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Meta has backed away from highly controversial facial recognition tech in its products and services before, but seemingly not so far that it isn't willing to have another crack at it. A new report from The New York Times claims Mark Zuckerberg's company wants to add facial recognition to its lineup of branded smart glasses at some point this year.
The NYT spoke to four anonymous people with knowledge of Meta's plans, who told the publication that the feature is codenamed "Name Tag" internally. As you'd expect, it would let people wearing Meta-powered Oakley or Ray-Ban glasses identify people and "get information about them" using AI.
Such technology naturally carries huge privacy and ethical risks, which is reportedly why Meta was hesitant to unveil Name Tag at a conference for the blind last year. It also may have
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 Meta plans to add a facial recognition feature to its Ray-Ban smart glasses as soon as this year, reports The New York Times ($).
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It looks like 2028 at the earliest before demand subsides and costs come down from the AI boom.
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