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EngadgetJun 12, 2024
Jabra says it's exiting the consumer headphones business just as it announces new earbuds
Jabra is exiting the consumer earbuds business. The move is shocking, as Jabra's parent company made the announcement at the same time it unveiled new models of its Elite earbuds. Peter Karlstromer, CEO of parent company GN, said the decision is "part of our commitment to focus on attractive markets where we can deliver profitable growth and strong returns."

The company will discontinue the Jabra Elite (consumer earbuds) and Talk (mono Bluetooth) product lines. In late 2023, it pivoted the Elite line towards the premium segment in a move designed to compete with industry heavyweights Apple, Sony and

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