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EngadgetFeb 09, 2026
OpenAI starts testing ads in ChatGPT
Users on ChatGPT's free and Go plans in the US may now start to see ads as OpenAI has started testing them in the chatbot. The company announced plans to bring ads to ChatGPT. At the time, the company said it would display sponsored products and services that are relevant to the current conversations of logged-in users, though they can disable personalization and "clear the data used for ads" whenever they wish.

"Our goal is for ads to support broader access to more powerful ChatGPT features while maintaining the trust people place in ChatGPT for important and personal tasks," OpenAI wrote in a blog post. "We're starting with a test to learn, listen and make sure we get the experience right."

These ads will appear below at the bottom of chats. They're labeled and separated from ChatGPT's answers. Ads won't have an impact on ChatGPT's responses.

Ads won't appear when users are conversing with ChatGPT about regulated or sensitive topics such as health, mental wellbeing or politics. Users aged under 18 won't see ads in ChatGPT during the tests either. Moreover, OpenAI says it won't share or sell users' conversations or data to advertisers. 

A source close to the company told


EngadgetFeb 06, 2026
How to watch the 2026 Super Bowl on NBC: Patriots vs. Seahawks channel, where to stream, start time, and more
The New England Patriots are headed to the 2026 Super Bowl. (Lauren Leigh Bacho via Getty Images) Lauren Leigh Bacho via Getty Images The countdown is on, and Super Bowl LX, between the New England Patriots and Seattle Seahawks, is nearly here. This weekend, the Big Game will be held at Levi's Stadium in Santa Clara, CA. The NFL Championship Game kicks off at 6:30PM ET this Sunday, Feb. 8. Pre-game coverage starts at 12PM ET. Like all other Sunday Night Football games this season, the Super Bowl will be broadcast on NBC, and will stream live on Peacock. Here's everything you need to know to tune in to Super Bowl LX on Feb. 8, including the game channel, where to stream, and all about the Halftime Show.

How to watch Super Bowl LX



Date: Sunday, Feb. 8, 2026

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