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CNBC BusinessJul 28, 2026
Coca-Cola hikes full-year forecast. CEO tells CNBC the World Cup boosted its brands
Coca-Cola said demand for its drinks rose in every market in the second quarter, helped in part by the World Cup.

NPR Topics: BusinessJul 28, 2026
FIFA has a new plan to raise billions of dollars: Selling stakes in the World Cup
FIFA has a complex plan to sell chunks of its commercial rights to the World Cup to minority investors, including a firm run by Joshua Kushner, the brother of Jared Kushner.

RELATED ARTICLES
$25 billion in World Cup prediction market bets and the IRS still hasn't said how winnings are taxed (Yahoo Business)
FIFA plan for Kushner-backed $20 billion operation to run World Cup meets fury from Europe's UEFA - AP News (Google Business News)

Inc.comJul 28, 2026
Coca-Cola Sold Nearly 1 Drink Per Fan at the World Cup. Its Real Win May Have Been Even Bigger
How the beverage giant capitalized on the biggest sporting event in the world.


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