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Meta is shutting down Threads in Turkey on April 29 after an interim injunction from the Turkish Competition Authority (TCA) against automatic data-sharing with Instagram. The TCA ruled that linking Threads and Instagram without user opt-in "will lead to irreparable harms" and that Meta "abused its dominant position" in the industry with the practice. The TCA also suggested that the linking exists primarily to increase the company's "market power."
Rather than make any changes to how Instagram and Threads integrate in the region, Meta's pulling the nascent social media app. The company says this is merely a temporary measure as it works to appeal the injunction, but there's no timetable for that. In the meantime, Meta suggests that users in Turkey either deactivate their accounts or delete them entirely. Those who deactivate will have their posts and interactions restored "if Threads returns" to the country.
Turkish regulators aren't the only people who think the automatic linking between Threads and Instagram is, at best, a bit creepy. It's been a point of contention since the platform launched last year. The apps were so tied together that users couldn't even delete a Threads account without nuking their Instagram account, though Meta patched this several months back.
Meta also began promoting Threads posts on Facebook and Instagram
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Instagram got a surprise visitor. Meta AI, the company's AI-powered chatbot that can answer questions, write poetry and generate images with a simple text prompt, is up in your DMs. Meta warned that Meta AI was coming and has spent the last few months adding the chatbot to products like Facebook Messenger and WhatsApp. We all knew Instagram would be next.
"Our generative AI-powered experiences are under development in various phases, and we're testing a range of them publicly in a limited capacity," a Meta spokesperson told Engadget. For some of us at Engadget, the feature appeared in Instagram's Direct Messaging inbox.
We could tap it to start a conversation with Meta AI, where it could give definitions of words, suggest headlines and… generate images of dogs on skateboards.
Ah, the future.
— Mat Smith
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