|
 Apple captured 65% of the global premium smartphone market in the first half of 2026, as the wider premium segment's share of overall smartphone sales climbed to a record 29%.
|
|
The iPhone Air reaches one year on sale next month, and Apple is now closer to launching its successor than it is to the original's debut. On this week's episode of The MacRumors Show, we discuss what's next for the device.
|
|
 Some of the best Apple deals of the summer arrived this week, including the AirPods Pro 3 for $189.99, up to $500 off select MacBook Pro models, and the lowest iPad Air prices since Apple's price hike. Additionally, you'll find a solid offer on the MacBook Neo at Best Buy this weekend.
|
|
 The iPhone 18 Pro, ?iPhone 18 Pro? Max, and foldable "iPhone Ultra" could be in short supply this year, leading to long wait times and an initial sellout during preorders.
|
|
 It is now August, and that means the iPhone 18 Pro and iPhone 18 Pro Max are just a month away. The devices are expected to look similar to the iPhone 17 Pro and iPhone 17 Pro Max, but there will still be many year-over-year changes, with rumored features including a smaller Dynamic Island, 5G via satellite, and more.
|
|
 Best Buy is still hosting its big Back to School sale this week, with notable markdowns on Apple devices, TVs, headphones, monitors, and much more. This event is set to last for the rest of this week, and you don't need to be a My Best Buy Plus or Total member to see the deals.
|
|
