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Mac RumorsJul 30, 2026
Tim Cook: Apple 'Reluctantly Raised Prices' Due to '100-Year Flood on Memory Pricing'
Apple didn't want to raise its prices but was forced to do so because of exponential increases in memory costs, Apple CEO Tim Cook said today during the company's Q3 2026 earnings call. Apple increased prices for Macs and iPads in June because memory prices have surged.


New York Times TechJul 30, 2026
Apple's Profit Is Up 27%, but Expectations for Current Quarter Disappoint
The company recently raised prices on a number of products because of component supply shortages caused by the artificial intelligence boom.

RELATED ARTICLES
Apple Reports 3Q 2026 Results: $29.8B Profit on $109.4B Revenue (Mac Rumors)
Apple's Profit Increases 27 Percent, Topping Wall Street Expectations (New York Times Tech)
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