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 On its quarterly earnings calls, Apple provides informal financial guidance that helps set expectations for investors and Wall Street analysts. On its latest earnings call yesterday, however, Apple mentioned something that it had not before.
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 Apple held an earnings call for the third fiscal quarter (second calendar quarter) of 2025 today, beating expectations with revenue of $94 billion. During the call, Apple CEO Tim Cook and CFO Kevan Parekh shared insights into device sales, tariffs, and more.
Thank you to everyone who's made iPhone such an important part of their lives. I'm incredibly excited for what's ahead!
— Greg Joswiak (@gregjoz) July 31, 2025
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 Apple customers afraid of massive price hikes because of tariffs helped Apple's device sales during the fiscal third quarter of 2025, Apple CEO Tim Cook said today.
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