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Nielsen Trends
Aug 20, 2018

The Database: What it Takes to Be a Brand in Today's Market
It's a good time to be a consumer. The product landscape is flooded with variety and options, and it seems like new channels to access those options are constantly expanding. That alone sets the stakes pretty high for brands looking to stand out.

Nielsen Trends
Aug 17, 2018

FMCG Sales Are a Mixed Bag Heading Into the Back-to-School Season
Across the U.S., many shoppers are in the midst of the back-to-school season. And Nielsen's Friday morning data for the week ended Aug. 11, 2018, shows that back to school shopping has been a bit of a mixed bag for categories across FMCG.

Nielsen Trends
Aug 16, 2018

How Less Can Often Be More
Marketers often think about how important it is to communicate all of a product's key benefits to their consumers directly on the pack—using images, colors, logos, words, typography, etc. But very often, this overload of information makes the design extremely complex and difficult to understand.

Nielsen Trends
Aug 15, 2018

Six Factors Driving Consumers' Quest for Convenience
There are six key factors driving consumers' desire for convenience, and by understanding them, companies can adapt and enhance their solutions as consumer needs rapidly evolve.

Nielsen Trends
Aug 15, 2018

Chicken: Little Bird, Big Business
The old saying warns us not to count chickens, but for the FMCG industry, measuring chicken sales is essential to the bottom line. And chicken is an important product driving a total of $26.2 billion in annual sales in the U.S.

Nielsen Trends
Aug 14, 2018

Handicapping the 2018 Radio Format of The Summer
During the summer, each and every year, American radio listening habits shift. In recent memory, this has meant that stations specializing in music from decades past—in particular, Classic Rock and Classic Hits—see their audience levels rise during the warmest months of the year.

Nielsen Trends
Aug 10, 2018

In-Store Sales of Straws Remain Strong During the First Week of August Amid Plastic Straw Ban Buzz
Across the food service industry, actions are being taken to limit the use of plastic straws to reduce environmental impacts. But have consumers drawn their last straw when it comes to FMCG purchases?

Nielsen Trends
Aug 07, 2018

In Today's Hyperconnected World, Convenience is the Ultimate Currency
Shortcuts and automation are top of mind as consumer chase ways to overcome everyday obstacles to effortless living. For FMCG companies, the task at hand involves adapting and enhancing their solutions to do more than keep pace—they'll need to stay ahead of the pace.

Nielsen Trends
Aug 07, 2018

Cracking the Assortment Conundrum
A look at the state of the shelf and tips for fine-tuning assortment strategies to capture in-store decision making.

Nielsen Trends
Aug 06, 2018

The Keys to Reaching Back To School Auto Shoppers With Digital
One in five U.S. households with a child in college are also planning to buy a new or used vehicle during the upcoming year. That's approximately 1.5 million households that potentially have a vehicle on their back-to-school shopping lists.

Nielsen Trends
Aug 03, 2018

A Showdown in the U.S. Milk Aisle Continued at the End of July
For increasingly more Americans, the definition of milk has expanded to include dairy alternatives over the last few years. And sales of alternative milks have seen nearly double digit dollar growth consistently for the last 12 weeks.

Nielsen Trends
Aug 02, 2018

The Risk of Staying Static in a Fast-Paced Economy
How prepared would you be if inflation took hold again? In some ways, it has already started. Learn how to build price and promotion strategies for a fast-paced economy.

Nielsen Trends
Aug 01, 2018

Put The Customer First When Trying To Think Agile
Companies across all industries are trying to embrace agility, from assembling innovation teams who are tasked with thinking differently to intelligently testing new products online, with the goal of becoming the next category disrupter. But, it's harder than it looks.

Nielsen Trends
Jul 31, 2018

Gaining Ground: Major League Soccer Popularity in the U.S.
Major League Soccer (MLS) has come a long way over the past decade. While "football" continues to dominate as the most popular sport globally, soccer has been gaining ground in the U.S.

Nielsen Trends
Jul 31, 2018

Time Flies: U.S. Adults Now Spend Nearly Half a Day Interacting with Media
U.S. audiences have never had as many options to access content as they do these days. In short, consumers in the U.S. seem like they can't get enough of content and the possibilities for marketers to reach them, while fragmented, is an opportunity that is just too good to pass on.

Nielsen Trends
Jul 27, 2018

A Peek Into Pantry Performance During the Week of Prime Day
According to Nielsen's Friday morning data for the week ending July 21, 2018, we haven't seen this year's Prime Day sales blitz negatively affect manufacturer's total brick-and-mortar sales during the same week.

Nielsen Trends
Jul 26, 2018

The Threat You Might Not See
For many large, multinational global brands, other companies don't become competition until they're operating at the same scale and in similar markets. As a result, global companies often don't pay much attention to the small brands that operate well outside of their global peripheral vision.

Nielsen Trends
Jul 25, 2018

Why E-Commerce Shouldn't Be Your Only Focus
Today, nearly 30% of Americans buy groceries online. That number is expected to grow to 70% in less than 10 years. But in planning for the future, we can't ignore the present.

Nielsen Trends
Jul 23, 2018

The Database: A Look at the Growing World of Streaming and Over-the-Top Video
This episode of The Database explores the growing universe of streaming video and over-the-top content. We delve into the technologies consumers are using to tap into this content, the growth in the amount of content they're consuming, as well as how these trends are shaping the overall video viewing landscape.

Nielsen Trends
Jul 23, 2018

What's in Podcast Fans' Shopping Carts?
Podcasting continues to grow in popularity year after year in the U.S. And brands are taking notice—particularly those in the fast-moving consumer goods space. For advertisers looking to reach these fans, understanding purchasing habits by genre is important.

Nielsen Trends
Jul 20, 2018

Shoppers Face A Rise in Prices and Pests in Mid-July
Throughout the summer, consumers purchase products that they'll need for the great outdoors. This week, they're facing prices heating up around the grill while trying to combat a pesky problem with innovative options.

Nielsen Trends
Jul 19, 2018

Redefining the World of Snacking
For years, confectionery, crisps and soft drinks were the most popular go-to snack choices for the British consumer. But over the last five years, we've seen a dramatic shift in the world of snacking.

Nielsen Trends
Jul 18, 2018

Summer Classics: Radio Formats Line Up for Annual Summertime Bump
The release of Nielsen's June portable people meter (PPM) results allows us to take a first look at how audiences are shifting their radio listening behavior now that summer is in full swing.

Nielsen Trends
Jul 18, 2018

From Soup to Smart Snacking: Understanding the Fresh Piece of the Pie
It's no secret that the center of the store has faced some challenges in the past few years. That doesn't mean, however, that consumers aren't interested in center store items.

Nielsen Trends
Jul 17, 2018

Asian-American Influencers Make Their Mark on the U.S. Mainstream
Asian American influence is readily apparent across the U.S. mainstream, from grocery aisles to television programming to digital content channels like YouTube.

Nielsen Trends
Jul 17, 2018

Perishables Are Keeping Pace with Evolving Consumer Needs Across the Grocery Store
It's rare that trends happen in a vacuum and have no effect on broader markets or categories. And when we look across the U.S. brick-and-mortar retail landscape, recent data highlights how consumers' desire for healthy and wellness and convenience are driving growth across the store.

Nielsen Trends
Jul 16, 2018

America's Pastime: Popular with Fans and Sponsors
When the MLB all-star event takes place, millions of eyeballs will likely be watching. Among Americans, professional baseball is the second-most popular sport in the country, second only to football.

Nielsen Trends
Jul 13, 2018

Cool Treats Beat the Heat in the Beginning of July
Nielsen's Friday morning data shows that FMCG saw more than $16.6 billion in sales the week of Independence Day. And both ice cream and beverage saw sales rise, as shoppers sought relief from record high temperatures.

Nielsen Trends
Jul 12, 2018

Nielsen TV: Assessing Modern Media Spending
In this video, Eric Solomon, SVP, Marketing & Strategy, discusses findings from Nielsen's CMO Report 2018 about how advertisers are spending across digital and traditional channels, and offers insight into why current spending trends are playing out the way they are.

Nielsen Trends
Jul 12, 2018

You Can't Unhear This: Audio Can Supercharge TV Campaigns
No one believes that only one medium is enough to reach today's consumer. And as much time as the industry discusses the value and contributions from digital and mobile, many advertisers are taking a page from their old playbooks to reevaluate traditional platforms in this fragmented marketplace.

Nielsen Trends
Jul 12, 2018

Beyond Traditional: Developing Effective Digital Ad Campaigns
The U.S. retail landscape is growing increasingly challenging, and fast-moving consumer goods (FMCG) companies are facing mounting pressure to prove the ROI of their ad campaigns. And with growing pressure from private-label offerings, they're also increasingly tasked with answering whether "Brands Still Matter."

Nielsen Trends
Jul 12, 2018

Why Your Team Might Not Be Looking at the Right Numbers
Aligning your organization toward common goals is challenging, especially when the goals change. That's because it's common for marketing teams to operate in silos. Most marketing organizations are split between marketing and media, and the split is compounded by multiple layers up and down the org chart.

Nielsen Trends
Jul 11, 2018

Radio Receivers: Diverse Audiences Lead the Way
Diverse audiences are big with radio. In fact, Black and Hispanic consumers make up a third of American radio listeners. In the first quarter of 2018, the radio reached 92% of Black consumers each week and 96% of Hispanic consumers.

Nielsen Trends
Jul 10, 2018

The Database: Meeting Today's Multicultural Consumers
African Americans, Asian Americans and Hispanics represent approximately 40% of the U.S. population—that number is growing. Learn what drives multicultural consumers to spend and how marketers can reach and engage these shoppers.

Nielsen Trends
Jul 09, 2018

Nielsen TV: Measuring Campaign Return in the World of CTV
In this video, Dan Robbins, Head of Ad Research at Roku, discusses his biggest challenges related to how he measures the return of OTT / connected TV media campaigns and where he sees the most promise in OTT / CTV channels going forward.

Nielsen Trends
Jul 09, 2018

Pedal Power: Americans' Love of Cycling
While only the most elite cyclists in the world will compete in the 21 grueling stages of the 105th Tour de France this month, millions of Americans take to their bikes to the streets and paths around their neighborhoods regularly for exercise and leisure.

Nielsen Trends
Jul 06, 2018

A First Look at Fourth of July Preparations
Leading up to this year's Fourth of July holiday, brick-and-mortar sales across U.S. FMCG were up nearly 1% year-over-year, reaching $15.2 billion. Unit volume, however, did not follow, and our market this week remains driven by inflationary factors

Nielsen Trends
Jul 02, 2018

What You Might Not See: Invisible Brands on the Rise
If you can't see it, it must not be there, right? In the FMCG market, this couldn't be farther from the truth. That's because every category has a certain concentration of brands that aren't top of mind for many, but they have the ability to shift the overall landscape if conditions are right.

Nielsen Trends
Jul 02, 2018

Podcasts and Picnics: The Perfect Pair
There are some things that are perfectly paired together when summer rolls around: beaches and barbeques, sunshine and sunscreen, and condiments and picnics. But did you know that podcasts are popular with over half of all barbeque sauce-, ketchup- and sunscreen-purchasing households?

Nielsen Trends
Jul 02, 2018

Nielsen TV: Evaluating Today's Media Channels
In this video, NBC Universal's Lifestyle Networks' Dave Kaplan discusses NBCU's most essential campaign objectives, how he markets Lifestyle Networks to consumers, his thoughts on the state of marketer confidence in measuring ROI of media spend, and the most important measurement capabilities in his organization's strategy.

Nielsen Trends
Jun 28, 2018

Sales of Beer, Wine and Spirits Are Heating Up for Summer
As temperatures rise in the summertime, so too does Americans' desire for boozy beverages to quench their thirst. Nothing says summer quite like BBQs and beer, cocktails by the pool, or rosé at a picnic.

Nielsen Trends
Jun 28, 2018

What We Need to Talk About When We Talk About Connected TV
With the growth of streaming apps available through the TV glass come new opportunities for advertisers to connect with consumers in the living room. In the past year alone, we've seen an almost 10% increase in the number of people who have access to a connected TV device.

Nielsen Trends
Jun 27, 2018

Mass Appeal: A Look at the Cross-Cultural Impact of On-Screen Diversity
Shifts in audience behavior and demographics have led to a more fragmented media landscape, and the shifts have generated more programming that reflects the evolving demographics of an increasingly multicultural America.

Nielsen Trends
Jun 27, 2018

Keeping up with the Jetsons at Consumer 360: What's Next in AI, Machine Learning and Data Management
With technological advancements accelerating quickly, we live in a world that continues to push the limits of potential when it comes to artificial intelligence (AI) and machine learning. New innovations and paradigms relevant to the decisions and tasks that we engage in every day will continue to evolve.

Nielsen Trends
Jun 26, 2018

The Connected TV Experience: Transforming the Living Room
With so many connected TV options, Americans spend a collective 8 billion hours using these devices in a given month. While traditional, linear TV still accounts for the majority of viewers' watch time, we're in the midst of a major transformation within the over-the-top (OTT) landscape.

Nielsen Trends
Jun 25, 2018

The Database: Understanding Advanced Audience-Based Buying and Addressable TV
For the past 50 years or so, the process of buying TV ads has remained fairly consistent—and pretty straightforward. Recently, however, interest in more targeted ad buying is bubbling up, largely because that's how the process works online.

Nielsen Trends
Jun 25, 2018

Female Voter Segments Are As Unique As Their Media Preferences
Are all female voters alike, and will a one-size-fits-all media strategy work as candidates vie to get their messages heard by this important voter segment? Nielsen Scarborough examined three key female voter segments to learn more about their voting behaviors and determine which media vehicles will most effectively reach each.

Nielsen Trends
Jun 25, 2018

Global Economic Conditions and the Consumer Product Landscape Are on Solid Footing at the Start of 2018
From a global perspective, prospects for the remainder of the year appear largely positive. In Q1, confidence grew across Western Europe, the economic recovery in Latin America looks promising in a number of markets, dollar sales of FMCG in North America performed well, and growing disposable incomes across Asia-Pacific are having an effect well beyond the immediate region.

Nielsen Trends
Jun 22, 2018

Gen Z: The Elusive Generation
For the last decade or so, Millennials have been the generation that ever brand has sought to engage as their spending power has grown. With this generation now past teenage years, however, digital advertisers are shifting their focus to the succeeding generation, Generation Z or Gen Z.

Nielsen Trends
Jun 18, 2018

Asian Americans are Discerning, Trendsetting Online Shoppers
Asian Americans' preference for everything digital boils down to two things: convenience and customization.

Nielsen Trends
Jun 18, 2018

Tracking the Top Music Radio Storylines of 2018: Mid-Year Edition
Given the ebbs and flows of music trends, Pop Contemporary Hit Radio (CHR), Country, Classic Hits and Classic Rock have all vied for ‘format of the summer' in recent years and are likely to do so again this summer.

Nielsen Trends
Jun 14, 2018

When it Comes to the Language of Fútbol, Hispanic Americans Know it Best
While Americans have their own special moniker for it, soccer has certainly made its own imprint in the U.S. And the sport's influence and power in the world of televised sports is no exception.

Nielsen Trends
Jun 14, 2018

A Look at the 21st Century CMO
The DMP serves as the nervous system for your organization's digital ecosystem helping you unify, make sense of and unlock the value of disparate streams of data, uncover and build valuable consumer audiences, and reach those high-value audiences with personalized messaging in real-time across the digital ad ecosystem.

Nielsen Trends
Jun 13, 2018

Removing the Blinders to See Hidden Growth in Today's FMCG Market
While dollar sales have returned to a state of modest growth, unit consumption has declined. This highlights a fundamental shift across the FMCG brick-and-mortar landscape, where consumers are buying fewer products, irrespective of the impact of monetary factors like inflation or pricing.

Nielsen Trends
Jun 13, 2018

Plant-Based Food Options Are Sprouting Growth for Retailers
When it comes to nutrition, 37% of Americans say they're following a specific diet this year, which is up from 35% last year and 29% in 2016. And with consumers narrowing their foci, brands and retailers need to stay tuned in—or risk missing out.

Nielsen Trends
Jun 13, 2018

It's a Connected World, and That's a Boon for TV Viewers
Over the past 15 years, the number of consumer devices and services consumers have access to and ultimately use has grown exponentially, with some becoming a must have while others falling out of favor, replaced by nascent technology.

Nielsen Trends
Jun 12, 2018

Fan Favorite: The Global Popularity of Football is Rising
Regardless of whether you call it football or soccer, it's a sport with massive global appeal and fan interest. In fact, more than 40% of people 16 or older in major population centers around the world consider themselves interested or very interested in following football, more so than any other sport.

Nielsen Trends
Jun 11, 2018

The Database: Opportunities in Esports
This episode of The Database delves into the world of esports, or competitive video gaming. We look at the overall landscape, who the fans are, the platforms that gamers consume esports on, and what opportunities exist for brands.

Nielsen Trends
Jun 08, 2018

When it Comes to Building Loyalty, Leaders Say 'Don't Just Make a Product and Talk About It'
There's arguably never been a better time to consume content. Yet while today's media landscape is a boon from a choice perspective, the glut of content, messaging and perspectives presents myriad challenges for media companies, publishers and brands—all of whom want to reach consumers and build loyalty with them.

Nielsen Trends
Jun 07, 2018

The Six-Point Checklist for Successful DMP Engagement
The DMP serves as the nervous system for your organization's digital ecosystem helping you unify, make sense of and unlock the value of disparate streams of data, uncover and build valuable consumer audiences, and reach those high-value audiences with personalized messaging in real-time across the digital ad ecosystem.

Nielsen Trends
Jun 05, 2018

It's Clear: Transparency is Driving FMCG Growth
In an age of 24/7 connectivity and unparalleled access to information, consumers have the ability and freedom to seek out products and services that meet very specific needs and desires. And when it comes to food in the FMCG space, those needs are rooted in product transparency.

Nielsen Trends
Jun 05, 2018

Riches of a Rivalry: the NBA Finals
As fans and pundits debate whether the Cleveland Cavaliers-Golden State Warriors rivalry is good for basketball, an analysis of several Nielsen Sports metrics shows that the last three NBA finals pairings have been beneficial for the teams, players, sponsors and fans.

Nielsen Trends
May 31, 2018

How to Reach, Engage and Measure Today's Empowered Consumer
Today, access to information is unprecedented, consumers are empowered to make smarter buying decisions and marketers have amassed immense quantities of data about consumers. Technology has transformed many industries permanently, but perhaps none as much as marketing.

Nielsen Trends
May 30, 2018

The Trendsetting Digital Influence of Asian-American Consumers
Asian-American consumers are on the cutting edge of everything digital. And their preferences, habits and adoption of devices are indicative of a larger U.S. trend that is seeing consumers turn to their devices for their favorite content.

Nielsen Trends
May 29, 2018

The Database: Navigating Big Data
This episode of The Database explores ways that brands can tap into big data, segment audiences with it, visualize it and develop meaningful content and messages with it.

Nielsen Trends
May 24, 2018

Three Common Causes of Innovation Failure
Looking across thousands of product launches using Nielsen BASES' rich database, we've observed three common causes of innovation failure that often don't get the attention they deserve.

Nielsen Trends
May 24, 2018

Younger, More Affluent Viewers Power Out-of-Home TV Viewing Lift
It's no secret that younger consumers are cutting the cord and finding new ways to watch video via an ever-growing roster of nascent technologies. The common belief is that these viewers are switching to subscription video on-demand (SVOD) services or viewing content on their phone with no interest in linear TV. But this assumption couldn't be further from the truth.

Nielsen Trends
May 24, 2018

Console Upgrades Continue to Drive Interest for U.S. Video Gamers
Change is inevitable, and nowhere is that more so than in video games, where transformation can happen in the blink of an eye, thanks to the velocity inherent in digital media.

Nielsen Trends
May 24, 2018

People Will Come: Sports Radio Tuning Tied to Opening Day
Each year, the All Sports format's audience share spikes in the spring around opening day. This year, sports radio had its strongest April book since PPM measurement began in full in the beginning of 2011.

Nielsen Trends
May 23, 2018

When it Comes to Alcohol Sales, Happy Hour is Big Business
As many might expect, Happy Hour is the clear winner when it comes to on-premise alcohol sales. But as expected as it might be, a recent analysis shows just how important this daypart is.

Nielsen Trends
May 21, 2018

A Victory for Fans and Sponsors: the Indianapolis 500
Singing "Back Home in Indiana." Kissing the Yard of Bricks. Drinking a bottle of milk in victory lane. For more than a century, these celebrated traditions have solidified the storied history of the Indianapolis 500 like no other motorsports event in the U.S.

Nielsen Trends
May 20, 2018

Over 29 Million Viewers Watch Prince Harry and Meghan Markle's Royal Wedding
An estimated 29.2 million people tuned in to the Royal Wedding of Prince Harry of Wales and American actress Meghan Markle, which took place at Windsor Castle in England.

Nielsen Trends
May 17, 2018

The Four Key Influencers Of Convenience Store Shoppers in 2018
We expect lifestyle, the "little and often" trend, technology and location to be four of the key influencers on shopper's behaviour in 2018, which, if executed well, will be true foot traffic drivers for c-store retailers.

Nielsen Trends
May 17, 2018

News Radio Audience Jumps Following Hurricane Maria
Radio has the unique capacity to reach remote areas during times of catastrophe, and when it comes to providing communication and information, radio continues to be a lifeline to the most vulnerable in times of crisis.

Nielsen Trends
May 15, 2018

NASCAR's All-Star Week Caters to a Loyal Fan Base
The majority of NASCAR race teams are located within a 30-mile radius of Charlotte, N.C., and when May rolls around each year, the sport's most loyal fans are exposed to two weeks of thrills compliments of the national touring series.

Nielsen Trends
May 14, 2018

The Database: The Latest Look at the Changing Beauty Landscape
This episode of The Database dives into the beauty and personal care industries, including how brands and marketers can tap into the biggest trends across beauty and personal care, reach today's diverse beauty shoppers and use online and digital to connect with consumers.

Nielsen Trends
May 10, 2018

Amid Digital Sponsorship Options, Don't Neglect Social Media
With digital now a critical channel for brands, it's no surprise that they're actively looking to better understand and measure returns in the space. They're also actively looking to social media and sponsorships as a way to amplify their digital returns.

Nielsen Trends
May 09, 2018

The NBA's Growing Popularity Scores Wins for Sponsors
The NBA is growing in popularity, with the number of fans in the U.S. up 4% year over year, the largest increase of any major professional sport. With more attention to the sport, the value of exposure sponsors received during NBA game broadcasts in the 2017-18 regular season has topped the $1 billion mark.

Nielsen Trends
May 08, 2018

Beer Consumers In Emerging Markets Offer A Flavorful, Flourishing Future
One FMCG category that is seeing significant growth, and is indicative of shifting spending in emerging markets, is beer. So what can beer tell us?

Nielsen Trends
May 07, 2018

Streamers Show Strong Ties with Traditional TV
As of November 2017, over 65 million U.S. homes own an enabled device capable of streaming content to the TV. That's a big number, and it continues to grow. While 59% of U.S. homes are streaming enabled, the story varies by market.

Nielsen Trends
May 07, 2018

The (Lunch) Meat of the Matter: Lunchtime Opportunity in the U.S.
Lunchmeat is a $9 billion industry in the U.S., but it's showing signs of struggle. Retailers and manufacturers have the opportunity to reinvigorate this category by tapping into key consumer trends occurring across the store.

Nielsen Trends
May 03, 2018

Assessing the Potential Impact of the New Minimum Unit Pricing Regulation in Scotland
Now in place, the minimum pricing of alcohol regulation in Scotland means that a single unit of alcohol cannot be sold for less than 50p. And as a result, the stronger the drink, the more expensive it will be. So what effect might that have on consumption?

Nielsen Trends
May 03, 2018

A New Record for Record Store Day
Record Store Day marked its 11th year on Saturday, April 21, and retailers sold 733,000 LPs during the week (April 20-26), an all-time high for Record Store Day week, according to Nielsen Music sales data. Music fans bought 580,000 vinyl LPs.

Nielsen Trends
Apr 30, 2018

The Database: Opportunities in Emerging Markets
The rules to the emerging market playbook is changing. This episode of The Database podcast discusses the evolving playbook as well as considerations global product companies should keep top of mind when considering doing business in emerging markets.

Nielsen Trends
Apr 30, 2018

No Stick, No Ball, No Problem: Sports Fans Embrace the Kentucky Derby
The "Run for the Roses" only takes a couple of minutes, yet the Kentucky Derby attracted more than 150,000 fans in person and an average of 16.4 million television viewers throughout the country last year.

Nielsen Trends
Apr 26, 2018

Trends in Pet Care Mirror Those of Pet Owners
Despite flat food sales, consumers are eager to keep their pets happy, healthy and pampered. Given consumers' willingness to put their pets first, what's the next lever that brands and retailers can pull to tap into a market with plenty of runway out in front of it?

Nielsen Trends
Apr 26, 2018

Maximizing Your Brand's Global Growth Potential
When it comes to growth, it's hard to ignore what we're seeing in emerging markets. In fact, they're currently generating two-to four-times the FMCG growth of developed markets. But just because the big picture boasts big opportunity doesn't mean capitalizing on the right opportunities is easy.

Nielsen Trends
Apr 25, 2018

Radio Formats with Mass Appeal Are on the Rise in Q1
Radio reaches nearly everyone in America, and the results of Nielsen's March portable people meter (PPM) ratings show several formats that have mass appeal saw rises in listener share during the first quarter of the year.

Nielsen Trends
Apr 24, 2018

Assessing the Reduced Growth of the U.S. Adult Beverage Market
Not too long ago, consumers would either consume at their favorite restaurant or bar, or they would grab a six pack on their way home or to a party. Today, the abundance of information, places to make purchases and variety of products available are making it increasingly challenging to stay ahead on the retail front.

Nielsen Trends
Apr 23, 2018

Slap Shots and Sponsorship: NHL by the Numbers
The NHL had plenty to celebrate this season, including a 100th birthday and the first expansion team in more than a decade. But the action hasn't just been fun for players and fans. As the field of Stanley Cup contenders narrows, the league is also on pace to have one of its biggest years for sponsors.

Nielsen Trends
Apr 19, 2018

Thinking Beyond Pink: Advertisers Need to be Smarter on Digital to Really Reach Women
Marketers need to think more strategically beyond cheap tricks, making things pink, or adding female icons to labels to reach women.

Nielsen Trends
Apr 17, 2018

Getting Consumers Hooked on Fresh Seafood
The fresh food section of the store has been driving big sales growth in recent months. But while items like salad and vegetables are fostering a good portion of that growth, the fresh seafood section could use a pick-me-up.

Nielsen Trends
Apr 16, 2018

Looking Beyond Your Own Aisle: Total Store Trends
Sometimes growth opportunities lie adjacent to your own business. Looking beyond your core areas of expertise can help you capitalize on larger trends and turn a low-growth or even stagnant market into one full of new and emerging opportunities.

Nielsen Trends
Apr 13, 2018

Hitting their Stride: Runners Stand Out Regardless of Whether They're in Motion
The barriers to entry for recreational running and jogging are among the lowest of any sport. A good pair of sneakers and comfortable clothing are all you really need to get in the game. And millions of Americans hit the pavement every day.

Nielsen Trends
Apr 05, 2018

How America Listens: The American Audio Landscape
According to the newly released April 2018 Audio Today Report, today's expanding audio universe remains a reliable way for advertisers to engage today's diverse audiences.

Nielsen Trends
Apr 05, 2018

Will the Ad Industry Move To A Sales Guarantee?
The only metric that never changes is sales, which begs the question: Will we eventually see an industrywide guarantee on sales?

Nielsen Trends
Apr 03, 2018

The Tiger Effect: How the Return of Golf's Biggest Star is Affecting the Sport in 2018
Tiger Woods is one of the most recognizable celebrities in the world, and a favorite contender for the coveted green jacket at the 2018 Masters. Among past and present sports figures in the U.S., Woods ranks third in awareness behind only Michael Jordan and Muhammad Ali

Nielsen Trends
Apr 03, 2018

It Pays to Be Premium
The U.S. manufacturer landscape has been dynamic over the past year. Retailer-branded, private-label products have surmounted stigmas of value and quality. And as a result, we've seen a complete reversal in growth trajectory compared to manufacturer branded items.

Nielsen Trends
Apr 02, 2018

With Consumer Confidence Up Last Year, 2018 Shows Promise for Global Product Companies
2017 was a good year for global consumers, with consumer confidence ending the year at a near-record level. Notably, 51 markets finished the year with higher confidence than they did in 2016, and the gains were bigger than 2 points in 46 markets.

Nielsen Trends
Mar 27, 2018

What's Hot When Consumers are Down With a Cold
Aside from the few growth pockets, U.S. sales growth has been elusive across the store. But Americans remain focused on their health care needs. In fact, health care sales were up $1 billion.

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