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AdWeek News
Feb 20, 2019

Serena Williams Joins the Board of Directors of Poshmark, an Online Shopping Marketplace
Serena Williams, tennis champion and fashion enthusiast, is now adding one more achievement to her already packed resume, which also includes a fashion line dubbed "Serena." Today, Williams joins Poshmark's board of directors, her second time on a board, after already joining Survey Monkey's in 2017. Poshmark, an eight-year-old social commerce marketplace, where users can...

AdWeek News
Feb 20, 2019

Android Users on Facebook Now Have More Control Over Their Location Information
Facebook introduced an easier way for its Android users to control how it uses their location information. Engineering director for location infrastructure Paul McDonald pointed out the differences between how iOS and Android handle location settings in a Newsroom post. Android devices feature a single on/off switch for location services, enabling users to determine whether...

AdWeek News
Feb 20, 2019

Did Burger King's Super Bowl Ad Actually Work? CMO Fernando Machado Shares 10 Insights
It was a Super Bowl ad unlike any other--for better or worse. Burger King's #EatLikeAndy ad in this year's Big Game was a surreal 45 seconds of Andy Warhol silently eating a Whopper. Beyond the cryptic hashtag, there was really no sales message and definitely no punchline. It was a classic moment of found footage...

AdWeek News
Feb 20, 2019

ABC Sells Out Its Oscars Inventory, With 30-Second Spots Going for as Much as $2.6 Million
The Academy Awards has made more than its share of missteps and controversy when it comes to putting together Sunday's ceremony and reversing the Oscar's falling ratings, but things are continuing to run fairly smoothly on the business side. ABC said today that the network has sold out its Oscars ad inventory, four days ahead...

AdWeek News
Feb 20, 2019

Waze Partners With WPP to Make Delivering In-Car Ads to Drivers Easier for the Agency's Retail Clients
Waze, the Google-owned social navigation app, has announced a partnership with WPP to make it easier for the holding company's retail clients to exclusively target drivers with their ads. The "in-car platform" is designed to direct drivers, of which more than 100 million access the app per month, to retail stores through "en route messaging,"...

AdWeek News
Feb 20, 2019

Publicis Media Promotes New Chief Executive Across Agencies Zenith, Moxie and MRY
Publicis Media has a new chief executive overseeing agencies Zenith, Moxie and MRY. Lauren Hanrahan has been promoted to the role, tasked with accelerating agency growth and culture and working with clients across the agency roster. She will report to Publicis Media Americas CEO Tim Jones. Hanrahan replaces Sean Reardon, who is leaving for an...

AdWeek News
Feb 20, 2019

Apple Watch Defies Gravity in Latest Sky-High ‘Air Dancing' Spot From Director Jonathan Glazer
Apple has chosen to dive headfirst into the health sector. The company's latest U.K. campaign makes its broadcast debut on tonight's Brit Awards, following a quarter that proved very disappointing for investors due to a marked drop in sales of its signature iPhone. At the same time, Apple announced all-time revenue records for wearables. The...

AdWeek News
Feb 20, 2019

Fortnite Publisher Pulls Pre-Roll Ads on YouTube Following Child Exploitation Controversy
Epic Games, the company behind the hit online game Fortnite, is suspending all of its pre-roll YouTube advertising after a report found that the brand was appearing on children's videos that serve as an online hub for pedophiles. The move comes after investigations from YouTuber Matt Watson and Wired found ads from major brands like...

AdWeek News
Feb 20, 2019

The Replacer is Responsible for All the Newsworthy Chaos in Call of Duty's Newest Campaign
Since 2003, the Call of Duty franchise has cultivated a reputation of being one of the most immersive multiplayer video games in the business. Their latest installment, Black Ops 4, fortifies their legacy with their largest map ever, a truly captivating battle royale mode called "Blackout," and a healthy dose of the undead (because taking...

AdWeek News
Feb 20, 2019

Investments in Diversity Hiring Aren't Leading to Inclusivity in Advertising
The ANA Educational Foundation released a report this week detailing the challenges that the advertising industry still faces when it comes to hiring and retaining employees of color. "Charting a More Diverse Pathway to Growth" focused on three demographics: African-Americans, Hispanics and Asian-Americans. It was done in conjunction with a 2017 study from the Advertising...

AdWeek News
Feb 20, 2019

If a Brand Is Not Authentic in Its Attempts to Reach Black Audiences, Then It's Not Trying Hard Enough
Consumerism is the machine that powers our society, and black dollars provide much of the fuel. According to a 2018 Nielsen study, African Americans spend $1.2 trillion annually. The collective spending power of this demographic is great, yet marketers have been challenged in authentically reaching this audience. Recent marketing failures illustrate the gravity of this...

AdWeek News
Feb 20, 2019

U.S. Digital Ad Spend Will Surpass Offline in 2019
Today, digital becomes king. eMarketer published today showing that total U.S. ad spend will hit $238.82 billion, with the amount spent on digital media buys surpassing that of traditional and accounting for 54.2 percent of the market. The research shows that digital ad spend will hit $129.34 billion in 2019, while traditional media buys will...

AdWeek News
Feb 20, 2019

Amazon Prime Video Is Promoting Good Omens at SXSW by Celebrating the Apocalypse
If someone at SXSW tries to convince you that the apocalypse is happening on May 31, don't fret--yet. What could easily be written off as a case of Austin weirdness is likely part of an elaborate activation by Amazon Prime Video to promote its upcoming Neil Gaiman show, Good Omens, based on the 1990 book...

AdWeek News
Feb 20, 2019

Twitter Became the Social Platform of Choice for International Women's Day (Infographic)
International Women's Day is coming up Friday, March 8, and social marketing firm Unmetric looked at brands' past efforts for the holiday to help give them ideas for the 2019 edition. Unmetric found that the volume of social posts related to Women's Day has steadily risen since 2013, and almost 13 percent of those posts...

AdWeek News
Feb 20, 2019

Calling All Champions: Adweek and Adcolor Seek Nominees for Champions Award
As we announced last fall, Adweek and Adcolor have expanded our long-term partnership by publishing and celebrating the inaugural Champions list, which will honor those in marketing, media and tech who are committed to mentoring junior talent by "reaching back." Honoree profiles will be published in print and online April 15, followed by a luncheon...

AdWeek News
Feb 20, 2019

Spotify Is Turning to Placed as an Offline Attribution Measurement Partner
Spotify tapped Placed as a measurement partner for offline attribution in the U.S., helping Spotify measure business outcomes that result from users engaging with its media platform from within cars and via mobile, desktop and connected speakers. "Placed will allow Spotify to show quantitative impact to an advertiser's campaign, something they can include as added-value...

AdWeek News
Feb 20, 2019

Snapchat: Here's How to Change Your Display Name
Did you know that you can change your display name on Snapchat? Our guide will show you how this works. Note: These screenshots were captured in the Snapchat application on iOS. Step 1: Tap your profile picture in the top-left corner of the screen. Step 2: Tap the gear icon in the top-right corner of...

AdWeek News
Feb 20, 2019

Why Marketers Should Care About ‘Once-a-Day' Moments
We're all already familiar with the once-a-year or once in a while moments that brands activate around, whether its Taco Bell offering Friendsgiving recipes each year or Bed Bath & Beyond marketing it's Campus Checklist to incoming freshman. Brands have long been building campaigns around these annual holidays and life-stage milestones. However, marketers are just...

AdWeek News
Feb 20, 2019

How to Choose the Right Celebrity to Represent Your Brand on a Global Scale
Global recognition is a hallmark of an A-list celebrity. For instance, Lady Gaga has a bigger following outside the U.S. than in it, a fact that doesn't diminish her standing as a household name in her home country. Rather, this insight underlines a point familiar to international brand managers: Mega-stardom knows no borders. Among other...

AdWeek News
Feb 20, 2019

4 Ways to Make Marketing More Meaningful
Warhol called it "Business Art." A novel concept at the time: The idea that not only could art and business co-exist, but that there would be an inevitable inflection point. Warhol said, "Business art is the step that comes after art." In the post sell-out universe of 2019, the tension at the center of art...

AdWeek News
Feb 20, 2019

Karl Lagerfeld, Chanel's Iconic Creative Director, Was the Brand's ‘Modern Era Personified'
Thirty-six years is a long time in any job, let alone at the helm of a major fashion house--particularly one that doesn't bear your name. But Karl Lagerfeld wasn't your average designer. Lagerfeld, who died earlier this week at age 85, served both as Chanel's creative director (since 1983) and Fendi's creative director (1965) until...

AdWeek News
Feb 20, 2019

Michelob Ultra and the Big Quiet Want to Soothe Your SXSW With a Sunset Meditation
With so much to do and see, South by Southwest can be a frenzied festival. So Michelob Ultra wants to help attendees who may be experiencing sensory overload. The beer brand is hosting a sunset meditation, in partnership with mass-meditation movement the Big Quiet, on Sunday, March 10. Michelob Ultra says the event, part of...

AdWeek News
Feb 20, 2019

Glassdoor: Software Engineer Is the Position of Choice for Generation Z
Software engineer thoroughly dominated the list of jobs that members of Generation Z are applying for, according to a new study by job and recruiting site Glassdoor. Glassdoor examined job applications that originated on its platform between Oct. 1, 2018, and Jan. 11, 2019, and it also incorporated information from its database of anonymous company...

AdWeek News
Feb 19, 2019

Inside the Rise of Second-Party Data
Not all data is created equal, with marketers and media owners now demanding better quality data instead of the scale game that defined much of the nascent days of the big data era. One significant propellant of this trend is the ongoing push towards data privacy from both politicians and public interest groups alike. This...

AdWeek News
Feb 19, 2019

Hate Doing Laundry? No Sweat. Tide Just Announced It'll Do It for You
It's probably no surprise that Americans generally don't like doing laundry very much. According to the Houston Chronicle, the average U.S. household slogs 7.4 loads (50 pounds) of laundry to the washing machine every week. A single load of laundry sucks just under 90 minutes from your day, according to home site The Spruce. And...

AdWeek News
Feb 19, 2019

Agency Owner Derek Walker Uses Social Media Accounts to Spotlight Talent of Color Each Day of Black History Month
Derek Walker, founder of Columbia, S.C. agency brown & browner, is hard to miss. Whether it's his Twitter, LinkedIn feed or some of his blog posts, Walker has carved out a significant niche as a steadfast voice on issues related to diversity, inclusion and race in advertising. During Black History Month this year, Walker decided...

AdWeek News
Feb 19, 2019

Burberry Apologizes for Sending Hoodie With Strings Resembling a Noose Down the Runway
Burberry is the latest fashion house under fire for a controversial design the brand sent down the runway: a hoodie with what looked identical to a noose hanging around the neck in place of strings. The brand stated the rope was meant to channel a marine theme used throughout the show, but people voiced objections...

AdWeek News
Feb 19, 2019

Black Panther Dominated Trailer Views on YouTube for 91st Academy Awards Best Picture Nominees
It's Wakanda forever on YouTube, as the trailer for Black Panther tallied the most views on the Google-owned video site among Best Picture nominees for the 91st Academy Awards, which will be handed out Sunday night (Feb. 24). The Best Picture nominees by trailer views as of Feb. 15 follow (2018 box office sales in...

AdWeek News
Feb 19, 2019

Why Budweiser Saved a Super Bowl Spot Starring Charlize Theron for the Oscars
Earlier this month, Budweiser was planning to air a 30-second spot starring Charlize Theron and touting its Reserve Copper Lager during the Super Bowl. Instead, the Anheuser-Busch brand held off, saving the ad for the Academy Awards as part of a strategy to let its other Super Bowl spot shine. Now the brand will air...

AdWeek News
Feb 19, 2019

How Challenger Brands Are Bridging the Gap Between Ecommerce and Brick and Mortar
During our Brandweek: Challenger Brands summit Feb. 6-7, the "Bricks and Clicks" session featured panels from Away's vp, brand marketing, Selena Kalvaria, and Harry's vp, marketing, Lorna Sommerville, with moderator Robert Klara and Untuckit's CEO and co-founder, Aaron Sanandres, with moderator Jameson Fleming. The challenger brands spoke about how they're bridging the gap between ecommerce...

AdWeek News
Feb 19, 2019

The National Hockey League and Snapchat Expanded Their Existing Pact
The National Hockey League and Disney Streaming Services expanded their existing multiyear partnership with Snapchat. DSS holds digital rights to the NHL, operating the league's flagship application and its NHL.TV out-of-market package. The NHL will become the first professional sports league to use Snapchat's third-party curation tools, producing a minimum of 15 Curated Stories for...

AdWeek News
Feb 19, 2019

Are Sizzle Reels a Complete Waste of Everyone's Time? The Atlantic and Errol Morris Say Yes
Let's just be honest with each other: No one likes sizzle reels. No one likes making them. No one likes updating them. Heck, no one even likes watching them. Besides breaking up the monotony of a work conference speaker lineup, they basically just take up editing time and website real estate while conveying a vague...

AdWeek News
Feb 19, 2019

What JPMorgan's New Cryptocurrency Means for Banking and Blockchain
When J.P. Morgan announced it had created its own cryptocurrency last week, the bank left the industry speculating about what the move might mean for the blockchain-based payments and for the broader future of banking. JPM Coin, as it's called, isn't a traditional cryptocurrency--instead of being something to invest in--it's more of a tool for...

AdWeek News
Feb 19, 2019

NBCUniversal Entertainment Places Media Planning and Buying Business in Review
The Entertainment division of NBCUniversal recently issued an RFP for its media business, according to several parties familiar with the matter. The same individuals said Essence, the GroupM agency currently serving as incumbent on the account, will defend against several other unnamed holding group competitors. WPP's Maxus had been NBC's media agency of record since...

AdWeek News
Feb 19, 2019

Three Strikes Is Still an Out, But YouTube Is Clarifying Its Strike Zone
Three strikes still mean that you're out, but YouTube is trying to simplify its policies for each strike that creators receive and ensure that its enforcement is consistent. The Google-owned video site said in a blog post that it wanted to eliminate inconsistencies in its enforcement policies, such as first strikes against videos resulting in...

AdWeek News
Feb 19, 2019

On the Adweek Podcast: The Legacy of Lee Clow
On this week's episode of the Adweek podcast Yeah, That's Probably an Ad, we discuss the legacy of creative icon Lee Clow. Special guest Nancy Reyes, president, TBWA\Chiat\Day New York, joins editor at large Patrick Coffee and creative and innovation editor David Griner on the show to discuss Clow's impact on the world of advertising....

AdWeek News
Feb 19, 2019

You Can Experience Westeros at SXSW This Year With HBO and Giant Spoon's Immersive Game of Thrones Activation
Last March, HBO and Giant Spoon gave SXSW attendees a taste of what it's like to attend Westworld. This year, HBO has teamed up with the shop again to give fans of Game of Thrones the chance to experience the fictional world of Westeros ahead of the show's final season premiere on April 14. The...

AdWeek News
Feb 19, 2019

Volkswagen Powered an Entire Music Video With an Electric Car Battery, and Fans Were Into It
Few things spark more well-deserved skepticism than the phrase "branded music video." But Volkswagen and agency Nord DDB came up with one that steers clear of being cringeworthy and falling into the usual product-worship clich?s. "Electric" is a cover of Swedish artist Leila K's 1995 track from the Eurodance era, this time covered by another...

AdWeek News
Feb 19, 2019

Twitter Is Extending Its Political Ads Policy and Ads Transparency Center to the EU
Twitter is expanding the political campaigning policy and Ads Transparency Center it unveiled in the U.S. last August and last June, respectively, to European Union member states, India and Australia, mindful of key elections that are set for later this year. Fellow social network Facebook has taken similar steps, revealing last month that the political...

AdWeek News
Feb 19, 2019

Any Brand Not Marketing in the Esports World Is Already Behind the Curve
The conference circuit is rife with people preaching about disruption and missed opportunities. Did you hear how Apple redefined the music industry? How about how Uber rearranged the business of personal transportation? I bet you have. Well, what about that time when the marketing world sat on the sidelines and missed the video game revolution?...

AdWeek News
Feb 19, 2019

Any Brands Not Marketing in the Esports World Is Already Behind the Curve
The conference circuit is rife with people preaching about disruption and missed opportunities. Did you hear how Apple redefined the music industry? How about how Uber rearranged the business of personal transportation? I bet you have. Well, what about that time when the marketing world sat on the sidelines and missed the video game revolution?...

AdWeek News
Feb 19, 2019

How Retailers Can Master the Post-Purchase Part of the Ecommerce Journey
Retailers have spent the last year obsessing over each touchpoint consumers have with their brand, all with the goal of creating a differentiated, amazing customer experience. But what I often see is that all roads lead to clicking "buy," the holy grail of the customer experience. Put another way, many merchants still believe their job...

AdWeek News
Feb 19, 2019

Snapchat: Here's How to Change Your Phone Number
Did you know that you can change the phone number associated with your Snapchat account? Our guide will show you how this is done. Note: These screenshots were captured in the Snapchat application on iOS. Step 1: Tap your profile picture in the top-left corner of the screen. Step 2: Tap the gear icon in...

AdWeek News
Feb 19, 2019

Amazon Rekognition May Finally Be Audited and Ranked Alongside Other Vendors
Amazon is finally putting its money where its mouth is by collaborating with groups like the National Institute of Standards and Technology (NIST), the U.S. government lab with the existing industry benchmark for facial recognition, to develop standardized tests that remove bias and improve accuracy. Until now, unlike nearly 40 other companies in this space,...

AdWeek News
Feb 19, 2019

Snapchat: Here's How to Stop Users From Finding You by Your Phone Number
Did you know that you can stop Snapchat users from finding your profile if they know your phone number? Our guide will show you how this works. Note: These screenshots were captured in the Snapchat application on iOS. Step 1: Tap your profile picture in the top-left corner of the screen. Step 2: Tap the...

AdWeek News
Feb 19, 2019

It's Time for Publishers to Implement Measures to Combat Device Fingerprint Malvertising
Have you ever been distracted on the couch, scrolling Facebook for the latest news, scanning the sports highlight reel or flipping through one of those celebrity gossip slideshows with the TV blaring in the background? Let's be real--we all have. It's all fun and games until that harmless perusing turns into an inescapable page that...

AdWeek News
Feb 19, 2019

To Keep Your Brand Relevant, Follow These 3 Essential Rules
Look at any of the best brands in the marketplace, old or new, and you can immediately tell what makes them different from others in the category. It's also clear why this difference matters to consumers. These brands solve problems, or make life better in some meaningful way. (In many cases, consumers are aware they...

AdWeek News
Feb 19, 2019

National Geographic Just Became the First Brand to Top 100 Million Instagram Followers
National Geographic ventured into uncharted territory last week, this time on Instagram, where it became the first brand to top 100 million followers. But the publisher's success is more than organic. Its revenue from social advertising was up 80 percent in 2018 compared with the previous year. Topping 100 million is a nice vanity number....

AdWeek News
Feb 19, 2019

The Next Wave of Podcasts Is Coming—This Time From DTC Brands
Brands and retailers jumping into the podcast pool is nothing new, with companies like Chanel and Barneys New York hopping on the trend. But now direct-to-consumer brands are slowly beginning to test the waters. And one of them--Lively, a women's lingerie and leisure company--is debuting "The Lively Podcast: No Makeup Needed" today. The 10-episode season,...

AdWeek News
Feb 19, 2019

Hearts & Science Names Annalect North American Chief Executive Erin Matts as New U.S. CEO
Omnicom Media Group's data-driven media agency Hearts & Science has appointed Erin Matts to U.S. CEO, effective immediately. The appointment comes after former global chief Scott Hagedorn was promoted last week to CEO of the larger Omnicom Media Group in North America. He succeeded Page Thompson, who retired after four decades with the holding company....

AdWeek News
Feb 19, 2019

With A Fifth Property Brothers Show Due in May, Drew and Jonathan Scott Are Master Brand Builders
As HGTV fans know, twin brothers Drew and Jonathan Scott are second to none when it comes to fixing and selling homes. But the Property Brothers duo--Jonathan is the contractor; Drew is the real-estate agent--is even more skilled at building their own brand. Since their first show, Property Brothers, debuted in 2011, the Scotts have...

AdWeek News
Feb 19, 2019

With New PSAs, Tarana Burke Seeks to Build the Next Chapters of #MeToo's Future
In October 2017, actor Alyssa Milano's use of #MeToo on Twitter to draw attention to sexual assault and harassment took the movement, started by activist Tarana Burke in 2006, into the wider public consciousness. While the sheer volume of activity was a positive in many ways, much of the discussion and news focused on the...

AdWeek News
Feb 18, 2019

3 Tips for Creating a Brand That Resonates Across Generations
Is your brand part of the family? With an aging population, an increase in boomerang children and boomers right in the middle of it all, more consumers are living in multigenerational households--nearly twice as many today compared to 1980, according to Gartner. Hopefully, your brand is moving in, too. What's driving this multigenerational trend? Money....

AdWeek News
Feb 18, 2019

How Brands Can Remain in Control of Their Ever-Increasing Data
Brand mergers and acquisitions often signal business growth and prosperity, but they don't come without challenges. While many focus on the obvious aspects of M&A like shareholder value, areas like consolidating customer data and integrating IT systems, platforms and applications are often overlooked. Given that data is core to delivering a personalized consumer experience for...

AdWeek News
Feb 18, 2019

The Role Sustainability Plays in Creating Campaigns and Marketing
The world is moving toward a more sustainable future. At this point in human history, there's simply no alternative. Either we do this and do it fast enough to confront the crisis, or we face some pretty dire consequences. It will take a concerted effort from every corner of the globe to realize true sustainability....

AdWeek News
Feb 18, 2019

Being a CMO Can Be a Thankless Position at Times. Here's How to Make the Most of It
CMOs got some good news this year: their average tenure increased from 42 to 44 months. The bad news is that they still have one of the shortest lifespans in the C-suite. The fate of many marketing leaders increasingly rests on their ability to build successful growth engines. Not surprisingly, improving ROI has become an...

AdWeek News
Feb 15, 2019

Coors Light Toasts Farmers in Response to Bud Light's Super Bowl Campaign
Bud Light's Super Bowl campaign taking a swipe at competitors Miller Lite and Coors Light for using corn syrup sparked a conversation around brewing ingredients. American corn farmers were not pleased with the approach. Miller Lite subsequently shot back with a full-page ad in the The New York Times. Today, Coors Light is hosting a...

AdWeek News
Feb 15, 2019

3 Key Advertising Takeaways From the IBM Think Conference
The 2019 IBM Think Conference in San Francisco offered several glimpses at how the venerable technology company and its partners envision the future of advertising. With blockchain, artificial intelligence and more, IBM expects a more efficient market as it becomes easier to track the flow of ad dollars from brands to consumers and as consumers...

AdWeek News
Feb 15, 2019

NBA Game Recaps Are Being Added to Facebook Watch
Facebook Watch is driving hard to the hoop, as its partnership with NBA Digital will now bring game recaps from the National Basketball Association, Women's National Basketball Association, NBA G League and NBA 2K League to the social network's video destination. The league will also host a weekly Watch Party on Facebook Watch, enabling fans...

AdWeek News
Feb 15, 2019

Why Maybelline New York and New York Fashion Week's Partnership Continues to Work, 10 Years On
New York Fashion Week seen quite a bit of change over the past decade. In 2010, the event fled its longtime home in Bryant Park, relocating to Lincoln Center. And then in January 2015, Mercedes-Benz, which had served as NYFW's title sponsor for eight years, announced its departure. Later that same year, Fashion Week relocated...

AdWeek News
Feb 15, 2019

Why Do Advertisers Keep Spending More and More With the Walled Gardens?
The latest IAB ad spend figures came out earlier this week, painting a pretty rosy picture. Top-line numbers appear to show times are good: U.S. digital advertising revenues rose 22 percent year over year to $26.2 billion in the third quarter of 2018, according to the latest numbers from the trade body, compiled by PwC,...

AdWeek News
Feb 15, 2019

Nokia Is Debuting a New Web Series About the Future of Tech
Nokia is hoping its new web series about emerging technology will help raise questions about the future while also helping the company gain a heightened position as a thought leader on everything from 5G to virtual reality. Starting this week, Canadian business journalist Michael Hainsworth is hosting Futurithmic, a branded series that asks questions about...

AdWeek News
Feb 15, 2019

Q&A: Adweek's Chief Brand Officer Danny Wright Talks About Diversity and Challenges in the Industry
In honor of Black History Month, Adweek decided to get a little meta and interview its own newly promoted chief brand officer, Danny Wright, to shine a spotlight on his achievements throughout his career. Wright talks about some of the challenges he sees in the industry for people of color and the ebb and flow...

AdWeek News
Feb 15, 2019

Ogilvy Announces Another Restructuring in the Latest Phase of Its ‘Next Chapter'
WPP's Ogilvy has gone through yet another round of executive and organizational changes as part of its two-plus-year restructuring. In an internal memo sent to all staff last night with the subject line "Next Phase Next Chapter," global CEO John Seifert confirmed a series of promotions and departures as he seemingly finalized the makeup of...

AdWeek News
Feb 15, 2019

Tips to Help Advertisers Survive and Thrive in the Gig Economy
We've all heard it: The rise of the gig economy is putting an end to the traditional job market. While there's no universally accepted definition of what a gig worker is, it generally represents someone who earns a living through short-term contracts or freelancing. In other words, gig workers are making their side-hustle their full-time...

AdWeek News
Feb 15, 2019

Why a Refocused Emphasis Needs to Be Put on AI and Not on Social
When the first trans-Atlantic cables were laid to connect the U.S. and Europe with the telegraph, it was believed the world would finally begin to understand each other. Similar claims were made with the introduction of radio, the internet and now social media. Facebook long wanted to "make the world more open and connected," but...

AdWeek News
Feb 15, 2019

How Paid Search Can Become a Top Advertising Strategy for Brands and Retailers
Even though retailers already spend the majority of their advertising budget in digital, 80 percent of their co-op funds have traditionally gone into non-digital channels. However, with players like Amazon and Google effectively moving the co-op game to digital, the modern terrain is shifting. Increasingly, we're going to see retailers and brands evolving their co-op...

AdWeek News
Feb 15, 2019

Nascar Hopes Marketing a New Generation of Drivers Can Lure Fans Back to the Sport
Gone are Jeff Gordon, Dale Earnhardt Jr., Tony Stewart and Danica Patrick and their combined 168 wins and seven championships. Instead, up-and-coming new drivers like Chase Elliot, Ryan Blaney, Joey Logano, Bubba Wallace and more are racing to fill their void in Nascar's top circuit, the Monster Energy Cup Series. "It's not the Nascar of...

AdWeek News
Feb 15, 2019

BMW Creates a Folk Hero for the Modern Age: the Unstoppable, Mysterious Ol' McLanden
For the launch of the X7, its first standard seven-seat vehicle, BMW catches viewers with a whale of a tale--a poem about a new folk legend: Ol' McLanden. This fictional, larger-than-life character comes alive in "Legend," a 75-second spot created by Goodby Silverstein & Partners, BMW's agency of record since April 2018. Star Trek actor...

AdWeek News
Feb 15, 2019

NBA Superstars Are Here to Remind You That Hulu Has Live Sports Available for Streaming
Hulu secured Joel Embiid of the Philadelphia 76ers and Damian Lillard of the Portland Trail Blazers to remind you that the streaming service now has games available to watch live. The two 30-second spots will be shown this weekend, on Saturday during the 3-point shootout and on Sunday during the All-Star Game. The "Hulu Sellouts"...

AdWeek News
Feb 15, 2019

Brands Still Have a Lot to Learn About Diversity and Creating Inclusive Work Environments
In the past week, the Commonwealth of Virginia was the focus of many heated discussions across the nation. Of course, the attention this ongoing discourse has attracted has been a source of significant embarrassment and shame. However, the use of blackface is not new to Virginia, the South or even our country as a whole....

AdWeek News
Feb 15, 2019

Isobar Veteran Ricardo Salema Becomes the Agency's First U.S. Chief Creative Officer
Isobar, the self-proclaimed experience-led transformation agency in the Dentsu Aegis Network, announced the promotion of Ricardo Salema to be its first U.S. chief creative officer. He previously was executive creative director. The appointment follows the hire of Digitas veteran Ronald Ng as global CCO last November. Salema first joined Isobar 12 years ago as a...

AdWeek News
Feb 15, 2019

How the Lee Clow Talent Tree Spreads Far and Wide in Advertising and Creativity
The "coaching tree" is a familiar phenomenon in football. Much like a family tree, some of the most successful coaches in the sport can trace their lineage back to a legend who gave them the chance to earn their keep. In advertising, the theory of the coaching tree is pertinent as some of advertising's earlier...

AdWeek News
Feb 15, 2019

Snapchat: Here's How to Change Your Email Address
Did you know that you can change the email address associated with your Snapchat account? Our guide will show you how this is done. Note: These screenshots were captured in the Snapchat application on iOS. Step 1: Tap your profile picture in the top-left corner of the screen. Step 2: Tap the gear in the...

AdWeek News
Feb 15, 2019

Volkswagen Names Johannes Leonardo Lead Creative Agency in the U.S.
Less than three months after consolidating its North American marketing business with WPP's VW Partnership, Volkswagen has named Johannes Leonardo lead brand agency in the United States. The agency will now be part of that team. A Johannes Leonardo spokesperson confirmed that the decision followed a competitive pitch but declined to elaborate. According to additional...

AdWeek News
Feb 15, 2019

This Ad Captures the One Thing Every Millennial's Dad Does
The relationship between parents and children is different not only in every country but also in every household. That said, some things seem to unite parents around the world, even when it's not totally clear why. For a perfect case in point, check out this new ad from Norwegian telco Ice and Oslo-based agency Nord...

AdWeek News
Feb 15, 2019

Keurig Dr Pepper Selects Initiative as Media Agency of Record for U.S. and Canada
Recently merged Keurig Dr Pepper has selected Initiative as media agency of record for the U.S. and Canada, sources with direct knowledge of the matter confirmed to Adweek. It marks a significant expansion of the IPG Mediabrands agency's relationship with the company that has been AOR for Dr Pepper Snapple Group since 2008. Initiative declined...

AdWeek News
Feb 15, 2019

Kraft-Heinz CMO Reveals Strategic Thinking Behind That Free-Grocery Store in D.C.
Even in a town as shockproof as Washington, D.C., the store that opened at 1287 4th St. NE on Jan. 16 was an eyebrow-raiser--not just because it was set to close a mere four days later, but also because everything in it was free of charge. The store--a grocery--was the contrivance of Kraft-Heinz, and the...

AdWeek News
Feb 15, 2019

How These 9 Brands Are Commemorating Black History Month This Year
It's Black History Month, and as the country celebrates black people, black activists and black icons, several brands are joining in to honor the impact they've had on culture and society. Here are nine brands who are participating and what they're doing below. Instagram The social media giant is encouraging its users to #ShareBlackStories with...

AdWeek News
Feb 15, 2019

Subaru Highlights the Joys, Anxieties and Lifelong Memories of Owning a Forester
Carmichael Lynch stages three very different rides in a trio of short films touting Subaru's 2019 Forester SUV. Directed with cinematic flair by Smuggler's Mark Molloy, these minute-long spots takes disparate routes to provide glimpses into the lives of various Forester owners. The most ambitious entry features Twilight Zone-style imagery as parents imagine their teenagers...

AdWeek News
Feb 15, 2019

How David Marchese Will Transform The New York Times Magazine's Talk Column
The things entertainers, from Quincy Jones to Alex Trebek and Maggie Gyllenhaal, have told David Marchese have gone viral before. Marchese's ability to get such personalities, who have already been interviewed countless times, to open up, let their guard down and show their vulnerability has made his "In Conversation" columns at Vulture and New York...

AdWeek News
Feb 14, 2019

Change The Ref Transformed This Valentine's Day Mural Into a Chilling Statement on Gun Violence
A year after the Marjory Stoneman Douglas High School shooting took the life of their son, Joaquin, Manuel and Patricia Oliver wanted to be anywhere but at home in Parkland, Fla. "When [Manuel] talked to me about Valentine's Day, he said, 'I don't want to be home, mourning. I want to be active and I...

AdWeek News
Feb 14, 2019

A California Plan to Make Big Tech Pay People for Data Raises Eyebrows
California governor Gavin Newsom is working on a proposal that would require tech companies t0 pay Californians for their data, a proposal that, while sparse on details, already has marketers sweating. Newsom, who was sworn in as governor in January, made the announcement during his State of the State address on Tuesday. "California's consumers should...

AdWeek News
Feb 14, 2019

Twitter Is Tinkering With How Users Share Photos and Videos
Twitter confirmed that it is testing ways to simplify the process of sharing images and videos on its platform. Social media consultant Matt Navarra shared a video of a Twitter News Camera feature, which enabled him to add location details and color overlays to photos, videos and livestreams. NEW! Twitter is testing a 'News Camera'...

AdWeek News
Feb 14, 2019

Facebook Is Bringing Some of Its Monetization Options for Video Creators to Europe
Facebook is extending two monetization options for video creators to certain countries in Europe. The social network's test of fan subscriptions is being expanded to European countries including the U.K., Spain, Germany and Portugal. Facebook began testing fan subscriptions in the U.S. last year as a way for people to support their favorite video creators...

AdWeek News
Feb 14, 2019

It Isn't Time to Celebrate Progress—It's Time to Double Down on Diversifying to Encourage Action
When it comes to daring to take a stand for equality and justice or pointing out the imbalance of power in the world, it can be tempting to feel we've made progress. Take, for example, the widespread criticism of Liam Neeson's astonishing interview last week about a moment in his past when he wanted to...

AdWeek News
Feb 14, 2019

Mobile Payment App Alipay Is Coming to Walgreens
The 3 million or so travelers from China who visit the U.S. each year will be able to use mobile payment app Alipay at 3,000 Walgreens in cities like New York, San Francisco and Las Vegas--with 4,000 additional U.S. locations expected to be added by April. Walgreens joins Guess stores and the shops at San...

AdWeek News
Feb 14, 2019

How Maria Menounos Is Building the ‘ESPN of TV Talk' With AfterBuzz TV
Maria Menounos is a host, an author, a podcaster and even a wrestler, but she is also the CEO and co-founder of a new type of network, AfterBuzz TV, which produces more than 150 hours of programming each week and helps develop the careers of hundreds of new hosts each year. Maria Menounos (l.) with...

AdWeek News
Feb 14, 2019

How The Wonderful Company Created a Wine Brand for Millennial Rosé Lovers in Under a Year
Little about The Wonderful Company's new wine brand is practical. Brought from conception to market in less than a year, the JNSQ brand recently came on the market with a line of ros? and sauvignon blanc--in the middle of winter. The ornate packaging was inspired by vintage luxury perfume bottles, created by a French glass...

AdWeek News
Feb 14, 2019

Facebook Removed 168 Accounts, 28 Pages, 8 Instagram Accounts in Moldova
Parliamentary elections will be held in Moldova Feb. 24, and Facebook took steps to safeguard the vote in that country from manipulation via its platform. Facebook head of cybersecurity policy Nathaniel Gleicher said in a Newsroom post that 168 Facebook accounts, 28 Facebook pages and eight Instagram accounts were removed for engaging in coordinated inauthentic...

AdWeek News
Feb 14, 2019

Amazon's New Program Lets Developers Reward Users With Gifts From the Site
Digital marketers are always on the lookout for technology that can deliver the right message to the right person on the right device at the right time. Over the years, there have been many who have claimed they can do it. Today, another company enters the fray: Amazon. With its new rewards service--called Moments--Amazon said...

AdWeek News
Feb 14, 2019

Diversity on Tech Company Boards Continues to Move at a Snail's Pace
Earlier this month, ecommerce giant Amazon appointed its first African-American female board member since 2009, tapping Starbucks chief operating officer Rosalind Brewer. However, expectations of a surge of similar moves in Silicon Valley should be tempered by this fact: Last January, Facebook appointed its first-ever African-American board member, former American Express chairman and CEO Kenneth...

AdWeek News
Feb 14, 2019

Omnicom Promotes Hearts & Science CEO Scott Hagedorn to Lead OMG North America
Scott Hagedorn, founder and CEO of the Hearts & Science team that made headlines by scooping up AT&T and Procter & Gamble's media accounts in 2015 and 2016, has been promoted to chief executive officer of Omnicom Media Group in North America, effective immediately. Hagedorn succeeds Page Thompson, who will retire after four decades with...

AdWeek News
Feb 14, 2019

This Powerful Ad Shatters the Notion That Down Syndrome Means a ‘Lifetime of Limitations'
For the past few years, the Canadian Down Syndrome Society, along with their agency FCB, has been aggressive in fostering a sense of empathy and understanding about the condition. Some of the award-winning work from Canada has opened eyes and courted some controversy yet, more importantly, dispelled the myths surrounding people with Down syndrome. This...

AdWeek News
Feb 14, 2019

This Quirky and Mildly NSFW Valentine's Ad Puts a Fun Twist on Quality Couple's Time
Valentine's Day ads are generally pretty forgettable fare, gushing with romantic clich?s and not-so-subtly browbeating you into spending money on overpriced flowers, chocolates, cards and meals. If you prefer your romance to be a bit more...experimental, however, sex toy emporium Lion's Den has you covered with a fun new ad from agency Fancy, which has...

AdWeek News
Feb 14, 2019

Why This Chocolate Company Is Proud of Using GMO-Friendly Ingredients
Many food brands on the market use the fact that they are GMO-free as a selling point, but Ethos Chocolate wants to sell you on GMOs. Ethos Chocolate debuted over a week ago with four varieties of chocolate. Each one includes a key ingredient that could benefit from GMO farming. The mastermind behind the product...

AdWeek News
Feb 14, 2019

Following Prada's Blackface Controversy, the Brand Taps Ava DuVernay to Lead New Diversity Council
Reeling from recent accusations of blackface, Prada has announced that it is starting a diversity and inclusion council that will be headed up by director Ava DuVernay and artist Theaster Gates. The aims of the council--which will include several other yet-to-be-revealed members--are to create internship and job opportunities for students of color in fashion, which...

AdWeek News
Feb 14, 2019

Amazon's HQ2 Dumps New York on Valentine's Day
It's been a rough week for the world's richest man: As Amazon CEO Jeff Bezos' battle with the National Enquirer rages on, his company announced its romance with Long Island City, Queens, is over and it will not build part of a second headquarters there. "A number of state and local politicians have made it...

AdWeek News
Feb 14, 2019

GM Moves Chevrolet's Regional Media Business From Dentsu to Publicis
General Motors recently moved the local portion of its Chevrolet media business from Dentsu's Carat to Publicis-owned Martin Retail Group, a spokesperson confirmed today. Chevy is the company's best-selling brand by a significant margin, and Martin will now handle media planning and buying duties for the brand's regional dealers across the United States. "Yes, we...

AdWeek News
Feb 14, 2019

Woodstock Is Looking for a New Poster, With Help From the Artist They Snubbed in 1969
Artist David Edward Byrd still remembers the phone call he got about doing a poster for some outdoor concert in upstate New York. It was the summer 1969, and the guy on the phone was Bill Graham, the legendary concert promoter who'd opened the Fillmore East in New York, where he booked bands ranging from...

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