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More ads are coming to App Store search results starting in March, Apple shared on an advertising help page. The company first said that it would increase the number of App Store ads last month, and this new rollout of search ads will begin on Tuesday, March 3, according to a developer email viewed by MacRumors.
"Search is the way most people find and download apps on the App Store, with nearly 65 percent of downloads happening directly after a search," Apple says. "To help give advertisers more opportunities to drive downloads from search results, Apple Ads will introduce additional ads across search queries." Up until this point, ads for related apps have appeared at the top of search results, but now they'll also appear "further down in search results," according to Apple.
App Store activity makes up a significant portion of what Apple calls its "services" business. The company makes money on every App Store transaction, whether it's an app download or an in-app purchase, and increasingly, by selling ad space to companies looking to reach users. App Store ads are hardly new, but the number of ads has steadily increased over the years. Apple added ads to the
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 In an email to developers this week, Apple indicated that it will begin showing additional ads in App Store search results starting Tuesday, March 3.
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Apple is reportedly working on an AI pin of its very own to compete with OpenAI's non-existent pin. No, it doesn't really make much sense to us, either. In this episode, Devindra and Engadget Managing Editor Cherlynn Low discuss why Apple might be quick to jump on the AI pin trend, even before it jumps into smart rings. Also, we dive into Sony's Bravia TV deal with TCL, and the aftermath of Verizon's massive service outage.
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It's not just you: Numerous Microsoft services went out of commission on Thursday, with issues lingering into Friday.
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A new year is the perfect time to get your spending in order, and if you're not trying to build your own spreadsheet, budgeting apps are one of the best ways to do it. To save yourself some money in the process, you can pick up a year-long subscription to Monarch Money, one of Engadget's favorite budgeting apps, for just $50 if you use code NEWYEAR2026 at checkout and you're a new subscriber. That's a 50 percent discount on the service's normal $100 price.
Monarch Money makes for a capable and detailed budgeting companion. You can use the service via apps for iOS, Android, iPadOS or the web, and Monarch also offers a Chrome extension that can sync your Amazon and Target transactions and automatically categorize them. Like other budgeting apps, Monarch Money lets you connect multiple financial accounts and track your money based on where you spend it over time. Monarch offers two different approaches to tracking budgeting (flexible and category budgeting) depending on what fits your life best, and the ability to add a budget widget on your phone so you can know how you're tracking that month.
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