|
Apple's already raising prices on products and services. Is Siri next?
|
RELATED ARTICLES | | | | |
|
 This year's iPhone 18 Pro and iPhone 18 Pro Max could be $250-$300 more expensive than existing iPhone 17 Pro models due to higher silicon and memory costs, an analyst claimed today.
|
|
In his last earnings call as Apple's CEO, Cook signals potential pricing headwinds due to the ongoing RAM shortage.
|
|
 Apple didn't want to raise its prices but was forced to do so because of exponential increases in memory costs, Apple CEO Tim Cook said today during the company's Q3 2026 earnings call. Apple increased prices for Macs and iPads in June because memory prices have surged.
|
|
 Apple CEO Tim Cook today confirmed that today's call was his last as CEO, with John Ternus set to become Apple's new CEO on September 1. Cook will transition to a new role as executive chairman when Ternus becomes CEO.
|
|
 Apple today announced financial results for its third fiscal quarter of 2026, which corresponds to the second calendar quarter of the year.
|
|
 Tim Cook will participate in his final Apple earnings call as the company's CEO today. The call begins at 2 p.m. Pacific Time / 5 p.m. Eastern Time.
|
|
