NEWS: NIELSEN TRENDS
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Nielsen Trends
Jun 18, 2018

Asian Americans are Discerning, Trendsetting Online Shoppers
Asian Americans' preference for everything digital boils down to two things: convenience and customization.

Nielsen Trends
Jun 18, 2018

Tracking the Top Music Radio Storylines of 2018: Mid-Year Edition
Given the ebbs and flows of music trends, Pop Contemporary Hit Radio (CHR), Country, Classic Hits and Classic Rock have all vied for ‘format of the summer' in recent years and are likely to do so again this summer.

Nielsen Trends
Jun 14, 2018

When it Comes to the Language of Fútbol, Hispanic Americans Know it Best
While Americans have their own special moniker for it, soccer has certainly made its own imprint in the U.S. And the sport's influence and power in the world of televised sports is no exception.

Nielsen Trends
Jun 14, 2018

A Look at the 21st Century CMO
The DMP serves as the nervous system for your organization's digital ecosystem helping you unify, make sense of and unlock the value of disparate streams of data, uncover and build valuable consumer audiences, and reach those high-value audiences with personalized messaging in real-time across the digital ad ecosystem.

Nielsen Trends
Jun 13, 2018

Removing the Blinders to See Hidden Growth in Today's FMCG Market
While dollar sales have returned to a state of modest growth, unit consumption has declined. This highlights a fundamental shift across the FMCG brick-and-mortar landscape, where consumers are buying fewer products, irrespective of the impact of monetary factors like inflation or pricing.

Nielsen Trends
Jun 13, 2018

Plant-Based Food Options Are Sprouting Growth for Retailers
When it comes to nutrition, 37% of Americans say they're following a specific diet this year, which is up from 35% last year and 29% in 2016. And with consumers narrowing their foci, brands and retailers need to stay tuned in—or risk missing out.

Nielsen Trends
Jun 13, 2018

It's a Connected World, and That's a Boon for TV Viewers
Over the past 15 years, the number of consumer devices and services consumers have access to and ultimately use has grown exponentially, with some becoming a must have while others falling out of favor, replaced by nascent technology.

Nielsen Trends
Jun 12, 2018

Fan Favorite: The Global Popularity of Football is Rising
Regardless of whether you call it football or soccer, it's a sport with massive global appeal and fan interest. In fact, more than 40% of people 16 or older in major population centers around the world consider themselves interested or very interested in following football, more so than any other sport.

Nielsen Trends
Jun 11, 2018

The Database: Opportunities in Esports
This episode of The Database delves into the world of esports, or competitive video gaming. We look at the overall landscape, who the fans are, the platforms that gamers consume esports on, and what opportunities exist for brands.

Nielsen Trends
Jun 08, 2018

When it Comes to Building Loyalty, Leaders Say 'Don't Just Make a Product and Talk About It'
There's arguably never been a better time to consume content. Yet while today's media landscape is a boon from a choice perspective, the glut of content, messaging and perspectives presents myriad challenges for media companies, publishers and brands—all of whom want to reach consumers and build loyalty with them.

Nielsen Trends
Jun 07, 2018

The Six-Point Checklist for Successful DMP Engagement
The DMP serves as the nervous system for your organization's digital ecosystem helping you unify, make sense of and unlock the value of disparate streams of data, uncover and build valuable consumer audiences, and reach those high-value audiences with personalized messaging in real-time across the digital ad ecosystem.

Nielsen Trends
Jun 05, 2018

It's Clear: Transparency is Driving FMCG Growth
In an age of 24/7 connectivity and unparalleled access to information, consumers have the ability and freedom to seek out products and services that meet very specific needs and desires. And when it comes to food in the FMCG space, those needs are rooted in product transparency.

Nielsen Trends
Jun 05, 2018

Riches of a Rivalry: the NBA Finals
As fans and pundits debate whether the Cleveland Cavaliers-Golden State Warriors rivalry is good for basketball, an analysis of several Nielsen Sports metrics shows that the last three NBA finals pairings have been beneficial for the teams, players, sponsors and fans.

Nielsen Trends
May 31, 2018

How to Reach, Engage and Measure Today's Empowered Consumer
Today, access to information is unprecedented, consumers are empowered to make smarter buying decisions and marketers have amassed immense quantities of data about consumers. Technology has transformed many industries permanently, but perhaps none as much as marketing.

Nielsen Trends
May 30, 2018

The Trendsetting Digital Influence of Asian-American Consumers
Asian-American consumers are on the cutting edge of everything digital. And their preferences, habits and adoption of devices are indicative of a larger U.S. trend that is seeing consumers turn to their devices for their favorite content.

Nielsen Trends
May 29, 2018

The Database: Navigating Big Data
This episode of The Database explores ways that brands can tap into big data, segment audiences with it, visualize it and develop meaningful content and messages with it.

Nielsen Trends
May 24, 2018

Three Common Causes of Innovation Failure
Looking across thousands of product launches using Nielsen BASES' rich database, we've observed three common causes of innovation failure that often don't get the attention they deserve.

Nielsen Trends
May 24, 2018

Younger, More Affluent Viewers Power Out-of-Home TV Viewing Lift
It's no secret that younger consumers are cutting the cord and finding new ways to watch video via an ever-growing roster of nascent technologies. The common belief is that these viewers are switching to subscription video on-demand (SVOD) services or viewing content on their phone with no interest in linear TV. But this assumption couldn't be further from the truth.

Nielsen Trends
May 24, 2018

Console Upgrades Continue to Drive Interest for U.S. Video Gamers
Change is inevitable, and nowhere is that more so than in video games, where transformation can happen in the blink of an eye, thanks to the velocity inherent in digital media.

Nielsen Trends
May 24, 2018

People Will Come: Sports Radio Tuning Tied to Opening Day
Each year, the All Sports format's audience share spikes in the spring around opening day. This year, sports radio had its strongest April book since PPM measurement began in full in the beginning of 2011.

Nielsen Trends
May 23, 2018

When it Comes to Alcohol Sales, Happy Hour is Big Business
As many might expect, Happy Hour is the clear winner when it comes to on-premise alcohol sales. But as expected as it might be, a recent analysis shows just how important this daypart is.

Nielsen Trends
May 21, 2018

A Victory for Fans and Sponsors: the Indianapolis 500
Singing "Back Home in Indiana." Kissing the Yard of Bricks. Drinking a bottle of milk in victory lane. For more than a century, these celebrated traditions have solidified the storied history of the Indianapolis 500 like no other motorsports event in the U.S.

Nielsen Trends
May 20, 2018

Over 29 Million Viewers Watch Prince Harry and Meghan Markle's Royal Wedding
An estimated 29.2 million people tuned in to the Royal Wedding of Prince Harry of Wales and American actress Meghan Markle, which took place at Windsor Castle in England.

Nielsen Trends
May 17, 2018

The Four Key Influencers Of Convenience Store Shoppers in 2018
We expect lifestyle, the "little and often" trend, technology and location to be four of the key influencers on shopper's behaviour in 2018, which, if executed well, will be true foot traffic drivers for c-store retailers.

Nielsen Trends
May 17, 2018

News Radio Audience Jumps Following Hurricane Maria
Radio has the unique capacity to reach remote areas during times of catastrophe, and when it comes to providing communication and information, radio continues to be a lifeline to the most vulnerable in times of crisis.

Nielsen Trends
May 15, 2018

NASCAR's All-Star Week Caters to a Loyal Fan Base
The majority of NASCAR race teams are located within a 30-mile radius of Charlotte, N.C., and when May rolls around each year, the sport's most loyal fans are exposed to two weeks of thrills compliments of the national touring series.

Nielsen Trends
May 14, 2018

The Database: The Latest Look at the Changing Beauty Landscape
This episode of The Database dives into the beauty and personal care industries, including how brands and marketers can tap into the biggest trends across beauty and personal care, reach today's diverse beauty shoppers and use online and digital to connect with consumers.

Nielsen Trends
May 10, 2018

Amid Digital Sponsorship Options, Don't Neglect Social Media
With digital now a critical channel for brands, it's no surprise that they're actively looking to better understand and measure returns in the space. They're also actively looking to social media and sponsorships as a way to amplify their digital returns.

Nielsen Trends
May 09, 2018

The NBA's Growing Popularity Scores Wins for Sponsors
The NBA is growing in popularity, with the number of fans in the U.S. up 4% year over year, the largest increase of any major professional sport. With more attention to the sport, the value of exposure sponsors received during NBA game broadcasts in the 2017-18 regular season has topped the $1 billion mark.

Nielsen Trends
May 08, 2018

Beer Consumers In Emerging Markets Offer A Flavorful, Flourishing Future
One FMCG category that is seeing significant growth, and is indicative of shifting spending in emerging markets, is beer. So what can beer tell us?

Nielsen Trends
May 07, 2018

Streamers Show Strong Ties with Traditional TV
As of November 2017, over 65 million U.S. homes own an enabled device capable of streaming content to the TV. That's a big number, and it continues to grow. While 59% of U.S. homes are streaming enabled, the story varies by market.

Nielsen Trends
May 07, 2018

The (Lunch) Meat of the Matter: Lunchtime Opportunity in the U.S.
Lunchmeat is a $9 billion industry in the U.S., but it's showing signs of struggle. Retailers and manufacturers have the opportunity to reinvigorate this category by tapping into key consumer trends occurring across the store.

Nielsen Trends
May 03, 2018

Assessing the Potential Impact of the New Minimum Unit Pricing Regulation in Scotland
Now in place, the minimum pricing of alcohol regulation in Scotland means that a single unit of alcohol cannot be sold for less than 50p. And as a result, the stronger the drink, the more expensive it will be. So what effect might that have on consumption?

Nielsen Trends
May 03, 2018

A New Record for Record Store Day
Record Store Day marked its 11th year on Saturday, April 21, and retailers sold 733,000 LPs during the week (April 20-26), an all-time high for Record Store Day week, according to Nielsen Music sales data. Music fans bought 580,000 vinyl LPs.

Nielsen Trends
Apr 30, 2018

The Database: Opportunities in Emerging Markets
The rules to the emerging market playbook is changing. This episode of The Database podcast discusses the evolving playbook as well as considerations global product companies should keep top of mind when considering doing business in emerging markets.

Nielsen Trends
Apr 30, 2018

No Stick, No Ball, No Problem: Sports Fans Embrace the Kentucky Derby
The "Run for the Roses" only takes a couple of minutes, yet the Kentucky Derby attracted more than 150,000 fans in person and an average of 16.4 million television viewers throughout the country last year.

Nielsen Trends
Apr 26, 2018

Trends in Pet Care Mirror Those of Pet Owners
Despite flat food sales, consumers are eager to keep their pets happy, healthy and pampered. Given consumers' willingness to put their pets first, what's the next lever that brands and retailers can pull to tap into a market with plenty of runway out in front of it?

Nielsen Trends
Apr 26, 2018

Maximizing Your Brand's Global Growth Potential
When it comes to growth, it's hard to ignore what we're seeing in emerging markets. In fact, they're currently generating two-to four-times the FMCG growth of developed markets. But just because the big picture boasts big opportunity doesn't mean capitalizing on the right opportunities is easy.

Nielsen Trends
Apr 25, 2018

Radio Formats with Mass Appeal Are on the Rise in Q1
Radio reaches nearly everyone in America, and the results of Nielsen's March portable people meter (PPM) ratings show several formats that have mass appeal saw rises in listener share during the first quarter of the year.

Nielsen Trends
Apr 24, 2018

Assessing the Reduced Growth of the U.S. Adult Beverage Market
Not too long ago, consumers would either consume at their favorite restaurant or bar, or they would grab a six pack on their way home or to a party. Today, the abundance of information, places to make purchases and variety of products available are making it increasingly challenging to stay ahead on the retail front.

Nielsen Trends
Apr 23, 2018

Slap Shots and Sponsorship: NHL by the Numbers
The NHL had plenty to celebrate this season, including a 100th birthday and the first expansion team in more than a decade. But the action hasn't just been fun for players and fans. As the field of Stanley Cup contenders narrows, the league is also on pace to have one of its biggest years for sponsors.

Nielsen Trends
Apr 19, 2018

Thinking Beyond Pink: Advertisers Need to be Smarter on Digital to Really Reach Women
Marketers need to think more strategically beyond cheap tricks, making things pink, or adding female icons to labels to reach women.

Nielsen Trends
Apr 17, 2018

Getting Consumers Hooked on Fresh Seafood
The fresh food section of the store has been driving big sales growth in recent months. But while items like salad and vegetables are fostering a good portion of that growth, the fresh seafood section could use a pick-me-up.

Nielsen Trends
Apr 16, 2018

Looking Beyond Your Own Aisle: Total Store Trends
Sometimes growth opportunities lie adjacent to your own business. Looking beyond your core areas of expertise can help you capitalize on larger trends and turn a low-growth or even stagnant market into one full of new and emerging opportunities.

Nielsen Trends
Apr 13, 2018

Hitting their Stride: Runners Stand Out Regardless of Whether They're in Motion
The barriers to entry for recreational running and jogging are among the lowest of any sport. A good pair of sneakers and comfortable clothing are all you really need to get in the game. And millions of Americans hit the pavement every day.

Nielsen Trends
Apr 05, 2018

How America Listens: The American Audio Landscape
According to the newly released April 2018 Audio Today Report, today's expanding audio universe remains a reliable way for advertisers to engage today's diverse audiences.

Nielsen Trends
Apr 05, 2018

Will the Ad Industry Move To A Sales Guarantee?
The only metric that never changes is sales, which begs the question: Will we eventually see an industrywide guarantee on sales?

Nielsen Trends
Apr 03, 2018

The Tiger Effect: How the Return of Golf's Biggest Star is Affecting the Sport in 2018
Tiger Woods is one of the most recognizable celebrities in the world, and a favorite contender for the coveted green jacket at the 2018 Masters. Among past and present sports figures in the U.S., Woods ranks third in awareness behind only Michael Jordan and Muhammad Ali

Nielsen Trends
Apr 03, 2018

It Pays to Be Premium
The U.S. manufacturer landscape has been dynamic over the past year. Retailer-branded, private-label products have surmounted stigmas of value and quality. And as a result, we've seen a complete reversal in growth trajectory compared to manufacturer branded items.

Nielsen Trends
Apr 02, 2018

With Consumer Confidence Up Last Year, 2018 Shows Promise for Global Product Companies
2017 was a good year for global consumers, with consumer confidence ending the year at a near-record level. Notably, 51 markets finished the year with higher confidence than they did in 2016, and the gains were bigger than 2 points in 46 markets.

Nielsen Trends
Mar 27, 2018

What's Hot When Consumers are Down With a Cold
Aside from the few growth pockets, U.S. sales growth has been elusive across the store. But Americans remain focused on their health care needs. In fact, health care sales were up $1 billion.

Nielsen Trends
Mar 23, 2018

Trending Long-Term Radio Listening Habits in February
In the world of radio, we've been noting the impact of shifting habits and cyclical trends that appear consistently in the data and Nielsen's February PPM ratings give us a chance to weigh those cycles—and changes—over a significant period of time.

Nielsen Trends
Mar 22, 2018

Best Practices for Launching Durable Goods Innovations
Given today's competitive landscape, brands that leverage proven go-to-market strategies will likely be more successful than those that simply move forward without careful thought and preparation.

Nielsen Trends
Mar 20, 2018

Why Retailers Should View Convenience as a Mindset Rather Than a Store Format
While only about one-third of U.S. convenience store shoppers plan to purchase fresh foods in this channel, the reasons why most consumers shop for these items elsewhere aren't set in stone.

Nielsen Trends
Mar 20, 2018

Kits and Clicks: How European Football Clubs are Using Social Media to Boost Sponsor Exposure
At the halfway point of the 2017-2018 season, the team uniform providers of the top 40 football clubs in Europe had received more than 80 billion social media impressions, providing $70.6 million in QI media value.

Nielsen Trends
Mar 20, 2018

Connecting Advertising: How Avid Podcasters Influence Purchasing Patterns
Podcasting continues to evolve as it engages and entertains growing audiences. And avid podcast fans can play a crucial role for marketers and advertisers looking to identify what's next for this burgeoning medium.

Nielsen Trends
Mar 19, 2018

What it Means to Be 'Natural' in the U.S. Beauty Market
The ways shoppers are looking for more natural beauty products is evolving. And what the word natural means to one shopper might be very different from what it means to another.

Nielsen Trends
Mar 14, 2018

As the Media Universe Grows, Ad-Supported Content Remains a Preferred Source
While the media landscape expands, the type of content consumers spend time with has remained consistent. Ad-supported content is the medium that consumers gravitate toward the majority of the time in their viewing habits.

Nielsen Trends
Mar 13, 2018

A Look at How Assortment Can Drive Success in Today's Retail Environment
Given the contraction and the convenience that online channels offer consumers, FMCG businesses need a seamless integration between their traditional and digital offerings. And that means they need to efficiently manage distribution between on- and offline channels.

Nielsen Trends
Mar 12, 2018

Booming Snack Sales Highlight a Growth Opportunity in Emerging Markets
One consumer product category that shows promise is snack foods. A rare global growth story, snacks are satisfying consumer cravings around the world—in fact, the snacking business grew US$3.4 billion globally in 2017.

Nielsen Trends
Mar 08, 2018

International Women's Day 2018: Celebrating Leading Women at the Box Office
While women are still less likely than men to appear in leading roles in box office hits globally, the number of women finding success at the box office has increased since the start of the century.

Nielsen Trends
Mar 08, 2018

Modern Day Women: The Powerhouse That Invests, Engages and Influences
What if you could easily reach a dynamic audience that is influential, educated, entrepreneurial and committed to the continued growth of society? Increasingly, that driving force is women, a rumbling economic powerhouse.

Nielsen Trends
Mar 08, 2018

As Trends in Beauty Highlight, Brand Value Is More than Skin Deep
More than any other consumer industry, beauty and personal care are driven by trends. New trending ingredients, formulations, colors and brands come around every season. Walk into your average retail store and you'll see this reflected on shelves.

Nielsen Trends
Mar 07, 2018

International Women's Day: Celebrating Women in Music
While music formats and tastes have changed over time, one thing remains constant—the powerful voice of women in popular music.

Nielsen Trends
Mar 06, 2018

Private-Label Brands are Hungry for More of the Global Food Pie
There's a new retail revolution underway, and it's going to affect the global food industry in ways the market hasn't seen before. The revolution comes at the hand of store-branded products, which continue to gain share across all major geographies.

Nielsen Trends
Mar 05, 2018

Meal Kit Mania: Innovation for Foodies
While the food retail landscape isn't one that sees an over-abundance of frequent, market-shifting innovation, meal kits are proving to be just that. In just a few short years in fact, they have carved out a unique—and profitable—niche in the U.S. grocery landscape.

Nielsen Trends
Mar 01, 2018

Go Where the Growth is: Key Trends to Explore in Emerging Markets
While sales of fast-moving consumer goods in some traditionally successful markets like the U.S. saw signs of softness in early 2017, opportunities for growth are still readily available if you know where to look.

Nielsen Trends
Mar 01, 2018

New Radio Trends And New Momentum For the New Year
Nielsen's January PPM ratings shed light on how Adult Contemporary stations are still riding the momentum they gained during a big Holiday book spike. Elsewhere, News/Talk stations are also working on their own momentum courtesy of continued interest in the news cycle.

Nielsen Trends
Feb 27, 2018

Multicultural Consumers are Private-Label Growth Drivers
As the population in the U.S. continues to diversify, the opportunity exists for private-label brands to increase their share among multicultural households.

Nielsen Trends
Feb 22, 2018

U.S. Sports Sponsorship TV Value Grows by More Than $54 Million in 2017
With more ways to connect to media than ever before, sports still capture our heart strings—and our attention. Brands are eager to tap into sports' attentive audiences, and many are dedicating big budgets to do so.

Nielsen Trends
Feb 22, 2018

Moves and Shakes: Predicting What New Zealand's Liquor Market Will Look Like in 2018
Five years ago, mainstream alcohol segments drove the majority of the alcohol sales growth in New Zealand. More recently, niche products have emerged, and Kiwis are increasingly opting for more premium and unique beverage offerings.

Nielsen Trends
Feb 20, 2018

The Three Systemic Shifts Shaping the U.S. Beauty Landscape
Across the broad consumer products landscape, you'd be hard pressed to find an industry that's more driven by market trends than the beauty industry. And when we stop and take an in-depth look at what's going on in the beauty space, we can see that trends are re-writing the basic foundation of the industry.

Nielsen Trends
Feb 15, 2018

Black Impact: Consumer Categories Where African Americans Move Markets
Black consumers are speaking directly to brands in unprecedented ways and achieving headline-making results. With African Americans spending $1.2 trillion annually, brands have a lot to lose if they don't engage Black consumers.

Nielsen Trends
Feb 15, 2018

Best Practices for Developing Durable Goods Innovations
Compared with the everyday consumer products we buy frequently, like paper towels and boxed cereal, durables have a much longer shelf life. Items like electric razors, coffee makers and irons fall into this category, and they play key roles in the everyday lives of consumers—yet in much different ways than fast-moving consumer goods do.

Nielsen Trends
Feb 14, 2018

Curb Appeal: Are You Ready for Click & Collect?
In order to support the growth of e-commerce and address the unique challenges of online food shopping, companies are pioneering new ways of getting orders into their customers' hands. And from local delivery to ingredient subscriptions, shoppers are experimenting with them all.

Nielsen Trends
Feb 14, 2018

As the Audio Landscape Evolves, Broadcast Radio Remains the King
According to Nielsen's second-quarter 2017 Comparable Metrics Report, radio remains the top way to reach consumers across all media platforms. Each week, more Americans tune into radio (93%) than watch television, or use smartphones, tablets or computers.

Nielsen Trends
Feb 12, 2018

Inside the FMCG Industry's $100 Billion Path to Online Maturation
$100 billion. That's how much U.S. consumers will spend online for food and beverages by 2025, according to new a new report from Nielsen and the Food Marketing Institute.

Nielsen Trends
Feb 12, 2018

Valentine's Day Special: U.S. Consumers Shop For Sweets, Strawberries and Wine
For many consumers across the country, Feb. 14 is a special day to share with loved ones and friends. And for retailers, Valentine's Day is a huge opportunity to sweeten the day for shoppers and for their own cash drawers.

Nielsen Trends
Feb 08, 2018

Making Innovation Work: Three Tips for Taking 'Jobs to be Done' from Theory to Practice
What do dental chews for pets, adult incontinence undergarments and sweetened light beer have in common? On the surface, absolutely nothing. A closer look, however, reveals that each solved a specific 'job to be done.'

Nielsen Trends
Feb 07, 2018

Fad or Fundamental? What's Next for Health & Wellness in 2018
Finding total store growth has been a challenge over the last year. Despite this challenge, pockets of growth do still exist across the store, and many are being driven by consumers' desire to live healthier lives.

Nielsen Trends
Feb 05, 2018

The GRAMMY Effect: Sales and On-Demand Streams of Music Performed at the 60th GRAMMY Awards Surge
The 2018 GRAMMY Awards on Jan. 28, 2018, helped spur sales and on-demand streaming gains for the artists and songs performed during the annual awards show.

Nielsen Trends
Feb 05, 2018

Super Bowl LII Draws 103.4 Million TV Viewers, 170.7 Million Social Media Interactions
According to preliminary results, the telecast of Super Bowl LII on NBC drew an average TV audience of about 103.4 million viewers who tuned in to watch the Philadelphia Eagles take on the New England Patriots.

Nielsen Trends
Feb 01, 2018

The Truth is Out There: Knowing the Real Addressable Universe Is Crucial to TV Buys
In order for agencies to accurately plan and execute media campaigns beyond age and gender--and for media owners to appropriately value these advanced demographics--it's crucial to know how many of these people there actually are.

Nielsen Trends
Feb 01, 2018

The Gift That Keeps on Giving - Holiday Season Radio Listening
The release of Nielsen's holiday book portable people meter (PPM) ratings reveals a surprising result from the end of the 2017 listening year. The AC format set a new all-time high for audience share in during the holiday season.

Nielsen Trends
Jan 31, 2018

The Evolution of Super Bowl LII Halftime Performer Justin Timberlake
Justin Timberlake is ready to make his third career performance during a Super Bowl halftime show, and he'll take the stage just two days after the release of his new album Man of the Woods.

Nielsen Trends
Jan 31, 2018

Nearly 46 Million Viewers Watch President Trump's State of the Union Address
An estimated 45.6 million people tuned in to watch President Donald Trump deliver his State of the Union address in Washington, D.C., on Tuesday, Jan. 30, 2018.

Nielsen Trends
Jan 29, 2018

Super Bowl 52: Who's Watching and What's Filling Americans' Baskets?
On Sunday, Feb. 4, the Philadelphia Eagles will take on the New England Patriots, and while the teams are practicing before the big game, consumers around the country are putting their game faces on.

Nielsen Trends
Jan 26, 2018

Nomination Domination: R&B/Hip-Hop Artists Lead Grammy Nominations
In 2017, R&B/Hip-Hop music became the most consumed music genre. And the it shows no sign of slowing down in 2018 based on the number of GRAMMY nominations it's garnered.

Nielsen Trends
Jan 25, 2018

Esports, Jump In or Miss the Mark
The esports industry is growing quickly, with new leagues, teams and distribution channels. And this growth is attracting new high-profile esports investment from brands, media organizations and traditional sports rightsholders.

Nielsen Trends
Jan 23, 2018

Rev The Engines of Online Auto Researchers With Engaging and Relevant Content
Thanks to the internet, researching a car has never been easier. What used to take days, traveling from dealer to dealer, now takes minutes as potential purchasers cruise websites and forums to view details on new models, check dealer inventory and pricing, read reviews and even negotiate entire transactions.

Nielsen Trends
Jan 22, 2018

The Database: Episode 5, Media Minutes, Digital Devices, and the Generation Driving Today's Trends
In this episode of The Database, a podcast from Nielsen, we're diving into media, specifically how much time we spend with devices, which devices are growing in popularity and how Millennials are driving trends across these devices.

Nielsen Trends
Jan 22, 2018

On the Path to Purchase, 'Showrooming' is a New Way to Shop
Nearly 75% of grocery shoppers have used a physical store to "showroom" before purchasing online. The store is still pivotal to the shopper experience, and there's opportunity to convert showroomers or drive online purchases through one's own online retail platforms.

Nielsen Trends
Jan 18, 2018

The Top 6 Hurdles to Growing Assortment-Related Revenue
Bringing attention to the importance of assortment is easy. It's getting it right that is highly challenging. Here are the top six hurdles companies face in building an optimal assortment.

Nielsen Trends
Jan 16, 2018

Heard It Through the Grapevine: Wine Trends to Watch For in 2018
Three areas within the wine category have continued to grow significantly in recent years with no signs of slowing down any time soon: alternative packaging, rosé and prosecco.

Nielsen Trends
Jan 11, 2018

Tracking the Growing FMCG Buying Power of Hispanic Consumers
Hispanic consumers increased their dollar spending in the U.S. FMCG industry by 0.7% in the year-ended Oct. 28, 2017, while non-Hispanic spending was -0.1%. In fact, Hispanics out-spent non-Hispanic consumers in 12 of 16 primary FMCG categories over the past year.

Nielsen Trends
Jan 11, 2018

Cutting-Edge Content from Digital Publishers Keeps Millennials Coming Back for More
Nielsen worked with several major digital publishers to learn more about the audiences that engage with their content day-to-day, helping them to put the pieces of the consumer picture together for the first time using measurement metrics that are comparable to those used to measure TV audiences.

Nielsen Trends
Jan 10, 2018

Fresh Foods are Helping Drive In-Store U.S. FMCG Sales
As many consumers around the world adopt digital channels for many of their shopping needs, a few fast-moving consumer goods (FMCG) categories are helping drive in-store visits and purchasing trends. Fresh foods is one such category.

Nielsen Trends
Jan 08, 2018

Understanding Today's Food Shoppers
Unlike the living room, which remains a primary destination for settling in to watch TV at the end of the day, dining rooms and kitchens across the U.S. are getting a little less use than they used to.

Nielsen Trends
Jan 08, 2018

The Database: Episode 4, A Look at What's Driving Modern Health and Wellness
Americans are striving to be healthier—and that means they're growing more concerned about everything from the ingredients in the products they buy to the way they take care of their overall well-being.

Nielsen Trends
Jan 04, 2018

Driving While Distracted: The Challenges of Measuring Behavior in Complex Environments
The world is changing. Fast. The way we work. The way we travel. The way we watch videos and shows. The way we simply interact with each other. And because the pace of change is happening so incredibly fast, it can be hard to understand what, and just how much, change has happened over a week, month or year.

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