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 Apple's annual Back to School promotion is now live in select countries in Asia, including China, India, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam.
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Apple is testing PrismML technology that could run larger AI models directly on future iPhones, improving speed, privacy, and offline access for users.
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 Apple today released new AirPods beta firmware available for public testers. The firmware has a build number of 9A5314b, and it is available for the AirPods Pro 2, AirPods Pro 3, AirPods 4, and AirPods Max 2. The public beta firmware is identical to the third developer beta Apple released last week.
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 Apple today announced that Madden NFL 27 Arcade Edition is coming to Apple Arcade on August 6, a new entry in the franchise built specifically for the service with a season-based structure and current NFL rosters.
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 Facilities in Apple's supply chain have finished renovations ahead of "iPhone 20" production, according to a Weibo leaker who says Apple's 20th-anniversary iPhone will move to an all-glass design.
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 Apple released the iOS 27 public beta today, and if you've been curious about the new software, now's the time to try it out. ?iOS 27? brings Siri AI, performance improvements, and lots of new Apple Intelligence features. With the public betas, you don't need to wait until September to see what's new.
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