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Jul 10, 2020
Amazon said Friday it would not change company policy, and employees can still have TikTok, the popular social video app, on their phones. The company said it erroneously sent an email to employees earlier in the day instructing them to delete the app, citing potential "security risks." "This morning's email to some of our employees...
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Jul 10, 2020
Going green doesn't mean a company's bottom line has to suffer. Evidence suggests the opposite is true, according to new research from global consulting firm, Capgemini. In a survey involving 750 senior executives at various consumer product and retail organizations located around the globe, results found that 77% of company leaders said sustainability initiatives have...
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Jul 10, 2020
Sleeping Giants co-founder Nandini Jammi announced in a Medium post this week that she's leaving the advertising activism organization, which has been credited with pressuring more than 4,000 companies to pull advertising dollars from Breitbart News and helping launch the recent #StopHateforProfit boycott against Facebook. In Jammi's post, she alleged that Sleeping Giants co-founder Matt...
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Jul 10, 2020
After Nielsen weathered severe backlash from networks following Thursday's surprise announcement to delay its national out-of-home measurement rollout--scheduled for this fall--until at least early 2021, the company has reversed course. This afternoon, Nielsen told networks it will go ahead with plans to integrate its OOH viewing data into the national TV currency this fall, which...
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Jul 10, 2020
There's an art to creating skateboarding media, and Vans is inviting consumers to learn the basics with help from women, trans, nonbinary and gender-nonconforming talent. The shoe and apparel brand partnered with The Skate Witches, a submission-based media zine and platform for the skating community, to launch the Depth of Field virtual workshop series. The...
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Jul 10, 2020
A new "collaborative zine" from Nike Japan is putting a tech spin on coloring book pages. The shoe giant's latest campaign involves a booklet of black-and-white outlines of the latest Air Max releases, accompanied by an app that superimposes an augmented reality model of the shoe hovering over the page. As people physically color in...
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Jul 10, 2020
Impossible Foods has partnered with activist-athlete Colin Kaepernick for a multi-city program that will feed residents in underserved communities. Through the former NFL quarterback's nonprofit group, Know Your Rights Camp, the brand will hand out packages with its plant-based products to local families and serve cooked meatless burgers via on-site food trucks in San Francisco,...
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Jul 10, 2020
As the politics surrounding TikTok heat up, U.S. users looking to make original, short video content are exploring other options. They're turning to Byte, a spiritual successor to the now-defunct app Vine--at least for now. These sentiments culminated on Wednesday when U.S. users downloaded the app en masse, according to an Adweek analysis of data...
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Jul 10, 2020
Three former employees filed lawsuits against WeWork this week accusing the coworking company of racial discrimination, harassment and retaliation, among other alleged misconduct. Two separate complaints filed Wednesday in the New York Supreme Court for the County of New York allege racial discrimination, sexual harassment by WeWork employees, "questionable" stock option practices, equal pay violations...
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Jul 10, 2020
Twitter CEO Jack Dorsey pledged to donate $3 million to Mayors for a Guaranteed Income, a coalition of 16 mayors pushing for a federal guaranteed income. Dorsey said in a tweet, "This is one tool to close the wealth and income gap, level systemic race and gender inequalities and create economic security for families." MGI...
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Jul 10, 2020
SpotX and Pixalate are locked in a dispute over fraud and transparency--issues that strike at the core of ad tech. It all started two weeks ago when Pixalate released its first Connected TV/OTT Seller Trust Index (CSTI), a ranking of the inventory quality of ad exchanges across the three biggest streaming platforms: Roku, Samsung and...
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Jul 10, 2020
As live sports began to return from their pandemic-spurred suspensions, the action on Twitter started to heat up, as well. The social network said in a blog post that tweets about the National Women's Soccer League skyrocketed by 244% in June compared with May as players returned to the pitch. Similar surges were experienced by...
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Jul 10, 2020
In a financial update to investors, Carnival Corporation--which owns Carnival Cruise Lines, Princess Cruises and Holland America--said incentives such as flexible booking and low cabin prices have led to an "encouraging" amount of bookings or rebookings for 2021. While the U.S. cruise industry has agreed to a no-sail order through September, investors are looking to...
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Jul 10, 2020
During the ongoing round of upfront talks, media companies were seemingly operating from a defensive position amid economic uncertainty due to Covid-19 and linear ratings continuing to decline--but thought they had an ace up their sleeve. Nielsen had planned to integrate its out-of-home viewing data into the national TV currency this fall, which would have...
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Jul 10, 2020
At a time when many CPG manufacturers are reducing the variety of products they offer consumers, Conagra Brands is going in the opposite direction. This summer, the Chicago-based packaged-food company plans to introduce more than two dozen new products, ranging from meatless lasagna under its Birds Eye brand to a line of Orville Redenbacher's microwave...
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Jul 10, 2020
For backpack brand JanSport, back-to-school season is typically its busiest time of the year. Needless to say, back-to-school in the fall of 2020 is looking unlike any other previous year. While schools and universities across the country grapple with how to educate again, JanSport has had to adjust its messaging toward its primarily Gen Z...
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Jul 10, 2020
Instagram recently added the ability for users to pin comments to the top of their posts. Users can pin up to three comments on each post, and these will appear at the top of the comments area, even if there are more than three comments on the post. Our guide will show you how to...
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Jul 10, 2020
Tripadvisor is hiring, well, trip advisers. The travel and recommendation site quietly launched what it's calling Reco, a platform that matches travelers who'd rather not flip through Tripadvisor's entire portfolio of hospitality brands, restaurants and destinations with a personalized "trip designer." This comes during an obviously tough time for the travel industry, which has been...
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Jul 10, 2020
Studies show diversity matters. Ethnic and gender diversity correlates to increased performance and profitability. It also creates an enriched work experience. Companies are understanding the importance, yet there are still many challenges with achieving a truly diverse workforce and creating environments where diverse employees feel like they can thrive and belong. Having advocates for diversity...
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Jul 10, 2020
Funko, most famous for its Funko Pop! Dolls--which morph every geek icon ever into cherubic, Coraline-esque collectible figurines--is aiming to own the entire fandom lifestyle with the introduction of clothing lines. To provide an offering for every fan, Funko and Loungefly, its accessories and clothing division, are branching out into high-end apparel for the first...
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Jul 10, 2020
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. 3 Months In, Can Short-Form Streamer Quibi Be Saved? Quibi...
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Jul 10, 2020
As Covid-19 has ravaged the world, much of the global advertising industry has been shell-shocked--except for bike brands. Bicycle sales have seen a boom of sorts over the past few months as consumers looked for ways to exercise in a socially distant way or avoid public transportation in urban areas. And three bike brands--Trek, Specialized...
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Jul 10, 2020
Beats by Dr. Dre jumped into the TikTok campaign fray for the first time, teaming up with global creative digital agency AnalogFolk on the creation of a new music video for singer and songwriter Ashnikko. The #BeatsDaisyChallenge goes live on TikTok Saturday, July 11. The TikTok community will participate over a four-week period in separate...
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Jul 10, 2020
Audiobooks have been soaring in popularity in recent years, with Deloitte expecting the global market to grow 25% in 2020 into a $3.5 billion industry. For many, they've also proven to be a much-needed distraction during this year's Covid-19 pandemic lockdowns. With its latest U.K. campaign, market leader Audible has spotted an opportunity in that...
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Jul 09, 2020
If June has taught us anything, it's that Black and African Americans face obstacles other groups can hardly comprehend, whether in relation to criminal justice, the workplace, the economy or so many other factors of daily life. But when it comes to Black Americans in advertising, research tends to focus on the basics: what brands...
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Jul 09, 2020
Shein has come under fire for selling a necklace featuring a swastika pendant. The fast fashion ecommerce retailer is best known for knockoff products and impossibly low prices--case in point, the necklace in question costs $2.50. On Thursday, images of the necklace, which features a gold swastika pendant on a gold chain, started circulating on...
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Jul 09, 2020
Despite online audiences and engagement spiking amid global stay-at-home orders, the economic impact of the Covid-19 pandemic has not spared the digital ad market. The pandemic has laid waste to bottom lines and upped the pressure for companies to bulk up or bow out. Yet despite it all, some players are still finding ways to...
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Jul 09, 2020
A pair of powerhouse limited series--HBO's Watchmen and Netflix's Unbelievable--received the most nominations today as the Television Critics Association announced its 2020 TCA Awards nominees. The TCA, which comprises more than 200 North American TV critics and journalists (including me), honors outstanding television programming. The organization often recognizes acclaimed shows that Emmy voters have overlooked--like...
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Jul 09, 2020
Amazon is the latest retailer to pull Washington Redskins merchandise from its digital shelves as pressure mounts on the NFL team to change its name, which has long been considered a racial slur. An Amazon spokesperson confirmed the news in an email, adding, "With the announcement from the Washington team and the NFL, we are...
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Jul 09, 2020
West Elm has become the third retailer to partner with the 15 Percent Pledge campaign, promising to stock at least 15% Black-owned brands in its stores. The first major retailer to take the pledge in June was Sephora, followed by Rent the Runway later that month. In a statement on Wednesday, West Elm laid out...
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Jul 09, 2020
Covid-19 has been a boon for some subscription video services like Netflix, which has reported surges in subscriptions amid the ongoing pandemic that has relegated many Americans to their homes. That hasn't been the case for Quibi, the 3-month-old, short-form streaming service from execs Jeffrey Katzenberg and Meg Whitman that is struggling to get a...
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Jul 09, 2020
FCB New York has hired Yoonjung Crosby away from Havas as chief talent officer. Crosby will be responsible for overseeing all initiatives related to people and culture at the agency, tasked with designing programs for the attraction, retention and development of talent. She will also partner with all levels of the agency to ensure a...
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Jul 09, 2020
TikTok removed more than 49 million videos for violating its content policies in the second half of 2019, according to the company's latest transparency report released this morning. The short-form video site "proactively caught and removed" 98.2% of those videos before a user reported them, with 89.4% removed before they were seen by any users,...
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Jul 09, 2020
Chuck and Nandi Welch, the husband-and-wife duo leading brand consultancy Rupture Studio, have built their business bridging gaps between clients and audiences they want to reach. Since launching the New York-based company in 2010, the Welches have helped brands such as PepsiCo, Hennessy, BET and skincare brand Fresh strategize with new insights and ideas for...
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Jul 09, 2020
Friday marks the one-year anniversary of one of last year's most surprising TV advertising moments: the abrupt exit of Donna Speciale as WarnerMedia ad sales chief. But even more astonishing than the timing of her departure, which came just a week after she had wrapped 2019's upfront negotiations, is the fact that a full year...
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Jul 09, 2020
Friday will mark the one-year anniversary of one of last year's most surprising TV advertising moments: the abrupt exit of Donna Speciale as WarnerMedia ad sales chief. But even more astonishing than the timing of her departure--which came just a week after she had wrapped 2019's upfront negotiations--is the fact that a full year later,...
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Jul 09, 2020
On July 24, 2010, YouTube invited its community to participate in a feature-length film project that became Life in a Day, which drew 80,000 submissions, premiered at Sundance in 2011, was released globally in theaters and has been watched on YouTube over 16 million times. Nearly 10 years to the date--Saturday, July 25--the Google-owned video...
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Jul 09, 2020
When it comes to diversity and inclusion, the cannabis industry is uniquely positioned to reconcile its own troubled roots. According to an ACLU report this year, Black Americans are almost four times more likely than white Americans to be arrested for marijuana-related offenses. Yet today, the thriving legal cannabis market still has far to go...
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Jul 09, 2020
Facebook Blueprint, the social network's business education program, rolled out a series of free elearning courses related to community management. The courses are designed to support community leaders from all sectors, including agencies, brands, non-governmental organizations and nonprofits. Topic areas include: Defining and establishing a community: Building an online community, community goals and community guiding...
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Jul 09, 2020
Running a digital marketing campaign is complex enough. What if you added a constantly shifting, multi-tiered regulatory environment? Welcome to marketing a cannabis brand, where success depends on hard work, good counsel and clever use of technology. Jeremy Agers, director of demand generation at MyRemede, is making it work. His startup CBD brand partnered with...
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Jul 09, 2020
600 & Rising, an organization formed last month to advocate for Black people who work in the advertising industry, has formally appointed a board of directors. The board will help 600 & Rising "execute its mission of dismantling systemic racism in the U.S. advertising industry through effective policy and zealous advocacy," according to the nonprofit....
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Jul 09, 2020
Let the post-third-party cookie testing begin. CafeMedia will start using ID5's digital advertising identity product as the industry searches for a new way to monetize the open web following Google's decision to rid its market-leading Chrome browser of third-party cookies by 2022. Paul Bannister, chief strategy officer of CafeMedia, said there's a "chicken-and-egg problem" to...
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Jul 09, 2020
Love Malone's long career in advertising spans both brands and agencies. The founder of The Gradient Group consultancy spent close to a decade in pharma at GSK and Merck. After that, Malone landed in the agency world as a senior strategic manager at BBDO and then had the role of Ogilvy's global director for four...
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Jul 09, 2020
For those who can't wait for the next big release from their favorite artist, British website builder Zyro is attempting to fill that gap with artificial intelligence. The company launched a platform this week that automatically generates sometimes-passably-realistic lyrics in the style of Taylor Swift, Kendrick Lamar and The Beatles as a way to promote...
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Jul 09, 2020
Travelers don't lack for brands and businesses to help when booking a trip. That simple verb, long used by travel agents and travelers high on anticipation, is inarguably generic. But, when tied to a web domain, Booking.com represents a 20-year-old online travel agency that can officially be trademarked and protected, according to the Supreme Court....
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Jul 09, 2020
Google has announced that its 3D ad format Swirl is now available to all Display & Video 360 customers globally following a beta program involving brands such as Adidas, Belvedere Vodka and Nissan. Swirl provides marketers with a rare branding opportunity on mobile devices as it allows consumers to engage with campaign creative by rotating,...
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Jul 09, 2020
Should advertisers with fixed budgets spend more money on a single ad format, or should they spread their budgets across multiple formats? Twitter teamed up with Magna and IPG Media Lab on a study to answer that very question. The social network and the two IPG Mediabrands units said the results of "Mixing It Up:...
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Jul 09, 2020
Popeyes has spent the past year poking fun at Chick-Fil-A, first with a snarky tweet ("y'all good?") and later by promoting its runaway-hit chicken sandwich as being available on Sundays--when all Chick-Fil-A locations are closed. Now the chicken chain has chosen a new rival: the entire pizza industry. In February, as Popeyes was researching its...
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Jul 09, 2020
After rolling out several new features for its 2 billion-plus monthly users last week, WhatsApp turned its attention to the 50 million-plus users of its WhatsApp Business application Thursday. WhatsApp users can now scan QR codes displayed by businesses on their storefronts, product packing or receipts to initiate chats with those businesses, rather than having...
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Jul 09, 2020
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. What Marketers Need to Know About the LGBTQ Community in...
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Jul 08, 2020
In March, the legal cannabis industry in the United States received one of its most important stamps of approval to date: "essential business" designations during lockdowns in several states where the sale of medical and recreational marijuana is legal. That kicked off what's been a pretty busy season for cannabis sales. The industry, which is...
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Jul 08, 2020
There are an estimated 260 million cannabis consumers worldwide, ranging from minivan-driving moms to seasoned discreet unwinders, yet the marketplace is still set on pigeonholing marijuana users into two categories: the stereotypical recreational stoner and those with a doctor's note. Gary Allen, COO of cannabis data and strategic analysis firm New Frontier Data, thinks that...
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Jul 08, 2020
Facebook removed four separate networks for violating its policies against foreign interference and coordinated inauthentic behavior, including one that originated in the U.S. and was tied to conservative political consultant Roger Stone, who worked on the 2016 campaign for President Donald Trump in its early stages. Stone was convicted on seven counts in February--including witness...
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Jul 08, 2020
Companies in the cannabis and CBD space are no strangers to dealing with a constantly shifting marketplace--changes in consumer sentiment, adjustments in regulation, new competition backed by big-name investor money. In a sense, the need to pivot their approach to marketing during the pandemic is something they're prepared for because they've never stopped pivoting. In...
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Jul 08, 2020
Amazon said it will start displaying contact information for its 461,000 active U.S. sellers starting Sept. 1. This information will appear on their profile pages, which is a big development because only sellers in Europe, Japan and Mexico were previously required to post those details. And as a November 2019 Wall Street Journal investigation pointed...
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Jul 08, 2020
Confronting systemic racism must start at the top. Otherwise, it will persist with every leader who looks the other way. Every leader who checks a box. Every leader who thinks it's their company's responsibility to address it--and not their own. As leaders, this is not the time to stay silent. It's about action that starts...
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Jul 08, 2020
Two years ago, Gallup surveyed 1,000 Americans to find out which professions they trusted the most--and the least. At the top: nurses. And nearly at the bottom of a very long list was the car salesman, with a mere 8% of consumers viewing them as trustworthy. Indeed, the only job that ranked worse was being...
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Jul 08, 2020
Two years ago, Gallup surveyed 1,000 Americans to find out which professions they trusted the most--and the least. At the top: nurses. And nearly at the bottom of a very long list was the car salesman, with a mere 8% of consumers viewing them as trustworthy. Indeed, the only job that ranked worse was being...
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Jul 08, 2020
Facebook released its first-ever Sustainability Report Wednesday, although it was not quite as noteworthy as the other report the company unveiled. Director of sustainability Edward Palmieri said in a Newsroom post that the company committed in August 2018 to reduce greenhouse gas emissions by 75% and support global operations with 100% renewable energy by the...
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Jul 08, 2020
The heat on Facebook over its failures to address widespread issues related to civil rights and hate speech on its platform shows no signs of cooling. Civil rights groups, brands and marketing experts are still critical of the platform after findings of a 2-year-long independent civil rights audit released today showed that the social network...
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Jul 08, 2020
The executive shake-up at Huge continues with Judith Hoogenboom joining the digital agency as global chief strategy officer. She takes over from Dick de Lange, who left Huge after roughly two years in the role. Hoogenboom spent the last seven years at SYPartners, a consultancy that's part of Kyu, a 6-year-old "collective" of creative companies...
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Jul 08, 2020
The past few months have been a whirlwind for Spotify. In May, the streaming platform formed a $100 million partnership with Joe Rogan to exclusively stream his podcast. Soon after, it also reached deals with Kim Kardashian, Warner Bros. and DC Comics. Spotify was hopeful its portfolio of big-name celebrities would be enough to attract...
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Jul 08, 2020
Burger King has found a clever way to take advantage of Twitch's donations feature for cheap publicity. The fast-food chain donated amounts between $1 and $5 to several popular gaming streamers, then used the personalized message option that comes with such donations to have a bot read a plug for the restaurant's app and summer...
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Jul 08, 2020
Permutive, a publisher-focused data management platform (DMP), has raised $18.5 million in Series B funding. The cash injection comes as the digital advertising industry faces increased regulations and the depletion of third-party cookies. Those changes make publishers' consented first-party data more valuable, meaning they'll need partners to help organize and eventually monetize it. "What we...
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Jul 08, 2020
By early July of a typical year, most media companies have already wrapped up their annual upfront negotiations. But like everything else in the industry, that timetable was upended this year by the Covid-19 pandemic, resulting in a staggered upfront marketplace with some clients negotiating in the usual broadcast upfront timeframe, while others shifted to...
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Jul 08, 2020
In the age of the Covid-19 crisis, the move to contactless payments has accelerated drastically. Between March 2019 and March 2020, they grew in the U.S. grew by 150% according to a spokesperson from Visa. Venmo, an app typically used for transactions between friends and family, is responding to this trend by launching business profiles...
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Jul 08, 2020
The annual LGBTQ Community Survey is one of the most comprehensive resources for marketers looking to connect with this audience. With the help of 150 global partners, the LGBTQ research agency Community Marketing & Insights (CMI) conducts the survey, asking about everything from basic demographics to which type of alcohol they drink (among those who...
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Jul 08, 2020
In June, an Instagram post promoting a luxury brand's latest mascara became its most liked content to date. But the success of the photo, which has amassed over 800,000 likes, probably has a lot more to do with the teenager wearing it than the product itself. Ellie Goldstein, an 18-year-old model with Down syndrome, is...
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Jul 08, 2020
Publicis Groupe's Daimler-dedicated unit, Publicis Emil, lured the client-side architect of its agency model to work for the agency, hiring Daimler's Conrad Fritzsch as global chief transformation officer. "Cultural change is critical, and over the past few years, my focus has been to drive this change at Mercedes-Benz through the unification of global processes and...
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Jul 08, 2020
As the first digitally native generation, marketers have known for years that connecting with this cohort of young people would be different than millennials or Gen X. But that still hasn't stopped many brands from marketing to Gen Z as more online versions of their predecessors--like they're "millennials 2.0," said Jason Dorsey, lead researcher at...
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Jul 08, 2020
As the first digitally native generation, marketers have known for years that connecting with this cohort of young people would be different than millennials or Gen X. But that still hasn't stopped many brands from marketing to Gen Z as more online versions of their predecessors--like they're "millennials 2.0," said Jason Dorsey, lead researcher at...
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Jul 08, 2020
Brooks Brothers Group, clothier to financiers and presidents, filed for Chapter 11 bankruptcy protection in Delaware today as it continues to look for a buyer. The company will also seek additional financing and expects to complete the sale process within the next few months, a spokesperson said, emphasizing that Brooks Brothers is not liquidating. "For...
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Jul 08, 2020
When the Covid-19 pandemic forced Essence to cancel its 50th in-person festival in April, the media, tech and commerce company quickly pivoted to produce an all-virtual experience to engage consumers during a time they'd normally be in the Big Easy. The Essence Festival typically draws more than 500,000 people and makes a $300 million economic...
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Jul 08, 2020
Digitas has been named integrated creative and media agency of record in the U.S. for Playtex, Carefree, Stayfree and o.b., a suite of menstrual brands owned by Edgewell Personal Care. The agency beat out eight others to win the business, according to the company. The Publicis-owned agency's New York office will run the account, led...
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Jul 08, 2020
It's difficult to know something well if that thing is deemed too taboo to discuss openly. That's the concept behind Tampax's latest ad campaign starring comedian and actor Amy Schumer, who has a track record of exploring uncomfortable topics in her films and stand-up specials. In a series of videos that feel more like comedy...
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Jul 08, 2020
BBC Global News has signed an exclusive deal with ad-tech firm TripleLift to serve native advertising to its U.S. and Canadian audiences. It's the first programmatic deal for the British public news service, which was founded in 1922 as a radio broadcaster. Previously, space inside digital stories was used for internal promotion. BBC Global News...
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Jul 08, 2020
Instagram globally rolled out the ability for users to pin "a few" comments they deem worthy to the top of their posts in feed. Vice president of product Vishal Shah shared the news in a tweet, saying, "By highlighting positive comments, you can better manage the tone of the conversation." Today we're rolling out pinned...
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Jul 08, 2020
News flash: women have had vaginas since the dawning of the ages. But sadly, in 2020, many people still feel uncomfortable calling it what it is--which, Annovera birth control would like to remind you, is a "Va.Gi.Na." In a new campaign by McCann, the brand challenges the phrase "the V-word," a shorthand that makes the...
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Jul 08, 2020
LinkedIn began rolling out an audio-recording feature that allows users to record the correct pronunciation of their names, which can be listened to by other users. Our guide will show you how to use this feature on your profile. Note: These screenshots were captured in the LinkedIn application on iOS. Also note that while you...
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Jul 08, 2020
When people identify or assign a term like person of color, it makes me feel like I have an identity crisis. I'm a mom who happens to be a mom of color but who never refers to herself in that way and, frankly, doesn't really see what being of color has to do with being...
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Jul 08, 2020
TikTok is expanding its advertising capabilities internationally. The social video app is moving Ads Manager, its self-serve platform that allows advertisers to custom-build campaigns, out of beta, the company announced today. Previously, self-serve options were only available to select customers in certain markets. All other sales were direct. The company didn't disclose which companies used...
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Jul 08, 2020
Cleveland Browns wide receiver Odell Beckham Jr. led National Football League players in total engagements on Facebook, Instagram and Twitter from the start of the 2019 season through May 31, 2020, while fellow WR D.K. Metcalf of the Seattle Seahawks had the top growth rate among players with at least 100,000 followers, and New Orleans...
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Jul 08, 2020
As the Covid-19 pandemic cancels summer travel plans for Americans, Stella Artois wants consumers to embrace the season at home with help from their "daydream" doubles. The beer brand teamed with agency Pereira O'Dell to kick off the "You're Never Too Far From the Life Artois" campaign with a music video that features people in...
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Jul 08, 2020
Kroger has selected a dedicated fresh@dentsu Dentsu Aegis Network unit led out of 360i as its first integrated media agency of record (AOR), following a review. 360i had previously worked with Kroger in a performance capacity and supporting some social media, 360i chief media officer Doug Rozen explained. "We're really excited and honored to be...
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Jul 08, 2020
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Tech's Top Executives Prep for Antitrust Showdown Amazon's Jeff Bezos,...
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Jul 08, 2020
In 2018, almost two years after ad-tech firm The Trade Desk began trading on the Nasdaq, the demand-side platform was valued at close to $5 billion, but respected industry commentators said it was overvalued. Fast-forward almost two years, and The Trade Desk's valuation hovered above $20 billion at the close of trading Tuesday. Ahead of...
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Jul 08, 2020
In 2018, almost two years after ad-tech firm The Trade Desk began trading on the Nasdaq, the demand-side platform was valued at close to $5 billion, but respected industry commentators said it was overvalued. Fast-forward almost two years, and The Trade Desk's valuation hovered above $20 billion at the close of trading Tuesday. Ahead of...
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Jul 07, 2020
Is 7/10 the new 4/20? In cannabis circles, this early July date isn't nearly as famous as its world-renowned spring cousin. Still, it does have an actual--if somewhat unofficial--designation as National Dab Day. Its origin story is murky, meaning no one's taken credit for "inventing" it, but July 10 is starting to catch on among...
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Jul 07, 2020
Presenting itself as a "natural source of vitality," French water brand Vittel has unveiled a new brand identity that centers on its connection with nature via the medium of cute animal characters. Created by Ogilvy Paris, the new campaign comprises three short 30-second videos showing a squirrel slam-dunking nuts into a nest, two bees "boxing"...
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Jul 07, 2020
Among the most vulnerable in the pandemic, the elderly population has been more isolated during lockdown. While ensuring safety and following advice from medical professionals and government entities, one unfortunate byproduct of quarantine is not interacting with family, especially grandchildren. In Sweden, McDonald's and agency Nord DDB flipped the script on the brand's iconic Happy...
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Jul 07, 2020
Another page of corporate history was written this week when Big Boy, the storied quick-service chain whose double-decker burger preceded the Big Mac, fired Big Boy--or, at least, put him on indefinite hiatus. The towering mascot will be replaced by a character named Dolly, a blond-haired bobbysoxer trotted out to help promote the brand's hand-breaded...
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Jul 07, 2020
Panda Express has selected Los Angeles-based The Many as its creative agency of record in the U.S. The move ends the chain's relationship with Wolfgang, a creative consultancy and agency also based in Los Angeles. Wolfgang won the account in 2018 following a review. The American-Chinese restaurant empire--which has more than 2,200 locations globally--spent $8.7...
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Jul 07, 2020
ABC will get to air NBA games again starting Aug. 2, but the network is getting an early jump on the league's eagerly-awaited return with a live prime-time special airing a week earlier. The two-hour event, called NBA Countdown Presented by Mountain Dew: NBA Restart, will air Saturday, July 25 on ABC at 8 p.m....
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Jul 07, 2020
When the global pandemic hit, attention was focused on the agreements among parties: advertisers, agencies, production companies, talent and rights holders. Conversations focused on termination rights, contingency provisions, insurance and force majeure. To restart advertising production, new agreements and provisions have been drafted. While the parties negotiate and debate, there remains an almost insatiable need...
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Jul 07, 2020
When the global pandemic hit, attention was focused on the agreements among parties: advertisers, agencies, production companies, talent and rights holders. Conversations focused on termination rights, contingency provisions, insurance and force majeure. To restart advertising production, new agreements and provisions have been drafted. While the parties negotiate and debate, there remains an almost insatiable need...
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Jul 07, 2020
Raise a glass--and your pinkies. Pabst Blue Ribbon is breaking into the hard tea category. The 176-year-old brewing company, best known for its signature blue ribbon label and American-style lager, is debuting a peach-flavored boozy iced tea in 26 states this summer. PBR's alcoholic twist on the traditional refreshing drink delivers the sweetness of iced...
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Jul 07, 2020
The House Judiciary Committee has confirmed that the CEOs of Amazon, Apple, Facebook and Google will go before its antitrust subcommittee later this month, as governments across the globe continue to put regulatory pressure on Big Tech. Amazon's Jeff Bezos, Apple's Tim Cook, Facebook's Mark Zuckerberg and Google's Sundar Pichai will appear as witnesses at...
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Jul 07, 2020
Starburst has a new product that deviates from its familiar cube-like shape. Called Starburst Swirlers Chewy Sticks, the long, rope candy comes in two-in-one flavors such as cherry-lemon, strawberry-orange and cherry-strawberry. To promote the new product, the Mars Wrigley brand decided to mirror the product in Starburst's first vertical-only ad campaign designed for viewing on...
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Jul 07, 2020
LinkedIn will begin rolling out an audio-recording feature for profiles this week, enabling members to create a recording of the proper pronunciation of their names, which will be clickable on their profiles. The optional feature will roll out to all members globally over the next month, with adding a pronunciation limited to Android and iOS,...
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Jul 07, 2020
"Dieting feels punitive," says F-Factor founder Tanya Zuckerbrot. That's why she calls her brand a lifestyle, not a diet. And even though there is no shortage of weight-loss plans out there, including some billion-dollar brands, Zuckerbrot says F-Factor stands alone and doesn't have competition. In this week's edition of I'm With the Brand, host Ian...
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