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Disney will add vertical videos to its service in the US sometime this year, in hopes that they can entice viewers to engage with its app every day. The company has made the announcement at its Tech Data Showcase event at CES 2026. Disney first dabbled in vertical content with Verts, which launched for the ESPN app in August 2025, giving it the insight it needed on how its users respond to the video format.
Erin Teague, Disney Entertainment's EVP of Product Management, told Deadline that the company will use the format for all kinds of content. The service isn't just planning to use it as a vehicle for movie and series teasers, but also for original short-form programming. She didn't say what kinds of original programming Disney will be adding as vertical videos to its app, but vertical micro-dramas have become incredibly popular over the past year.
"We're obviously thinking about integrating vertical video in ways that are native to core user behaviors," Teague said. "So, it won't be a kind of a disjointed, random experience." The company is targeting Gen Z and Gen Alpha users, in particular, since they're not inclined to sit and watch long-form content on their phones for hours. Disney said in a statement that the experience will "evolve as it expands across news and entertainment" and will be personalized for users, with making the service "a must-visit daily destination" as its goal. After all, if a user is already in the app, they're more likely to explore and watch the service's programming.
This article originally appeared on Engadget at https://www.engadget.com/entertainment/streaming/disney-i
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 Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
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