NEWS: NIELSEN TRENDS
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Nielsen Trends
Dec 13, 2018

Taking Agile Innovation From the Garage to the Conference Room
One of the biggest is that small start-ups are generating 53% of the growth and cutting into the share of established manufacturers. And so FMCG manufacturers of all sizes are looking to the successful start-ups for inspiration on how to be more agile, but is it that simple?

Nielsen Trends
Dec 12, 2018

Juggling Act: Audiences Have More Media at Their Disposal and Are Using Them Simultaneously
With the vast amount of time Americans spend using their devices throughout the day, it is inevitable that some of this usage is occurring simultaneously.

Nielsen Trends
Dec 11, 2018

Not Your Boomer's Basket: Capturing the Growing FMCG Spend of U.S. Millennials
Compared with Generation X and older generations, Millennials are at the start of their adult buying journeys. And as a result, this generation's spending power is only going to increase over time.

Nielsen Trends
Dec 11, 2018

Tracking the Pace of Change and Evolving Consumer Behavior
Here's a look at some of the major shifts we're tracking to help our clients stay in prime position to capitalize on the opportunities they'll present in the coming years.

Nielsen Trends
Dec 10, 2018

Tops of 2018: Radio
According to Nielsen's Portable People Meter (PPM) data for the balance of 2018 (January-November), News/Talk remained the No. 1 format among all listeners (age 6 ) for the eighth year in a row.

Nielsen Trends
Dec 06, 2018

Five Reasons To Prioritize Sustainability In Your Brand Playbook
To do it right, companies need to invest in truly understanding their consumers and embed sustainability into their brand's foundation. Authenticity comes through the end-to-end integration of sustainability into your processes and complete transparency with consumers along the way.

Nielsen Trends
Dec 05, 2018

Beat the Seafood Slump with Claims That Drive Purchase Intent
With Thanksgiving just a few days behind us and Christmas straight ahead, this time of year is certainly not one that's characterized by healthy eating. Yet while many Americans associate year-end feasts with turkey and stuffing, Christmas and New Year's kick off prime time for seafood sales.

Nielsen Trends
Dec 04, 2018

Connectivity Improves User Adoption of E-Commerce for Evolving Product Categories Like FMCG
As manufacturers and retailers seek to capitalize on the opportunity of e-commerce, they need to understand consumers' online usage, behaviour and habits, as well as what's driving e-commerce adoption.

Nielsen Trends
Dec 03, 2018

Keep Calm and Watch Summer Sports: The Out-of-Home Linear TV Sports Viewer
While attending a live sports event is an experience all on its own, getting together in a common place with family and friends to watch the action play out on a TV screen creates a unique experience and bond that's hard to replicate.

Nielsen Trends
Nov 30, 2018

Beyond the Bird: Turkey Tumbled as Thanksgiving Traditions Expand
Within the U.S, Thanksgiving is a big week for fast-moving consumer goods (FMCG) sales in brick-and-mortar stores. So far, the week of the holiday was the highest grossing week of 2018.

Nielsen Trends
Nov 30, 2018

Corner Ice: The Hottest New Sponsorship Real Estate in the National Hockey League
The National Hockey League (NHL) recently opened a new sponsorship space on the four corners of its ice rinks. Are these spaces bringing in new revenue and providing valuable exposure to sponsor brands during game broadcasts?

Nielsen Trends
Nov 29, 2018

Optimizing the Automotive Path to Purchase
In today's crowded car market, auto advertisers are hard-pressed to connect with consumers, encourage new sales, and do it all under shrinking budgets. It's a steep challenge, and one that can only be met with a full understanding of how consumers shop for cars and how they react to automotive advertising.

Nielsen Trends
Nov 28, 2018

How the Taproom Phenomena is Helping Reinvigorate U.S. Craft Beer Sales
Amid the country's rising love for craft beer, it should come as no surprise that taprooms and tasting rooms are providing new and creative experiences for craft drinkers to engage with their favorite brews.

Nielsen Trends
Nov 28, 2018

An Uptick in Clicks and Bricks for Pet Food: An Omnichannel Perspective
As with the human food and beverage industries, product assortment and fulfillment options across the pet industry have exploded as consumers have shifted how they shop for their furry companions.

Nielsen Trends
Nov 22, 2018

What OTC Companies Can Learn from Seasonality
Seasonality has a huge impact on OTC sales performance, and although it varies by category, 60% of sales are subject to this. We, of course, associate summer with hay fever and allergies; however, lots of other categories also enjoy the seasonal uplifts that come with summer.

Nielsen Trends
Nov 20, 2018

Listen Up, Dog Gone It!
Given the breadth of media options available to consumers—and the time they spend with them—it's important for advertisers to look at their media mix carefully when planning and consider the unique reach additional media brings to the table.

Nielsen Trends
Nov 15, 2018

How Brands and Buyers Can Band Together to Fight the War on Plastics
Kendra Peavy, VP, Global Communication, S'well, and Crystal Barnes, SVP, Global Responsibility & Sustainability, Nielsen, recently sat down to talk about how brands, governments and communities can come together to give back the power to consumers and help them understand how they can make a big impact.

Nielsen Trends
Nov 15, 2018

Tapping into Growth after the Initial Innovation Fades
Even after the buzz of new product innovation wears off, growth is still possible. Here's how a refined approach to price and promotion can amplify your brand proposition.

Nielsen Trends
Nov 14, 2018

By the Numbers: The Monster Energy NASCAR Cup Series Championship 4
According to Nielsen Sports Sponsorlink, 92% of NASCAR fans are likely to consider a company's brand, product or service based on sponsorship, compared with 75% of the general population. The drivers bringing the most "bang for the buck" for the companies on their cars are also leading the pack as we head into the 2018 season finale.

Nielsen Trends
Nov 09, 2018

Sustainability is a Consumer-Centric Strategy
As the nature of what sustainability means continues to evolve across industries and sectors, consumer preferences grow increasingly more sophisticated in this space.

Nielsen Trends
Nov 09, 2018

Global Consumers Seek Companies That Care About Environmental Issues
A new era of sustainability is rising and it's touching every corner of the world. Consumers in markets big and small are increasingly motivated to be more environmentally conscious and are exercising their power and voice through the products they buy. But why do these shifts feel so urgent?

Nielsen Trends
Nov 08, 2018

While The Industry Waits For Perfection, Monetizable Metrics Wait For No One
It's well known across the media landscape that consumers in the U.S. are connecting with more content across more devices than ever before. But as an industry, we have not tapped into the truly unique opportunities presented by this increased consumption at the same pace as consumers.

Nielsen Trends
Nov 07, 2018

Over 36 Million Viewers Watch Primetime 2018 Midterm Election Coverage
An estimated 36.1 million people tuned in to watch coverage of the 2018 midterm elections during primetime on Tuesday, Nov. 6, 2018.

Nielsen Trends
Nov 05, 2018

The Database: Getting Into the Game with Sports Marketing
This episode of The Database explores the ins and outs of sports marketing. With digital devices increasing fans' access to their favorite sports, as well as new ones, the opportunities for brands and rights holders are growing—provided they can engage today's fans.

Nielsen Trends
Nov 05, 2018

NBA Teams Score a Slam Dunk with Social Media
Last year, we tracked more than 1.1 million logo exposures on official league and team profiles and a panel of the most valuable media, broadcasters and influencers on social media. Nielsen Sports Social24, our sponsorship media valuation product, showed that brands received $490 million worth of exposure via social media during the 2017-2018 season.

Nielsen Trends
Nov 02, 2018

Hollow Sales Ahead of Halloween
For the past few years, Halloween has been one of the top weeks for candy sales in the U.S. Yet candy, gum and mints were among the top culprits of declines during the week ended Oct. 27, 2018.

Nielsen Trends
Nov 01, 2018

Cutting Through the Data Fog With Industry Collaboration and Connectivity
Data is everywhere. As our individual behaviors leave an ever-expanding data footprint, we are faced with the challenge of making sense of all of this data and extrapolating meaningful insights to drive performance.

Nielsen Trends
Oct 30, 2018

Owners Manual Part 2: How Social Media Empowers Celebs and Networks to Drive TV Engagement
Social media platforms have become increasingly valuable for celebrities and businesses in expanding their reach and influence—providing a more direct, authentic voice for entities to connect with their audiences.

Nielsen Trends
Oct 29, 2018

Consumers Don't Always Take Skin Care Claims at Face Value
We know that transparency and clean label are budding trends across the consumer product landscape, but we wanted to get some granular insight into which attributes and claims are driving the most consumer engagement in the beauty aisle. So we took our curiosity to the skin care aisle, focusing on face wash, a sizable category where trends start.

Nielsen Trends
Oct 26, 2018

A Snack Is Not an App: Agile Innovation in an FMCG World
Agile market research can help manufacturers prototype ideas in a safe environment and identify the best possible version of each prototype before they invest in more expensive execution steps.

Nielsen Trends
Oct 26, 2018

A Tale of Two Coasts: The 2018 Major League Baseball World Series
If the 2018 World Series were determined solely by the numbers of fans, the Los Angeles Dodgers would win. According to Nielsen Scarborough Research, nearly 6.2 million adults watched, attended or listened to a Dodgers game this year nationally, ranking the team second in fans only to the New York Yankees.

Nielsen Trends
Oct 24, 2018

How Time of Diagnosis Affects Cancer Survivors' Media Behaviors
The type of knowledge that each cancer survivor seeks is often influenced by the length of survivorship, and so are the media sources to which cancer survivors look for health care information during the first five years following diagnosis.

Nielsen Trends
Oct 23, 2018

Nielsen TV: Insights into the Digital Discovery of U.S. Hispanic Consumers
While most consumers today are fairly well connected and digitally savvy, the motivating factors behind connectivity aren't homogeneous across consumer groups. For U.S. Hispanics, the reasons behind connectivity and what they're seeking is different from the general U.S. population.

Nielsen Trends
Oct 23, 2018

How Brands Create Accidental Activists Through Design and Performance
Companies around the world are becoming more proactive in their sustainability approach and marketing. It's not just consumers leading the way to sustainability, but companies are using their influence to lead consumers to sustainability as well.

Nielsen Trends
Oct 22, 2018

The Database: What Sustainability Means Today
There's no denying the fact that consumers around the world are paying more attention to the impact of their decisions on the world around them. And the more attention they pay to sustainability, the more companies have to as well.

Nielsen Trends
Oct 18, 2018

A New Tech-Fueled Era for Sustainability Arrives
Whether it's incorporating sustainable production methods into their supply chain or ensuring it's easy to recycle a product at the end of its life cycle, there's a wide range of sustainability growth opportunities that brands can capitalize on.

Nielsen Trends
Oct 17, 2018

Formula 1 Fandom is Accelerating in the U.S.
While most popular in Europe and South America, Formula 1 is gaining ground and appeal among consumers in North America. The series currently travels to North America three times for the U.S. Grand Prix and Mexican Grand Prix and the Canadian Grand Prix.

Nielsen Trends
Oct 17, 2018

Behind the Wheel: In Car Shopping, Not All Brand Awareness is Created Equal
75% of all car buyers intend to purchase their top-of-mind brand, which is the highest-quality unaided awareness a brand can achieve. These top-of-mind brands have a serious edge over all others before the consumer ever sets foot inside a dealership.

Nielsen Trends
Oct 17, 2018

Omnichannel Fast Facts on the In-Store and E-Commerce Landscapes
While it might be tempting to look at on- and offline shopping trends individually, doing so limits the ability to see the synergies between the two channels.

Nielsen Trends
Oct 16, 2018

Sustainability Sells: Linking Sustainability Claims to Sales
"All natural," "fair trade," "organic"—more and more products across the store include claims of sustainability. Understanding how and why sustainability claims are gaining momentum across product categories is critical to understanding how, when and why consumers prioritize sustainable options.

Nielsen Trends
Oct 12, 2018

Lagging U.S. Apple Category is Ripe with Opportunity
Despite seasonal cravings, the apple category as a whole has struggled, contracting by 5% in dollar sales and 8% in unit sales over the latest 52 weeks.

Nielsen Trends
Oct 11, 2018

Latinx Influencers: The Digital Community that Keeps Growing
Latinx consumers aspire to be well connected; they also like to influence their friends, family and colleagues when it comes to their digital engagement. In their mission to stay in touch, dialogue and image-based social media have gained an important position.

Nielsen Trends
Oct 11, 2018

When it Comes to Searching for FMCG Growth, Product Attributes Show the Way
The combination of access to information and consumer desires for products that meet their specific needs and desires will drive consumption going forward, which means FMCG manufacturers and retailers will need to stay focused on attributes rather than broad categories.

Nielsen Trends
Oct 08, 2018

The Database: Implementing Agile Thinking in the FMCG Market
Staying nimble in today's fast-paced market, isn't easy, especially for large, multinational brands with massive scale and global footprints. Many companies look to agile processes as a means to innovate faster, but they often skip steps in the process. So can agile thinking work in the consumer product arena?

Nielsen Trends
Oct 04, 2018

Why Small Brands are Stealing the Spotlight
There's been a lot of buzz around small brands right now. Smaller brands want to be the next best thing and big brands want the growth of small brands.

Nielsen Trends
Oct 03, 2018

Global Interest in Women's Sports is On the Rise
While they often don't receive the same level of attention as men's sports, a new Nielsen Sports research project highlights untapped potential and new commercial opportunities for rights holders, brands and media.

Nielsen Trends
Oct 02, 2018

Investments in Technology and Infrastructure Can Lead Consumers to Buy FMCG Online
With rising consumer uptake across e-commerce categories, online FMCG growth is accelerating across the globe. In fact, we estimate that online FMCG growth will accelerate four times faster growth than offline sales in the next five years.

Nielsen Trends
Sep 28, 2018

From Lashes to Brows: Eye-opening Trends in Cosmetics
For health and beauty care brands and marketers, connecting with consumers requires understanding trends at a channel and category level.

Nielsen Trends
Sep 28, 2018

Nielsen TV: U.S. Hispanics are Young and Strengthening Their Economic Prowess
Latinos account for more than half of the U.S. population growth from 2016 to 2020 and up to 80% by 2040-2045. And that population increase has significant implications when it comes to consumption, largely because the median age of U.S. Hispanics is notably lower than that of non-Hispanic White consumers.

Nielsen Trends
Sep 27, 2018

(Smart) Speaking My Language: Despite Their Vast Capabilities, Smart Speakers Are All About the Music
Of the U.S. homes that have a smart speaker, four out of 10 have more than one device in the household. Furthermore, 62% of smart speaker owners first started using the device within the last six months.

Nielsen Trends
Sep 27, 2018

Purposeful Ingredients Are Driving U.S. Retail Growth
Now that health and wellness is a mainstream tend, manufacturers and retailers need to be much more focused when thinking about which growth levers to pull. And ingredient trends are a good place to start.

Nielsen Trends
Sep 27, 2018

Latin America Brands Prep for Success at IAB Conecta 2018
The marketing and advertising landscape in Latin America is becoming more fast paced and complex. To grow in this environment, companies must meet consumer demand for convenience and personalization and leverage digital strategies and innovation.

Nielsen Trends
Sep 25, 2018

The Ryder Cup is Riding a Wave of Global Popularity
Interest in the Ryder Cup is strongest in the U.K. with 20% of the population being interested in the Ryder Cup, followed by the U.S. and Spain. In France, this year's host country, 6% of the population is interested in the event.

Nielsen Trends
Sep 24, 2018

The Database: Young, Digital and Social—Connecting with Today's Hispanic Consumers
Hispanic consumers are young, digitally connected and socially engaged. For brands and marketers, connecting with this important and growing consumer segment requires action now.

Nielsen Trends
Sep 24, 2018

Conditions for Global FMCG Markets Remain Positive Midway Through 2018
A slight drop in consumer sentiment in the second quarter was reflected in a slight pullback in spending in certain markets, as skepticism about the future had some consumers feeling as though their free cash would be better served in savings rather than on discretionary purchases.

Nielsen Trends
Sep 20, 2018

Fields and Fairways: College Football Fans are Saturday's Stars
Whether supporting the Alabama Crimson Tide or Auburn Tigers, residents of the greater Birmingham area earn bragging rights for the largest percentage of college football fans at a whopping 63% of the general adult population.

Nielsen Trends
Sep 20, 2018

How Small Data Can Become Big Data's Secret Weapon
In recent years, companies have bowed down to big data and hailed it as the next game-changer. But even as big data keeps getting bigger, its promises somehow seem smaller.

Nielsen Trends
Sep 18, 2018

Protein: Consumers Want It, But Don't Understand It
With a growing number of protein products appearing on shelves, do consumers know how much protein is in popular foods found across the store?

Nielsen Trends
Sep 14, 2018

Over-the-Counter Allergy Medicines Get a Slow Start As Pollen Season Begins Across the U.S.
Despite the annual arrival of common allergens, over-the-counter allergy medications have not experienced a corresponding a lift in sales this season. In fact, sales have declined slightly.

Nielsen Trends
Sep 12, 2018

Owners Manual: Understanding Owned Social Content is Key To an Effective Social Media Strategy
While consumers—friends, family, fans or loved ones—have used social media to share content with each other, the television industry has a unique opportunity to organically reach its own audiences through platforms like Twitter, Facebook and Instagram as well.

Nielsen Trends
Sep 11, 2018

The Online Beat Drives Latinx Lives
Music has long been a cultural connector for Latinx* consumers across all ages. This proclivity for music, combined with a preference for everything digital, has made music an important online activity—both personal and social—for Latinx consumers.

Nielsen Trends
Sep 11, 2018

And the Winner Is…Radio Listeners Preferred Classic Hits During the Summer of 2018
This year, the Classic Hits format saw the largest boost in audience during the warm weather months compared with the start of the year. The format achieved the same feat—winning the annual "format of the summer" race—in both 2014 and 2015.

Nielsen Trends
Sep 10, 2018

Millennials on Millennials: In the Know…On the Go!
Millennials are the most-coveted consumer demographic from a marketer-engagement perspective, yet they're often the most stereotyped as well. This generation group in the U.S. has spending power and influence, and marketers are eager to reach them.

Nielsen Trends
Sep 07, 2018

Sweet Summer Send Off: Natural Sugar Substitutes Are a Bright Spot in the Sweetener Category at the End of August
The continued shift toward healthier eating has certainly affected the U.S. sugar and sweetener market. Sales across the sweetener category are down year-over year, particularly for sugar.

Nielsen Trends
Sep 07, 2018

Nielsen Estimates 119.9 Million TV Homes in the U.S. for the 2018-2019 TV Season
According to Nielsen's National Television Household Universe Estimates, there are 119.9 million TV homes in the U.S. for the 2018-19 TV season.

Nielsen Trends
Sep 07, 2018

Pay to Play: A Look at the Motivations Behind Spending Money on Video Content
When it comes to video, U.S. consumers aren't ready to settle if they don't find something they're truly interested in. And that means they're freely opening their wallets for streaming and downloadable content, to subscribe to video services, and to buy physical DVDs and Blu-ray discs.

Nielsen Trends
Sep 06, 2018

Agile Innovation You Can Trust
As a business concept, agile has migrated well outside of the tech world, touting the benefits and buzz once grounded in the software space to an array of new industries and sectors. In the process, however, the meaning behind the term has frequently been misinterpreted.

Nielsen Trends
Sep 04, 2018

Don't Fail Fast, Learn Fast
Fail fast has become a major catch phrase for innovation teams lately, but when put into practice, the end result is often the product of simply cutting corners.

Nielsen Trends
Aug 31, 2018

Pumpkin Spice Sales Growth Makes a Hot Return in Late-August
Is it too early for pumpkin spice? According to Nielsen's Friday morning data, sales of American's favorite fall flavor are already moving off shelves.

Nielsen Trends
Aug 30, 2018

The U.S. Open is an Ace for American Tennis Fans
In the U.S, 31.7% of people ages 16-69 are interested in the U.S. Open, making it more popular than Wimbledon, the French Open and the Australian Open.

Nielsen Trends
Aug 30, 2018

When it Comes to Snacks, Premium is More Than Price
Consumers have more snack choices than ever these days, and it's changing the way they think about snacking. Premium snacks are just one sub-category that's emerged in recent years.

Nielsen Trends
Aug 29, 2018

Unscripted and Variety Programs Deliver Prime Viewers Away from the Couch
Whether it's watching at a friend's house, in a waiting room at a doctor's office or at the workplace, consumers are taking their viewing habits out-of-home and wherever the road takes them. That's why understanding this independence from viewing content at home is vital in helping inform marketers on their total audience.

Nielsen Trends
Aug 24, 2018

No Signs of Fizzing Out: America's Love of Sparkling Water Remains Strong Through August
With high temperatures, summer is a popular season for sparkling water, and this summer is no exception. Nielsen's Friday morning data shows that the week ended Aug. 11, 2018, alone generated nearly $49 million in sparkling water sales—a figure that's up 22% from the same time last year.

Nielsen Trends
Aug 23, 2018

Three Things B2C Marketers Can Do to Build Better Budgets
If you think it's hard to develop a marketing budget, you're in good company. Most marketers today must do more with less. Faced with steep competition, B2C marketers need to spend every penny wisely.

Nielsen Trends
Aug 22, 2018

The Media Universe: More Options, More Time, More Reach
The proliferation of technology, devices and content over time has also allowed media to reach more of us each week than ever before. When comparing which platforms reach the most Americans today, legacy platforms lead the way, with radio and TV topping the list, followed by smartphones.

Nielsen Trends
Aug 21, 2018

Fantasy is Reality: A Look at the Growing Engagement in Fantasy Sports
Fantasy sports participation has steadily increased over the past few years, coinciding with the rise of daily fantasy sports games and a growing number of websites and apps to help players stay current with player stats so they can stay ahead of the competition.

Nielsen Trends
Aug 20, 2018

The Database: What it Takes to Be a Brand in Today's Market
It's a good time to be a consumer. The product landscape is flooded with variety and options, and it seems like new channels to access those options are constantly expanding. That alone sets the stakes pretty high for brands looking to stand out.

Nielsen Trends
Aug 17, 2018

FMCG Sales Are a Mixed Bag Heading Into the Back-to-School Season
Across the U.S., many shoppers are in the midst of the back-to-school season. And Nielsen's Friday morning data for the week ended Aug. 11, 2018, shows that back to school shopping has been a bit of a mixed bag for categories across FMCG.

Nielsen Trends
Aug 16, 2018

How Less Can Often Be More
Marketers often think about how important it is to communicate all of a product's key benefits to their consumers directly on the pack—using images, colors, logos, words, typography, etc. But very often, this overload of information makes the design extremely complex and difficult to understand.

Nielsen Trends
Aug 15, 2018

Six Factors Driving Consumers' Quest for Convenience
There are six key factors driving consumers' desire for convenience, and by understanding them, companies can adapt and enhance their solutions as consumer needs rapidly evolve.

Nielsen Trends
Aug 15, 2018

Chicken: Little Bird, Big Business
The old saying warns us not to count chickens, but for the FMCG industry, measuring chicken sales is essential to the bottom line. And chicken is an important product driving a total of $26.2 billion in annual sales in the U.S.

Nielsen Trends
Aug 14, 2018

Handicapping the 2018 Radio Format of The Summer
During the summer, each and every year, American radio listening habits shift. In recent memory, this has meant that stations specializing in music from decades past—in particular, Classic Rock and Classic Hits—see their audience levels rise during the warmest months of the year.

Nielsen Trends
Aug 10, 2018

In-Store Sales of Straws Remain Strong During the First Week of August Amid Plastic Straw Ban Buzz
Across the food service industry, actions are being taken to limit the use of plastic straws to reduce environmental impacts. But have consumers drawn their last straw when it comes to FMCG purchases?

Nielsen Trends
Aug 07, 2018

In Today's Hyperconnected World, Convenience is the Ultimate Currency
Shortcuts and automation are top of mind as consumer chase ways to overcome everyday obstacles to effortless living. For FMCG companies, the task at hand involves adapting and enhancing their solutions to do more than keep pace—they'll need to stay ahead of the pace.

Nielsen Trends
Aug 07, 2018

Cracking the Assortment Conundrum
A look at the state of the shelf and tips for fine-tuning assortment strategies to capture in-store decision making.

Nielsen Trends
Aug 06, 2018

The Keys to Reaching Back To School Auto Shoppers With Digital
One in five U.S. households with a child in college are also planning to buy a new or used vehicle during the upcoming year. That's approximately 1.5 million households that potentially have a vehicle on their back-to-school shopping lists.

Nielsen Trends
Aug 03, 2018

A Showdown in the U.S. Milk Aisle Continued at the End of July
For increasingly more Americans, the definition of milk has expanded to include dairy alternatives over the last few years. And sales of alternative milks have seen nearly double digit dollar growth consistently for the last 12 weeks.

Nielsen Trends
Aug 02, 2018

The Risk of Staying Static in a Fast-Paced Economy
How prepared would you be if inflation took hold again? In some ways, it has already started. Learn how to build price and promotion strategies for a fast-paced economy.

Nielsen Trends
Aug 01, 2018

Put The Customer First When Trying To Think Agile
Companies across all industries are trying to embrace agility, from assembling innovation teams who are tasked with thinking differently to intelligently testing new products online, with the goal of becoming the next category disrupter. But, it's harder than it looks.

Nielsen Trends
Jul 31, 2018

Gaining Ground: Major League Soccer Popularity in the U.S.
Major League Soccer (MLS) has come a long way over the past decade. While "football" continues to dominate as the most popular sport globally, soccer has been gaining ground in the U.S.

Nielsen Trends
Jul 31, 2018

Time Flies: U.S. Adults Now Spend Nearly Half a Day Interacting with Media
U.S. audiences have never had as many options to access content as they do these days. In short, consumers in the U.S. seem like they can't get enough of content and the possibilities for marketers to reach them, while fragmented, is an opportunity that is just too good to pass on.

Nielsen Trends
Jul 27, 2018

A Peek Into Pantry Performance During the Week of Prime Day
According to Nielsen's Friday morning data for the week ending July 21, 2018, we haven't seen this year's Prime Day sales blitz negatively affect manufacturer's total brick-and-mortar sales during the same week.

Nielsen Trends
Jul 26, 2018

The Threat You Might Not See
For many large, multinational global brands, other companies don't become competition until they're operating at the same scale and in similar markets. As a result, global companies often don't pay much attention to the small brands that operate well outside of their global peripheral vision.

Nielsen Trends
Jul 25, 2018

Why E-Commerce Shouldn't Be Your Only Focus
Today, nearly 30% of Americans buy groceries online. That number is expected to grow to 70% in less than 10 years. But in planning for the future, we can't ignore the present.

Nielsen Trends
Jul 23, 2018

The Database: A Look at the Growing World of Streaming and Over-the-Top Video
This episode of The Database explores the growing universe of streaming video and over-the-top content. We delve into the technologies consumers are using to tap into this content, the growth in the amount of content they're consuming, as well as how these trends are shaping the overall video viewing landscape.

Nielsen Trends
Jul 23, 2018

What's in Podcast Fans' Shopping Carts?
Podcasting continues to grow in popularity year after year in the U.S. And brands are taking notice—particularly those in the fast-moving consumer goods space. For advertisers looking to reach these fans, understanding purchasing habits by genre is important.

Nielsen Trends
Jul 20, 2018

Shoppers Face A Rise in Prices and Pests in Mid-July
Throughout the summer, consumers purchase products that they'll need for the great outdoors. This week, they're facing prices heating up around the grill while trying to combat a pesky problem with innovative options.

Nielsen Trends
Jul 19, 2018

Redefining the World of Snacking
For years, confectionery, crisps and soft drinks were the most popular go-to snack choices for the British consumer. But over the last five years, we've seen a dramatic shift in the world of snacking.

Nielsen Trends
Jul 18, 2018

Summer Classics: Radio Formats Line Up for Annual Summertime Bump
The release of Nielsen's June portable people meter (PPM) results allows us to take a first look at how audiences are shifting their radio listening behavior now that summer is in full swing.

Nielsen Trends
Jul 18, 2018

From Soup to Smart Snacking: Understanding the Fresh Piece of the Pie
It's no secret that the center of the store has faced some challenges in the past few years. That doesn't mean, however, that consumers aren't interested in center store items.

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