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Oct 02, 2023
This year started on a musical note for Mastercard with the launch of the Mastercard Artist Accelerator in April, a Web3-based program supporting emerging artists. So far, the results are music to Mastercard's ears. The financial payment processor's bullish Web3 investments have positioned Mastercard as a technologically advanced company that has led to a positive...
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Oct 02, 2023
If you've spent any amount of time on X (formerly Twitter) since 2015, chances are you're familiar with Nicholas Fraser--the face of the "Why You Always Lying?" meme. Fraser first rose to fame eight years ago with a Vine video of him performing a funny, homemade song his backyard to the tune of the 1998...
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Oct 02, 2023
If you've spent any amount of time on X (formerly Twitter) since 2015, chances are you're familiar with Nicholas Fraser--the face of the "Why You Always Lying?" meme. Fraser first rose to fame eight years ago with a Vine video of him performing a funny, homemade song his backyard to the tune of the 1998...
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Sep 29, 2023
Chicago Bears fans have a new way to celebrate their team before they ever enter Soldier Field for home games. By scanning the QR codes next to statues of team founder George S. Halas and iconic player Walter Payton outside Ticketmaster Plaza (formerly Gate 0) at Soldier Field, fans can launch an augmented reality experience...
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Sep 29, 2023
The alliance announced this week between Art Basel and the Tribeca Festival epitomizes how innovative partnerships can propel a brand into new realms of influence, while preserving established identities. Drawing more than 16,000 attendees in the 1970s at its inception in Basel, Switzerland, Art Basel is now a global pilgrimage for hundreds of thousands of...
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Sep 29, 2023
After splitting from FIFA, publisher EA Sports' new soccer game is here. EA Sports FC 24--the latest video game in the series previously branded under soccer's global governing body--went on sale today. Accompanying the launch is a high octane campaign that brings the game's drama into the real world. Created by Wieden Kennedy Portland, "Football Is...
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Sep 29, 2023
Publishers can now opt out of having their data used to train Google's AI models such as Bard. Top line Google's new tool, Google-Extended, allows websites to be indexed by its search engine through crawlers like Googlebot. It also offers publishers the option to opt out of their data being scraped for the training of...
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Sep 29, 2023
Mobile developer Niantic revealed its Rewarded AR Ads format at the Cannes Lions International Festival of Creativity in June. Now, Lunchables has become the first brand to launch a Rewarded AR Ads campaign in Niantic's hit mobile game Pok?mon Go. Powered by Niantic's 8th Wall augmented reality development platform, Rewarded AR Ads allow Pok?mon Go...
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Sep 29, 2023
One year after the Daily Beast launched Obsessed, its vertical dedicated to coverage of television and film, the section has topped seven figures in advertising revenue and seen an uptick in readership, according to president of advertising and partners Lindsay Jaffe Levy. The vertical, which publishes reviews, recaps and recommendations, grew out of a popular...
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Sep 29, 2023
Amid the flurry of generative AI developments, Adweek's weekly AI Watch roundup captures the latest news, regulatory proceedings and business developments revolving around gen AI. Here are this week's updates: Policy and legal: The Writers Guild of America has come to an agreement on a tentative contract, ending a nearly 150-day strike. This means writers...
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Sep 29, 2023
For London Fashion Week in September, Burberry gathered the glitterati to peruse its Autumn/Winter 2023 collection in an unlikely setting: an old-fashioned greasy spoon with checkered curtains on the windows and over-easy eggs on the plates. The tie-up with Norman's Caf?, situated in the U.K. capital's Archway area, was a testament to the vision of...
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Sep 29, 2023
Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data from the last five...
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Sep 29, 2023
Advantage Shopping Campaigns (ASC) have been among Meta's most high-profile ad product launches in the last year, but some marketers are finding the results lacking. The tool--which lets artificial intelligence, instead of the marketer, choose which audiences to serve an ad--has helped the company regain some of its mojo with buyers who had diverted spend...
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Sep 28, 2023
AMC's The Walking Dead has a new way to bring fans to tiers. Today, AMC Networks announced that it's begun rolling out the ad-supported version of AMC on its direct-to-consumer platform and apps, with third-party platforms and channel providers on the way in the weeks ahead. The tier premieres at $4.99 per month, featuring less...
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Sep 28, 2023
In a dynamic conversation at Brandweek, Dara Treseder, CMO of Autodesk, shared insights on marketing leadership and the transformative power of creativity. Her journey to chief marketing officer began at GE Business Innovations and GE Ventures, where she learned impactful lessons from influential leaders like Sue Siegel and Beth Comstock. Treseder later moved into startups,...
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Sep 28, 2023
The world of TV marketing just got a little bigger, thanks to Roku and Spotify. Top line Today, Roku and Spotify announced they are teaming up to bring video ads to Spotify's app on Roku, expanding the companies' existing partnership. Between the lines Roku and Spotify first partnered more than a decade ago when the...
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Sep 28, 2023
Less than a year after its debut, Snap will discontinue its AR Enterprise Services (ARES) unit. Launched in March 2023, the ARES technology suite was designed to allow customers to bring Snap's AR tech into their own apps, sites and stores. In a note to employees, Snap CEO, Evan Spiegel, said, "After exploring our options...
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Sep 28, 2023
Inclusivity is a pillar of marketing. And as the Latinx population in the U.S. continues to grow and evolve, brands need to understand the significance of culture and language for this key consumer group. This is essential in advertising campaigns as consumers, particularly Gen Z, often choose brands that authentically reflect their identities and align...
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Sep 28, 2023
Adweek's biggest marketing event of the year returned for its sixth annual edition in 2023. Brandweek took place from Sept. 11-14 in Miami, where the marketing and advertising industry's leaders gathered to discuss how brands can stay relevant amid economic and consumer uncertainty. Over the course of four days, attendees both in-person and virtual gained...
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Sep 28, 2023
New business is drying up for agencies ill-equipped to find clients in a squeezed market. This is according to RSW/US, the 18-year-old business development firm that works with ad agencies, marketing services firms and PR firms. Since 2010, the firm has surveyed agencies to diagnose new business trends. This year, it fielded the survey over...
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Sep 28, 2023
Lego is not just a toy company that attracts construction-minded children--it's a brand that crosses generations. And to acknowledge that broad fanbase and remind them that play is worthwhile at any age, the brand has produced a campaign focusing improving mental health through sound. With the aim of reaching adult builders, Lego has released a...
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Sep 28, 2023
Business and financial news publisher Bloomberg Media is restructuring its sales and marketing divisions around industries like tech, finance, auto, luxury and consultancy, rather than geography, to streamline operations and strengthen its appeal to advertisers, according to chief revenue officer Christine Cook. To lead the newly reorganized divisions, Cook created two new jobs and made...
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Sep 28, 2023
As post-pandemic excursions continue, travelers are looking beyond beaches and mountains and adding cultural experiences to their itineraries. According to Viator's 2023 Travel Trends, there was a 228% increase in cultural tourism compared to 2021. And that doesn't always mean flying off to Paris, Rome or London. Travelers are increasingly getting their share of next-level...
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Sep 28, 2023
When the multicultural agency, Lerma, prompted the generative artificial intelligence tool Mid Journey to generate an image of a Hispanic or Latinx man at work, the results were troubling. The team consistently received stereotypical images featuring a male figure with a prominent mustache and wearing a sombrero. "And no matter how we regenerated prompts hoping...
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Sep 27, 2023
[Sensitive content: This article discusses gun violence.] When Wanda Sykes told her audience that "Some shit's gonna go down, and I don't think you're going to like it," she wasn't teeing up a heartless comedy set. Instead, Sykes was resurfacing the language of a South Carolina school shooter--whose words were deemed hollow until he opened...
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Sep 27, 2023
Since its inception in 1970, ESSENCE magazine has been a go-to lifestyle magazine for Black women, covering a wide range of topics such as politics, fashion, beauty and more. ESSENCE Ventures is a Black-owned and operated private-equity company. Its mission is to empower, connect and provide ownership to Black communities. It achieves this goal by...
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Sep 27, 2023
Since its debut last July, the in-house creative shop launched by the social publisher ATTN: has quickly found its footing, notching 50% year-over-year revenue growth while pacing to finish the year up 70%, according to president Taryn Crouthers. While such a steep uptick in revenue, especially from a young company, would typically indicate a low...
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Sep 27, 2023
Grace Heskey, a student at Miami Ad School who is based in the Dominican Republic, said advertising in her country is defined by surface-level product pushes--made by the same brands that persistently win over jurors for their cinematic storytelling in other markets. In her country, she observed, marketing is often generic, and contributing to the...
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Sep 27, 2023
Editor's note: In this article, Adweek deviated from its style of using Latinx due to the writer's preference. Latine is a gender-neutral form of Latino. In my career, I've worked for organizations where I was not the only Latina/e in the room. I have raised my hand to participate in projects that connect with my...
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Sep 26, 2023
In this captivating interview, Raja Rajamannar, chief marketing and communications officer and president of healthcare business at Mastercard, shares his remarkable journey from a background in chemical engineering to becoming a marketing visionary. Rajamannar's passion for learning is deeply ingrained in his DNA, dating back to his childhood. He follows a routine that has become...
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Sep 26, 2023
Olivia Rodrigo is a three-time Grammy winner, a multiplatinum artist and--for the better part of next year--a relentless touring salesperson for her latest album, Guts, released earlier this month. To Sony Electronics, however, she's both a creator and instructor. Last year, Sony released its $200 LinkBuds S wireless earphones as a go-between for its $280...
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Sep 26, 2023
In the latest episode of The Speed of Culture podcast, Blake Griffin and Ryan Kalil, co-founders of Mortal Media, join Suzy founder and CEO Matt Britton to delve into the synergy of sports and business as they share their inspiring journey from athletics to film production. Their story underscores their unwavering passion, discipline and resilience...
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Sep 26, 2023
Artificial intelligence is coming to Tubi. Rolling out in beta today, the Fox-owned AVOD is using OpenAI's ChatGPT-4 to help viewers find new content. Tubi has 74 million monthly active users and a catalog of more than 200,000 and movies TV episodes, and the company hopes Rabbit AI will make it easier for customers to...
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Sep 26, 2023
On this episode of Brave Commerce, Gabrielle Wesley, chief marketing officer at Mars Wrigley, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about brand strategy, the importance of Halloween in the candy industry, and the company's commitment to fostering an inclusive internal culture. Wesley delves into how Mars Wrigley ensures its brands remain culturally...
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Sep 26, 2023
Monopoly's latest campaign is a brutal reminder that it's all fun and games--until your 8-year-old hands you an envelope that reads "final notice," and you discover grandma is secretly embezzling cash from the bank. Launching Oct. 9 in Canada and Oct. 24 in the U.S., "All is Fair" pays homage to the notoriously competitive spirit...
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Sep 26, 2023
From the moment the world first saw the 350 GT at the Geneva Auto Show in 1964 to the introduction of the all-electric Lanzador concept at this year's Monterey Car Week, the Lamborghini brand has been defined by the vehicle experience. For eight months, Lamborghini America put its experiential marketing account up for review, looking...
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Sep 26, 2023
Being a creative comes naturally to Josh Duhamel. The writer-director-producer has been working in Hollywood since the early 2000s, with major accolades including his leading role in the Transformers franchise, along with notable roles on the small screen like The Mighty Ducks. And now, the actor can add creative and production agency co-founder to his...
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Sep 26, 2023
Jennifer Coolidge's improv inspired a new campaign and product collection from e.l.f. Cosmetics. The actress is continuing her partnership with e.l.f. after previously starring in the brand's first Super Bowl ad earlier this year. She has collaborated with e.lf. to create Dirty Pillows, a limited-edition lip collection available for purchase as of Sept. 27. While...
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Sep 26, 2023
Jennifer Coolidge's improv inspired a new campaign and product collection from e.l.f. Cosmetics. The actress is continuing her partnership with e.l.f. after previously starring in the brand's first Super Bowl ad earlier this year. She has collaborated with e.lf. to create Dirty Pillows, a limited-edition lip collection available for purchase as of Sept. 27. While...
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Sep 26, 2023
Over the past eight months, the ad industry has witnessed a definitive role for generative AI inside creative and media agencies; from decoding client briefs to amassing real-time insights on campaign performance, gen AI is getting the job done more quickly and efficiently. Across IPG's Momentum, S4 Capital's Media.Monks and independent agency PMG, the opportunities...
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Sep 26, 2023
Lemon. The Uncola. The Man in the Hathaway Shirt. You Deserve a Break Today. Just Do It. Got Milk? Those are just some of the big ideas that have inspired consumers over the last 80 years. Without them, modern advertisers wouldn't have a compass for their own journeys. In a 1972 article called How to...
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Sep 25, 2023
In partnership with Tesco Group, Coca-Cola is inviting people to try a bottle of Coca-Cola Zero Sugar through an augmented reality experience running now across major cities in the U.K. The "#TakeATaste" digital out-of-home (OOH) campaign will see 3D anamorphic creative presented on OOH screens in London, Birmingham, Manchester and other U.K. cities. People will...
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Sep 25, 2023
Last week, IPG Mediabrands became the latest holding company group to merge subsidiaries. In a move to reduce redundancies, improve workflows and better support its three media agencies, UM, Initiative and Mediahub, Mediabrands announced the dissolution of the Matterkind and Reprise brands, folding them into Kinesso. Before now, the Kinesso, Reprise and Matterkind brands each...
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Sep 25, 2023
Everybody's eyes are on Coach Prime this fall. Deion Sanders, a pro player-turned-coach Hall of Famer, has captivated football fans throughout his career with his larger-than-life talent and personality. As for career success, Sanders is the only athlete to play in both a Super Bowl and a World Series. In the last year, he left...
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Sep 25, 2023
The cinema release of Dumb Money, the movie that chronicles the GameStop shares story from 2021, is being targeted by Britain's financial watchdog with a campaign that aims to warn people about high-risk investments. The film, which features Paul Dano, Shailene Woodley, Seth Rogan and Pete Davison, tells the true story of the investors connected...
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Sep 25, 2023
In the post-war boom of the 1950s, Americans developed a serious case of wanderlust, coinciding with a newly ignited love affair with the automobile. Those two forces combined to birth the 20th-century road trip, where families piled into station wagons, navigated with paper maps and sparked a decades-long trend that coined the pesty catchphrase, "Are...
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Sep 25, 2023
The narrative ballads known as corrido have been sung in Mexico for more than a century, but they've recently exploded in popularity among Gen Z. Spotify showcases the genre's power and heritage in a new campaign running across Mexico and the U.S. "La Tierra del Corrido," created by independent agency Founders, kicked off with an...
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Sep 25, 2023
As the role of artificial intelligence grows, it's probably no surprise that Americans' wariness about the technology is growing just as quickly--if not faster. Consider the results of a handful of studies and surveys released this summer alone. CNBC's All-America Economic Survey reported that 69% of Americans suffer from "AI anxiety." Two workers out of...
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Sep 24, 2023
After being on strike since May 2, Hollywood writers have a contract to return to work. Following 5 days of negotiations the Writers Guild of America (WGA) and the Alliance of Motion Picture and Television Producers(AMPTP) released a surprising joint statement late last week that progress was being made. Sunday night came the news that...
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Sep 22, 2023
In a candid conversation with Fernando Machado, the CMO of NotCo, we delve into the remarkable journey that led him from the shop floor of a factory to the forefront of marketing innovation. Machado shares his unique career trajectory, insights into the power of AI in the food industry, and the importance of responsible marketing....
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Sep 22, 2023
NBC Sports has a new MVP. Top line Today, NBCUniversal announced that Rick Cordella will take the role of president, NBC Sports. The veteran NBCU executive will report to Mark Lazarus, chairman, NBCUniversal Media Group. Here's What Buyers Really Thought About the 2023 Upfront Between the lines Cordella is set to lead all aspects of...
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Sep 22, 2023
Amazon Prime Video--one of the last major streaming services without commercial breaks--will soon have TV advertising. Fans of flagship series like Marvelous Mrs. Maisel or The Boys will soon see "limited advertisements" in Prime Video programming, the company announced this morning. "We aim to have meaningfully fewer ads than linear TV and other streaming TV...
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Sep 22, 2023
Snapchat partnered with the Design Museum in London to bring augmented reality experiences to the museum's Rebel: 30 Years of London Fashion exhibition, sponsored by Alexander McQueen. As part of the exhibit, visitors can explore a recreation of a backstage area at a London fashion show and try nine augmented reality lenses through AR mirrors....
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Sep 22, 2023
September is Hunger Action Month, and Navy Federal Credit Union with agency MRM launched No Plate Left Behind, an AR-driven campaign to raise donations for Feeding America to combat hunger in the military community. From now until Oct. 31, No Plate Left Behind will allow people to scan a QR code on printed materials and...
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Sep 22, 2023
H?agen-Dazs. Skinny Cow. Edy's. Drumstick. If you're a fan of ice cream, there is a good chance you have heard of at least one of these brands. Since 1928, Dreyer's Grand Ice Cream has been in the business of putting smiles on people's faces with ice cream, and according to Elizabell Rivera Marquez, CMO of...
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Sep 22, 2023
Google's admission to quietly inflating ad auction prices up to 5% for search advertisers, potentially increasing them by 10% for some queries, during the U.S. v. Google antitrust trial comes as little surprise to ad buyers. According to industry execs, the 5% figure is viewed as rather conservative, and the actual inflation rate could be...
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Sep 22, 2023
Google's admission to quietly inflating ad auction prices up to 5% for search advertisers, potentially increasing them by 10% for some queries, during the U.S. vs. Google antitrust trial comes as little surprise to ad buyers. According to industry execs, the 5% figure is viewed as rather conservative, and the actual inflation rate could be...
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Sep 22, 2023
The business and lifestyle publisher Insider, an Axel Springer property, has notched a number of key milestones in its video consumption over the last two months. That's thanks to a larger shift in its content strategy, one that the company hopes to translate into increased advertising revenue. The publisher broke its internal record for total...
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Sep 22, 2023
King's Candy Crush--one of the most popular mobile games in the world--brings the match-three puzzles beyond phone screens for its latest campaign. A series of ads by agency Bartle Bogle Hegarty London depicts what players love about Candy Crush through the use of practical effects, accompanied by bright colors and oversized sweet props. "These films...
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Sep 22, 2023
Adweek's weekly AI roundup captures the latest news, regulatory proceedings and business developments revolving around generative AI. Here's what happened this week: On the policy and legal front: U.K.'s competition watchdog, CMA (Competition and Markets Authority) has concluded its report on "responsible" generative AI and how people and businesses can stand to benefit from the...
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Sep 22, 2023
[Sensitive content: This article mentions suicide. If you're struggling with mental illness or having suicidal thoughts, please call or text 988 for the Suicide and Crisis Lifeline.] On a busy street in Chicago's River North district, tourists and passersby gaped at an open casket on display inside a building lobby. A hearse driver, who had...
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Sep 22, 2023
If you were to look up the famous French perfume Chanel No. 5 on Wikipedia, you'll come across an admonition right up at the top: "Not to be confused with Channel 5." Hang on. Who could possibly confuse a French luxury fragrance with a TV network? Turns out, plenty of people. Consider the results of...
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Sep 21, 2023
Microsoft gave insights into how its advertising business will evolve, including a new AI chatbot embedded into its Bing search engine, at an event in New York today. The software giant will offer a new ad format within its OpenAI-enhanced Bing chatbot: Compare & Decide Ads will let brands promote themselves as a user is...
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Sep 21, 2023
In the world of modern business, adaptability and evolution are paramount for success. The same holds true for the field of marketing, where Vineet Mehra, chief marketing officer of banking app Chime, has blazed a career path that embodies the dynamic nature of leadership. On this episode of Marketing Vanguard, Menra shared insights into his...
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Sep 21, 2023
In an era of increasing reliance on data, automation and ultimately, AI, it is people that remain, and will remain, the driving force behind any successful business. That said, the media and advertising industry is facing a recruitment crisis of its own. Acute talent and retention issues are commonplace in parts of our industry, underpinned...
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Sep 21, 2023
Hours ahead of the first Monday Night Football game of the season last week, Disney and Charter ended a carriage dispute that restored ESPN to nearly 15 million cable television customers. Prior to the agreement, headlines proclaimed the deal between the two companies would change TV forever. That didn't quite happen. Both sides made concessions,...
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Sep 21, 2023
In today's fast-paced marketing landscape, personalizing your message for a unique audience is key. This means diving deep into understanding your consumers' needs. But how do you juggle this when you're overseeing 11 distinct brands? In today's episode, Angie Klein, president of Verizon Value, joins Suzy founder and CEO Matt Britton on the latest episode...
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Sep 21, 2023
Embracing the tagline "Happy Hedonism," Illicit Elixirs released its new line of nonalcoholic, caffeine-free beverages with mature flavor names and AR-enabled labels. According to the brand, the drinks are "designed to help increase and enhance dopamine production within the body." The Illicit Elixirs lineup includes four fruity flavors: Late Night Fruity Call, Let's Party Peaches,...
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Sep 21, 2023
A team of fresh-faced superheroes assemble, united by a single mission. As they advance toward their end goal, they battle obstacles with some moral support from Groot, before thwarting a villain and coming face to face with their mysterious boss, Jane Lynch, in a dramatic final summit. No, this isn't the new Marvel movie. It's...
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Sep 21, 2023
Vinco Ventures, which was poised to acquire the tabloid the National Enquirer earlier this year, as well as its sister publications Globe, National Examiner and the National Enquirer U.K., has in recent months become embroiled in a saga so sensational that it could have been plucked from the pages of the Enquirer itself. Vinco Ventures...
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Sep 21, 2023
FanDuel Casino's campaign by agency of record Mischief @ No Fixed Address is based on the simple insight that consumers get really excited about winning, regardless of the prize. The latest phase of "Winning Is Undefeated" posits it's actually the best feeling in the world. The Mischief team came up with a list of 500...
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Sep 21, 2023
FanDuel Casino's campaign by agency of record Mischief @ No Fixed Address is based on the simple insight that consumers get really excited about winning, regardless of the prize. The latest phase of "Winning Is Undefeated" posits it's actually the best feeling in the world. The Mischief team came up with a list of 500...
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Sep 21, 2023
Samuel L. Jackson is known for his fiery performances, whether in Pulp Fiction or the Marvel Cinematic Universe. So when British bread maker Warburtons wanted to respond to a social post asking about other products that look similar to its signature orange packaging, the brand cast Jackson as a very angry version of chairman Jonathan...
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Sep 21, 2023
As a new academic year gets underway on college campuses nationwide, Tinder and rapper Saweetie are playing Cupid. The dating app has enlisted the Gen Z artist, who references Tinder in her track "Tap In," to get students swiping during a prime flirting moment: freshman orientation. Tinder sees the highest influx of 18-year-old members during...
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Sep 21, 2023
It starts like your typical Disney-style fairy tale: After slaying a dragon, a prince and princess ride off into the sunset. But their happily-ever-after turns upside down when the prince is "struck by an invisible force far more powerful than the dragon," says the film's narrator, British actress Olivia Colman. Prince Charming begins to show...
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Sep 20, 2023
FuseMedia is capping off a wildly successful upfront season. Today, in the midst of Hispanic Heritage Month, the Latinx-owned entertainment company confirmed to Adweek that it has closed its upfront negotiations with double-digit growth in volume. Fuse also reached high single-digit growth in CPMs (cost per thousand viewers reached) across its linear and digital platforms....
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Sep 20, 2023
The Joint Industry Committee (JIC)--formed earlier this year by OpenAP, along with a working committee of media agencies, premium video programmers, streaming platforms and trade bodies--has taken a significant step forward in the journey to multiple currencies. Today, the assembly announced it has given conditional certification to Comscore, iSpot and VideoAmp as part of its...
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Sep 20, 2023
Climate Week NYC, an event hosted by the nonprofit business group Climate Group, descends on New York City this week to coincide with the meeting of the United Nations General Assembly. While world leaders engage in diplomacy on East 45th Street--while facing tens of thousands of protesters fighting for an end to fossil fuels--Climate Week...
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Sep 20, 2023
Through the lens of a National Geographic photographer, the small family farms in the Organic Valley co-op look like national parks teeming with flora and fauna--honey bees, songbirds, rolling hills and native trees among them. And, of course, there's an abundance of free-roaming cows. So why is one land mass protected, while the other isn't?...
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Sep 20, 2023
In the not-so-distant past, a business-focused technology company could slap its logo onto a stadium, vehicle or athlete in a tech-savvy sport and connect its brand and products to the action. Since the introduction of Generative AI within the last year, however, firms like Bangalore-based Infosys increasingly have to use those partnerships as B2B demos...
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Sep 20, 2023
BBH USA has hired two leaders from independent creative agency Fig to strengthen its Black Sheep agency brand and better blend its strategy practice with the might of Publicis' data arm Epsilon PeopleCloud. Samantha Deevy joins as BBH USA's chief strategy officer, and Lindsey McNabb Hover is now the 25-year-old shop's first CMO. Fig--the shop...
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Sep 20, 2023
The introduction of Coca-Cola's "Real Magic" marketing platform two years ago has helped the brand celebrate the unexpected moments that elevate everyday life. And like so many other brands, the beverage giant has more recently turned to generative AI to bolster "Real Magic" through innovative design and unique experiences, all while harnessing the holy grail...
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Sep 19, 2023
For the 2023 NFL season, Snapchat and the Los Angeles Rams debuted an in-stadium augmented reality experience in SoFi Stadium sponsored by Princess Cruises. The experience premiered during the LA Rams home game against the San Francisco 49ers on Sept. 17. Powered by visual experience platform disguise, the AR activation will play on the SoFi...
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Sep 19, 2023
As any journalist would, I should make my conflict of interest clear before you read on: I'm an absolute Delta Air Lines fanboy. I'm a Delta Million Miler and Diamond for about seven years running. When Delta is in the headlines, my community comes to me for comment. Last week was no different when Delta...
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Sep 19, 2023
Why on earth would a brand whose product can't be boxed up and shipped out advertise on a retail media network, you ask? Let me count the ways. But first, what is non-endemic advertising, and why is it effective? Non-endemic advertising is precisely what it sounds like: brands that are not endemic to a retailer's...
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Sep 19, 2023
A full slate of live sports is set to arrive on Max under a Bleacher Report tier. Top line The Bleacher Report (B/R) Sports Add-On package, available Thursday, Oct. 5, will have more than 300 live games each year, as well as live video content and VOD content. Arriving just ahead of the MLB postseason,...
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Sep 19, 2023
While most brands view connecting with Hispanic and Latinx audiences as a challenge, the TelevisaUnivision team sees it as an opportunity. On the latest episode of Yeah, That's Probably an Ad, community editor Luz Corona is joined by TelevisaUnivision evp and chief growth officer Dan Riess to discuss the state of Hispanic marketing. Adweek Podcast:...
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Sep 19, 2023
Shell has a new media agency in Havas, the holding company confirmed to Adweek today. Havas Media will take over the oil company's global B2C strategic media buying starting January 2024, Shell confirmed. Shell spent roughly $240 million on measured media in 2022, according to COMvergence. The news comes following a roughly three-month-long review of...
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Sep 19, 2023
Music is, without a doubt, the universal language that speaks to people in countless ways. For musicians like Manu Manzo, their passion has become a lifelong commitment. Manzo is a singer, songwriter and producer whose musical style can be described as smooth and captivating, influenced by her life experiences in Mexico, Spain and current home,...
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Sep 19, 2023
On this episode of Brave Commerce, Andrew Katz, chief marketing officer at Athletic Brewing Company, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about the evolving nonalcoholic beer market and how Athletic Brewing is seizing this opportune moment. Katz takes us on a journey into Athletic Brewing's origins, tracing it back to founders Bill...
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Sep 19, 2023
The WNBA playoffs are here, and so are the brands. Amid record-breaking WNBA TV viewership (up 21% over 2022) and attendance (up 16%), Deloitte is launching a new sports marketing campaign celebrating women on the court and in the conference room. The WNBA Is Done Being Left Behind in Media Rights Deals A series of...
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Sep 19, 2023
Food is more than just sustenance--it can be a wild romp through a fiery hellscape in the case of Nashville hot chicken, or a joyride on a geyser of steaming hot broth if the dish is soup dumplings. Digging into a flavorful favorite like barbecue or boba doesn't just satiate hunger, it jumpstarts the nervous...
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Sep 19, 2023
As electric bicycles explode in popularity, the category is poised for shakeups as e-bike brands and retailers volley for relevancy and vie for consumer trust amid a crowded and fast-changing landscape. Seattle-based e-bike brand Rad Power Bikes and refurbished bike sales platform Upway are working to build on the recent excitement around e-bikes while establishing...
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Sep 19, 2023
Even as climate change becomes more devastatingly apparent--and Big Oil's role in it increasingly irrefutable--major polluters like Exxon, Shell, BP, Chevron and Saudi Aramco still have the world's biggest advertising and public relations firms in their corner. Industry activist group Clean Creatives today released its third annual F-List, which names 294 agencies that worked for...
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Sep 18, 2023
Ahead of the release of Apple's iPhone 15 on Sept. 22, Verizon partnered with musician J Balvin to launch Catch My iPhone, an augmented reality game and sweepstakes featuring a giant animated version of the singer. The Catch My iPhone AR game can be played by visiting Verizon's website or clicking the link in the...
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Sep 18, 2023
From unconventional full-funnel strategies to novel uses of artificial intelligence to provocative creative campaigns, B2B marketers are increasingly shaking off the notion that their style of marketing is staid and risk-averse. What we've found is they are wildly inventive, innovating at scale, transforming their industry and setting the tone for their B2C counterparts. Against this...
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Sep 18, 2023
A young woman is hunched over her textbook like a gull on the water's edge, so immersed in thermodynamic theory that she seems not to notice that she's alone in the darkened room. Suddenly, the library's green desk lamps flicker, light streaks through the large bay windows, and pages of ancient books turn by themselves....
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Sep 18, 2023
Although October 2022 was just a year ago, it feels like an entirely different era for Adobe. Heather Freeland joined Adobe that month as the company's chief brand officer, just as Google, Microsoft and smaller, more nimble tech firms began making their very public push into generative AI. During her second week on the job,...
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Sep 18, 2023
A new investment from private equity firm Falfurrias Capital Partners has propped up independent full-service agency Brainlabs' valuation to an estimated $320 million. Brainlabs declined to confirm the investment amount. The estimated value is according to sources familiar with the matter who spoke with Adweek anonymously. The agency's been executing an aggressive expansion strategy, with...
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