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AdWeek News
May 21, 2018

We're Magnetic Hires Director to Build Out Consumer Research and Insights Practice
Today, experiential agency We're Magnetic announced the promotion of managing director Jessica Reznick to president and the hiring of Rachel Saunders as global director of consumer research and insights. Both will be based in We're Magnetic's New York headquarters. The agency described Reznick as "a champion of diversity," being a founding member of Time's Up...

AdWeek News
May 21, 2018

How 3 New York Creatives Are Helping Give Students a Voice on Gun Control
Despite the marked rise in student activism in the wake of the Marjory Stoneman Douglas High School shooting, it can be easy for politicians to ignore students. After all, most of them aren't old enough to vote. Inspired by recent student activism, three New York creatives decided to create a project to help elevate the...

AdWeek News
May 21, 2018

American Express to Review Its Global Media Business After 20 Years With WPP
The world's second-largest credit card company, American Express, will soon launch its first worldwide media review in more than a decade, a spokesperson confirmed Friday. "We are evaluating the way we buy media globally," said AmEx vice president of public affairs Elizabeth Crosta. "With this evaluation, it is likely we will issue an RFP for...

AdWeek News
May 21, 2018

Brands Are Sponsoring Emergency Roof Tarps in Puerto Rico, Turning Paid Media Into ‘Aid Media'
The conditions in Puerto Rico may be out of the wider public eye, but many are still awaiting basic necessities, like shelter or power. Thousands of families in Puerto Rico are still awaiting FEMA tarps more than six months after Hurricane Maria made landfall. In response, the Outdoor Advertising Association of Puerto Rico (OAAPR) launched...

AdWeek News
May 20, 2018

Why Does the Internet Suck?
Ones and zeroes don't lie like humans do. The internet is a prime example of how an infallible technology butts up against the fallibility of man. So it is perhaps unsurprising that the internet, as it stands, is broken. There's a perverse logic here: The web fulfills the promise of a democratized media where anyone...

AdWeek News
May 20, 2018

Reviving a TV Series (Like Roseanne or Will & Grace) in a Few Not-So-Easy Steps
The strong ratings for this season's returns of Roseanne and Will & Grace have prompted several rivals to revive other past-hit shows. "Right now, a lot of people are rushing to say, 'Let's dust this off, let's remake that,'" says ABC Entertainment president Channing Dungey. Already set for next season are Murphy Brown, which will...

AdWeek News
May 20, 2018

8 Steps to Build a Voice Skill That Aligns With Your Brand's Vision
If you're a producer, designing a conversational experience for voice may lead you into uncharted territory. While we can't fully protect you from a few sleepless nights of quality assurance testing, these eight pointers may help you get to where you need to go with this new and burgeoning marketing tool. Start by identifying the...

AdWeek News
May 20, 2018

How Deadpool 2's Elaborate Campaign Transformed the Anti-Hero Into the Anti-Marketer
Candy, liquor, a convenience store chain, even frozen food, Deadpool has hawked it all with his usual grim self-awareness ahead of the May 18 release of the anti-hero's sequel film. Twentieth Century Fox, the studio behind Deadpool 2, developed an elaborate anti-marketing marketing campaign for the witty super-mercenary, played by Ryan Reynolds, that winks at...

AdWeek News
May 20, 2018

Infographic: Why ‘Transformists' Are the Demographic Brands Should Be Targeting
While millennials may be the hottest demographic for marketers to target, research by Insider Inc. and Digitas says they're not the most powerful influencers--and that we shouldn't be focusing so much on generations in the first place. A recent study identifies a new group of people cutting across age groups and backgrounds that brands should...

AdWeek News
May 20, 2018

The Death of the Global Chief Creative Officer
In March, JWT CEO Tamara Ingram wrote an all-staff memo to announce that she and other leaders were "reimagining the future" of the world's oldest ad agency. Its key take-away: This future would not include global chief creative officer Matt Eastwood or anyone else holding that title. Every day brings new reports of brands building...

AdWeek News
May 20, 2018

Inside Roseanne's Triumphant Return to TV
It only took a few moments for Disney-ABC's upfront presentation last Tuesday to morph into a full-blown Roseanne Barr lovefest. With the surprise breakout success of ABC's Roseanne revival less than two months earlier, the network felt as if it had won the lottery--ending up with the season's No. 1 entertainment show among adults 18-49...

AdWeek News
May 18, 2018

Infiniti Global Creative AOR 72andSunny Resigns Account After Less Than a Year
Just under one year after being named lead global creative agency of record for Nissan's luxury Infiniti brand, 72andSunny has officially resigned the business as of today, according to an all-staff email from CEO and partner Matt Jarvis. "72andSunny and Infiniti have agreed to part company," read the note, which went out this afternoon. "In...

AdWeek News
May 18, 2018

3 Ways Marketers Can Utilize Data-Driven Ad Spend in Upfronts
During last year's Upfronts, NBCUniversal put a $1 billion dollar stake in the ground on using granular data to buy TV ads. It placed $1 billion worth of inventory for sale using its Audience Symphony platform, which includes information from set-top boxes and third-party sources. This move gave advertisers the option to use non-Nielsen data...

AdWeek News
May 18, 2018

Video: What It Takes to Be a Media All-Star
Adweek's 2018 class of Media All-Stars have one thing in common: persistence. As we honored the top leaders of the media buying and planning community last night in Manhattan, we caught up with several of our honorees to chat about how they became leaders in their field, and what advice they have for those who...

AdWeek News
May 18, 2018

Video: What It Takes to Be a Media-All Star
Adweek's 2018 class of Media All-Stars have one thing in common: persistence. As we honored the top leaders of the media buying and planning community last night in Manhattan, we caught up with several of our honorees to chat about how they became leaders in their field, and what advice they have for those who...

AdWeek News
May 18, 2018

The Top 25 Cities to Live in If You Love Amazon
Los Angeles holds the dubious distinction of being the most polluted city in the U.S.--and having the most traffic congestion in the world. And, if you really love Amazon, it's where you really should be living. That's according to a report from packaging company Shorr, which looked at factors like the number of Prime Now...

AdWeek News
May 18, 2018

Here's the Story Behind Deadpool's Incredible Blu-ray Takeover at Walmart
When a display of Blu-rays, with each covered photobombed by Deadpool, popped up this week at Walmarts across the country, we had more questions that we had answers. Who had created this amazing in-store activation, and how did such a sweeping takeover--entailing new, customized cover sleeves for The Terminator, Predator, Office Space, Fight Club and...

AdWeek News
May 18, 2018

Adweek Celebrates the Media All-Stars That Are Transforming the Industry
After another long TV upfront, Adweek brought together some of the best and brightest media buyers and planners last night for our annual Media All-Stars event. Adweek editorial director James Cooper hosted the cocktail party held Thursday evening at Quantcast's office in Manhattan. Among the 2018 Media All-Stars attending were executive of the year and...

AdWeek News
May 18, 2018

From KFC's Kentucky Fine China to Gold Toilets, How Brands Are Celebrating the Royal Wedding
The royal wedding between Meghan Markle and Prince Harry is nearly upon us and brands are not missing their time to shine. Several companies are releasing limited edition tchotchkes, hashtags and other wedding-inspired products in anticipation of Saturday's nuptials and maximizing their media presence. KFC KFC has introduced a commemorative bucket in honor of the...

AdWeek News
May 18, 2018

How the VR Industry Isolated Its Users and Creators by Not Utilizing Existing Skill Sets
Live video, VR and AR have become ubiquitous in 2018, yet as a money manager-turned VR entrepreneur, I could not help but notice an unnerving roadblock in the VR space. The industry has been overthinking things and largely failing to remember K.I.S.S.: Keep it simple (and in the VR world, social), silly. It was the...

AdWeek News
May 18, 2018

Hail to The Hemperor, Lordly Mascot of New Belgium's ‘Dankest Ale in the World'
The Hemperor is a totally chill, regal-looking dude with a leafy crown, a statement necklace and a bushy mustache. He's the very definition of a benevolent ruler, presiding over a magical kingdom filled with fluffy woodland creatures, a talking sun and the dankest beer ever made. Book the first flight to this trippy place, you...

AdWeek News
May 18, 2018

The 5 Most Anticipated Shows of the New Fall Season
Another broadcast upfront week has come and gone, and now, the selling begins. After all the talk of reduced ad loads and increased ad solutions (JAZ Pods, CFlight, Eye Max, Omni-Channel), it really comes down to the shows. Were buyers interested? Will brands buy in? eMarketer predicts the 2018 upfront TV ad spend will grow...

AdWeek News
May 18, 2018

Why Amazon and Google's Global Share of the Smart Speaker Market Is on the Decline
Amazon and Google's grip on the voice-enabled device market is slipping, at least according to Strategy Analytics. In a new report, the analytics firm found Amazon shipped 4 million smart speakers in the first quarter of 2018, accounting for 43 percent of the 9.2 million units shipped globally. But it also means Amazon's global market...

AdWeek News
May 18, 2018

YouTube's Artist on the Rise Is Now a Monthly Program
YouTube added an Artist on the Rise feature to its Trending tab last year, and Friday, the Google-owned video site announced that it is expanding Artist on the Rise into a new monthly program. The Artist on the Rise Trending tab will continue to feature three songs from emerging artists every week, and the new...

AdWeek News
May 18, 2018

John Deere Selects EP Co as Agency of Record After a Review
John Deere named South Carolina agency EP Co (formerly Erwin Penland) as advertising agency of record for its consumer equipment business, following a review led by Hasan & Co. Incumbent GSD&M won creative and media agency of record duties for John Deere back in 2007. The brand moved media buying and planning responsibilities to WPP's Mindshare...

AdWeek News
May 18, 2018

How Digital Advertisers Are Adapting Habits to Reach Audiences That Prefer TV
Last month, Facebook launched a massive campaign to restore public confidence in the wake of its privacy crisis. Called "Here Together," the campaign stretches across TV networks and cinemas throughout the 50 largest markets in the U.S. In an age of shorter attention spans and commercials, Facebook is betting its reputation on 60-second spots. Ads...

AdWeek News
May 18, 2018

Facebook Is Opening a Pop-Up Store in New York for Its New VR Headset
In its most mainstream push yet to combine fashion and tech, Facebook is opening a pop-up shop for its new virtual reality headset. Today, in Manhattan's SoHo shopping district, the social media company will be letting visitors demo the Oculus Go. The device, which began shipping earlier this month during Facebook's annual developer conference, is...

AdWeek News
May 18, 2018

Alcohol-Free and Nutrient-Rich, This Beer Was Designed Specifically for Cancer Patients
Chemotherapy is a harsh treatment for many forms of cancer, including breast cancer, and can cause a wide range of painful or simply uncomfortably side effects that make recovery especially difficult. For women undergoing chemotherapy, proper nutrition is vital, but the treatment's effect on taste can make many foods and drinks unpalatable. Mamma HELP, A...

AdWeek News
May 18, 2018

Alcohol-Free and Nutrient-Rich, This Beer Was Designed Specifically for Cancer Survivors
Chemotherapy is a harsh treatment for many forms of cancer, including breast cancer, and can cause a wide range of painful or simply uncomfortably side effects that make recovery especially difficult. For women undergoing chemotherapy, proper nutrition is vital, but the treatment's effect on taste can make many foods and drinks unpalatable. Mamma HELP, A...

AdWeek News
May 18, 2018

LinkedIn: Here's How to Browse in Private Mode
By default, when you visit someone's LinkedIn profile (and you're also logged in on the platform), they'll be able to see your name, profile picture, LinkedIn headline, location and industry. If you don't want this information to be shared, LinkedIn allows you to browse in private mode, so that users won't be able to see...

AdWeek News
May 18, 2018

Why It's Primetime for Instagram Stories Ads
At its F8 annual developer conference earlier this month, Facebook indicated that the Stories-style format is more popular than News Feed, with 450 million people on WhatsApp and with 300 million on Instagram using the feature to view organic user- and brand-generated content every day. Facebook is investing heavily in Stories content solutions, even launching...

AdWeek News
May 18, 2018

New Research Shows Ads in Trustworthy Environments Are Becoming Significantly More Effective
You might've guessed that ad campaigns perform better when they're viewed in a high quality and trusted editorial environment. Now new research backs that up. The research was released by World Media Group, a collection of 10 international media brands, including Bloomberg Media Group, The Economist, Forbes, Fortune, National Geographic, The New York Times, The...

AdWeek News
May 18, 2018

Now Arby's Has a Font Too, and It's Called ‘Saucy AF'
Just be glad it's not made of meat. Arby's has joined one of brand marketing's hottest trends--custom font creation--and it's Saucy AF. As in, it's literally called Saucy AF. The brand announced the downloadable font this week via Twitter, urging fans, "Don't just play with your food--write with it." The typeface is created from all-caps...

AdWeek News
May 18, 2018

Female-Driven Hybrid Consultancy/Agency Verb to Handle Nielsen Work at Cannes
The convergence between agencies and consultancies continues with a new hybrid shop. Industry veterans Yadira Harrison and Shannon Simpson Jones, who previously worked on the Airbnb account at Civic Entertainment Group, have launched agency/consultancy Verb. The group will focus on integrated and experiential campaigns, brand partnerships and proprietary platforms for clients, including Amazon Web Services,...

AdWeek News
May 18, 2018

The Company Behind Netflix's ‘Rapture' Brings Production House Decon Under Its Roof
Mass Appeal, a self-described urban culture-focused media and entertainment company, is fully integrating its production partner Decon under its brand. The combined entity will operate as a single media, content and production hub. Mass Appeal first partnered with Decon in 2013, with the production house agreeing to help the media company on projects to reach...

AdWeek News
May 18, 2018

Call for Submissions: Help Adweek Find Its Brand Genius Class of 2018
For nearly three decades, Adweek's Brand Genius Awards have saluted the best and brightest minds in branding and marketing--but we need your help finding them. Do you work with a fearless marketer who bursts with ideas, breaks with convention and delivers measurable results? Then please introduce us. Nominating is easy. Using the fields below, tell...

AdWeek News
May 18, 2018

3 Ways Leading Brands Build Trust via Social Media
One of the biggest selling points of social media for brands is that it allows for the natural fostering of trust. For brands that operate in taboo/highly scrutinized industries like credit repair or pharmaceuticals, the value of social media can't be overstated. When you study certain industries, you'll notice that there are particularly warm connections...

AdWeek News
May 18, 2018

Sprint's Evelyn and Her Posse of Sarcastic Robots Are Back, and They're Sassier Than Ever
If you were annoyed that your kids picked up a rather rude taunt, like "you have a dumb face," after watching Sprint's Super Bowl LII commercial that followed a group of sarcastic robots trying to convince their creator to save money and ditch Verizon, just don't even turn on the TV. Because Sprint today released...

AdWeek News
May 18, 2018

Hewlett Packard Enterprise Wants to Help You Tame the IT Monster
The complexities of modern internet technology (IT) can make it seem like something of a monster, which is precisely how Publicis New York personifies IT in a new campaign for Hewlett Packard Enterprise. A 30-second spot opens with a voiceover explaining, "IT can grow out of control: disrupting business, taking on a life of its...

AdWeek News
May 18, 2018

The 10 Most Memorable Moments From 2018's Upfront Week
Another upfront week has come and gone, and while buyers had a more muted response than usual as the broadcast networks unveiled next season's slates, there was still plenty for them to talk about amidst all the onstage spinning and offstage drinking. Before the upfront negotiations begin, let's take one last look back at the...

AdWeek News
May 18, 2018

The Dapp Store Is Where You Can Satisfy All Your Decentralized App Needs
It's a big week for the internet. Decentralized app protocol Blockstack has unveiled an app store for decentralized apps that, naturally, are called dapps, making this arguably the world's first Dapp Store. Through the Dapp Store, consumers can access 150 dapps, including decentralized versions of popular apps like Stealthy, which is like a decentralized WhatsApp;...

AdWeek News
May 18, 2018

Twitter Expects Engagement to Soar During the 2018 FIFA World Cup Russia
Twitter only had native video on its platform for about six months when 2014 FIFA World Cup Brazil took place, but it's an entirely different ballgame for 2018 FIFA World Cup Russia. The tournament, which kicks off June 14 and runs through the crowning of a champion July 15, is already heating up the social...

AdWeek News
May 18, 2018

Gizmodo Media Group Is Starting a Dedicated Ecommerce Site
These days, it's not enough to be a publisher that just produces content--you also need a way to turn clicks into cash. It's a lesson that Gawker Media (now known as Gizmodo Media Group) learned in 2012 when it first started a daily deals digest, a stand-alone post that was eventually renamed Kinja Deals where...

AdWeek News
May 17, 2018

CBS Board Votes to Curb Redstones' Control
As expected, the CBS Corp. board of directors has voted to declare a dividend that could effectively reduce how much control National Amusements Inc. (NAI) has over the media network. The board vote late today was unanimous, and it came without the participation of vice chairman Shari Redstone. NAI, which is run by Sumner and...

AdWeek News
May 17, 2018

Facebook Revealed a Host of Updates to Its Ads Manager
Facebook detailed several updates that are coming to its Ads Manager, stressing efficiency, education and optimization. The social network will roll out an updated version of its ads reporting over the next month, which will include a feature that enables users to drag and drop metrics such as age, gender and placement and customize the...

AdWeek News
May 17, 2018

Instagram Users Can Now Share Posts From Their Feeds in Stories
Instagram users can now add posts from their feeds to their Stories in the form of stickers. The Facebook-owned photo- and video-sharing network had been testing the feature as early as February. Only posts from public accounts can be shared in this fashion, and Instagram said in a blog post announcing the feature's release that...

AdWeek News
May 17, 2018

Facebook Turns to Atlantic Council for ‘Eyes and Ears' During Future Elections
Non-partisan think tank and public policy group Atlantic Council is teaming up with Facebook to help prepare the social network for future elections. Facebook global politics and government outreach director Katie Harbath announced in a Newsroom post that the social network's security, policy and product teams will work closely with Atlantic Council's Digital Forensic Research...

AdWeek News
May 17, 2018

Cynthia Nixon Wants to #FixOurSubway With Her Latest Campaign Initiative
New Yorkers are infamous for their anger about a plethora of topics, but there's one unifying pain we all can grumble about together: the MTA. Gubernatorial candidate Cynthia Nixon is appealing to this ire with her #FixOurSubway campaign initiative, which is directed specifically at Gov. Andrew Cuomo. According to Nixon's campaign website: "The subway is...

AdWeek News
May 17, 2018

Cynthia Nixon Wants to #FixTheSubway With Her Latest Campaign Initiative
New Yorkers are infamous for their anger about a plethora of topics, but there's one unifying pain we all can grumble about together: the MTA. Gubernatorial candidate Cynthia Nixon is appealing to this ire with her #FixTheSubway campaign initiative, which is directed specifically at Gov. Andrew Cuomo. According to Nixon's campaign website: "The subway is...

AdWeek News
May 17, 2018

Heineken Is Conducting a Market-by-Market Review of Its Global Media Business
Global brewing conglomerate Heineken, currently the world's second-largest beer company, has been conducting a review of the media planning and buying business for its namesake brand around the world, according to multiple parties with direct knowledge of the matter. These sources told Adweek that Heineken calls the process a "presentation," but it more closely resembles...

AdWeek News
May 17, 2018

Facebook Stories Now Has 150 Million Daily Users, So Here Come the Ads
More than 150 million people are now viewing Facebook Stories every day, so now is a fine time for the social network to begin the process of monetizing them. Pointing out that Instagram Stories had roughly the same daily user total when testing of ads began in January 2017, Facebook revealed today that it is...

AdWeek News
May 17, 2018

Bloomberg's Cover Features a Portrait Created by AI, and … It's Something
The portrait on the new cover of Bloomberg Businessweek was created using artificial intelligence. Truly. Robbie Barrat taught computers how to paint and has been experimenting with different types of paintings (more of which you can see on his Twitter account). The software took more than two weeks to paint the portraits, which were featured...

AdWeek News
May 17, 2018

4 Steps That Will Make Your Company's Customers Into Superfans
Every business has the potential to create high-value superfan customers, but few take the time to employ the smart tactics necessary to do so. A superfan is a consumer who over-indexes in his or her affinity for a brand, team, entertainer or property, thereby increasing the chance he or she will advocate on its behalf....

AdWeek News
May 17, 2018

How 3 of the Darkest, Most Unexpected Ads Challenged Creatives to Step Up Their Game
Even when sitting in the sun, David Kolbusz is a man who appreciates darkness. Adweek sat down with the CCO of Droga5 London to talk about his favorite ads of all time, and Kolbusz was quick to name three campaigns and spots that, while considerably different, share an undercurrent of dark and surrealist humor. Check...

AdWeek News
May 17, 2018

Judge Sides With Redstones In Round One of CBS Lawsuit
A Delaware judge has denied CBS Corp.'s bid for a temporary restraining order as part of a lawsuit the network filed against controlling owner National Amusements Inc. (NAI) and its owners, Sumner Redstone and his daughter Shari Redstone. "We are pleased by the court's decision to deny CBS and its special committee's unprecedented motion to...

AdWeek News
May 17, 2018

A New Line of ‘Bittersweet' Ice Creams Commemorates the Crappy Year Mexico's Been Having
As 2018 rolls into summer, it's tempting to think that the world really did end in 2012 and we're all living in the hell we deserve. This sentiment is perhaps loudest in the United States, but Mexico's not doing so great, either. A series of rolling blackouts, a lackluster presidential election, and a looming World...

AdWeek News
May 17, 2018

Awkward Moments Are Celebrated in New Cerebral Palsy Foundation Campaign
There is no manual for how to live, and there are some awkward situations in life for which absolutely nothing could prepare you. An animated digital ad campaign from the Cerebral Palsy Foundation is drawing attention to the awkwardness sometimes surrounding disability with its "Awkward Moments" campaign. The social media campaign is a collaboration between...

AdWeek News
May 17, 2018

This Agency Mom Is Going to Cannes, and She's Taking Her Toddler With Her
With a big smile and a baby carrier strapped to her back, FCB Chicago senior copywriter Sarah Latz says she's ready for the 2018 Cannes Lions Festival. Typically, the essentials for Cannes include sunscreen (apply frequently), your portfolio (lots of bigwigs to impress) and aspirin (for the morning hangovers). But the most important item on...

AdWeek News
May 17, 2018

By Destroying Its Hotel and Casino, The Palms Ushers in a New Era in Its Latest Marketing Campaign
Say goodbye to the old Palms Casino Resort. It's time for a new era, complete with $620 million in hotel renovations and some seriously destructive behavior. A major marketing campaign, "From Dust to Gold," highlights a new look and feel for the iconic Las Vegas establishment through a series of five online brand films, a...

AdWeek News
May 17, 2018

HBO Might Have Accurately Envisioned the Future of the Internet
In Season 5 of Silicon Valley, which wrapped up May 13, Richard Hendricks, CEO of fictional startup Pied Piper, and his plucky band of misfits worked tirelessly to bring their new kind of internet, PiperNet, to market. But while the product itself isn't real--Pied Piper's website looks real enough--there are a number of players actually...

AdWeek News
May 17, 2018

Working Fervently Toward the Bottom Line Is Isolating Consumers. It's Time to Start Regaining Their Trust
Since 2013 when Edward Snowden released documents about the NSA's internal workings, the world has started to question the way their data is collected and used against them. Since then, findings by Pew Research Center show that 93 percent of adults believe it is important they can control who can get information about them, 90...

AdWeek News
May 17, 2018

In an Expected Move, Amazon Offers Exclusive Whole Foods Deals to Prime Members
It was only a matter of... Prime. Ten months after acquiring Whole Foods, Amazon announced exclusive savings to Prime members who shop in-store. Prime members can use the Whole Foods app (or set up to use their phone number at checkout) to access discounts like receiving "an additional 10 percent off sale items," deals on...

AdWeek News
May 17, 2018

YouTube Red Gets a Revamp—But It Comes at a Cost
YouTube is giving its subscription service a revamp, but dedicated YouTube fans will have to shell out a little extra cash. YouTube Red will relaunch as YouTube Premium, costing $2 more per month for new users, and the YouTube Music streaming service will be available for purchase separately. YouTube Red launched in 2015. Now, the...

AdWeek News
May 17, 2018

Instagram: Here's How to Share a Song or Album from Spotify to Stories
Instagram and Spotify recently launched the ability for users to share the songs and albums they're listening to on Spotify to their Instagram Stories. When a song or album is shared, followers can tap the post to listen to the song or album on Spotify themselves. Our guide will show you how this works. Note:...

AdWeek News
May 17, 2018

Facebook Users Were Sure to Apply Their BB Cream in April
Facebook users sought to put their best faces forward in April, as Facebook IQ's analysis of Topics to Watch for the month found that conversation about BB cream soared 10.2 times year over year and 1.1 times versus March. Talk about BB cream--and related terms CC cream, CoverGirl, concealer eye shadow, foundation, lip gloss, makeup,...

AdWeek News
May 17, 2018

Macy's Beautifully Captures the Transition From Winter Drab to Summer Chic
Spring has sprung in the great outdoors. But what about in your closet? Everything seems to come back to life at this time of year--flowers bloom, moods lighten, temperatures rise--and your wardrobe should follow suit, says a new Macy's ad that (through some nifty special effects) sheds heavy winter clothes and replaces them with summery...

AdWeek News
May 17, 2018

Maintaining Human Contact Throughout a Digital Customer Experience
"Speak with a representative." "Speak with a representative!" We've all had that customer-service moment where we're stuck in an automated loop of chaos, and all we want is to connect with a real (and if it's not asking too much, empathetic) human being to answer our question. The problem with engaging a digital brand or...

AdWeek News
May 17, 2018

The CW Expands to Sundays, Making Room for All 5 Superhero Shows and a Charmed Reboot
As The CW expands to Sundays this fall, the network has found space on its six-day schedule for all five of its superhero shows, as well as reboots of Charmed and Roswell. But the network is also preparing to say goodbye to a trio of series--Jane the Virgin, Crazy Ex-Girlfriend and iZombie--all of which will...

AdWeek News
May 17, 2018

How Facebook Is Marking Global Accessibility Awareness Day
A recent survey of Facebook users in 50 countries found that more than 30 percent of them experienced difficulty seeing, hearing, speaking, organizing thoughts, walking or grasping with their hands. On that note, the social network is marking Global Accessibility Awareness Day Thursday by teaming up with Google, Microsoft, Adobe and Oath to create an...

AdWeek News
May 17, 2018

Q&A: Havas CCO Jason Peterson Shares His Tips on Instagram Fame
His evocative black and white photos documenting his hometown of Chicago led to Instagram fame. This week, they went beyond his 1.1 million followers to take over New York's Times Square. Jason Peterson, the CCO and chairman of Havas Creative North America, might love advertising more than photography. But he claims his status as an...

AdWeek News
May 17, 2018

This Campaign Reminds Us How Much Time We All Waste on Social Media
How many hours a week do you spend on Facebook? Instagram? Twitter? More importantly, what sort of value do you really get from that time? According to a new campaign from Friends\TBWA of Bucharest, Romania, the answer is "very little." "Read Something Better" suggest that one's time may be better spent consuming something a bit...

AdWeek News
May 17, 2018

Glossier's Second Retail Store May Be It's Most Instagram-Friendly One Yet
These days, if consumers can't Instagram a store, it's almost not even worth going. The growing trend of digitally native brands opening stores with strong visual elements meant for Instagram continues with Glossier's second retail location. The store, located on Melrose Place in Los Angeles, includes a pink floor, pink shelf space, messages on mirrors...

AdWeek News
May 17, 2018

Glossier's Second Retail Store May Be Its Most Instagram-Friendly One Yet
These days, if consumers can't Instagram a store, it's almost not even worth going. The growing trend of digitally native brands opening stores with strong visual elements meant for Instagram continues with Glossier's second retail location. The store, located on Melrose Place in Los Angeles, includes a pink floor, pink shelf space, messages on mirrors...

AdWeek News
May 17, 2018

Old Dog Gets a New Home in Coldwell Banker's Adorable New Ad
Puppies may be cute, but old dogs need homes, too. And that's exactly what makes Siltanen & Partners' new spot for Coldwell Banker so touching. The spot opens on a real estate agent and a volunteer at the company's annual "Homes for Dogs Project" event as the volunteer explains that older dogs have a harder...

AdWeek News
May 17, 2018

CBS Uses Its Upfront to Woo Ad Buyers and Troll Majority Owner Shari Redstone
There hasn't been all that much for buyers to get excited about during this sluggish broadcast upfront week--at least, not until CBS Corp. chairman and CEO Leslie Moonves appeared onstage during Wednesday's annual event at Carnegie Hall. As he appeared two days after CBS Corp. filed suit against its majority owners Sumner and Shari Redstone...

AdWeek News
May 17, 2018

What These Stars Are Most Excited to See at the Upfronts
As the 2018 upfronts week draws to a close, we caught up with some of the stars whose shows are being pitched to advertisers. NBCUniversal, which includes networks ranging from NBC to Telemundo to E!, Bravo, MSNBC and CNBC, brought its stars out to the red carpet early Monday morning, which was too early for...

AdWeek News
May 17, 2018

Vogue's ‘Less Cheeky' Met Gala Coverage Garnered Record YouTube Subscribers
There are always difficulties covering the Met Gala--high security, the small number of people allowed to create content from the inside and of, course, covering the theme properly. "It was important that we plan content that was respectful," said Sally Singer, the creative digital director of Vogue. With the theme, "Heavenly Bodies," the Vogue team...

AdWeek News
May 17, 2018

Fandango Expands, Creating a Prop Shop With $25,000 Jurassic Park Dinosaurs
Once just a website where movie lovers could find the show times for the latest flicks, Fandango is further expanding its FanShop to include a new Prop Shop that's filled with replicas from the upcoming Jurassic Park film. And that means fans can immerse themselves in the movie with a $25,000 Indominus Rex head or...

AdWeek News
May 17, 2018

These Subway Ads Were Rejected by the MTA for Being Too Sexual
Unbound, a female-focused sexual wellness company that sells sex toys, among other products, had its first subway campaign rejected by the Metropolitan Transportation Authority (MTA), which operates the New York City subway system, and Outfront Media for allegedly being too sexual. The MTA cited the following clauses when speaking with Unbound about its proposed subway...

AdWeek News
May 16, 2018

Jack Dorsey Says the Internet Should Have Its Own Native Currency
Jack Dorsey thinks the internet should have its own currency. According to the CEO of Twitter and Square, a digital currency that's universal in nature could benefit both consumers and companies in the ever-evolving world of online payments. "The internet deserves its own currency," Dorsey said today at the Consensus blockchain and cryptocurrency conference New...

AdWeek News
May 16, 2018

Facebook Rolled Out Dynamic Ads for Lead Generation for Auto Dealers
Facebook looked to jump-start the automotive industry last November when it introduced dynamic ads and lead ads for auto, and Wednesday, the social network combined the two. In a Facebook Business post, the social network announced the availability of dynamic ads for lead generation, which enable auto dealers to combine their vehicle catalogs with lead-generation...

AdWeek News
May 16, 2018

TBWA Teamed Up With YouTube Influencer Jacques Slade to Raise Awareness of Modern Slavery
TBWA\Chiat\Day New York worked with Thomson Reuters Foundation on a campaign utilizing the popularity of "unboxing" videos to educate viewers about the reality of an issue they probably associate with the long-distant past: slavery. The agency worked with Jacques Slade, a YouTube influencer whose sneaker videos regularly generate over 1.5 million views, on a video...

AdWeek News
May 16, 2018

Google Maps Gets More Social
Navigating the world became a whole lot easier 13 years ago, when Google launched Google Maps. Within two years, Google started to make Google Maps a social experience by allowing users to post reviews of local businesses. Not only could users find businesses on Google Maps, but they could also leave public ratings and reviews....

AdWeek News
May 16, 2018

Vice Media Will Show How Companies Go Environmentally Friendly in New Partnership
Overture, an organization that brings together companies to advocate for global humanitarian issues, and Vice Media announced a new partnership to create a series of videos spotlighting companies that are pursuing healthier products or products that are better for the environment. Vice Media will create and distribute the videos after Overture identifies the companies making...

AdWeek News
May 16, 2018

Accenture's MXM Hires Publicis Groupe Vet as Creative Operations Director
Meredith Xcelerated Marketing (MXM), the New York-based digital agency that was acquired by Accenture Interactive this March, welcomed former Publicis executive Bill Hughes as creative operations director. In the position, Hughes will be responsible for all aspects of the agency's creative operations, including talent acquisition, management and retention, while reporting to CCO Roald van Wyk...

AdWeek News
May 16, 2018

Why Conan O'Brien Says He's ‘the Most Excited and Energized' He's Ever Been
At the start of her 2018 pitch to advertisers, Turner president of ad sales Donna Speciale promised, "Today will be different; it has to be." And while the upfront did include some return bits--"This is the third year we've been together," CNN host Anderson Cooper said to Conan O'Brien and Shaquille O'Neill. "Always fresh ideas...

AdWeek News
May 16, 2018

Axe Clarifies Much-Discussed Lyric From Recent Campaign: It Does Not Say ‘Suck My Balls'
For the first time in recorded history, something positive (or at least mildly amusing) has emerged from the rancid sewer that is the YouTube comments section. Earlier this year, Axe and its creative agency 72andSunny Amsterdam released a 15-second spot promoting the brand's Gold Body Spray line. Beyond the merits of the work itself, backing...

AdWeek News
May 16, 2018

Stoli Taps Composer Hans Zimmer to Evoke Boldness With a Sonic-Driven Campaign
Vodka makes everything a little bit louder, and Stoli is capitalizing on that with its new sonic-driven campaign. In collaboration with agency Fred & Farid, Stoli launched a new global advertising campaign featuring Oscar-winning composer Hans Zimmer and his collaborator, Emmy- and BAFTA-nominated Lorne Balfe, as well as Oscar-nominated cinematographer Rachel Morrison. The spot also...

AdWeek News
May 16, 2018

Facebook Is Releasing 3 Features to Make Its Stories Easier to Use
Facebook announced three new features that are coming to Facebook Stories, initially launching in India and then going global shortly thereafter. Photos and videos captured via Facebook Camera will soon be able to be saved to people's Facebook accounts so that those with limited space on their devices don't have to delete that content. Those...

AdWeek News
May 16, 2018

It's Time for Brands to Stop Complaining About Privacy Issues and Take an Active Role in Creating a Solution
Facebook's ongoing collision with any remaining societal expectations of privacy has lit the world on fire with heated debate. As noted by The New York Times columnist Kevin Roose in his recent column, "Facebook is complicated. That shouldn't stop lawmakers.," without a clear understanding of Facebook's business model or the technical framework underpinning it, Congress...

AdWeek News
May 16, 2018

These Agency Creatives Made an A-to-Z Sexual Harassment Guidebook for the #MeToo Era
This week, the ad industry took tentative steps toward addressing sexual harassment within its ranks, as Time's Up Advertising held 14 meetings across the U.S. and Canada. During the Facebook livestream, leaders of the group described it as "a call to action" and said individual agencies would be left to develop their own specific solutions....

AdWeek News
May 16, 2018

Hitchcock Muse Tippi Hedren Plays a Majestic Fortune Teller in Gucci's New Ad Campaign
Tippi Hedren is back! Not that she ever went away since her days as an actress in Hitchcock's Marnie and The Birds, but her most recent work is as the star in Gucci's advertising campaign for its new line of timepieces and jewelry. In the 90-second film Hedren, 88, plays a wise, well-dressed fortune teller...

AdWeek News
May 16, 2018

Twitter Is Ready for Ramadan
The Ramadan holiday for Muslims began Tuesday night and will run through Thursday, June 14, and Twitter brought back its popular hashtag-triggered emojis. Twitter's redesigned crescent moon emoji will be added to tweets that contain the following hashtags: The social network also brought back two special emojis that debuted last year: a date with a...

AdWeek News
May 16, 2018

This May Be the Simplest Ad That's Ever Saved Lives
Not every life-saving ad campaign has to rely on complicated new technology or emotional pleas for awareness. In this case, all it took was a piece of paper. Grey Group Poland recently brought together the nation's largest retailers and the Polish National Fire Department to distribute a flier that looked like almost any other ad...

AdWeek News
May 16, 2018

David's Bridal Names January Digital Its Agency of Record
David's Bridal named January Digital its new digital agency of record following a review launched in October. The New York-based indie shop, describing itself as a data-led, full-funnel agency and in-house consulting firm, will handle paid search, product listing ads, display media, programmatic media buying and paid social media in the U.S. The appointment comes...

AdWeek News
May 16, 2018

My Secret to Not Aging Out of the Advertising Industry? Adjust Your Perspective
I recently moderated a panel discussion of creative directors from several ad agencies at an industry conference when a difficult but important questions arose: How old is too old for the ad game? No one on the panel came up with a credible answer, but it certainly got everyone thinking about an issue that our...

AdWeek News
May 16, 2018

Joe Biden Says ‘Fear Is No Excuse' for Not Confronting Peers About Sexual Assault
Mekanism's latest "It's On Us" PSA acknowledges that it can be difficult to call out sexual assault--but it's also crucially important. "Three Dots" focuses on a group text among friends after a drunken party. "Everyone still with us?" one of the friends asks, to which another replies, "Not sure Mike's girl is." It soon becomes...

AdWeek News
May 16, 2018

Design Army's Visual Refresh of the Hong Kong Ballet Takes a Leap Into a Surrealist Dreamland
Design Army's just given the Hong Kong Ballet, Asia's premier ballet company, a visual refresh. Led by Septime Webre, formerly of the Washington Ballet, the "Never Stand Still" redesign stars dancers from the company's 2018/2019 season, shot throughout the city of Hong Kong. But you've never seen Hong Kong like this--its temples and well-known eateries...

AdWeek News
May 16, 2018

Foursquare Is Trying to Save Net Neutrality Using Location Data
With Congress' net neutrality vote looming, a last-ditch ad campaign is using location data to guess the savviest constituents of the handful of Senators considered most likely to flip on the issue. Spearheaded by tech companies Foursquare, Shutterstock, Tinder, Vimeo and Warby Parker, the mobile ads target five states--Colorado, Nevada, Louisiana, Alaska and Florida. The...

AdWeek News
May 16, 2018

How Personalizing Voice Skills Can Give Your Brand a Digital Boost
We've heard the hype. We've seen the commercials. It's hard to turn around and not hear the hype around voice skill devices. Whether it's Amazon's Echo family with its "ask Alexa" functionality or the Google Home Devices that are powered by the phrase "Hey Google," it's tough for marketers or agencies to go far without...

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