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AdWeek News
Oct 22, 2021

Twitter Users Can Now Subscribe to Revue Newsletters Directly via Tweets
Followers of Twitter accounts tied to Revue newsletters can now subscribe to those newsletters directly via tweets on desktop and mobile web, with Android and iOS to be added soon. ???? We've got big news. (You're really going to like this.) Starting today, your followers can subscribe to Revue newsletters directly from Tweets in their...

AdWeek News
Oct 22, 2021

Philadelphia Ad Sees Cream Cheese as a Sensory Explosion
It isn't easy to convey how something tastes via an advertisement, but studies show that tapping into other senses like sight and sound can be helpful to advertisers looking to communicate the overlap between taste and other senses. Taking this message to heart, Philadelphia Cream Cheese is pushing forward with a new multi-sensorial platform. Launched...

AdWeek News
Oct 22, 2021

Billboard Hot Trending Songs Powered by Twitter Chart Debuts
Billboard and Twitter debuted the Billboard Hot Trending Songs Powered by Twitter chart Friday. The chart was initially mentioned at Twitter's 2021 Digital NewFronts presentation in May, with global head of content Jen Prince telling Adweek at the time, "Music has for years been the No. 1 conversation." Billboard Hot Trending Songs Powered by Twitter...

AdWeek News
Oct 22, 2021

Reminder to Marketers: Don't Be Creepy
When it comes to personalization, most marketers don't get it right. They either do too little--e.g., indiscriminately blasting the same message and offer to everyone--or they go way too far, making people feel spied upon. Think about it this way: We call people creepy when they get closer to you than you want them to...

AdWeek News
Oct 22, 2021

Is Twitter's Algorithm Actually Biased in Favor of Right-Leaning Content?
Despite a constant stream of rhetoric asserting otherwise, a new study conducted by Twitter found that right-leaning news outlets see greater algorithmic amplification on its platform compared with left-leaning news outlets, and tweets posted by accounts from the political right receive more algorithmic amplification than the political left when studied as a group. The social...

AdWeek News
Oct 22, 2021

Why This Halloween Might Be the Biggest Ever for Candymakers
With national Covid-19 cases declining and more than two-thirds of U.S. residents ages 12 and up fully vaccinated, candymakers have good reason to believe Halloween is back. It might even be the biggest season of treats ever. The National Retail Federation estimates shoppers will spend an all-time high of $10.14 billion on Halloween-related products this...

AdWeek News
Oct 22, 2021

Dispensary in Salem Draws on Region's Witchy Past for Stigma-Busting Halloween Promotion
With a 20-foot inflatable spider perched on its roof and an overgrown forest recreated just inside the front door, a dispensary in a corner of the northeast U.S. infamous for its witch trials has fully enveloped itself in the creepiness of the season. And though the cannabis retailer captures the spooky thrills of Halloween for...

AdWeek News
Oct 22, 2021

All Twitter Users on Android, iOS Can Now Host Twitter Spaces
Twitter extended the ability to host Twitter Spaces to all users via Android and iOS this week. The social network shared the update in a Twitter Spaces tweet, and users can get started by tapping the Compose button they would normally use to craft a tweet. the time has arrived -- we're now rolling out...

AdWeek News
Oct 22, 2021

Instagram Rolls Out Branded Content Ads for Reels
Instagram began the global rollout of branded content ads in its Reels short-form videos Friday. The Facebook-owned photo- and video-sharing network began enabling businesses and creators to add branded content tags to Reels last December. Instagram Organic feed and Story posts can be boosted and become ads via the new Instagram Boost for Branded Content...

AdWeek News
Oct 22, 2021

Instagram: How to Use the Dune Chat Theme
Instagram added a Dune chat theme that allows users to add a desert scene to their conversations. Our guide will show you how to use the Dune chat theme in the Instagram application. Note: These screenshots were captured in the Instagram app on iOS. Also note, this theme is also available in the Messenger From...

AdWeek News
Oct 22, 2021

Messenger From Facebook: How to Use the Spooky Space Chat Theme
To celebrate Halloween 2021, Messenger From Facebook released a Spooky Space chat theme that features ghosts, skulls and more in an outer space setting. When a user activates the Spooky Space theme in a conversation, the conversation's emoji will automatically change to the Jack-O-Lantern emoji. Here's how to use the Spooky Space chat theme in...

AdWeek News
Oct 22, 2021

JD Sports Aims to ‘Catch ‘Em All' Through Pokémon Go/ Nike Tie-In
Athletic apparel retailer JD Sports and Nike have teamed with mobile game Pok?mon Go's maker Niantic to drive European players in-store where they can purchase exclusive branded items similar to those owned by their avatars. The deal will see 300 new Pok?Stops created Oct. 22, allowing Trainers (players of the game) to schedule raid battles...

AdWeek News
Oct 22, 2021

An Indie Streaming Service Takes on the Giants With a Clever Antidote to Bad Movies
It's a particular irritation of the modern era: you spend a long time choosing something to watch from a large array of streaming services, only to find out you've inadvertently picked a bad film. As anyone with multiple streaming passwords can attest, quantity doesn't always translate to quality. To stand out among the competition, Draken...

AdWeek News
Oct 22, 2021

Most Consumers Bemoan Brands That Release Their Super Bowl Ad Early
Dwayne "The Rock" Johnson starred in a Super Bowl ad in 2013 for "Got Milk?", but consumers want Johnson back in the Super Bowl more than any other celebrity, according to a new survey from The Marketing Arm, an Omnicom agency that works closely with brands to place celebrities in ads, including the Super Bowl....

AdWeek News
Oct 22, 2021

How to Win the Challenge of the ‘Great Reassessment'
Sometime in May 2021, headlines began to dub the concerning trend of employees leaving their jobs, regardless of the industry, as the "Great Resignation" or as some are now calling it, the "Great Reassessment." In the ongoing, unpredictable context of Covid-19, it is important now more than ever to consider the myriad of reasons for...

AdWeek News
Oct 22, 2021

DDB Worldwide Celebrates Creative Trailblazer Phyllis Robinson's 100th Birthday
Phyllis Robinson was obsessed with the ideas that never made it past the drawing board. When DDB art director Helmut Krone was stuck in a creative rut, she looked through his waste basket. When she sat down to interview candidates, she wanted to look at the ads that their previous employer had rejected. "She felt...

AdWeek News
Oct 22, 2021

The Inside Scoop on How Wes Anderson Designed a Dining Car for the World's Most Luxurious Train
Celebrities are often spotted riding the Venice-Simplon Orient Express. The opulent train was made famous by Agatha Christie's Murder on the Orient Express. Recent movies based on that 1934 novel have helped maintain that rail service's rarefied air of classic luxury with hints of diabolical mystery. A single ticket from London to Venice goes for...

AdWeek News
Oct 21, 2021

Apple's iOS 14.5 Takes a Bite Out of Snap's Q3 2021 Revenue
The third quarter of 2021 marked the first full quarter in which Apple's App Tracking Transparency framework, introduced as part of its iOS 14.5 operating system, impacted the entire period, as iOS 14.5 began rolling out April 26. Snap Inc. was the first domino to fall, reporting its financial results for the three months ending...

AdWeek News
Oct 21, 2021

Paloma Azulay, Chief Brand Officer for Burger King's Parent Company, Is Out After 6-Month Stint
After a relatively short stint as global chief brand officer of Restaurant Brands International, Paloma Azulay's tenure has ended at the parent company of Burger King, Popeyes and Tim Hortons. The marketing veteran previously spent 14 years shaping Coca-Cola's marketing before joining RBI in 2018. Her exit from the company comes nearly seven months after...

AdWeek News
Oct 21, 2021

A&W's 1/3rd Pound Burger Failed, So It's Trying a 3/9th Pound Burger Instead
There are two things that marketers are typically loath to do: own up to their mistakes and talk trash about the American public. A&W does both in a new campaign that revisits one of its failed product launches from 40 years ago and points the finger directly at math-averse people who didn't understand that its...

AdWeek News
Oct 21, 2021

Fisher-Price Finally Makes a Chatter Telephone For Adults
Technology enthusiasts often eagerly await the release of the newest smartphones, with ads from Apple and Samsung touting all the latest features. But Fisher-Price is urging shoppers to buck the trends with a nostalgic--and now Bluetooth-enabled--Chatter Telephone. The classic version of the baby toy, which retails for $9.99, features a smiling rotary phone on wheels...

AdWeek News
Oct 21, 2021

Facebook's Commerce & Ads IP Tool Is Now Brand Rights Protection
Facebook introduced a revamped version of its Commerce & Ads IP Tool Thursday, Brand Rights Protection. Brand Rights Protection enables enrolled trademark owners to search and report content that they believe infringes on their intellectual property rights, and the revamp brings simplification to the process, as those rights holders can now upload and save up...

AdWeek News
Oct 21, 2021

Can Donald Trump Re-Establish a Presence on Social Media With Truth Social?
Former President Donald Trump is trying to get back into the social media game again, this time with Truth Social, an application set to debut in beta for "invited guests" next month. Information about the app and other initiatives were shared within the details of a definitive merger agreement between Trump Media & Technology Group...

AdWeek News
Oct 21, 2021

It's Megan Thee Stallion Vs. Tina Snow in the Official Ad for Popeyes' Hottie Sauce
Megan Thee Stallion's spicy partnership with legacy chicken chain Popeyes is officially in full swing, complete with the arrival of the limited edition Hottie Sauce. But if the partnership's official ad is anything to go by, it almost didn't happen. Made with creative agency Gut, "Wild Megan" takes viewers to a contemporary Wild West located...

AdWeek News
Oct 21, 2021

TikTok Videos Go Long and Its Community Responds
TikTok began extending the maximum length of its videos to three minutes in July, and it provided an update Thursday on how its community has adapted to the change. The video creation platform said in a blog post Thursday that videos longer than one minute have tallied more than 5 billion views worldwide, with creators...

AdWeek News
Oct 21, 2021

TIAA Names Stephen Tisdalle Chief Brand and Demand Generation Officer
Financial services firm TIAA (Teachers Insurance and Annuity Association of America-College Retirement Equities Fund) has hired Stephen Tisdalle as chief brand and demand generation officer. In his newly created role, Tisdalle will oversee brand and advertising strategy and execution, creative services, paid and social media, and all marketing for TIAA's institutional, wealth adviser and consumer...

AdWeek News
Oct 21, 2021

Messenger From Facebook Adds Group Effects for Video Calls, Rooms
Messenger From Facebook is giving users a way to spice up their video calls and Rooms with augmented reality Group Effects. The new AR experiences augment all participants on a video call or in a Room simultaneously, giving users a more fun and immersive way to connect with each other. Users will be able to...

AdWeek News
Oct 21, 2021

Latina Equal Pay Day: Tips to Level Up and Make More Money
Today is Latina Equal Pay Day, which highlights a national issue not only within the advertising world but across all industries. It takes the average Latina nearly 23 months to earn what white non-Hispanic men earn in 12 months for the same role. This directly influences how we will be able to care for our...

AdWeek News
Oct 21, 2021

PayPal Reportedly Eyes $45B Acquisition of Pinterest
It seems that while Pinterest was hosting its second annual Creators Festival Wednesday, something much bigger was in the process of being created. Payments giant PayPal is reportedly in advanced discussions to acquire the visual search and social commerce platform. Neither company would comment on the negotiations. Ed Hammond and Liana Baker of Bloomberg were...

AdWeek News
Oct 21, 2021

Why P&Gs Walker and Company CEO's Core Values Are a Driver of Business Success
When it comes to resumes, you might be hard-pressed to find one as impressive as Tristan Walker's. Before founding the health and beauty brand, Walker & Company in 2013, Walker worked as an energy trader at both Lehman Brothers and J.P. Morgan, completed an internship during the early days at Twitter, served as the director...

AdWeek News
Oct 21, 2021

Publishers Continue to Experiment With NFTs, Signaling Their Potential Staying Power
Publishers' forays into the world of cryptomedia may have peaked in March, but recent activity shows that the trend is far from dormant. On Wednesday, Playboy unveiled its latest round of non-fungible tokens, a drop of 11,953 3D rabbit characters known as Rabbitars. On Thursday, The Economist followed suit, announcing that it had minted its...

AdWeek News
Oct 21, 2021

American Express Helps Small Business Owners With Big Problems in Continuing Campaign
When global events affect commerce, small businesses are often the first to suffer, causing many to shutter either temporarily or permanently, as seen during the last eighteen months of the Covid-19 pandemic. With 81% of small businesses reporting pandemic-related losses and nearly half cutting their spending in some way, many small business owners are feeling...

AdWeek News
Oct 21, 2021

Investing in Upper-Funnel Marketing Is a Long-Term Play
Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level experts. Today, Shutterstock CEO Stan Pavlovsky shares the thinking behind a recent video campaign. Below, in his own words, he insists that a slower-paced, longer-term focus on performance can pay off for...

AdWeek News
Oct 21, 2021

Poshmark's Steven Tristan Young on Problem-Solving Over Perfection
When Steven Tristan Young decided to take on the role of the first-ever CMO for the digitally native fashion marketplace Poshmark three years ago, he knew he had a big opportunity to make a mark on a lesser-known category that was ripe for adoption. And he was no stranger to taking on such a task,...

AdWeek News
Oct 21, 2021

Watch Elevate: Independent Agencies
Indie and Boutique agencies have become increasingly attractive due to the unique perspectives and intimacy that larger shops can't offer. On Oct 6, independent agency leaders gathered together virtually to discuss the future of advertising, including the importance of maintaining creative spirit and resilience, what unique values are being offered and how to keep pace...

AdWeek News
Oct 21, 2021

Facebook Continues Efforts to Help SMBs Prep for Holiday Shopping Season
Reiterating its findings that 20% of owners of small and midsized businesses expect to make more than one-half of their annual revenue during the holiday shopping season and the last months of the year, Facebook introduced more products and features aimed at helping them achieve those goals. Facebook is testing business audio and video calling...

AdWeek News
Oct 21, 2021

Ongoing Roku, YouTube Standoff Could Cause Connected TV Shakeup in December
After six months of a stalemate, Roku and YouTube are once again going public about their impasse, with the connected TV company accusing the tech giant this morning of making anticompetitive demands for carrying YouTube TV--and their faceoff could permanently shakeup the CTV landscape if the companies don't make up by December. Roku stopped carrying...

AdWeek News
Oct 21, 2021

This Campaign Trolls Tourism Sites With Negative Reviews to Promote Sustainable Travel
Tourism is picking up again after the Covid-19 pandemic ground travel to a halt, but one brand is warning of the sector's threat to the environment and urging people to embrace more sustainable tourism. Tao Guides, which publishes travel guides committed to sustainable tourism, has launched a campaign that turns typical travel marketing on its...

AdWeek News
Oct 21, 2021

Babyganics Kicks Off Its Campaign Celebrating Imperfect Parents With an Apology
It's no secret that parents have one of the hardest jobs in existence. With all that child-rearing comes an immense amount of pressure to be the perfect parent, whether it stems from images in media or from one's surrounding communities. Simply put: it's easy to get caught up in a sense of needing to live...

AdWeek News
Oct 21, 2021

For Twitter's Global Head of Accessibility, Her Life's Work Started at Home
"Progress can never be fast enough," says Gurpreet Kaur, Twitter's first-ever global head of accessibility. If anyone knows that to be true, it's Kaur. She was born and raised in India, where disability (especially neurodiversity) is still a taboo subject, with limited education and awareness around disabilities and the role of society and corporations to...

AdWeek News
Oct 21, 2021

Ogilvy Names TBWA New York's Chris Beresford-Hill President of Advertising North America
Chris Beresford-Hill is joining Ogilvy as the president of advertising for North America after a four-year stint at TBWA\Chiat\Day N.Y., where he served as chief creative officer. Beresford-Hill will oversee the creative and operations for Ogilvy's North America advertising business, one of the agency's five business units, which also include public relations, experience, health and...

AdWeek News
Oct 21, 2021

HBO Max Takes Modest Subscriber Hit Following Amazon Channel Expiration
A month ago, WarnerMedia's distribution deal to make HBO programming available through a paid Amazon Prime Video Channel ran out, meaning that millions of wholesale customers paying to watch HBO via an add-on channel lost access. Despite looking to woo those customers back with a steeply discounted subscription to HBO Max, the media company is...

AdWeek News
Oct 21, 2021

Disney Will Hold In-Person 2022 Upfront—But Not at Lincoln Center
After two years of virtual upfront presentations, Disney will once again hold an in-person event in May 2022--but it will not be returning to its traditional Lincoln Center home. The company said today that it will have an in-person upfront event on Tuesday, May 17, but the presentation will take place "at an all-new venue."...

AdWeek News
Oct 21, 2021

Facebook Gaming Expands Cloud Library to More Than 45 Games
Facebook Gaming announced an expansion of its cloud gaming catalog, which allows users to play free-to-play games through Facebook without installing the games to their devices. Facebook's cloud gaming platform debuted in beta in October 2020 with six games, but the service now offers more than 45, with new releases coming from Gameloft, Jam City...

AdWeek News
Oct 21, 2021

Heinz Ketchup Enlists TikTok Creators for Blood-Soaked, Crowd-Sourced Horror Film
Who doesn't love a good horror movie? The suspense, the jump scares ... and, of course, the blood. Since blood is so ubiquitous in the horror genre (and makes an appearance in other kinds of films as well), every special effects artist worth their salt has at least three recipes for fake blood in their...

AdWeek News
Oct 21, 2021

War Photojournalists Capture Call of Duty: Vanguard's Stark Imagery in a Captivating Ad
Plenty has been said about Call of Duty's realistic ethos and immersive nature. But in some cases, words are just not be enough. Pictures, after all, are worth just a bit more. To showcase Call of Duty: Vanguard's impressively sharp graphics, Activision-Blizzard-King did a little more than grab a few high-end screenshots. In collaboration with...

AdWeek News
Oct 21, 2021

What Will It Take for Agencies to Retain Diverse Talent?
Before a campaign goes live, Whtwrks' incoming president Tamara Zachery and her teammates do a "gut check," allowing people to be honest and share thoughts and concerns they have with the look and feel of creative--even if it's uncomfortable. Although the agency hasn't had any internal diversity issues in the time that Zachery has been...

AdWeek News
Oct 21, 2021

Stammering is Rarely Heard in the Media, But This Campaign Wants to Change That
Between 50-70 million people around the world stammer, including US President Joe Biden. While 8% of children will stammer at some point in their lives and 1-3% of adults say that they do, stammering is rarely heard in the media--and, when it is, it is usually portrayed in a negative or comedic light. STAMMA, the...

AdWeek News
Oct 21, 2021

Prada Dresses European Buildings to Promote Latest Collection
Not content with clothing Europe's elite, Italian luxury fashion brand Prada has turned to "dressing" some of the most iconic buildings across Europe's most famous cities to promote its latest collection. Buildings in Milan, Paris, Amsterdam and London have been painted and dressed with the Prada brand over the last month in conjunction with Milan...

AdWeek News
Oct 21, 2021

Five Relationship Questions to Apply to Fix the Client-Agency Dynamic
When it comes to the client briefing process, we are in a place where, according to the IPA, one partner in the client-agency relationship thinks they're getting it right 80% of the time and the other partner thinks they're getting it right ... only 10% of the time. In romantic relationships, that sort of imbalance...

AdWeek News
Oct 21, 2021

5 Relationship Questions to Help Fix the Client-Agency Dynamic
When it comes to the client briefing process, we are in a place where, according to the IPA, one partner in the client-agency relationship thinks they're getting it right 80% of the time and the other partner thinks they're getting it right ... only 10% of the time. In romantic relationships, that sort of imbalance...

AdWeek News
Oct 20, 2021

Azerion's Inskin Media and PubGalaxy Acquisitions Extend Its European Presence
As it aims to build an advertising alternative to Google and Facebook, digital entertainment and media platform Azerion has announced the acquisition of digital advertising company Inskin Media and PubGalaxy as it expands its European growth aspirations. The deals are the latest acquisitions to follow the company raising $242 million (200 million Euros) through a...

AdWeek News
Oct 20, 2021

Kroger Unveils a Private Marketplace With First-Party Targeting
Grocery chain Kroger announced the launch of a private programmatic advertising marketplace that will help further monetize its first-party data. The Kroger Private Marketplace will allow agencies and brands to apply Kroger data to programmatic campaigns. And there's a lot of data to be had--the retailer serves 60 million U.S. households each year. Meanwhile, agencies...

AdWeek News
Oct 20, 2021

This Self-Serve Ad Platform Will Help Publishers Guard Against Margin-Shaving
This morning the American Cities Business Journal, a countrywide network of 44 newsweeklies, announced the launch of its newest software product, Adbook Portal, an offering designed to help smaller publishers improve their profit margins by streamlining the ad management process. The platform, which was created in partnership with ad-tech firm FatTail, allows ACBJ and its...

AdWeek News
Oct 20, 2021

Will TikTok Users Scream When They Hear Ghostface?
Paramount Pictures and Spyglass Media Group are spooking TikTok users prior to the Jan. 14, 2022, release of the reboot of classic horror film Scream. The video creation platform rolled out a new text-to-speech option featuring Roger L. Jackson voicing the character of Ghostface. David Arquette and Drew Barrymore, stars of the original film in...

AdWeek News
Oct 20, 2021

A New Initiative Aims to Fuel Better Visibility of Indigenous Communities in Stock Photos
At the height of the Covid-19 pandemic, many industries temporarily shut down while others boomed with unexpected demand. Stock photo and video companies became a key resource for many productions that could no longer schedule in-person shoots. This led the ongoing conversation around diversity in stock materials to reach new heights. In the latest effort...

AdWeek News
Oct 20, 2021

Community Chest: Twitter Scoops Up Team From Chat App Sphere
The team behind Sphere, a free chat application on Android, iOS and the web created to "transform groups into vibrant communities," will be joining Twitter. The social network said roughly 20 employees--including co-founders Nick D'Aloisio and Tomas Halgas--will work out of its office in London with a focus on Communities, creators, direct messages and tweets....

AdWeek News
Oct 20, 2021

Merch Table: Shopify Integrated Into Spotify for Artists
Spotify for Artists and Shopify are teaming up on a virtual merch table. The integration of ecommerce platform Shopify into Spotify for Artists gives artists on the streaming platform the opportunity to grow revenue by connecting their Shopify store via Spotify for Artists, managing inventory and controlling which items are featured on their pages. Items...

AdWeek News
Oct 20, 2021

Netflix Employees Walk Out as Fallout From Dave Chappelle Special Continues
Employees at streaming giant Netflix walked out of the company's Los Angeles and New York offices Wednesday to demand more support of trans and non-binary employees who work at the company. The employee walk-out, which was also supported with a solidarity rally and through statements of support from organizations around the country and high-profile Hollywood...

AdWeek News
Oct 20, 2021

Facebook Elevate Campaign Strives to Bring Awareness ‘To New Heights'
Facebook kicked off an on-platform campaign to back its Facebook Elevate initiative, which supports Black and Hispanic/Latinx business owners. The social network said the aim of "To New Heights" is to raise awareness of the free mentorships, resources and training available to those communities via Facebook Elevate. "To New Heights" consists of two main creative...

AdWeek News
Oct 20, 2021

Amazon Muscles In On Google's Turf With New Search Tool for Sellers
Soon, Amazon's roughly 1.5 million active third-party sellers--or at least those in its Brand Registry program--will have access to a search analytics dashboard for better insight into the performance of their products. The new dashboard will include both query and catalog performance. Query performance will provide insights into the search terms associated with products so...

AdWeek News
Oct 20, 2021

Colleagues and Cancer: Do's and Don'ts of Being a Supportive Co-Worker
Chances are, you have (or will have) a colleague who has been diagnosed with breast cancer. You might be starting your day in a team meeting or find yourself in the middle of presenting a campaign to a client, and suddenly you notice a colleague is not fully themselves. What do you do in those...

AdWeek News
Oct 20, 2021

TikTok's Campaign Lures Users With a Weird Story You Can Only Find on Its Platform
TikTok videos are sometimes so famous that you don't even need to be on TikTok to hear about them. That is the premise of the brand's new global campaign--the debut work from Publicis Groupe's Le Truc. The campaign centers around one of TikTok's most popular videos, in which a New York woman discovers an entire...

AdWeek News
Oct 20, 2021

Facebook News Continues to Evolve as Its Second Anniversary Approaches
As the two-year anniversary of the debut of the stand-alone Facebook News tab approaches, the social network shared some updates on its progress and improvements to the product that being explored. Facebook News debuted in the U.S. Oct. 25, 2019, and it has since been rolled out in Australia, Germany and the U.K. The social...

AdWeek News
Oct 20, 2021

Dutchie Rebrands With Lofty Goals for the Future of Cannabis
Cannatech player Dutchie, a commerce platform for cannabis, was considered enough of a scrappy startup last winter to be featured at Adweek's Challenger Brand Summit, alongside buck-the-status-quo newcomers like Uncle Nearest, Dame and Imperfect Foods. But since then, the Oregon-based firm has landed two massive funding rounds--$200 million in March and $350 million last week--for...

AdWeek News
Oct 20, 2021

88rising on How Brands Can Authentically Boost Visibility for Asian and Asian American Artists
When Sean Miyashiro founded entertainment company 88rising in 2015, the goal was to not only spotlight burgeoning Asian and Asian American musical talent, but to provide management, video production and marketing resources to help them grow their respective audiences. It came at a time when the Western market was beginning to show a keen interest...

AdWeek News
Oct 20, 2021

Poignant Facebook Campaign Positions Portal as a Connector of Generations
The power to connect families has been the focus of Facebook's video calling device "Portal" since the early days of the pandemic in 2020. It's one of the many tech platforms that has been helping people overcome the enforced physical restrictions experienced the world over. That focus continues in AMV BBDO's integrated campaign to promote...

AdWeek News
Oct 20, 2021

Navy Federal Credit Union, NHL Extend Their Partnership
Navy Federal Credit Union remains the official military appreciation partner of the National Hockey League following a multiyear extension of the partnership that began in 2018. The focus is on recognizing and supporting veterans and active-duty service members and their families at NHL tentpole events, during broadcasts and across the league's digital and social platforms....

AdWeek News
Oct 20, 2021

Facebook Adds a New Tool for Group Administrators
Facebook expanded upon its crackdown on groups that violate its rules, adding to measures it put in place in March. The social network said Wednesday that all groups content from members who have broken its community standards elsewhere on the platform will be demoted, with the severity of these actions ramped up as more violations...

AdWeek News
Oct 20, 2021

Facebook Updates Steps to Continue Adapting to Apple iOS 14.5
Facebook detailed steps it is taking to improve the accuracy of its iOS 14.5 campaign reporting following last month's estimate that, in aggregate, it had been underreporting iOS web conversions by approximately 15%. The social network updated its aggregated event measurement by enabling view-through attribution by default for newly created campaigns using web events. Vice...

AdWeek News
Oct 20, 2021

How a Police Campaign Sparked an Uncomfortable Conversation to End Male Sexual Violence
[Sensitive content: This article discusses sexual assault and murder.] The film starts with a simple question. "Ever called a girl 'doll'?" a young man says, staring straight into the camera. Then other men appear on screen, asking questions that grow increasingly uncomfortable: "Ever stared at a woman on the bus?" "You ever guilt tripped her?...

AdWeek News
Oct 20, 2021

Messenger From Facebook: How to Use the Dune Chat Theme
Messenger From Facebook released a Dune chat theme that allows users to add a desert background to their conversations. When a user activates the Dune chat theme in a conversation, the conversation's emoji will automatically be updated to the new moon emoji. Our guide will show you how to use the Dune chat theme in...

AdWeek News
Oct 20, 2021

Apple and Amazon Lead Global Brand Value Research While Tesla Has Greatest Momentum
The world's business sectors have experienced dramatic shifts over the last 18 months, which is exemplified in the latest Interbrand Best Global Brands research for the year, in which Apple has been named the world's most valuable brand, beating out Amazon, Microsoft, Google and Samsung, among many others. Perhaps more than ever before, the world...

AdWeek News
Oct 20, 2021

Google Pixel 6 Smartphone Sports Quick Tap to Snap Feature
Snap Inc. CEO Evan Spiegel unveiled the new Quick Tap to Snap feature for Google's Pixel 6 smartphone at the tech giant's Pixel Fall Launch event Tuesday. The partnership marks the first time Snap has created a camera mode version of Snapchat that is accessible directly from the lock screen of a smartphone, and it...

AdWeek News
Oct 20, 2021

Taboo Categories, Like Pooping, Inspire Tushy Founder to Innovate
You've heard of experiential marketing ... but what if you add the theme of mystery? A play on the human instinct to solve problems is just what makes bidet and toiletries company Tushy a creative disruptor, not only in their unique category but the entire industry. Pull up your Marketing 101 books, and flush them...

AdWeek News
Oct 20, 2021

Mark Evans Named Fox Sports Ad Sales Chief as Seth Winter Sets Retirement
Fox Sports has a new ad sales chief: Mark Evans has been named evp of ad sales for Fox Sports. He'll be stepping in for Seth Winter, who will retire in February, after spending more than 40 years in ad sales. In the role, Evans will oversee all ad sales for Fox, FS1, FS2, Fox...

AdWeek News
Oct 20, 2021

Snap Details New Slate of Snap Originals
Snap Inc. introduced a slate of new Snap Originals this week. The company wrote in a blog post, "From honest conversations on mental health, to inspiring stories of loved ones reunited after a time of distance and isolation, Snap Originals speak to the issues most important to the Snapchat Generation. We're also continuing to expand...

AdWeek News
Oct 20, 2021

One Year in as Dentsu CEO, Wendy Clark Explains Why It's Growing Again—and How She'll Keep it That Way
When Wendy Clark interviewed for the CEO role at Dentsu, she understood the job would entail a massive task: the integration of nearly 200 acquisitions over a six-year period. Dentsu's acquisition spree led to a complex and bloated leadership team. Job No. 1 to combat that complexity: a rebrand and consolidation. Dentsu Aegis Network became...

AdWeek News
Oct 20, 2021

How Panda Express Reversed a Sales Slump With Direct Mail
When Panda Express noticed franchises without a drive-thru were struggling, the brand sought to spur online delivery orders by connecting to customers' offline mailboxes with direct mail. The ultimate goal is getting those same customers to order online or via its app, since the valuable first-party data it provides is the key to developing long...

AdWeek News
Oct 20, 2021

To Survive A Competitive Talent Market, Agencies Must Rewrite Recruitment Rules
When Ivy Everett got laid off from her job in August, she was unsure of where or how to make the announcement. Everett had only been working in her previous role at IT consulting company Cognizant for three months, and her position didn't survive the company's latest round of budget cuts. When Everett turned to...

AdWeek News
Oct 20, 2021

Despite Ad Ban, BrewDog Relaunches Golden Can Campaign to Drive Online Sales
Controversial microbrewery brand BrewDog has relaunched its golden can campaign despite seeing messaging for it banned by the Advertising Standards Authority (ASA) over claims they were misleading. The campaign began in November 2020 with a tweet from the company announcing that it had hidden 10 "solid gold" cans of its Punk IPA within 12-packs for...

AdWeek News
Oct 20, 2021

7 Insights on What a Second Pandemic Holiday Will Look Like
Who's ready for another holiday season in a pandemic? Most Americans, it seems. That's according to Adobe Analytics, which released its latest Digital Economy Index Wednesday morning. The report projects online sales will hit $207 billion in the U.S. during the 2021 holiday season, a 10% year-over-year increase. "That is smaller than in the past...

AdWeek News
Oct 20, 2021

Quaker Oats Wants to Take a Bigger Bite of Breakfast
With fewer people in a hurry to rush out the door in the morning during months of quarantine, sales of eggs, bagels, fruit and pancakes have seen a lift. "Breakfast is back, and oatmeal is as relevant as ever," said Kristin Kroepfl, vp of marketing and CMO of Quaker Foods North America, a division of...

AdWeek News
Oct 20, 2021

WhatsApp Adds Catalog Collections
People already had the ability to view products directly in a WhatsApp business profile, and the Facebook-owned messaging application added catalog collections to the mix Wednesday. Businesses can now organize items in their catalogs by category, making it easier for potential customers to find what they are looking for without having to browse through long...

AdWeek News
Oct 20, 2021

Yelp: 85% of US Businesses That Temporarily Closed Due to Covid Are Back
Business directory and crowdsourced review forum Yelp released its data for the third quarter of 2021 on businesses in the U.S. that temporarily closed due to the pandemic and have since reopened. Yelp said that as of Sept. 30, 85% of businesses in the U.S. that were temporarily shuttered by the coronavirus had reopened their...

AdWeek News
Oct 20, 2021

Metaverse Marketing Podcast: Who Am I in the Metaverse?
When most of your time spent with others is on digital platforms, is your digital identity a better representation of who you are than your physical identity? As we look towards the future, our avatars will play an increasingly important role in how we enter the metaverse and how we represent ourselves there. "The purpose...

AdWeek News
Oct 20, 2021

Here Are All the New Products, Features Being Introduced at Pinterest's Creators Festival
Pinterest plans to unveil several new products and features at its second annual Creators Festival Wednesday. A Pinterest spokesperson said in an email, "For brands, these new features will make Pinterest more shoppable than ever before, enabling visual search on video content for the first time. For creators, these new features will empower them to...

AdWeek News
Oct 20, 2021

The New Yorker Festival Generates Its Second-Highest Revenue Ever
In its second year in a hybrid format, The New Yorker Festival generated its second-highest revenue ever. This trailed only its 2019 event, which was the 20th anniversary of the festival and attracted 20,000 in-person attendees. This success points to the future validity of hybrid events for publishers, despite some of the difficulties in the...

AdWeek News
Oct 19, 2021

A Plague of Nosebleeds Hit Twitch Streamers, But It Was All an Apple TV Stunt
What could spark conversation more effectively than a mysterious nosebleed plaguing the internet? Don't worry, nobody was harmed--it was all just an elaborate stunt by Apple TV to kick off the premiere of its new show Invasion, which arrives on the platform later this week. On Oct. 17, some of Twitch's well-known "Just Chatting" streamers...

AdWeek News
Oct 19, 2021

Instagram Details Insights Updates
Instagram rolled out several updates to insights on its platform Tuesday. Its new accounts engaged metric tallies the number of accounts that engaged with the content of a business or creator in a given time period, and it offers demographic information such as top age ranges, cities, countries and genders, as well as a breakdown...

AdWeek News
Oct 19, 2021

Spotify Expands Megaphone to 4 Countries in Europe
Spotify rolled out Megaphone--its all-in-one podcasting platform for analytics, monetization and publishing--in four European markets Tuesday: France, Germany, Italy and Spain. The streaming platform cited data from eMarketer, which found that podcast listening in Europe now reaches between 20% and 30% of internet users in the markets where Megaphone debuted Tuesday. The company also shared...

AdWeek News
Oct 19, 2021

Netflix's Next Act: Winning Over a Larger Share of TV Time
At the end of September, Netflix had nearly 214 million subscribers around the world--larger than any other streaming video service on the market by nearly 100 million. But as growth in the U.S. and Canada continues to flatline, the streaming video giant--which ramped revenue up 16% year-over-year to a record $7.5 billion--insists it still has...

AdWeek News
Oct 19, 2021

Intuit TurboTax Is Returning to the Super Bowl
Super Bowl 56 will take place Feb. 23, 2022, which seems far away but in reality it's just around the corner. And while Tax Day (April 15, 2022) is even further out, Intuit's Turbotax brand is ready for both of those nerve-wracking and hopeful moments with its Super Bowl LVI ad. This will be the...

AdWeek News
Oct 19, 2021

FILA Apparel Drop Reminds the World That Grant Hill Drinks Sprite
Sprite digs into the crates this month in a partnership with FILA, seeing a sneaker release shouting back in time to a beloved 26-year-old TV ad spot for the soda. Mark Pellington--who, a few years prior, helmed videos for Pearl Jam and Public Enemy--directed the classic "Grant Hill Drinks Sprite" commercial, a cheeky spot with...

AdWeek News
Oct 19, 2021

Twitter, Variety Team Up on Trending TV Chart
Twitter and Variety joined forces on a new Trending TV chart that ranks happenings, moments and titles in the streaming and television sectors based on engagement on the social network. The Trending TV chart will be hosted on a landing page within Variety's TV section and embedded on the right rail across stories on Variety.com....

AdWeek News
Oct 19, 2021

Linear and Streaming Are Separate Pillars of HBO's Success
HBO and WarnerMedia's streaming platform, HBO Max, enjoy significant momentum with groundbreaking and award-winning programming amid an increasingly crowded entertainment landscape and considerable changes in viewing habits. Casey Bloys, chief content officer at HBO, joined Adweek's Convergent TV Summit to discuss the brand's strategies for producing high-quality content for subscribers. Keeping up with viewing habits...

AdWeek News
Oct 19, 2021

IMDb TV Is Turning AVOD on Its Head
AVOD is an essential tool that all TV networks must arm themselves with to stay ahead in today's streaming wars. That includes Amazon, where IMDb TV viewership grew 138% year over year, with viewers spending roughly 5.5 hours per week on average on the free, ad-supported streaming. IMDb TV co-heads of content and programming, Lauren...

AdWeek News
Oct 19, 2021

Using Data to Build an Effective Connected TV Strategy
The use of connected TV (CTV) has exploded in the past couple of years. In fact, U.S. upfront CTV ad spending will surpass $4 billion in 2021 alone, which translates into a 50% uptick year-over-year. According to recent projections, this will increase to $6 billion next year. Brands are eager to get in on the...

AdWeek News
Oct 19, 2021

How NBCUniversal Wields the ‘Power of the Portfolio' to Reach New Audiences
Frances Berwick is NBCUniversal's Television and Streaming Chairman of Entertainment Networks--a unique role helming business operations and strategy for seven entertainment platforms, including NBC and cable networks Bravo, E!, SYFY, Oxygen and USA. She joined Adweek's Convergent TV Summit to discuss her first year on the job and how NBCU TV & Streaming's entertainment division...

AdWeek News
Oct 19, 2021

Google Signs on as First-Ever Presenting Sponsor for ESPN NBA Playoffs
Next year, the NBA Playoffs on ESPN will have a presenting sponsor for the first time. Disney Advertising Sales and Google extended their longstanding partnership, integrating Google Pixel into the league's full slate of nationally televised playoff games on ESPN and TNT. Top line Google joins YouTube TV, which is the presenting partner of the...

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