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EngadgetMar 02, 2026
X adds ‘Paid Partnership' labels so users can more easily identify ads
X is rolling out a built-in "Paid Partnership" label that creators can apply to sponsored posts, replacing the hashtag workarounds they've had to rely on until now. The feature, announced by the platform's head of product Nikita Bier, adds a toggle that places a disclosure label directly below a post's content. It can also be applied retroactively.

The label is meant to help creators comply with years-old FTC regulations requiring clear disclosure of sponsored content. The agency sent out letters reminding influencers about this requirement in 2017, and Instagram added a disclosure feature that same year. Without a native tool, X creators had been left to use hashtags like #ad and #paidpartnership.

X has been trying to court creators for some time with tools like ad-revenue sharing and creator subscriptions, but the platform still struggles with major image issues following a string of scandals like Grok creating CSAM. The Elon Musk-ow


EngadgetFeb 27, 2026
Trump orders federal agencies to drop Anthropic services amid Pentagon feud
President Donald Trump has ordered all US government agencies to stop using Claude and other Anthropic services, escalating an already volatile feud between the Department of Defense and company over AI safeguards. Taking to Truth Social on Friday afternoon, the president said there would be a six-month phase out period for federal agencies, including the Defense Department, to migrate off of Anthropic's products. 

"The Leftwing nut jobs at Anthropic have made a DISASTROUS MISTAKE trying to STRONG-ARM the Department of War, and force them to obey their Terms of Service instead of our Constitution," the president wrote. "Anthropic better get their act together, and be helpful during this phase out period, or I will use the Full Power of the Presidency to make them comply, with major civil and criminal consequences to follow."  

Before today, US Defense Secretary Pete Hegseth had threatened to label Anthropic a "supply chain risk" if it did not agree to withdraw safeguards that insist Claude not be used for mass surveillance against Americans or in fully autonomous weapons. In a post on X published after President Trump's statement, Hegseth said he was "directing the Department of War to designate Anthropic a Supply-Chain Risk to National Security. Effective immediately, no contractor, supplier, or partner that does business with the United States military may conduct any commercial activity with Anthropic."

Anthropic did not immediately respond to Engadget's comment request. Earlier in the day, a spokesperson for the co

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