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AdWeek News
Sep 17, 2019

Facing Climate Change and Overtourism, Norway Shifts Its Marketing
This story is part of a weeklong series on climate change and sustainability. It's in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and...

AdWeek News
Sep 17, 2019

Xandr Adds Bloomberg and Vudu to Its Community
Weeks after unveiling its newly branded sell-side wares, AT&T's Xandr has kicked off its annual Relevance conference by announcing it's brought in Bloomberg and Vudu as participants in its premium video marketplace, Community. AT&T's ad-tech ambitions were laid bare when it splashed $1.6 billion on AppNexus, the then-leading voice in the "independent ad-tech movement," in...

AdWeek News
Sep 17, 2019

Innovid Acquires Herolens, Proving Ad-Tech Mergers Are Still Going Strong
Despite a series of recent regulatory knocks, data breaches and privacy regulations, the ad-tech space continues to rack up more mergers and acquisitions. On Tuesday, connected TV-centric ad-tech outfit Innovid announced it would acquire the programmatic creative agency Herolens. The deal--which comes on the heels of a $30 million funding round for Innovid, will allow...

AdWeek News
Sep 17, 2019

Online Dating in a World of Deepfakes
Facebook has teamed up with the Partnership on AI, Microsoft and academics from Cornell Tech, MIT, the University of Oxford, the University of California, Berkeley, the University of Maryland, College Park and the State University of New York at Albany to build the Deepfake Detection Challenge (DFDC). Facebook's goal is to commission a realistic data...

AdWeek News
Sep 17, 2019

Facebook Uncovers More Coordinated Inauthentic Activity, in Iraq and Ukraine
Facebook removed pages, groups and accounts tied to two unconnected operations originating in Iraq and Ukraine, respectively, for coordinated inauthentic behavior. Head of cybersecurity policy Nathaniel Gleicher said in a Newsroom post that both operations created networks of accounts and used fake accounts to mislead users, adding, "We are making progress rooting out this abuse...

AdWeek News
Sep 17, 2019

This Agency Veteran Wants to Turn the Carbon Conversation Upside Down
This story is part of a weeklong series on climate change and sustainability. It's in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and...

AdWeek News
Sep 17, 2019

Shopify Is Now Open to CBD Retailers
With the CBD market expected to become a $22 billion industry by 2022, it was only a matter of time before the U.S.'s third largest shopping site, Shopify, allowed hemp and hemp-derived CBD products onto its platform. Shopify announced that, starting today, CBD sellers can now join the platform's more than 800,000 global merchants and...

AdWeek News
Sep 17, 2019

Unilever Is Using 100% Renewable Electricity on 5 Continents
This story is part of a weeklong series on climate change and sustainability. It's in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and...

AdWeek News
Sep 17, 2019

CBS Marketing Chief George Schweitzer Will Leave Next Year, Passing the Baton to Amazon's Mike Benson
After overseeing the marketing campaigns for every notable CBS finale over the past 25 years, George Schweitzer is now crafting his own farewell. The CBS marketing director has been named chairman, CBS Marketing, and will leave after the 2019-20 broadcast season, transitioning to a special advisor role. He'll pass the baton to Amazon Studios head...

AdWeek News
Sep 17, 2019

Snapchat Debuts a 3D Camera Mode, Along With Effects, Lenses and Filters
2D Snaps are so last week: Snapchat Tuesday introduced a 3D Camera Mode that enables users to create Snaps that change in perspective and appearance as the device being used to view them is moved. Starting this week, Snapchatters with the iPhone X or above can create and share 3D snaps and swipe on new...

AdWeek News
Sep 17, 2019

Pepsi Made an Orange Bottle Celebrating Sunday Night Football's Return to Cleveland
Brands continue to show Cleveland the love. Last year, when the Browns finally ended their 19-game winless streak, Bud Light celebrated by unlocking its "Victory Fridges" placed across the city to offer free beer in the event of a Browns win. Earlier this season, Progressive launched a series of tongue-in-cheek ads about star quarterback Baker...

AdWeek News
Sep 17, 2019

Messenger: Here's How to Share Content from Spotify in a Chat
Did you know that you can share content from Spotify with your contacts through Facebook Messenger? Our guide will show you how this works. Note: These screenshots were captured in the Spotify and Messenger applications on iOS. Also note, this process is slightly different depending on whether you're sharing an individual song or podcast episode,...

AdWeek News
Sep 17, 2019

The Big Bang Theory Joins Friends at HBO Max, Which Has Landed Exclusive Streaming Rights
HBO Max, WarnerMedia's upcoming streaming service, has secured the rights to exclusively stream the hit comedy The Big Bang Theory on the platform, the company said Tuesday. All 278 episodes of the series, which premiered on CBS in 2007 and ran for 12 seasons, will be available on the platform when it premieres next spring....

AdWeek News
Sep 17, 2019

NBCUniversal Sets a Name and Content Slate for Its Upcoming Streaming Service
NBCUniversal has finally settled on a name for its upcoming streaming service--and there's not a "plus" or a "max" to be found in the title. The new OTT offering, called Peacock, will including a mix of library titles like The Office and Parks and Recreation, along with several new shows, including reboots of Saved By...

AdWeek News
Sep 17, 2019

Brands Are Closing Their Doors In Support of the Global Climate Strike
This story is part of a week-long series on climate change and sustainability. It's in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. Summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and...

AdWeek News
Sep 17, 2019

LinkedIn Skill Assessments Will Help Members Strut Their Stuff
Got skills? If LinkedIn agrees with you, it may help bolster your profile on the professional network. LinkedIn began rolling out LinkedIn Skill Assessments as a new way for members to validate skills they possess, showcase their proficiency and become more discoverable to opportunities. The professional network said in a blog post Tuesday that early...

AdWeek News
Sep 17, 2019

Pinterest Reveals Updates to Its Lens Visual Search Tool
Pinterest made some changes to its Lens visual search tool to aid Pinners in their searches for ideas and inspirations. Pinners can now take photos or upload images from their camera rolls and use them to search via Lens. Pinterest Conversely, people on Pinterest can save photos from Lens, turn them into Pins and save...

AdWeek News
Sep 17, 2019

Heineken Reminds Fans That Watching Soccer Should Not Be a Solo Endeavor
Sports can bring people together. For the duration of a match, people wearing a team's colors are allies, and the opposition is the enemy. The fandom community runs deep and is the first step in quite a few friendships. As such, watching sports with friends and other fans is almost always a better experience than...

AdWeek News
Sep 17, 2019

London's Air Pollution Is a Public Health Crisis Hiding in Plain Sight
This story is part of a week-long series on climate change and sustainability. It's in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. Summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and...

AdWeek News
Sep 17, 2019

This Company Wants to Be the U.K.'s Answer to Rent the Runway
Since Rent the Runway's 2009 debut, clothing rental has become a major U.S. retail trend. Rent the Runway, for example, entered unicorn status after hitting a billion-dollar valuation in March and has since expanded beyond solely selling special-occasion wear to offering unlimited subscriptions for everyday basics. And challenger brands aren't the only ones embracing the...

AdWeek News
Sep 17, 2019

How Oracle Is Acclimating to a Pro-Privacy Climate
Oracle was dealt a significant blow by the European Union's General Data Protection Regulations (GDPR), leading the company to effectively pull the plug on its audience measurement tool AddThis because of the restrictions on third-party data. The legislation, which many interpret as a harbinger of things to come from legislators elsewhere in the world, severely...

AdWeek News
Sep 17, 2019

Equal Parts Is a New Kitchen Brand That Also Helps You Cook
Despite the overabundance of meal kits and the resources to turn any cooked dish into an Instagram masterpiece, millennials are eating out more compared to other generations. And yet, direct-to-consumer startups from Great Jones to Potluck are swooping in to change up the habits of a generation that's supposedly used to tapping their way to...

AdWeek News
Sep 17, 2019

Philadelphia Cream Cheese Invented a Device to Turn Anything Into a Bagel
Do you ever have a craving for cream cheese but feel it would be socially unacceptable to smear it on anything other than a bagel? Well, you could just ignore society and put it on anything you damn well please (I melted some with herbs the other day and put it on seared fish, but...

AdWeek News
Sep 17, 2019

Seinfeld Has a New Home; Nat Geo's Climate Change Strategy: Tuesday's First Things First
Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Top Story: Netflix Snaps Up Seinfeld With Netflix losing...

AdWeek News
Sep 17, 2019

It's Time for Fashion Brands to Stop Playing It Safe and Lead the Charge in Sustainability
This story is part of a weeklong series on climate change and sustainability. It's in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. Summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and...

AdWeek News
Sep 17, 2019

How National Geographic's Shows Tackle Climate Change Without Seeming Like ‘Homework'
This story is part of a weeklong series on climate change and sustainability. It's in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. Summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and...

AdWeek News
Sep 17, 2019

With Whimsical Film, Lego Unveils Its First Global Brand Campaign in Decades
Give a kid some Lego bricks, and chances are they'll use their imagination to concoct a far-fetched creation like a firefighter using an elephant's trunk to put out some flames. That's at least the premise behind the brand's latest campaign, which rolls out today. According to Lego, this will be the Danish company's first global...

AdWeek News
Sep 16, 2019

This Ad's Epic Search for Habitable Planets Reminds Us What We Take for Granted
This story is part of a week-long series on climate change and sustainability. It's in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. Summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and...

AdWeek News
Sep 16, 2019

How Social Media Marketers Found Success With Facebook Groups
Just when marketers thought all hope was lost and that they'd never see big numbers from organic engagement on Facebook again, the app released news that could put them back in the game. At Facebook's F8 developer's conference in April, CEO Mark Zuckerberg introduced a new site and app design, placing private messaging and groups...

AdWeek News
Sep 16, 2019

How Heinz Created America's (and Ed Sheeran's) Favorite Condiment
The internet, as most of us know by now, tends to blow up over ridiculous things. This is why, in March 2017, the web was abuzz not with actual news like the impeachment of South Korean president Park Geun-hye or the landslide in Addis Ababa, but with the tattoos of Ed Sheeran. Specifically, the Heinz...

AdWeek News
Sep 16, 2019

How a Musician on the ‘Front Lines of Social Media' Co-founded an Agency
Aaron Harvey was sick of wrapping burritos in his hometown. After coming off a tour in 2006 with his indie band Mashlin, the future co-founder of digital agency Ready Set Rocket was back in Orlando, Fla., working at a Chipotle, watching old friends swing by on their lunch break. While there's nothing wrong with that,...

AdWeek News
Sep 16, 2019

What the 5 Broadcast Network Chiefs Have Planned for the Fall TV Season
Cord-cutting and streaming rivals have continued to take their toll on the five broadcast networks, none of which saw audience gains in the coveted adults 18-49 demo last season versus a year earlier (CBS and Fox were flat, while ABC, NBC and The CW all saw season-over-season drops of more than 20%). They'll hope for...

AdWeek News
Sep 16, 2019

Adweek Launches Podcast of the Year Awards, Celebrating Audio Excellence in 20 Categories
Until you've launched a podcast, you have no idea how much time, effort, heartache and hustle goes into the process. Three years ago when we launched Adweek's first podcast, Yeah, That's Probably an Ad, I learned this firsthand and developed a deep, enduring appreciation for the people behind great audio programming. That's why I'm so...

AdWeek News
Sep 16, 2019

Snapchat Preps for the 2020 U.S. Presidential Election With Its New Political Ads Library
With the 2020 presidential campaign in the U.S. beginning to ramp up, Snapchat followed in the footsteps of Facebook and Twitter by introducing a Political Ads Library, as well as detailing its policy on political ads on its platform. Snapchat recently rolled out its Political Ads Library, which contains all political and advocacy ads that...

AdWeek News
Sep 16, 2019

Vodafone Sends $530 Million Global Media Account to Carat
British multinational telecommunications company Vodafone has selected Dentsu Aegis Network's Carat as its global media buying and planning agency partner, following a review. The appointment came "after an extensive process," a Vodafone spokesperson confirmed. "Dentsu Aegis has strong credentials to support Vodafone, particularly with regards to their experience supporting other clients who have moved digital...

AdWeek News
Sep 16, 2019

Vodafone Sends Global Media Account to Carat
British multinational telecommunications company Vodafone has selected Dentsu Aegis Network's Carat as its global media buying and planning agency partner, following a review. The appointment came "after an extensive process," a Vodafone spokesperson confirmed. "Dentsu Aegis has strong credentials to support Vodafone, particularly with regards to their experience supporting other clients who have moved digital...

AdWeek News
Sep 16, 2019

Over Half of UK Business Leaders Are Not Prepared for Brexit
As Brexit looms nearer--as of now, the United Kingdom's departure from the European Union is still set for Oct. 31--economists and executives continue to present an uncertain forecast for the country's business future. The Institute of Directors (IoD), a long-running organization for senior U.K. business leaders, published a new survey this week that calls Brexit...

AdWeek News
Sep 16, 2019

YouTube Tries to Prevent Gaming of Its 24-Hour Record Debuts Chart With Paid Ads
YouTube will no longer count paid advertising views when compiling its YouTube Music Charts for 24-hour record debuts. The Google-owned video site said in a blog post that it made the change to maintain consistency and credibility across its platform, as well as to align with the policies for charting services such as Billboard and...

AdWeek News
Sep 16, 2019

Netflix Snaps Up Seinfeld After Losing Friends and The Office to Streaming Rivals
What's the deal with all these classic sitcoms moving to new streaming services? After losing its two most popular library titles--Friends, which moves to HBO Max in 2020, and The Office, which will head to NBCUniversal's still-unnamed streaming service in 2021--Netflix has made a big move to restock its classic sitcom shelf. The company announced...

AdWeek News
Sep 16, 2019

Facebook Audience Network Publishers and Developers Must Upgrade Their SDKs
Publishers and developers using Facebook Audience Network must upgrade to the newest software-development kit for the mobile ad network by March 3, 2020. The social network said in a blog post that upgrading will bring access to the newest features and format iterations, as well as improving stability and helping publishers and developers maximize their...

AdWeek News
Sep 16, 2019

One of Canada's Top Creative Leaders Has Joined Disney to Lead Its Internal Agency
Helen Pak, a Canadian creative leader with over two decades of industry experience, has joined Disney to head up its internal agency, Yellow Shoes. As senior vice president of creative, marketing design and content, Pak will lead a team of over 250 across the Disney Parks, Experiences and Products team. "I'm so excited to be...

AdWeek News
Sep 16, 2019

BET Networks Hires Kimberly Paige as CMO Ahead of BET Rollout
As BET Networks prepares to roll out its new streaming service later this week, the company has tapped Kimberly Paige as its new executive vice president and CMO, the company announced Monday. Paige will oversee brand strategy across all BET platforms, including linear, digital, brand creative, live events and the new BET streaming service, which...

AdWeek News
Sep 16, 2019

Critical Mass CCO Conor Brady Is Leaving the Agency
After more than five years as the chief creative officer at digital experience design agency Critical Mass, Conor Brady is stepping away from the industry An avid cyclist, Brady plans to embark on a biking trip; past that, his next career move remains up in the air but will focus on his passions for design,...

AdWeek News
Sep 16, 2019

Adweek's 25 Cincinnati Brand Stars of 2019
Ask anyone in Cincinnati what they love most about the southwestern Ohio city, and you'll hear a litany of favorite restaurants, breweries, startups, nonprofits, parks, attractions and festivals. But you'll also hear one refrain time and again: All the big-city benefits but with small-town charm. Home to eight Fortune 500 companies--most famously global CPG giant...

AdWeek News
Sep 16, 2019

WhatsApp: Here's How to Share Content from Spotify in a Chat
Did you know that you can share songs, albums, podcasts and more from Spotify with your contacts on WhatsApp? Our guide will show you how this works. Note: These screenshots were captured in the Spotify and WhatsApp applications on iOS. Also note, this process is slightly different depending on whether you're sharing an individual song...

AdWeek News
Sep 16, 2019

Facebook Reveals Several Updates for Video Creators at the International Broadcasting Convention
Facebook introduced several updates for video creators across Facebook Live, Watch Party and Creator Studio at the International Broadcasting Convention in Amsterdam Monday. Product manager Erin Connolly and head of creator and publisher experience Jeff Birkeland detailed all of the updates in a blog post Monday. Four "highly requested" features were added for Facebook Live,...

AdWeek News
Sep 16, 2019

On the Adweek Podcast: What's Up With Sexy Colonel Sanders?
Marketing chicken has taken an interesting turn. KFC is launching a dating game where contestants can date a sexy version of Colonel Sanders. It's not even the first time KFC has tried to make its founder as hot as fried chicken straight from the fryer. On this week's episode of Yeah, That's Probably an Ad,...

AdWeek News
Sep 16, 2019

Snapchat Uses AR Billboards in Los Angeles to Back 2 of Its Snap Originals Shows
Snapchat is backing two of its Snap Originals shows with a combination of old-school technology (billboards) and new-school technology (augmented reality). The fourth season of The Dead Girls Detective Agency is the subject of a billboard at 1008 W. Sunset Plaza in Los Angeles, while another billboard just a few yards away, at 1009 W....

AdWeek News
Sep 16, 2019

LiketoKnow.it Rolls Out Shareable Collections
LiketoKnow.it's quest to be the world's go-to shopping app continues with the introduction of Collections, a feature that allows users to save products and images in digital folders on the app. Users will now be able to find an item on LiketoKnow.it through an image uploaded by an influencer--say, a sweater or a pair of...

AdWeek News
Sep 16, 2019

In the Instagram Generation, Instax Reminds People That Tactile Photos Are Still Magical
Even in this digital generation with cameras in every pocket, there's something special about the moment at a party where someone breaks out a camera that spits out actual photographs. Suddenly any event can turn into an impromptu photoshoot. So what makes a camera different when it isn't on a mobile phone? Even though the...

AdWeek News
Sep 16, 2019

The Road to Brandweek: Kroger's Mandy Rassi on Why Purpose Is the Biggest Buzzword
With the advent of online shopping and an explosion of delivery options--including autonomous robots and a service in which personnel actually restock your refrigerator--consumers are no longer limited to the products on the shelves at their local grocery store. At our upcoming Brandweek event, taking place Nov. 3-6 in Palm Springs, Calif., hear Mandy Rassi,...

AdWeek News
Sep 16, 2019

Adweek's Sustainability Coverage; Ikea's Powerful Ad; Weather Data Is King: Monday's First Things First
Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Adweek Is Devoting a Week to Covering Sustainability In...

AdWeek News
Sep 16, 2019

7 Ways Marketers Can Prioritize Climate Change
Last month I got to attend a Climate Reality Leadership conference here in Minnesota. Organized by Al Gore, it was attended by lots of the usual suspects, the people we usually count on to protect our world. But as I listened to Gore speak about the solutions in our grasp, I realized who the audience...

AdWeek News
Sep 16, 2019

How Sustainability Is Changing the Way Consumers Get Dressed
There was a time when sharing clothes was limited to siblings, best friends and roommates. Now, however, thanks to services like Rent the Runway and the RealReal, the art of renting, subscribing to and consigning clothes owned or worn by other consumers has a much wider audience. And while the genesis of these services may...

AdWeek News
Sep 16, 2019

Adweek Is Spotlighting How Sustainability and Climate Change Intersect With Marketing
Leaders from around the globe will convene in New York next week with U.N. Secretary-General Ant?nio Guterres to discuss taking action against climate change. In the lead-up to that summit, Adweek will publish a series of stories each day this week that highlights the different ways in which climate change and sustainability intersect with the...

AdWeek News
Sep 16, 2019

Curated Marketplaces Are Helping Consumers Discover Sustainable Brands
Eco-conscious consumers increasingly want to buy from brands with sustainability built into their business models. Data analysis firm GlobalWebIndex found that 57% of consumers are willing to pay more for sustainable products. A 2018 report from Edelman indicated the impact of this shift: "Brands are now being pushed beyond their classic business interests to become...

AdWeek News
Sep 16, 2019

In This Humorous Ad, Canada Is Very Sorry for Dragging Its Heels on Climate Action
When digging into the various departments, bureaus and agencies that legislate in massive countries, it's easy to be surprised by some of the groups you come across. America, for example, has 57 federal agencies that begin with the letter C. So when a non-profit in Canada created a fictitious Canadian Bureau of Foreign Apologies, it...

AdWeek News
Sep 16, 2019

American Express Gets Visual on Instagram to Help Eliminate Marine Plastic Pollution
American Express kicked off several initiatives aimed at eliminating marine plastic pollution, including #BackOurOceans, a social media-driven call to action. Stinson Parks III, the financial services company's vice president of global social media communications, said in an email, "Advancing our sustainability initiatives is an area where we've made significant progress lately, including becoming a carbon-neutral...

AdWeek News
Sep 15, 2019

5 Steps to Spark Industry Disruption and a Creative Revolution
Step into a time machine to early 2016, and you would have found me, a 37-year-old agency owner, wanting to "see the change and be the change" while living my day-to-day without truly disrupting or changing a damn thing. I was actively repressing my inner desires to change the world (or die trying), and that...

AdWeek News
Sep 15, 2019

Infographic: Retail Spending Over Time by Vertical and Region
As the year winds down and people around the world start eyeing their holiday shopping lists, marketers need to focus on the nitty-gritty elements of retail spend, such as timing, category and region. Audience technology platform Eyeota released a report breaking it all down, and the differences provide insight for marketers looking to capitalize. For...

AdWeek News
Sep 15, 2019

Marriott Is Starting to Look a Lot Like a Media Company
A feature-length piece about the history of Venice's oldest Jewish ghetto (dating back to 1516) with a dollop of suggestions for modern visitors. A mini-profile on a mixologist, with an informative Q&A (apparently, the shape and size of an ice cube matters for your drink). A tips-and-tricks post on five places to go on the...

AdWeek News
Sep 15, 2019

How Legacy Publications Are Targeting Latino Audiences
For decades, Spanish-language media outlets in the United States have kept Latinos informed. Papers like El Diario La Prensa in New York, La Raza in Chicago and La Opini?n in Los Angeles remain trusted news sources for Spanish speakers. As legacy news organizations like The New York Times, Los Angeles Times, Chicago Tribune, Houston Chronicle...

AdWeek News
Sep 15, 2019

Why Weather Data Is the Hottest New Commodity for Brands and Businesses
As tropical storm Dorian bore down on Puerto Rico last month, its whirling winds threatening to reach hurricane force, a team of Walmart employees watched closely from an array of screens at the retailer's Arkansas headquarters 2,000 miles away. Had the severity grown to crisis levels, Lucas McDonald, a former TV weatherman who leads the...

AdWeek News
Sep 15, 2019

Will the Trump Administration Render Access to Free Weather Data a Thing of the Past?
After President Donald Trump insisted on Sept. 1 that, contrary to National Weather Service (NWS) forecasts, Hurricane Dorian would hit Alabama "harder than expected," the agency's National Oceanic and Atmospheric Administration (NOAA) leadership publicly defended him and instructed forecasters in internal memos not to contradict his claims, according to The Washington Post. Several staffers have...

AdWeek News
Sep 13, 2019

Twitter Apologizes for Stencil-and-Chalk Campaign in the Streets of San Francisco
Twitter took its latest campaign to the streets of its headquarters city of San Francisco--and we do mean to the streets, as spray paint-like chalk and stencils were used--but while some users were amused, the Department of Public Works was not. Chief marketing officer Leslie Berland shared some of the stenciled messages in a tweet,...

AdWeek News
Sep 13, 2019

McDonald's Taps Wieden Kennedy New York as Its New Lead Creative Agency in the U.S.
On Friday, McDonald's announced Wieden Kennedy New York as its new lead creative agency in the U.S. The news is a setback for DDB, which was the QSR giant's sole creative marketing partner after beating out Publicis for the business about three years ago. "We are confident the talented team at Wieden Kennedy...

AdWeek News
Sep 13, 2019

LinkedIn Adds Ways for Members to Find Service Providers or Freelancers for Projects
LinkedIn added some new tools to aid members looking for service providers or freelancers to help with specific projects. Engineering manager Gaurav Vijayvargiya said in a blog post that members using the professional network's search bar can now filter their results by service providers, saying as an example that members looking for help with their...

AdWeek News
Sep 13, 2019

Facebook's Today In Local News Feature Expands to Some 6,000 U.S. Cities
Facebook's Today In local news and community information feature is now available in some 6,000 towns and cities in the U.S. Product manager Anthea Watson Strong said in a blog post that since the social network began testing Today In in January 2018, 1.6 million people have opted in to receive regular updates in their...

AdWeek News
Sep 13, 2019

What We Learned at Dmexco 2019, Ad Tech's Week in the Spotlight
Ad tech's week in the German spotlight has come to a close, with plenty to think about for the 40,000 advertising and marketing technology delegates at Dmexco. IAB Europe opened the Dmexco conference, organized by Koelnmesse, with some eye-popping numbers: Programmatic spend is growing, topping EUR16.7 billion in 2018, more than a year since the...

AdWeek News
Sep 13, 2019

How Facebook Watch Is Making Streaming Social and More From NewFronts West Day 2
With splashy OTT offerings from Disney, Apple, WarnerMedia and NBCUniversal about to roll out, Facebook Watch execs touted its massive reach in the streaming space with a daily global audience of 140 million. The publisher was among a quieter Day 2 lineup Thursday at NewFronts West in L.A. that included podcast hub Art19, AR and...

AdWeek News
Sep 13, 2019

Democratic Debates, Round 3: Julián Castro-Joe Biden Clashes Light Up Twitter
Juli?n Castro, who served as Secretary of Housing and Urban Development under former President Barack Obama, accounted for two of the three most-tweeted-about moments during the third round of Democratic presidential candidate debates Thursday night. The three most-tweeted-about moments during the debate were: Castro asks former Vice President Joe Biden, "Are you forgetting what you...

AdWeek News
Sep 13, 2019

Snapchat: Here's How to Share Content from Spotify to Your Story
Snapchat and Spotify recently started rolling out the ability for users to share content directly from Spotify to their Snapchat Stories. Our guide will show you how this works. Note: These screenshots were captured in the Spotify and Snapchat applications on iOS. Also note, this process is slightly different depending on whether you want to...

AdWeek News
Sep 13, 2019

The Road to Brandweek: Vineet Mehra of Walgreens on Bringing a Human Touch to Healthcare
Having been around for over 100 years with more than 18,500 stores in 11 countries, it's no easy feat trying to figure out what consumers want and need at Walgreens. But that's part of Vineet Mehra's job, who took the reins as global chief marketing officer of Walgreens Boots Alliance (WBA) earlier this year, after...

AdWeek News
Sep 13, 2019

Visual Design Tools Need to Be Revamped to Help Improve Advertising Creative
Much has been said about the flip in the consumer/brand relationship. Consumers are now the trend-makers as brands and businesses are pivoting in their marketing strategy based on customer-driven insights. Consumers in 2019 expect this level of marketing fingerspitzengef?hl, not only from big brands but also from smaller agencies and businesses. For those of us...

AdWeek News
Sep 13, 2019

Prepare Yourself. This Ikea Ad About the Bond Between 2 Dogs Is Powerful Stuff
Call it emotional manipulation if you must, but Ogilvy Greece's new ad for Ikea is definitely one of the biggest tearjerkers we've seen in years. The spot for Ikea Greece tells the story of a dog who's adopted by a loving family, but must leave her best friend behind in the process. In just 90...

AdWeek News
Sep 13, 2019

Sexy Colonel Sanders; Digital Avatars for Hire; How to Creatively Use Slack: Friday's First Things First
Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. A Brief History of Sexy Colonel Sanders This is...

AdWeek News
Sep 12, 2019

Marketing Tech and Data Science Are Essential Building Blocks of Digital Transformation
This four-part series aims to help executives better understand how to succeed in digital transformation. In part one, we identified three critical pillars of success: The right strategy, culture and partner relationships. The adoption of sophisticated cloud marketing technologies and data. A direct-to-consumer brand digital commerce channel. Here in part three, we're focusing on the...

AdWeek News
Sep 12, 2019

Google Tweaks Algorithm to Highlight ‘Original Reporting' in Search Results
Google has tweaked its algorithm to elevate original reporting in its search results, a product change that could benefit publishers that spend on newsgathering and spell disaster for aggregated news outlets that rely on search results for digital advertising revenue. The product update is intended to elevate original reporting in search results and surface that...

AdWeek News
Sep 12, 2019

Facebook Details the 4 Values That Serve as the Basis for Its Community Standards
Facebook is attempting to simplify the values that serve as the basis for its community standards into four key concepts: authenticity, safety, privacy and dignity. Vice president of global policy management Monika Bickert said in a Newsroom post Thursday that the social network's goal remains "to create a place for expression and give people voice."...

AdWeek News
Sep 12, 2019

Why Dmexco Matters to These C-Suite Execs
The 2019 Dmexco in Cologne, Germany, is drawing to a close. Launched in 2009 out of the former Online Marketing Dusseldorf trade fair, the event brings together more than 40,000 attendees from around the world. Adweek, which is Dmexco's international media partner, caught up with several C-suite executives from companies like Telaria, MediaMath and Beeswax,...

AdWeek News
Sep 12, 2019

A Brief History of Sexy Colonel Sanders
Is it weird to turn a decades-dead fried chicken entrepreneur into a modern sex symbol? Hell yeah it's weird. But when it comes to Colonel Sanders' recent rotation through reimagined identities, several of which have been unsettlingly sexualized in nature, there's a method to the brand's marketing madness. The past few years have seen iconic...

AdWeek News
Sep 12, 2019

India Is Far and Away the Top Country in Terms of WhatsApp Users, According to eMarketer
Despite not being as widely used in the U.S. as it is in other markets, WhatsApp continues to be a force when it comes to global usage of messaging applications, according to research firm eMarketer. The company projected that the total number of users of messaging apps will grow 12.1% in 2019, to 2.52 billion...

AdWeek News
Sep 12, 2019

Advertisers Will Spend a Lot More on Amazon in 2020, Forrester Predicts
Ever since a 2016 survey from research firm Advertiser Perceptions put Amazon on the advertising map, the industry has seen Amazon Advertising grow from a plucky upstart to maturing threat to Google and Facebook. Despite 117% growth in Amazon ad revenue from $4.6 billion in 2017 to $10.1 billion in 2018, Forrester analyst Collin Colburn...

AdWeek News
Sep 12, 2019

Walmart Is Expanding Its Unlimited Grocery Delivery Service
Walmart said it is extending its unlimited grocery delivery service to the 200 metro areas in which it delivers groceries "based on the positive response of customers." Customers who want to avail themselves of the service will pay $98 a year, $12.95 a month or a per-delivery fee. Walmart tested the service--and price points--in Houston,...

AdWeek News
Sep 12, 2019

Ilana Glazer Is Not a Fan of Running, and That's Perfectly OK in New Nike Campaign
Nike was founded as a sneaker company by runners, for runners. A young runner-turned-business student named Phil Knight had an idea for a new way to distribute running shoes, his old coach at the University of Oregon poured rubber into a waffle iron to create a new tread, and together they set the running world...

AdWeek News
Sep 12, 2019

The NFL Extends Its Facebook Watch Partnership
The National Football League extended its partnership with Facebook to provide content for the social network's Facebook Watch video destination. The league and Facebook initially partnered up in September 2017 with a multiyear global pact covering NFL Game Recaps from all 256 regular-season games and postseason clashes, as well as existing NFL Films franchises including...

AdWeek News
Sep 12, 2019

WhatsApp: Here's How to Share Content from Pandora in a Chat
Did you know that you can share podcasts, albums, songs and other content from Pandora in conversations on WhatsApp? Our guide will show you how this works. Note: These screenshots were captured in the Pandora and WhatsApp applications on iOS. Step 1: On the page for the song, album, podcast, etc. that you wish to...

AdWeek News
Sep 12, 2019

What You Missed From the First Day of NewFronts West
What does NewFronts West offer that its New York counterpart doesn't? A bassoon performance from Rainn Wilson, for starters. The Office actor and co-founder of the purpose-driven publisher SoulPancake--who had offered a moment of zen, in the form of a guided meditation, at last fall's inaugural NewFronts West event--brought the noise this time around. He...

AdWeek News
Sep 12, 2019

This Agency Negotiates Contracts for Cartoon Avatars of Celebrities
Los Angeles Rams quarterback Jared Goff might not have any endorsement deals with Bird scooters, but his cartoonish digital likeness does--the digital Goff recently appeared with the company's latest Bird One model in an Instagram post to boost its launch. The avatar was created by Bitmoji rival Genies for its new talent firm, Avatar Agency,...

AdWeek News
Sep 12, 2019

Behr Paint Names Deutsch Its Creative Agency of Record
Deutsch has been named creative agency of record for Behr Paint Company following a competitive review. The appointment ends Behr's relationship with Minneapolis-based Peterson Milla Hooks (PMH). Moving forward, Deutsch's Los Angeles office will handle business intelligence, strategy, creative, digital and production work for the paint company. "Our industry and the way people shop for...

AdWeek News
Sep 12, 2019

3 Ways Data-Based Marketing Will Change Following Privacy Regulations
As businesses, governments and consumers wake up to the implications of data privacy and talk buzzes around legislation and data leaks, brands increasingly face an uncertain landscape when it comes to first-party data. The California Consumer Privacy Act and Europe's General Data Protection Regulation are just two of the factors ushering in this new data...

AdWeek News
Sep 12, 2019

Nearly 150 American Business Leaders Urge the Senate to Take Action on Gun Violence
Executives from many of the United States's largest corporations and companies have signed a letter to the U.S. Senate urging the governing body to take legislative action on gun control. The letter, obtained by the New York Times, cites the recent mass shootings in Dayton, Ohio, El Paso and West Texas, as well as instances...

AdWeek News
Sep 12, 2019

Everlane's Newest Retail Store Is Its Biggest
Everlane's newest and biggest shop in New York comes with details like 4,000 square feet and 12 fitting rooms that continue to iterate on the brand's retail footprint. The digitally native brand, which has three other stores, including one that opened in Los Angeles in August, is sharpening its bricks-and-clicks strategy by opening up a...

AdWeek News
Sep 12, 2019

Ad Tech Gets Positive News Post-GDPR; Amazon's Mammoth Ad; Thursday's First Things First
Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Today's Top Story: Despite GDPR, Programmatic Advertising Is Still...

AdWeek News
Sep 12, 2019

These 5 Pre-Internet Technologies Revolutionized How We Eat, Shop and Live
Ask anyone to name a technology that revolutionized the world of business, and chances are they'll pick something related to the internet--search engines, apps, social media platforms and so on. But long before the arrival of the web, a whole roster of breakthroughs promised to streamline and accelerate how we work and live. As we...

AdWeek News
Sep 12, 2019

DoubleVerify Becomes a Snapchat Measurement Partner
Measurement and analytics platform DoubleVerify can now be used to authenticate ad viewability and help prevent digital ad fraud and sophisticated invalid traffic on Snapchat following a partnership between the two companies that was revealed Thursday. Brands can begin using DoubleVerify's viewability and fraud verification technology and data to help maximize the effectiveness of their...

AdWeek News
Sep 12, 2019

Facebook Teams Up With Colorintech on Diversity Initiative in Europe
Facebook is teaming up with London-based nonprofit Colorintech on a diversity initiative in Europe. Colorintech said the partnership marks Facebook's first of its kind to focus on Europe, adding that it will work with the social network's recruiting and employer branding teams on a series of programs and events aimed at targeting professionals from underrepresented...

AdWeek News
Sep 11, 2019

Unmissable From the Air, This Jack Ryan Promo Is the Largest Rooftop Ad Ever
While Los Angeles may feel like an endless landscape of billboards from the ground level, those flying into the city mostly just see swaths of brown and black roofs framed by streetlights and traffic. So for now, window seat passengers should be glad to have something to look at, even if it is just text-only...

AdWeek News
Sep 11, 2019

Sesame Street Characters Wreak Havoc in This Cute Farmers Insurance Campaign
With 50 years of airtime under their belt, the muppets of Sesame Street have seen it all--which is probably why Farmers Insurance tapped some of the show's OG characters to star in its latest ads, all of which remind viewers that the 91-year-old company has been around long enough to know how to handle even...

AdWeek News
Sep 11, 2019

Is Instagram Testing a TikTok Clone Feature?
Instagram appears to be developing a new mode for its Story camera, Clips, that mirrors a feature available via video-creation application TikTok. Developer and blogger Jane Manchun Wong said in a blog post that the Facebook-owned photo- and video-sharing network seems to have been working on the feature for quite some time. Instagram declined to...

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