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 Apple captured 65% of the global premium smartphone market in the first half of 2026, as the wider premium segment's share of overall smartphone sales climbed to a record 29%.
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The iPhone Air reaches one year on sale next month, and Apple is now closer to launching its successor than it is to the original's debut. On this week's episode of The MacRumors Show, we discuss what's next for the device.
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The company's new "2.0" plans and 36-month installment plans provided cover for removing what was billed as a limited-time offer.
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Expect several new phones, a refreshed Pixel Watch and perhaps price increases at Google's Pixel 11 event.
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 OpenAI's upcoming AI device is a hockey-puck-sized, doughnut-shaped smart speaker with no display, reports Bloomberg. The product is meant to be easy to carry around with one hand, and it will have "moving parts that help give it personality," along with a price tag around $300 to $400.
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 The iPhone 18 Pro, ?iPhone 18 Pro? Max, and foldable "iPhone Ultra" could be in short supply this year, leading to long wait times and an initial sellout during preorders.
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 OpenAI today said it is making GPT-5.6 Luna the default model for Free and Go ChatGPT users, giving them access to a newer, more capable model to replace GPT-5.5 Instant. The company is letting Free and Go users access unlimited text chats, with no text-based rate limits. Limits will still apply for file uploads, images, and other ChatGPT tools. There's also a new Think button coming that turns on higher reasoning.
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 Apple today updated its U.S. trade-in estimates, raising values for most iPhone, iPad, Mac, and Apple Watch models and adding several Android phones to the list for the first time.
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 It is now August, and that means the iPhone 18 Pro and iPhone 18 Pro Max are just a month away. The devices are expected to look similar to the iPhone 17 Pro and iPhone 17 Pro Max, but there will still be many year-over-year changes, with rumored features including a smaller Dynamic Island, 5G via satellite, and more.
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 Best Buy is still hosting its big Back to School sale this week, with notable markdowns on Apple devices, TVs, headphones, monitors, and much more. This event is set to last for the rest of this week, and you don't need to be a My Best Buy Plus or Total member to see the deals.
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