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AdWeek News
Apr 25, 2019

Fox TV Group CMO Shannon Ryan Joins Disney
Shannon Ryan, most recently the CMO of the Fox Television Group, is officially moving over to Disney as president of marketing for ABC Entertainment and Disney Television Studios. In her new role, she'll oversee all marketing, publicity and communication strategy for the TV network and of Disney TV Studios. "We're excited that she'll add ABC...

AdWeek News
Apr 25, 2019

Will the $4.4 Billion Epsilon Acquisition Create New Data Challenges for Publicis?
It's the second biggest deal in the history of advertising, behind only Dentsu's $5 billion acquisition of Aegis Group in 2012. But what did Publicis Groupe really get when buying Epsilon earlier this month? What sort of value will this bring to clients, and how does it change the positioning of the "Big Six" holding...

AdWeek News
Apr 25, 2019

Adweek and InVisible Creatives Call on Agencies to Send Rising Female Talent to Cannes
Few major events in the advertising industry offer more opportunities for professional development than the Cannes Lions International Festival of Creativity, and yet it's rare to see agency talents there who have not already reached the senior leadership ranks. While Cannes has made strides in diversifying its speaker roster and jury pools, the audience still...

AdWeek News
Apr 25, 2019

Walmart's Intelligent Retail Lab Will Test AI in Brick and Mortar
Walmart has turned one of its smaller-format locations into what it calls the Intelligent Retail Lab, or IRL, which has artificial intelligence (AI)-enabled cameras, interactive displays, a massive "glass-encased data center bathed in blue glow" and "enough processing power to download three years' worth of music [27,000 hours] each second." The retailer said it will...

AdWeek News
Apr 25, 2019

Amazon Is Running a Contest on LinkedIn to Give Away 2 Pairs of Tickets to re:MARS
Amazon may not be able to send people to Mars--yet--but the ecommerce giant will send two LinkedIn users, each with a guest, to its Amazon re:MARS conference in Las Vegas. The event will be held at the Aria Resort & Casino June 4 through 7, with a focus on artificial intelligence, machine learning, automation, robotics...

AdWeek News
Apr 25, 2019

Amazon Is Running a Contest on LinkedIn to Give Away a Pair of Tickets to re:MARS
Amazon may not be able to send people to Mars--yet--but the ecommerce giant will send one LinkedIn user and a guest to its Amazon re:MARS conference in Las Vegas. The event will be held at the Aria Resort & Casino June 4 through 7, with a focus on artificial intelligence, machine learning, automation, robotics and...

AdWeek News
Apr 25, 2019

Arnold Schwarzenegger and LeBron James Promote Their Supplement Company With a Gym Duel
If you don't know that Ladder was founded by an eclectic group of A-listers--Arnold Schwarzenegger, LeBron James, Cindy Crawford and Lindsey Vonn--you might wonder how a supplement startup could afford the kind of ad it just dropped. But obviously it's a challenger brand with star power to spare, so it's not all that surprising that...

AdWeek News
Apr 25, 2019

Facebook Data Breach Broke Canada's Privacy Laws, Regulators Say
Officials from Canada have concluded that Facebook "committed serious contraventions of Canadian privacy laws" when the personal data of more than 87 million worldwide users (and 622,000 Canadians) was leaked and leveraged by Cambridge Analytica. Canada's Office of the Privacy Commissioner said today that it planned to take Facebook to federal court and seek an...

AdWeek News
Apr 25, 2019

The Finishing Touches Are Being Put in Place in Preparation for the Upcoming NewFronts 2019
The talent is booked and execs are practicing their pitches because the annual NewFronts kicks off Monday. And brand safety, which was the talk of the town last year, isn't likely to fade from the conversation this year. This year's NewFronts is the first since the Interactive Advertising Bureau put on its NewFronts West last...

AdWeek News
Apr 25, 2019

Happy Returns Raises a Fresh Round of Funding
Despite all the noise direct-to-consumer brands receive these days, there are still plenty of pain points, like returns, for them--and for legacy retailers. But this year, it looks like returns are now the highlight of innovation (and investor money). Happy Returns, a startup that enables returns for online retailers in places like malls and stores,...

AdWeek News
Apr 25, 2019

A Vending Machine That Sells French Champagne? Mais Oui, Bien Sûr!
Nearly 60 years ago, Londoners were agog at a prototype on display at the Second Automatic Vending Machine Exhibition. It was called the Evva Whisky Vending Machine and, as the name suggested, it used technology to replace the bartender. Drop a few coins in the slot, make your selection (whiskey and soda, or just whiskey...

AdWeek News
Apr 25, 2019

Snapchat Just Released a Way for Developers to Add Users' 3D Bitmoji to Their Games
Snapchat began its push into gaming with its rollout earlier this month of real-time multiplayer platform Snap Games, and Snapchatters' 3D Bitmoji avatars will soon be able to join in the fun. The messaging application Thursday released Bitmoji for Games, a new software-development kit that will enable developers and publishers to incorporate Bitmoji into their...

AdWeek News
Apr 25, 2019

4 Lessons I Learned From Visiting My Dad's Office on Take Your Child to Work Day
Take Our Daughters to Work Day was started in 1993, and the first official celebration was April 22, 1993. I was 5 years old. My father didn't just take my brother and me to work; he liked to joke that he put us to work. Admittedly, my father celebrated this holiday more often than I'm...

AdWeek News
Apr 25, 2019

Facebook Added 5 New Fact-Checking Partners Prior to the EU Parliamentary Elections
Facebook's efforts to safeguard the European Union Parliamentary elections in May continued with the addition of five new local fact-checking partners. Product manager Antonia Woodford said in a Newsroom post that the following companies are now on board: Ellinika Hoaxes (Greece), FactCheckNI (Northern Ireland), Faktograf (Croatia), Observador (Portugal) and Patikrinta 15min (Lithuania). She added that...

AdWeek News
Apr 25, 2019

Investors Want to Know More About Upcoming Streaming Services. Not Everyone Has Answers Yet
We've already heard this year a few new details from Apple and a full look from Disney about their respective upcoming streaming services. But with those presentations out of the way, other big media companies looking to get in this space are starting to have to answer tough questions about when we'll hear more about...

AdWeek News
Apr 25, 2019

Having It All as a Working Mom Means Giving It Your All
Although being a working mom is not a new concept, there remains an ongoing conversation of whether work-life balance is a fallacy and if women can have it all: career, love, family, downtime. Although it's challenging, many women have found the key to doing both simultaneously and successfully. Yet 43% of highly-qualified women with children...

AdWeek News
Apr 25, 2019

Having It All as Working Mom Means Giving It Your All
Although being a working mom is not a new concept, there remains an ongoing conversation of whether work-life balance is a fallacy and if women can have it all: career, love, family, downtime. Although it's challenging, many women have found the key to doing both simultaneously and successfully. Yet 43% of highly-qualified women with children...

AdWeek News
Apr 25, 2019

Snapchat: Here's How to Move a Snap to My Eyes Only
Did you know that Snapchat allows you to move Snaps from the standard Memories area into a private section called My Eyes Only? When you move a Snap into My Eyes Only, you can feel free to let someone else browse your Memories section, without worrying about them seeing content that you want to keep...

AdWeek News
Apr 25, 2019

Will Consumers Buy Cereal Online? Magic Spoon, a DTC Breakfast Brand, Is Hoping the Answer Is Yes
The direct-to-consumer (DTC) craze has birthed businesses that have challenged the mattress marketplace, the eyeglass shopping experience, options for luggage and sneaker selections, among many other sectors. But rarely has it come for one specific category: your groceries. Magic Spoon, a DTC company that launched earlier this month, is changing that. The company sells cereals...

AdWeek News
Apr 25, 2019

3 Attributes Children Learn From Their Working Mothers
It's three o'clock on a Wednesday, and if you're a working mom, your mind might wander to a list of competing priorities. Likely, your children will shortly be dismissed from school, dinner plans are up in the air, and you've got a list of tasks to complete before you shut down your computer for the...

AdWeek News
Apr 25, 2019

Snap Inc. Hires Kenny Mitchell as Its First Chief Marketing Officer
Snap Inc. is bringing on its first chief marketing officer to help lead the company's boosted advertising efforts. The company has hired Kenny Mitchell today, who previously served as vp of marketing at McDonald's. Prior to that, he was head of consumer engagement at Gatorade, where he helped the brand become one of the first...

AdWeek News
Apr 25, 2019

Fox, NBCUniversal and Viacom to Release New Marketplace for Linear, Digital Ads
Fox, NBCUniversal and Viacom have again come together to offer a marketplace for buying linear and long-form digital video, the companies announced today. The platform--dubbed OpenAP 2.0--will be available in time for fall programming. With the new platform, buyers can construct segments for long-form digital video and linear in the same place and request those...

AdWeek News
Apr 25, 2019

In a Country With Few Organ Donors, an Agency Transplanted a Kidney Between 2 Soap Operas
Peru has one of the world's lowest rates of organ donation, with fewer than 2 residents per 1 million Peruvians donating after death. (By comparison, Spain sees 46 per million and the U.S. 32 per million donate organs after death.) To help raise Peru off the lowest tier of the international donor pool, agency Circus...

AdWeek News
Apr 25, 2019

Shopify Debuts a New Hardware Kit for Merchants to Fine-Tune Their Retail Experience
As Square and other ecommerce competitors amp up their online offerings for merchants, Shopify's going in another direction and revamping its offline tools. Starting today, merchants that want to branch out into a bricks-and-clicks model can buy a suite of new Shopify hardware tools: a tap and chip reader, dock and retail stand. Prices for...

AdWeek News
Apr 25, 2019

CBS' Unusual Scheduling of Limited Series The Red Line Offers Viewers a Mini Binge
The 2018-19 TV season is winding down, but CBS still has one last scheduling wrinkle up its sleeve. The network has embraced an unusual approach to its new limited series The Red Line which it will air in two-hour installments across four consecutive Sundays, beginning April 28 at 8 p.m. While broadcast networks often air...

AdWeek News
Apr 25, 2019

Instagram Is the NFL's Pick for a Draft Day Digital Shopping Initiative
The National Football League and Instagram are teaming up on a digital shopping experience tied to one of the league's biggest events: the NFL Draft, which will take place in Nashville, Tenn., Thursday through Saturday (April 25 through 27). After every selection, fashion photographer Geoff Levy will capture images of each draftee wearing his new...

AdWeek News
Apr 25, 2019

Verizon Expands AdFellows Program to American Express and AB InBev
Verizon is expanding internship program AdFellows, its paid fellowship that allows participants to explore working in a variety of roles at Verizon and its agency partners, to two more brands--American Express and AB InBev will now be full members of the program. Verizon announced the expansion as this year's group of 29 fellows--that's up from...

AdWeek News
Apr 24, 2019

All Military Spouses Will Be Able to Access LinkedIn Premium Starting in May
LinkedIn teamed up with the U.S. Department of Defense's Spouse Education and Career Opportunities program last June to provide one free year of LinkedIn Premium to military spouses when their families move to new installations, and Wednesday, the professional network took that initiative one step further. Head of military and veterans programs Sarah Roberts revealed...

AdWeek News
Apr 24, 2019

WPP's Annual Report Calls Consultancies the ‘New Competition'
Holding company WPP released its annual report for investors on Tuesday, and several insights stand out among the voluminous documents laying out the holding company's strategy for 2019 and beyond. Key among them: WPP sees consultancies like Deloitte and Accenture as key competitors, even as the latter faces a multimillion-dollar lawsuit from a client claiming...

AdWeek News
Apr 24, 2019

Bad News, Mad Men: Cookies and Milk Just Replaced the Lobby-Bar Cocktail
It's a legendary slice of a sales exec's or adman's life on the road--sealing a deal over cocktails at the hotel bar. As far back as anyone can remember, road warriors have used the bar off the lobby to conduct business, often over a martini. Actually, make that two or three martinis. But a new...

AdWeek News
Apr 24, 2019

HTTPS Is Finally the Default Throughout Tumblr
HTTPS is now the default throughout Tumblr--a move the Verizon-owned site called "long overdue." For comparison's sake, Facebook made the same switch in July 2013, and Twitter did it even earlier: August 2011. Zack Whittaker of TechCrunch pointed out that prior to this week's update, Tumblr was the highest-ranked site according to Alexa data that...

AdWeek News
Apr 24, 2019

Hertz Sues Accenture for Breach of Contract Over ‘Seriously Deficient' Web Design Work
Hertz, one of the world's largest rental car brands, is suing former marketing partner Accenture LLP for breach of contract, claiming the company failed to deliver when Hertz hired it to redesign its website and mobile apps. In a lawsuit filed on April 19 in the U.S. District Court of the Southern District of New...

AdWeek News
Apr 24, 2019

Privacy-Minded Web Browser Brave Introduces Its Own Ad Network
Few in the industry would disagree that online advertising needs to change with the status quo of the discipline up for debate, including everything from data-mining practices to methods of delivery. The debate is varied, with growing rates of ad blocking--47% of the public now does so, according to GlobalWebIndex--and U.S. lawmakers preparing to emulate...

AdWeek News
Apr 24, 2019

CarMax Sends $100 Million Creative Account to The Martin Agency
CarMax has selected The Martin Agency as its creative agency of record, following a four-month review. Incumbent McKinney did not defend in the review process. Dentsu Aegis Network's Vizeum handles CarMax's media work, which was not part of the review. "Martin impressed us throughout the selection process with their passion for our brand, strong strategic...

AdWeek News
Apr 24, 2019

This Unsettling Line of Baby Products Was Designed for Newborns Facing Opioid Withdrawal
Many of us have seen the devastating toll of opioid addiction and withdrawal on adults, who are statistically likely to relapse eight times before escaping the drug's hold. But picturing such an ordeal being faced by a newborn is an image so heartbreaking, we can hardly process it. To help visualize this unimaginably heartbreaking issue,...

AdWeek News
Apr 24, 2019

What McDonald's Acquisition of Dynamic Yield Means for DOOH and Personalization
Last month, McDonald's announced its largest acquisition in 20 years. Yet the $300 million purchase of Dynamic Yield was notable for another reason: It legitimizes outdoor as a two-way medium for ad messages and delivers personalization at scale. Simply put, McDonald's, long a leader in outdoor advertising, has signaled that the space will be used...

AdWeek News
Apr 24, 2019

Snapchat Finally Rolled Out Its Revamped Smaller, Quicker Android App
The long-awaited revamp to Snapchat's Android application was finally unveiled this week. Snapchat said in a blog post that the rebuild took more than one year, and improvements covered features including lenses, Stories and the process of taking Snaps. The Google Play Store listing for the app also cited the ability to add photos and...

AdWeek News
Apr 24, 2019

Ads.Txt Could Save Ad Tech—If It Wasn't So Convoluted
Any internet user, regardless of ad-tech savvy, can use ads.txt to see which ad networks are keeping the lights on for publishers across the internet--and that includes some of the most controversial corners. Breitbart's file, for example, reveals a slew of ad-tech companies (including a few industry bigwigs, like AppNexus) vying to emblazon themselves across...

AdWeek News
Apr 24, 2019

Cannabis Brands Put Too Much Focus on Women Who Want CBD Without a High
If you have been following the cannabis industry, you'll notice the meteoric rise of CBD and its appeal to the archetypal soccer mom. Why not replace that glass of wine with a little something different? This has resulted in an offering of products with pink cannabis leaves and women not quite smoking but rather holding...

AdWeek News
Apr 24, 2019

Twitter Is Adding a Dedicated Reporting Option for Content Aimed at Misleading Voters
Twitter just made it easier for its users to report content aimed at misleading voters, starting with India and the European Union. There is now a dedicated space within Twitter's reporting feature for content attempting to undermine the process of registering to vote or otherwise interfering with elections. Twitter Safety said in a blog post...

AdWeek News
Apr 24, 2019

Instagram: Here's How to Use the Quiz Sticker in Stories
Instagram added a quiz sticker to Stories this week, allowing users to ask their viewers quiz questions. Our guide will show you how this sticker works. Note: These screenshots were captured in the Instagram application on iOS. Step 1: Once you've taken or imported a photo or video into Stories, tap the Sticker icon near...

AdWeek News
Apr 24, 2019

As Streaming Wars Heat Up, AT&T Is ‘Optimistic' That Its OTT Service Will Offer Something New
Details are still under wraps about AT&T's upcoming OTT service, but the company's execs said the Disney announcement (and its relatively cheap price point) gave them more optimism about what their own service will offer consumers. AT&T CEO Randall Stephenson told investors today that they should stay tuned until fall (September or October) for more...

AdWeek News
Apr 24, 2019

The Most Active 10% of Twitter Users Are Responsible for 80% of Tweets Overall
It turns out that Twitter users are younger and are more likely to be Democrats than the general public, according to a new Pew Research Center report. Pew examined the contrast between Twitter users and average adults in the U.S. and found the former to be younger (40 for the average Twitter user; 47 for...

AdWeek News
Apr 24, 2019

Kids Often Get Into Danger, But Vaccines Keep Danger Out of Kids, Says New UNICEF Campaign
To urge more parents to vaccinate their children, UNICEF is launching a new, global #VaccinesWork campaign across digital, social, outdoor and print. Created by Santa Monica-based RPA, the campaign features a 60-second animated film, animated social media posts, and static and animated posters. All begin today, the start of World Immunization Week, which runs annually...

AdWeek News
Apr 24, 2019

Facebookers' Cravings for Aguachile Made It a Topic to Watch for March 2019
Facebook users' appetites took them south of the border in March, as traditional Mexican dish aguachile was one of Facebook IQ's Topics to Watch for the month. Conversation about aguachile and associated topics Sinaloa, tacos, cucumbers, Mexico City, cerviche, tostado, lime, shrimp, onion and seafood was up 2.2 times compared with March 2018 and 1.9...

AdWeek News
Apr 24, 2019

Why The Office, Now One of Netflix's Biggest Hits, Still Resonates With Audiences
For all the talk about the $8 billion-plus that Netflix shells out annually for original content, one of the most popular series streamed on the service is a title that existed long before Netflix began streaming shows: The Office. The NBC sitcom debuted in 2005 and ran for nine seasons before signing off in 2013...

AdWeek News
Apr 23, 2019

Hasbro and Ogilvy Created a Simple, Lovely Ad About Why Boys Should Play With Dolls
We may not have realized it at the time, but the toys we used to play with often doubled as tools of gendered socialization. It's actually a little funny when you take a moment to think about it: We--children and adults alike--have long allowed heaps of plastic, bolts and rubber to dictate how we're "supposed"...

AdWeek News
Apr 23, 2019

McCann Beat Droga5 and CPB to Win Creative and Strategic AOR Duties for ADT
Security company ADT has selected McCann as its creative and strategic agency of record, following a review. Two parties with direct knowledge of the review confirmed that CPB and Droga5 were the other finalists and that media buying and planning duties were not part of the review. Another individual confirmed that ADT, which named Jochen...

AdWeek News
Apr 23, 2019

The U.K.'s Biggest Cell Carrier Brought a CGI Instagram Model to Life With AI and 5G
In a mashup of much-hyped technologies, British wireless carrier EE Limited used artificial intelligence and 5G wireless service to turn a computer-generated Instagram influencer into a virtual fashion stylist for this year's British Academy of Film Awards. Helmed by agency Poke London, the campaign starred an Instagram model persona called Shudu--one of a growing crop...

AdWeek News
Apr 23, 2019

H&M Will Now List Suppliers and Factories for All of Its Garments
H&M may be known as a fast fashion brand, but it's also becoming a pioneer in transparency. Today, the Swedish-based retailer said that beginning Tuesday, it will list the supplier or factories where a garment was made on H&M's website. The supplier information is not only arriving on H&M's website but will also be available...

AdWeek News
Apr 23, 2019

Instagram Rolled Out a Quiz Sticker for Stories
Instagram Stories users have a new toy to play with, as the Facebook-owned photo- and video-sharing network rolled out a quiz sticker Tuesday. The new sticker is available to all iOS and Android users, and more information can be found here. Instagram shared details on how to use its new quiz sticker: Open the camera...

AdWeek News
Apr 23, 2019

Kevin Bankston Will Become Facebook's New Director of Privacy Policy in June
Facebook turned to one of its critics to fill the role of director of privacy policy, naming Kevin Bankston, director of New America's Open Technology Institute, to man the position. Bankston will begin his work at Facebook in mid-June, saying in a blog post that he intends to relocate from the Washington, D.C., area in...

AdWeek News
Apr 23, 2019

Amazon Adds In-Garage Delivery as Its Latest Fulfillment Option
Amazon's home access service Amazon Key is expanding to include in-garage delivery, which could be a sign Prime members weren't quite ready to let strangers into their foyers to deliver packages. The expansion comes roughly 18 months after Amazon first enabled in-home deliveries. And while Amazon stressed multiple safety measures at the time, research showed...

AdWeek News
Apr 23, 2019

MJ Hegar, Whose Campaign Ad Went Viral, Is Back With a Video About Her Next Goal: Senate
Soldier turned political hopeful MJ Hegar exploded onto the scene in 2018 with a video called "Doors" that set a new bar for high-impact storytelling in campaign ads. Running for the U.S. House in a deep-red Texas district against a veteran Republican lawmaker, Hegar succeeded in closing the seemingly impossible race to a narrow 3%...

AdWeek News
Apr 23, 2019

If Your Brand Is in Need of a Site Redesign, Then You Probably Also Need a Rebrand
Nearing the end of the quarter, unspent budgets start to open up and planning begins for the following quarter. Clients that set out to redesign their website quickly find that their brand expression was designed for another era: the offline era. Therefore, in almost all cases, a website refresh project will inherently blossom into a...

AdWeek News
Apr 23, 2019

Twitter Outlined Its Efforts to Help Fight the Opioid Crisis in the US
Twitter outlined the steps it is taking to aid in the fight against the opioid crisis in the U.S. Public policy manager Lauren Culbertson said in a blog post that U.S. government leaders sought Twitter's help on this front last year, adding that in 2017, 70,237 people in the country died of drug overdoses, with...

AdWeek News
Apr 23, 2019

Developing a Tone of Voice for Your Brand Can Solidify Your Presence in Consumers' Minds
If you're into big brand battles and the fall of industry titans, you're probably watching the news about Uber's upcoming IPO. Though the official bid date hasn't yet been set, industry analysts are already predicting that the once-iconic peer-to-peer ridesharing app might not be the best long-term investment. As an industry insider who trades in...

AdWeek News
Apr 23, 2019

MDC Partners Resolves Dispute With Activist Investor as Mark Penn Becomes Chairman
Just over a month after former WPP executive Mark Penn became CEO of MDC Partners and acquired approximately 30% of the company via his own Stagwell Group, the agency network announced several changes to its board of directors. Perhaps most significantly, MDC has resolved a spat with hedge fund FrontFour Capital, which owns approximately 5.1%...

AdWeek News
Apr 23, 2019

TikTok: Here's How to Clear Your Cache
Did you know that you can clear your cache in the TikTok application in order to free up space on your device? Our guide will show you how this works. Note: These screenshots were captured in the TikTok app on iOS. Step 1: Tap the profile icon in the bottom-right corner of the screen. Step...

AdWeek News
Apr 23, 2019

Here Are the Winners of the 23rd Annual Webby Awards
Wieden Kennedy will be the star of the show when the 23rd Annual Webby Awards are handed out May 13, winning Webby Agency of the Year, six Webby Awards and seven Webby People's Voice Awards. The 23rd Annual Webby Awards will be presented Monday, May 13, at Cipriani Wall Street in New York, and...

AdWeek News
Apr 23, 2019

Broadsign's Latest Acquisition Hopes to Streamline OOH
Ad-tech company Broadsign announced the acquisition of cloud-based platform Ayeda today. The partnership of the two Montreal-based companies promises to bring a more streamlined media, marketing and sales management platform to publishers thinking of stretching their digital offerings out of the home (OOH) and into the streets. Terms of the deal were not disclosed. In...

AdWeek News
Apr 23, 2019

Erin Go Bragh! St. Patrick's Day Was the Hottest Hot Topic on Facebook and Instagram in March
Green was red-hot on Facebook and Instagram in March, as St. Patrick's Day was the hottest Hot Topic on the two platforms, according to Facebook IQ, the social network's research arm. Women's History Month was also a strong performer in the holidays and events category on both platforms, while Instagrammers were also looking to get...

AdWeek News
Apr 23, 2019

The CW Prepares to Replace Several Concluding Cornerstone Shows as Upfronts Approach
The CW started this season by expanding to six nights of prime-time programming for the first time since 2009. And as the season draws to a close, the network is looking at some other major changes: over a one-year period, the network will bid farewell to four of its signature shows: Supernatural, Arrow, Jane the...

AdWeek News
Apr 22, 2019

Facebook Just Added a New General Counsel and VP of Global Communications
Facebook brought in some high-powered talent to help it deal with crisis after crisis after crisis, naming Jennifer Newstead as its general counsel and John Pinette as its new vice president of global communications. President Donald Trump appointed Newstead as the State Department's top legal adviser in 2017. Prior to that, she was a partner...

AdWeek News
Apr 22, 2019

A Thermostat Maker Slowly Turned Up the Heat on Climate Change Skeptics in Earth Day Stunt
A killer asteroid is a bigger threat to the world than climate change. And all that alarmist talk about melting polar ice caps? It's a scam perpetuated by the liberal media and the celebrity elite. Anyway, if the Earth ever becomes too unlivable, "There are other planets." This is the kind of chatter that happens...

AdWeek News
Apr 22, 2019

How Jesse Williams Helped MedMen Craft the First Cannabis Commercial
This February, MedMen released the first commercial for cannabis. The two-minute spot, a collaboration between director Spike Jonze, actor Jesse Williams, MedMen's internal creative team and creative shop Mekanism, chronicled the history of cannabis, documenting everything from George Washington to criminalization to the future prospect of cannabis as a burgeoning industry. Today, the company released...

AdWeek News
Apr 22, 2019

Do you ‘Hate-Like' Those Perfect Travel Photos From Influencers? Hotels.com Wants to Help
If you find yourself grudgingly, perhaps even bitterly appreciating the lush and intensely curated travel photos in your Instagram feed, this ad campaign might speak to you. Dubbing such the social media practice the "hate-like," Hotels.com and agency CPB are building their newest Captain Obvious ads around our tendency to click like on things that...

AdWeek News
Apr 22, 2019

Recess, the CBD Sparkling Water Company, Is Now Available on Uber Eats
Food delivery? Check. CBD, or cannabidiol, delivery? Mark that down as a check as well, at least to Uber Eats customers in New York. On the eve of April 20, Recess, the CBD sparkling water brand that just screams "made for millennials," announced a partnership with Uber Eats. The collaboration was announced via a tongue-in-cheek...

AdWeek News
Apr 22, 2019

Will Instagram Remove Like Counts From Its Posts?
Instagram is toying with the idea of removing like counts from posts on its network. Developer and blogger Jane Manchun Wong shared screenshots via Twitter of the test, which includes the following message within the application: "We want your followers to focus on what you share, not how many likes your posts get. During this...

AdWeek News
Apr 22, 2019

Realtor.com Attempts to Reclaim Reality With ‘Homes, for the Real of Us'
Huge is getting real in its first work for Realtor.com since being named agency of record in February. The agency issued a "Public Reality Announcement" that opens with a look at the ridiculous mansions featured on reality TV and influencer feeds. Realtor.com, on the other hand, can help you find a real home. The spot...

AdWeek News
Apr 22, 2019

How This Tech Company Keeps You Coming Back for Its Salads
You may know Sweetgreen as a go-to lunch spot. But Sweetgreen sees itself as a tech company. The cashless chain of salad spots--there are 75 so far--will soon be using the blockchain as part of its recipe for success. But beyond the tech, Sweetgreen is a values-driven brand. It's part of a trend both legacy...

AdWeek News
Apr 22, 2019

Kraft Heinz Taps Former Anheuser-Busch CMO to Be Its New CEO
Kraft Heinz is getting a new chief executive. Today, the company announced that Miguel Patricio will take over for its current CEO Bernardo Hees this summer. Patricio comes from Anheuser-Busch after spending two decades at the company, which also has ties to 3G Capital. Most recently, he was on the executive team in a variety...

AdWeek News
Apr 22, 2019

Zeta Global to Purchase Sizmek Assets in $36 Million Deal
Sizmek has agreed to sell its data management and demand-side platforms to Zeta Global in a deal that will see the latter pay up to $36 million for the assets. The proposed private sale was announced late on Friday afternoon. If accepted as part of Sizmek's Chapter 11 filing, Zeta Global, which has been on...

AdWeek News
Apr 22, 2019

Twitter Is Already Eyeing the 50th Anniversary of Earth Day in 2020
Twitter rolled out a hashtag-triggered emoji for Earth Day and detailed ways it is contributing this year, as well as leading up to the 50th anniversary of Earth Day in 2020. Hashtags including #EarthDay, #ClimateAction, #EarthRise and #VoteEarth will spur the addition of the special emoji to tweets. Twitter is teaming up with the San...

AdWeek News
Apr 22, 2019

Extra Gum Again Shows Its Skill at Quiet Storytelling With a Tale of Unexpected Friendship
Some of the most effective marketing doesn't necessarily center on the product, but rather positions it as a catalyst for a more interesting story. It's a technique that only works with a particularly resonating narrative, like an intense love story that makes you momentarily forget that a company is trying to sell makeup. For years,...

AdWeek News
Apr 22, 2019

What Agencies Can Learn From This Ultra Successful Experiential Campaign
Most people have experienced the brand and agency case study. Most of the time, the focus is on the "what" of the project--the process, work and results. Often, audiences aren't treated to the "why" behind certain decisions. At Design Week Portland, experiential agency Manifold recently shared an experiential project with their client, High West Whiskey...

AdWeek News
Apr 22, 2019

NBC's Fortified Unscripted Slate Could Deliver the 18-49 Demo Crown for the Third Season
There's one month to go in the 2018-19 TV season, and while the broadcasters remain tight in the 18-49 demo race, NBC is in the lead, which would give the network its third consecutive victory in the demo most coveted by advertisers. Currently, NBC is averaging a 1.7 in Nielsen's most current ratings, narrowing edging...

AdWeek News
Apr 22, 2019

Here Are the Winners of the 2019 YouTube Works Awards
YouTube revealed the winners of the 2019 YouTube Works awards, which the Google-owned video site created along with data and insight consultancy Kantar to highlight effective advertising content and campaigns on its platform. Xfinity Mobile was the big winner, earning the Grand Prix and Best Media Strategy awards for its Data in Dollars campaign. YouTube...

AdWeek News
Apr 22, 2019

Snapchat and the UN Are Teaming Up on an Earth Day Emissions Control Warning
Snapchat and the United Nations are teaming up on Earth Day to give Snapchatters a look at what Earth could be like in the year 2100--and it's not a good look. For 24 hours on Monday, Earth Day, a lens will be available via the Lens Carousel for U.S. users, providing a glimpse of what...

AdWeek News
Apr 19, 2019

15,000 People Responded to Arby's Offer of a One-Day, $6 Trip to Hawaii
Arby's super fans have turned out in force for the restaurant's quirky stunts in the past, like subscription boxes full of branded swag that sold out in less than an hour. And within the past week, 15,000 of them tussled--virtually, not physically--for a chance to fly more than 5,000 miles round-trip in a single day...

AdWeek News
Apr 19, 2019

British Vogue Partnered With L'Oreal and McCann to Publish an 80-Page ‘Non-Issue' on Aging
Readers of the May edition of British Vogue might have been surprised to find another issue tucked inside. More specifically, the bonus content is a "non-issue" dedicated to the topic of age in the worlds of beauty, fashion and culture. Created by McCann London and McCann Paris for client L'Or?al Paris, the 80-page "non-issue" is...

AdWeek News
Apr 19, 2019

WarnerMedia Pulls Out of OpenAP Audience Targeting Platform. Other Companies Remain ‘Committed'
OpenAP isn't quite as open as it used to be. WarnerMedia, which two years ago created the OpenAP audience targeting platform alongside Viacom and Fox, said today it is pulling out of the consortium. "As our company has transformed, our advanced advertising strategy has evolved," said a WarnerMedia ad sales spokesperson. "As a result, we...

AdWeek News
Apr 19, 2019

WarnerMedia Pulls Out of OpenAP Audience Targeting Platform; Other Companies Remain ‘Committed'
OpenAP isn't quite as open as it used to be. WarnerMedia, which two years ago created the OpenAP audience targeting platform alongside Viacom and Fox, said today it is pulling out of the consortium. "As our company has transformed, our advanced advertising strategy has evolved. As a result, we are withdrawing from OpenAP. We appreciate...

AdWeek News
Apr 19, 2019

TheWeedTube Will Spark Up Its iOS and Android Apps on 4/20
If you're going to release an application featuring videos from cannabis-focused content creators, there couldn't possibly be a more appropriate day to do so than April 20. TheWeedTube is marking the date that the cannabis community treats as a virtual national holiday with the debut of its new iOS and Android apps, as well as...

AdWeek News
Apr 19, 2019

Busch and the National Forest Foundation's New Book Is a Love Letter to America's Trees
Beer doesn't grow on trees, but one brewer wants you to appreciate them anyway. Just in time for Earth Day, Busch and the National Forest Foundation (NFF) have published a book about America's trees. The hard-cover coffee table book, made of recycled paper, showcases about two dozen trees in an effort to raise money for...

AdWeek News
Apr 19, 2019

A Look Into the Evolution of Language in Cannabis Marketing
Today's cannabis brands are captivating consumers through nuanced language, dropping stoner slang in favor of a more refined and technical vocabulary. As more of the world moves to legalize cannabis and the stigma surrounding its use fades, brands are tailoring their language to better suit the modern cannabis consumer. While generational cannabis slang will inevitably...

AdWeek News
Apr 19, 2019

Pinterest Is Treating Some of Its Pinners to Free Admission to Inspiring Places
Visitors to some of the most inspirational places in the world on Saturday, April 27, may be admitted free-of-charge, compliments of Pinterest. CEO Ben Silbermann said in a blog post that the company wanted to thank its users for the inspiration they have provided since Pinterest debuted in 2010, adding, "We couldn't have done it...

AdWeek News
Apr 19, 2019

4 Digital Stats That Caught Our Eye This Week
As Easter Sunday approaches, the ad-tech sector is showing no signs of emerging from its doom and gloom. With uncertainty still looming over the space's future, mobile app ecosystems are becoming a locus of ad fraud, Unilever's publisher whitelist is facing skepticism from industry experts and startup investors are turning to niches like identity management....

AdWeek News
Apr 19, 2019

Leica Distances Itself From Tiananmen Square ‘Tank Man' Ad After Chinese Backlash
It was meant to celebrate the heroism of photographers who brave international hotspots to capture the plight of victims. Instead, it became a victim of modern-day political tensions over an event that captivated the world's attention 30 years ago. Leica's five-minute short film "The Hunt" from agency F/Nazca Saatchi & Saatchi in Brazil tells the...

AdWeek News
Apr 19, 2019

Pornhub Wants to Save the Bees With (What Else?) Bee Porn
Pornhub is doing its part to help save bees with Beesexual, a new porn genre dedicated to--well, the birds and the bees. The adult video site pointed out that issues including pesticides, lack of biodiversity and habitat destruction are taking their toll on the world's bee population, with beekeepers reporting annual hive losses of around...

AdWeek News
Apr 19, 2019

Menswear Brand Whiskers Hopes to Woo Dressy Dudes Into Accessorizing With Luxury Shoelaces
Entrepreneurs like to talk about "white space," those spots in the market where there's a need for a product and yet, somehow, incredibly, nobody has thought to make it yet. There's no single good way to identify white space, of course, but Kyle Groth is happy to tell you how he found his. It was...

AdWeek News
Apr 19, 2019

How Brands Around the Globe Are Commemorating Earth Day
Monday is the most environmentally friendly day of the year--it's Earth Day, the holiday dedicated to honoring our planet and pushing for people to take better care of it. And with talk around climate change and a Green New Deal hitting a fever pitch, this year's Earth Day is sure to resonate more than ever....

AdWeek News
Apr 19, 2019

Ancestry.com Pulls Tone-Deaf Ad That Romanticizes Why Black Americans Have White Lineage
It's just another day in advertising and another example of a tone-deaf ad that likely would have never been approved had there been more people of color with significant sway on the matter. Ancestry.com has pulled an ad that romanticized the reason why so many black Americans have white ancestry. (The biggest reason is rape.)...

AdWeek News
Apr 19, 2019

Following Canada's Example to See How Brands Advertise Following Marijuana Legalization
It's about the time of year where some people are focused on weed a little more than usual, but April 20 isn't the only time of year that brands are thinking about their stance on the substance. With marijuana legalization on the rise, businesses around the world are reconsidering how they can cash in. According...

AdWeek News
Apr 19, 2019

Facebook Banned More Far Right Groups and Activists in the U.K.
After banning U.K. far right activist Stephen Yaxley-Lennon, who goes by Tommy Robinson, from Facebook and Instagram in February, the social network took aim at several like-minded groups and people in that nation earlier this week. The following British far right groups and people were banned from Facebook's platform: the British National Party and Nick...

AdWeek News
Apr 19, 2019

Relax and Enjoy This Horse ASMR From Lexington Tourism
It all began with a pickle. When Kentucky agency Team Cornett saw that a YouTube clip of a woman eating a pickle had received more than 20 million views (it's currently at 26 million), the creatives were inspired to try a similar approach to ASMR--but this time with a horse doing the chomping. Why? Because...

AdWeek News
Apr 19, 2019

Amazon and Google Release Free, Ad-Supported Music Streaming on Their Respective Smart Speakers
It's sort of the tech equivalent of those dueling banjos: Both Amazon and Google announced free, ad-supported music streaming on their respective smart speakers on Thursday. That means Echo owners in the U.S. can "listen to an ad-supported selection of top playlists and stations for free with Amazon Music" even if they don't have a...

AdWeek News
Apr 19, 2019

Snapchat: Here's How to Delete a Snap From Memories
Did you know that Snapchat allows you to delete Snaps you no longer want from the Memories section of the application? Our guide will show you how this works. Note: These screenshots were captured in the Snapchat app on iOS. Step 1: On the Snapchat camera screen, tap the Memories icon at the bottom of...

AdWeek News
Apr 19, 2019

Former Discovery Ad Sales Chief Ben Price Moves to NBCUniversal
Ben Price, the former Discovery Communications ad sales chief who left the company following last year's merger with Scripps, has landed a new gig at NBCUniversal. He will serve as evp, sales and client partnerships, national offices, the company said today. In the newly created role, Price will oversee agency and client relationships in all...

AdWeek News
Apr 18, 2019

Pinterest Shares Closed at $24.40 on Their First Trading Day
Pinterest shares closed trading Thursday at $24.40 apiece after the company's initial public offering began trading on the New York Stock Exchange Thursday morning at an opening price of $19 per share. The stock climbed slowly but steadily until around noon ET, remaining in the mid- to high-$24 range for the majority of the afternoon....

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