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Apple will reportedly focus its first round of generative AI enhancements on beefing up Siri's conversational chops. Sources speaking with The New York Times say company executives realized early last year that ChatGPT made Siri look antiquated. The company allegedly decided that the large language model (LLM) principles behind OpenAI's chatbot could give the iPhone's virtual assistant a much-needed shot in the arm. So Apple will reportedly roll out a new version of Siri powered by generative AI at its WWDC keynote on June 10.
Apple Senior Vice Presidents Craig Federighi and John Giannandrea reportedly tested ChatGPT for weeks before the company realized that Siri looked outdated. (I would argue that the epiphany came about a decade late.) What followed was what The NYT describes as Apple's "most significant reorganization in more than a decade."
The company sees generative AI as a once-in-a-decade tentpole area worth shifting heaps of resources to address. You may recall the company canceled its $10 billion "Apple Car" project earlier this year. Apple reportedly reassigned many of those engineers to work on generative AI.
Apple executives allegedly fear AI models could eventually replace established software like iOS, turning the iPhone into "a dumb bric
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On this week's special episode of The MacRumors Show, we discuss Apple's newly announced iPad Pro, iPad Air, Apple Pencil Pro, and revamped Magic Keyboard accessory.
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In a couple of months, you'll be able to get Microsoft's mobile games from its own store. Xbox President Sarah Bond has revealed at the Bloomberg Technology Summit that the company is launching a web-based store where you can download its mobile games and get add-ons or in-app purchases at a discount. Bond said the company has decided to launch a browser-based store instead of an app to make it "accessible across all devices, all countries, no matter what" so that you don't get "locked to a single ecosystem."
Microsoft will only host its own games to start with, which means it will feature a lot of titles from Activision Blizzard. If you'll recall, it snapped up the gaming developer and publisher in a $70 billion deal that closed last year. You'll most likely find Candy Crush Saga, which has apparently generated $20 billion in revenue since it launched in 2012, and Call of Duty's mobile games in the first batch of titles available for download. Bond said that Minecraft may also be one of the first games you can get.
An Xbox spokesperson told
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The new iPad Pro and iPad Air — and the internet's reaction to how they've been advertised — may have been the big Apple news of the week, but we're turning our attention to AirPods for our latest deals roundup. More specifically, all four models in Apple's wireless headphone lineup are currently on sale. The noise-canceling AirPods Pro and
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 Apple's shift to develop its own AI technology to keep up with competitors was today detailed in a The New York Times report.
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 iOS 18 will include new audio transcription features in the Voice Memos and Notes apps, according to information obtained by AppleInsider.
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 When introducing the new M4 iPad Pro models, Apple showed a video of a hydraulic press crushing all manner of creative tools, including musical instruments, electronic equipment, arcade games, paint and brushes, computers, cameras, and more, with the aim of demonstrating how the iPad represents all of the tools condensed into a single device.
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 Popular accessory maker Logitech this week announced new keyboard case options that are designed for Apple's iPad Air and iPad Pro models, offering an alternative to the more expensive Magic Keyboard options from Apple.
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