E.l.f. Beauty Stock Slumps on Full-Year Guidance Amid Broad Consumer Worries The Wall Street JournalE.l.f. Beauty stock plunges 29% on weak guidance, tariff impact CNBCA Big Beauty Company Wants to Sell Value This Season. Investors Are Selling the Stock. InvestopediaHailey Bieber's Rhode brand was a huge win for Elf Beauty. Why the stock is losing a fifth of its value anyway. MarketWa