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   NEWS: ADWEEK NEWS
AdWeek News
Oct 01, 2022

Dan Wieden, Co-Founder of Wieden Kennedy, Dies at 77
Dan Wieden will forever be associated with one of the most creative independent agencies in the world. As half of Wieden Kennedy, he coined perhaps the most recognizable tagline in history--Nike's "Just Do It." He died peacefully with his wife by his side in his home in Portland, Ore., at the age of 77 on Sept....

AdWeek News
Sep 30, 2022

Off Madison Podcast: How Ads Are Still Getting Disability Representation Wrong
The number of disabled people worldwide is 15% of the population. And that number is expected to rise due to Covid. Still, only 1% of advertising actually reflects disabled consumers, and even that little percentage is rife with problematic portrayals that still center on non-disabled viewers. In Episode 4 of Off Madison, Adweek inclusion and...

AdWeek News
Sep 30, 2022

Diageo Lends Brand Clout to Genderless Apparel at NYFW With ‘Fluidity Is Freedom'
Private Policy, one of several fashion brands that has embraced the idea of genderless clothing, hit the runway at New York Fashion Week with a more anthropological sensibility than most marketers. As it has since its founding in 2016, Private Policy is interested in more than just capturing attention and sales as it competes for...

AdWeek News
Sep 30, 2022

Marketing Morsels: Ryan Reynolds' Mint Mobile Gets an AriZona Infusion, Tide's Lucky Jersey Plea and More
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment, from a Ryan Reynolds Mint Mobile stunt to a new beverage from Red Bull. Morsel #1: Ryan Reynolds infuses Mint Mobile with AriZona tea style price savings (sort of) View this post on Instagram A post shared by...

AdWeek News
Sep 30, 2022

Live From Miami: Watch This Year's Brandweek
After a two-year virtual hiatus, Brandweek made its triumphant return to a live stage earlier this month. From Sept. 12-16, the industry's leading marketers and executives converged at the InterContinental hotel in Miami, Fla. Over the course of five days both in-person and virtual attendees had access to a variety of sessions that explored the...

AdWeek News
Sep 30, 2022

Meta Settles Data-Scraping Lawsuit Filed by Facebook in October 2020
In yet another example of the swift justice system in the U.S. at its finest, Meta reached a settlement in a lawsuit filed in October 2020 against two parties for data scraping. Then-Facebook director of platform enforcement and litigation Jessica Romero said in a Newsroom post when the suit was filed that BrandTotal, based in...

AdWeek News
Sep 30, 2022

California Pizza Kitchen Is Boycotting Pizza
If there is one thing California Pizza Kitchen (CPK) is known for, it's, well, pizza. Founded in 1985 in Beverly Hills, the brand has become one of the best-known pizza chains in the country through the strength of its unique menu including, of course, the California-style pizza. Yet, for National Pizza Month 2022, the restaurant...

AdWeek News
Sep 30, 2022

These Bolivian Skaters Linked With Samsung to Change the Culture's Perception of Women
For many Hispanic and Latinx communities, embracing culture is not only a way to reconnect with their ethnicity, but a part of their identity. However, like in any culture, there are aspects that are still rooted in gender inequality, misogyny, and machismo. In an effort to create change around the way women are viewed in...

AdWeek News
Sep 30, 2022

Branding to LGBTQ Communities Should Be a Metrics Innovation Goldmine
Sometimes the most creative aspect of a campaign is its results. I've seen success measured in the number of phone calls to Sweden and the volume of "Lucky Iron Fish" distributed worldwide. Match.com could just tout memberships but instead measures the number of second dates they've made possible. It's a more compelling metric. Many mighty...

AdWeek News
Sep 30, 2022

Heinz Urges Ketchup Lovers to ‘Eat Fearlessly' With the Unstainable Thobe
At the heart of many of Heinz's campaigns is a spirit that shirks the idea of moderation. Whether that means turning its product into a wide-ranging pasta sauce or morphing fries into spoons for easier condiment consumption, the brand has developed multiple products and stunts that ultimately encourage its more devout fans to enjoy the...

AdWeek News
Sep 30, 2022

American Eagle Soars Toward the Future
When you think about clothing brands that have a pulse on teenage fashion trends, American Eagle comes to mind. The clothing company has influenced many millennials' and Gen Zers' closets from their popular jeans to their iconic eagle hoodie. Now, American Eagle is reinventing the way people try on clothes with AR and even the...

AdWeek News
Sep 30, 2022

EA Sports Brings Match Day Magic To Life in FIFA 23 Farewell
With the final whistle sounding on EA Sports' flagship soccer game with the Sept. 30 release of FIFA 23, the publisher is marking the end of an era with an ode to its die-hard fans. In 2023 the annual IP (which has topped gaming charts since 1993) will become EA Sports FC, having failed to...

AdWeek News
Sep 30, 2022

LinkedIn: How to Share Personal Demographic Information
LinkedIn gives users the option to share personal demographic information about themselves with the social networking platform. This includes information related to things like race, gender, sexual orientation, military status and more. When a user shares their personal demographic information with LinkedIn, it will be kept private from other users. The LinkedIn application says it...

AdWeek News
Sep 30, 2022

LinkedIn: How to Turn On Dark Mode
The LinkedIn mobile application offers two visual themes for users to choose from: Light Mode and Dark Mode. While Light Mode is activated by default, users can switch to Dark Mode at any time. Our guide will show you how to turn on Dark Mode within the LinkedIn mobile app. Note: These screenshots were captured...

AdWeek News
Sep 30, 2022

Celebrity Entrepreneurs aim for Light Touch—if at all—in Mixing Politics and Marketing
Celebrities' political and personal beliefs unavoidably impact the brands they're affiliated with--regardless of if it's a business they own or a brand partner paying them for sponsorship. Elon Musk's fame comes from his businesses. But his larger-than-life, attention-grabbing online persona and antics put him more squarely in the celebrity arena than other titans of industry....

AdWeek News
Sep 30, 2022

Creative Flavor: Adriana Hernández Keeps Inclusion and Community Top-Of-Mind
For Upstreamers creative director Adriana Hern?ndez, getting involved in the advertising industry was a matter of merely continuing an early interest in the pop culture and conversational aspects of ads. "In my country of origin, Argentina, advertising was always part of pop culture and discussing ads with people outside the ad industry was something very...

AdWeek News
Sep 30, 2022

How the NFL Can Get Hispanic and Latino Outreach Right
The National Football League left everything on the field for Hispanic Heritage Month. It recognized Latino and Hispanic coaches, players and executives. It teamed with community organizations including the Hispanic Heritage Foundation and Hispanic Alliance for Career Enhancement. It partnered with celebrities, clothing designers and its own teams to reach underserved audiences. Then, on social...

AdWeek News
Sep 30, 2022

Roomba Would Bring Amazon One Step Closer to Rosie from The Jetsons
The Jetsons cartoon series premiered on Sept. 23, 1962, featuring the eponymous family living in the high-tech future of 2062. Most memorable, perhaps, was Rosie the Robot, the family's android maid. And while we are still 40 years away from the period depicted in the show, we still haven't seen anything close to Rosie 60...

AdWeek News
Sep 30, 2022

Google Wants to Bridge Continued Digital Skills Gap Across U.K.
With the U.K. government highlighting a continued digital skills shortage, Google is promoting its self-imposed mission to upskill people through a campaign encouraging them to take up its free flexible career and business skills training. Released in June, the U.K.'s Digital Strategy document highlighted the lack of digital skills across the nation, with 30% of...

AdWeek News
Sep 29, 2022

Trevor Noah Announces Surprise Daily Show Exit
After seven years, Trevor Noah is taking his final bow. On Thursday, The Daily Show With Trevor Noah host announced his surprising exit from late-night TV. During the seventh anniversary as host, Noah got nostalgic, talked about getting clarity on a recent trip to India and revealed the news in front of the studio audience....

AdWeek News
Sep 29, 2022

Selling or Renting Real Estate, Selling Vehicles Via Facebook to Change Jan. 30
Meta began sending out notices via email to Facebook users about changes to the process for selling or renting real estate and selling vehicles. Starting Jan. 30, 2023, people will no longer be able to create listings of this type via the Vehicles tab and Manage Inventory tab on Facebook business pages. Free person-to-person listings...

AdWeek News
Sep 29, 2022

God-is Rivera Is Leaving Twitter; Bukky Ojeifo Will Assume Her Role
The driving force behind the #TwtterVoices initiative to amplify the voices of communities, and perhaps its loudest voice, is spending her last day at Twitter Friday (Sept. 30), as global director of culture and community God-is Rivera will leave the company to pursue another career opportunity, with Bukky Ojeifo stepping into her role. Rivera joined...

AdWeek News
Sep 29, 2022

Twitter Debuts 2 Updates for Videos
Twitter introduced two updates related to how videos are discovered and viewed on its platform: an immersive video player and a video carousel on its Explore page. The social network said in a blog post, "Videos are a huge part of the public conversation, and they're one of the most engaging ways people can express...

AdWeek News
Sep 29, 2022

Chopard Backs New My Happy Hearts Collection With Snapchat AR Try On Lens
Swiss luxury fashion house Chopard is using an augmented reality try on lens from Snapchat to promote its new My Happy Hearts collection of hearts that can be worn by themselves or stacked as accessories. Chopard teamed up with creative studio Busterwood and media agency Keyade on the initiative, which enables Snapchatters to virtually try...

AdWeek News
Sep 29, 2022

MPWIS Podcast: Basketball Powerhouse Dawn Staley Is Building a Dynasty
On this week's episode of the Most Powerful Women in Sports podcast, South Carolina's Dawn Staley likely needs no introduction. The Olympic gold medalist and Gamecocks head coach joined Adweek's senior TV reporter Mollie Cahillane to talk about inequity in the college game, Brittney Griner's wrongful detainment in Russia, her brand partnerships and the future...

AdWeek News
Sep 29, 2022

Key Dates to Note for Upcoming State Privacy Laws
In addition to the looming demise of the cookie, myriad incoming state privacy laws will be a challenge for advertisers. Five states--California, Virginia, Colorado, Connecticut and Utah--will begin enforcing privacy laws in the new year. Last month, Sephora was hit with a $1.2 million fine for allegedly violating California's privacy laws and sharing people's data...

AdWeek News
Sep 29, 2022

Megan Thee Stallion, Kim Petras Press ‘Play' on All-Women Lineup for 2022 TwitchCon Party
Though the pandemic shut down Twitch's TwitchCon for a time only to see it temporarily replaced with the virtual GlitchCon, this gathering of livestreamers, fans and peers made a big return in July with its Amsterdam edition. Continuing the theme of coming back bigger than ever in 2022, the convention has tapped Megan Thee Stallion...

AdWeek News
Sep 29, 2022

Meta Extends NFT Sharing to All Facebook, Instagram Users in US, 100 Countries
Nonfungible tokens--or digital collectibles, as Meta refers to them--are now available to all Facebook and Instagram users in the U.S., as well as the more than 100 countries where the company started testing the feature in August. Meta began testing digital collectibles on Instagram in May with "a handful" of collectors and creators in the...

AdWeek News
Sep 29, 2022

Alisa Bowen Elevated to Disney President
Alisa Bowen has been elevated to president of Disney , the company announced Thursday. In the new role, the Disney president will attempt to build the streaming service's reputation as a global destination for premium content. Bowen will continue reporting to Michael Paull, president, DTC, Disney media entertainment and distribution. "Alisa has been an indispensable member...

AdWeek News
Sep 29, 2022

Snap Hopes to Make Mark in European Soccer With LaLiga Deal
The best professional soccer--pardon us, football--from Spain is coming to Snapchat following a global partnership between Snap Inc. and LaLiga. Snapchatters will have access to behind-the-scenes content, historic archives, saves of the year, top goals and weekly game highlights from the league, as well as Bitmojis, lenses and stickers from the application. Alejandro Arenas, who...

AdWeek News
Sep 29, 2022

Learning From the 2022 Political Ad Tech Revolution to Prepare for 2024
Political advertising is in full swing as we head into the 2022 midterm elections this November. And it's no longer at a crossroads. Advertiser budget allocations are already proving the days of antiquated campaign strategies are over. Even without a presidential race at the top of the ticket, 2022 ad spend is expected to exceed...

AdWeek News
Sep 29, 2022

D&AD Marks 60th by Naming Former Made CCO Jo Jackson as CEO
While celebrating its 60th anniversary this year, global creative organization D&AD has named Jo Jackson, former chief creative officer for furniture retailer Made.com, as its chief executive. Jackson will be charged with furthering the organization's digital strategy and education programs to support and grow the global creative community for the future. She spent over three-and-a-half...

AdWeek News
Sep 29, 2022

Jack Morton Names Global Co-Presidents as CEO Josh McCall Transitions to Chairman
Global brand experience agency Jack Morton is making changes at the top. Longtime CEO Josh McCall will transition to chairman while Bill Davies and Craig Millon will share chief executive duties as the agency's first global co-presidents in its 83-year history. Davies, currently chief operating officer, and Millon, chief client officer, will immediately assume their...

AdWeek News
Sep 29, 2022

Tim Hortons Celebrates National Coffee Day in the Metaverse
Tim Hortons is the latest fast food company to enter the metaverse with an obstacle course game in the world of Roblox to celebrate National Coffee Day. In the Canadian cafe chain's game, called Tims Speed Run, players must race through hurdles ranging from spinning doughnuts and bagels to doughnut-hole boulders while carrying a tray...

AdWeek News
Sep 29, 2022

Dial It Up to TurboCrisp With Marshmello's Crux Air Fryers
Although summer is over, Grammy-nominated artist Marshmello is reminding us it's never too late to roast some s'mores--or chicken, or vegetables--if you have the right technology. Taking a detour from the studio, Marshmello heads to the kitchen to collaborate with Crux, the kitchenware brand founded by Shae Hong, to launch a new line of air...

AdWeek News
Sep 29, 2022

Lionsgate Showcases Thrill-Seeking Viewers in New Campaign
The streaming wars fiercely continue with established and emerging platforms vying for attention and subscription fees. That is something platform Lionsgate , formerly StarzPlay, is focused on driving through its international campaign showcasing how its content affects the hearts and nerves of thrill-seeking viewers. A 360 campaign from adam&eveDDB, which won the project to relaunch the...

AdWeek News
Sep 29, 2022

Rare Beauty CMO on Seeing the World Outside 4 Office Walls
If you haven't heard of beauty marketing veteran Katie Welch, there's a good chance you've seen her while scrolling through TikTok lending advice to the community on how to break into the industry she knows and loves. At the intersection of beauty and technology, Welch is building Rare Beauty from the ground up with little...

AdWeek News
Sep 29, 2022

Nestlé Promotes Alex Gonnella to Lead Group Marketing for UK and Ireland
Nestl? veteran Alex Gonnella has been appointed as group marketing director for Nestl? U.K. and Ireland, to lead the businesses' 2000-strong brand portfolio including Cheerios, H?agen-Dazs, Nespresso and Nescaf?. Gonnella has spent 17 years at Nestl?, with a background at pet care business Purina. For the past five years, he has led marketing for Nestl?...

AdWeek News
Sep 29, 2022

Creative Flavor: Luis Vásquez Navigates Chaos to Get to the Heart of the Work
Growing up in the '80s and '90s meant having a front row seat to what Houston-based associate creative director and copywriter Luis V?squez calls "the most hyperbolic ads and films ever to exist." He doesn't consider that a bad thing. In fact, the era's robust approach to entertainment and creativity is what sparked his love...

AdWeek News
Sep 29, 2022

Brandweek Podcast: Capitalizing on Audience Reach
For many generations, Campbell's has been an iconic household name. Through logo facelifts, portfolio additions and an advanced modern marketing strategy, the legendary consumer brand is set up for sustainable growth. On today's episode, you will hear from Linda Lee, Campbell's CMO of meals and beverages, who is joined by Adweek's executive editor Chris Ariens...

AdWeek News
Sep 29, 2022

There's More to eBay's Nostalgic French ‘Comeback' Ad Than First Meets the Eye
In recent years big budget TV campaigns have embraced the trend of "sadvertising"--telling audiences emotive stories, typically soundtracked by a twinkling piano score and punctuated with a meaningful message. Retail marketplace eBay has turned this format on its head in a fresh ad from Paris-based agency Artefact 3000. "The Camera," directed by Vincent Lobelle, starts...

AdWeek News
Sep 29, 2022

Twitter: How to Add Alt Text to Images on Mobile
Twitter allows users to add alt text to the images they share in tweets. These text-based image descriptions may be useful for Twitter users who use screen readers and others. Our guide will show you how to add alt text to an image in the Twitter mobile application. Note: These screenshots were captured in the...

AdWeek News
Sep 29, 2022

LinkedIn Details Several New Ad Features
LinkedIn detailed several new features for advertisers on its platform. A new Offline Conversions tool enables advertisers to connect offline conversions tracked via third-party tools directly to LinkedIn by manually uploading CSV files to Campaign Manager or leveraging a LinkedIn Marketing Partner. The professional network will automatically incorporate this offline data into aggregate reporting on...

AdWeek News
Sep 29, 2022

Metaverse Marketing Podcast: Rising Above Dystopian Origins
You may know a lot of metaverse skeptics--you might even be one yourself. For many people, the metaverse conjures up visions of lonely, unhappy people wearing VR headsets to escape reality. While we hope that through this podcast, you come to realize that the metaverse and Web3 are so much more than people in headsets,...

AdWeek News
Sep 29, 2022

My Little Pony Gallops Into Roblox to Win a New Generation of Fans
If you were a child of the 1980s or '90s, you probably remember My Little Pony. Though the colorful, miniature horse figurines may not be as prevalent in children's bedrooms today, the brand has lived on through a media franchise and even gained a cult following among adults. The Hasbro toy's new adventure sees the...

AdWeek News
Sep 29, 2022

US Advertising Sales Projected to Pass $300 Billion for First Time Ever in 2022
Despite rising inflation and economic uncertainty, U.S. ad sales are projected to fly past $300 billion for the first time ever, according to Magna's latest advertising forecast. Based on financial reports, Magna states that U.S. media owner advertising revenues grew 11% year-over-year to $151 billion in the first half of 2022. And though a weaker...

AdWeek News
Sep 29, 2022

Sports Fans Attempt to Avoid Subscription Fees in Canal Campaign
The rise of subscription media means there will always be people who want to try and find a way to watch the big sporting games somehow for free. This is an issue French broadcaster Canal highlights in its campaign as people stare over others' shoulders and around doors to catch the real-time action. With UEFA...

AdWeek News
Sep 29, 2022

Weed? No, Wheat. Shreddies Cereal Borrows the Trappings of Cannabis for its Own ‘Dispensary'
The menu in this stylishly minimalist shop listed various "strains," along with the effects each could have, and showcased the products in clear glass jars for best visibility. Employees, meanwhile, used digital scales to measure every order down to the precise gram. Outdoor ads beckoned consumers to visit the popup in Toronto's trendy Queen Street...

AdWeek News
Sep 29, 2022

Roku and Nielsen Expand Partnership With Cross-Media Measurement Deduplication
Nielsen and Roku are adding to their long-existing relationship. The companies are set to enable four-screen measurement across traditional TV, connected TV, desktop and mobile. Basically, this means that marketers who run ads across Roku's platforms can deduplicate campaign reach and frequency across the four screens as part of Nielsen's Total Ad Ratings product. "Marketers...

AdWeek News
Sep 29, 2022

Following Wendy Clark's Departure, What's Next for Dentsu?
When Wendy Clark took Dentsu International's top position, her remit included turning a holding company bloated with hundreds of individual agencies into one streamlined powerhouse. She also joined cognizant of Dentsu's eventual plans to consolidate Dentsu International and Dentsu Japan Network, creating the need for just one CEO across the company. According to a Dentsu...

AdWeek News
Sep 29, 2022

Where Gen Z and Millennials Split on Brand Love
Because people have unique preferences and different dispositions, it's sometimes unwise for marketers to lump consumers into a certain target group based on age. But because culture and technology are rapidly changing from one generation to the next--something that hasn't been the case throughout history--sometimes it's not. Consider a new report on Gen Z's favorite...

AdWeek News
Sep 29, 2022

This Discreet, Lifesaving QR Code Might Make Brands Think Differently About Design
QR codes were one of the biggest comeback stories of the Covid-19 pandemic. According to Engine Insights, 76% of people have used them in the last two years, and 58% have grown more comfortable with using them since March 2020. The humble piece of tech has popped up everywhere from Super Bowl ads to restaurant...

AdWeek News
Sep 28, 2022

Soccer Star Goes Undercover to Unmask Sexism in Sports
DirecTV and youth sports partnership platform LeagueSide have teamed up with Olympic gold medalist and pro soccer player Sydney Leroux to help grow sponsorships for young athletes across the U.S. In the campaign, Leroux goes undercover with a beard, hat and fake curls as a new skills coach of a girls' soccer team. As she...

AdWeek News
Sep 28, 2022

TikTok Has Removed More Than 54 Million Fake Accounts So Far This Year
TikTok released its latest transparency report, which shows all content and ads removed from the platform since this time last year. The company, owned by Chinese tech company ByteDance, removed more than 5 million ads from April-June of this year. It also shared data on the countries with the highest volume of removed videos across...

AdWeek News
Sep 28, 2022

How the Latine Community Is Sharing Their Story on the Charts
Editor's note: In this article, Adweek deviated from its style of using "Latinx" due to the writer's preference. "Latine" is a gender-neutral form of the word Latino. Music is a cultural connector. It gives marketers a glimpse of the future, especially from the perspective of today's youth who are interconnected, multicultural and trilingual. In August,...

AdWeek News
Sep 28, 2022

Nextdoor Adds Targeting Options for Public Agencies to Its Ad Platform
Neighborhood social network Nextdoor added targeting options to its ad platform in the U.S. with the aim of enabling public agencies to easily engage with people in specific neighborhoods or across multiple markets, depending on their needs. Chief revenue officer Heidi Andersen explained, "Nextdoor connects neighbors with each other and everything nearby. We know how...

AdWeek News
Sep 28, 2022

LinkedIn Details Several Updates for Pages
LinkedIn detailed several new features for pages on the professional network. Customizable templates enable members creating posts via the LinkedIn mobile application to tap "use template" in the post menu and choose from pre-created, "highly visual" creative templates, after which they can customize colors, font and text. The professional network's new clickable links option lets...

AdWeek News
Sep 28, 2022

Upwork Resurrects a CEO to Sing About How the Old Way of Working Is Dead
Everyone who has worked in the corporate world knows the stodgy old suits who rule from their mahogany desks and plush leather chairs. The ones who insist that the way business has always been done is the right way and anything new is poppycock. Freelancing platform Upwork is blatantly, and hilariously, poking fun at companies...

AdWeek News
Sep 28, 2022

Snap Covers the Brandenburg Gate in Plastic Waste (Virtually, of Course)
Snap Inc. is turning to augmented reality to raise awareness of plastic waste, starting in Germany. The company explained in a blog post Wednesday, "Plastic waste is one of the biggest issues when it comes to protecting the environment and nature. In Germany alone, 6.3 million tons of plastic waste are produced every year. The...

AdWeek News
Sep 28, 2022

Creative Flavor: For Luciano ‘Chany' D'Amelio, the Real Beauty Is in the Impact
Like many kids, Miami-based Luciano "Chany" D'Amelio juggled a number of interests including art, music and movies. But unlike many kids who would later become creatives, he never quite mastered any of them. Thankfully, that didn't stop him from pursuing creative advertising. "In my late teens I had my 'Eureka!' moment when I found out...

AdWeek News
Sep 28, 2022

ThirdLove's Retail Expansion Aims to Give Customers Full (Market) Coverage
For many businesses, the pandemic was either a curse or a blessing. Some were stopped in their tracks in the middle of ambitious expansion plans, while others flourished in the ecommerce space the world came to rely on during months of sheltering at home. In the case of ThirdLove, both scenarios were true. At the...

AdWeek News
Sep 28, 2022

CNN Cuts Down Podcast Programming, Slashes Audio Department
On Tuesday, CNN laid off a bulk of its podcast division, according to a tweet from an employee affected by this latest round of cuts. Parent company Warner Bros. Discovery is seeking $3 billion in cost savings since the April merger of Warner Media and Discovery Inc. Top line A tweet from now-former CNN audio...

AdWeek News
Sep 28, 2022

Keep the Party Going: PuffCon Builds on the Cannabis IRL Trend With Music and Art Fest
As many as 5,000 people are expected to gather in downtown Los Angeles this weekend to see live a performance from rapper ScHoolboy Q, shop limited-edition merchandise, watch a glass blowing competition and sample dishes from popular food trucks. Entry to the event is free, and there's no code word or secret handshake required, just...

AdWeek News
Sep 28, 2022

McDonald's and Cactus Plant Flea Market Bring the Happy Meal Experience to Adults
If you talk to Jennifer "JJ" Healan about any of McDonald's previous partnerships, she'll tell you that each collaboration is anchored by what the brand calls a "fan truth," whether a particular truth references rapper Saweetie's love for creating unique food combinations or that McDonald's Sprite tastes noticeably different. For its newest campaign, the legacy...

AdWeek News
Sep 28, 2022

Vital Farms Stays ‘Bullsh*t Free' While Calling Out Shady Corporate Practices
Cage-free eggs may seem like the humane choice--the term is widely used in advertising--but in truth, it means hens only have about a 1-square-foot space to move around in. Vital Farms, with its pull-no-punches attitude on proud display in a new campaign, shows just how cramped those quarters would be if it were translated to...

AdWeek News
Sep 28, 2022

This Chilling Planned Parenthood Ad Explores the Horrors of the Voiceless Post-Roe v. Wade
Since the Supreme Court overturned Roe v. Wade, politicians across the country and at the federal level have implemented or imposed bans on abortion. Planned Parenthood Votes is reminding voters what's at stake in November's midterm elections with the release of "Your Voice," a video produced by Girl Culture Films from Emmy-nominated director Karyn Kusama....

AdWeek News
Sep 28, 2022

TikTok: How to Turn on Post View History
TikTok allows users to turn on a post view history feature that will allow them to see which of their followers have viewed their posts. When a user turns on the post view history feature, the people they follow will also be able to see that they've viewed their posts. Our guide will show you...

AdWeek News
Sep 28, 2022

Epix Rebrands to MGM Following Amazon Acquisition
It's time to add another plus to the streaming column. Epix is rebranding to MGM in January, becoming the latest premium and commercial-free streaming service to add the "plus" moniker to its brand. "MGM is one of the most iconic and beloved brands from the golden age of entertainment," Michael Wright, head of MGM , said...

AdWeek News
Sep 28, 2022

Twitter: How to Turn On Alt Text Reminders
Twitter allows users to turn on image description reminders so that they'll be reminded to add alt text to images before sharing them. Our guide will show you how to turn on image description reminders from within the Twitter mobile application. Note: These screenshots were captured in the Twitter app on iOS. Step 1: Tap...

AdWeek News
Sep 28, 2022

As Edelman Turns 70, Its CEO Looks to the Future of Creative Communications
Dan Edelman changed the face of advertising communications when he opened up his eponymous shop in 1952. He was the first to create the media tour and helped elevate public relations as a key tactic for advertisers. Just as the industry has evolved, so has Edelman in recent years. Its latest iteration involves music star...

AdWeek News
Sep 28, 2022

Irish Betting Site Spoofs Bridgerton to Promote Bingo Platform
Modern period dramas aren't all about tight bodices and gentle tea parties, as Irish betting site Paddy Power shows in its latest campaign, a spoof on the Netflix series Bridgerton. To promote its free daily bingo offering, the mischievous brand is presenting a 30-second TV campaign called "Bingoton: Drama With Balls." The film transports viewers...

AdWeek News
Sep 28, 2022

Abusers of Consumer Data Will Be Punished
Full disclosure: I was the founding CTO of I-Behavior, which is a cooperative database made of 190 million individuals with over 10 billion SKU-level transaction data, sourced from more than 2,400 contributing members. Armed with powerful predictive engines, it has served countless marketers in their prospecting efforts. Simply, the database was designed to find prospects...

AdWeek News
Sep 28, 2022

Why Sonic Is Shifting to Scripted Ads
For decades now, quick serve restaurant Sonic's marketing has revolved around people sitting in cars talking about food, whether it was the beloved "two guys" playing off each other for comedy or everyday folks shooting the breeze between bites. The tone was loose, and the conversation was largely improvised, using a show-don't-tell approach that put...

AdWeek News
Sep 28, 2022

TechCrunch Sees 142% Uptick in Subscriptions, 82% Rise in Events Revenue
The startup and technology publisher TechCrunch, a Yahoo property, has seen substantial increases this year in both its events revenue and its number of digital subscriptions, upticks the publisher attributes to innovations in its experiential products and a more sophisticated subscription strategy. Since 2021, TechCrunch has grown its number of its digital subscriptions 142%, and...

AdWeek News
Sep 28, 2022

Citizens Bank Avoids Looking Like a Tourist as It Arrives in New York
"There are days when you wake up and New York City gives you the best kiss of your life, and other days you wake up and New York kicks you in the face." This brutal (yet accurate) assessment comes from an anonymous New Yorker in The Living Portrait of NYC, a different kind of tribute...

AdWeek News
Sep 28, 2022

Daily Mail Group Forms Content Recommendation Partnership With Outbrain
DMG Media, the publisher of Mail Online and Thisismoney.co.uk, will aim to grow its revenue streams with Outbrain, becoming its exclusive recommendation partner. The multi-year deal, which begins in the final week of September, will see web recommendation platform Outbrain provide a discovery feed for organic and paid content across its various international online platforms....

AdWeek News
Sep 28, 2022

Inside the Ryan Reynolds-Wrapped Aviation Gin Distillery in Portland
"You just missed Timber Joey sawing the sign!" Yes, I had just missed Joey Webber. That's the extremely human mascot of Major League Soccer's Portland Timbers, who saws a round of Douglas fir off of a log after each goal. Webber had just taken a chainsaw to the middle of the wooden sign outside the...

AdWeek News
Sep 28, 2022

Dentsu Names Retail Veteran Karin Zimmermann as CEO For Germany and DACH
Agency network Dentsu has named Madeleine Fashion Group's chief executive Karin Zimmermann as its new CEO for the German and DACH (Germany, Austria and Switzerland) markets, succeeding Ulrike Handel who left Dentsu International. Zimmermann, who will take on the role from January 2023, will join the EMEA Executive Team as well as the Board of...

AdWeek News
Sep 28, 2022

M&M's Introduces a New Mascot All About Inclusivity
Earlier this year, M&M's updated its cast of candy characters to better fit with the times. The brand stopped using the prefixes "Mr." and "Ms." to place more focus on the mascots' unique traits, instead of their gender. Green traded in knee-high boots for casual sneakers. Brown transitioned from high stilettos to low block heels....

AdWeek News
Sep 27, 2022

Meta Adds Features to Call Ads on Messenger
Meta detailed several updates to its Call Ads for Messenger, which enable brands to instantly connect with customers via a Call Now button in their ads on the platform. The company said in a blog post that it is testing a feature that lets businesses give customers the option to request a callback if their...

AdWeek News
Sep 27, 2022

Buy-In Is Key to Leading Through Transformation
The challenge At Shutterstock, we faced the classic innovator's dilemma: How to evolve the business for the future when we already have something that works. What I learned in the years working in management at other tech startups, before joining the company this spring, was the necessity of fine-tuning the pace and integration of transformation....

AdWeek News
Sep 27, 2022

Brave Commerce Podcast: Developing a Holistic Brand Experience
In this week's episode of Brave Commerce, Kalen Thornton, chief marketing officer of Gatorade at PepsiCo, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss marketing and product innovation. Thornton begins by explaining his atypical career, being a professional athlete and finance professional, and then applying those skills to his current work in marketing. As...

AdWeek News
Sep 27, 2022

‘Vegetarian Vampire' Toby Helps Heinz Promote Tomato Blood Ketchup
A vegetarian vampire? One will introduce himself during the premiere of Interview With the Vampire on AMC Oct. 2, as well as on Fandom, Instagram, Reddit, TikTok, Twitch, Twitter and YouTube. Heinz teamed up with "280 year-old vegetarian vampire, influencer and Tomato Blood activist" Toby, portrayed by viral TikTok star E.J. Marcus, on a "public-service-announcement...

AdWeek News
Sep 27, 2022

Creative Flavor: Santiago Luna Lupo's Work Recognizes the Nuances of Culture
Buenos Aires native and executive creative director at We Believers, Santiago Luna Lupo, is careful to give credit where it's due. When asked how he got into advertising, he explained that it was in no small part due to the guidance of a mentor while studying at Buenos Aires University. "I still remember that day...

AdWeek News
Sep 27, 2022

Read Our 3-Part Series on How Advertising and Marketing Can Spur Climate Action
For better or for worse, the world of brand communications shapes the way we think about the world. And when it comes to climate change, the industry has a rather spotty track record. Major oil companies learned about what extracting and burning their products was doing to the environment more than 40 years ago. With...

AdWeek News
Sep 27, 2022

AMC Launches Brand Refresh, Hires Known as Agency of Record
AMC Networks tapped media company Known as its agency of record for all its networks and streaming services. That includes a brand refresh of the company's streaming service, AMC . While the logo stays the same, the streamer has a new tagline: above and beyond. "I came in basically four months ago, and one of the...

AdWeek News
Sep 27, 2022

Hispanic Heritage Month Series: Celebrating Culture and Calling for Representation
In honor of Hispanic Heritage Month, Adweek is highlighting the Hispanic and Latinx members of our industry who are defying expectations and elevating culture in advertising, marketing and media, while shedding light on the greater issues and lack of resources they face. Topics will range from highlighting agencies doing creative work across Latin America to...

AdWeek News
Sep 27, 2022

The Speed of Culture: How Creativity Drives Marketing Execution
Mailchimp's mission and vision is to empower the underdog, which requires some unconventional thinking. In the latest episode of The Speed of Culture podcast, Intuit Mailchimp CMO Michelle Taite joins Suzy founder and CEO Matt Britton to discuss what makes Intuit MailChimp unique, how to create a fantastic brand experience, and how to build an...

AdWeek News
Sep 27, 2022

How Agencies Can Open Doors for Nascent Latinx Talent
For the Latinx community, the ad industry is still unwelcoming. Just 8.9% percent of ANA members are Hispanic, whereas Hispanics comprise 23% of the U.S. population, according to the organization's 2021 advertising and marketing industry diversity report. The problem doesn't start and stop at hiring. Agencies struggle to retain people of color, who switch roles...

AdWeek News
Sep 27, 2022

How Agencies Can Open Doors for Rising Latinx Talent
For the Latinx community, the ad industry is still unwelcoming. Just 8.9% percent of ANA members are Hispanic, whereas Hispanics comprise 23% of the U.S. population, according to the organization's 2021 advertising and marketing industry diversity report. The problem doesn't start and stop at hiring. Agencies struggle to retain people of color, who switch roles...

AdWeek News
Sep 27, 2022

Xiao Chi Jie's Mission to Be a Modern Chinese Food Brand
When Covid shut down most public spaces, many businesses were left to figure out how to keep operating, quickly. Seattle-based restaurant owners Jen Lao and her husband, Caleb Wang, decided to pivot by moving their business online. They're the owners of Xiao Chi Jie (XCJ), which started as a local restaurant. Now, the mission is...

AdWeek News
Sep 27, 2022

Snapchat: How to Create a Timeline Snap
Snapchat's Timeline feature allows users to import multiple videos from their device's camera roll to create a single Snap. The application will automatically connect these videos together to form the final video. Our guide will show you how to use the Timeline feature in the Snapchat mobile app. Note: These screenshots were captured in the...

AdWeek News
Sep 27, 2022

KFC's Delivery Campaign Is an Ode to the Messy Joy of Eating at Home
Though many people missed restaurants during the pandemic, there are some aspects of eating at home that dining out just can't replace. Lounging on the couch while watching TV and chowing down on a burger, for instance. Or standing up at the kitchen counter, wearing only a T-shirt and underwear, while digging into a bucket...

AdWeek News
Sep 27, 2022

Meta Updates Accounts Center to Make Switching Between Facebook, Instagram Easier
Meta began testing new ways for people to switch between their Facebook and Instagram accounts or create new ones. Users who have added their accounts on both platforms to Accounts Center will be able to easily switch between Facebook and Instagram, and people can see both profiles in a single place. Notifications will be displayed...

AdWeek News
Sep 27, 2022

How Brands Are Marketing Around the 2022 FIFA World Cup
We'll be updating the latest campaigns released from brands to somehow capitalize on the attention that the world's largest soccer event can garner internationally, including official partners such as Budweiser, Adidas, Coca-Cola and Hyundai as they are released. The 2022 FIFA World Cup will offer up something different. The four-week tournament will be held during...

AdWeek News
Sep 27, 2022

Instagram: How to Turn On Post Notifications for an Account
Depending on how often you browse your Instagram feed, you may not see all of the posts shared by the accounts you follow. If you want to ensure you never miss a post from one of your favorite accounts, you can turn on post notifications for that account. This will cause Instagram to send you...

AdWeek News
Sep 27, 2022

Spotify Promotes the Power of Listening With First French Campaign
To highlight the importance of listening--be that to others, music or the world around you--audio streaming platform Spotify has released its first brand campaign in France. Featuring the tagline "?couter, ?a change tout," which translates as "Listen, it changes everything," the campaign film celebrates the connections made through sound. Created by Paris-based agency Marcel and...

AdWeek News
Sep 27, 2022

Everything You Need to Know About the New, Revamped NBA App
The National Basketball Association released its completely overhauled NBA App Tuesday, a product of NBA Digital, the league's joint venture with Warner Bros. Discovery, with Microsoft Azure powering its personalized user experience. Microsoft has been the NBA's official cloud partner since 2020, and the league and Microsoft Azure worked together to develop a platform focused...

AdWeek News
Sep 27, 2022

OpenAP Enables Programmatic With OpenID to Unify Cross-Platform Delivery
Advanced TV advertising company OpenAP is adding programmatic to its capabilities, meaning buyers can use its OpenID tech across all TV advertising buys. Top line OpenID audiences can now have programmatic digital execution through integrations with FreeWheel, Magnite and Xandr's Monetize SSP, which enables programmatic interoperability across the premium TV ecosystem. The new tech also...

AdWeek News
Sep 27, 2022

FootballCo and Overtime Team Up For World Cup 2022 Branded Content Offer
In the lead-up to the FIFA World Cup 2022 taking place in Qatar, digital sports brand Overtime and media company Footballco have teamed up to offer a branded content service for advertisers. The partnership, which includes Visit Dubai, will maximize the global audience opportunity around the world's largest soccer event. The strategic partnership between the...

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