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Mac RumorsFeb 23, 2026
Apple Launches New 'Sales Coach' App
Apple today debuted a new Sales Coach app for the iPhone and the iPad, replacing the former SEED app. Designed for Apple Store and Apple Authorized Service Provider (AASP) employees, Sales Coach provides training resources and information useful for Apple device sales.


GizmodoFeb 23, 2026
Anthropic Says Chinese AI Companies Improved Models By ‘Illicitly' Copying Its Capabilities
Keep in mind that DeepSeek is expected to release a new flagship model any day now.

Mac RumorsFeb 23, 2026
Second macOS Tahoe 26.4 Beta Now Available for Developers
Apple today provided the second beta of an upcoming macOS Tahoe 26.4 update to developers for testing purposes, with the update coming a week after Apple seeded the first beta.


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Apple Releases Second watchOS 26.4, tvOS 26.4 and visionOS 26.4 Betas (Mac Rumors)

Mac RumorsFeb 23, 2026
Everything New in iOS 26.4 Beta 2
Testing on the iOS 26.4 update is continuing, and Apple released the second beta today. The main new feature is an expansion of RCS encryption testing, but there are a few other small tweaks.


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iOS 26.4 Beta Adds End-to-End Encryption for iPhone-to-Android RCS Texts (Mac Rumors)

EngadgetFeb 22, 2026
Apple's first event of the year will reportedly bring at least five products over a 'three-day blitz'
Ready your wallets if you've been thinking about upgrading your Apple products. According to Bloomberg's Mark Gurman, Apple will announce "at least five products," starting on Monday, March 2, and extending to its scheduled "experience" on Wednesday, March 4.

There's a long list of potential options that Apple could announce next month, but Gurman is confident in a few. According to the report, Apple is "very likely" to reveal the low-cost MacBook, especially considering the event logo's choice of colors that could reference the new laptop colors. Gurman also predicted that Apple could announce the iPhone 17e, since its predecessor was launched last spring, and an iPad Air that's updated with the M4 chip. Previous rumors point to Apple getting ready to drop the upgraded MacBook Pro, which will likely get M5 Pro and Max chips, and the new MacBook Air with the base M5 chip. If that wasn't enough, Apple could even debut the refreshed Mac Studio and a new Apple Studio Display since the two desktop-oriented options were already expected to be released in the first half of the year.



Mac RumorsFeb 18, 2026
Apple Music Connect Launches as Promotional Resource for Labels and Distributors
Apple has launched Apple Music Connect, a new resource for labels, distributors, and partners to manage promotional assets, upload press photos, and help coordinate how artists' music and marketing materials are presented across the streaming service.

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