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AdWeek News
Jan 18, 2020

YouTube Will Double Its Original Programming in 2020, Focusing on Documentaries
Last May, YouTube made a major shift to its original programming strategy, putting all of its original shows free in front of its paywall and streaming them with advertising--a movie that was inspired by an Adweek cover story on Cobra Kai, YouTube chief business officer Robert Kyncl said last May. Less than a year later,...

AdWeek News
Jan 17, 2020

Freeform Is Using Events to Drive Viewership While Streaming ‘Everything'
Freeform president Tom Ascheim knows young people are watching television differently, but they're still tuning into linear--as long as his network programs events to drive viewership, that is. At the Television Critics Association's winter press tour in Pasadena, Calif., Ascheim said that 31 Nights of Halloween and 25 Days of Christmas, two seasonal programming blocks...

AdWeek News
Jan 17, 2020

Snoop Dogg Gets Behind the Counter for Beyond Meat and Dunkin'
Despite his famously laid-back persona, Snoop Dogg is a hard-working foot soldier for one of his pet causes, namely swapping out animal protein for the plant-based Beyond Meat. The iconic rapper, who has a well-hyped penchant for a different kind of plant product, is an investor in the fast-growing billion-dollar startup and a frequent Beyond...

AdWeek News
Jan 17, 2020

Why Shaquille O'Neal Stands Tall as One of Basketball's Biggest Brand Ambassadors
At the Consumer Electronics Show earlier this month in Las Vegas, one man towered above the crowd. At 7'1" and over 300 pounds, Shaquille O'Neal--better known as just Shaq--dominated the NBA for nearly two decades. Since retiring in 2011, the Diesel has only grown his presence in households across the world. He's a commentator on...

AdWeek News
Jan 17, 2020

A Sea Turtle Family's Journey Highlights Habitat Destruction in Aardman's Touching PSA
A turtle family's journey home will warm your heart as they wave goodbye to loved ones and "drive" through the ocean. And then your heart will break. In Aardman's new animated film, the sea creatures deal with the usual travel issues--traffic, restless kids, directional mishaps--before coming in contact with the biggest obstacle: industrial destruction of...

AdWeek News
Jan 17, 2020

6-Time Formula One World Champion Lewis Hamilton Helps Vodafone UK Plug 5G
What better way to demonstrate the speed of 5G than with one of the fastest drivers in Formula One history? Six-time Formula One world champion Lewis Hamilton, the newest 5G ambassador for mobile carrier Vodafone UK, is featured in two films as part of the company's #5Gamechanger campaign, developed by global creative agency We Are...

AdWeek News
Jan 17, 2020

Journal House Returns to Davos as WSJ Expands Experiential Marketing
The Journal House--The Wall Street Journal's big experiential marketing play--is returning to the World Economic Forum's annual meeting, kicking off Tuesday in Davos. This marks the second year the storied outlet has brought its traveling show to the global elite retreat in the Swiss Alps. "It's a really vibrant, important part of our event strategy,"...

AdWeek News
Jan 17, 2020

‘Exclusivity Matters' to Hulu With Original Shows, but Not Library Content
Hulu's been in the original content business for a long time, but it has also long stood out in the streaming world for a considerable library of shows fresh from broadcast and cable properties, streaming episodes of NBC, ABC and Fox series the day after they air on linear TV. With new streaming services from...

AdWeek News
Jan 17, 2020

U.S. Advertising and Marketing Spend to Grow to Nearly $390 Billion in 2020
Advertising and marketing spending is poised for substantial growth in 2020. In a new study, specialist management consultancy Winterberry Group estimates that ad and marketing spend will increase by 7.2% from 2019, reaching $389.5 billion. A significant portion of that increase will come from political advertising related to the 2020 presidential election, as well as...

AdWeek News
Jan 17, 2020

Panda Express Brings a Touch of Lunar New Year to Facebook and Instagram
American-Chinese fast-food chain Panda Express is celebrating Lunar New Year in two ways: with limited-time offering Firecracker Shrimp, and with augmented reality filters on Facebook and Instagram. Panda Express said the Celebration of Good Fortune AR experience enables guests to enjoy and share five distinct Lunar New Year traditions with their friends and family. The...

AdWeek News
Jan 17, 2020

Hillary Clinton Says There was ‘Nothing Off-Limits' in Upcoming Hulu Docuseries
Hulu's upcoming four-part documentary series Hillary, centered on the life and legacy of former secretary of state Hillary Clinton, started out as a campaign documentary before morphing into a film that at times surprised even Clinton herself. Onstage at the Television Critics Association's winter press tour in Pasadena, Calif., Clinton explained that nothing was off...

AdWeek News
Jan 17, 2020

The Company Behind MSG Urges Merriam-Webster to Drop ‘Chinese Restaurant Syndrome'
Merriam-Webster is such an of-the-moment publication that it's added terms like "gender-nonconforming," "snowflake" and "bottle episode" to its arsenal lately, plus identified "they" as the word of 2019. As its editors say, "The English language never sleeps." So why has it continued to single out monosodium glutamate in Chinese food, under the heading "Chinese restaurant...

AdWeek News
Jan 17, 2020

Could Prince Harry and Meghan Markle Build the World's Most Valuable Brand?
When Meghan Markle--now known as the Duchess of Sussex--stepped out for a day of engagements in Cardiff, Wales during her engagement to Prince Harry in January 2018, she wore a pair of black skinny jeans from the little-known Welsh brand Hiut Denim. Once one of the several bloggers who tracked the soon-to-be Duchess's style were...

AdWeek News
Jan 17, 2020

Doritos Super Bowl Teaser Stars Sam Elliott, Who Has His Horses in the Back
To introduce a new, amped-up version of Cool Ranch Doritos (which turns 34 years old this year), Frito-Lay has snagged the talent of another American legend: America's favorite Cowboy, Sam Elliott. In a teaser released today for Doritos' Super Bowl 2020 ad "Monologue," Elliott walks into a saloon in an Old West town, decked out...

AdWeek News
Jan 17, 2020

Consumer Demand for Better Packaging Might Just Save the Planet
When he founded TerraCycle in 2001, Tom Szaky was in the business of keeping tough-to-recycle products out of landfills. In 2019, he expanded that mandate with a service called Loop, which focuses on reusing packaging instead of merely recycling it. In partnership with several well-known brands, Loop offers household goods from olive oil to laundry...

AdWeek News
Jan 17, 2020

Why Advertising Icon PJ Pereira Wrote a Novel About Kung Fu and AI
While Pereira O'Dell co-founder and creative chairman PJ Pereira may be best recognized as a leading creative in the ad industry, fellow Brazilians know him better as a best-selling author. Pereira has published four fantasy novels in Brazil, one of which--an edition in his Gods of Both Worlds trilogy--spent a month at the top of...

AdWeek News
Jan 17, 2020

Verizon's Super Bowl Campaign Will Spotlight First Responders and Encourage Volunteerism
Verizon will appear in the Super Bowl for the third year in a row, with a campaign highlighting the work of first responders and encouraging viewers to make an impact in their own communities. Since returning to the Big Game in 2018 after a six-year hiatus, Verizon has used its Super Bowl airtime to position...

AdWeek News
Jan 17, 2020

3 Elements of Brand Partnerships That Can Boost Creativity
Partnerships are fairly straightforward, even for the non-marketer. At the most fundamental level, one brand partners with another to achieve a mutually beneficial goal. It could be a donation to raise awareness of a cause, or on the other end of the spectrum, a multi-channel, multi-year, multi-million-dollar endeavor. The concept is simple enough, but what...

AdWeek News
Jan 17, 2020

Peacock Has Promise, but Streaming Service Could Take Time to Spread Its Wings
NBCUniversal finally took the wraps off Peacock at its investor day Thursday, sharing details about the streaming service's pricing (a three-tiered structure, ranging from $0-$10 monthly), launch date (an April 15 soft launch for Xfinity subscribers, July 15 nationally) and advertising (several new ad formats and a handful of brand sponsors). While the presentation was...

AdWeek News
Jan 17, 2020

Facebook Holds Off on Bringing Ads to WhatsApp, Aside From Its Status Feature
Facebook's plans to monetize WhatsApp--the messaging application it acquired for $19 billion in February 2014--appear to be on hold, aside from a previously revealed initiative to include ads in Status, WhatsApp's version of the popular Stories format on other platforms. Jeff Horwitz and Kirsten Grind of The Wall Street Journal reported Thursday that Facebook was...

AdWeek News
Jan 17, 2020

Reebok Shows the Softer Side of Bad Boy UFC Fighter Conor McGregor
As Conor McGregor returns to the octagon this Saturday for UFC 246, all eyes will be on the former champion who has been embroiled in out-of-the-ring issues. Since losing in an upset to Khabib Nurmagomedov in Oct. 2018, McGregor has smashed a fan's phone, beat up an older man in a bar, and attacked the...

AdWeek News
Jan 17, 2020

Facebook Hit With Class-Action Suit by Developers Over Loss of Access to Social Data in 2014
Four app developers filed a class-action lawsuit against Facebook late Thursday in the U.S. District Court for the Northern District of California, seeking to put a stop to "the most brazen, willful anticompetitive scheme in a generation." Law firm Pierce Bainbridge Beck Price & Hecht represents the plaintiffs, who allege in the lawsuit that the...

AdWeek News
Jan 17, 2020

The Shining Dew Parody; NBCU Takes Wraps Off Peacock: Friday's First Things First
Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Mountain Dew's Super Bowl Ad Will Parody The Shining...

AdWeek News
Jan 17, 2020

Google Kills the Cookie, Leaving Digital Media Companies Craving a New Way Forward
Some are calling it the "cookie-pocalypse." Others see it as a new dawn for the $565 billion global ad industry. What's certain is that Google Chrome's decision to phase out support for third-party cookies will affect everyone in the digital media industry. While the move was not unexpected, at least among industry insiders, most will...

AdWeek News
Jan 16, 2020

Curate & Co. Raises a Glass to Its New AR Instagram Quiz Filter
The BuzzFeed-style Instagram quiz trend made its way to the vineyard courtesy of Curate & Co., a public relations and social media agency that specializes exclusively in the food and beverage industry. Curate & Co. debuted its Which Grape Varietal Are You? augmented reality Instagram filter earlier this week, and it said the filter tallied...

AdWeek News
Jan 16, 2020

Peacock Sets National Debut Date of July 15, and Its Lowest Tier Will Be Free
Peacock, NBCUniversal's biggest bet on the future of television, will officially debut nationally on July 15, and, in an effort to build out a primarily ad-supported business for NBCUniversal and its parent company, Comcast, the company's lowest tier will be entirely free. The free tier, which Peacock and NBCUniversal Digital Enterprises chairman Matt Strauss said...

AdWeek News
Jan 16, 2020

Arby's Put Its Hat on Rival Mascots in a Fashion-Forward Power Move
While Burger King is out trolling every clown in town and Wendy's is eviscerating any rival who sets foot on Twitter, Arby's has found a slightly less combative way to have some fun with its competitors. For National Hat Day (truly a holiday honored by all) Wednesday, Arby's posted a series of images on Instagram...

AdWeek News
Jan 16, 2020

Gap Decides Not to Spin Off Old Navy Into Separate Company
Gap will no longer think about spinning off Old Navy into a separate public company. "The work we've done to prepare for the spin shone a bright light on operational inefficiencies and areas for improvement," said Robert Fisher, the company's interim CEO, in a statement. In early November, Gap dismissed CEO Art Peck. His departure...

AdWeek News
Jan 16, 2020

YouTube Begins Rollout of Profile Cards
YouTube began rolling out profile cards, which display viewers' public information and history of comments on a channel, on Android. The Google-owned video site began testing the feature last September. YouTube said profile cards show every comment the user has left on a specific channel over the past 12 months, giving creators a way to...

AdWeek News
Jan 16, 2020

Chipotle Bowls Over Twitter Users Who Left Their Lunches at Home
Chipotle is coming to the rescue of lucky Twitter users who were unlucky enough to leave their lunches at home. The fast-casual restaurant chain is sharing free entr?e codes that can be redeemed for its new line of Lifestyle Bowls, which joined its menu Jan. 2. Chipotle Chipotle Chipotle's existing Whole30, Keto, Paleo, high protein,...

AdWeek News
Jan 16, 2020

The Census Campaign Will Use This Spanish-Language Ad to Address Concerns About ICE
As the U.S. Census begins its sprawling, once-a-decade effort to count all the people living in America, special focus is being placed on reaching a wide range of immigrant and minority communities. While such emphasis isn't unique to the 2020 census, what is new is the dark cloud hovering over the issue of legal versus...

AdWeek News
Jan 16, 2020

Saucony's First Super Bowl Ad Will Have Sustainability Footprint
In its first Super Bowl ad buy, global running brand Saucony will be focusing on the brand's efforts to promote sustainability, the environment and acts of good. While details on the spot won't be released until next week, the Boston-based company announced today that it'll be working with Arnold Worldwide, a 75-year-old advertising agency that...

AdWeek News
Jan 16, 2020

NBCU Signs State Farm, Target and Unilever as Peacock Sponsors, Sets New Ad Formats
As NBCUniversal prepares to unveil many new details about Peacock at today's investors day in New York, the company has set its ad strategy for the upcoming streaming service, lining up several brand sponsors for its April launch. State Farm, Target and Unilever are among the Peacock brand sponsors and will be involved in the...

AdWeek News
Jan 16, 2020

Spotify Rolls Out Personalized Pet Playlists, Debuts My Dog's Favourite Podcast
Spotify has gone to the dogs (and apparently, to the hamsters, as well). The audio-streaming platform this week rolled out personalized pet playlists, as well as My Dog's Favourite Podcast. Pet Playlists enable Spotify users to create algorithmically curated playlists based on both their tastes and their pets' character attributes. Spotify said each playlist is...

AdWeek News
Jan 16, 2020

Payless ShoeSource Emerges From Bankruptcy, Relaunching Brand in the U.S.
Payless ShoeSource has emerged from Chapter 11 bankruptcy protection after filing last February, the retailer announced this morning. The company has appointed a new executive management team led by CEO Jared Margolis. The discount footwear retailer, however, declined to provide specific details at this time about its strategy to relaunch the brand in the U.S.,...

AdWeek News
Jan 16, 2020

Jonathan Van Ness Freaks Out About Pretzels in Pop-Tarts' Super Bowl Ad
In a new teaser for Pop-Tarts' first Super Bowl appearance, Jonathan Van Ness is not happy. Standing at a snack table covered in what he complains are all dry, boring options, the Queer Eye star's annoyance escalates to something of a tantrum as he screams, "Somebody needs to fix this!" It's Pop-Tarts who heeds his...

AdWeek News
Jan 16, 2020

USA Today Ad Meter Partners With YouTube
YouTube will be the official video-sharing platform for the 32nd edition of the USA Today Ad Meter, which provides poll data on how Super Bowl ads are resonating with viewers. Participants in the USA Today Ad Meter will be able to view Super Bowl ads on YouTube and vote for their favorites, and those videos...

AdWeek News
Jan 16, 2020

The Future In-Car Experience and What It Means for Marketers
LAS VEGAS--At CES 2020, there was a lot of buzz about the future of autonomous vehicles and the freedom that passengers will have during trips in driverless cars. What will that mean for marketers? Adweek sat down with two experts, Bill Wyman of Harman and Anne Mellano of Bestmile, to discuss this growing area of...

AdWeek News
Jan 16, 2020

Hulu Brings Creative In-House With Greenhouse (but It's Not an Agency)
In October, Scott Donaton made the jump from a long, distinguished career in the agency world to Hulu. Leaving Digitas, he joined the streamer as chief content and creative officer. He started at the beginning of December, reporting to Hulu CMO Kelly Campbell while working closely with Peter Naylor, svp and head of advertising sales....

AdWeek News
Jan 16, 2020

How Hulu's Creative Studio Greenhouse Sees the Next Era of Streaming Advertising
In October, Scott Donaton made the jump from a long, distinguished career in the agency world to Hulu. Leaving Digitas, he joined the streamer as chief content and creative officer. He started at the beginning of December, reporting to Hulu CMO Kelly Campbell while working closely with Peter Naylor, svp and head of advertising sales....

AdWeek News
Jan 16, 2020

Twitter Takes Steps to Prevent Misuses of Keyword Targeting via Sensitive Keywords
The issue of social networks' ad-targeting capabilities potentially being used for the wrong reasons recently surfaced on Twitter, which quickly took steps to rectify misuses of keyword targeting discovered by BBC News. Joe Tidy of BBC News reported that the BBC was able to use keyword targeting to serve ads on Twitter to people who...

AdWeek News
Jan 16, 2020

WPP Integrates Mindshare and Neo Media World Capabilities
WPP media agency network Mindshare and digital-first global performance agency Neo Media World are integrating their capabilities to better address challenges faced by marketers. Both agencies will retain their individual identities, branding, client roster and culture, but the move will result in a number of organizational shifts, including the creation of an integrated delivery unit...

AdWeek News
Jan 16, 2020

Awkwafina Takes Over as MTA Subway Announcer With Comedy Central Partnership
Commuters on New York's 7 subway line this morning were treated to some amusing train announcements from a voice that sounded eerily similar to Awkwafina--because it was. To promote the comedian and actress's upcoming Comedy Central series, Awkwafina Is Nora From Queens, the ViacomCBS-owned network has partnered with MTA New York City Transit to have...

AdWeek News
Jan 16, 2020

Discovery Sets Name and Launch Date for Chip and Joanna Gaines' Lifestyle Network
Discovery's long-in-the-works lifestyle network from home improvement power couple Chip and Joanna Gaines finally has a name and a launch date. Called Magnolia--also the name of the Gaines' home and lifestyle brand--the network will premiere on Oct. 4, Discovery president and CEO David Zaslav said today at the Television Critics Association's winter press tour in...

AdWeek News
Jan 16, 2020

Why Lowe's and Target Brought Their Technology Teams In-House
While off-the-shelf technology works for smaller brands, retailers the size of Lowe's and Target sometimes struggle to find solutions that fit. And, when they outsource their tech needs, the result is often dreaded silos in which staff can't collaborate. At the National Retail Federation's event in New York this week, the chief information officers (CIOs)...

AdWeek News
Jan 16, 2020

Instagram Makes it Easier for Creators to Upload Videos to IGTV
Instagram is looking to simplify the process of uploading videos to its IGTV long-form destination. The Facebook-owned photo- and video-sharing network now enables people to upload videos to IGTV the same way they already upload videos and photos to the main feed. After clicking on the plus sign in the bottom navigation area of the...

AdWeek News
Jan 16, 2020

eMarketer: Pinterest Overtakes Snapchat in Total U.S. Users
Are more people in the U.S. Pinning than Snapping? Research firm eMarketer believes so. eMarketer--which uses its own methodology to arrive at its forecasts and estimates, explaining why its user totals differ from those released by the social platforms themselves--said this week that Pinterest edged Snapchat for the No. 3 spot on the list of...

AdWeek News
Jan 16, 2020

Here's What Allbirds Has Learned About Ecommerce in China So Far
Earlier this month DTC footwear brand Allbirds debuted in Japan, about nine months after it started selling in China through Alibaba's online B2C marketplace Tmall. As Allbirds mulls where to go next, international president Erick Haskell spoke at the National Retail Federation's conference in New York this week about how the brand tackled the world's...

AdWeek News
Jan 16, 2020

Pinterest Met Its External Hiring Goals in 2019 for Women, Underrepresented Minorities
For the first time in the six-year history of Pinterest's inclusion and diversity report, the company met all three of its external hiring goals, along with achieving incremental increases in representation. Chief human resources officer Jo Dennis said in a blog post Thursday that Pinterest boosted its hiring rate for full-time female engineers to 27%...

AdWeek News
Jan 16, 2020

Media Needs to Start Preparing Now for the Post-Election Boom
For all the talk about the immediate effect of unprecedented political advertising in 2020--politicians crowding primetime, filling media coffers while edging out staple advertisers--there's been little said about what happens after the party's over. I see two ramifications with lasting impact on the media business where advertising is expected to slow down in 2021. On...

AdWeek News
Jan 16, 2020

MC Hammer Stars in Cheetos' First Super Bowl Spot in Over a Decade
Cheetos is back in the Super Bowl--and the snack brand is bringing along a new celebrity friend. For its 30-second spot in the Big Game, its first since 2009, the Frito-Lay-owned brand is kicking off its new campaign, "It's a Cheetos Thing." In it, Cheetos will highlight the red and orange dust the product leaves...

AdWeek News
Jan 16, 2020

Mountain Dew's Super Bowl Ad Will Parody The Shining
Mountain Dew has given fans a taste of what's to come in its Super Bowl 2020 ad. The PepsiCo brand has released a teaser of the 30-second spot, which will promote Mountain Dew's new zero-sugar variety released earlier this month. Judging from the teaser, it appears the game day spot will reference The Shining, as...

AdWeek News
Jan 16, 2020

Olay's Star-Studded Super Bowl Ad; 4 New Low-ABV Beers: Thursday's First Things First
Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Olay Nabs 5 Famous Faces for Its Second Super...

AdWeek News
Jan 15, 2020

HBO Max Will Help ‘Struggling' WarnerMedia Shows Thrive, Kevin Reilly Says
With the arrival of WarnerMedia's subscription streaming service HBO Max in May, chief content officer Kevin Reilly isn't just excited about the new business and content opportunities. He's looking forward to ending a long-standing heartache for network executives: seeing their original programs find larger, new audiences on streaming services completely outside of their purview. That's...

AdWeek News
Jan 15, 2020

Jo Ann Ross Lines Up ViacomCBS Ad Sales Leadership Team
A month after the CBS-Viacom merger was finalized, ad sales chief Jo Ann Ross has set the members of ViacomCBS' senior leadership team who will head up the combined company's market strategy. Meanwhile, several longtime senior ad sales execs will be leaving the company as Ross integrates the CBS and Viacom teams. Ross, the longtime...

AdWeek News
Jan 15, 2020

What's Your Fashion Footprint? ThredUp's Quiz Will Tell You
Sustainability has become one of those buzzy terms in recent years that's thrown around so often that it can start to feel meaningless--and in the complicated and often opaque world of fashion, it can be difficult to know where to begin. But it's true that clothing production has a huge environmental impact: 1.2 billion tons...

AdWeek News
Jan 15, 2020

In Nike's First Lunar New Year Ad, a Tradition Sparks an Annual Family Face-off
Whether it's in the U.S. or China, Nike is all about outrunning tradition, a message that usually comes in the form of powerful athletic anthems centered on overcoming social stigma or presumed limitations. But for its first ad celebrating the Lunar New Year--an Eastern holiday Western brands are increasingly building cinematic spots around--Nike is having...

AdWeek News
Jan 15, 2020

Gwyneth Paltrow Knows Everyone's Talking About that Goop Netflix Poster
Depending on the moment (or the reader), Gwyneth Paltrow's content-meets-commerce brand Goop finds itself at the center of the internet's praise or ire. Take earlier this month, for example, when it attracted a bit (or a lot) of both when a promotional poster for Goop's new Netflix show, The Goop Lab, was released. It had...

AdWeek News
Jan 15, 2020

Anheuser-Busch Adds 4 Beers to Growing Low-Alcohol Portfolio
The market for no- and low-alcohol products in the U.S. is expected to grow about 32% between 2018 and 2022, and Anheuser-Busch is taking note. The beverage company, known globally as AB InBev, has introduced four new no- and low-alcohol beers (NABLAB) to its portfolio. The new products, which are made by craft brewers owned...

AdWeek News
Jan 15, 2020

Amazon's Patrick Gauthier Says Retailers Should Prepare for Voice Commerce
While the history of voice recognition technology dates back to IBM in 1961, the modern era of voice didn't start for another 50 years when IBM Watson won Jeopardy! and Apple debuted Siri. But even that marquee year, 2011, was almost a decade ago now. Nevertheless, Patrick Gauthier, vice president of Amazon Pay and a...

AdWeek News
Jan 15, 2020

Groupon Names TBWA\Chiat\Day New York as Creative Agency of Record
Groupon has selected TBWA\Chiat\Day New York as its creative agency of record, following a review launched last summer and managed internally. "It's an immensely talented team at TBWA, and we're thrilled to partner with them," Groupon CMO Craig Rowley told Adweek. "Groupon is a great 21st-century brand," added TBWA\Chiat\Day New York president Nancy Reyes. "We're...

AdWeek News
Jan 15, 2020

Pinterest's Emotional Well-Being Activities Debut in 9 More Countries
The emotional well-being activities Pinterest introduced for its search experience in the U.S. last July are being extended to nine more countries. Pinterest revealed last July that Pinners in the U.S. who searched for terms indicating that they may be struggling--such as "stress quotes" and "work anxiety"--would see well-being activities that they could partake in...

AdWeek News
Jan 15, 2020

Media Execs Agree on the Need for Better Measurement for Fragmented Audiences
As media executives at CES gathered in hotel suites to broker potential deals in the months to come this year, Adweek caught up with some of them about pain points they have with the advertising industry, and the very deals they were trying to make during the world's largest tech conference. These interviews have been...

AdWeek News
Jan 15, 2020

How the North American International Auto Show Reinvents Itself for a New Decade
The North American International Auto Show (NAIAS) in Detroit has been a launching pad for automakers to announce new vehicles and product innovations for more than three decades. But recently, the influential auto industry event, known for kicking off the global show circuit every January, has seen a slowdown in engagement. In 2019, the show...

AdWeek News
Jan 15, 2020

In a Distracted World, This Short Film Reminds Us Why Cinema Is a Vital Escape
In 2020, it seems almost pointless to bemoan the pervasiveness of technology. Yes, we love our cell phones and our tablets, and there are more than enough reasons that extend beyond mere convenience. There is just too much value in the ability to connect via our devices to ever make us revert back to the...

AdWeek News
Jan 15, 2020

Elizabeth Warren Fires Shots, Captivates Twitter During Democratic Debate No. 7
Sen. Elizabeth Warren (Mass.) captured the attention of Twitter users during the seventh Democratic presidential candidates' debate Tuesday night with her response to an alleged comment by fellow candidate Sen. Bernie Sanders (Vt.) that a woman can't win the election. The most-tweeted-about moments Tuesday night were: Warren saying, "The only people on stage who have...

AdWeek News
Jan 15, 2020

App Annie: Messenger From Facebook Led Worldwide App Downloads in 2019
Mobile data and analytics company App Annie released its The State of Mobile in 2020 report, which offers a review of the mobile ecosystem in 2019. The report found that there were 204 billion worldwide application downloads in 2019, a new annual record. The average user spent three hours and 40 minutes per day on...

AdWeek News
Jan 15, 2020

Business Leaders Prepare for an End to the Longest Period of Growth
Is the travel industry the canary in the coal mine that signals a recession? Are media companies especially at risk when advertisers' wallets tighten? It's been almost five months since the inversion of the yield curve, an economic investment indicator that spooked Wall Street. But the effects on the U.S. economy and its effect on...

AdWeek News
Jan 15, 2020

Google Begins Rolling Out New Clothing Shopping Feature on Search
Google began rolling out a new shopping experience for search users on mobile browsers. The feature will allow users to search for clothing, shoes and accessories and see products from different stores in a new section in their search results. For instance, if users search for "down jackets," Google will highlight popular products from different...

AdWeek News
Jan 15, 2020

Trends Observed at This Year's CES and How Marketers Can Learn From Them
As CES wraps up another year of hustle and bustle, it is clear that technology has not only impacted every aspect of our daily lives, but it is also expanding consumer access points beyond traditional media channels for brands to experiment and innovate around. While some have lamented that CES 2020 offered nothing particularly new...

AdWeek News
Jan 15, 2020

Just Salad Likely to Pursue Private Equity or IPO Within 2 Years to Fund Growth
ORLANDO--Just Salad, which serves up environmentally sustainable policies alongside its healthy menu options, is likely to seek either private equity or an initial public offering within the next two years to fund growth, the company's CEO and founder Nick Kenner said in an interview with Adweek at the ICR Conference 2020. Propelling the need to...

AdWeek News
Jan 15, 2020

3 Ways to Navigate First-Price Auction Adoption
For years, second-price auctions, with winning bids awarded on a showcase showdown model of a penny over the second highest bid, have been the standard way to buy digital ad inventory. That's about to change. As Google Ad Manager adopts first-price auctions, the world's largest ad management platform for publishers is causing suppliers to re-evaluate...

AdWeek News
Jan 15, 2020

LinkedIn Adds 3 New Features to Pages
LinkedIn revealed three new features for pages Wednesday: invite to follow, LinkedIn Live and the ability for page administrators to share updates from either their profiles or their pages, directly via the professional network's homepage. The company said in a blog post, "Today, more than 50 million organizations around the world rely on LinkedIn pages...

AdWeek News
Jan 15, 2020

Starz CEO Wants to Work With Streaming Services, Not Against Them
In the cutthroat streaming world, Starz president and CEO Jeffrey Hirsch isn't looking for competitors. He's looking for partners. "The streaming wars continue to make headlines daily, with each new entrant looking to replace what has traditionally been known as basic television and to become the primary service in the home," Hirsch said Tuesday at...

AdWeek News
Jan 15, 2020

Olay Nabs 5 Famous Faces for Its Second Super Bowl Ad
For its Super Bowl spot, Olay is going all in on celebrities. The skincare brand, which is owned by Procter & Gamble, has a roster of five famous faces who will star in its Super Bowl 2020 ad: Taraji P. Henson, Katie Couric, Busy Philipps, Lilly Singh and Nicole Stott, a retired astronaut. Many of...

AdWeek News
Jan 15, 2020

Razorfish's Return; Squarespace Back in the Super Bowl: Wednesday's First Things First
Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Exclusive: Publicis Groupe Is Reviving Razorfish Less than a...

AdWeek News
Jan 14, 2020

Tech Roles Are the Top 7 on Glassdoor's 50 Best Jobs in America for 2020 List
Tech positions dominated job and recruiting site Glassdoor's list of the 50 Best Jobs in America for 2020. The top seven on this year's list were tech jobs: front-end engineer (No. 1), Java developer (2), data scientist (3), product manager (4), development operations engineer (5), data engineer (6) and software engineer (7). Glassdoor said tech...

AdWeek News
Jan 14, 2020

Ogilvy Lays Off 80 People Across U.S., Including CCO Leslie Sims
Ogilvy's U.S. chief creative officer Leslie Sims has been let go as part of a round of layoffs that affected roughly 80 employees at the WPP agency. In an email to staffers obtained by Adweek, worldwide CEO John Seifert said the staff reduction impacted nine offices, equating to 3.7% of the agency's total workforce in...

AdWeek News
Jan 14, 2020

Instagram Makes Long-Lived Access Tokens Available for the Instagram Basic Display API
One hour is nice, but 60 days is better. Instagram said Tuesday that long-lived access tokens are now available for the Instagram Basic Display API (application-programming interface). Software engineer Muyuan Liu said in a blog post that when the Instagram Basic Display API debuted last October, user access tokens were only valid for one hour,...

AdWeek News
Jan 14, 2020

Amazon Studios Is Focused on World Domination, Not Just Its Competitors
On Thursday, NBCUniversal will unveil new details of its upcoming streaming service, Peacock, the latest entrant into the increasingly crowded business of streaming television. But if Amazon Studios execs are to be believed, they're not fazed by all of their new competition. "All of these launches are great because it brings more attention to streaming...

AdWeek News
Jan 14, 2020

After a Second Stint at CPB, Alex Bogusky Exits the Agency He Co-Founded
A year and a half after returning, ad industry icon Alex Bogusky is exiting the field once again. Bogusky re-joined CPB, the agency he co-founded, in August 2018 in the role of chief creative engineer. Before leaving the advertising industry in 2010, Bogusky was one of its most high-profile creative voices, building CPB's reputation on...

AdWeek News
Jan 14, 2020

Facebook Adds Login Notifications to Facebook Login
Facebook added a feature to Facebook Login aimed at providing users with more transparency when they login to third-party applications. Software engineer Puxuan Qi said in a blog post that Login Notifications will alert users when they use Facebook Login to interact with third-party apps. Login Notifications will also remind people that they have full...

AdWeek News
Jan 14, 2020

U.S. Census Bureau Launches $500 Million Campaign to Count Every American This Decade
The U.S. Census Bureau's public education outreach efforts in 2020 for the national decennial census will culminate in the most sophisticated campaign to date--with an approximated price tag of $500 million. More than 1,000 creative and diverse works were fabricated for the "Shape your Future. START HERE." campaign. From today until June 28, it's estimated...

AdWeek News
Jan 14, 2020

P&G Is Making Sure No One Sees Its Ads Too Often
At the National Retail Federation's annual conference in New York, Procter & Gamble reinforced the axiom that sometimes more is less, and less is more. During a featured session, Monica Turner, P&G's svp of sales for North America, said technology is changing consumer expectations and how the company operates, including how brands connect with consumers--even...

AdWeek News
Jan 14, 2020

Taco Bell Fans Can Use Instagram to Find Out Which Menu Item They Are
Fast-food chain Taco Bell embraced the revival of BuzzFeed-like online personality quizzes with last week's rollout of an augmented reality effect (mobile only) that tells Instagrammers which menu item they are. The effect will tell people whether they are a Chalupa Supreme, a Cheesy Gordita Crunch, a Chicken Quesadilla, Cinnamon Twists, a Crunchwrap Supreme, Doritos...

AdWeek News
Jan 14, 2020

Under Armour's Founder Kevin Plank on the Brand's New Vision
Under Armour, a more than two-decade-old brand, is working to remain relevant and as engaging as its upstart competitors. At the National Retail Federation conference in New York, Under Armour founder and former CEO Kevin Plank spoke with Rod Sides, vice chairman and U.S. leader of retail, wholesale and distribution at Deloitte, about the where...

AdWeek News
Jan 14, 2020

Instagram Begins Testing the Ability to Send Direct Messages on the Web
Instagram has begun testing the ability for users to send Direct messages when using Instagram on the web. Users who have access to this feature will see a paper airplane icon alongside the Explore, notification and profile icons that are positioned near the top-right corner of the Instagram website. This feature will allow users to...

AdWeek News
Jan 14, 2020

Grindr, OkCupid and Tinder Among Popular Apps That Sold User Data: Report
Several popular apps are selling user data--including highly personal information, such as dating choices and precise locations--in ways that could violate privacy laws, according to a report released today by the Norwegian Consumer Council. For the report, titled Out of Control: How Consumers Are Exploited by the Online Advertising Industry, the government-funded nonprofit worked with...

AdWeek News
Jan 14, 2020

Visa Is Acquiring Fin-Tech Firm Plaid, Which Powers Venmo and Robinhood
Visa has made a deal to acquire financial tech company Plaid for $5.3 billion--almost double Plaid's last private valuation, according to CNBC. The San Francisco-based company, founded by Zach Perret and William Hockey in 2013, has technology that powers roughly 2,600 fin-tech apps--like Acorns, Betterment, TransferWise, Robinhood and Venmo--by linking users' bank accounts to more...

AdWeek News
Jan 14, 2020

Post-NBA, Dwyane Wade Begins His Marketing Era as a Chief Culture Officer for CAA Sports
NBA legend Dwyane Wade may have retired at the end of the 2018-19 season, but there's little downtime in his future. The 13-time All-Star is launching a new company with powerhouse talent agency CAA to help marketers connect with diverse audiences. "Work doesn't stop when the ball stops bouncing," he told Adweek on Monday. "I...

AdWeek News
Jan 14, 2020

Post-NBA, Dwyane Wade Begins His Marketing Era as Chief Culture Officer for CAA Sports
NBA legend Dwyane Wade may have retired at the end of the 2018-19 season, but there's little downtime in his future. The 13-time All-Star is launching a new company with powerhouse talent agency CAA to help marketers connect with diverse audiences. "Work doesn't stop when the ball stops bouncing," he told Adweek. "I want to...

AdWeek News
Jan 14, 2020

Celebrities, Politicians Turn to Instagram to ‘Stop This Story' of Antisemitism
Moshe Kantor, president of the World Holocaust Forum Foundation and the European Jewish Congress, turned to augmented reality to amplify a message about serious reality. Kantor spearheaded the Stop This Story campaign, which uses Instagram's AR effects to generate awareness about antisemitism. Stop This Story was timed to debut ahead of the fifth World Holocaust...

AdWeek News
Jan 14, 2020

Holiday Comparable Sales Results Continue to Roll In, Showing Modest Growth
ORLANDO--Major retailers largely reported modest comparable sales increases for the 2019 holiday shopping season on Monday, providing a bit of cheer and more visibility into retail's most important time of year. The positive numbers contrast with results from retailers such as Macy's, Kohl's and L Brands, and are despite headwinds--such as tariffs and a shortened...

AdWeek News
Jan 14, 2020

Google Chrome Will Phase Out Third-Party Cookies by 2022
In a move that many have feared for the last year, Google has finally given a timeline for phasing out support for third-party cookies in its Chrome web browser. The tech giant said it will take two years to complete the transition. Google is bowing to pressure to shore up privacy standards across its online...

AdWeek News
Jan 14, 2020

Bob Cohn Heads to The Economist as President
Bob Cohn, formerly the president of The Atlantic, has been named as president/managing director for The Economist to oversee the print business, including expanding its subscription and digital offerings. "I am thrilled to join the amazing team at The Economist, whose journalism I have long read and admired," Cohn said in a provided statement. "At...

AdWeek News
Jan 14, 2020

Pandora: Here's How to Turn Off Artist Audio Messages
By default, Pandora will play "artist audio messages" on the stations you listen to. If you don't want to hear this content, our guide will show you how to turn it off from within the Pandora mobile application. Note: These screenshots were captured in the Pandora app on iOS. Step 1: Tap "Profile" in the...

AdWeek News
Jan 14, 2020

Exclusive: Publicis Groupe Is Reviving Razorfish
Razorfish is back, less than a year after being retired by Publicis Groupe. But did it ever really go away? Founded in 1995, Razorfish was acquired by Publicis Groupe from Microsoft in 2009 for an estimated $530 million. A little over three years ago, Publicis merged Razorfish with fellow digital network Sapient Nitro to create...

AdWeek News
Jan 14, 2020

Athlete Marketing Platform Opendorse Debuts On Demand App, Desktop Features
Athlete marketing platform Opendorse is adding some mobility to its offerings. The company Tuesday debuted new mobile application and new feature Opendorse On Demand, which it described as a streamlined social media management tool that automates the process of sharing media and enables teams and leagues to share and track collections of media with athletes...

AdWeek News
Jan 14, 2020

With Arrow Ending, The CW Readies Next Wave of Superhero Series
Tonight, The CW airs the conclusion to its biggest superhero crossover ever, Crisis on Infinite Earths. And the network is facing its own major crossroads as it prepares to close the book on Arrow, the hit show that spawned The CW's "Arrowverse" of six (and counting) DC superhero series. Ahead of Arrow's Jan. 28 series...

AdWeek News
Jan 14, 2020

Man Ends Up in Billboard Ad for ‘Laxative Yoga' After Fantasy Football Loss
In 2016, Chicago resident Ryan Stew was roasted hard by life: His fiancee dumped him (and his belongings from her place), and he finished last in his fantasy football league. Stew's pals (who refer to their annual football league as The Quest), made sure the hurt cut deep. They paid for a 4-by-5-foot bus stop...

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