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AdWeek News
Dec 13, 2017

Brace Yourselves: The Tweetstorms Are Coming
Twitter had been fiddling with ways to allow users to send strings of connected tweets, and now the new feature is official. Senior product manager Sasank Reddy announced in a blog post that tweetstorms are in the forecast for iOS, Android and Twitter's mobile site 'in the coming weeks,' adding that the social network refers...

AdWeek News
Dec 12, 2017

A Self-Service Insights Tool Is Coming to Pinterest in Early 2018
Pinterest announced Tuesday that it is making a self-service insights tool available to businesses on the social network in early 2018. The tool--which is currently being tested by 'a select group' of brands--is powered by Pinterest's Taste Graph, and it will show brands their audiences' top categories and interests, down to specific interests such as...

AdWeek News
Dec 12, 2017

Longtime Fast Company Editor Bob Safian Leaves Position for New Opportunities
Bob Safian announced to his staff at Fast Company this afternoon that he would be leaving his 12-year tenure as editor near the end of January. 'Fast Company is a franchise all about change, and I have reached a point where it's become clear that it's time for me to make a change, too,' Safian...

AdWeek News
Dec 12, 2017

Sephora Mastered In-Store Sales By Investing in Data and Cutting-Edge Technology
San Francisco is home to some of the world's biggest tech names--Twitter, Salesforce and Uber to name a few--but it's also headquarters for Sephora, a location that has seemingly served the brand well in adopting technology, ecommerce and digital advertising to compete with Amazon. At the same time that brick-and-mortar shopping for all retailers is...

AdWeek News
Dec 12, 2017

Instagram Users Can Now Follow Hashtags The Same Way They Follow Accounts
Follow that hashtag! Instagram users can now do just that. The Facebook-owned photo- and video-sharing network announced in a blog post that hashtags can now be followed much in the same way people currently follow other accounts. Users can search for topics that interest them or tap hashtags that are already included in posts to...

AdWeek News
Dec 12, 2017

Instagram Users Can Now Follow Hashtags They Same Way They Follow Accounts
Follow that hashtag! Instagram users can now do just that. The Facebook-owned photo- and video-sharing network announced in a blog post that hashtags can now be followed much in the same way people currently follow other accounts. Users can search for topics that interest them or tap hashtags that are already included in posts to...

AdWeek News
Dec 12, 2017

This Agency Just Made a Beer Specifically to Drink in the Shower
The shower beer is such an underrated beer. And yet, it flies under the radar. But no more! Swedish ad agency Snask has developed a new beer specifically designed to drink in the shower. It's called Shower Beer, natch, and it was made by Pangpang Brewery, which is an existing Snask client. Here's some background...

AdWeek News
Dec 12, 2017

Pinterest Shared Its Predictions for 2018's Top Trends
Pinterest unveiled the 2018 version of its The 100 list of 100 trend predictions for the upcoming year. The complete board is available here, and Pinterest shared some insights on each section in a blog post: Food and drink: This marks one of the social network's largest categories, with more than 19 billion ideas, and...

AdWeek News
Dec 12, 2017

In the Wake of a Sexual Harassment Scandal, The Martin Agency Names New CEO
The Martin Agency announced the appointment of a new CEO today, less than two weeks after the departure of former chief creative officer Joe Alexander amid a wave of sexual harassment allegations. Kristen Cavallo, a longtime industry veteran who spent more than 12 years with the agency before leaving for fellow Interpublic Group shop MullenLowe,...

AdWeek News
Dec 12, 2017

Why Bursting-Briefs Brand 2(X)ist Is Actually Toning Down the Beefcake
When it comes to showing beefy guys in ads, few segments have pushed the envelope as consistently as underwear brands. Given the nature of the product itself, of course, showing muscled flesh pretty much goes with the territory. Even so, the annals of advertising burst at the waistband with imagery that ranges from the merely...

AdWeek News
Dec 12, 2017

Lessons Learned From the 5 Biggest Brand Fails of 2017: Uber, Pepsi, Dove and More
Ever watch a particularly bad ad and wonder how it could have possibly made it past a team (teams!) of creatives and brand professionals, let alone out into the world? Well, here we are, at the end of 2017, with some of the most bizarre, off-putting, brand-tarnishing work of the year. Below, we've collected some...

AdWeek News
Dec 12, 2017

Hyundai's Innocean to Acquire Independent Agency David & Goliath
Innocean Worldwide, the Hyundai Motor Company's global advertising division, will soon announce a deal to acquire American independent creative agency David & Goliath, according to multiple parties who have spoken to Adweek on background. Sources say the South Korean auto giant seeks to expand its international advertising business by buying the El Segundo, Cal. agency,...

AdWeek News
Dec 12, 2017

Instagram: Here's How to Edit a Story Highlight
Instagram recently added Stories to its Archive feature, allowing users to save their Stories posts within the application after they've expired from public view and to share these posts in Highlights on their profiles. Our guide will show you how to add or remove content to/from a Highlight once it's been created. Note: These screenshots...

AdWeek News
Dec 12, 2017

Grey London Made an Album of Feminist Christmas Carols, Rewritten to Stick It to the Man
It's been a banner year for women, in great part because of a system that drove its boot so deep into our necks that we all lost our epic sense of composure. In record numbers, we marched. We ran for office. We called bullshit on sexual harassment (and are still calling bullshit). And those who...

AdWeek News
Dec 12, 2017

Facebook Is Changing the Way It Records Ad Revenue Overseas
Facebook announced a change in the way it reports advertising revenue for taxation purposes in foreign countries. Chief financial officer Dave Wehner announced in a Newsroom post that ad revenue in countries where Facebook already has offices that support sales to local advertisers will be recorded in those countries, rather than in Dublin, where the...

AdWeek News
Dec 12, 2017

Kids Dreamed Up a Dozen Stunts That WestJet Then Livestreamed for Its Christmas Campaign
This time of year, airports are magical winter wonderlands where holiday wishes come true. Right?! WestJet certainly went all out to make it so, turning to Canadian youngsters for yuletide notions that helped inform its 2017 holiday campaign. The Canadian carrier's previous memorable year-end spots have included placing special presents on a baggage carousel; completing...

AdWeek News
Dec 12, 2017

New Stand, the Boutique Convenience Store Popping Up Across the U.S., Wants to Improve Your Day
As a self-described half-store/half-blog, New Stand is trying to improve how you travel one purchase or article at a time. After launching two years ago and beginning 2017 with just three locations in New York's busy subway transit hubs like Columbus Circle and Union Square, New Stand will end the year with 25 locations across...

AdWeek News
Dec 12, 2017

Facebook's AR Studio Is Now a Reality for All Third Parties
Tuesday is an augmented reality kind of day at Facebook. The social network announced that the AR Studio it introduced at F8 in April is now available to all third parties. At launch, AR Studio was made available to more than 2,000 brands, publishers and artists, enabling them to create and build animated frames, masks...

AdWeek News
Dec 12, 2017

Droga5 Hires New Head of Business Development After Its Previous One Left for McCann
Droga5 has hired indie agency executive Maximilian Kislevitz as head of business development, replacing Sean Lackey who left in October to take on the new role of chief growth officer at McCann North America. Kislevitz joins Droga5's New York headquarters with 10-plus years of experience. Most recently, he was head of brand at Los Angeles...

AdWeek News
Dec 12, 2017

TBWA Is Turning a Speeding Train Into an Escape Room for Murder on the Orient Express
Escape rooms have become old hat, but once in a while you see a spin on the approach that makes them worth mentioning again. This is one. Inspired by the 20th Century Fox film Murder on the Orient Express, based on Agatha Christie's classic novel, Finnish Railways tapped TBWA Helsinki to produce the longest escape...

AdWeek News
Dec 12, 2017

Thanksgiving and the Big Shopping Days Tied to It Were Facebook Hot Topics in November
Facebook and Instagram users talked turkey and holiday shopping in November. Facebook IQ revealed its Hot Topics for November 2017, and conversation about Thanksgiving, Black Friday and Cyber Monday dominated Facebook and Instagram, along with Small Business Saturday and Giving Tuesday, to a lesser extent. Entertainment talk differed across the two social networks, with Facebook...

AdWeek News
Dec 12, 2017

HoneyBaked Ham Made Its First TV Ad in a Decade, and It Was Worth the Wait
You can try to make your own ham this Christmas, says a new ad. But you might end up needing a chainsaw to cut it. Instead, try a ham--pre-glazed and ready-to-serve--from The HoneyBaked Ham Company, argues the ad, from BBDO Atlanta. In the spot, a thirtysomething everywoman protagonist, Kelly, grapples with trying to glaze and...

AdWeek News
Dec 12, 2017

How to Integrate Influencer Marketing With Experiential to Supercharge Results
With the Federal Trade Commission's latest regulations around the restricted and required language for brand-sponsored content, flaws in influencer marketing strategies have never been more apparent. But in many ways, this increased transparency only makes more blatant what was already obvious to consumers: Influencers aren't always as authentic as they once seemed. The only difference...

AdWeek News
Dec 12, 2017

Ecommerce Company ThredUP Rolls Out AI-Powered ‘Goody Boxes' to Rival Discount Chains
For shoppers who absolutely love a good deal but hate hunting through racks ecommerce company ThredUP has a new offering just for you. The secondhand retailer has launched Goody Boxes-a non-subscription, no commitment box filled with discounted items for purchase. Over time, ThredUP's Goody Boxes will know more about your taste, using a machine learning...

AdWeek News
Dec 12, 2017

Ecommerce Company ThredUP Rolls Out AI-Powered ‘Goody Boxes' to Rival Discount Clothing Chains
For shoppers who absolutely love a good deal but hate hunting through racks, ecommerce company thredUP has a new offering just for them. The secondhand retailer has launched Goody Boxes-a non-subscription, no commitment box filled with discounted items for purchase. Over time, thredUP's Goody Boxes will learn your tastes, using a machine learning algorithm to...

AdWeek News
Dec 12, 2017

The 10 Best New TV Shows of 2017
On Monday, I revealed my picks for the 10 best TV shows of 2017. Now it's time to look at which shows from this year's freshman class immediately set themselves apart from their peers in the most competitive TV environment ever. In this era of Peak TV, new shows have to grab audiences from the...

AdWeek News
Dec 12, 2017

This Company Wants to Turn More Taxpayers Into Tax Slayers
Though most Americans would rather not think about it, there's another major season that's fast approaching once the holidays have passed: tax season. As April 15th looms in the distance, few feelings compare to the pervasive sense of dread and inevitability that belongs to American taxpayers. But what if someone told them that they could...

AdWeek News
Dec 12, 2017

How Harvey Nichols' Lo-Fi Masterpiece ‘Shoplifters' Cut Through a Sea of Highly Crafted Ads
The big Film winners at Cannes in 2016 were a study in contrasts. In the Film Craft category, the Grand Prix winner was Under Armour's 'Rule Yourself: Michael Phelps' spot from Droga5, an exquisitely made masterpiece of craft (and Adweek's Ad of the Year for 2016). But over in the Film Lions, the Grand Prix...

AdWeek News
Dec 12, 2017

Who Were LinkedIn's 2017 Top Voices in Marketing and Social Media?
LinkedIn Tuesday revealed its third annual Top Voices list, as well as the top global hashtags used by those who made the cut. The professional network's top 10 marketing and social media voices for 2017 were: Zenith executive vice president and head of innovation Tom Goodwin Freelance copywriter Michael Spencer The Marketing Zen Group founder...

AdWeek News
Dec 12, 2017

The Mall of America's New Chatbot Aims to Make Your Holiday Shopping Easy
It's been more than 20 years since the Mall of America starred in the holiday hit film 'Jingle All The Way,' but if Arnold Schwarzenegger ran the halls this season for a remake, he could have a little help from artificial intelligence. Today, Minnesota's massive mall and key tourist attraction is launching its own chatbot...

AdWeek News
Dec 12, 2017

Unwrapping Facebook's Holiday Feature Presents
It's the most wonderful time of the year, and Facebook introduced a host of features to make this holiday season even more wonderful. The social network said in an email to Social Pro Daily that the holidays are the most popular time for people to share photos via Facebook, and it detailed all of its...

AdWeek News
Dec 12, 2017

Nielsen Social Content Ratings, Week of Dec. 4: NFL Rules Again
With college football's regular season down to its last game, the National Football League seized control of the Nielsen Social Content Ratings for the week of Dec. 4. NFL games accounted for nine of the top 10 televised sports events in terms of interactions on Facebook and Twitter, led by Fox's airing of the visiting...

AdWeek News
Dec 12, 2017

Ameet Ranadive Will Lead Instagram's Wellbeing Team
Former Twitter vice president of revenue product Ameet Ranadive joined Instagram as director of product for its Wellbeing team. Ranadive will report to another Twitter alumnus, head of product Kevin Weil, who left his post as senior vp of product at Twitter in January 2016. An Instagram spokesperson told Social Pro Daily Ranadive will focus...

AdWeek News
Dec 12, 2017

24-Hour Twitter News Network TicToc by Bloomberg Will Launch Dec. 18
More details have emerged on the 24-hour news network that Bloomberg Media announced at Twitter's NewFronts presentation in May. The Twitter-exclusive livestreamed news network is called TicToc by Bloomberg, and it is set to go live next Monday (Dec. 18). Todd Spangler of Variety reported that TicToc by Bloomberg will be led by global head...

AdWeek News
Dec 11, 2017

Lowe's Moves to Shake Up Advertising Model By Launching Creative Review After 12 Years With BBDO
Today, home improvement giant Lowe's confirmed that it has launched a full creative ad agency review. The news further threatens a significant piece of business for Omnicom, which has handled the account in the U.S. for 12 years. In a move that marks a significant break from the standard AOR approach, Lowe's now seeks multiple...

AdWeek News
Dec 11, 2017

Pro Skier Julian Carr Launches Kickstarter to Fund Super Bowl Spot About Climate Change
Earlier this year, the Trump administration officially announced its plans to withdraw the United States from the Paris Agreement, or Paris Climate Accord, as soon as legally eligible. The decision is one in a series of climate change-denying moves by the administration, including removing online resources related to climate change from the EPA's website. Now,...

AdWeek News
Dec 11, 2017

Martin Sorrell Handpicks an Ogilvy Veteran to Manage Finances at WPP Health & Wellness
WPP made longtime analyst and Ogilvy veteran and worldwide controller Stacey Ryan-Cornelius the organization's first chief financial officer today, tasking her with managing the monetary policies and procedures of its global Health & Wellness division. WPP CEO Martin Sorrell handpicked Ryan-Cornelius for the role after working with her at Ogilvy for nearly 20 years. She...

AdWeek News
Dec 11, 2017

Subway Consolidates North America Media and Creative With Dentsu Aegis Network
Subway announced today it will consolidate its entire U.S. and Canadian (North American) media and creative business with Dentsu Aegis Network after a review launched in July. Beginning in early 2018, the Franchise at Dentsu Aegis Network North America--which includes Carat New York, mcgarrybowen New York, Carat Canada and DentsuBos--will be responsible for the fast-food...

AdWeek News
Dec 11, 2017

Sandy Hook Promise Follows Up ‘Evan' With a News Report From Tomorrow's School Shooting
The fifth anniversary of the Sandy Hook Elementary School shooting is Thursday. And Sandy Hook Promise, the gun violence prevention nonprofit born from that tragedy, remains focused squarely on preventing a repeat of the tragedy. A new PSA, 'Tomorrow's News,' follows last year's 'Evan,' which Sandy Hook Promise co-founder and managing director Mark Barden told...

AdWeek News
Dec 11, 2017

Cheil Worldwide Names a New CEO After Its Previous One Unexpectedly Resigned
South Korean agency network Cheil Worldwide has appointed executive vice president Jeongkeun Yoo to president and CEO, effective immediately, following the abrupt resignation of Daiki Lim. The Samsung-owned agency group, headquartered in Seoul, said in a press release that former president and CEO Lim informed executives of his decision to step down 'through prior consultation'...

AdWeek News
Dec 11, 2017

Facebook's Ticker Is Finally Gone for Good
Facebook Ticker, September 2011 through December 2017? The social network confirmed the demise of the feature, which seemed to eternally struggle to gain popularity. A Facebook spokesperson said in an email to Social Pro Daily: 'We're always listening to our community and working to make Facebook a personally relevant and real-time experience. We've heard from...

AdWeek News
Dec 11, 2017

How Publishers Can Control Their Own Political Advertising Destiny
Now more than ever is the time for local news publishers to come to the aid of their country. It's not the lack of disclosures or disclaimers that has enabled unscrupulous actors to run wild in our political system--it's the free-wheeling approach to ad sales that's wreaking havoc. The market is run by faceless middlemen....

AdWeek News
Dec 11, 2017

Instagram: Here's How to Delete Stories From Your Archive
Recently, Instagram added Stories to its Archive feature, giving users the ability to view their past Stories posts and use them to create Highlights on their profile after the posts have expired from public view. By default, Stories posts are archived automatically, and while Instagram allows users to stop this from happening, what if they...

AdWeek News
Dec 11, 2017

Netflix Takes a Cue From Spotify in Crunching Audience Data for A Christmas Prince
Netflix is notoriously protective of its viewership data, but it may have learned a lesson from Spotify when it comes to its creative possibilities--how to turn quirky data points into entertaining content. Spotify recently rolled out its second holiday campaign featuring outdoor ads that turn actual listening habits, gleaned from its oceans of data, into...

AdWeek News
Dec 11, 2017

California Milk Processor Board to Retire Long-Time AOR and Creator of ‘Got Milk?'
Got milk? Maybe. Maybe not. The California Milk Processor Board (CMPB) announced that, by February 2018, it will retire its longtime agency of record Goodby Silverstein & Partners, the creator of one of the most famous campaigns in modern advertising: 'Got Milk?' But that doesn't necessarily mean the iconic tagline will go away. Beginning in...

AdWeek News
Dec 11, 2017

Big Little Lies Raked in Golden Globe Nominations as a Limited Series Even Though It Was Renewed
Friday's announcement that HBO will be bringing back Big Little Lies for a second season didn't keep the show from topping the list of TV nominees for the 75th annual Golden Globes Awards--in the limited series category. The Hollywood Foreign Press Association gave the show six limited series nominations in all, despite HBO's recent decision...

AdWeek News
Dec 11, 2017

A Longtime Financial Exec Is Bidding Farewell to Twitter
Vice president of corporate development and strategy Jessica Verrilli, who had been with Twitter since April 2009, is leaving the social network. Verrilli said in a series of tweets, 'Now I'm ready to take time off, recharge and figure out what's next,' adding, 'It's impossible to sum up a journey that started with 34 people...

AdWeek News
Dec 11, 2017

Verizon Will Reportedly Pay More Than $2 Billion for Its New 5-Year NFL Streaming Deal
There has been plenty of handwringing about the NFL's future this year after a dip in ratings and advertiser concern over protest coverage on TV, but Verizon is making a $2 billion bet on the sport's prosperous future. Verizon, which has been exclusively streaming NFL games on smartphones since 2010, just signed a lucrative new...

AdWeek News
Dec 11, 2017

Cards Against Humanity Took Your Money to Oppose Trump's Wall. Now It's Redistributing That Wealth
God damn. Will Cards Against Humanity ever stop being this gangster? The card game manufacturer that, just a month ago, asked you for money to stop the Trump administration from building its stupid wall has decided to take some of it and address another social ill--income inequality. The website, Cards Against Humanity Redistributes Your Wealth,...

AdWeek News
Dec 11, 2017

Microsoft's ‘3D Holiday' Ad Is a Whimsical, Out-of-Earth Inclusion Parable
Between Thanksgiving and New Year's, we're barraged with branded messages that appeal to our better selves--quiet, almost logoless stories about family, acceptance and selfless giving. Microsoft's '3D Holiday,' created by m:united//McCann and Blk-Ops, is no exception ... except it leaves the human family behind. Mythological creatures and extraterrestrials merit kindness, too. (That's pretty much all...

AdWeek News
Dec 11, 2017

The 10 Best TV Shows of 2017
With more TV than ever produced in 2017--north of 500 scripted series and another 750-plus unscripted shows have aired since January --winnowing down the year's best shows to just 10 was almost impossible. The competition for these 10 slots was so fierce that this year's list features only two returning shows from 2016's lineup. Last...

AdWeek News
Dec 11, 2017

There Can Be No Denying It: Bots Are Now Marketers
With the rise of conversational experiences, just about every business function--from marketing to commerce to support--must be redesigned to be conversational. The greatest impact felt due to conversational marketing is that businesses interact with far more consumer prospects than they do with those paying customers. Each one of us will soon be experiencing this as...

AdWeek News
Dec 11, 2017

Here's How Geofencing Helps Brick-and-Mortar Stores Compete in an Increasingly Digital World
The holidays are upon us. It's that special time of year filled with copious amounts of fruitcake, ugly Christmas sweaters and-in some households-ongoing conversations about retail sales at brick-and-mortar stores vs. online. Yes, every November as Black Friday looms on the horizon, reports begin to appear about how online sales are mopping the floor with...

AdWeek News
Dec 11, 2017

The 10 Best Ads of 2017
It's been a year of difficulty and strife, but also of remarkable creativity that leaned into those tensions and tried to resolve them--or at least, to inspire a way forward. Adweek's 10 Best Ads of 2017 tackled plenty of challenging themes--among them, journalism and politics; race and bias; and social causes including anti-bullying and gender...

AdWeek News
Dec 11, 2017

Super Bowl LII Ad Tracker: All About the Big Game's 2018 Commercials
Welcome sports fans (and others who appreciate really good advertising) to Adweek's Super Bowl LII Ad Tracker. Here you'll find a frequently updated list of all the national (plus a few regional) commercials that will come into play during the Big Game on Feb. 4, along with details on the agencies that created them. With...

AdWeek News
Dec 10, 2017

Coco de Mer's Christmas Ad Is Perfect for Those on the Naughty List (NSFW)
The gifts in the 12 Days of Christmas song always seemed a little boring. Coco de Mer, the British luxury lingerie and erotica fashion house, fixes that with its own take on the Christmas classic. This time, in place of turtle doves and French hens, we get a sampling of spanking paddles and pearl blossom...

AdWeek News
Dec 09, 2017

Lincoln Makes a Girl's Christmas Wishes Come True in Fantastical Holiday Campaign
It's the most wonderful time of the year ... for Christmas ads in which products magically bring even our wildest dreams to life. The latest brand to turn your holiday into a literal winter wonderland is Lincoln Motor Company, which uses the theme to promote its Wishlist Sales Event. In the first broadcast spot (extended...

AdWeek News
Dec 08, 2017

Facebook Made Its Sexual Harassment Policy Publicly Available
With sexual harassment becoming a regular topic in the news these days, Facebook sought to publicly share its policies on the matter. Chief operating officer Sheryl Sandberg and vice president of people Lori Goler shared the six basic principles behind the company's policies on harassment in a Newsroom post: Develop training to set the standard...

AdWeek News
Dec 08, 2017

Columbia Created a Line of ‘Empire Strikes Back' Jackets and Sold Out in Minutes
Do you ever feel like retro marketing is an energy field created by all living things? One that surrounds us, penetrates us and binds the galaxy together? Well, here's a good reminder why: Columbia's new Echo Base Collection, inspired by the Star Wars film The Empire Strikes Back, made its debut today--and sold out almost...

AdWeek News
Dec 08, 2017

LinkedIn Will Share Skills Listed by Fellow Professionals With the Same Job Title
Curious about which skills are trending among LinkedIn users with the same job title? The professional network's got you covered. LinkedIn Friday announced the launch of a new monthly notification that showcases relevant trending skills by fellow users with identical job titles. Clicking on skills in those notifications will bring users to insights on which...

AdWeek News
Dec 08, 2017

Mcgarrybowen Names Former WPP Exec to Run Its Flagship New York Office
Mcgarrybowen today announced that Angela Johnson will join the agency as president of its New York headquarters, starting in the new role on Jan. 2. The executive joins the Dentsu-owned agency after more than a dozen years with WPP, where she held managing director roles at Ogilvy in London and Chicago. Most recently, Johnson spent...

AdWeek News
Dec 08, 2017

Mcgarrybowen Names WPP Executive to Run Its Flagship New York Office
Mcgarrybowen today announced that Angela Johnson will join the agency as president of its New York headquarters, starting in the new role on Jan. 2. The executive joins the Dentsu-owned agency after more than a dozen years with WPP, where she held managing director roles at Ogilvy in London and Chicago. Most recently, Johnson spent...

AdWeek News
Dec 08, 2017

12 Stats That Sum Up the Week in Digital Marketing
The past week has been jam-packed with data in digital marketing, but who has time to read all that? Adweek has you covered with a look at stats from our coverage and more. 1. Beer run, anyone? The future of self-driving trucks is here, and it's schlepping Anheuser-Busch beer. On Thursday, the beer maker announced...

AdWeek News
Dec 08, 2017

Twitter Just Beefed Up Its Explore Function for Twitter Lite and the Mobile Web
Twitter users with poor connectivity will now have access to a more robust Explore experience following an update announced Friday. Twitter Engineering tweeted that the social network's Explore feature is being updated for the Twitter Lite for Android application and Twitter's mobile site. We're updating Explore in our Twitter Lite for Android app and globally...

AdWeek News
Dec 08, 2017

Instagram: Here's How to Stop Your Stories From Being Archived
Instagram recently added Stories to its Archive feature, allowing users to view their past Stories posts after they've expired from public view, as well as to add them to Highlights on their profiles. While new Stories posts will be added to users' Archives automatically, Instagram also allows users to turn this functionality off. Our guide...

AdWeek News
Dec 08, 2017

Inside Charmin's Themed Times Square Bathrooms for Holiday Shoppers
From 2006 to 2010, Charmin made bathrooms available to holiday shoppers in New York's Times Square. This week, the Proctor & Gamble company revived that effort with 14 themed bathrooms to help the nearly half a million people who go to Times Square to shop during the holiday season. To kick off the occasion, Charmin...

AdWeek News
Dec 08, 2017

Facebook Video Creators Now Have More Goodies to Play With
Creators of Facebook videos can now enjoy more robust audio, a hub for education and resources and even the ability to borrow 360 cameras. Facebook announced two major updates Friday geared toward video creators: Sound Collection and the 360 Community Page. Sound Collection, which will begin rolling out Friday, gives creators access to thousands of...

AdWeek News
Dec 08, 2017

Cannes Lions' Chairman Will Leave the Festival After 33 Years Amid Sweeping Changes
After 33 years with the Cannes Lions Festival of Creativity, Terry Savage, chairman of advertising's best-known awards show, will step down after the 2018 event. Ascential, Cannes Lions' parent company, made the announcement this morning but did not say why Savage, who first joined Cannes 33 years ago as its representative for Australia, is leaving....

AdWeek News
Dec 08, 2017

See the Unusual New Zealand Police Ad That Boosted Recruitment Inquiries by 600%
How do you reach a broad cross-section of potential police recruits? With an entertaining video that features a broad cross-section of police spokespeople. Ogilvy did just that for New Zealand Police, and saw a surge of surge of new applicants. The point of the campaign was to attract more diversity to the New Zealand Police...

AdWeek News
Dec 08, 2017

Here Are the Latest Image Sizes for the Major Social Networks (Infographic)
Social networks are constantly evolving, as are the dimensions for the images that populate them. MakeAWebsiteHub.com shared the infographic below, which provides up-to-date information on image sizes and types for: Facebook LinkedIn YouTube Instagram Twitter Pinterest Tumblr Google+ Ello WeChat Snapchat Weibo

AdWeek News
Dec 08, 2017

Q&A: How the 2 Women Behind Gastropod Turned a Passion Project Into a Steady Income
One thing you'll hear somewhat frequently when listening to Nicola Twilley and Cynthia Graber is that they are the only staff behind Gastropod, a biweekly podcast that 'looks at food through the lens of science and history.' No audio engineers. No producers. No backing from a media conglomerate or podcast network. The two veteran journalists...

AdWeek News
Dec 08, 2017

The Essential Elements of a Good Social Strategy
More companies are realizing that their current business-to-business lead-generation strategies are not working. It's now time to replace the cold call with a targeted approach that identifies and attracts the audience that wants your products or services. However, there is more than one approach to filling your sales pipeline and securing more customers. According to...

AdWeek News
Dec 08, 2017

Santa Meets the Sharing Economy in Coke's New Christmas Ad From Hidden Figures' Theodore Melfi
It's the holidays. You're probably overworked and lonely. There you are, telling some cutie you've got a Christmas tree that's, like, 30 feet tall. Is she biting the bait? She's biting the bait. She will want a pic of that later. Oh, no! Wherever will you find a Christmas tree that's 30 feet tall? Even...

AdWeek News
Dec 08, 2017

11 Ikea Ads That Show What a Brilliant Year the Brand Had Creatively
Ikea is one of those global brands that is strong creatively all around the world. And 2017 was no exception. If anything, the famed Swedish retailer raised the bar this year with inspired advertising, real-time marketing and stunts in so many of its global markets. Below are 14 examples of its enviable work from 2017....

AdWeek News
Dec 08, 2017

Video Killed the Brand Star
In an interview last year, Facebook co-founder and CEO Mark Zuckerberg went on the record stating: 'We're entering this new golden age of video. I wouldn't be surprised if you fast-forward five years and most of the content that people see on Facebook and are sharing on a day-to-day basis is video.' This trend is...

AdWeek News
Dec 07, 2017

The Martin Agency Releases Internal Memo Promising to ‘Get Better' in Wake of Harassment Scandal
After nearly a week's worth of stories about the departure of chief creative officer Joe Alexander amid a series of sexual harassment claims, the leadership of The Martin Agency issued an all-staff memo today promising to 'get better.' The note, written by CEO Matt Williams and president and COO Beth Rilee-Kelley of the Richmond, Va.,...

AdWeek News
Dec 07, 2017

Anheuser-Busch Orders 40 Electric Self-Driving Semi-Trucks From Tesla
There could be more beer-delivering driverless trucks on America's highways in the near future. Today, Anheuser-Busch announced that it reserved 40 self-driving electric semi-trucks from Tesla for its fleet. The move marks one of the highest profile orders by a major brand since Tesla CEO Elon Musk unveiled the vehicles last month. According to Anheuser-Busch--which...

AdWeek News
Dec 07, 2017

Teen Media Company Sweety High Is Launching a Creative Agency to Target Gen Z
Sweety High, a digital media company for Gen Z girls, opened a full-service creative agency, fittingly named Extra Credit, to help brands target the sometimes challenging demographic. Frank Simonetti, CEO and co-founder of Sweety High, told Adweek that Extra Credit will tap into Sweety High's disciplines--creative digital content, talent, strategy and data--in allowing brands to...

AdWeek News
Dec 07, 2017

Facebook Says Happy Birthday to Instant Games With New Games and Features
Facebook is celebrating the first anniversary of its Instant Games with the announcement of new games and features. The social network announced the launch of Instant Games--its HTML5 cross-platform gaming experience for Messenger and News Feed on both mobile and the web--at the end of November 2016, and it was rolled out to all Messenger...

AdWeek News
Dec 07, 2017

Giphy's List of the Most Popular GIFs in 2017 is a Gift to Behold
Giphy has kept tabs on this year's most-used GIFs across the internet and compiled a very important list of the top 10 most-used images, from dancing llamas to animated coffee cups. According to Giphy, 300 million people share a whopping two billion GIFs every day--yes, every day--demonstrating how widespread GIFs have become as a means...

AdWeek News
Dec 07, 2017

From Poke to Pin: Facebook Corporate-Development Exec Joins Pinterest
Facebook director of corporate development Gary Johnson is moving over to Pinterest in the role of head of corporate and business development. Johnson had been with Facebook for six years, following stints with Credit Suisse, Jefferies & Co. and Apple. At Pinterest, he will lead strategy for key global business initiatives and be tasked with...

AdWeek News
Dec 07, 2017

How Hearst Went From Legacy Brand to Digital Media Powerhouse
Hearst recently opened a new 26,000-square-foot studio to ramp up its video production, a move that emphasizes the commitment the media giant has to becoming a digital-first company. The new studio is a space that encourages the fluidity of today's media age, with its multiplatform, multimedia demands. Hearst Tower, in contrast, was a space designed...

AdWeek News
Dec 07, 2017

Pantone's 2018 Color of the Year Is Ultra Violet, Meant to Evoke Artistic Expression and the Cosmos
Last year Pantone picked a bright green shade (Greenery) for its Color of the Year in an effort to bring some comfort in anticipation of 2017's tempestuous year. Now looking ahead to 2018, Pantone has tapped a more contemplative and altogether existential color: Ultra Violet. 'We are living in a time that requires inventiveness and...

AdWeek News
Dec 07, 2017

Netflix's One Day at Time Reboot Perfectly Recreates the Original's Opening Credits in a New Promo
Netflix's revival of One Day at a Time made a name for itself this year and managed to thrive outside the shadow of the the '70s sitcom on which it's based. Now, the show is paying homage to the original series in a clever promo announcing its Jan. 26 Season 2 premiere date. The new...

AdWeek News
Dec 07, 2017

4 Facebook Measurement Tips for Brands During the Holiday Shopping Season
'Tis the season to embrace people-based measurement, fa la la la la, la la la la. Facebook shared four measurement tips for brands on the social network during the holiday shopping season: Adapt in real-time: Don't wait until the end of a campaign to assess its effectiveness. Use self-serve measurement solutions like split testing to...

AdWeek News
Dec 07, 2017

ESPN's Millennial Ratings for Live Sports Jump as Much as 33% With Streaming and Out-of-Home Viewing
Three months after ESPN transitioned to Nielsen's total live audience number--which combines streaming and out-of-home viewing with traditional linear ratings--the sports network is sharing its first seven weeks of data, which sees millennial audience increases for its live sports broadcasts by as much as 33 percent. In the network's Nielsen total live audience ratings, which...

AdWeek News
Dec 07, 2017

The Martin Agency Chief Creative Officer Joe Alexander Exited After Multiple Sexual Harassment Complaints, Sources Say
Joe Alexander, the former chief creative officer at The Martin Agency of Richmond, Va., left the company last week after several sexual harassment claims about him were made with the agency, according to multiple agency veterans who spoke to Adweek. Alexander spent more than 26 years with Martin, serving in the top creative role since...

AdWeek News
Dec 07, 2017

Facebook: Here's How to Answer ‘Did You Know' Questions
Facebook recently introduced a feature called Did You Know, which allows users to type responses to stock prompts such as, 'My hidden talent is ...' and 'Mondays make me feel like ...' If you'd like to respond to some of these prompts yourself, our guide will show you how to access the Did You Know...

AdWeek News
Dec 07, 2017

Will Instagram Users Embrace a Stand-Alone Messaging App?
It worked for Instagram's parent company (eventually), but will it work for Instagram? The Facebook-owned photo- and video-sharing is testing a stand-alone application version of its Instagram Direct messaging feature, simply titled Direct. iOS and Android versions of Direct will launch Thursday in six countries: Uruguay, Chile, Turkey, Israel, Italy and Portugal. Instagram said in...

AdWeek News
Dec 07, 2017

Why Amazon Secretly Installed Motorized Chairs and Couches in This NYC Coffee Shop
Thinkmodo sure loves its caf?s. The stunt-based viral video agency had an early hit with 2013's 'Telekinetic Coffee Shop Surprise,' in which a girl surprised unsuspecting patrons with some freaky telekinetic superpowers (to promote the horror movie Carrie). They also did a Spider-Man coffee-shop stunt earlier this year. Now, Thinkmodo returns to a New York...

AdWeek News
Dec 07, 2017

7 Ways Technology Will Strengthen and Streamline Advertising in 2018
It promises to be an evolutionary--rather than a revolutionary--new year on the digital marketing front. In 2018, artificial intelligence grows up, header bidding settles in and blockchain finally finds its place in the advertising world. Cutting-edge technologies and approaches are reaching a maturation stage--at least, according to the industry leaders who are looking ahead. I...

AdWeek News
Dec 07, 2017

Bain Capital Completes Acquisition of Asatsu-DK, Ending Battle With WPP
Bain Capital Private Equity announced today that it has successfully acquired an 87.05 percent majority stake in Asatsu-DK through a tender offer, bringing a definite end to the battle it waged with the world's largest advertising conglomerate over ownership of Japan's third-largest ad agency. 'Today's successful tender offer marks an important step in the right...

AdWeek News
Dec 07, 2017

This Cutting-Edge Volkswagen Bus Might Be the Ride of the Future
We love it when an agency puts its back into changing a cultural paradigm. That's what Amsterdam-based KRFL is doing with Volkswagen subsidiary MOIA, a ridesharing service that calls itself a 'social movement.' Based in Berlin, Hamburg and Helsinki, MOIA is a concept that puts UberPool to shame. Like Uber, it'll find you wherever you...

AdWeek News
Dec 07, 2017

These Powerful Swedish Ad Women Aim to Create a Global Network of Female Talent
Men at the helm of most agencies will soon be unable to use the excuse of being unable to find women to fill your open positions. That's thanks to two female Swedish powerhouses who only recently broke into the advertising industry. After creating the search engine site Kreat?rskvinnor a year ago to find ad women...

AdWeek News
Dec 07, 2017

Publishers Sharing AMP Articles on Twitter Can Now Access Analytics
Twitter enhanced its implementation of Google AMP (Accelerated Mobile Pages) to give publishers access to article analytics. Twitter product manager Ben Ward announced in a blog post that when the social network loads AMP versions of articles, it will now: Ping the original article URL in the background in order to allow article analytics services...

AdWeek News
Dec 07, 2017

The Dutch Try a Big, Emotional Christmas Ad and Pick a Weighty Subject Indeed
Ready for another holiday ad? Of course. Plus Supermarkets in the Netherlands just released a spot from J. Walter Thompson Amsterdam that follows a child as she shuttles between her divorced parents in the days before Christmas. Can we just say we love this trope of the Divorced Dad with the half-baked apartment, sadly switching...

AdWeek News
Dec 07, 2017

Avocados From Mexico Promises More Lighthearted Humor in Fourth Consecutive Super Bowl Ad
Avocados From Mexico ad-lovers, rejoice! The brand announced it will return to the Super Bowl in 2018 with a 30-second spot, making 2018 the brand's fourth consecutive year in the Big Game. 'The Super Bowl is a great place for us, not only from the ad standpoint, but also from a public relations and media...

AdWeek News
Dec 07, 2017

How Silicon Valley Is Stepping Up in the Online Terror Takedown
In the aftermath of the Charlottesville, Va., white-supremacist rally, hatred and violence spilled from the streets into the online world. Neo-Nazi site The Daily Stormer shamelessly trolled victim Heather Heyer after her death, in turn provoking the digital powers that be. Google, Facebook, Twitter, DreamHost, GoDaddy and more blocked the site, banishing it to the...

AdWeek News
Dec 07, 2017

Workplace by Facebook Partnered up to Help Its Customers Elevate
Workplace by Facebook now offers an accelerated adoption program for regulated and deskless-workforce enterprise customers. The social network's answer to Slack teamed up with technology consultancy Talk Social to Me, which assists companies developing employee communications and social collaboration platforms, and bot and automation provider ServiceRocket on the program, Elevate. Elevate will give Workplace by...

AdWeek News
Dec 07, 2017

The Real Story Behind Steak-umm's Delightfully Weird Twitter Account
If you're not following Steak-umm on Twitter yet, you should get on that. The Quaker Maid frozen sandwich steak brand's amusingly strange account--which described itself to Adweek as a cross between Nihilist Arby's, SpongeBob, Joe Rogan and Rick Sanchez--has amassed just 4,593 followers as of this writing. But that is sure to skyrocket as its...

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