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AdWeek News
Nov 16, 2018

Channing Dungey Is Leaving as ABC President and Will Be Replaced by Freeform's Karey Burke
The 2018-19 TV season isn't even two months old, and there have now been changes at three of the five broadcast networks. Channing Dungey, president of entertainment for ABC, is the latest broadcast chief to exit. She'll be replaced by Karey Burke, who is head of Freeform original programming development. Burke will oversee all development,...

AdWeek News
Nov 16, 2018

This AR Story App Aims to Immerse Kids in the World Around Them
Educating children through television isn't new. Mister Rogers' Neighborhood, Sesame Street, Arthur, Dora the Explorer--some of the most beloved shows among kids and adults alike are those that present learning in a fun, entertaining way. However, they leave their audience sitting passively on a couch or the floor with no way to interact, let alone...

AdWeek News
Nov 16, 2018

Alexis Ohanian Will Interview Entrepreneurs Around the Country in a New Podcast, Business Schooled
Entrepreneur and investor Alexis Ohanian, co-founder and executive chairman of Reddit and managing partner of Initialized Capital, will host Business Schooled, a new podcast from financial services company Synchrony. Ohanian, husband of tennis superstar and Adweek 2018 Brand Visionary Serena Williams, was also a partner at Y Combinator, helped launch travel search website Hipmunk and...

AdWeek News
Nov 16, 2018

Alexis Ohanian Will Interview Entrepreneurs Around the Country in His New Podcast, Business Schooled
Entrepreneur and investor Alexis Ohanian, co-founder and executive chairman of Reddit and managing partner of Initialized Capital, will host Business Schooled, a new podcast from financial services company Synchrony. Ohanian, husband of tennis superstar and Adweek 2018 Brand Visionary Serena Williams, was also a partner at Y Combinator, helped launch travel search website Hipmunk and...

AdWeek News
Nov 16, 2018

Alexis Ohanian Will Interview Entrepreneurs Around the Country in New Podcast, Business Schooled
Entrepreneur and investor Alexis Ohanian, co-founder and executive chairman of Reddit and managing partner of Initialized Capital, will host Business Schooled, a new podcast from financial services company Synchrony. Ohanian, husband of tennis superstar and Adweek 2018 Brand Visionary Serena Williams, was also a partner at Y Combinator, helped launch travel search website Hipmunk and...

AdWeek News
Nov 16, 2018

Colbert Snags a Slot on CBS After the Super Bowl, Just Not Right After
The Late Show With Stephen Colbert will air after Super Bowl LIII on Feb. 3, though the time slot immediately after the Big Game is devoted to a new competition series from CBS. Colbert's show will broadcast from 11:35 p.m. ET to 12:37 a.m., right after local news. Guests have not yet been announced. Colbert...

AdWeek News
Nov 16, 2018

How an Open Approach Can Help Independents Survive as Walled Gardens Decline
Facebook and Google's share of online ad spend is slowly eroding, but that's mainly due to another walled garden: Amazon. But how can independents get a larger share of the action amid demand for a more diverse marketplace? Despite ongoing concerns over trust and transparency in digital advertising, CMOs are still willing to invest more...

AdWeek News
Nov 16, 2018

Holiday Shopping Minus Checkout Lines Is Finally Here
Retail's elimination of the checkout line has gained momentum all year long, and the 2018 holiday season is shaping up to be the time it truly goes mainstream. Once again, we can thank Amazon--at least in the U.S.--for blazing this trail for most retailers. In January, Amazon opened its first cashierless Amazon Go in Seattle....

AdWeek News
Nov 16, 2018

Tony Hawk Partners With Industry Vets to Launch Hybrid Brand Consultancy and Creative Agency
Tony Hawk is the latest celebrity to enter the advertising world, with the launch of hybrid brand consultancy and creative agency D/CAL. Other founding partners include mcgarrybowen and Carhartt vet Adam Wilson, Leo Burnett, Arc and Trisect vet Ryan Maconochie and Jared Prindle, formerly of Tony Hawk, Inc. and 900 Films. The agency launches with...

AdWeek News
Nov 16, 2018

John Cena Leads a Boy Band Made Entirely of John Cenas in Skyy's Celebration of America
Ask 30 different Americans how they choose to exercise their patriotism, and you will likely get 30 different responses. And you should. That array of perspectives is what makes this country, at its core, truly magnificent. For some, that means proudly reciting a pledge. For others, perhaps it means performing peculiar spoken word while enacting...

AdWeek News
Nov 16, 2018

Indie Agency Omelet Cooks Up a Fresh Brand Identity That Finally Plays on Some Breakfast Puns
Omelet, the quirky Los Angeles indie agency that can bring an audience to tears with an ad for a 158-year-old insurance company, has introduced a bolder, more playful brand identity that better defines the shop and its work. The redesign--which consists of a warmer color palette of red, bright yellow, aqua blue, teal green and...

AdWeek News
Nov 16, 2018

Digital Stats of the Week, Follow the Money Edition
Next week, millions of people will travel far and wide to gather with friends and family. At my house, we'll stuff our faces with turkey and stuffing and mashed potatoes, followed by loosening our belts a bit as we settle in to watch some football. We'll also dance around political issues and societal problems and...

AdWeek News
Nov 16, 2018

Viral Video Star Zach King Explains What It Takes to Create Content With Staying Power
Zach King is past the days of shooting confetti out of his bum for the sake of digital stardom. Or is he? The viral video maven, speaking at Adweek's Elevate: Influencers conference Thursday in downtown Los Angeles, said it's important not to go for the low-hanging fruit, like a quick stunt, if you hope to...

AdWeek News
Nov 16, 2018

Healthcare's Revolution Includes More Empathy and Prioritizing a Patient-Centric Approach
I still remember when Amazon was just an online bookstore, Netflix snail-mailed DVDs and the only way to get around New York City above ground was by flagging a yellow cab. Back then, the thought of ordering groceries and books from the same place, binge-watching original TV content without ads and getting a ride through...

AdWeek News
Nov 16, 2018

Facebook: Here's How to Share a 3D Photo
Facebook recently introduced the ability for users to share 3D photos in News Feed. Our guide will show you how this works. Note: These screenshots were captured in the Facebook application on iOS. Also note, the only photos that can be shared in 3D are those taken in "portrait" mode using a compatible dual-lens smartphone....

AdWeek News
Nov 16, 2018

Colgate Is Returning to the Super Bowl With a National Spot
Colgate is returning to the Super Bowl this year with a national spot. The toothpaste company was a first-time advertiser in the game in 2016, with a 30-second ad about saving water. That ad didn't feature Colgate's products. It's currently unclear what the creative concept is for the spot, who the agency is behind it...

AdWeek News
Nov 16, 2018

Are Social Media Algorithms Working? Respondents to a Pew Research Center Study Sound Off
The algorithms used to populate the feeds of social networking sites serve up a mixed bag of content, according to a new study by Pew Research Center. Pew wrote, "Algorithms shape the modern social media landscape in profound and ubiquitous ways. By determining the specific types of content that might be most appealing to any...

AdWeek News
Nov 16, 2018

As Brands Become Increasingly Purpose-Driven, They Can Look to Nonprofits for Inspiration
If one thing is clear in today's climate of social and political upheaval, it's that the expectations of brands and companies are changing. More than ever, people want companies to address some of the most challenging issues of our day. From space travel to ocean plastics, from free speech to public safety, companies are increasingly...

AdWeek News
Nov 16, 2018

Snapchat's New Ecommerce Channel Lets Consumers Shop Without Leaving the App
Just in time for the holiday season, Snapchat's Discover section in the app will have a new channel: "Shop and Cop." The channel, which starts today, includes a native ecommerce experience powered by Shopify, allowing consumers to shop without leaving the app or being directed to a microsite. To kick it off, Gymshark, a UK-based...

AdWeek News
Nov 16, 2018

Amazon Go Competitors Are Starting to Gain Steam
In yet another example of "where Amazon goes, others follow," cashierless shopping inches its way to prime time as two more startups enter the nascent space. The first is autonomous checkout company Standard Cognition, which said it raised $40 million in Series A funding to spur growth. So far, its technology is only available at...

AdWeek News
Nov 15, 2018

Here Are the Winners of the Third Annual Shorty Social Good Awards
The Third Annual Shorty Social Good Awards--which highlight the best marketing campaigns in support of causes--were handed out Thursday night at Current in New York. The event was hosted by Dulc? Sloan, the newest full-time correspondent on Comedy Central's The Daily Show With Trevor Noah. A new Impact Award debuted this year, and the initial...

AdWeek News
Nov 15, 2018

Mark Zuckerberg Denies Knowing About Facebook's Work With Oppo Research Group
Facebook CEO Mark Zuckerberg today announced the company is taking steps to improve the health of the social media platform, including establishing an independent body to review the removal of content from the site and updating the platform's algorithm to discourage highly polarizing content. In a lengthy call with reporters, Zuckerberg aggressively pushed back on...

AdWeek News
Nov 15, 2018

‘Price on Our Lives' and L.A.'s Logo Just Won Grand Prix at the Epica Awards
AMSTERDAM--U.S. agencies took home a third of the top honors tonight at the Epica Awards, a competition judged by international advertising journalists from Kazakhstan to London. The Grand Prix for responsibility went to McCann New York for a campaign that empowered survivors of the Parkland, Fla., shooting and other students to speak out against the...

AdWeek News
Nov 15, 2018

Coca-Cola's Polar Bears, Now 25 Years Old, Return to Share Their Rules for a Loving Household
If you want to feel old, drink in the fact that Coca-Cola's beloved polar bears are now 25 years old. In a 45-second Christmas ad created by agency David Sao Paulo, the bears offer life lessons akin to Little Golden Books and continue to give viewers all the feels. "Christmas Rules" shows the polar bear...

AdWeek News
Nov 15, 2018

Calls for a Facebook Crackdown Increase After Damning NYT Report
In the wake of a New York Times report detailing Facebook's public and private actions in the face of crises related to Russian disinformation, Cambridge Analytica and government scrutiny, some lawmakers are again indicating they plan to take action against the social media giant and its tactics. The damning report, which detailed the ways in...

AdWeek News
Nov 15, 2018

The Ability to Remove Messages From Facebook Messenger Has Finally Gone Live
The ability to delete messages from Facebook Messenger, which was teased last week in the release notes for version 191.0 of the Messenger iOS application, has become a reality, but only in a few countries, thus far. The Remove feature went live for iOS and Android users in Poland, Bolivia, Colombia and Lithuania, and a...

AdWeek News
Nov 15, 2018

Advertisers Spent $5.25 Billion on the Midterm Election, 17% More Than in 2016
The dust hasn't completely settled on the 2018 midterm elections yet, with a few races still in limbo. However, broadcast, cable and digital outlets are tallying their ad revenue haul from this year and, not surprisingly, it's a record-breaker. In the 2018 midterm elections, $5.25 billion was spent on advertising in local broadcast, local cable...

AdWeek News
Nov 15, 2018

Seventeen Magazine Cutting Publication Schedule to ‘Special' Issues Only
Seventeen magazine says they will only print special issues next year, timed around news events and "key moments" for readers as Hearst prioritizes growing its brands digitally. "Seventeen is leading an authentic conversation with a growing audience, from social issues to important life advice, it is a resource and an ally for teens and young...

AdWeek News
Nov 15, 2018

With Ex-Condé Nast Star Phillip Picardi at the Top, Out Magazine Looks to Expand
Phillip Picardi is only days in as Out magazine's editor in chief and the publishing superstar (who quickly rose the ranks at Cond? Nast) has enthusiastically taken the reins with a specific vision for the LGBTQ brand. In an interview with Adweek, he says he wants to use the platform to give a range of...

AdWeek News
Nov 15, 2018

It's Time for Marketers to Stop Misrepresenting Fathers in Marketing as Bumbling and Inept
Being a positive male role model is a more nuanced endeavor than in previous generations--and for good reason. With the gender pay gap continuing to dissolve, cracks in the glass ceiling finally starting to splinter and women's empowerment gaining new visibility via the #MeToo movement, traditional gender roles feel as though they're crumbling in real...

AdWeek News
Nov 15, 2018

Your Uber Is Arriving, With a Vending Machine
In-car commerce company Cargo announced a partnership with mobile payment service Venmo that will let passengers buy items like snacks, gum, electronics, cosmetics and personal care items from the backseat of their Uber. Cargo says it is the exclusive global provider of in-car commerce for Uber, but a rep clarified drivers for any ride-hailing company...

AdWeek News
Nov 15, 2018

This Cannabis Delivery Company Wants to Educate the Public on CBD
Cannabidiol--more popularly known as CBD--is becoming even more mainstream. Consumers are turning to CBD to cope with anxiety and other medical issues, with Statista estimating that 2020 sales will reach $1.15 billion. But with any burgeoning industry, there are snake oil salesmen; figuring out who they are can be tough. The popularity of CBD--and the...

AdWeek News
Nov 15, 2018

Twitter Added a Slight Tweak to Its Search Function
Twitter is adding sections to its search feature on its iOS and Android applications, starting this week in the U.S. The social network revealed in a tweet that searches via its mobile apps will now feature sections at the top for news, sports, fun and entertainment, so that users can fine-tune their searches. ???? just...

AdWeek News
Nov 15, 2018

U.S. Government Denies McCann's Bid Protest in Multi-Billion Dollar Army Review
The U.S. Government Accountability Office has denied a protest filed by McCann Worldgroup in August over its elimination from the U.S. Army review, threatening to end what has been a lucrative 12-year relationship for the IPG network. This news means the review, which started in 2015, effectively comes down to Omnicom and WPP. A McCann...

AdWeek News
Nov 15, 2018

Pinterest Shared 5 Tips for Brands to Grab Their Share of $1 Trillion in Projected Holiday Spending
Holiday shopping spending is expected to top the $1 trillion mark in the U.S. this year, and Pinterest said 87 percent of Pinners use its platform to find the right products for the holidays, while 66 percent find last-minute holiday deals via Pinterest. Pinterest shared five tips for marketers looking to use its platform to...

AdWeek News
Nov 15, 2018

How People Are Using YouTube to Begin Planning Their Thanksgiving Feasts
YouTube created a data visual illustrating searches on its platform for Thanksgiving foods across the U.S. The Google-owned video site provided data on searches for turkey, stuffing, mashed potatoes, cranberry sauce, pie, apple pie, pumpkin pie and pecan pie, and it broke out that data state-by-state. YouTube's Thanksgiving data visual YouTube Highlights of YouTube's findings...

AdWeek News
Nov 15, 2018

Small Brands Are Challenging Big Brands With a Commitment to Cohesive Purpose
In a branding sense, purpose has become like Pok?mon. Everybody is searching for it, but nobody really knows why. Much like the obsession with lifestyle we saw from brands in the '90s, brands today are firmly on the social issues bandwagon like bees around a honeypot. Brands are desperately playing a game of catch-up by...

AdWeek News
Nov 15, 2018

How Nike Helped Raise Almost $24 Million for a Portland Children's Hospital
Nike's annual benefit for Doernbecher Children's Hospital in Portland is one of the most anticipated of the year--in large part because of what's being auctioned. Instead of vacation packages, wine tours and the like, the stars of the show are the six patients of the hospital who get to design their own shoes and apparel...

AdWeek News
Nov 15, 2018

Canadian Startup Opens Two Flagship Shops for Next Iteration of AR Glasses
On a street corner in Brooklyn's trendy Cobble Hill neighborhood, a new store attracts customers the way light attracts a moth. At night, the bright lights wash the minimalist white and gold interior, which resembles an Apple Store. And while the products on display cost as much as the new iPhone, there's not a single...

AdWeek News
Nov 15, 2018

Software Companies Dominated Deloitte's 2018 North America Technology Fast 500
The Deloitte North America Technology Fast 500 list debuted in 1995 and, for the 23rd straight year, software dominated the list, with the 2018 crown going to SwanLeap, an end-to-end transportation technology provider for logistics managers and supply chain decision-makers. Deloitte said the list was compiled by analyzing percentage fiscal year revenue growth from 2014...

AdWeek News
Nov 15, 2018

Instagram Rolls Out 3 New Features to Make Shopping Even Easier
Just in time for the holidays, Instagram is releasing three new features to keep consumers scrolling through the app--and potentially completing a purchase. The updates include a new collection tab to save products tagged in stories or in posts; the ability to shop from videos; and a new shop tab on business pages where consumers...

AdWeek News
Nov 15, 2018

Bevel Pays Homage to the Black Barbershop With a Video Series Steeped in Great Storytelling
The barbershop has always played a very distinct role in the black male community. It has never merely existed as a place to get a haircut; it's often a counselor's office, a safe space and summit ground for generations of men to inform and uplift each other. A barbershop is one of the few places...

AdWeek News
Nov 15, 2018

Céline Dion Launches Her Line of Kids Clothes by … Getting Arrested in a Hospital Nursery?
Children's clothing has long been a prisoner of an antiquated thought process. Except for a few girl-powered screen-printed shirts every once in a while, there remains this notion that "boy clothing" and "girl clothing" should be heavily regarded. In reality, clothing doesn't have to be so gender-specific, especially as we continue to witness the fluidity...

AdWeek News
Nov 15, 2018

Saks Fifth Avenue Launched a Holiday Gift Guide Chatbot on Messenger
Luxury department store chain Saks Fifth Avenue partnered with chatbot company Headliner Labs to launch a Holiday Gift Guide chatbot on Facebook Messenger for the second year in a row. Users can begin chatting with the chatbot by either visiting the Saks Fifth Avenue Facebook page and clicking the "Send a Message" button, or by...

AdWeek News
Nov 15, 2018

John Lewis' Christmas Ad Is a Lovely Ode to Elton John's Career, and How It All Began
With Elton John's whirlwind farewell tour spanning the globe and his music seemingly more omnipresent than ever, one might be tempted toward disappointment upon hearing that U.K. retailer John Lewis' highly anticipated Christmas ad is dedicated solely to the legendary singer-songwriter. But it. Is. Worth it. Agency adam&eveDDB, the longtime creative force behind such iconic...

AdWeek News
Nov 15, 2018

Making YouTube Videos Shoppable Just Got a Lot Easier for Influencers
At the beginning of the decade, affiliate networks revolutionized how bloggers made money. The concept was simple, taking the idea of a retail worker's commission and translating it for the digital age: When a blogger linked to a product in a post and a follower clicked on the link to buy it, the blogger would...

AdWeek News
Nov 15, 2018

What's New in the Latest Quarterly Product Release for LinkedIn Sales Navigator?
LinkedIn revealed the details of its quarterly product release for LinkedIn Sales Navigator for the fourth quarter of 2018, highlighted by four major features that will be available for all users. LinkedIn Sales Solutions vice president of products Doug Camplejohn outlined all of the updates in a blog post, noting that LinkedIn Sales Navigator's new...

AdWeek News
Nov 15, 2018

Free Movies and TV Shows Are Now Available on Comcast's X1 Platform
All customers will soon be able to access free movies and television shows using the Xfinity X1 platform as Comcast looks to grow its offerings and partnerships for viewers. Comcast partnered with Tubi, a free, ad-supported streaming service, to make more than 8,500 movies and TV titles seamlessly available on the X1 platform to all...

AdWeek News
Nov 15, 2018

Mercedes-Benz Will Return to the Super Bowl in 2019
Mercedes-Benz is back in the Super Bowl for its fifth nonconsecutive appearance, a spokesperson for the brand confirmed. It will air during the Feb. 3 broadcast of the game on CBS. No other details were given at this time about the length of the spot or when the ad will air during the game. Mercedes...

AdWeek News
Nov 15, 2018

How the New Venture Challenge Is Helping Cement Chicago's Reputation as the Next Great Startup Hub
At first glance, Tovala's Chicago headquarters looks like an ordinary apartment. But upon opening the front door to the office space, located in the city's River West neighborhood, visitors are greeted with an open space filled with boxes, home goods and employees buzzing like worker bees. Some cooked in the test kitchen. Others sat at...

AdWeek News
Nov 14, 2018

Over $1 Billion Has Been Raised via Facebook's Fundraisers Feature, Donate Button Since 2015
Facebook announced Wednesday that since it debuted charitable giving tools in 2015, people have raised more than $1 billion for nonprofits and personal causes via its Fundraisers feature and Donate buttons. Vice president, social good Naomi Gleit also revealed in a Newsroom post that nonprofit fundraising tools are being extended to Canada and Australia, and...

AdWeek News
Nov 14, 2018

Celebrity Cruises Picks TBWA's Lucky Generals as Global Creative Agency of Record
Celebrity Cruises, part of the Royal Caribbean group, has awarded its global creative account to London-based Lucky Generals. The decision, which came down several weeks ago, followed a competitive review managed by the company's internal team, said CMO and agency veteran Peter Giorgi. According to two parties close to the matter, the other shops involved...

AdWeek News
Nov 14, 2018

Independent Ad Tech Sees Opportunity Amid the Escalation of the Walled Gardens
Google is facing a fresh challenge to its domination of the online advertising market with the emergence of an alliance between Adobe and Flashtalking, which is taking an enemy-of-my-enemy-is-my-friend approach. The pairing comes as independent ad-tech players eye an opportunity to compete against the ad-tech giant amid the rising tide of privacy concerns and market...

AdWeek News
Nov 14, 2018

Nielsen Social Content Ratings, Week of Nov. 5: The People Chose the People's Choice Awards
The People's Choice Awards on E! was the top choice of people on Facebook, Twitter and Instagram in terms of interactions during the week of Nov. 5, according to Nielsen Social Content Ratings. The annual awards show tallied 5.267 million interactions across the three social networks. USA Network's WWE Monday Night Raw followed on the...

AdWeek News
Nov 14, 2018

Need a Bit of Holiday Warmth? This Ad's Animated Tale of a Nervous Elf Is on Par With Pixar
There are typically two approaches to creating an ad with global appeal. The less interesting (but more common) way is to simply strip away all details and unique elements until it's stylized to the point of being universally generic. But the best global ads instead tell a universal story, one that anyone on Earth can...

AdWeek News
Nov 14, 2018

Walmart and Ford Are Testing Autonomous Delivery in Miami
Two American institutions are partnering to deliver groceries to your door. Walmart and Ford, bridging Arkansas and Michigan via a test in Miami will "explore delivery with autonomous vehicle technology" with last-mile delivery company Postmates, which Walmart said is now connected to Ford's digital platform. In an announcement, Tom Ward, svp of digital operations for...

AdWeek News
Nov 14, 2018

The Future of Television Will See Massive Waves of Digitization and Data Usage
Media history is repeating itself, and paying attention will pay off. In the 1990s when the internet hit computer screens, content came first. Ads and the data to optimize those ads soon followed, quickly blossoming into a multi-billion-dollar industry. Today, nearly 30 years later, it's happening again--this time with the digitization of TV. Again, content...

AdWeek News
Nov 14, 2018

Victoria's Secret CEO Jan Singer Is Leaving the Company
Jan Singer, the CEO of Victoria's Secret Lingerie, is leaving her post, according to Bloomberg. Singer was with Victoria's Secret for a little over two years, joining the company in September 2016. As CEO, she oversaw not only lingerie--a $4 billion business, according to the company--but also the brand's activewear line, Victoria Sport. Singer was...

AdWeek News
Nov 14, 2018

On the Adweek Podcast: How 11/11 Became Shopping's Biggest Day
What would you guess is the world's biggest shopping day? Black Friday? Maybe Cyber Monday? What about Prime Day? No to all of the above. The biggest shopping day of the year is actually Nov. 11, otherwise known as Singles Day. On this week's episode of the Adweek podcast, Yeah, That's Probably an Ad, ecommerce...

AdWeek News
Nov 14, 2018

Facebook Is Ramping Up Its Career-Development Efforts With a New Site, Other Updates
Facebook took the next step toward honoring its June pledge to train 1 million small business owners in the U.S. on digital skills by 2020 with this week's debut of career-development site Learn With Facebook. The social network also revealed that businesses can now use its job listings tool to post open positions to groups,...

AdWeek News
Nov 14, 2018

Time's Up Advertising Forges Ahead With the Challenging Task of Changing an Entire Industry
January marks the one-year anniversary of an email chain that included 14 prominent female ad industry leaders who came together because they were--and still are--fed up with sexual harassment in the workplace. Those emails quickly turned into phone calls, which became meetings and led to a movement now known as Time's Up Advertising. Today, nearly...

AdWeek News
Nov 14, 2018

The Google My Business App Just Underwent a Facelift
Google introduced a revamped Google My Business application Wednesday with the hopes of simplifying connections between businesses and potential customers. Google My Business engineering manager Curtis Galloway said more than 9 billion connections between people and businesses occur on Google each month, including over 1 billion phone calls and some 3 billion requests for directions...

AdWeek News
Nov 14, 2018

Netflix Tests Cheaper, Mobile-Only Subscription Plans
Netflix is experimenting with the idea of offering mobile-only subscriptions overseas, as the company says it looks to test ways to make the streaming service "more accessible." In Malaysia, for example, a mobile plan was advertised by Netflix at about $4 per month, as TechCrunch recently brought to light in a new report. Usually, a...

AdWeek News
Nov 14, 2018

How Brands Can Protect Themselves From Legal Ramifications Over AI Privacy
Artificial intelligence is not a futuristic dream--it's here now. Marketers are tapping the boundless power of AI for a variety of reasons, and each use of AI carries its own privacy and other legal challenges. The Wall Street Journal has said AI systems have a "thirst for data." As AI stretches its tentacles, it interacts...

AdWeek News
Nov 14, 2018

Sorrell's S4 Capital Reports Strong Third Quarter Powered by ‘Faster, Better, Cheaper' Approach
Martin Sorrell's S4 Capital reported a strong third quarter this morning, in line with expectations, with revenue up nearly 45 percent to $33.1 million. For the three-month period ending on Sept. 30, gross profit was up almost 32 percent to $23 million. Excluding acquisitions and in constant currency, year-over-year revenue was up 46 percent and...

AdWeek News
Nov 14, 2018

The Most Bendable Yogis Are a Mesmerizing Way to Sell This Wellness Tea
Globally, tea consumption is on a steady rise, and one of the main drivers of its growth lies in millennial and Gen Z consumers. According to Howard Telford, head of soft drinks research at Euromonitor, younger consumers in the United States tend to "prioritize all-natural and plant-based ingredients." 2016 data showed that approximately four out...

AdWeek News
Nov 14, 2018

Dentsu Aegis Network's CEO is Stepping Down
Dentsu Aegis Network CEO Jerry Buhlmann is stepping down after serving nine years as chief executive, first of Aegis Group and then Dentsu Aegis Network. "I am very proud of what the organization has achieved in that time," Buhlman said. "The highlight for me has been working with a group of very talented people and...

AdWeek News
Nov 14, 2018

McDonald's Made a Series of Perfectly Retro Posters to Celebrate Its ‘Timeless' Big Mac
If there's one thing advertising art directors love to do, it's go retro, especially when that means getting to go all out on hair, makeup, wardrobe and filters with the photo shoot. That said, the approach can sometimes feel a bit shoehorned into being a lazy reference that's disconnected from the product. Luckily, this campaign...

AdWeek News
Nov 14, 2018

Brands Need to Keep Gen Z's Changing Priorities in Mind or Risk Isolating Them as an Audience
Like the many generations of teens that came before them, Gen Z are social creatures. Developing friendships and building a community outside the family ecosystem is, and likely always will be, as important to the survival of any teen as the food they eat or air they breathe. But what may be less well understood...

AdWeek News
Nov 14, 2018

These Are the 10 Best Thanksgiving Movies to Stream Over the Holidays
After you've gobbled up your turkey dinner and enjoyed a second (or third?) piece of pumpkin pie, it will be time to get cozy with your loved ones for a little holiday-themed movie. Indulge in stories of quirky families and classic traditions--as well as a tale about time-traveling turkeys--in this list of the 10 best...

AdWeek News
Nov 14, 2018

Nielsen Will Offer More Streaming Data With Comcast Partnership
People who watch programming on Comcast's Xfinity online streaming services will be measured by Nielsen, according to an agreement the two companies announced today. The new partnership is intended to give marketers a "more holistic view" of how people are consuming content, said Marcien Jenckes, president, Comcast Cable Advertising, in a statement. Audiences on mobile...

AdWeek News
Nov 14, 2018

Facebook Messenger: Here's How to Hide an Ad on the Home Screen
While browsing Facebook Messenger, you may sometimes see advertisements in your list of active conversations. Did you know that you can remove any of those ads that you don't wish to see? Our guide will show you how. Note: These screenshots were captured in the Facebook Messenger application on iOS. Step 1: Tap the three...

AdWeek News
Nov 14, 2018

Party in Cancun! MTV Revives Spring Break as Multiplatform Global Event in March
During the past two years as MTV president, Chris McCarthy has turned around the flagging network by reviving several of its most famous shows and brands, including Jersey Shore, TRL, The Real World, The Hills and Cribs. Now he's at it again, continuing the network's push into the live event space by bringing back MTV's...

AdWeek News
Nov 14, 2018

Video: Inside Adweek's 2018 Brand Genius Gala
On Nov. 7, Cipriani 25 Broadway hosted Adweek's annual Brand Genius event. NBC News anchor Stephanie Ruhle emceed a gala celebration of the most interesting and innovative brands of 2018, including Procter & Gamble, Google Cloud, Peloton, FX Networks and MarsWrigley. Serena Williams accepted the Brand Visionary award from last year's honoree, Anna Wintour, while...

AdWeek News
Nov 14, 2018

A Nurse Drove His Tundra Through the California Wildfires to Save Victims. So Toyota Is Replacing It
Toyota is replacing the Toyota Tundra truck of a nurse who destroyed his own trying to get his colleagues and patients to safety in the midst of the California wildfires. Last week, Allyn Pierce--a nurse who manages the intensive care unit at Adventist Health Feather River Hospital in Paradise, Calif., a town destroyed by the...

AdWeek News
Nov 14, 2018

How the Flyers Created Gritty, the Internet's Most Beloved Mascot
During a trip to the NHL All-Star game in 2017, the son of Flyers chief operating officer Shawn Tilger intently watched the antics of the mascot hockey game and afterward asked his father why the team didn't have a mascot (the Flyers were one of three teams not represented). When the Eagles won the Super...

AdWeek News
Nov 14, 2018

These 2 Chicago Streetwear Brands Found National Success By Keeping It Local
Streetwear is more than just a fashion statement. It's a culture, one that's exploded in recent years. Fueled by social media hype, in-the-know fans line up for hours to score T-shirts, sneakers or hoodies when their favorite streetwear brands launch new lines. A 2017 Piper Jaffray study found that apparel preferences among teens is shifting...

AdWeek News
Nov 13, 2018

For Production Company Summerjax, It's All About Trust and Collaboration
Manhattan Beach, Calif., neighbors Lauren Tanzer and Wimberly Meyer were having conversations about new motherhood and marketing in 2013 when they began cooking up a plan to disrupt the industry. Five years later, they're business partners at Summerjax, a full-service production company in Los Angeles that promises to serve as an extension of brands' in-house...

AdWeek News
Nov 13, 2018

Essie Became the Go-To Nail Polish Because of Queen Elizabeth


AdWeek News
Nov 13, 2018

The Funny or Die Creative Behind Monetizing Some of Your Favorite Viral Videos
It took Molly Smith a mere five days after graduating in 2013 from the University of Minnesota to pack up her life and head to Los Angeles in pursuit of her dream: working in the entertainment industry. First, she tried working in media as as head writer and associate producer of Ora.TV's online news show,...

AdWeek News
Nov 13, 2018

Adweek's Brand Genius Awards Celebrated the Best in Brand Building
On Nov. 7 in New York, Adweek held its Brand Genius Awards, which has stood as one of the industry's top honors for almost 30 years. Our senior editors crowned the prime examples of brand building in 10 major business categories. We profiled each recipient in this week's issue and honored them at the gala...

AdWeek News
Nov 13, 2018

Online Grocery Delivery Is Still Wildly Experimental
When you consider all of the available online grocery delivery options in the U.S., it's hard not to think grocers and platforms alike are throwing stuff against the wall to see what sticks. Sure, online grocery offers convenience for consumers who no longer have to physically go to the store, march up and down aisles...

AdWeek News
Nov 13, 2018

The 2018 Elections Were Packed With Memorable Ads. So Which Candidates Won?
There was something decidedly different about this year's wave of political ads. Traditional methods made way for compelling, breakthrough work that used digital storytelling to strong effect. First-time and underdog candidates especially disrupted not only the campaigning machine but how candidates connect with the public through their advertising. Longer-form spots, with more of a documentary...

AdWeek News
Nov 13, 2018

Class-Action Lawsuit Alleges Avon Discriminated Against Pregnant Women
A New York law firm has filed a class-action lawsuit on behalf of two former Avon employees alleging the beauty company practiced "systematic discrimination" against women "based on pregnancy, maternity and the rights of nursing mothers to pump breast milk at work." The suit, which was filed today in the United States District Court for...

AdWeek News
Nov 13, 2018

E-Cigarette Maker Juul Labs Is Shutting Down Its U.S. Facebook and Instagram Accounts
E-cigarette manufacturer Juul Labs responded to concerns expressed by Food and Drug Administration commissioner Scott Gottlieb by outlining several steps it is taking to keep its products out of the hands of underage users, including the shuttering of its social media accounts. The company said it will shut down its U.S.-based Facebook and Instagram accounts,...

AdWeek News
Nov 13, 2018

Facebook and Macy's Holiday Partnership Is a Testing Ground for Both Brands
Sometimes opposites attract and in the case of Macy's and Facebook, that tension is all part of the allure. The social media giant is partnering with the retailer to bring 100 small ecommerce businesses across the country to a pop-up area in nine different Macy's stores as an opportunity to bring the digital world into...

AdWeek News
Nov 13, 2018

How the Rise of D-to-C Brands Is Helping Digital Ad Spend Defy Gravity
Despite concerns over inventory quality and questions over trading practices, advertisers spent a record amount on digital media in the first half of 2018, with the rise of direct-to-consumer (d-to-c) brands and mobile commerce helping to spur spend to $49.5 billion. Advertiser spend on digital rose 23 percent from a year earlier and grew from...

AdWeek News
Nov 13, 2018

Binny Bansal Abruptly Resigns From Flipkart Following Investigation Into Misconduct
Binny Bansal, chief executive of Indian ecommerce platform Flipkart Group, resigned abruptly on Tuesday following an investigation into "an allegation of serious personal misconduct." This comes just six months after his fellow co-founder left the ecommerce company. And while details are sparse, it at the very least is not an ideal development for U.S. retail...

AdWeek News
Nov 13, 2018

An Ad Agency Is Making Alexa Apologize Hilariously to Cities That Didn't Get Amazon's HQ2
As residents of New York and Washington, D.C., bemoan the prices paid to bring Amazon's sprawling HQ2 facilities to their cities, many other cities are watching from the sidelines and wishing they'd made the cut. To help ease the pain of rejection, Austin ad agency McGarrah Jessee wrote custom breakup messages for Amazon's Alexa to...

AdWeek News
Nov 13, 2018

Who Were LinkedIn's 2018 Top Voices for Marketing and Social Media?
LinkedIn unveiled its 2018 Top Voices for Marketing and Social Media Tuesday. The professional network said it measured activity from September 2017 through mid-September of this year, factoring in engagement (including comments and reshares) with original content and relative follower growth. LinkedIn and Microsoft employees were excluded from the list. LinkedIn added that its Top...

AdWeek News
Nov 13, 2018

The DoJ Clears All Major Holding Companies in Production Investigation
All five agency holding companies subpoenaed by the Department of Justice as part of an investigation into video production and postproduction practices that began in 2016 now claim to have received information confirming that they have been cleared of any wrongdoing. This would appear to mark the conclusion of a case that stretched over nearly...

AdWeek News
Nov 13, 2018

LinkedIn Re-Created Its Company Pages Experience From Scratch
LinkedIn Company Pages are now LinkedIn Pages, and vice president of products Tomer Cohen said during a press briefing Tuesday that the pages experience has been rebuilt from scratch. LinkedIn Pages product lead Sparsh Agarwal said in a blog post that more than 2 million posts, videos and articles are generated by the professional network's...

AdWeek News
Nov 13, 2018

Amazon Chooses Northern Virginia and New York City for Its 2 New Satellite Offices
Amazon has ended its search for its new headquarters--but not without walking away with an immense trove of data about cities across the country and massive incentives. The final two locations for Amazon's new offices are Long Island City, a neighborhood in Queens, New York, directly across from Manhattan and National Landing in Arlington, Va.,...

AdWeek News
Nov 13, 2018

SodaStream Calls for an End to Plastic With a Singing Animated Turtle Who's Voiced by Rod Stewart
SodaStream has enlisted an animated turtle voiced by Sir Rod Stewart--who is also wearing what appears to be a toupe of straws shaped like Sir Rod Stewart's hair--as well as Game of Thrones' actor Thor Bjornsson to ask you to please stop using disposable plastic bottles for the sake of the planet and the life...

AdWeek News
Nov 13, 2018

Are Models the Original Influencers? Women Management Modeling Agency and InfluencerDB Think So
Before there were bloggers, Instagrammers, YouTubers or social media stars, there were models. And Women Management and InfluencerDB are betting the "original influencers" are still just as relevant today. In October, the two organizations--a legendary agency that counts models like Behati Prinsloo and Winnie Harlow among its roster, and a 2-year-old influencer marketing startup that...

AdWeek News
Nov 13, 2018

Facebook, Google and Twitter Formed Tech Together to Fight the Opioid Crisis
Facebook, Google and Twitter are working together to help battle opioid addiction. The three tech giants are teaming up in a new coalition, Tech Together to Fight the Opioid Crisis, which will be led by the Center for Safe Internet Pharmacies. The goal is to share best practices and collaborate on ways to address opioid...

AdWeek News
Nov 13, 2018

Ikea Shoppers Turn a Broken Elevator Into a Cozy Christmas Spot in This Charming Ad
Not many retailers would base an ad on the idea that you might get trapped indefinitely in one of its elevators. But then again, especially when it comes to advertising, there are no other brands like Ikea. Ikea's global marketing has been firing on all cylinders in recent years, and one of the best side...

AdWeek News
Nov 13, 2018

While Tempting, B-to-B Marketers Need to Approach Emerging Tech With Skepticism
Every year, the Gartner Hype Cycle for Emerging Technologies report serves as a useful reality check for marketers who are too often dazzled by shiny objects. This year, it came as no surprise that virtual reality, augmented reality and mixed reality (MR) were high on the list of technologies whose future relevance for businesses is...

AdWeek News
Nov 13, 2018

Winter Is Coming—and Then Game of Thrones Will Return to Our Screens Shortly After That in April
Prepare: The last battles over who will take the Iron Throne will play out when the final season of the HBO series debuts in April 2019. The six remaining episodes were teased by the network with a short video chronicling popular scenes from the series: HBO is launching a marketing campaign called "#ForTheThrone" centered around...

AdWeek News
Nov 13, 2018

Facebook: Here's How to Add Music to a Stories Post
Facebook recently introduced the ability for users to add music to their Facebook Stories posts. Our guide will show you how this works. Note: These screenshots were captured in the Facebook application on iOS. Step 1: Once you've captured a new photo or video, or imported a photo or video from your device into Stories,...

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