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AdWeek News
Aug 20, 2018

Artificial Influencers Are Attracting the Attention of Brands
Shudu Gram, a South African Instagram model with flawless dark skin and a perfectly symmetrical face, has garnered 130,000 followers since appearing on the platform a little over a year ago. She's modeled Fenty Beauty lipstick, and she's currently penning an editorial for a major online publication. She also happens to be completely fake. Shudu...

AdWeek News
Aug 20, 2018

Berlin-Based Design Agency Edenspiekermann Brings a European Approach to the U.S.
Creative design shop Edenspiekermann of Berlin has spent the past two years importing its Euro-design vibe to America via its U.S. headquarters in Los Angeles and offices in San Francisco and Chicago. "We are helping clients rethink their thinking through our methodologies, products, services and offerings," Edenspiekermann CEO Anna Ibbotson said, adding that the agency's...

AdWeek News
Aug 20, 2018

How an Apple Vet Ended Up Starting Verizon's In-House Shop
For Andrew McKechnie, the journey from joining global agency FCB as a copywriter in January 2001 to becoming svp and CCO of Verizon in February 2017 was a steady climb. "I worked up the ranks in a fairly traditional manner: building my creative portfolio, doing good work, winning awards, winning accounts, winning large global accounts,"...

AdWeek News
Aug 20, 2018

How Land Rover's Founder Came Up With a Whole New Kind of Vehicle by Doodling in Sand


AdWeek News
Aug 20, 2018

Havas CCO Explains Their Odd Internal Video Starring Juice Bars and Poop Emojis
Havas North America is a little different, and the privately owned network doesn't do things quite like all the other ad agencies you know. At least that's what co-chairman and chief creative officer Jason Peterson says--and he makes no apologies for his own at-times-controversial style. In recent days, a video distributed internally to the network's...

AdWeek News
Aug 20, 2018

Joanna Coles Is Working on Her ‘Next Chapter' From the Beach
Though she left after serving as Hearst Magazine's first chief content officer weeks ago, Joanna Coles hasn't given up her signature treadmill. She just moved it to the beach instead. Turns out I can't give up my #TreadmillDeskLife. #BackAtMyDesk #BeachBoss working on #NewChapter ???? @LolaHats ????@SolidandStriped ????@Lifespan_fitness *Shellphone use only* A post shared by Joanna...

AdWeek News
Aug 20, 2018

On the Adweek Podcast: Creativity in the Age of Trump
In this increasingly polarizing political climate, can you blame brands for playing it safe? Ever since Trump was elected, there's been a kind of creative hangover in the industry, and bland spots have become the norm. But is a renaissance coming? On this week's episode of the Adweek podcast, Yeah, That's Probably an Ad, we're...

AdWeek News
Aug 20, 2018

Dropping the Filter: How Brands Can Navigate Instagram's IGTV
Instagram made its name by offering photo filters that gave the amateur's pictures some professional sheen. But lately, its video offerings have been also become a place where brands offer unfiltered images of themselves. Many brands are likely to continue with that approach for IGTV. Introduced in June, IGTV is notable for two things: It...

AdWeek News
Aug 20, 2018

The Late-Night Shakeup Continues as TNT Orders a Pilot Featuring Niecy Nash
It's been a brutal summer for late-night shows, with five of them getting the ax in the last two months. Now TNT hopes to fill the void by ordering a new pilot for a late-night show featuring its Claws star, Niecy Nash. The pilot, which will be called Naked With Niecy Nash, will be based...

AdWeek News
Aug 20, 2018

Index Exchange Halts Controversial Bid Caching Following Investigation and Impassioned Debate
Index Exchange is to press pause on a controversial real-time bidding (RTB) tactic known as "bid caching" after an impassioned debate kicked off last week. The ad exchange has contacted partners claiming it is now "pausing [its] use of bid caching and concentrating on communication and education." This follows a near week-long debate over the...

AdWeek News
Aug 20, 2018

Ludacris Lathers Up for Harry's as Its ‘Shower Worth Singing About' Pitchman
Hip-hop legend Ludacris drops some splashy beats in this new campaign for Harry's body wash and bar soap. The platinum-selling Dirty South rapper, actor and entrepreneur appears in the spot below, lathering up and vocalizing in the shower. His lyrics, however, aren't the usual rapper's delight. Instead, after reading best-selling children's book "Chicka Chicka Boom...

AdWeek News
Aug 20, 2018

San Francisco Has a New Cashierless Store—and It Isn't Amazon Go
And just like that, Amazon Go isn't the only cashierless game in town anymore. Automated checkout startup Zippin has launched its software platform and opened a cashierless concept store in San Francisco that sells lunch items, snacks and drinks. Store access is available by invitation only to start, but Zippin said it will open to...

AdWeek News
Aug 20, 2018

Sky Puts $600 Million Creative Account in Review As Fox, Comcast Fight Over Telecom Giant
Sky has placed its global creative account into review as the British media and telecommunications giant remains embroiled in a takeover battle that has Twenty-First Century Fox and Comcast vying for control. In the most recent development in the takeover battle, Fox was given an extended deadline of Sept. 22 to counter Comcast's $34 billion...

AdWeek News
Aug 20, 2018

PepsiCo Is Set to Acquire SodaStream for $3.2 Billion
PepsiCo is expanding its carbonated beverage empire. Today, the company announced that it has entered into an agreement to purchase make-your-own-seltzer machine maker SodaStream for a whooping $3.2 billion--or $144 per share. SodaStream, which manufactures at-home machines that allow consumers to turn tap water into sparkling water, has enjoyed a big boost over the past...

AdWeek News
Aug 20, 2018

How Brands Can Solidify Their Futures and Avoid Corporate Apologies
Brands: Everybody's talking about them, but what does it really mean to be a brand? Starting as early as the '50s, we fell into a line of thinking that every business is a brand. In fact, when Madison Avenue got hungry for money, there was such a palpable shift, you could practically pinpoint the very...

AdWeek News
Aug 20, 2018

Barton F. Graf Takes Home Security Ads in a Very Different Direction With First Brinks Work
In Barton F. Graf's amusing debut for Brinks Home Security, we meet folks who were "sure" they'd handled various situations in the best way possible. Alas, they weren't "sure sure." So, basically, they wound up screwed. "I was sure Buster would be a good guard dog," says a woman standing with a cute canine in...

AdWeek News
Aug 20, 2018

3 Ways Retail Brands Can Break Through the Traditional Mold With Experiences
The bazaar, the souk, the forum--wherever it emerges and whatever it's called, the market has long served as the center of society. When the invention of agriculture brought the need for trade, towns grew around central gathering places where people could exchange not only goods and services but also ideas and inspiration. Along the way,...

AdWeek News
Aug 20, 2018

What Is an Influencer? Troubled Times Demand a Fresh Formula
What do Justin Bieber and former President Barack Obama have in common? These hunky (to their followers!) men each lost more than 2 million followers in Twitter's recent purge of fake accounts. And just a few weeks before, at the Cannes Lions International Festival of Creativity, Unilever global chief marketing officer Keith Weed announced a...

AdWeek News
Aug 20, 2018

Spotify Launches Its First Branded Podcast in Partnership With New Amsterdam Vodka
Spotify is launching its first branded original podcast series today in partnership with New Amsterdam Vodka. "Just as we do with music, we see podcast as another avenue to connect our advertising partners with audiences and, through our deep understanding of our users, help brands show up in the right way," said Rob Walker, global...

AdWeek News
Aug 20, 2018

Nickelodeon Launched a Double Dare Trivia Game on Facebook Messenger
Nickelodeon launched a Double Dare game on Facebook Messenger, based on the popular Double Dare game show that first premiered on Nickelodeon in 1986 (the latest version of the game show debuted in June 2018). The multiplayer trivia game lets players answer questions based on a variety of topics, like technology and history, and challenge...

AdWeek News
Aug 20, 2018

BuzzFeed Launched Tasty as an Experiment. It's Turned Out to Be a Stand-Alone Star
Tasty struck while the Facebook pan was hot. It started as a way of testing BuzzFeed's distributed content strategy when those Ice Bucket Challenge videos were going viral three years ago. Since then, it's become a model for how digital publishers can create mobile-first videos, monetize that content and diversify revenue. "They kept evolving as...

AdWeek News
Aug 20, 2018

Range Rover Hired Hans Zimmer to Compose a Stirring Score for L.A.'s Most Scenic Drive
Drive time in Southern California is a cacophony, with nothing even vaguely melodic about it, unless you consider honking horns, squealing tires and swearing commuters to be music. But when Hans Zimmer takes a spin along the scenic Angeles Crest Highway and composes an original score to punctuate it, the result is a road-ready soundtrack...

AdWeek News
Aug 20, 2018

Want a Successful Digital Sports Strategy? Start By Getting the Right Channel Mix
U.S. sports fans are spending more time getting their fix through digital channels: 30 percent now stream live sports on their smartphones or tablets, and 80 percent% use the internet when watching sports to enhance their experience. For them, digital is the new normal. We at Two Circles think this is a huge opportunity--albeit a...

AdWeek News
Aug 19, 2018

Creatives Are Still Cautious in the Age of Trump, but Is a Renaissance Coming?
As the 2016 presidential campaign churned forward, there was a distinct sense of bemusement about Donald Trump in the traditionally liberal-leaning advertising industry. Surely he wouldn't ascend to the Oval Office, right? Just to be sure, creative teams spent countless hours of unpaid time creating work that mocked, riffed on or raised cautionary flags about...

AdWeek News
Aug 19, 2018

Nat Geo's VR Helmet Sent Users Into Space While Keeping Their Feet on the Ground
Gravity Award Marketing and Advertising: VR/AR Invention Media: Product Development Invention If you're yearning to experience the awesome wonders of space and get a closer view of the solar system without leaving Planet Earth, Nat Geo Channel has the right stuff for you. By "the right stuff," we mean an immersive VR experience that takes...

AdWeek News
Aug 19, 2018

It's Time for HR to Undergo a Revival or Agencies Risk Stifling Creative Talent
HR is in the ER, and there's a screaming sense of urgency to lead the discipline toward a real top-to-bottom transformation. But will change really happen this time? HR gurus have been predicting the disruption of this field for the past two decades. In the meantime, trust in HR practitioners has diminished to an all-time...

AdWeek News
Aug 19, 2018

These 20 Cutting-Edge Campaigns Epitomized This Year's Most Innovative Creative Advertising
BLAST OFF WITH 20 CUTTING-EDGE CAMPAIGNS THAT WON THIS YEAR'S PROJECT ISAAC AWARDS HONORING THE MOST INNOVATIVE CREATIVE ADVERTISING FROM A VR HELMET THAT WHISKS YOU INTO SPACE TO WORK THAT CHAMPIONS EQUALITY AND HELPS KEEP PEOPLE SAFE Buckle up for Adweek's sixth annual Project Isaac Awards honoring campaigns that rocketed brands to new heights,...

AdWeek News
Aug 18, 2018

A Fruit Rocket Is Actually the Best Bad Idea Pitched in These Delightfully Quirky Ads for Sparkling Ice
Creative that comes out of the Pacific Northwest has its charms. On one hand, work from Portland and Seattle can have an edge, (see: early Nike work from Wieden Kennedy), and on the other, it is at times deliciously airy and fun (see: current KFC work from Wieden Kennedy). For people who live...

AdWeek News
Aug 17, 2018

Amazon Is Losing Its Smart Speaker Dominance, According to New Report
Amazon is no longer the smart speaker king. A report from research firm Canalys this week found that Google Home shipments outpaced those of Amazon's Echo products for the second straight quarter as the search giant grows its smart home business overseas. Chinese tech behemoths Alibaba and Xiaomi also clocked strong growth, whittling Amazon's market...

AdWeek News
Aug 17, 2018

Barbarian Group's New Receptionist Is an Alexa Echo Show Named ‘Barb'
Interactive marketing agency Barbarian Group's new receptionist, Barb, doesn't collect a paycheck, isn't getting breaks or benefits and can work endless overtime. Barbarian, however, isn't violating New York State labor law, because Barb is an Alexa-based tool connected to the messaging system Slack within an Echo Show, Amazon's smart speaker with display screen. Barb, who...

AdWeek News
Aug 17, 2018

Barbarian's New Receptionist Is an Echo Show Named ‘Barb'
Interactive marketing agency Barbarian Group's new receptionist, Barb, doesn't collect a paycheck, isn't getting breaks or benefits and can work endless overtime. Barbarian, however, isn't violating New York State labor law, because Barb is an Alexa-based tool connected to the messaging system Slack within an Echo Show, Amazon's smart speaker with display screen. Barb, who...

AdWeek News
Aug 17, 2018

Chuck Norris Gets Replaced by Truck Norris in This Wonderfully Over-the-Top Commercial
Chuck Norris is no stranger to advertising, but it's rare we see him not throwing a roundhouse kick or being portrayed as a meme-era Paul Bunyan capable of impossibly epic deeds. (His last ad appearance, for UnitedHealthcare, happily leaned into both.) This time around, Norris is selling the Toyota Tacoma, billed in the spot as...

AdWeek News
Aug 17, 2018

Chuck Norris Gets Replaced by Truck Norris in This Wonderfully Over-the-Top Toyota Spot
Chuck Norris is no stranger to advertising, but it's rare we see him not throwing a roundhouse kick or being portrayed as a meme-era Paul Bunyan capable of impossibly epic deeds. (His last ad appearance, for UnitedHealthcare, happily leaned into both.) This time around, Norris is selling the Toyota Tacoma, billed in the spot as...

AdWeek News
Aug 17, 2018

The Top 20,000 Facebook Pages Posted More Content During the Second Quarter of 2018
Social media management tool Buffer teamed up with content marketing tool BuzzSumo to analyze more than 43 million posts from the top 20,000 brands on Facebook during the second quarter of 2018, and here's what they found: The pages they studied posted more content in the second quarter of 2018 compared with the first quarter...

AdWeek News
Aug 17, 2018

Everyone Is Your Mom in This Crazy Delta Stunt That Guilts You Into Flying Home
On the continuum of maternal guilt trips, Delta Air Lines may have carved out some new, good-natured ground with a stunt that encourages Seattle residents to fly home to see their mothers. Created by Wieden Kennedy New York, "Seattle to Mom" is clean fun and the crown jewels of the campaign are in-person stunts...

AdWeek News
Aug 17, 2018

Pre-Roll Ads as Talent Contest? The Longer You Don't Skip, the More Votes These Musicians Get
Extra Gum is making the medium the message with Extra Support Acts, a campaign that turns YouTube pre-roll ads into a platform that gives 16 emerging Australian music acts a significant audience boost and a chance to perform live on a major stage. From now to Sept. 30, YouTube pre-roll ads viewed before any 5...

AdWeek News
Aug 17, 2018

Facebook Expanded Its Level Up Program and Revealed Its Gamescom Plans
Facebook launched its Level Up Program in June for video game content creators, designed to help livestreamers grow their audiences on the social network. The program was originally limited to users in the U.S., U.K., Philippines, Malaysia and Thailand. However, in a Facebook Gaming blog post, Bob Slinn, head of games partnerships for Europe, the...

AdWeek News
Aug 17, 2018

4 Ways Media Companies Can Take Advantage of a New Era of Native Advertising
The media industry is in the midst of huge changes that are demanding new revenue models, innovative new product configurations and a willingness to explore untapped markets. With traditional advertising channels eroding, the time is ripe for new approaches to native content programs. Most existing programs are tailored to big brands, but they can be...

AdWeek News
Aug 17, 2018

Indoors in July? Console Games Were One of Facebook IQ's Topics to Watch
July is perceived as a month for outdoor activities, but when the temperatures got too high, Facebook users turned to console games, making them a Topic to Watch for the month, according to Facebook IQ. The social network's research arm found conversation volume up 2.4 times both year-over-year and month-over-month for console games and related...

AdWeek News
Aug 17, 2018

Brand Safety Concerns Come to Twitter as Sponsored Tweets Run on Profiles Selling Illegal Drugs
The brand safety issues that plagued YouTube and Facebook in recent years have now made their way to Twitter. The 4A's Advertiser Protection Bureau (APB), formed in April as an industrywide effort to address such issues, was alerted to an incident last week that saw sponsored tweets running on Twitter profiles created to promote the...

AdWeek News
Aug 17, 2018

How Marketing Teams Can Unleash Personalized Creative at Scale
Marketers today face enormous challenges in trying to break through with meaningful creative on digital and social channels. Ad blindness is at an all-time high, and audiences have grown up with increasingly high expectations for authenticity that speaks to them and captures their attention across various channels. Smart marketers know that they need to deliver...

AdWeek News
Aug 16, 2018

Jimmy Fallon Is Partnering With T-Mobile to Host The Tonight Show From Central Park
The Tonight Show will look a little bit different during its Sept. 13 episode. In collaboration with T-Mobile US, Jimmy Fallon will host his show from New York's Central Park. The show, dubbed "The Tonight Show Starring Jimmy Fallon from Central Park," will be a special episode that includes surprise celebrity guests and special perks...

AdWeek News
Aug 16, 2018

President Trump's $717 Billion Defense Spending Bill Withholds 50% of the Army's Marketing Budget
On Monday, President Donald Trump signed into law a massive, $717 billion defense bill for 2019 that promised to, among other things, increase some soldiers' salaries, repair "crumbling military buildings and other infrastructure," build more F-35 jets and launch a pilot program designed to "maximize opioid safety in the Military Health System." According to a...

AdWeek News
Aug 16, 2018

Amazon Is Reportedly Looking to Buy a Movie Theater Chain
Amazon--coming soon to a big screen near you. According to sources who spoke with Bloomberg, Amazon is reportedly looking to acquire Landmark Theatres, a 44-year-old movie theater chain, with 52 locations across the country. Bloomberg further reported that the owners are working with investment bank Stephens Inc. to close the deal. Deadline, however, reported that...

AdWeek News
Aug 16, 2018

Audi Redefines ‘Getaway Car' in This Epic Martial Arts Battle
This past June at the Cannes Lions, BBH co-founder Sir John Hegarty, along with Eva Santos, global CCO of Proximity Worldwide, discussed how locally created work can have a more significant impact for brands. While "global ideas" can be cheaper to produce and look good on a balance sheet, they may simply not break through....

AdWeek News
Aug 16, 2018

Why Thursday's Free Speech Editorials Represented a ‘Moment' for the Media
Hundreds of newspapers across the country published editorials today in defense of a free press. In response to President Trump's repeated attacks on the media, most recently calling the media the "enemy of the people," The Boston Globe's editorial board led the pack, publishing an editorial under the headline, "Journalists are not the enemy" and...

AdWeek News
Aug 16, 2018

Aretha Franklin Was a Pioneer of Pop Culture and an Advertising Icon for 50 Years
Aretha Franklin was one of those very few talents who elevated everything she touched, bringing her signature blend of passion, dignity and joy not only to decades of music but also to Hollywood and Madison Avenue. Whether it was a duet with Ray Charles about Coca-Cola or her unforgettable cameo in The Blues Brothers, Franklin...

AdWeek News
Aug 16, 2018

T-Mobile Wants to Eradicate ‘Customer Service Hell,' Create a Better Experience for All
T-Mobile is on a mission to improve customer service. The company is revamping the way it cares for customers, enlisting real people to answer customer calls and messages--rather than the typical interactive voice response (IVR) system--to give its customers what it believes will be a simpler, faster response to issues, with the hopes that other...

AdWeek News
Aug 16, 2018

Researchers Find a Majority of Americans Want Tech Companies to Be Regulated
Despite all of the hearings on Capitol Hill about how Facebook, Google and Twitter handle everything from privacy to fake news, U.S. lawmakers haven't done much yet to regulate tech companies. However, according to the results of a new survey, the American people might be ready for Congress to act. According to a joint survey...

AdWeek News
Aug 16, 2018

This Ad Tricked Viewers Into Turning Up Their Volume, Then Scared the Crap Out of Them
Can an ad be evil and still be good? Because a recent 6-second promo for horror movie The Nun was rightfully pulled from YouTube for being too shocking. But at the same time, as ad trickery goes, it's pretty brilliant. The "shocking" nature of the ad wasn't centered on graphic content, but rather on the...

AdWeek News
Aug 16, 2018

Twitter Users Are Blocking Hundreds of Brands in the Hopes of Pressuring the Platform to Remove Alex Jones
Tens of thousands of Twitter users this morning blocked hundreds of accounts associated with major brands like Nike, Pepsi and Uber in an effort to pressure the embattled social media platform into permanently banning controversial far-right conspiracy theorist Alex Jones. Shannon Coulter, who in 2016 co-founded the consumer boycott organization #GrabYourWallet, told Adweek that more...

AdWeek News
Aug 16, 2018

French Luxury Giant LVMH Moves North American Media Business From Havas to Dentsu
LVMH, the Paris-based conglomerate that includes several top fashion, beverage and cosmetics brands, has awarded its North American media account to Dentsu Aegis Network (DAN) after a competitive review that launched in April. Multiple parties confirmed today that Havas lost the business to a DAN entity consisting of teams from Carat and other agencies within...

AdWeek News
Aug 16, 2018

4 Reasons Why Retail Isn't Quite Ready for Voice Assistants Yet
Many speculate that with the increasing adoption of Amazon Echo and Google Home devices, voice ordering is the next preferred channel for buying goods. One report from OC&C Strategy Consultants even claims voice shopping will reach $40 billion by 2022 in the U.S. alone. These predictions are spurred by the escalating adoption of smart speakers...

AdWeek News
Aug 16, 2018

Facebook Provided an Update on Its Efforts to Promote Safety in Myanmar
Facebook outlined the steps it is taking to prevent its platform from being used as a tool to fuel the ethnic violence occurring in Myanmar. Product manager Sara Su wrote in a Newsroom post that Facebook created a dedicated team earlier this year across its product, engineering and policy teams to work on issues that...

AdWeek News
Aug 16, 2018

How a Mindfulness Practice Can Calm Your Mind and Also Refresh Your Managerial Approach
If you're like me, you've made the rounds at management training conferences. And after enjoying the sweaty cheese cubes and boxed chardonnay, you also may have walked away with some "tips" on how to get the most out of your people. Set expectations for how you like to be managed. Communicate your preferences for how...

AdWeek News
Aug 16, 2018

Twitter: Here's How to Turn on Password Reset Protection
Did you know that Twitter allows you to turn on password reset protection to help protect your account from being accessed by other users? When you turn on password reset protection, Twitter will require you to confirm your email address or phone number if you ever reset your password. Our guide will show you how...

AdWeek News
Aug 16, 2018

Firecracker: The Fourth of July Was the Hottest Hot Topic on Facebook, Instagram in July
The Fourth of July scorched up Facebook IQ's lists of Hot Topics on Facebook and Instagram for July like a fireworks display. Mars reaching opposition with the sun July 27 was the only other holiday or event to make a significant dent on Facebook last month, and the same could be said of Friday the...

AdWeek News
Aug 16, 2018

5 Brand Logo Redesigns That Pissed People Off
Burberry recently released its first wordmark redesign in two decades, from famed British designer Peter Saville, and the general reaction was ... less than enthusiastic. Upon the new logo's unveiling, Riccardo Tisci, CCO at Burberry, praised Saville on the brand's Instagram, calling him "one of our generation's greatest design geniuses." The fashion press appeared onboard...

AdWeek News
Aug 16, 2018

LinkedIn's Groups Experience Is Getting a Complete Overhaul
LinkedIn will introduce a completely overhauled groups experience at the end of the month, fully reintegrating it into its mobile applications and website after scrapping its standalone LinkedIn Groups iOS app Feb. 15. The new experience will begin rolling out worldwide on desktop and mobile at the end of August, and existing groups will automatically...

AdWeek News
Aug 16, 2018

‘People-Powered' Agency Mofilm Launches First U.S. Office With Crown Royal as Flagship Client
One door closes, and another opens. Just a week after Havas-owned Victors & Spoils--the Boulder, Colo., agency that helped pioneer a crowdsourced approach to the creative process--shuttered its doors, a U.K. agency offering the same model is setting up shop in the U.S. And just like Victors & Spoils, this shop is also driven by...

AdWeek News
Aug 16, 2018

‘People-Powered' Platform Mofilm Launches First U.S. Office With Crown Royal as Flagship Client
One door closes, and another opens. Just a week after Havas-owned Victors & Spoils--the Boulder, Colo., agency that helped pioneer a crowdsourced approach to the creative process--shuttered its doors, a U.K. company offering the same model is setting up shop in the U.S. And just like Victors & Spoils, this business is also driven by...

AdWeek News
Aug 16, 2018

Video: The Best Way for Marketers to Work With Influencers
Influencer marketing has gone from a niche tactic to an essential component of any brand marketing budget. But how can marketers be assured an influencer is representing their brand the right way? And what should influencers know about partnering with the right brand? In this episode of The Pivot, we talk with Mae Karwowski, founder...

AdWeek News
Aug 16, 2018

When It Comes to the Recent Privacy Discussion, Snapchat Pulled a Disappearing Act
For a platform that prides itself on privacy, Snapchat and its leadership have been relatively silent over the Cambridge Analytica debacle and how it exposed its biggest rival. Is it possible that Snap Inc. doesn't really think privacy is that important? In an era where a quick social stalk can produce a person's education, work...

AdWeek News
Aug 15, 2018

U.S. Army Review Delayed for Another 90 Days Following McCann Protest
The U.S. Army delayed its already contentious agency review yet again this month after incumbent McCann Worldgroup filed a bid protest with the Government Accountability Office (GAO). According to multiple parties close to the matter, this protest concerned McCann's recent elimination from the review. The protest, which was officially filed on Aug. 8, means the...

AdWeek News
Aug 15, 2018

McCann Files Protest After Being Eliminated From U.S. Army Review
The U.S. Army delayed its already contentious agency review yet again this month after incumbent McCann Worldgroup filed a bid protest with the Government Accountability Office (GAO). According to multiple parties close to the matter, this protest concerned McCann's recent elimination from the review. The protest, which was officially filed on Aug. 8, means the...

AdWeek News
Aug 15, 2018

You Now Have a Chance to Help Run an Old Spice Marketing Meeting
If you've ever had a hankering to join Old Spice's marketing team to chip in on the myriad wacky ideas that make their way to the consumer universe, now is the time to rejoice. The brand is hosting the Old Spice Boardroom livestream on their YouTube page today (Aug. 15) starting at 6 p.m. ET...

AdWeek News
Aug 15, 2018

Steve Stoute's Translation to Part With Chief Creative Officer John Norman
Translation, the independent agency led by media mogul and industry outsider Steve Stoute, confirmed today that it has agreed to part ways with CCO John Norman. The arrangement has reportedly been in the works for some time. The outgoing executive, who has worked in advertising for more than 25 years, will remain with the agency...

AdWeek News
Aug 15, 2018

Facebook Birthday Fundraisers Have Raised Over $300 Million in Their First Year
Facebook celebrated the first birthday of its birthday fundraisers by announcing that more than $300 million has been raised for nonprofits through the feature. Head of product, social good Asha Sharma also revealed in a Newsroom post that the social network is adding new tools to the feature to better enable people to find nonprofit...

AdWeek News
Aug 15, 2018

Instagram Reacted to the Hack That Locked Users Out of Their Accounts
Amid widespread reports of a hack locking Instagram users out of their accounts, the Facebook-owned photo- and video-sharing network shared steps victims should take to restore their accounts, as well as safety precautions for all of its users in order to avoid similar fates. Instagram said in a blog post that people who have been...

AdWeek News
Aug 15, 2018

Olay Celebrates the Fearless Women Who Are Tired of Being Told They're ‘Too' Anything
If you've ever been called "too" something--too much, too ambitious, too emotional, whatever--you know it can be a gutting experience. The insult is apparently so common, women told Olay, they're tired of hearing it. So instead of ignoring the "too" question, Olay decided to cross it out in the creative of its new campaign from...

AdWeek News
Aug 15, 2018

3 Ways for Marketers to Integrate Automation Into Marketing Strategies
Over the past few years, we've seen Facebook, Google, Amazon and Apple doubling down on machine learning and automation. With both maturing quickly and more platforms following suit, we're beginning to experience firsthand just how much they're going to impact our lives as marketers. Many marketers are struggling to wholeheartedly welcome automation with open arms...

AdWeek News
Aug 15, 2018

3 Ways for Marketers to Integrate Marketing Into Strategies
Over the past few years, we've seen Facebook, Google, Amazon and Apple doubling down on machine learning and automation. With both maturing quickly and more platforms following suit, we're beginning to experience firsthand just how much they're going to impact our lives as marketers. Many marketers are struggling to wholeheartedly welcome automation with open arms...

AdWeek News
Aug 15, 2018

Dennis Quaid Gets Super Meta About Insurance in Esurance's Clever New Spot
Introducing your new favorite brand spokesperson: Dennis Quaid for Esurance. The actor stars in a new spot for the brand as part of Esurance's new brand platform, created by Leo Burnett Chicago. While the brand has worked with big names in the past--you might recognize John Krasinski's voice from past ads--Quaid is the brand's first...

AdWeek News
Aug 15, 2018

Ryan Reynolds' Snarky Out-of-Office Emails Are So Popular, They Melted His Gin Brand's Servers
Ryan Reynolds doesn't mind telling you his email address. In fact, he just shared it on national television. There's just one problem if you're trying to reach the actor turned owner of Aviation Gin: He's rarely at his desk. Perhaps because he doesn't have a desk. In recent months, Reynolds has been using his out-of-office...

AdWeek News
Aug 15, 2018

Northwestern Mutual Sends Media Account to Horizon Next
Northwestern Mutual has chosen Horizon Next, the direct marketing arm spun off from Horizon Media as a stand-alone entity last year, as its agency of record following a review. Horizon Media declined to comment. Northwestern Mutual, a Milwaukee-based financial security company, also declined to comment. A person close to the review said Publicis-owned Spark Foundry,...

AdWeek News
Aug 15, 2018

How Long Can The Trade Desk Ride Its Current Wave of Success?
The ad-tech sector has taken it on the chin over the last couple years, with the ever-growing dominance of Facebook and Google, early stage investors impatient for an exit and increased public scrutiny over the use of personal data for ad targeting. However, The Trade Desk, which primarily offers a programmatic media buying tool known...

AdWeek News
Aug 15, 2018

When a Grip Becomes a Director, You Get This Beautifully Lit Microbrewery Ad
Sometimes it pays to eavesdrop on conversations. In the case of Milwaukee director Josh Halverson, it led to a beautiful ad for a local microbrewery. "For me, the life of all cinema starts with lighting--that drew me to the G&E (grip and electric) department," he said. "I quickly learned to use working in G&E to...

AdWeek News
Aug 15, 2018

As Publishers Build Experiential Events, Bustle Digital Group's Newest Acquisition Will Help It Compete
Bustle Digital Group acquired Flavorpill Media Inc. to build out the company's experiential programming, Bustle said. Additional terms of the acquisition, which is effective immediately, were not made public. Flavorpill Media Inc. is an online publisher and experiential brand that launched in 2000. It will oversee Bustle's first large-scale event, called Rule Breakers, to take...

AdWeek News
Aug 15, 2018

How to Prepare Your Agency's Communication Strategy for a Natural Disaster
As a native Floridian, I'm no stranger to hurricanes and have experienced many firsthand. In August 1992, when Hurricane Andrew struck our state, both my advertising agency and home were among the over 150,000 residences and businesses severely impacted by the storm. During this time, and in the years following, we have gained some hard-fought...

AdWeek News
Aug 15, 2018

The Facebook Journalism Project and News Literacy Project Are Beefing Up Checkology
The Facebook Journalism Project is teaming up with national education nonprofit the News Literacy Project to expand Checkology, a virtual classroom aimed at teaching middle-school and high-school students how to assess news and other information. The expansion of their Checkology initiative will add news lessons and more interactive features, including a lesson on press freedom...

AdWeek News
Aug 15, 2018

Instagram: Here's How to Use the Poll Sticker in a Direct Message
Instagram used its own Instagram Story to reveal that users can now use its poll sticker when sending images through Instagram Direct messages. Our guide will show you how this feature works. Note: These screenshots were captured in the Instagram application on iOS. Step 1: Tap the paper airplane icon in the top-right corner of...

AdWeek News
Aug 15, 2018

OMD Chief Digital and Innovation Officer to Lead Media Team at 360i
A top executive at Omnicom's OMD has made the move to 360i, as the Dentsu Aegis Network company looks to expand its media capabilities. Later this month, Doug Rozen will become 360i's first chief media officer, reporting directly to Jared Belsky, who was promoted to CEO in April. Rozen previously led OMD's digital and innovation...

AdWeek News
Aug 15, 2018

Smart Brands Integrate, Spot Trends and Tell Stories on Social
The brand landscape is littered with countless examples of products that sparkled and faded--or just faded--while other companies have blazed a trail that keeps them on solid footing in their core space while attracting entirely new audiences. It takes more than a crack development team and a robust product to be revolutionary, although neither of...

AdWeek News
Aug 15, 2018

LinkedIn Added Several New Features to Its Sales Navigator Platform
LinkedIn Wednesday announced a host of updates to its Sales Navigator platform, highlighted by Deals and Buyer's Circle, which are aimed at providing a better understanding of the sales pipeline. LinkedIn Sales Solutions vice president of products Doug Camplejohn shared a comprehensive look at all of the changes to Sales Navigator in a blog post....

AdWeek News
Aug 15, 2018

Google's New Video Carousel Feature Boosts Views
You may have noticed that in early June, Google made a significant change to its search results by introducing a video carousel feature that affected queries for many brands and prominent individuals. Google's new video carousel replaces previously displayed video thumbnails and contains three videos with the option to scroll through as many as nine...

AdWeek News
Aug 14, 2018

Verizon Partners with Apple and Google for 5G Streaming
Verizon selected Apple and Google as its initial video streaming partners for its residential 5G rollout, the company confirmed on Tuesday. Bloomberg initially reported the rumors. The long-anticipated deals will give customers in four American cities -- Sacramento, Houston, Los Angeles and Indianapolis -- access to an Apple TV box and/or YouTube TV subscription as...

AdWeek News
Aug 14, 2018

Activision Consolidates $100 Million Global Media Account With OMD
About a month after retaining 72andSunny as its creative agency of record, Activision, the video game giant behinds such franchises as Call of Duty and Destiny, has consolidated its global media account with OMD without a review. OMD already handled media buying and planning for Activision in North America and Latin America, while GroupM's Wavemaker...

AdWeek News
Aug 14, 2018

Adidas and Twitter Are Teaming Up to Livestream High School Football
Adidas and Twitter are teaming up on Friday Night Stripes, a slate of eight livestreamed high-school-football games featuring nationally ranked teams. The games will be available to logged-in and logged-out users globally via @adidasFballUS, and the livestreams will feature a Twitter timeline including real-time conversation about the action. Intersport will produce the livestreams, with ESPN...

AdWeek News
Aug 14, 2018

Sofa Startup Burrow Knows You Would Rather Be Doing Absolutely Nothing Right Now
A quick scroll through the old Instagram feed on any given day might lead you to conclude that there's just not enough going on in your life. For example, have you spent every weekend this summer trekking through rural Italy or attending a Montauk shindig? Didn't think so. But as we all know, reality is...

AdWeek News
Aug 14, 2018

3 Ways Virtual Assistants Can Overcome Road Blocks and Stand Apart From Competitors
Nowhere is artificial intelligence evolving as quickly as with the virtual assistant "wars" playing out. Siri, Alexa, Cortana, Google Assistant and the entry-level players are locked in an innovation battle that they hope will blur the lines between machine and human. With that comes endless marketing and experiential possibilities. In fact, Gartner recently concluded that...

AdWeek News
Aug 14, 2018

WPP's Burson Cohn & Wolfe Acquires Creative Shop HZ
Burson Cohn & Wolfe (BCW), a WPP-owned communications agency formed via the merger of PR firms Burson-Marsteller and Cohn & Wolfe, announced the acquisition of HZ, an independent, integrated creative shop based in Rockville, Md., with offices in Baltimore, Los Angeles, New York and Washington D.C. Financial terms were not disclosed. HZ, founded as Hirshorn-Zuckerman...

AdWeek News
Aug 14, 2018

New Study Emphasizes 3 Areas Retailers Should Focus on for the Holidays—and Beyond
Salesforce really wants brands to strategize for the most wonderful time of the year all year long. In a new report, titled Shopper-First Retailing, the CRM powerhouse, along with Publicis.Sapient, asked 6,000 shoppers in the U.S., U.K., Canada, France, Germany and Australia about their shopping habits, which Salesforce believes can be a boon to retailers...

AdWeek News
Aug 14, 2018

These Bud Light Fridges Will Unlock Once the Cleveland Browns Finally Win a Game
If you're a Cleveland Browns fans, or just a football fan in general, you'll know that it's been a rough couple of seasons for the Browns franchise and fans. In the last two seasons, the NFL team has lost 31 of its 32 games. Now, with the next football season looming, Bud Light has a...

AdWeek News
Aug 14, 2018

Mark Penn's Stagwell Group Secures $260 Million From Private Equity Firm
Mark Penn's Stagwell Group, a portfolio of self-described digital-centric marketing and research companies, announced today the completion of a $260 million capital raise from investment funds managed by global private equity firm AlpInvest Partners. "The marketing landscape is in the midst of a dramatic transformation, and we are excited to have AlpInvest support our mission...

AdWeek News
Aug 14, 2018

How Brands Can Use Platforms to Innovate and Drive Growth
At Cannes Lions, BBH founder Sir John Hegarty noted that the festival had lost its creative North Star. "I keep hearing conversations about platforms--I don't need to catch a train. Can we talk about an idea?" He added, "Cannes is constantly changing, constantly evolving, constantly responding to the industry. Sometimes it gets it right, sometimes...

AdWeek News
Aug 14, 2018

Method's Playful Proclaimers Remake Shows the Fun and Good in Cleaning
There's more to Method than useful, great-smelling cleaning products; the brand uses plant-derived ingredients and recycled bottles manufactured in a sustainable soap factory in Chicago. Showcasing the good inside Method's products, alongside employees who make them and customers who use them, is a charming two-minute video created by Mekanism and its in-house social media agency,...

AdWeek News
Aug 14, 2018

Facebook ‘Acqui-Hired' the Team Behind Video Startup Vidpresso
The team at video startup Vidpresso, a Facebook Media Solutions partner, is now part of Facebook. The social network confirmed its "acqui-hire" of Vidpresso's seven-person team and technology, but not the company itself. Vidpresso helps add interactive elements to live and online video content from television broadcasters and publishers, and its services will still be...

AdWeek News
Aug 14, 2018

Trailer Park, Engine Group Sign 180LA Veteran to Lead Creative Department
Engine Group's content marketing-focused full-service creative agency Trailer Park has a new creative leader. The agency hired William Gelner as CCO, a new role for the agency. In the position, Gelner will drive Trailer Park's creative vision across its client roster, while providing creative leadership for the larger Engine Content division under which Trailer Park...

AdWeek News
Aug 14, 2018

Twitter: Here's How to Remove Apps That Are Connected to Your Account
Did you know that Twitter allows you to remove applications and games you may have previously connected to your Twitter account? Our guide will show you how to remove apps that are connected to your Twitter account from within the Twitter mobile app. Note: These screenshots were captured in the Twitter app on iOS. Step...

AdWeek News
Aug 14, 2018

Facebook Wants Brands to Take Still Images and ‘Create to Convert' Them to Video Ads
Facebook Tuesday unveiled a new way for direct-response advertisers to transform their existing still ads into lightweight video ads. Developed by the social network's Creative Shop, Create to Convert was described in a blog post as "an easy framework to add lightweight motion to still images to create more compelling and effective direct-response ads." Facebook...

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