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AdWeek News
Nov 11, 2025

Overnight Cable News Ratings, Nov. 3-6: Fox News Wins Election Night
CNN was the top network in the Adults 25-54 demo during election night.

AdWeek News
Nov 11, 2025

ElevenLabs Launches Marketplace for AI-Generated Celebrity Voices, Adds Matthew McConaughey as Investor
The marketplace sells AI generated voices of figures including Maya Angelou and Mark Twain, and lets artists sell AI versions of their own voices

AdWeek News
Nov 11, 2025

The Worst Ad of the Year
Rarely in the annals of modern advertising has such a poorly-made ad, for such a big brand, been the recipient of such a huge global media budget.

AdWeek News
Nov 11, 2025

Kellanova's Louise Cotterill on the True Value of Clean Room Data
Driving sales impact and cultural change with ethical data policies.

AdWeek News
Nov 11, 2025

Amazon's Ads Agent Is Here, Alongside a New Ads Interface
At its annual UnBoxed event, the retail giant unveiled new AI ad tools and a centralized hub called Campaign Manager

AdWeek News
Nov 11, 2025

Amazon's New Ads Agent Makes Its Marketing Cloud More Accessible
Amazon is making it easier for advertisers to play around in its massive database of consumer data. The ecommerce giant today announced Ads Agent, a new generative AI-powered chatbot within […]

AdWeek News
Nov 11, 2025

Delish Launches Recipe App Ahead of Holiday Season
The product underscores how publishers are turning to utility-oriented apps to diversify their reach amid traffic disruptions.

AdWeek News
Nov 11, 2025

X Games Gets a Monster Boost With Historic Sponsorship Deal
Monster Energy signed a landmark three-year deal with X Games.

AdWeek News
Nov 11, 2025

Amazon Casts Benedict Cumberbatch to Turn Absurd Reviews into Theater
Amazon enlisted Benedict Cumberbatch to deliver dramatic readings of its most absurd customer reviews for the second chapter of its "Five Star Theater" campaign.

AdWeek News
Nov 11, 2025

Warner Bros. Discovery's M&A Madness
WBD has hung a 'for-sale' sign, and potential buyers are circling.

AdWeek News
Nov 10, 2025

IPG Revenues Drop in Last Earnings Report as a Public Company
The holding company forwent a call with investors ahead of its acquisition by Omnicom, expected to close this month

AdWeek News
Nov 10, 2025

Paramount CEO Focused on ‘Building' and ‘Transforming' Amid WBD M&A Rumors
Paramount CEO David Ellison spoke at the company's first post-merger earnings.

AdWeek News
Nov 10, 2025

Life360 Acquires Nativo for $120 Million to Expand Its Advertising Ambitions
The deal is expected to close in January.

AdWeek News
Nov 10, 2025

Brandweek Threw the Doors Open—and Marketers Stepped Through
"Do not punish your team for suggesting doors that would violate existing doors. Look for opportunities to be collaborative and creative." This simple advice from podcaster Jonathan Fields, which he […]

AdWeek News
Nov 10, 2025

BRANDWEEK: Ludacris and Tony Ressler Say Atlanta's Brand Deserves More Hype
At ADWEEK's Brandweek conference in Atlanta, the music icon Ludacris and Tony Ressler, Atlanta Hawks owner and executive chairman of Ares Management Corporation, spoke with ADWEEK CEO Will Lee about the city's underappreciated business potential.

AdWeek News
Nov 10, 2025

A Future-proof Media Plan
This post was created in partnership with dentsu From shrinking attention spans to an endless stream of mass-scale channels, today's brands must maneuver through an ever-evolving media landscape. A Brandweek […]

AdWeek News
Nov 10, 2025

Using AI to Move From Predictive to Proactive
This post was created in partnership with Treasure Data In a moment when AI holds the promise of instant, always-on personalization, marketers are racing to deliver relevant, responsive experiences in […]

AdWeek News
Nov 10, 2025

Index Exchange Sues Google Over Ad Auctions Practices, Joining Ballooning Coalition of Publishers, SSPs
The supply-side platform has joined an expanding roster of publishers and tech platforms suing Google over allegedly anti-competitive ad practices.

AdWeek News
Nov 10, 2025

CNN Teams With T-Mobile for News Coverage and Ad Opportunity
This is T-Mobile's second major partnership with a news operation recently.

AdWeek News
Nov 10, 2025

Getting Human-driven, AI-assisted Marketing Right
This post was created in partnership with HubSpot Marketing is undergoing one of its most dramatic shifts in decades. As AI upends traditional discovery channels and rewrites the rules of […]

AdWeek News
Nov 10, 2025

How Deep Learning Is Teaching Marketers to Think Smarter
This post was created in partnership with Cognitiv In marketing, AI is most broadly known for developing creative assets and saving teams valuable time. But given the wealth of available […]

AdWeek News
Nov 10, 2025

The New AI Reality Check
This post was created in partnership with OMD In an era where AI can accelerate entire workflows in seconds, the pressure to integrate the technology is omnipresent. But brands are […]

AdWeek News
Nov 10, 2025

How Performance Marketing Enhances Value and Growth for the CPG Industry
This post was created in partnership with Ibotta Real-time data and AI are transforming the grocery aisle. How? Brands must deliver the right offer to the right shopper at exactly […]

AdWeek News
Nov 10, 2025

TikTok Launches Podcast Network with iHeartMedia
The social giant is breaking into podcasting with a creator-driven network powered by iHeart's massive audio reach.

AdWeek News
Nov 10, 2025

Yahoo DSP Airs First-Ever CTV Ad Campaign, Starring Troy Hawke
The campaign, created in partnership with Conscious Minds, brings a sense of comedic levity to the increasingly heated DSP space.

AdWeek News
Nov 10, 2025

Amazon Launches Location-Based Interactive Prime Video Ads
Restaurants, insurance companies, and auto dealerships can zero in on potential customers.

AdWeek News
Nov 10, 2025

Disney's Holiday Ad Channels Childhood Wonder and Imagination
Taika Waititi directs Disney's magical holiday ad about a girl's doodle coming to life.

AdWeek News
Nov 10, 2025

EXCLUSIVE: Reddit Unveils Interactive Ad Format, Piloted by Paramount
Reddit debuts a new interactive ad format that lets brands build custom, participatory experiences—as the platform, buoyed by surging ad spend, positions itself as a creative playground for advertisers seeking deeper engagement and broader reach.

AdWeek News
Nov 09, 2025

KFC Goes Full Hero Mode for Stranger Things' Last Ride
An ad from KFC and Mother shows the chain's employees risking their lives to deliver food to the people of Hawkins, Indiana.

AdWeek News
Nov 07, 2025

Streaming Ratings, Week of Oct. 6: Netflix's Monster Remains in First
Netflix had five titles in the chart.

AdWeek News
Nov 07, 2025

Ticker: GMA Celebrates 50th Anniversary With On-Air Reunion
CBS News received the most honors at the 2025 Walter Cronkite Awards.

AdWeek News
Nov 07, 2025

How Top Brands Turn Local Connection Into National Reach
This post was created in partnership with the Atlanta Journal-Constitution Key takeaways  From neighborhood activations to citywide movements, today's most resonant brands are proving that community is the ultimate growth […]

AdWeek News
Nov 07, 2025

What ‘Full Funnel' Really Means for Today's Brands
This post was created in partnership with SmartCommerce  Key takeaways In this omnichannel era, marketing has been thrown for a loop. Customers may still need multiple touchpoints to move from […]

AdWeek News
Nov 07, 2025

Growth Belongs to the Brands That Lean Into Tension
This post was created in partnership with Kantar When you consider the top brands that have had staying power over the last few decades, one of the common threads between […]

AdWeek News
Nov 07, 2025

How Heritage Brands Are Reinventing Their Marketing Playbooks to Embrace Creators
This post was created in partnership with Collectively For many heritage brands, trust has been built over decades. These brands have proved their worth, and in many ways, have built […]

AdWeek News
Nov 07, 2025

If Brand Reach Is a Numbers Game, TV Is King
This post was created in partnership with Marketing Architects TV can still offer the best bang for your brand-building buck when it comes to broad reach. But what's the point […]

AdWeek News
Nov 07, 2025

How Collabs Keep Johnnie Walker Moving Forward
This post was created in partnership with Johnnie Walker Maintaining relevance today requires more than great products; it demands showing up in market with creativity, intention, and the right partners. […]

AdWeek News
Nov 07, 2025

What Happens When Brands Treat Creators as Full-funnel Partners
This post was created in partnership with OMD For years, creators were treated as a top-of-funnel, short-term play—a 24-hour hype cycle. But as the creator economy matures, brands want to […]

AdWeek News
Nov 07, 2025

ADWEEK Creativity Advantage: Some Brands Are Capitalizing on Consumers' AI Anxieties, Others Are Redirecting It
AI brands are seeking emotional connection, while consumer brands are using anti-AI sentiment to promote their own authenticity.

AdWeek News
Nov 07, 2025

The Holiday Ads Worth Watching in 2025
ADWEEK rounds up notable holiday ads from Gap, Target, Walmart, and more

AdWeek News
Nov 07, 2025

Week of Oct. 27 Evening News Ratings: World News Tonight Reaches New Highs in Demo
And Nightly News has its largest audience since March.

AdWeek News
Nov 07, 2025

Inside BravoCon's Wicked Changes After Two-Year Wait
After skipping 2024, NBCUniversal's fan fest returns with more brands, stars, and streaming.

AdWeek News
Nov 07, 2025

Week of Oct. 27 Morning News Ratings: Today Captures Top Spot in Total Viewers
It broke GMA's four-week win streak.

AdWeek News
Nov 07, 2025

BRANDWEEK: CNN's Surgeon-Journalist Dr. Sanjay Gupta Is in Pursuit of Truth in Media
Sanjay Gupta, CNN's chief medical correspondent, is not your average journalist. He's also a brain surgeon, a professor of neurosurgery, and a former White House fellow.  Through his deep expertise […]

AdWeek News
Nov 06, 2025

The Trade Desk Posts Q3 Gains With 85% of Clients Now on Kokai
It seems as if clients are finally listening to the Trade Desk's messaging around its Kokai user interface. After a great deal of friction, 85% of clients are now using it.

AdWeek News
Nov 06, 2025

BRANDWEEK: How Catalyst Brands Is Revamping Retail Marketing for Legacy Brands
Execs break down strategies for JCPenney, Eddie Bauer, and Brooks Brothers.

AdWeek News
Nov 06, 2025

Google Analytics Adds Cross-Channel Budgeting Tools for Marketers
New planning features are designed to help marketers optimize ad spend for specific revenue, conversion, and revenue targets.

AdWeek News
Nov 06, 2025

BRANDWEEK: How Stanley 1913's C-Suite Duo Keeps Its Viral Momentum Going
Stanley's chief product and brand officers help vet new partnerships.

AdWeek News
Nov 06, 2025

ADWEEK Agencies Advantage: Long-term Volatility Is Pushing Brands to Rethink Partnerships
ADWEEK Advantage is part of a new series where every month, our top editors interpret what happened in each vertical, and what it means for the future. In October, the […]

AdWeek News
Nov 06, 2025

BRANDWEEK: Kat Cole Almost Said No to AG1. Now She's Defining Its Next Chapter
From kitchen cabinet chaos to category-defining CEO, Kat Cole has transformed AG1.

AdWeek News
Nov 06, 2025

BRANDWEEK: How Build-A-Bear Won Over Skeptical Investors
Sharon Price John shares how the toy retailer proved its business model and expanded its fanbase.

AdWeek News
Nov 06, 2025

BRANDWEEK: How a Lack of KPop Demon Hunters Toys Gave Netflix a Golden Opportunity
Netflix's CMO says the streamer pitched partners three years ago and 'nobody answered.'

AdWeek News
Nov 06, 2025

ESPN to Discontinue ESPN Bet Amid DraftKings Partnership
ESPN Bet will cease to exist starting Dec. 1.

AdWeek News
Nov 06, 2025

Google Is Helping WPP Build Websites That Show Up on All AI Search Engines
WPP deepens $400 million partnership with tech giant.

AdWeek News
Nov 06, 2025

Here Are the Cable News Ratings for October 2025
MSNBC was the only network to grow in primetime across total viewers and the Adults 25-54 demo.

AdWeek News
Nov 06, 2025

AI Pivot Drives Q3 Growth At Stagwell, Despite Advocacy Pullback
Stagwell reported 6% net revenue growth in the third quarter of 2025, led by double-digit gains in its non-advocacy businesses and stronger profit margins as it shifts its focus from […]

AdWeek News
Nov 06, 2025

TechMagic: OpenAI's $38B Deal, Hinton's AI Shift, a Fake Friends Episode, and Gaming in KSA
Plus, Melissa Tony Stires and Janna Salokangas of Mia, AI, TED Next and The Female Quotient's AI Summit.

AdWeek News
Nov 06, 2025

WBD CEO Says Company Has ‘Active Process Underway' Amid Sale Reports
WBD is exploring multiple options, including its planned split or a potential sale.

AdWeek News
Nov 06, 2025

AI Shopping Is Here but Brands and Retailers Are Still on the Sidelines
As AI assistants like ChatGPT and Perplexity push shopping, brands are concerned about data but risk being left out.

AdWeek News
Nov 06, 2025

Flywheel's New Reporting Metric Lets Brands Visualize Amazon Customer Data
The Omnicom agency is aiming to help advertisers move beyond return on ad spend.

AdWeek News
Nov 05, 2025

‘You Have to Jump': The Atlanta Journal-Constitution Is Betting Its Future on Digital
CEO Andrew Morse is phasing out print, launching new franchises, and rebranding Atlanta's newspaper as a modern media company.

AdWeek News
Nov 05, 2025

BRANDWEEK: NASCAR Legend Jimmie Johnson Will Un-Retire in 2026: ‘Massive Opportunity'
Retired NASCAR icon Jimmie Johnson will return to racing in 2026, he announced at ADWEEK's Brandweek conference.

AdWeek News
Nov 05, 2025

NASCAR Legend Jimmie Johnson Will Un-Retire in 2026: ‘Massive Opportunity'
Retired NASCAR icon Jimmie Johnson will return to racing in 2026, he announced at ADWEEK's Brandweek conference.

AdWeek News
Nov 05, 2025

BRANDWEEK: How Yahoo, Delta and Peanuts Turned Milestone Anniversaries Into Brand Revivals
From Super Bowl stunts to century-old planes, these brands reveal how to evolve without losing their soul.

AdWeek News
Nov 05, 2025

BRANDWEEK: Jermaine Dupri on What Marketers Can Learn From Music
The So So Def Recordings founder told audiences that to move culture, brands need to listen first.

AdWeek News
Nov 05, 2025

BRANDWEEK: Why Wyclef Jean and Jaeson Ma Are Building an Artist-Centric Alternative to Big Streaming Platforms
OpenWav lets musicians connect with and benefit from their relationship to fans.

AdWeek News
Nov 05, 2025

BRANDWEEK: Atlanta Hawks CEO Steve Koonin Connected the Team With the City
Koonin has sought to redefine the game-day experience at State Farm Arena when the Atlanta Hawks play.

AdWeek News
Nov 05, 2025

BRANDWEEK: Why Betting on Women's Sports Pays Off for Brands
The team behind Always Alpha showcases the opportunity in women's sports

AdWeek News
Nov 05, 2025

BRANDWEEK: The New Way Reebok and the Atlanta Dream Are Shaping Athlete Brand Deals
Brands are shifting from endorsements to equity, turning athlete-led partnerships into community engines that drive trust and cultural capital.

AdWeek News
Nov 05, 2025

BRANDWEEK: How to Score Texas-Sized Wins With YouTube, From Universities to Candy Brands
Joyride and Texas A&M shared their very different brand building strategies driving success on YouTube.

AdWeek News
Nov 05, 2025

BRANDWEEK: Elizabeth Banks Wants to Flip Wine Culture Upside Down (and Put It In a Can)
The actor, who is part owner and chief creative at Archer Roose Wines, wants casual, canned wines to be standard fare at every stadium and bar.

AdWeek News
Nov 05, 2025

MSNBC Unveils New Studios and Marketing Campaign for MS NOW Rebrand
The marketing campaign, dubbed 'We the People,' is meant to affirm MS NOW's journalistic mission.

AdWeek News
Nov 05, 2025

Netflix Releases New Ad Tier Metric, Says It Reaches 190 Million Monthly Active Viewers
Netflix releases new metric for measuring ad tier.

AdWeek News
Nov 05, 2025

Turning Texas A&M Into a National Brand With CMO Ethan Braden
Why universities must think like modern brands.

AdWeek News
Nov 05, 2025

VML Global President Mel Edwards to Retire After More Than Three Decades in Advertising
VML global president Mel Edwards will retire in spring 2026 after more than three decades at WPP, closing a defining chapter in the network's creative evolution as the agency continues its post-merger transformation under CEO Jon Cook.

AdWeek News
Nov 05, 2025

BRANDWEEK: Liquid Death's Sales Secret Isn't Comedy, It's a Ruthless Media Strategy
Liquid Death's challenge, like many CPGs, is connecting its media investment to store sales quickly.

AdWeek News
Nov 05, 2025

Spotify's ‘Tunetorials' Is a Sonic Leap in B2B Marketing
Spotify's 'Tunetorials' campaign turns marketing into music and proves even business education can groove.

AdWeek News
Nov 05, 2025

AB InBev's Global CMO on Building Megabrands and a Marketing ‘Justice League'
From the Winter Olympics to a Netflix deal, Marcel Marcondes has big plans for AB InBev.

AdWeek News
Nov 05, 2025

Lego's Holiday Ad Diverts a Tween from His Phone to Play
Lego's holiday ad features an army of minifigures reminding a 12-year-old of the joy of play.

AdWeek News
Nov 05, 2025

Madin Agency's Jamieson Maunder Is Hooked on Deep Sea Fishing
Madin Agency partner and CCO Jamieson Maunder turned his love of fishing into a deep sea charter.

AdWeek News
Nov 05, 2025

How HBO Floated Pennywise Into Reality for a Killer Marketing Campaign
IT: Welcome to Derry didn't clown around with a worldwide red balloon stunt.

AdWeek News
Nov 05, 2025

Dynamo, One Year In, Doubles Revenue Expectations With YouTube-First Strategy
The media startup from Nicholas Carlson has bet on high-quality, creator-style video with sponsorship from enterprise brands.

AdWeek News
Nov 04, 2025

Let Compound Creativity Work Its Advertising Magic During the Holidays
Why Amazon is smart to re-gift 'Joy Ride' two years after its debut.

AdWeek News
Nov 04, 2025

The Smartest Holiday Move Amazon Made Was Doing Nothing New
Why Amazon is smart to re-gift 'Joy Ride' two years after its debut.

AdWeek News
Nov 04, 2025

EXCLUSIVE: Publicis Named Media AOR for Unilever's Ice Cream Spin-Off
The Magnum Ice Cream Co. will start trading next month.

AdWeek News
Nov 04, 2025

How the News Networks Will Cover the 2025 Elections
Here is TVNewser's roundup of Election Night coverage.

AdWeek News
Nov 04, 2025

BRANDWEEK: ‘The Biggest Enemy Is Boring:' American Eagle CMO Argues for Unapologetic Marketing
Craig Brommers discusses Sydney Sweeney and the apparel brand's ongoing strategy.

AdWeek News
Nov 04, 2025

BRANDWEEK: Why Brooklyn Beckham Didn't Put His Name on Cloud23 Hot Sauce
The founder of fast-growing condiment brand Cloud23 shares why he avoided splashy marketing and how Whole Foods came calling.

AdWeek News
Nov 04, 2025

Agentic Commerce Is Here: Meet 6 Chatbots Ready to Help You Shop
From Amazon's Rufus to ChatGPT.

AdWeek News
Nov 04, 2025

BRANDWEEK: Coca-Cola's AI Chief Dishes on Why the Brand Went Ahead With Another AI Holiday Ad
Despite backlash to its AI holiday ad last year, Coca-Cola is leaning even further into generative technology, its AI chief told audiences at Brandweek.

AdWeek News
Nov 04, 2025

EXCLUSIVE: Gannett Rebrands as USA Today Co., Simplifying Its Story for a Digital Era
The move follows Dotdash Meredith's shift to People Inc. three months ago, underscoring a broader media trend.

AdWeek News
Nov 04, 2025

BRANDWEEK: From Pickle Lemonade to Don Julio Collabs, How Popeyes Stays on the Pulse of Culture
Thanks to an intensive practice of social listening and a commitment to consumer centricity, Popeyes is winning with cultural relevance.

AdWeek News
Nov 04, 2025

Gap Builds on Viral Momentum With a Multigenerational Holiday Choir
Gap brings back its holiday choir with a bigger, multigenerational cast

AdWeek News
Nov 04, 2025

BRANDWEEK: Eli Lilly Is Rethinking What ‘Healthy Marketing' Looks Like
At Brandweek 2025, executives and health influencers said building trust means meeting consumers in cultural moments—not just in healthcare silos.

AdWeek News
Nov 04, 2025

Mars Wrigley's Neil Reynolds on Building Global Digital Commerce From the Ground Up
Rethinking retailer partnerships to drive shared outcomes and smarter execution.

AdWeek News
Nov 04, 2025

Generation AI Author Matt Britton on the Future of Parenting and Jobs
The Speed of Culture host on how the world is changing.

AdWeek News
Nov 04, 2025

Hot Santa vs. The Grinch
ADWEEK unpacks two wildly different holiday ad strategies and what they reveal about each retailer's fortunes heading into the season.

AdWeek News
Nov 04, 2025

From Skincare to Venture Capital, Richelieu Dennis Makes Access His Mission
Adcolor's 2025 Beacon Award honoree has built an empire on equity and community.

AdWeek News
Nov 04, 2025

ADWEEK Commerce Advantage: Retail Media Has a Scale Problem as the Holidays Loom
Plus, retailers experiment with agentic commerce.

AdWeek News
Nov 04, 2025

The Innovator 50: Better Industries Through Technology
Across retail, adtech, and streaming, these leaders are changing their industries through innovative solutions.

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