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Amazon just confirmed Prime Day will return on Oct. 7 and 8. Here's what to know about Prime Big Deal Days.
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Over the last few years, we've seen two big Prime Day events every year with special deals and discounts for Prime members, with the first one taking place in July and the second in October. Keep reading to learn more about the Prime Big Deal Days event coming up.
When is Prime Big Deal Days in 2025?
Amazon made its official announcement on September 15th, setting the official date for the year's second Prime Day scheduled for October 7th and 8th. This is in line with what we were expecting for Prime Big Deal Days as far as timing, mostly considering that the 2024 event took place in the same time period.
When did past Prime Days take place?
In July 2025, we saw the longest Prime Day we've had so far, kicking off on July 8th and lasting through July 11th. Before
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 France said a U.S. decision to quit global talks on how to tax big digital firms such as Google , Amazon and Facebook was a "provocation" and the European Union said it could impose taxes even if no deal was reached by year-end.
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