. Dove Self-Esteem Project tools will be available via TikTok in North America through June 13 as part of a multifaceted campaign that will include: In-feed confidence-boosting public-service announcements on the video creation platform. A hub offering tips on how...
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May 13, 2021
HBO Max's long-awaited Friends Reunion special, which was delayed for a full year due to the Covid-19 pandemic, finally has a release date. Friends: The Reunion, an unscripted special celebrating the long-running sitcom featuring the show's ensemble cast of Jennifer Aniston, Courteney Cox, Lisa Kudrow, Matt LeBlanc, Matthew Perry and David Schwimmer will arrive May...
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May 13, 2021
A surge of popularity in mixed reality during the pandemic could lead global investment in the technology to balloon from $12 billion in 2020 to $72.8 billion over the next three years. That's according to a wide-ranging new survey from Snap and Deloitte that looked at how quarantine conditions have supercharged adoption of augmented reality...
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May 13, 2021
Wieden Kennedy recently announced its London-based agency stalwart Neil Christie, most recently its director of growth markets, would leave after 17 years. Don't call it a retirement, the agency world veteran says. Christie is shifting to education to study literature at King's College in London, saying he was looking to do something completely different: "I had...
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May 13, 2021
Half a year in the making, it's probably the only event where you'll find Big Freedia and H.E.R. sharing a bill with Mark Cuban, Dr. Anthony Fauci, Tig Notaro and Condoleeza Rice. This year, following a two-year hiatus, OZY Media is bringing its distinct and eclectic OZY Fest directly to its largest audience ever, with...
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May 13, 2021
Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level experts. Today, Jim Habig, global head of business marketing at Pinterest, shares his strategies for connecting an international team with a multimarket focus. 'Show me global' A lovely side effect of writing...
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May 13, 2021
Editor's Note: It's Asian Pacific American Heritage Month again, and this year, it feels different. It feels like we can own our voice. So we speak, in all our varied capacities and capabilities. We commissioned powerful illustrations, words, a video diary and a self-portrait from a multitalented media buyer turned artist, a memorable copywriter, a...
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May 13, 2021
A new study by Pew Research Center found that mentions of Asian Americans on social media by members of Congress rose dramatically in 2020, with that trend continuing into the early stages of this year. Pew analyzed every Facebook post and tweet created by every voting member of Congress between Jan. 1, 2016, and April...
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May 13, 2021
The latest quarterly update to LinkedIn Sales Navigator includes several enhancements aimed at helping users mine new opportunities from their current relationships. Enterprise Edition users now have access to Champions List, a list of contacts who were previously involved in deals that were closed or won and have since moved on to other target accounts....
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May 13, 2021
Earlier this year, PepsiCo announced a partnership with LeBron James to help promote Mountain Dew's new energy drink Rise Energy. The news came after James had spent 17 years pitching Powerade and Sprite for rival Coca-Cola. Today, the brand is debuting its first spot starring the NBA superstar. In a 60-second commercial from TBWA\Chiat\Day N.Y....
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May 13, 2021
The&Partnership's latest addition is a creative leader who has led work for clients like P&G and Walgreens. The agency named former Grey New York executive creative director Hannah Fishman as chief creative officer for North America, responsible for overseeing all creative efforts across the U.S. and Canada for the WPP-backed shop. As CCO, North America,...
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May 13, 2021
As more and more people in the U.S. receive the Covid-19 vaccine, more businesses reopen and people begin planning vacations, neighborhood social network Nextdoor teamed up with GlobalWebIndex to study how the pandemic affected people's finance and spending habits. Nextdoor and GWI found that people bought more electronics, furniture and healthcare items in 2020, but...
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May 13, 2021
Having invested more than 30 million pounds ($42 million) into the U.K. pubs and hospitality sector during the lockdowns enforced by the Covid-19 outbreak, Guinness has released a campaign to welcome their reopening. The #LooksLikeGuinness campaign from AMV BBDO is led by a 40-second film that offers glimpses of everyday sights that vaguely resemble a...
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May 13, 2021
Instagram recently introduced the ability for users to add their pronouns to their profiles. By default, when someone adds their pronouns to their profile, everyone on Instagram will be able to see them. However, users have the option to only allow their followers to see this information. Our guide will show you how to change...
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