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Netflix is giving its TV user interface a major overhaul. Alongside a fresh, cleaner look, you'll see recommendations that adapt to your activity as Netflix tries to better gauge what you might be in the mood to watch. The company plans to roll out the update over the coming weeks and months.
It seems that the aim here, as has long been a goal for Netflix, is to help you find something you want to watch faster. That way, you won't spend an eternity scrolling through the various options while struggling to figure out what to start streaming.
Netflix originally designed its TV user interface for shows and movies, but it had to evolve to better handle new entertainment offerings, such as live events and cloud gaming. The company has been working on the new TV experience since last year, according to Eunice Kim, Netflix's chief product officer. "Our redesigned TV home page is simpler, more intuitive and better represents the breadth of entertainment on Netflix today," Kim said on a call with reporters.
The new tiles for each show, movie and so on are much larger. Rather than having information about a highlighted title appear at the top of the screen, the redesign brings everything together.
Each tile includes more at-a-glance contextual details as to why you might want to watch something. It might indicate that a show or movie was recently added, is in Netflix's top 10 list of the most-watched titles, has won awards or is leaving the service soon. Otherwise, Ne
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