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Mac Rumors

Aug 25, 2026

iPhone Trade-In Values Slide Ahead of New Model Launch

Ahead of the announcement of the iPhone 18 Pro, ?iPhone 18 Pro? Max, and first foldable iPhone next month, a new study from trade-in comparison site SellCell finds that most iPhones lose a considerable amount of trade-in value in the 10-day window between Apple's announcement and the actual product launch.

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