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by Larry Magid This post first appeared in the Mercury News I'm about to report on some interesting numbers from Facebook regarding inappropriate material it deleted from its service, but first I'd like to warn users about the types of materials you may be providing not just to Facebook but to third-party developers. Beware of apps bearing ‘insight' You have undoubtedly heard about the scandal where data from tens of millions of Facebook users were collected by a researcher, via a personal quiz called "thisisyourdigitallife" and turned over to Cambridge Analytica for the benefit of the Trump campaign. And now, according to New Scientist, another personality quiz app called myPersonality exposed personal data of 3 million Facebook users, including "the results of psychological tests." I'll give you the same advice that I give my friends and family. Don't take these tests and quizzes, regardless of whether you find them on Facebook, in the Apple or Android app store or on the web. It may be fun to find out what type of animal you resemble or who among your friends is a true soulmate, but there is a reason that developers of these apps have invested in something they're letting people use [...]
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