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CNET NewsFeb 05, 2026
Super Bowl LX: Watch the AI-Related Ads Coming to the Big Game
Freaky robots get their drink on, a furniture designer turns to AI for a website, and more.

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Here's a behind-the-scenes look at the many gadgets and systems powering the big game.

CNET NewsFeb 05, 2026
Amazon's Alexa Plus Confounds Chris Hemsworth in Super Bowl Ad as the AI Tool Launches
Alexa Plus is aiming higher with a new superhero Super Bowl spot and a US-wide launch, including a free version for any app user.

Mac RumorsFeb 04, 2026
Anthropic Promises Claude Will Remain Ad-Free, Mocks ChatGPT Ads in Super Bowl Commercial
As OpenAI is making plans to introduce ads to ChatGPT, competitor Anthropic has promised to keep Claude ad-free. In a blog post today, the company said that there are "many good places for advertising," but a "conversation with Claude is not one of them."


Yahoo TechnologyFeb 04, 2026
Anthropic doubles down on ad-free model, takes shot at OpenAI in upcoming Super Bowl ad

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