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 Apple's AirPods Pro 3 have returned to the low price of $219.99 today on Amazon, down from $249.00. We first tracked this deal during Black Friday, and today is one of the first times it's returned since that event ended.
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Uber will begin offering customer data to marketers through a new insights platform called Uber Intelligence. The data will technically be anonymous, via the use of a platform called LiveRamp. This will "let advertisers securely combine their customer data with Uber's to help surface insights about their audiences, based on what they eat and where they travel."
Basically, it'll provide a broad view of local consumer trends based on collected data. Uber gives an example of a hotel brand using the technology to identify which restaurants or venues to partner with according to rideshare information.
Companies will also be able to use the Intelligence platform's insights to directly advertise to consumers. Business Insider reports it could be used to identify customers who are "heavy business travelers" and then plague them with ads in the app or in vehicles during their next trip to the airport. Fun times.
"That seamlessness is why we're so excited," Edwin Wong, global head of measurement at Uber Advertising, told Business Insider. Uber has stated that its ad business is already on track to
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Uber will begin selling customer data to marketers, according to a report by Business Insider. The company's ad division just launched a new insights platform called Uber Intelligence that's tasked with hoovering up and selling trip and delivery data.
The data will technically be anonymous, via the use of a platform called LiveRamp. This will "let advertisers securely combine their customer data with Uber's to help surface insights about their audiences, based on what they eat and where they travel."
Basically, it'll provide a broad view of local consumer trends based on collected data. Uber gives an example of a hotel brand using the technology to identify which restaurants or venues to partner with according to rideshare information.
The company also says it's planning on using this tech to directly advertise to consumers, saying it could be used to identify customers who are "heavy business travelers" and then plague them with ads in the app or in vehicles during their next trip to the airport. Fun times.
"That seamlessness is why we're so excited," Edwin Wong, global head of measurement at Uber Advertising, told Business Insider. Uber has stated that its ad business is already on track to
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 Cyber Monday is here, and as part of the event we're tracking great discounts on Apple-related accessories. If you're looking for Apple products, our dedicated post on all the Apple Cyber Monday deals available now covers every Apple device on sale right now. In this article, we're focusing on accessories for smartphones and computers, as well as a few extras like robot vacuums and more.
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