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Nielsen Trends
Apr 26, 2019

Truly Open or Simply Ajar
At Nielsen, we have a clear view of open, one that is not ajar or a "bit more open." To us, open means exactly that—open. We define open as the ability to use different parties and types of data, models to enrich and applications to consume and take action.

Nielsen Trends
Apr 25, 2019

Why You Need a Data Taxonomy
Multi-touch attribution harnesses your data like a seasoned cowboy at a rodeo so you can get the insights you need. But making the most of this tool requires a few key steps first.

Nielsen Trends
Apr 24, 2019

A Sustainability How-to Guide for Retailers and Manufacturers
As consumers continue to gravitate toward sustainability-friendly products, brands are no longer being judged against a single lens of what their products can do for individual consumers. Increasingly, shoppers are basing their purchasing decisions on not just what's "Healthy for Me" but also what's "Healthy for We" across their broader communities and the world.

Nielsen Trends
Apr 18, 2019

Becoming Shopper-Centric: Price, Promotion and the Overall Value Equation
By placing the shopper at the center of decision making, manufacturers can better collaborate with their retailer partners to address the inefficiencies of trade spend—one of the largest costs of doing business.

Nielsen Trends
Apr 16, 2019

How Podcast Advertising Measures Up
For podcasters looking to attract advertisers, demonstrating proof of performance isn't just a nice-to-have—it's quickly becoming a need-to-have. And while download metrics can help advertisers understand which podcasts are popular, they don't tell brand managers anything about the impact their podcast ads have on customers.

Nielsen Trends
Apr 15, 2019

The Database: Turning Shopper Disloyalty into Brand Opportunity
While choice and access are fantastic for shoppers, manufacturers and retailers now have an incredible burden to bear—make an offering so great that consumers won't seek an alternative elsewhere.

Nielsen Trends
Apr 11, 2019

How to Use Data to Conduct a Retail Line Review
CPG manufacturers with the right sales data are better equipped to handle line reviews with their retailers. Here are the 5 data sets you need and how to use them.

Nielsen Trends
Apr 11, 2019

Infographic: How to Use Data to Conduct a Retail Line Review
CPG manufacturers with the right sales data are better equipped to handle line reviews with their retailers. Here are the 5 data sets you need and how to use them.

Nielsen Trends
Apr 11, 2019

Mindful Cosmetics Consumers Want Beauty with Heart
There are many ways to create a community of beauty consumers that are loyal to retailers and brands. But don't be overwhelmed: It's not too late to join the conversation with your beauty consumers—they're listening, and they're more than happy to connect directly with you to provide their feedback.

Nielsen Trends
Apr 10, 2019

Video: The Sales Data You Need for Your Next Line Review
Why does your product deserve to be on a retailer's shelves? It's a question all CPG manufacturers must be able to answer, especially in a line review meeting.

Nielsen Trends
Apr 10, 2019

The Sales Data You Need for Your Next Line Review
Why does your product deserve to be on a retailer's shelves? It's a question all CPG manufacturers must be able to answer, especially in a line review meeting.

Nielsen Trends
Apr 10, 2019

How Not To Use Nielsen Data
Many CPG manufacturers either try to access too much data at one time, or don't know the kind of data they need to have more successful retail buyer meetings or line reviews. Here's how to avoid these mistakes.

Nielsen Trends
Apr 10, 2019

Openness and Transparency Help Drive the ‘Trust Economy'
Transparency is key to authentically connecting with consumers, but are companies sharing all that their consumers want to know?

Nielsen Trends
Apr 10, 2019

How CPG Manufacturers Can Effectively Set Growth Goals
CPG manufacturers that want to set accurate, realistic growth goals need to use market and account data to be proactive, not reactive, and think beyond distribution.

Nielsen Trends
Apr 09, 2019

Video: Why You Need Account-Level Data to Break Through to New Retailers
CPG manufacturers need account-level data to break through to new retailers and get their products on the shelf.

Nielsen Trends
Apr 09, 2019

Why You Need Account Level Data to Break Through to New Retailers
CPG manufacturers need account-level data to break through to new retailers and get their products on the shelf.

Nielsen Trends
Apr 09, 2019

Why You Need Account-Level Data to Break Through to New Retailers
CPG manufacturers need account-level data to break through to new retailers and get their products on the shelf.

Nielsen Trends
Apr 08, 2019

Video: Market Sizing Made Easy: Three Tips for CPG Manufacturers
Market sizing is a task all CPG manufacturers need to undertake. To save valuable time and money, make sure you keep these three tips handy.

Nielsen Trends
Apr 08, 2019

Market Sizing Made Easy: Three Tips for CPG Manufacturers
Market sizing is a task all CPG manufacturers need to undertake. To save valuable time and money, make sure you keep these three tips handy.

Nielsen Trends
Apr 08, 2019

Getting to Know Your Consumer
Understanding consumers helps CPG manufacturers in retail buyer meetings and line reviews by giving them insight into their end users' behaviors, demographics and purchasing habits

Nielsen Trends
Apr 08, 2019

How to Better Negotiate CPG Product Pricing and Promotions with Retail Buyers: Overcoming Four Common Obstacles
CPG manufacturers can negotiate pricing and promotion more effectively with their retail buyers if they know how to overcome these common obstacles.

Nielsen Trends
Apr 05, 2019

Measuring Marketability: NBA Draft Prospect Social Scorecard
The marketability of a rising sports star on social media involves much more than just "likes" and "followers." An athlete's social media presence says a lot about how much he or she may be able to capture in endorsement deals.

Nielsen Trends
Apr 04, 2019

Infographic: How to Prepare for a Retail Buyer Meeting
CPG manufacturers that walk into retail buyer meetings fully prepared are more likely to walk out with their products on the shelf. In today's competitive market, that means coming equipped with the right knowledge to discuss your product goals and achievements with confidence.

Nielsen Trends
Apr 04, 2019

How to Prepare for a Retail Buyer Meeting
CPG manufacturers that walk into retail buyer meetings fully prepared are more likely to walk out with their products on the shelf. In today's competitive market, that means coming equipped with the right knowledge to discuss your product goals and achievements with confidence.

Nielsen Trends
Apr 04, 2019

The Out-Of-Home Fall Sports Viewing Overview
Fall is ripe with major sporting events, ranging from football on Sundays to playoff baseball. And while some of us enjoy these events from the comfort of our own homes, many audiences choose to rally around fellow fans to cheer from bars, restaurants and an array of other out-of-home venues.

Nielsen Trends
Apr 03, 2019

Who's Winning the Claim Game in the Pet Food Arena?
When it comes to the consumer product goods industry, there's ironically a few categories that aren't actually intended for people consumers. Pet care is the perfect example. That said, however, discerning and knowledgeable consumers are just as focused on the health and wellness of their pets as they are on themselves.

Nielsen Trends
Apr 02, 2019

Key Terms CPG Retail Buyers Expect You to Know Now
How conversant you are in key retail buyer language may be the difference between getting the prime placement your product deserves and finding yourself at a negotiating disadvantage. With that in mind, here are three of the key terms retail buyers expect you to know and how you can use them to your advantage.

Nielsen Trends
Apr 02, 2019

Good Content is Good Content: Choice is the Driving Force Behind Changes in TV Viewing Habits
TV is a great word, and it used to be easy to define. Consumers today, however, use the word ‘TV' interchangeably when referring to content and have ultimately changed the definition of traditional television. The vast access of content and nascent technology are revolutionizing how consumers view TV today.

Nielsen Trends
Apr 02, 2019

Global Economic Conditions Ended 2018 on an Upbeat Note, But Market Conditions Vary Around the World
At a macro level, economic conditions around the globe ended 2018 on an upbeat note. Global consumer confidence was at its highest level in 14 years, but 39 of the 64 countries included in the global Consumer Confidence Index reported declines in consumer sentiment.

Nielsen Trends
Apr 01, 2019

The Database: The Business of Podcasting
On this episode, we're exploring the business of podcasts: Who the players are; how content gets distributed; what the advertising options look like; and how data is growing in importance in podcast ad campaigns.

Nielsen Trends
Mar 28, 2019

Will Your Customer Relationships Survive Infidelity?
Consumers today are more disloyal than ever before; the once steadfast consumer retail environment primed to grow brand-loyal hearts has shifted to a more capricious climate, where product infidelity is now the norm.

Nielsen Trends
Mar 27, 2019

Uncovering Trends in Media Content Across TV and Digital
Live TV continues to be the largest contributor to time spent when it comes to watching TV-originated content. Within the 18-34 demographic, 66% of the time they spend watching content from the four leading broadcast networks occurs through live TV viewing. When consuming content originated from cable networks, this same group spends 81% of their time viewing this content on live TV.

Nielsen Trends
Mar 26, 2019

America's Pastime Looks to the Future by Reaching New Audiences
The average MLB team fan base is more than 2.5 million people. So it should come as no surprise that the top teams, based on the size of their local fan bases, are from some of the country's most populated markets, including New York (Yankees and Mets), Los Angeles (Dodgers and Angels), Boston (Red Sox) and Philadelphia (Phillies).

Nielsen Trends
Mar 22, 2019

Fresh Foods Cut Down the Nets in 2019 Total Store Bracket
Using our uniquely integrated sales universe, we created our annual bracket that pits different areas of the store against one another to understand what area of the store is winning. This year, we ranked each of our 16 standard departments based on its 2018 volume sales. Departments advanced based on year-over-year volume growth.

Nielsen Trends
Mar 21, 2019

6 Reasons Why Marketers Need Granular Measurement
Granularity matters to marketers because it gives them the ability to distill huge chunks of marketing activity so that you can understand the smaller components.

Nielsen Trends
Mar 20, 2019

Sustainable Companies Outperform the Competition
Companies and consumers are pushing each other forward in creating more demand for sustainability, particularly among the companies listed as part of JUST Capital's annual ranking of its "JUST 100," of which Nielsen is a part.

Nielsen Trends
Mar 19, 2019

What Do You Know, What Do You Say: Audiences Rely on Traditional Influences in a Content Crazy World
From smartphones to tablets to smart TVs, access to this type of content has never been easier. But the luxury of choice also serves as a double-edged sword. With a world of info and entertainment at their fingertips, how do audiences decide what to consume?

Nielsen Trends
Mar 15, 2019

St. Patrick's Day is the Highest Grossing Day of the Year for U.S. Bars and Restaurants
St. Patrick's Day is one of America's holidays that's most frequently associated with alcohol consumption. And when we look at the data, we see that St. Patrick's Day is the equivalent of a pot of gold at the end of the rainbow for U.S. bars and restaurants.

Nielsen Trends
Mar 14, 2019

The Omnichannel Race Tightens in the U.S. as Walmart, Instacart and Kroger are Closing the Gap on Amazon's Digital Dominance
The race to master omnichannel retail within the U.S. grocery/consumer packaged goods space is on. With Walmart's successful push toward online migration, the rapid rise of grocery delivery players like Instacart, complemented by Amazon's foray into physical stores, the stage has been set for a battle royale—and it's really anyone's game to win.

Nielsen Trends
Mar 14, 2019

Data-Driven Marketing is in the Details
With so many DMP vendors fighting to stand out, it's no surprise that many marketers aren't able to truly differentiate the competing solutions. And to be fair, from an eagle's eye view, I don't know that there is a way to.

Nielsen Trends
Mar 13, 2019

Return To Sender: How Big Data Alone Can Be Biased and Unrepresentative
Being able to measure in a way that fairly represents all races, ages, ethnicities and behaviors is crucial for the industry to transact with confidence. It's also the only way to make sure that content choices reflect the diversity of a given station's community.

Nielsen Trends
Mar 11, 2019

Digital's Flair for the Dramatic: How Program Genres Perform Beyond Traditional Viewing
A recent study uncovered the actual lifts that digital platforms give to select genres of programming and found that certain types of shows drive more pronounced lifts beyond the linear airing by way of digital contribution from connected devices, computers and mobile devices.

Nielsen Trends
Mar 11, 2019

Over-the-Air TV is Booming in U.S. Cities
While the majority of U.S. homes still subscribe to a pay-TV service (cable or satellite), the shift to free broadcast TV suggests that folks are exploring alternatives. And with a myriad of internet options available today, many of them aren't being mutually exclusive with their viewing options.

Nielsen Trends
Mar 07, 2019

Balance For Better: A Dream or Reality for Women Around the World?
In a new gender-focused study, we looked at consumer confidence, economic sentiment and spending intentions by gender over the past five years to understand how the needs and wants of female consumers have evolved.

Nielsen Trends
Mar 07, 2019

Red Carpet Repost: Award Shows Are Big Winners on Social Media
Discussions around award shows in particular are thriving on social media feeds, allowing fans, celebrities and businesses alike to gush about the winners, gaffes and viral moments that only live TV specials can provide.

Nielsen Trends
Mar 07, 2019

Achieving Ambitious Outcomes with Data Science
Marketers today have more than enough data available to them, but they're looking for better ways to use and connect their data sets to gain deeper, more valuable insights.

Nielsen Trends
Mar 06, 2019

What Food-Related Causes Do U.S. Consumers Care About Today?
For companies to successfully fulfill the demand for greater transparency, they need to be in tune to what causes and concerns consumers care about. A recent Nielsen study identified 16 hot topics related to today's food/grocery industry and noted Americans' level of awareness and interest in these topics.

Nielsen Trends
Mar 06, 2019

Communal Celebration: NCAA Men's Basketball March Madness
While NCAA Men's Basketball is not quite as popular as professional basketball or college football, it still has a large following in the U.S. with 58% of the adult population interested, according to Nielsen Sports Sponsorlink.

Nielsen Trends
Mar 05, 2019

Who Is The Sustainable Shopper?
To win, companies need to understand who the sustainable shopper is, as well as how their lifestyle needs and expectations may influence their buying habits and preferences in the years to come.

Nielsen Trends
Mar 05, 2019

Meet the Female Esports Fan
Esports fans are often described as simply "male Millennials"—and the description often fits: Globally, men far outnumber women both as esports competitors and fans. That doesn't mean women aren't in the game, however. Females are engaging with esports, and at increasing rates.

Nielsen Trends
Mar 04, 2019

Will Shoppers' Enthusiasm for Meal Kits Remain Strong in 2019?
According to the latest Nielsen data, 187 new meal kit items were introduced within in-store retail outlets alone in 2018. But, as more and more meal kits come to market, is consumer demand keeping pace?

Nielsen Trends
Mar 04, 2019

Understanding Campaign Audiences Across TV Digital
Through Total Ad Ratings, which provides independent, de-duplicated audience measurement of cross-platform ad campaigns, Nielsen conducted an analysis into how major global brands are allocating their media investments and reaching consumers.

Nielsen Trends
Mar 04, 2019

Football Fever is Spreading as Major League Soccer Kicks Off a New Season
As Major League Soccer enters its 24th year, 47% of adults in the U.S. say they are interested in MLS, according to Nielsen Sports Sponsorlink.

Nielsen Trends
Mar 04, 2019

Online Platforms are Gaining Traction for Premium Products Globally
While online has been growing as a channel in several developed markets in recent years, it's broadening in scope, and is fast becoming a popular shopping destination for consumers around the world, particularly those looking to purchase premium products, as these platforms are able to attract shoppers and generate sales by providing exclusive product ranges and compelling deals.

Nielsen Trends
Mar 01, 2019

What Will AI, Big Data and Data Science Bring to Marketing in 2019?
Many marketers know that machine learning and artificial intelligence will change how they do their job, but it's still unclear exactly what will change and how fast. To get a glimpse of what the road ahead looks like, we asked a few of our data scientists to share what they think the biggest trends will be for the near future.

Nielsen Trends
Feb 28, 2019

Retail Q&A: Why Retailers Can't Afford to Ignore Analytics
Digital adoption is sweeping the globe. The uptake of mobile devices and increasing access to the internet have huge ramifications for businesses in all industries. Retailers can't afford to ignore this new reality.

Nielsen Trends
Feb 27, 2019

Fresh Trends: Tracking the Four Trends Driving Growth Across the Fresh Section
In the U.S. fresh food space, the four trends offering the most opportunity at a macro level are transparency, convenience, health and snacking.

Nielsen Trends
Feb 26, 2019

For Better or Worse: How North American Consumer Spending is Evolving
Globally, 58%of global consumers feel they are better off financially than they were five years ago, but there is also a sizeable proportion of consumers who feel that they are only in survival mode, with sentiment differing considerably by region and country.

Nielsen Trends
Feb 22, 2019

From Fail Fast to Win Safe
Start-small strategies take several forms, but the effectiveness of these strategies is questionable when applied to large FMCG manufacturers, at least as a repeatable formula for success.

Nielsen Trends
Feb 19, 2019

Media Melting Pot: Diverse Consumers Are Driving Usage On Handheld Platforms
Women and multicultural consumers have become a driving force in the world of non-traditional tech and media, particularly when it comes to handheld devices. Mobile devices' avenues for content and their wide availability are giving power to these diverse groups.

Nielsen Trends
Feb 14, 2019

All Mixed Up: A Look at Cocktail Preferences Across the On-Premise Landscape
What are Americans drinking these days when they order up their favorite cocktails? Based on a recent analysis of on-premise cocktail consumption, Nielsen CGA found that four of the top five best-selling cocktails across the U.S. start with the letter "M," with margaritas topping the list.

Nielsen Trends
Feb 14, 2019

Authenticity is the Key Ingredient for Brands with Personality
Now more than ever, brands are "taking stands"—challenging the status quo, and their competitors. It's a popular phrase, and an evolving idea in today's social and political moment, not to mention over the past decade as corporate responsibility and sustainability has risen in prominence to the C-suite and beyond.

Nielsen Trends
Feb 11, 2019

Fast Fingers Drove Fan Engagement During the NBA All-Star Draft
For global sports rights holders looking to showcase their value on social media, the NBA is #goals. As excitement builds for the 2019 NBA All-Star Weekend, the league gave fans a chance to watch the NBA All-Star Draft for the first time ever.

Nielsen Trends
Feb 07, 2019

No Crystal Ball Required: What Data Tells Us About the Future of Esports
As we analyze key takeaways from Nielsen's past two years of sponsorship valuation data and research around fan behavior and preferences, it's evident that esports stakeholders have a lot to look forward to in the coming months.

Nielsen Trends
Feb 06, 2019

Nearly 47 Million Viewers Watch President Trump's State of the Union Address
An estimated 46.8 million people tuned in to watch President Donald Trump deliver his State of the Union address in Washington, D.C., on Tuesday, Feb. 5, 2019. There were 15.2 million total interactions across Facebook, Instagram and Twitter about the State of the Union 2019.

Nielsen Trends
Feb 04, 2019

Super Bowl LIII Draws 98.2 Million TV Viewers, 32.3 Million Social Media Interactions
According to preliminary results from Nielsen, the telecast of Super Bowl LIII on CBS, which ran from 6:32 ET p.m. to 10:05 ET p.m., drew an average TV audience of about 98.2 million viewers who tuned in to watch the Los Angeles Rams take on the New England Patriots.

Nielsen Trends
Feb 04, 2019

Performance Pays Early and Late in the NASCAR Season
While a big win at Daytona can kick-start a season, consistently high performance from mid-February through mid-November is what drives the most value for teams and their sponsors.

Nielsen Trends
Jan 31, 2019

How the Growth and Evolution of the Over-the-Air TV Home Fits into Today's Viewing Landscape
There are just over 16 million OTA homes in the U.S. That comes out to just over 14% of households. Back in 2010, that number was much lower—5 million less, to be exact. That's an increase of almost 50% over eight years.

Nielsen Trends
Jan 31, 2019

Trust, Velocity and Inclusivity in Data for Sustainable Development
There are many problems and challenges ahead of us. We also have many possibilities and options to wade through as we navigate the right way forward. It's up to us to leverage the opportunities by adopting better strategies for using data and technology.

Nielsen Trends
Jan 29, 2019

How Holiday Music on Adult Contemporary Radio Keeps Getting Bigger Every Year
The most recent holiday season has likely faded from our memories as the turn of the calendar into the New Year changes our focus. But when it comes to radio listening, the 2018 holiday season turned out to be yet another record breaker for Adult Contemporary stations broadcasting the "all-Christmas" format.

Nielsen Trends
Jan 29, 2019

Is Bigger Better? New England Patriots and Los Angeles Rams Fans Compared
Bragging rights and bets are on the line for fans of the New England Patriots and Los Angeles Rams. Other than both having the opportunity to see their favorite team hoist the Vince Lombardi Trophy at the conclusion of Super Bowl LIII, Patriots and Rams fans have very little in common.

Nielsen Trends
Jan 28, 2019

The Evolution of Super Bowl Consumption
Yes, beer and wings are a staple of any Super Bowl, but a range of other categories are joining the party due to evolving tastes and the growth of the female football fan base.

Nielsen Trends
Jan 24, 2019

For the Win: Out-of-Home Viewers of Fall Sports on Linear TV Watch in Multiple Locations and are Engaged
Age has a significant impact on where consumers choose to watch fall sports OOH. Across the general population survey, 31% of adults 18-24 said that they watch while working out at the gym. That's 7% higher than adults 25-34 and more than double than those 35 and older.

Nielsen Trends
Jan 24, 2019

E-Commerce and Convenience: A Look at How New Zealand's FMCG Market is Changing
Online grocery, which currently accounts for 3%-4% of total grocery sales in New Zealand, continues to drive growth, and we expect that growth to accelerate in 2019 as retailers meet rising consumer demand with the continued rollout of their e-commerce programmes.

Nielsen Trends
Jan 17, 2019

Modern Sustainability Is Much More Than Paper Versus Plastic
Some companies take the world's long-term sustainability to heart and build their entire brands around it. But even if your company isn't ready to dive into the deep end of sustainability, it's important to take steps in the right direction.

Nielsen Trends
Jan 10, 2019

A ‘Natural' Rise in Sustainability Around the World
As companies look to break into new markets, they must understand that each market demands its own approach. In burgeoning sustainability markets, however, natural and organic are paving the way for more detailed and specific claims.

Nielsen Trends
Jan 10, 2019

5 Important Questions to Ask Your Marketing Mix Vendor
Choosing the right marketing mix modeling vendor has a huge impact on your overall marketing effectiveness and business growth. To help you avoid regretting your decision, get the answers to these five questions before taking the plunge.

Nielsen Trends
Jan 08, 2019

Total Album Equivalent Consumption in the U.S. Increased 23% in 2018
The music industry experienced significant overall growth in 2018, with total album equivalent audio consumption in the U.S. up 23% over 2017, driven by a 49% increase in on-demand audio song streams compared to last year.

Nielsen Trends
Jan 04, 2019

Tops of 2018: Tequila Drove Spirit Category Growth in 2018
As select sub-categories within the U.S. beer market found pockets of growth amid a challenging consumer environment in 2018, the U.S. spirit market performed well holistically throughout the year. In fact, the spirits category was the strongest performer across all adult beverages this past year within U.S. on-premise channels.

Nielsen Trends
Jan 04, 2019

A Familiar Matchup: College Football's Premier Rivalry
Alabama has nearly double the number of fans in its local market than Clemson in its local market. Clemson, however, has experienced a 16% increase in its local fan base since 2015.

Nielsen Trends
Jan 03, 2019

In the Crowded U.S. Beer Market, Shelf Space is Key to Maximizing Sales
From a retail perspective, assortment and shelf placement are paramount in the beer category. And at the same time, retailers need to ensure that popularity never leaves their shelves bare.

Nielsen Trends
Jan 03, 2019

Is Your Competitive Intelligence Missing Innovation Intelligence?
Modern marketers have a number of tools to drive growth in the competitive environment which are supported by data to make confident decisions—like pricing, promotion, assortment and media. But when we talk to marketers about growth, no lever is cited more often than innovation.

Nielsen Trends
Dec 27, 2018

Tops of 2018: Top-Growing Beer Categories
Despite the continued deceleration that has occurred over the past five years, many of the sub-categories within the total beer category have been able to post notable gains in both the on- and off-premise channels.

Nielsen Trends
Dec 27, 2018

Understanding the Evolving World of Premium
It's rational that shoppers would be willing to pay more for a product that is of a higher demonstrated quality or value, but there is also a more subjective component that factors into many shoppers' ideas of what premium means.

Nielsen Trends
Dec 21, 2018

Tops of 2018: Non-Alcoholic Beverage Innovation
When it comes to non-alcoholic beverages, U.S. consumers have a great thirst for trying new and exciting products. And as a result, beverage manufacturers lean on innovation practices to bring new and interesting offerings to the marketplace.

Nielsen Trends
Dec 20, 2018

Tops of 2018: Social TV
Topping the 2018 most social series programs was content of all kinds, from wrestlers battling in the ring to witches battling the apocalypse. The uniting factor among these shows? Their ability to resonate with audiences and provide content they can chat about across social media.

Nielsen Trends
Dec 20, 2018

Segmenting the Spirits of Christmas
Christmas is an important time of year for the alcohol industry in the U.K., as off-trade alcohol sales over the 12 weeks of Christmas account for around a sixth of all Christmas fast-moving consumer goods (FMCG) sales and a third of total annual off-trade alcohol sales.

Nielsen Trends
Dec 19, 2018

Tops of 2018: Organic
While organic products are growing popularity, they're not necessarily a fad. Sales of organic FMCG haven't waned, and given sales trajectory across the store, organic appears to be an age-old growth driver that's here to stay.

Nielsen Trends
Dec 19, 2018

Global Economic and Spending Trends Stay Positive Past the Year's Midway Mark
As 2018 starts to wind down, economic and consumer spending trends for a majority of markets around the world are in better standing than they were earlier in the year.

Nielsen Trends
Dec 18, 2018

Despite Flat FMCG Consumption, U.S. Beverages are Booming
In the latest year, mainstream U.S. retail outlets have sold more than $56 billion in beverages, representing year-over-year sales growth of $1.8 billion (3%) and 2% unit volume growth.

Nielsen Trends
Dec 17, 2018

Tops of 2018: Television
From squabbling socialites, to comedy classic reboots and spinoffs, to a talent show that spanned across the nation, audiences made sure to laugh and admire the extraordinary after all the seat-gripping and heartache from TV dramas.

Nielsen Trends
Dec 17, 2018

Was 2018 the Year of the Influential Sustainable Consumer?
Yes, and it's soon to be the decade of the sustainable shopper. In a limited store growth environment, U.S. consumers continue to choose sustainable products over conventional options, making sustainability a consistent growth opportunity for manufacturers.

Nielsen Trends
Dec 17, 2018

'Tis the Season for Giving...Cookies?
Many year-end celebrations center around feasts that often put turkey and ham in the spotlight, but no gathering is ever truly complete without an assortment of baked goodies as well.

Nielsen Trends
Dec 13, 2018

Taking Agile Innovation From the Garage to the Conference Room
One of the biggest is that small start-ups are generating 53% of the growth and cutting into the share of established manufacturers. And so FMCG manufacturers of all sizes are looking to the successful start-ups for inspiration on how to be more agile, but is it that simple?

Nielsen Trends
Dec 12, 2018

Juggling Act: Audiences Have More Media at Their Disposal and Are Using Them Simultaneously
With the vast amount of time Americans spend using their devices throughout the day, it is inevitable that some of this usage is occurring simultaneously.

Nielsen Trends
Dec 11, 2018

Not Your Boomer's Basket: Capturing the Growing FMCG Spend of U.S. Millennials
Compared with Generation X and older generations, Millennials are at the start of their adult buying journeys. And as a result, this generation's spending power is only going to increase over time.

Nielsen Trends
Dec 11, 2018

Tracking the Pace of Change and Evolving Consumer Behavior
Here's a look at some of the major shifts we're tracking to help our clients stay in prime position to capitalize on the opportunities they'll present in the coming years.

Nielsen Trends
Dec 10, 2018

Tops of 2018: Radio
According to Nielsen's Portable People Meter (PPM) data for the balance of 2018 (January-November), News/Talk remained the No. 1 format among all listeners (age 6 ) for the eighth year in a row.

Nielsen Trends
Dec 06, 2018

Five Reasons To Prioritize Sustainability In Your Brand Playbook
To do it right, companies need to invest in truly understanding their consumers and embed sustainability into their brand's foundation. Authenticity comes through the end-to-end integration of sustainability into your processes and complete transparency with consumers along the way.

Nielsen Trends
Dec 05, 2018

Beat the Seafood Slump with Claims That Drive Purchase Intent
With Thanksgiving just a few days behind us and Christmas straight ahead, this time of year is certainly not one that's characterized by healthy eating. Yet while many Americans associate year-end feasts with turkey and stuffing, Christmas and New Year's kick off prime time for seafood sales.

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