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 It is now mid-August, meaning that Apple's annual iPhone event is just around the corner. Below, we take a look at when the event might be held this year.
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 The base iPhone 18 model that Apple is expected to release by March 2027 will be equipped with 12GB of RAM, up from 8GB in the iPhone 17, according to analyst Jeff Pu.
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Apple is in the process of tweaking its business models to cope with the unyielding memory price and availability crisis. Its response is now emerging across multiple fronts.
Finance or lease
The company's recently-introduced Apple Upgrade scheme in partnership with Klarna is a smart response to the reality that as devices inevitably become more expensive, consumers will shift from outright ownership to flexible lease and financing arrangements. With its partnership, Apple continues to generate revenue while also maximizing the likelihood customers will return the product at EOL, more about which later.
Samsung and Google have introduced similar schemes. "Financing models already dominant in India and Africa are now poised to reshape the US and European markets," said CCS Insight in a presentation exploring the consequences of the memory shortage.
Downgrade
Apple has seen a lot of success with the iPhone 17 this year. That success wasn't entirely because it's such a good smartphone; it also reflects consumers making the decision to purchase lower-specced devices to stay within budget. Apple continues to see
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 Elon Musk's SpaceXAI today announced the launch of Grok Bot, a "team of always-on agents" that can complete tasks using tools, websites, and apps. Grok Bot can work in the cloud, so jobs keep running when your laptop is closed. The feature is tied to Cursor, the AI coding company that SpaceX is acquiring for $60 billion.
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Even with federal grants largely restored, scientists say the Trump administration is still preventing those funds from reaching them. The consequences, they say, are already becoming clear.
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