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AdWeek News
Feb 19, 2018

Marketers Need Structured Innovation to Achieve Real Progress
Innovation is a powerful force for business success, but big companies can sometimes be too slow to adapt. Corporate red tape, endless rounds of approvals and a general fear of failure foster cultures reluctant to give up on established ideas and solutions, even when they no longer serve the enterprise and its needs. Illustration: Alex...

AdWeek News
Feb 19, 2018

How These 4 Brands Are Using Their Apps to Personalize Customer Experience
In mobile Darwinism, every app fights for a consumer's undivided attention and home screen, but the reality is they tend to stick with their go-to apps. And in fact, social media platforms like Facebook and Snapchat are the dominant species, comprising five of the top 10 free apps in the iTunes App Store. But it's...

AdWeek News
Feb 19, 2018

NBC Olympics Weekend Ratings Declined From 2014
Saturday and Sunday were the two lowest-rated days for NBC's Pyeongchang Olympics coverage to date. Sunday's prime-time coverage of the 2018 Winter Games posted a Total Audience Delivery of 18.2 million total viewers, per Nielsen live-plus-same-day data and digital data from Adobe Analytics. That's down 15 percent compared to the NBC Olympics' total prime time...

AdWeek News
Feb 19, 2018

How Brands Can Take Advantage of Instagram Stories
Once Instagram launched Stories in August 2016, the feature spread like wildfire. As of November 2017, Instagram Stories topped 300 million daily users. Instagram Stories offer social marketers a great opportunity to reach a higher number of people by taking advantage of one of the fastest-growing social networks. Instagram has reported that Stories have encouraged...

AdWeek News
Feb 18, 2018

360i's Fresh, Tech-Driven Thinking Pushed Its Clients to New Heights in 2017
"Let me start out by saying that here, creative is an adjective," says 360i chief marketing officer Abbey Klaassen when describing her agency's approach to media in 2017. "It's not a noun, like, 'that's the creative.' We are all creative." Before war rooms, viral tweets and voice specialties, when the phrase "social media" was still...

AdWeek News
Feb 18, 2018

MullenLowe Mediahub Went From Underdog to Industry Heavyweight in 2017
Whether by choice or by fate, IPG's MullenLowe Mediahub has long played second fiddle to larger, more recognizable networks. But the little agency that could has spent years building its capabilities in the hope of becoming a formidable industry player, and in 2017 those efforts finally paid off. The shop won an impressive 14 out...

AdWeek News
Feb 18, 2018

How MediaCom Rebounded From Losing a $2 Billion Account to Score Its Best Year Ever
On a Friday in June 2016, MediaCom CEO Stephen Allan got the call no agency leader ever wants: The shop had unexpectedly lost the global business of Volkswagen, a client since 1996 that was one of its top three revenue generators with an annual marketing budget between $2 billion and $3 billion. "You feel completely...

AdWeek News
Feb 18, 2018

The NBA Is Letting Its Stars Shine on and off the Court, Making the League's Games Must-See TV
From LeBron James to Kevin Durant and Russell Westbrook to Stephen Curry, the level of play and talent that exists in today's National Basketball Association makes the product as captivating as it's ever been. The games are intense, exciting, fast-paced, and the on-court rivalries--between teams and even individual players--are fierce. The NBA is separating itself...

AdWeek News
Feb 16, 2018

Twitter: Pokemon Was the Most-Mentioned Game Globally in 2017
Twitter took a look back at the video game-related content on its platform in 2017. In a blog post, Rishi Chadha, head of gaming content partnerships at Twitter, said more than 218 million tweets about gaming were shared by users around the world last year. In terms of mentions, the most-mentioned video game globally in...

AdWeek News
Feb 16, 2018

If You Thought Voice Was Easy, Wait Until Devices Make Predictions
Voice technology was everywhere at CES this year (toilets included), in large part because it's an easy, natural interface. But it still requires input from consumers--which, at least in marketing terms, means friction remains. "There are few things more natural than simply asking for something and having that thing brought to you," said Jason Snyder,...

AdWeek News
Feb 16, 2018

Gucci's '60s-Inspired Student Protest Ad Misses the Point About Why We're All Mad
It doesn't take a lot for people to stop believing in their institutions. It doesn't take much to dampen our sense of injustice and the motivation to force change. If too many messages conflict, too many injustices go unpunished and too much infighting is left to fester in our fresh-dug trenches, we can easily become...

AdWeek News
Feb 16, 2018

Look Out, Trade Shows, Here Comes the Anti-Swag Swag Bag
Like many entrepreneurial professionals, Lynne Lambert sees a lot of swag in her business travels, and also like many professionals, she has to make a tough call about the swag bags she's found herself toting around trade-show floors. It goes like this: "Everything is heavily logoed, and I have to decide: Do I toss this?...

AdWeek News
Feb 16, 2018

Hearts & Science Hires GroupM Executive to Help Run the AT&T Business
Hearts & Science welcomed A.J. Storinge from GroupM as its new executive director, media on the AT&T account. Storinge will be tasked with leading AT&T media across the New York, Atlanta and Dallas offices while reporting to Ralph Pardo, Hearts & Science president on the account. Last year, AT&T began the process of moving its...

AdWeek News
Feb 16, 2018

Black Panther Star Michael B. Jordan Explains the Creative Process in Brisk's New Meta Campaign
While Michael B. Jordan has been behind the camera a few times, he sees the new 60-second spot he directed for Brisk as his directorial debut. The ad shines a light on the invisible work that goes into the creative process--like the work Jordan has to do to get into his character as Erik Killmonger...

AdWeek News
Feb 16, 2018

4 Deceptive Mobile Ad Tricks and What Marketers Can Learn From Them
Despite the explosion in mobile advertising (eMarketer pegs mobile to generate $70 billion in the U.S. this year, up from $47 billion in 2016), mobile advertising, by and large, still sucks. Creative is often jammed into small boxes and ad formats that litter websites, and in some cases, marketers use deceptive design tricks to incentivize...

AdWeek News
Feb 16, 2018

Perrier Just Remade Its Most Famous Ad, ‘Lion,' Three Decades Later
Almost three decades after its spot "Lion," directed by Jean-Paul Goude, stormed the Cannes Lions festival, winning the Grand Prix in Film, Perrier has rolled out a remake of sorts--with everything on an intentionally smaller scale. The original spot, an absolute classic from Ogilvy Paris, featured a woman and a lion fighting over a bottle...

AdWeek News
Feb 16, 2018

Advertisers Must Keep Up With Cord-Cutters or Else Brands Risk Creating ‘Lost Generation'
A coup d'etat is taking place across the television industry. It used to be that cable providers were the reigning powers of television, declaring what consumers would watch and when. Not home in time? Sorry, you missed this week's episode of Seinfeld. But no longer. The last year has marked a distinct shift in power...

AdWeek News
Feb 16, 2018

PokerStars Found a Dude With the Perfect Poker Face for Its New Ad
PokerStars puts on its game face and bids newbies to sign up for some online gambling action in fresh work themed, "You're already a great poker player." Hey, why not cash in that 401(k) and really take charge of your financial future, right? "To recruit new players and poker beginners, we had to convince non-expert...

AdWeek News
Feb 16, 2018

What Marketers Can Learn From the Most Effective Russian Ads of the 2016 Election
We've all heard reports about how Russian operatives created and distributed ads and posts on Facebook between June 2015 and August 2017. The idea was to split the millions of Americans who saw these fabricated stories along party lines, thereby deepening existing hardline, ideological stances around controversial social issues. While it is unknown whether these...

AdWeek News
Feb 16, 2018

‘3 Billboards'-Inspired Protest Calls for Justice Following the Fatal Grenfell Tower Fire
"Seventy-one dead." "And still no arrests?" "How come?" Three billboards displayed these haunting messages on Thursday outside Grenfell Towers in London--where a massive fire ripped through a 24-story block of public housing flats on June 14, killing 71 people. The campaign--created by community-led organization Justice4Grenfell and BBH Labs--mirrors the 2017 drama film "Three Billboards Outside...

AdWeek News
Feb 16, 2018

Brand CMOs Acknowledge the Need for Better Personalized Marketing Efforts
Long proclaimed as a harbinger of a new era of hyper-personalized, targeted and effective marketing, digital continues to struggle to realize its potential. In exchange for offering up data, consumers deserve relevant and personalized content both in site experiences and ads viewed across the web. However, digital media is increasingly riddled with irrelevant and abrasive...

AdWeek News
Feb 16, 2018

We Asked New Yorkers to Name the Brands Behind Ads From the Olympics
Last Monday, the Adweek TV and Video teams braved the frigid Times Square conditions to show passersby the first few seconds from a number of Super Bowl ads and asked them to guess which brands were in the ads. The results were not great. So we gave it another shot, braving the slightly-less-frigid Columbus Circle...

AdWeek News
Feb 16, 2018

We Asked People to Name the Brands Behind Ads From the Olympics
You've probably seen their commercials during the Peyongchang Winter Games, but can you name brands behind the pricey Olympics ads? Following this post-Super Bowl attempt, the Adweek video team headed to New York's Columbus Circle earlier this week for another test of viewers' brand recall. We asked 10 groups of people to name the brands...

AdWeek News
Feb 15, 2018

NBC Olympics Ratings Took a Tumble on Wednesday Night
NBC's Pyeongchang Olympics prime time ratings took a bit of a tumble on Wednesday night. Per Nielsen live-plus-same-day data and digital data from Adobe Analytics, NBC Olympics' Wednesday prime-time coverage posted a Total Audience Delivery of 19.2 million viewers, of which 17.2 million watched on NBC only. That means there was a 12 percent lift...

AdWeek News
Feb 15, 2018

Why Scannable Shelf Tags Could Improve the Retail Experience After Beacons Failed
Once upon a time, beacons--Bluetooth-powered devices that can push messages to smartphones--offered brands an opportunity to connect with consumers in physical retail locations and gather data about them. For brands, beacons promised an expanded and expansive conversation at the shelf. Companies spend a lot of money trying to get consumers to the store and in...

AdWeek News
Feb 15, 2018

Red Stripe Offers to Buy a New Bobsled for Jamaican Olympians
The Jamaican bobsled team has been a world-famous underdog since first appearing on the Olympic scene in 1988. The team's unlikely path to the global stage was made famous in the 1993 movie Cool Runnings, but returning to the Olympics has been a challenge ever since, with financial support often in short supply. This year,...

AdWeek News
Feb 15, 2018

Red Stripe Says That, Whatever the Cost, It Will Buy a New Bobsled for Jamaica
The Jamaican bobsled team has been a world-famous underdog since first appearing on the Olympic scene in 1988. The team's unlikely path to the global stage was made famous in the 1993 movie Cool Runnings, but returning to the Olympics has been a challenge ever since, with financial support often in short supply. This year,...

AdWeek News
Feb 15, 2018

iProspect Shakes Up Leadership With New U.S. CMO and First Chief Tech Officer
iProspect has named Belle Lenz its U.S. chief marketing officer and Joel Grossman its first-ever chief technology officer. Lenz was formerly communications director of the Americas for the global digital marketing agency's parent, Dentsu Aegis Network. Grossman hails from Leapfrog Online, the performance shop iProspect acquired last year, where he served in the same role....

AdWeek News
Feb 15, 2018

How French Directors Megaforce Captured the Spirit of London in Nike's Wild New Ad
Some Nike commercials are as memorable for their camerawork, and the way they're shot, as for their celebrity stars or message of inspiration. Guy Ritchie's stunning 2008 spot "Take It to the Next Level" immediately comes to mind. A decade later, the brand's newest effort from Wieden Kennedy London, titled "Nothing Beats a Londoner,"...

AdWeek News
Feb 15, 2018

The U.S. Army's Marketing Chief Briefed Congressional Staff About Adweek's Coverage of Ongoing Audit
Staffers at the U.S. Senate and House Armed Services Committees recently called on the new head of the U.S. Army's in-house marketing division to brief them on the organization's advertising efforts, an Army spokesperson confirmed today. The meeting was prompted, at least in part, by Adweek's recent coverage of those efforts. Elizabeth F. Wilson, who...

AdWeek News
Feb 15, 2018

What Is Musicbed and Why Did It Create Hypertargeted Out-of-Home Posters Calling Out Creatives?
If you're a creative director at an agency you might tune out ads more than the average person--even if the copy is incredibly clever. At least, that was the thinking behind Musicbed's hypertargeted out-of-home campaign which uses billboards, subway posters and windows to send messages to top creatives like Barton F. Graf's Gerry Graf, 360i...

AdWeek News
Feb 15, 2018

Facebook Messenger: Here's How to Create a Secret Conversation
Did you know Facebook Messenger allows you to chat with others in secret conversations featuring end-to-end encryption? Our guide will show you how to start a secret conversation in the Messenger application. Note: These screenshots were captured in the Messenger app on iOS. Step 1: Tap the new message button in the top-right corner of...

AdWeek News
Feb 15, 2018

Serena Williams Stars in New Lincoln Navigator Campaign
Lincoln has named Serena Williams as its new celebrity brand ambassador for the 2018 Lincoln Navigator. "Serena is an amazing athlete who has won 23 Grand Slams, but she also has a family and her own clothing line, she sits on major boards and she's philanthropic--she has all these competing demands on her time," The...

AdWeek News
Feb 15, 2018

A Deserted Small Town Is Not What It Appears in This Magical New York Lottery Ad
Playing the lottery is all about chasing a fantasy. And a new ad for the New York Lottery's Cash4Life scratch-off game offers a delightful little vignette from one man's unexpected dream. In the :60, created by McCann New York, a swing set squeaks on an abandoned playground in an unnamed small town. The streets are...

AdWeek News
Feb 15, 2018

A Deserted Small Town Is the Magical Setting for This New York Lottery Ad
Playing the lottery is all about chasing a fantasy. And a new ad for the New York Lottery's Cash4Life scratch-off game offers a delightful little vignette from one man's unexpected dream. In the :60, created by McCann New York, a swing set squeaks on an abandoned playground in an unnamed small town. The streets are...

AdWeek News
Feb 15, 2018

Health and Wellness Occupied Facebook Users' Thoughts in January
Facebook users had their minds on health and wellness in January, as bodyweight exercise, regenerative medicine and spiral vegetable slicer were all Topics to Watch for the month, according to Facebook IQ. Conversation about bodyweight exercise and related terms aerobic exercise, burpee, calisthenics, fitness, functional training, gym, kettlebells, pull-up, squat and strength training was up...

AdWeek News
Feb 15, 2018

Subway's Bold Rebranding Campaign Promises a Different Taste for Everyone
Subway's reintroduction to the public doesn't include any company backstory like its previous campaign. It doesn't mention five dollar footlongs or reference vegetables. And of course, longtime spokesperson Jared Fogle is nowhere to be seen. Instead, the minute-long anthem spot debuting today during the Olympics focuses on variety, the so-called spice of life. A series...

AdWeek News
Feb 15, 2018

R/GA Promotes Veteran Executive to New Global Chief Design Officer Role
R/GA announced today the promotion of Richard Ting, an 11-year employee of the agency, to executive vice president and the new role of global chief design officer. The shop said in a statement it is placing all design disciplines under one hood, "fostering even greater integration." Ting will be responsible for the growth and evolution...

AdWeek News
Feb 15, 2018

Facebook Is Opening Up Its Community Help Feature to Businesses, Organizations
Facebook is opening up its Community Help feature to businesses and organizations in times of crisis. Product lead for social good Asha Sharma said in a Newsroom post that this update will give businesses and organizations an easier way to reach out in times of crisis, adding, "They might post about helping people find everything...

AdWeek News
Feb 15, 2018

Snickers Opened a Valentine's Day Restaurant, Oublié, for Couples Who Forgot to Make Reservations
Sometimes, albeit rarely, it pays to forget it's Valentine's Day. This was true for some lucky couples in London yesterday who had slacked off and failed to make restaurant reservations for the romantic holiday. Thankfully, Snickers had their back--as the Mars candy brand tends to do every Valentine's Day--by opening its own restaurant catering exclusively...

AdWeek News
Feb 15, 2018

Reebok Has the Perfect Shoes for the Man With the World's Fastest Feet
If you're the kind of person who enjoys jogging through dizzy dystopian structures amid explosions and cascading Ping-Pong balls, while some random dude keeps the beat on his drum kit, Reebok's got the sneaker technology for you. Called Flexweave, it's designed for comfort, durability and speed, and it's on surreal, quick-cut display in the minute-long...

AdWeek News
Feb 15, 2018

In Safe Hands: Mobile Connections in the City
A mass shooting in Little Rock, Ark., last July led Facebook to activate its Safety Check feature--a crisis-response system that is gaining new recognition in the aftermath of terror. The social media tool invites users to mark themselves as safe and send requests to others in the region--those listed as "not marked as safe yet."...

AdWeek News
Feb 15, 2018

Ethan Hawke Stars in The Y's New Community-Focused Campaign
The Y (formerly the YMCA) is launching a new content series called "My Y Story" demonstrating the value of its various offerings to individuals and communities, featuring actor Ethan Hawke, Olympic gold medalist Allyson Felix and celebrity chef Marcus Samuelsson. The series is a further extension of the "For a Better Us" campaign launched in...

AdWeek News
Feb 14, 2018

NBC Olympics Tuesday Ratings Were Down From 2014, but Streaming Figures Were Huge
Millions tuned in to NBC's Olympics coverage on Tuesday night to see snowboarding icon Shaun White win his third Winter Olympics gold medal, which consequently gave Team USA its 100th all-time winter gold. Per Nielsen live-plus-same-day data and digital data from Adobe Analytics, NBC Olympics' Tuesday prime-time coverage posted a Total Audience Delivery of 22.6...

AdWeek News
Feb 14, 2018

Las Vegas' Ad Agency Explains Why ‘What Happens Here, Stays Here' Isn't Going Anywhere
Is now the time for Las Vegas to come up with a new tagline? A recent story in the Las Vegas Review-Journal questioned whether R&R Partners' long-running "What happens here, stays here" tagline for the city's Convention and Visitors Authority's faces a "cloudy future" in the wake of sexual harassment allegations against casino owner Steve...

AdWeek News
Feb 14, 2018

This AI Tool Generates Personalized Shakespearean Sonnets to Give to Your Love
If a robot were to write sonnet, what would it sound like? And, perhaps more importantly, what would it feel like? This Valentine's Day, teams of developers and designers at Brooklyn-based agency Huge wanted to use technology to help star-crossed lovers stay out of the Hallmark aisle. During a one-day employee hackathon, the winning team...

AdWeek News
Feb 14, 2018

Ad Agencies Don't Expect to Cut Down on Facebook as Site Continues Losing Younger Users
Despite yet another report about users under 25 fleeing Facebook, ad agencies appear to be staying the course, regardless of whether they've been bullish or bearish on the world's largest social network. According to eMarketer's newest research, Facebook will lose two million monthly U.S. users under 25 this year, and it sees Snapchat picking up...

AdWeek News
Feb 14, 2018

Google Chrome's Crackdown of Bad Ads Is Only the Beginning
In 1929, the slaying of seven gangsters in the Saint Valentine's Day Massacre delivered a wake-up call to Chicagoans and the American public about the destructive effects of Chicago's notorious gangs. The aftermath of the violence began a new era of enforcement designed to clean up the gangs and ultimately marked the beginning of the...

AdWeek News
Feb 14, 2018

Google Chrome's Valentine's Day Massacre of Bad Ads Is Only the Beginning
In 1929, the slaying of seven gangsters in the Saint Valentine's Day Massacre delivered a wake-up call to Chicagoans and the American public about the destructive effects of Chicago's notorious gangs. The aftermath of the violence began a new era of enforcement designed to clean up the gangs and ultimately marked the beginning of the...

AdWeek News
Feb 14, 2018

The CW Will Expand Its Schedule to Sunday Nights in October
The CW is growing from five nights of programming to six next season. Starting in October, the network will expand its schedule to Sunday nights, for a total of 12 hours of prime-time shows each week. This will be the first time in nine years that The CW will program on Sunday nights. From 2006-2009,...

AdWeek News
Feb 14, 2018

Huge Hires Young & Rubicam Chief Strategy Officer to Head Up Global Planning
Global experience agency Huge today announced the appointment of Dick de Lange as managing director and global head of planning. De Lange served as chief strategy officer of North America at Young & Rubicam before leaving in January. When his resignation was announced in December, a Y&R spokesperson said de Lange was leaving "to pursue...

AdWeek News
Feb 14, 2018

Arizona Republic Editor Nicole Carroll Named Editor in Chief of USA Today
Gannett looked internally for its new newsroom leader at USA Today, naming Nicole Carroll the new editor in chief. Carroll joins the publication from The Arizona Republic and azcentral.com where she has been vp of news and executive editor since 2015. Carroll, the 2017 Benjamin C. Bradlee Editor of the Year Award-winner, takes over for...

AdWeek News
Feb 14, 2018

How Papyrus Leveraged Its NY Fashion Week Partnership to Empower Women on the Runway
When you think New York Fashion Week, you obviously think of fashion brands, and maybe makeup and hair care brands, too. Paper products don't tend to top the list, but Papyrus has been working with NYFW to change that. This marks Papyrus' 12th year as an official sponsor of New York Fashion Week, and the...

AdWeek News
Feb 14, 2018

Pinterest Now Lets You Archive Boards, Rearrange Pins and More
Pinterest released a series of new updates, allowing users to better organize their Pins and boards. First, users can now archive boards they no longer need, such as wedding boards. Archived boards are saved in a new section at the bottom of a user's profile, and only the creator can see their archived boards (they...

AdWeek News
Feb 14, 2018

Godiva Causes a Stir in Japan by Urging Women to Stop Buying Chocolates for Male Coworkers
Godiva has made waves in Japan this month by questioning a Valentine's Day tradition in which women are expected to buy giri choco, or "obligation chocolate," for male coworkers as a thank-you for their support and cooperation throughout the year. The Belgian chocolatier ran a full-page ad on Feb. 1 in the Nihon Keizaki Shimbun...

AdWeek News
Feb 14, 2018

Facebook Users Talked Football in January, While Holidays Occupied Instagrammers
Oprah Winfrey and the National Football League sizzled on Facebook in January, while holidays were on the brains of Instagram users, specifically Martin Luther King Jr. Day and Valentine's Day, according to Facebook IQ's lists of Hot Topics for the month. Winfrey and Kevin Gates dominated discussion about people on Facebook, while Instagram users discussed...

AdWeek News
Feb 14, 2018

Why Brand Love Has to Go Beyond Algorithms to be Real
An interviewer surprised me not long ago with the question: "How does 'brand love' compare to personal relationships between individuals?" The term 'brand love' is not one that I've used a lot but I understood the question and for sure there are some obvious similarities. Keith Reinhard Among other things, your close friends know everything...

AdWeek News
Feb 14, 2018

Unleash the Power of Geotargeting for Your Facebook Ads
From sponsored content on Facebook and Instagram to curated Stories on Snapchat, social media advertising is growing and infiltrating almost every virtual corner of smart devices. According to Invesp, total social ad revenue is expected to reach $15 billion this year, and more than one-half of that total involves mobile social media advertising, with geotargeting...

AdWeek News
Feb 14, 2018

Athletes Gasp for Oxygen in Nike's Dramatic Ode to Air
Breathing. Everybody does it, but it's especially important for athletes. A new ad for Nike VaporMax Air sneakers features a mix of pro and amateur sports enthusiasts gasping for oxygen as they exert themselves. The :60 starts out slow, as each person gears up for the task at hand--a sprint, a swim, a dead-lift, a...

AdWeek News
Feb 14, 2018

This Valentine's Day Store in NYC Warns Shoppers About the Darker Side of Love
Talking teddy bears. Boxes of candy. Jewelry. Greeting cards covered with hearts. These may sound like typical Valentine's Day gifts for your sweetie-pie. But at the One Love Foundations's #LoveBetter pop-up shop in New York City, such items aren't exactly tokens of affection. They're not even for sale. Rather, the products are designed to start...

AdWeek News
Feb 14, 2018

5 Reasons Why Demographic Targeting Is Out and Behavioral Targeting Is In for 2018
Between Generation X, millennials and Gen Y, marketers are getting pulled in every direction. Take the millennial segment of 18- to 34-year-olds. At 18, you're likely starting college; at 23, you're probably hunting for your first job; at 27, you're embarking on a career path; and at 32, you're starting to put roots down, buying...

AdWeek News
Feb 14, 2018

As Netflix Pulls Viewers From Linear TV, It's Also Boosting Ratings of Shows It Streams
Netflix has turned into the biggest competitor of not only streaming services, but broadcast and cable outlets, many of which have formulated plans to fight back against the streaming giant this year. And while Netflix is contributing to the decline in this season's linear ratings, it is also simultaneously boosting the ratings of some of...

AdWeek News
Feb 14, 2018

Spooked by the Pending Disney Deal, Ryan Murphy Leaves Longtime Studio Home Fox for Netflix
21st Century Fox has adopted a "business as usual" approach to its TV dealings until Disney's $52.4 billion deal to acquire the company passes the regulatory process. But Ryan Murphy, its TV studio's most prolific producer, didn't get the memo. Last night, Netflix revealed that it had poached Murphy--Adweek's reigning TV Creator of the Year--with...

AdWeek News
Feb 14, 2018

What I Learned From Spending a Day on a Boat With 7 Influencers
The sky was blue, the clouds were gone, the sun was out and there they were, seven influencers with five- and six-digit follower counts doing what they do best: capturing awe inspiring content on their phones and cameras for a cruise line campaign. The seven influencers moved deliberately, snapping photos from all angles and at...

AdWeek News
Feb 13, 2018

Will Facebook Users Soon Be Making a List and Checking It Twice?
Remember the days when Facebook's News Feed was full of listicles from the likes of BuzzFeed? A new feature from the social network has them poised to return, but from your friends and family, not from publishers. Facebook Tuesday began rolling out Lists, which enables users to create and share text lists, clone lists from...

AdWeek News
Feb 13, 2018

Office Depot Awards Creative and Media Business to Y&R and MediaCom
Office Depot has awarded its global creative and media business to Y&R and Mediacom after a competitive review, according to multiple sources with direct knowledge of the business. One source said the win was part of a larger pitch by WPP. In the past, the holding group has formed agencies dedicated to specific clients like...

AdWeek News
Feb 13, 2018

4A's Unveils a Process for Agencies to Get Certified as an ‘Enlightened Workplace'
As conversations focused on #MeToo, inclusion and diversity take on ever greater importance in the agency world, the 4A's unveiled plans to launch a certification program by which agencies can confirm that they're on the up and up. Keesha Jean-Baptiste, 4A's senior vice president of talent engagement and inclusion, described the program, which is called...

AdWeek News
Feb 13, 2018

LinkedIn Users Will Soon Know What Jobs Pay Before Applying for Them
LinkedIn just introduced a way to help its members avoid going through the interview process for jobs with salaries that do not meet their expectations. The professional network announced the rollout of Salary Insights, which will add estimated or expected salary ranges to open roles, getting the numbers either through salary ranges provided by employers...

AdWeek News
Feb 13, 2018

Q&A: How Unilever's CMO Is Trying to Help Make Digital a Safer Space for Brands
Unilever CMO Keith Weed put the advertising community on notice Monday during a keynote speech at the Interactive Advertising Bureau's Annual Leadership Meeting in Palm Desert, Calif. Weed called for tech platforms--namely Facebook and YouTube--to step up their efforts in combatting divisive content, hate speech and fake news. "I don't think for a second where...

AdWeek News
Feb 13, 2018

Unilever's CMO on ‘Moving Meaningful Money' in Push for Tech Platforms to Clean Up Content
Unilever CMO Keith Weed put the advertising community on notice Monday during a keynote speech at the Interactive Advertising Bureau's Annual Leadership Meeting in Palm Desert, Calif. Weed called for tech platforms--namely Facebook and YouTube--to step up their efforts in combatting divisive content, hate speech and fake news. "I don't think for a second where...

AdWeek News
Feb 13, 2018

Will Consumers Develop Romantic Relationships With Their Virtual Assistants?
Amazon's 2018 Super Bowl spot featured virtual assistant Alexa experiencing a very human problem of having to call in sick to work. While a humorous concept, it's a fictional scenario based on a very real, growing trend: Virtual assistants now have names, genders and personalities to make them more relatable and to encourage consumer interaction....

AdWeek News
Feb 13, 2018

The Winter Olympics Exceeds NBC Sports' Ratings Guarantees, Freeing Up More Ad Inventory to Sell
Going into the Winter Olympics, NBC Sports had hoped to avoid a repeat of the Rio Games, where linear ratings fell 21 percent from London four years earlier. As a result, the company didn't meet its advertiser guarantees and was forced to use a chunk of its inventory for makegoods to marketers. So NBC Sports...

AdWeek News
Feb 13, 2018

Agency Creatives Offer Their Own #MeToo-Era Takes on the Classic Valentine's Day Card
In the four-plus months since the New York Times and The New Yorker broke news of sexual harassment and assault allegations against Harvey Weinstein, the #MeToo and #TimesUp movements have led to a discernible shift in our larger conversations about sex, romance and relationships. The change has already had a direct impact on the ad...

AdWeek News
Feb 13, 2018

If You Make It ‘Facebook Official' Around Valentine's Day, Messenger Perks Up
Here's a nod to corporate synergy, Valentine's Day-style: When a Facebook user changes his or her relationship status to indicate that they are now in a romantic relationship--making it "Facebook official"--he or she will receive a notification in Messenger that will open their conversation with their significant other. At that point: A shower of hearts...

AdWeek News
Feb 13, 2018

Meredith's Focus on Magazines for Women Will Likely Mean Selling SI and Time
The 2018 Sports Illustrated Swimsuit Issue is out today, with 2017 SI Rookie Danielle Herrington gracing this year's cover. Former SI cover model Tyra Banks first shared the news with Herrington in a video posted to SI.com this morning. This year's Swimsuit Issue is unique in that the first since Meredith Corp. officially closed a...

AdWeek News
Feb 13, 2018

Google Just Threw Its Hat Into the Stories Ring With the Launch of AMP Stories
Google kicked its Accelerated Mobile Pages initiative up a notch and took its seat at the Stories table with today's announcement of the launch of AMP Stories. In the same vein as Snapchat Stories and Instagram Stories, the new AMP Stories combine text, images, videos and graphics. AMP stories were also developed with load speed...

AdWeek News
Feb 13, 2018

Arby's Knows What Unites Humanity, and It's Not the Olympics
As we begin the unabashedly corrupt multinational spectacle that is the 2018 Winter Olympics, Arby's chimes in to say that meat, not athletic competition, is the uniting principle of mankind. In the kind of hubris we don't often see outside of the Super Bowl, Arby's built its "Common Ground" spot around a Kumbaya-style jingle about...

AdWeek News
Feb 13, 2018

Mercedes-Benz Appoints Publicis as Global Agency Network and Digital Agency
Daimler named Publicis as its new global agency network and digital agency partner for Mercedes-Benz, following a six-month review process conducted by Daimler's internal team and global management consultancy The Observatory International. Arthur Sadoun announced the news today, referring to it as "the biggest pitch in the industry over the past 18 months, and one...

AdWeek News
Feb 13, 2018

Snapchat Is Opening Up Its Marketing Platform to All Ad-Tech Players and Agencies
Sixteen months ago, Snapchat started testing the water with ad tech and programmatic buying. Now, it's going all-in and opening up its marketing application programming interface (API) to give a flood of companies access to its ad-buying platform and potentially more data. Snapchat expanded its Marketing API program today so that any tech vendor, agency...

AdWeek News
Feb 13, 2018

Fox's Ad-Tech Subsidiary TrueX Hires Former ABC Executive as CEO
An ad-tech company owned by 21st Century Fox has hired a former ABC executive as its new president. TrueX--a company that replaces traditional TV spots with interactive ads to boost engagement--has named Pooja Midha to lead the company. Midha comes from Disney ABC Television Network, where she spent five years as svp of digital ad...

AdWeek News
Feb 13, 2018

Fox's Ad-Tech Subsidiary TrueX Hires Former ABC Executive as President
An ad-tech company owned by 21st Century Fox has hired a former ABC executive as its new president. TrueX--a company that replaces traditional TV spots with interactive ads to boost engagement--has named Pooja Midha to lead the company. Midha comes from Disney ABC Television Network, where she spent five years as svp of digital ad...

AdWeek News
Feb 13, 2018

Whatever You're Into, AT&T Has More of It, Says New Consumer Campaign
AT&T is launching a new campaign built around a 60-second anthem ad promising "More for Your Thing," whether that's binge-watching Game of Thrones or sports, gaming or enjoying VR experiences on the subway. "Everyone has a thing. That binge-watch over the weekend thing, that back from the dead or robot cowboy thing," begins the voiceover,...

AdWeek News
Feb 13, 2018

Move Over Heart-Shaped Boxes of Chocolate, Sweethearts Are Now the Most Popular Valentine's Candy
Right about now, millions of Americans (mostly men, all procrastinators) are hastily scanning the web to order flowers or secure a restaurant table, having suddenly realized that Valentine's Day is tomorrow. Spending for the occasion is up this year, according to data from the National Retail Federation, to $19.6 billion--about as much profit as AT&T...

AdWeek News
Feb 13, 2018

Fearless Girl Is Getting a Permanent Home in NYC, Though She May Be Relocated
Fearless Girl is here to stay. Nearly a year after she first appeared in downtown Manhattan, right before International Women's Day 2017, negotiations are under way between the Mayor's Office and State Street Global Advisors, the financial firm behind the now-iconic statue, regarding the long-term future of both Fearless Girl and her nemesis statue, Charging...

AdWeek News
Feb 13, 2018

McDonald's Absurdly Lavish ‘Bling Mac' Ring Could Be Yours, If You Love It Enough
This Valentine's Day, how will you show your love for McDonald's Big Mac? Let's see ... you could eat a Big Mac, of course. Or maybe a Grand Big Mac. Or even a Big Mac Jr. Or you can save yourself all those empty calories by playing a pair of brand-boosting games developed by DDB....

AdWeek News
Feb 13, 2018

How These 3 Tech Companies Revamped Their Products to Improve the Customer Experience
What a difference a big product move and a few months can make. Snapchat late last year revamped its mobile app to include an algorithm that is designed to show users the most popular content from their friends. The move was seen by many marketplace observers as a way to shake off Instagram, which had...

AdWeek News
Feb 13, 2018

Omnicom Hires First Chief Talent Officer of Global Client Leaders
Omnicom announced the appointment of Torrey La Grange to a newly created position of chief talent officer of its Global Clients Leaders (GCL) group, which is made up of executives who oversee the holding company's top global accounts. La Grange, previously head of account management and global business director at BBH New York, will work...

AdWeek News
Feb 13, 2018

Facebook Messenger: Here's How to Add a New Contact
Have you ever wanted to chat with someone on Facebook Messenger, but you weren't already Facebook friends? Our guide will show you how to add a new contact in the Messenger application. Note: These screenshots were captured in the Messenger app on iOS. Step 1: Tap "People" at the bottom of the screen. Step 2:...

AdWeek News
Feb 13, 2018

Instagram Unleashes the Ultimate Weapon for Marketers
In the battle of the social media networks, Instagram's latest salvo against the competition may be a powerful new marketing tool for brands. The new "regram" feature Instagram is testing allows users to repost content for the first time by adding public feed posts from other users to their Instagram Stories, and it could make...

AdWeek News
Feb 13, 2018

How Can Brands Effectively Use Influencers? This Marketing Company Explains Its Strategy
Influencers, they're just like us--or at least that's the message they're trying to convey to the average person who lacks thousands or even hundreds of followers. But influencer marketing remains elusive to brands who still haven't definitively determined whether working with influencers actually yields tangible results. That's the problem influencer marketing company Obvious.ly tries to...

AdWeek News
Feb 13, 2018

13 Words You Should Never Use When Replying to a Customer
It takes a lot for a customer to be willing to interact with a company. People brush by thousands of brands--from restaurants to online tools--on a daily basis and think nothing of it. When a customer actually does take the time to reach out to a brand and offer feedback, it's kind of a big...

AdWeek News
Feb 13, 2018

A Dream Romance Becomes a Nightmare in This Perfectly Surreal Anti-Abuse PSA
A powerful new animated PSA seeks to fight insidious forms of abuse in teen relationships using a classic song, "Walkin' on Sunshine" by Katrina and the Waves. The irrepressibly upbeat song serves as a perfect foil for a 2:43 minute video that follows the course of a head-over-heels romance that quickly deteriorates into a nightmare....

AdWeek News
Feb 13, 2018

What Broadcast Chiefs Love About This TV Season, and What Worries Them
The broadcast rankings in the 18-49 demo this season are identical to one year ago: NBC is in the lead, followed by Fox, CBS, ABC and The CW. However, all of the networks are down year-over-year in the demo (except for The CW, which is flat). The drop in linear ratings continues as a handful...

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