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EngadgetDec 18, 2025
Apple is bringing even more ads to the App Store
Apple just announced it will be integrating more ads into the App Store because our poor eyeballs must be assaulted at all times. The company plans on littering search results with advertisements beginning next year.

Currently, the App Store only has one ad spot. That's at the very top of search results. If you search for something like Instagram it's likely that top spot will be filled with an ad for a rival social media platform. The new ads will appear further down the actual search results.

Apple says that advertisers won't have to alter their campaigns, as the ads will "run in either the existing position — at the top of search results — or further down in search results." The company says that 65 percent of app downloads happen after a search, so this move will "give advertisers more opportunities."

Google began inundating the Play Store with more ads last year and, well, the results haven't been pretty. The general consensus is that the store has become more frustrating to use. We'll have to wait and see just how intrusive these App Store ads end up being.

Recent reporting also indicates that Apple plans on b


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EngadgetDec 18, 2025
Apple opens up iOS in Japan in response to new regulations
You can add Japan to the list of regions where Apple has been forced to do something it would rather not: open up the App Store. On Thursday, the company announced changes to iOS in Japan to comply with the nation's Mobile Software Competition Act (MSCA). The tighter regulations for Apple and Google, which overlap with Europe's, took effect today. Users in the US and elsewhere won't see any of these changes.

Apple's changes in iOS 26.2 in Japan revolve around alternative app stores, payments outside the App Store and browser choice. The company worked with Japanese regulators on new


EngadgetDec 18, 2025
The FTC is reportedly investigating Instacart over its AI pricing tool
The Federal Trade Commission has sent Instacart a civil investigative demand, seeking information about its AI-powered pricing tool, according to Reuters. This comes after a recently published pricing experiment study showed that the online grocery delivery app gave different users different prices for the same items from the same store location at the exact same time. Some of the testers saw prices up to 23 percent higher than what the other testers saw, though the average difference for the same list of items was around 7 percent. Those higher prices could cost customers over $1,000 more in expenses for the year.

"The Federal Trade Commission has a longstanding policy of not commenting on any potential or ongoing investigations," the FTC told Reuters in a statement. "But, like so many Americans, we are disturbed by what we have read in the press about Instacart's alleged pricing practices."

When the study came out, Instacart told Engadget that the pricing variances were caused by some of its retail partners doing "limited, short-term and randomized tests" to better understand consumers. Those randomized pricing tests were enabled by Instacart's AI pricing tool called Eversight developed by a company it purchased in 2022. Instacart told


Mac RumorsDec 17, 2025
Japan App Store Gets Alternative Marketplaces, Third-Party Payments and More
Apple today introduced several changes to the App Store in Japan to meet the requirements of the Mobile Software Competition Act (MSCA) that goes into effect on December 18. The MSCA is similar to Europe's Digital Markets Act (DMA) so the Japanese ?App Store? will work a lot like the EU ?App Store?, but there are some differences.


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Best Web Hosting Services for 2025: Tested and Reviewed
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