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The next time you check your internet speed or whether your favorite site is down, another company may be profiting. On Tuesday, Ziff Davis announced that it sold its Connectivity division, which includes Ookla's Speedtest and Downdetector, to Accenture. The deal is worth $1.2 billion in cash.
According to Reuters, the deal will allow Ziff Davis to focus on its core brands, including IGN, Mashable and Everyday Health. Brand consolidation appears to be the name of the game, as the company recently laid off some of Eurogamer's most experienced editors and its entire video team. That followed a rotation of editorial staff among Ziff Davis's other gaming publications, which reduced VG247 to a small, two-person gaming guides site.
Ziff Davis bought Ookla for $15 million in 2014. Reuters notes that the division seized on the 5G rollout and a surge in pandemic-driven bandwidth demand to boost its impressive return on the investment. (Connectivity generated a whopping $231 million in 2025.)
Accenture is a global technology consulting company headquartered in Dublin. The company views the acquisition as a key
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X will suspend creators from its revenue sharing program if they post AI-generated videos depicting armed conflicts without disclosing they were made with AI. Head of product Nikita Bier announced the policy change on March 3, saying first-time violators will be cut off for 90 days and repeat offenders would be permanently removed from the program.
During times of war, it is critical that people have access to authentic information on the ground. With today's AI technologies,…
— Nikita Bier (@nikitabier) March 3, 2026
The policy is notably narrow, applying only to creators enrolled in the platform's revenue sharing program and only to AI-generated videos of armed conflicts, not AI content in general or non-monetized accounts. Violations will be flagged through Community Notes, X's crowd-sourced fact-checking system, or by detecting metadata from generative AI tools. Bier framed the change as necessary "during times of war," though the current conflict unfolding between the United States, Israel and Iran has not been formally, or at least not legally, declared a war. Of course, the US has not formally declared war since 1942.
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